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Breakfast at Tiffany's
hat's in a Name? The Characters in Breakfast at Tiffany's
Breakfast at Tiffany's is a novella, a short work of fiction that has little more than one hundred pages. One of the devices used by author Truman Capote is the choice of unique and interesting character names. The device allows him to create a sense of time and place as well as portray his characters more vividly. Capote's considerable skill as a writer brings orld ar II-era New York alive, despite the economy of words required by the novella format.
The story's protagonist first learns about his neighbor by reading the name on her mailbox: Miss Holiday Golightly. The reader knows at once she is a special, almost magical, person who takes nothing seriously in life. "Miss" makes us think of a young, single woman. "Holiday" calls to mind parties, celebrations and time away from work. That…
Capote, Truman. Breakfast at Tiffany's. New York: Random House, 1958. Print.
Breakfast at AJ's
It has become a weekly tradition, a chance to gather our family right before church. AJ's is one of those places we assume will be around forever.
We pile in through the door and we're first hit by the smell of strong coffee. AJ's is bustling with cash register noises, orders screamed to the kitchen, and the clattering of knives and forks.
It is still early, and we are lucky to find a booth. My family scoots into position. Michael, my fiance, sits next to me. The girls, Dawn and Carolyn, sit across from us. Carolyn is seven, and is predictably complaining that there is not enough room for her doll "Jillian." She thinks the doll is real, so out of respect I ask what she is ordering for breakfast.
The waitress walks past us and is skillfully balancing three plates down her left arm to her…
Another aspect I deeply enjoyed is the fact that similarly to its protagonist -- suggestively named Holly Golightly -- the film is bittersweet, leaving the viewer to reflect on issues such as the essence of life, and the definition of happiness. In addition, the musical score is brilliant and fits the plot beautifully. In fact, reakfast at Tiffany's won two Academy Awards -- for est Song and Original Music Score. Last but not least, whenever discussing this film, one cannot overlook the costumes -- Hubert de Givenchy's gowns for Ms. Hepburn successfully uphold Capote's style even when the plot of the film deviates from his writing. The only less positive remark to be made about the film is precisely the fact that it deviates from Capote's text. However, this is a double-edged sword because for instance, by not exploring both Holly's and Paul's sources of income, the film gains grace…
Breakfast at Tiffany's was released on October 5, 1961 in the United States. It was directed by Blake Edwards, and distributed by Paramount Pictures. Starring Audrey Hepburn and George Peppard, the movie is loosely based on Truman Capote's novella of the same name, which had been published along with three short stories in 1958. Audrey Hepburn, who was 32 years old at the time, delivered what has been generally considered her most memorable role. Moreover, she also performed the song "Moon River" which helped composed Henry Mancini to win an Oscar for Best Song. Breakfast at Tiffany's is the story of a woman trying to make it on her own in the big city, and her friendship which eventually evolves into love, with a young man who has just moved into her building.
The plot is rather simple, and although the movie is merely loosely based on Capote's novella, it gains an unforgettable comedic touch which has the power to enhance its darker, more serious aspects, such as Holly Golightly's desire to marry rich in an attempt to find both a husband, and a father who would provide for her. Another aspect I deeply enjoyed is the fact that similarly to its protagonist -- suggestively named Holly Golightly -- the film is bittersweet, leaving the viewer to reflect on issues such as the essence of life, and the definition of happiness. In addition, the musical score is brilliant and fits the plot beautifully. In fact, Breakfast at Tiffany's won two Academy Awards -- for Best Song and Original Music Score. Last but not least, whenever discussing this film, one cannot overlook the costumes -- Hubert de Givenchy's gowns for Ms. Hepburn successfully uphold Capote's style even when the plot of the film deviates from his writing. The only less positive remark to be made about the film is precisely the fact that it deviates from Capote's text. However, this is a double-edged sword because for instance, by not exploring both Holly's and Paul's sources of income, the film gains grace and sensitivity, and allows the audience to deduce the truth rather than just offer them an answer.
The audience at this time could remain entirely unsuspicious of what is actually happening to Alfred, if it weren't from the casual commentaries Mrs. Rowland drops as to his appearance and gestures. Also, the event is intentionally trivialized; the title deceives the audience to think that the play is about the domestic life of a family "before breakfast." The suicide is done again at a trivial moment, when Alfred is shaving in his bedroom. The drama that erupts in the middle of domestic life is thus much more shocking. The rising action can only be noticed by the able reader who grasps the signals of the husband's real state of mind. The structure is so built nevertheless that everything is seen from Mrs. Rowling's perspective, emphasizing the fact that she is completely unaware of what is going on to her husband. To her, the haggard look on his face and…
O'Neill, Eugene. Plays: Beyond the Horizon, the Straw and Before Breakfast. New York: Horace Liveright, 1925.
Cereal eaters get more vitamins, minerals and fiber. They eat less fat and are less depressed, stressed and tend to be smarter than those who do not eat breakfast. Studies funded by the cereal industry listed benefits from eating breakfast. One of these was that student cereal-eaters got higher reading marks and had better mental health. Evidence showed that those with higher incomes and education levels have healthier breakfasts than those with less incomes and lower education levels. Cereals are not only low in fat and high in fiber but are fortified in vitamins and minerals. They make healthier diets and because cereals are most often eaten with milk (Liebman).
Sufficient attention span is necessary for learning. Learning is a body and mind activity. The body, in turn, needs adequate and regular nourishment for proper brain function. A full day's diet is, hence, a basic requirement for the…
Basiotis (1999). Eating Breakfast Greatly Improves Schoolchildren's Diet Quality. 3 pages. Family Economics and Nutrition Review: Superintendent of Documents
Jet (1997). A Healthy Breakfast is Key to a Child's Good Day. 2 pages. Johnson Publishing Company: Gale Group
Liebman, B. (1999). The Great Breakfast Debate. 2 pages. Nutrition Action Healthletter: Center for Science in the Public Interest.
School Administration (2002). Breakfast Impact. American Association of School Administrators: Gale Group
Her personality is opposed to that of her husband; she is a pragmatic whereas he is a dreamer and an artist.
This opposition in terms of personality and lifestyle is what makes their relationship unbearable for both of them. Also, it is this difference in temperament and ways of channeling anger that drives a wedge between the spouses. Mr. Rowland chooses to be quiet and not leave the bedroom whereas Mrs. Rowland confronts and openly attacks him. Mr. Rowland is also isolated and alone; nonetheless, we are told by his wife that he turns to alcohol, friends, and other women to ease his loneliness. His wife rejects his artistic nature and mocks him for it which in turn, makes communication impossible between the spouses.
The isolation of Mr. And Mrs. Rowland is obvious but the audience does not know which of the spouses is responsible for this breach in communication.…
School Breakfast Clubs on Children's Health And Well-being
A number of factors may influence bodyweight, including diet, exercise, genetics, physical and social atmosphere, and socioeconomic status (SES), and every one of these factors should be addressed to reverse trends in early childhood weight problems, rates and connected conditions. It's frequently anecdotally stated that breakfast is an essential meal during the day, and also the potential advantages of breakfast consumption for kids, adolescents, and grown-ups are reported time and again across numerous health researches (ampersaud et al., 2005). In 2005, the advantages of breakfast regarding dietary status, bodyweight, and academic performance in youngsters and adolescents were examined,8 and included in a far more encompassing review, Taras (2005) incorporated overview of the advantages of breakfast on student performance in class. The objective of this research would be to measure the impact of faculty breakfast clubs on children's health insurance and well-being and…
American Diabetes Association. (2005). Total prevalence of diabetes & pre-diabetes. Accessed: 10/2/12: www.diabetes.org/utils/printthispage.jsp?PageID=STATISTICS_233187.
Aranceta J, Serra-Majem L, Ribas L, Perez-Rodrigo C. (2001). Breakfast consumption in Spanish children and young people. Public Health Nutr. 4: 1439-1444.
Barton B, Eldridge A, Thompson D, et al. (2005). The relationship of breakfast and cereal consumption to nutrient intake and body mass index: the National Heart, Lung, and Blood Institute Growth and Health Study. J Am Diet Assoc. 105: 1383-1389.
Bellisle F. (2004). Effects of diet on behaviour and cognition in children. Br J. Nutr. 92: S227-S232.
Bed and Breakfast Business Plan
The area where I would suggest a bed and breakfast is somewhere in the region known as the Hill Country in central Texas. The Hill Country is noted for its scenery. It begins just north of Austin, continues to San Antonio and extends to the west. The suggested road trip in National Geographic begins in San Antonio, goes though Bandera, Kerrville, Fredericksburg, Enchanted ock, Johnson City, and New Braunfels, then returns to San Antonio (Kelly, 2012). It has a number of noted restaurants, dance halls, antique shops, picturesque vistas, state parks, and bars, with a German flair reflecting some of the earlier settlers in the area.
Specifically, I would target an area just outside of San Marcos, which is off of the suggested route for the road trip, but firmly in the area known as the Hill Country. San Marcos is close to…
Arizona Office of Tourism. (Unk.). How to write a marketing plan. Retrieved March 9, 2012
Edelman, B., Jaffe, S., & Kominers, S.D. (2011, October 19). To Groupon or not to Groupon:
The profitability of deep discounts. Retrieved March 9, 2012 from Harvard Business School website: http://www.hbs.edu/research/pdf/11-063.pdf
Despite the limited number of players, the degree of rivalry was low, in part due to the proliferation of brands and in part to maintain healthy profit margins for all competitors. This did not preclude healthy rivalry, as evidenced by high advertising spending, but the total market was large enough that the established players could maintain healthy margins despite this spending. This created a favorable competitive environment for the established RTE manufacturers.
2) The private labels have been able to enter the industry for a couple of reasons. The first is that they were able to find manufacturers with excess capacity to provide them with product. These manufacturers were able to provide the product at a price point that allowed the private labels to undercut the major brands. In essence, the relative lack of competition had allowed the major brands to set high margins based on high price points. They…
Breakfast by Eugene O'Neill
Tragic drama, it is said, must aim at unsettling an audience's emotions in order to be effective. Before Breakfast, a play written by Eugene O'Neill in 1916, succeeds in achieving this aim through brutally dramatizing the tragic results of a marriage between two clearly flawed characters.
In fact, the setting of the one-act play itself signals that all is not well with the Rowland household. Several significant touches such as potted plants "dying of neglect," "clothing ... hung on pegs," and a haphazardly strung clothesline (p. 245) reveal that the Rowlands are not house proud by any stretch of the imagination. These touches also tell the audience that the Rowlands are likely to be slovenly and lazy by nature, and, therefore, unlikely to be the kind of people who wish to lead a meaningful life. This inference can particularly be drawn because the setting is very…
O'Neill, E. Plays: Beyond the Horizon; The Straw; Before Breakfast. New York: Boni &
Adolescence is an especially critical development stage for any individual. At this stage, individuals not only experience biological changes, but also become more aware of gender roles and expectations and experience cognitive development. Also, individuals at the adolescent stage are influenced by various socialization agents, such as family and school. As depicted in the film The Breakfast Club,[footnoteRef:1] adolescents go through critical changes in this stage of their life. This paper highlights the developmental markers observed in the film, especially with respect to gender, biology, and cognition. The paper also highlights various socialization agents (specifically school and family) and how they impact the individual. [1: The Breakfast Club (1985)]
The Breakfast Club features five teenagers detained all day at Shermer High School. A number of developmental markers are evident in the film. One of the markers is gender. Gender essentially refers to the social classification of male and female. As…
Adolescence is an especially critical development stage for any individual. At this stage, individuals not only experience biological changes, but also become more aware of gender roles and expectations and experience cognitive development. Family and school become social incubators that trigger changes and psychosocial responses in adolescents. The film The Breakfast Club shows how a group of five adolescents go through critical changes in this stage of their life. This paper will highlight the developmental markers observed in one character depicted the film, Claire. Clare will be used as a case study to explore developmental issues related to gender, biology, and cognition. The paper also highlights various socialization agents (specifically school and family) and how they impact the individual’s self-concept, identity, and social role.
The Breakfast Club features five teenagers detained all day at Shermer High School. Several developmental markers are evident in the film. One of the markers is…
Deportation at Breakfast by Larry Fondation. Specifically it will discuss the reasons why I dislike the story. "Deportation at Breakfast" is a very short story that shows a small diner where the owner is abruptly deported by a group of law enforcement, leaving it untended and unsupervised. The narrator "takes over" the kitchen and the diner, making his own and then other patron's breakfast. The story is unreal and even unethical because there are no other employees, no one seems to notice but the narrator, and the owner, "Javier," is taken away from the business he created, while the narrator picks up and takes over without any remorse or regret for the real owner and what's happening in his life.
I dislike this story for many reasons. First, there is no consideration for the owner, Javier. The narrator does not think "what will happen to him," or "what about his…
Fondation, Larry. "Deportation at Breakfast."
Jim & Judy Choi's Bed & Breakfast
As Jim & Judy Choi's banker, no, they should not be congratulated on their "profit." Since they have not done anything related to their actual business activities and have not actually made any money from their business, there is no profit to address. Profit comes from making money in a business, not from saving money that would otherwise be used to prepare for that business. Many people do not understand the difference, however, and that gets them into trouble when they attempt to create balance sheets and keep their accounting books in order for their company. The Choi's, for example, have managed not to spend every dime they were loaned and that they previously had in the bank, but that is not the same thing as making a profit once their business has been opened. They can only make a profit once they…
Elliot, B. & Elliot, J. (2004). Financial accounting and reporting, London: Prentice Hall.
International Accounting Standards Board. (2007). The framework for the preparation and presentation of financial statements.
Breakfast: banana, apple, coffee (black)
Lunch: low fat yogurt (vanilla)
Snack: Quaker Chewy granola bar (chocolate chip)
Dinner: two slices thin crust pepperoni pizza
Breakfast: banana, apple, coffee (black)
Lunch: low fat yogurt (black cherry)
Snack: low fat yogurt (mango)
Dinner: pepperoni pizza (one slice), garden salad, cherry popsicle
Breakfast: low fat yogurt (blueberry)
Lunch: McDonald's hamburger, small fries, large diet Coke
Dinner: Hot dog with bun, 2 light beers, 1 bag potato chips, 1 cup potato salad, 1.5 cups garden salad (no dressing), 2 s'mores (2 graham crackers, 2 large marshmallows, 1/2 Hershey bar)
Breakfast: black coffee
Lunch: apple, diet Coke
Dinner: cheeseburger, ear of corn, 2 beers, 2 chocolate chip cookies
banana: 200 calories, 2 protein (grams), 1 total fats (grams), 0 saturated fats (grams), 6 dietary fiber (grams), 11.3 mg calcium, 0.6 mg…
Self nutrition data. (2012). Conde Nast. Retrieved from http://nutritiondata.self.com/
The film the Breakfast Club that was a hit nearly 30 years ago, has provided a useful source of information for the study of media, movie and sociology. The purpose of this essay is to discuss the diversity issues related to present day society that are found within this film. The essay will then discuss the potential impact that these issues may have on society.
There is no doubt, that society has changed tremendously in the years since the production and screening of the film The Breakfast Club. The theme of this movie revolves around 5 teenage high school students who have found themselves the target of a mean educator who had decided to punish them with an 8-hour detention session taking place on a Saturday. The 5 students, all white, find themselves throughout the film realizing their connection with one another and that the supposed…
reakfast is considered the important meal of the day. It is a good, nutritional start for the rest of the day. The metabolism of the human body is at its peak from morning to noon. More energy is required during this period. Nutritionists believe that breakfast should be the heaviest meal of the day. And meals should become smaller as the day progresses. Cereal is a good source of carbohydrates -- the body's primary fuel-source. When the body does not get enough carbohydrates, it scavenges muscles for fuel. This leads to a toxic condition known as ketosis.
In this day of hectic time-schedules and careers, a mother's access to a quick and healthy diet is essential. Cold cereals are healthy. They are quick and easy to prepare. They often provide both carbohydrates (from the cereal) and protein (from the milk) -- essential components for the body. Many recent studies have…
Kelloggs.com. Tony the Tiger™. 2003. Retrieved March, 22 2003 from. http://www.kelloggs.com/kelloggco/our_company/marketing_characters/tony.html
Compton, W. Dale. The Management of World-Class Manufacturing Enterprises W.D. Compton. Upper Saddle River, N.J.: Prentice Hall, 1997.
Kelloggs.com. Advertising. 2003. Retrieved March, 22 2003 from. http://www.kelloggs.com/kelloggco/our_company/philosophy_advertising/index.html
Peter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. The Irwin Series in Marketing. 6th ed. Burr Ridge, Ill.: Irwin, 1994.
Return guests comprise approximately 15% of bed and breakfast guests with another 15% of guests being individuals who have been referred by former guests of the bed and breakfast. Therefore, it can be understood that "quality of stay and customer satisfaction" are both important factors in the decision making process of the guest when choosing to stay at the bed and breakfast as compared to staying at another establishment. Qualities of the room that contribute to the overall satisfaction of guests include the following:
Mattress and pillow quality - 88%
Towels - 84%
Linens - 82%
Washcloths - 75%
Glasses - 62%
Reading lights - 61%
Soap - 50%
Reading material - 30%
The work of Tucker and Lynch entitled: "Hospitality, Tourism and Lifestyle Concepts" states that there are several categories of host types based on social control strategies and interactions with guests. Each of these types of accommodations along…
Bull, N.H. And Passewitz, G.R. (nd) Marketing a Bed and Breakfast - Finding Customers: Market Segmentation. Ohio State University Extension Small business FactSheet Series.
Parasuraman, Leonard L. Berry, and Valarie Zeithaml, "Refinement and Reassessment of the SERVQUAL Scale," Journal of Retailing 67 (Winter 1991): 420-50
Parasuraman, a, Zeithaml, V.A, Berry, L.L (1985), "A conceptual model of service quality and its implication for future research," Journal of Marketing, Vol. 49 pp.41-50.
Parasuraman, a, Zeithaml, V.A, Berry, L.L (1988), "SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality," Journal of Retailing, Vol. 64 No. l, pp.12-40.
This analysis only represents break-even analysis. If the school wishes to make profits, it can increase prices to accommodate this factor, However, the caveat in this move is that as prices go up, the number of prices sold may go down (Cebrzynski, 2008). Therefore, further studies, will have to be conducted to determine the price elasticity of the students within the school. In this case, supply is constant, therefore the only two factors that can change are price and demand. This program is expected to be highly dependent upon price factors.
There are several factors that may affect the accuracy of the information used for this analysis. The first is that the actual school budget is not available, Therefore, representative figures had to be obtained from other sources. Prices may differ from state to state, which could affect the results of this study. However, even if the numbers changed by…
Amonline.com (2008). Average School Lunch cost Jumps 10% in One Year. 17 September 2008. Retrieved 18 November 2008 at http://www.amonline.com/online/article.jsp?id=22636
Cebrzynski, F. (2008). http://findarticles.com/p/articles/mi_m3190/is_23_42/ai_n26675317 /pg_1' target='_blank' REL='NOFOLLOW'>
The fact that the estate is located on its own extensive private grounds provides some insulation from the effects of larger community changes, but of the character of Watch Hill were altered significantly, it would doubtless have effects on the attraction of the Windridge Bed and Breakfast and the marketing of the project to the public (Teal 2007; Adams & Adams 2006). Maintaining the environmental and social qualities that currently exist in Watch Hill and the surrounding landscape are definitely in the interests of the project's success.
The project is expected to be a long-term endeavor, continuing under the same ownership and management for at least two decades if not longer. Closing is therefore not considered an essential item for the project at hand, though a commitment to excellent maintenance of the structure and grounds will be maintained in order to ensure a substantial resale value. The existence of…
Adams, R. & Adams, T. (2006). "How to start a bed and breakfast." Accessed 23 February 2010. http://www.entrepreneur.com/startingabusiness/businessideas/startupkits/article83704.html
Coleman. (2010). "Windridge." Accessed 23 February 2010. http://www.kcorina.com/WHBrochures/6%20Overlook%20Dr%20brochure.pdf
MC. (2010). "Mortgage calculator." Accessed 23 February 2010. http://www.mortgagecalculator.org/
SHI. (2010). Stagecoach House Inn. Accessed 23 February 2010. http://www.stagecoachhouse.com/
The only image from the time that we have of the original dress is in the film poster (Image 5), where one can see that the dress showed quite a big of leg, which was considered improper and that is why the film commissioned a tailor to sew up Givenchy's original design, as to not offend anybody in the audience. hat a pity, for today, the dress would perhaps be ever-more popular.
In the third image, however, which is the picture of the dress as seen at Christie's, one can see that one of the photos shows the dress with the slit. Yet this discussion of without or without the cut prompts the thought of the fact that these are two dresses, one created by Givenchy, and one a copy created by another designer, a 'knock-off' almost, that together with the original created a phenomenon of epic proportions. Could it…
"The Audrey Hepburn Treasures." Google Books. Web. 01 Apr. 2012. .
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Diet Plan (Anemia)
The following iron rich diet plan is designed to help my 18-year-old sister address her iron deficiency anemia. Health needs include a more balanced diet and healthier eating habits with more consistency. This includes 18 milligrams of iron per day (based on age, condition and gender). This nutritional recommendation will decrease anemia effects such as general fatigue and body chills.
Three meals (with 2-3 snacks) per day are recommended for a balanced diet. This includes the appropriate intake of iron and other basic nutrients. Limits should be placed on white sugar, soda and sweets; they should be consumed in moderation or eliminated from her diet due to their low nutritional value. Iron rich foods are recommended -- lean poultry and fish are more easily absorbed sources of iron and foods high in Vitamin C aid in absorption. Choices include citrus juice and fruits,…
Pynaert, Delanghe, Temmerman, & De, H. (2007). Iron Intake in Relation to Diet and Iron Status of Young Adult Women. Annals of Nutrition & Metabolism, 51(2), 172-181. doi:10.1159/000103278
Adolescent Development in the Movie The Breakfast Club
The 1985 film The Breakfast Club, which was written and directed by John Hughes, presents an ideal opportunity to study and psychoanalyze adolescent development. The film portrays five different teenage stereotypes (the jock, nerd, criminal, prom queen, and social outcast) which are consigned to detention in the library on a weekend day (Tanen & Hughes, 1985). As the teenagers gradually get to know each other and interact amongst themselves, they reveal crucial causes and effects of some basic psychological principles related to the development of adolescents. They share a number of problems in common including an almost universal sense of alienation from their parents and from adults in general. As such, there are several psychological theories that apply to them, including, most eminently, Erickson's stages of development.
Erickson's stages of development are predicated by some basic facts of what is known as…
Tanen, N., & Hughes, J. (1985). The Breakfast Club. U.S.: A&M Films.
estaurant business is one of the most flourishing industries in the United States. The industry is characterized by significant development, subsequent decline and recovery. The industry boasts of nearly one-third of all employees in retail trade with annual sales standing at approximately $222 billion. Griddle cafe for breakfast and brunch is located at 7916 West Sunset Boulevard, Los Angeles in the West Hollywood neighborhood (The Griddle Cafe, 2012). The cafe is open from Monday through Saturday and Sundays closing at 4pm daily.
This cafe rated 4-stars is committed to dynamic growth and service excellence built upon Los Angeles' heritage of traditional hospitality (Yelp Inc., 2012). In addition, the cafe strives to consistently meet and surpass guests, employees and others stakeholders expectations. The restaurant has been extremely successful throughout the years due to strong focus on specific market segments. The company utilizes successful strategies, which have aided in their…
Coyne, K.P., & Subramaniam, S. (1996). Bringing Discipline to Strategy. The McKinsey Quarterly, 14-25.
Porter, M.E. (1980). Competitive Strategy. New York: The Free Press.
Porter, M.E. (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review, 86-104.
The Griddle Cafe . (2012). Our Menu. Retrieved September 20, 2012, from www.thegriddlecafe.com: http://thegriddlecafe.com/menu.html
Strategic Plan B&B
Strategic Plan for a New Bed and Breakfast
The long-term mission of the Charmed Bed and Breakfast is to become the best bed and breakfast choice in the Santa Cruz County area directly south of the San Francisco Bay area for temporary lodgings by developing a different experience that capitalizes upon personal service, the historical nature of the Charmed building, and its unique location in one of the most attractive parts of the Central California wine country near historic San Francisco.
It is extremely important for any organization to have a perfect understanding of the marketing mix regarding price. This determining factor is so seemingly obvious, yet so basic to the operation of the bed and breakfast. hat is the highest price that a customer will pay for a room? Setting the incorrect price is often the beginning of the end. It must not be too…
Cassingham, K. (2005, July 20). Changing times: Your exit strategy. Retrieved from http://www.thebandblady.com/changing-times-your-exit-strategy.html .
Hirschfeld, P. (2011, June 11). Vermont tourism officials say gay-wedding market is secure. Retrieved from http://timesargus.com/article/20110627/THISJUSTIN/706289924.
Military-hotels.us. (2011). California military bases - hotels motels lodging inns. Retrieved from http://military-hotels.us/california/ca-bases.html .
Weblocator. (2011). California organizing a business: sole proprietorship. Retrieved from http://www.weblocator.com/attorney/ca/law/c07.html.
Furthermore, the researcher could explore the frequency of purchase, consumption, budget, and usual places where the mother purchases the product. Also, the exploratory discussion could lead to other dimensions and information about breakfast cereal purchase and consumption that were not identified in previous studies. Similarly, in IDIs, concepts that will be explored and discovered during the one-on-one interview could be developed into variables for the survey. For concepts identified in FGDs and IDIs, they will be used as variables for the survey, and will be tested during the analysis stage for validity and reliability.
Another proposed approach is through an ethnographic study. Similar to the qualitative methods, an ethnographic study would explore concepts that will be quantitatively tested for validity and reliability in the survey. In ethnographic studies, the researcher will observe and take note of the processes that take place in the target groups' natural environment. This could be…
Sanitarium Heal & Wellbeing Company is the operating/trading name of twin fod companies (New Zealand Health Association Ltd. And Australian Health and Nutrition Association Ltd.). Both of these companies are owned and operated by the Seventh-Day Adventist Church .The company produces a wide range of breakfast cereals and a wide range of vegetarian products. Sanitarium was founded in 1898 with Weet-Bix being its flagship products that topped sales in the New Zealand and Australian breakfast market. Sanitarium also operated several health food shops in numerous cities before the 1980s.The company has factories in various locations across New Zealand and Australia. In this paper we conduct the company's Organisation, Environmental and Market analysis as well as a determination of its segmentation and positioning strategies.
A SWOT analysis of Sanatorium
In order to conquer and dominate any given market, adequate information is needed on the prevailing market conditions as well as the…
Brassington, F. Pettitt, S. (2005), Essentials of Marketing, Harlow Prentice Hall.
Coddington, D (n.d). Bran Flake. Accessed on 3/23/2012 at http://www.freeradical.co.nz/content/34/34deborah.php
FMCG (2012). Breakfast stars. Accessed on 3/23/2012 at http://www.fmcg.co.nz/features/category-reports/1165
Groucutt, J., Leadley, P and Forsyth, P (2004)Marketing: essential principles, new realities. Kogan Page Publishers
Sustainability in Iceland
It is essential that modern businesses of all sizes focus on putting the planet into the bottom line. An article from The Economist suggests that all businesses, including small businesses like the bed-and-breakfast, should focus on implementing a triple bottom line. The first two are more traditional, with the first being profit or the bottom line of the profit and loss measurements. The second is people, thus being able to be socially responsible and take care of not only the organization of society as a whole. According to this article, "The third is the bottom line of the company's "planet" account -- a measure of how environmentally responsible it has been" (The Economist, 2009). The idea here is that we must take into account our environmental impact within our balance scorecard and other business operational practices. It is crucial not only to think of a profit and…
Corbin, M. (2001). Geothermal energy. Iceland Adventure Website. Web. http://iceland.ednet.ns.ca/schedule.htm
Emil, Siggi. (2013). How heothermal energy is used in Iceland. Water and Fire. Web. http://waterfire.fas.is/GeothermalEnergy/GeothermalEnergy.php
National Energy Authority. (2013). Geothermal energy. Geothermal. Web. http://www.nea.is/geothermal/
The Economist. (2009). Triple bottom line: It consists of three Ps, profit, people, and plant. Idea. Web. http://www.economist.com/node/14301663
Kellogg's Case Study
Communication is defined as "the transmission of information from a sender to a receiver, via a given medium. Two-way communication involves some kind of feedback from the receiver back to the sender" (Communication 2).
Q2.Describe the key stages in the communication process. You can use a diagram to show the process
The communications process involves a sender encoding a message and transmitting the message through a particular medium. The message is then decoded by the recipient who gives a response in the form of feedback (Kellogg's 2).
What is meant by internal communication? Please give an example.
Internal communication "occurs within the firm e.g. between the marketing and finance departments" (Communication 6). Mass emails sent to all employees about a change in vacation policy or emails sent between members of a corporate work team are both examples of internal communications.
Q4. Describe the problems that…
Management Case Study
Scenario- We are an event management company. Our team has been asked to plan an event for 200 people in an outdoor "green" space. The event includes workshops, breakout meetings, breakfast and lunch.
Overall Task- Since the event has been requested in a "green" or outdoor space, the first consideration will be the venue and time of year. If the event is in a reasonable season (Mid-late Spring through Early -- Fall), it is likely we can find a venue that can accomplish this. The major consideration will be weather, specifically wind and rain, and proximity to back-up shelters if the need arises. The venue should include tents to cover areas for eating, and potentially meeting. Open air venues can also be problematical due to temperature fluctuations -- it is either too hot or too cold, and it is sometimes difficult to find a medium ground. In…
Yet the film ends on an optimistic, even triumphant note, with the raised hand of Bender symbolizing victory over the stereotypes subject to which the characters began the film.
The film "The Breakfast Club" contains myriad examples of group dynamics at play. Doing a close reading of the film was valuable in that it provided insight into how narratives can be shaped by psychological principles. In dissecting the actions of the film's principal characters, it became apparent that the filmmakers were not simply trying to create a plotline that would entertain a mass audience. The film also integrates psychological inquiry into its teenaged protagonists. Each character is given a back story which motivates his or her behavior and later undergoes a realization of his or her flaws in order to make a change. The film goes beyond just a high school narrative; it is about how to break free…
Aronoff, J., & Wilson, J.P. (1985). Personality in the social process. Hillsdale, NJ: L. Erlbaum
Golembiewski, R.T. (Ed.) (2000). Handbook of organizational consultation. New York, NY:
The Impact of a Borderless Society
Because of technology and the way in which society has evolved, people currently live in a world where there are virtually no geographic boundaries (Time, 2006). Goods and services can be transmitted anywhere, and people from all over the world can talk to one another via the internet and cell phones quickly and easily in real time. Even the food that is consumed by most people comes from places far away from them (Kloppenburg, et al., 1996). They have fresh fruit in cold weather areas of the United States in December, for example, and that fruit has to come from somewhere else. It is not possible to grow peaches in South Dakota in January, so there is no way that fruit is local. It had to be grown somewhere warm, picked, packed up, and shipped elsewhere. While there is nothing actually wrong…
Kloppenburg, J. Jr., Hendrickson, J., & Stevenson, G.W. (1996). Coming in to the foodshed. Agriculture and Human Values 13(3): 33-42
Time (2006). Local-Food Movement: The Lure of the 100-Mile Diet. Retrieved from http://www.time.com/time/magazine/article/0,9171,1200783,00.html #ixzz1wCS2WC46
Direct Strategy Fun Games Travel, Inc.
REGARDING INFORMATION ABOUT THREE GROUPS OF FORTY TO PARK CITY LODGE
Dear Mr. Jones,
There is a growing interest in Park City Lodge and all of the amazing opportunities and amenities that the facility has to offer for large size groups, such as our planned tours of forty members. This upcoming ski season is bound to be an exciting one, and I was hoping that Park City Lodge could serve as the possible location for our upcoming group travel packages.
Fun Games Travel, Inc. is an emerging travel agency that specializes in planning group trips with plenty of exciting activities along the way. Due to the growing demand for travel to the most pristine and engaging ski locations, Fun Games Travel is planning on setting up travel packages to Magic Mountain, one of the best ski grounds in the region. Due to the proximity…
The location of the launch of the bed & breakfast chain is Iceland. Iceland is a modern democracy with the capitalist economy. Tourism is a relatively minor sector of the Icelandic economy, but has been growing in importance in recent years (CIA World Factbook, 2014). Iceland's main draws are its natural scenery complete with volcanoes, mudfields and other geothermal wonders, as well as waterfalls and the city of eykjavik, which also draws significant tourist traffic.
A benefit corporation is a corporate form for-profit companies that have the purpose of creating a public benefit -- though they are for-profit entities. And LC3 is a low-profit limited liability company, another relatively new corporate form. These forms have only limited recognition in the United States and exist mainly to protect managers from shareholder suits that argue the primary purpose of the entity is to pursue profit (Gomez, 2012). Whether Iceland has these…
CIA World Factbook: Iceland. (2014). Iceland. Retrieve January 24, 2014 from https://www.cia.gov/library/publications/the-world-factbook/geos/ic.html
Gomez, E. (2012). The rise of the charitable for-profit entity. Forbes. Retrieved January 24, 2014 from http://www.forbes.com/sites/evangelinegomez/2012/01/13/the-rise-of-the-charitable-for-profit-entity/
PWC. (2014). Establishing a business in Iceland. Price Waterhouse Coopers. Retrieved January 24, 2014 from http://www.pwc.com/is/en/about-us/establishing-business-in-iceland.jhtml
World Bank. (2013). Starting a business in Iceland. World Bank. Retrieved January 24, 2014 from http://www.doingbusiness.org/data/exploreeconomies/iceland/starting-a-business
Ethics in Marketing
BP and Toyota have been in the news due to serious failures, which created significant safety risk and ultimately resulted in deaths as well as significant environmental damage in the case of BP with the exposition on the Deepwater Horizon oil rig. In both cases there were internal failures. In these two cases there were notable failures which received a high level philosophy and have damaged the reputations of the firms. The causes of the safety problems may be divergent, but the marketing problem of the two firms are similar'; to guide the firm though a recovery and restore faith in the brand; unless this is achieved the firms are likely to suffer financial with lower sales.
If working for the marketing the department's responsibility is to support the firm's recovery, but this does not mean it should be undertaken in an unethical manner. The marketing…
Bakir, Aysen; Vitell, Scott J, (2010), The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint, Journal of Business Ethics, 91, 299 -- 311
Chapter 10, Responsible Marketing, Source details unavailable as supplied by student
Cross, Gary, (2002, Dec), Valves of desire: a historian's perspective on parents, children, and marketing, Journal of Consumer Research, 29(3), 441-448
Kotler Philip; Keller Kevin, (2011), Marketing Management, Prentice Hall
Market of Grain in the United States
In the United States, millions of Americans are confronting the latest trends in the commodities markets where the costs of agricultural products have driven up costs of breakfasts of average Americans. Over the past year, the price of orange juice has increased a quarter, and the price of milk has also risen by 5%, and egg by a fifth. The issues have made General Mills and Kellogg's to increase the prices of their breakfast cereal products. The cause of an increase is due to a recent rise in the price of grains such as wheat and corn. Underpinning the rise in the price of grains is that the demand has outpaced the supply because of the growing demand for cereals for the production of biofuels such as ethanol. Thus, the author is trying to reveal the factors that lead to an increase in…
I was able to see the patience and love that Jane has extended to my children. She very patiently taught my youngest child all his shapes and colors during his eighteenth month.
Jane's effort in teaching my children was manifested in ways more than one. My middle child showed drastic improvements in her reading level. She even jumped two reading levels in just one year! My eldest daughter, on the other hand, was able to excel in soccer and in school as well. I must say that my children have become the well-adjust persons that they are now through Jane's help.
One of the best things that Jane did for my family, especially for my children was helping them during one of the toughest times of their lives. In 2006, my children lost their mother. Jane's presence got them through this grieving process. She was not just their nanny, nor…
Many young people voted for Reagan as he represented rebellion against the authority figures in society but was a rebellion characterized by valiance and effectuated through skillful communication. The approval rating of Reagan was approximately 42% when 1982 began but dropped to the record low 35% later that same year. The U.S. entered a recession. If one is to set their focus upon obtaining a chance at being the President of the United States, then that individual must take a political stance and hold a view that is somewhat differential from the opposing party. In the case of Ronald Reagan, who had been a democrat for most of his life, it was the democratic party that he must debate against in the attempt to establish a better public platform that the opposing candidate. Ronald Reagan may be viewed as a 'come-lately' at the time he entered the political scene at…
Jordan, C. (2003) Movies and the Reagan Presidency: Success and Ethics. Praeger June, 2003.
McChesney, R.W. And Nichols, J. (2002) Our Media, Not Theirs: The Democratic Struggle against Corporate Media. Seven Stories Press, 2002.
Curry, Tom (2004) Ronald Reagan, 1911-2004: An Indefatibable optimist who set American on a Consdervative Course: MSNBC Online avaialble at http://www.msnbc.msn.com/id/3638299/
Kashani, Tony (2004) Hollywood as an Agent of Hegemony: The War Film. Dissendent Voice Online available at http://www.dissidentvoice.org/Aug04/Kashani0807.htm
Imagine finding out where one's food originated? Would someone continue to eat at the same location? How an individual go about eating what is available to a person locally or worldwide as a result of his or her research? Is globalization positive, negative or both? As a result of this study, one will decide how he or she will eat as a result of learning where food instigates.
For breakfast, one would have a banana, biscuit and gravy and orange juice. In regards to lunch, I had a quarter pounder cheeseburger, fries and sprite. The meat originates from Australia, New Zealand or the United States and it is frozen (McDonald's, 2011). In regards to the fries, they are from U.S. potatoes (Associated Press, 2009). With the soft drink or sprite, this came from the company of Coca Cola in the United States. However, my orange juice comes from…
Associated Press. (2009, September 9). McDonald's the holy grail for potatoe farmers. Retrieved April 8, 2011, from MSNBC: http://www.msnbc.msn.com/id/32983108/ns/business -
McDonald's. (2011). Meats. Retrieved April 8, 2011, from McDonald's:
The total supply of milk might remain the same, because the remaining high-efficiency producers are likely to be able to earn profits at this level of output. In the long-run, however, lower prices are going to sustain the quantity of milk demanded at higher than equilibrium levels, and the profits available to producers at lower than equilibrium levels. Producers, in their efforts to control costs, are going to reach a point of diminishing returns on those efforts. The result of this is that the market for milk will eventually become so distorted by the price ceiling that the government is forced to raise the price ceiling in order to ensure that there are producers remaining in the market. The government will have created a situation where to simply maintain the milk market requires active management.
2. There are several factors that contribute to the price elasticity of demand. One factor…
Rittenberg, L. And Tregarthen, T. (2009). Chapter 3: Demand and Supply. Section 1 and 3. Principles of Microeconomics. FlatworldKnowledge.com. Retrieved December 2, 2011 from: click here
Rittenberg, L. And Tregarthen, T. (2009). Chapter 4: Applications of Demand and Supply. Section 1 and 3. Principles of Microeconomics. FlatworldKnowledge.com. Retrieved December 2, 2011 from: click here
Rittenberg, L. And Tregarthen, T. (2009). Chapter 5: Elasticity and a Measure of Response. Section 1 and 2. Principles of Microeconomics. FlatworldKnowledge.com. Retrieved December 2, 2011 from: click here
Leadership at Sea and Seven Habits of Highly Effective Sailors
The irony is unavoidable. I began reading Seven Habits of Highly Effective People when I was feeling at my least effective, personally, as a human being and as a child. I suppose I'm not alone in saying this, though. The fact of a parent's death makes every child feel ineffective, unable to cope with family grief and stress, as well as forced to face one's own mortality and "principles of personal vision." (1) The loss of a father makes it easy to lose one's sense of a future perspective, and the vision one has of one's self in a family and a societal context.
However, I was also, when I began the book, feeling quite ineffective as a leader as well. Because of my father's death in mid-August, I had to leave my ship and came home to tend to…
Covey, Stephen R. Seven Habits of Highly Effective People. New York: Simon and Schuster, 1999.
There are abundant pressures on open land, from urban and suburban sprawl to the increase of factory farming. At the same time, it is being recognized that more and more species are being lost as land becomes less diversified and habitats are destroyed. In addition, life is becoming more stressful and people seek ways to engage in recreation for relief. There may be a way to combine more balanced land use with the need for human populations to engage in recreation, and to save significant portions of the natural world at the same time. These methods involved dual uses for open land, both agricultural and forest, and would benefit from additional support by governmental agencies.
Statement of the problem
In an era when it is more profitable to sell rural or close-in suburban land for development than to retain the land for farming or other uses, means must…
Chapman, Art. (2003) Texas ranch to host weekend with Willie, Ronald, longhorns. Knight Ridder/Tribune News Service, August 6. Retrieved May 21, 2004 from HighBeam Research database.
Eisele, Tim. (2003) Managing woodlands a big benefit to wildlife. Wisconsin State Journals, June 11. Retrieved May 21, 2004 from HighBeam Research database.
Landowners to receive grants for conservation actions. (2001) M2 Presswire, May 2.
M2 Presswire; 5/2/2001 Retrieved May 21, 2004 from HighBeam Research database.
There are remedies (albeit not easy ones for the individuals involved), as suggested by the research. However, and this is very important, the current public health approaches that the Saudi government has taken, as Mabrey et al. (2010) note, have focused fairly narrowly on medical approaches. This focus includes research that has been conducted on metabolic syndrome (which is caused primarily by being overweight). This is caused by clear-cut factors and has a number of possible poor consequences.
Mabrey et al. (2010) note that metabolic syndrome is on average 10 to 15% higher in the GCC states than in the rest of world and that females are disproportionately affected by metabolic syndrome. These researchers are among those who note that a strictly medical approach to such medical problems is far from sufficient. For while metabolic syndrome itself can be identified and described in purely medical terms, such an approach does…
Abraham, S. & Nordsieck, M. (1960). Relationship of excess weight in children and adults. Public Health 75: 263-273.
Alghamdi, K.M. (2010). The use of topical bleaching agents among women: A cross-sectional study of knowledge, attitude and practices. Journal of the European Academy of Dermatology and Venereology, 24(10): 1214-1219.
Al-Qahtani, D.A., Imtiaz, M.L., Saad, O.S., & Hussein, N.M. (2006). A comparison of the prevalence of metabolic syndrome in Saudi adult females using two definitions. Metabolic Syndrome and Related Disorders, 4(3): 204-214.
Al Qauhiz, N.M. (2010). Obesity among Saudi Female University Students: Dietary Habits and Health Behaviors. Journal of the Egyptian Public Health Association 85(1-2):45-59.
The main factor of the pathophysiology for Jennifer is a marked pain in her throat. Her throat has become sore, specifically her cervical nodes (which is a sign clearly indicative of disease). Thus it is difficult to eat, which explains why she neglected to eat her breakfast. Another capital aspect of Jennifer’s pathophysiology which is particularly revealing is her fever, which is common in children (de Pont, 2015, p. 2). Initially her fever was low grade. However, in just a matter of days it exceeded 103 degrees. Her body is attempting to counteract the effects of the malady afflicting it via the fever. One of the foremost associated alterations of her adaptive responses is the current state of her skin. Her skin is desiccated and warm, which is indicative of the fever the child has experienced over the past couple of days. Her skin will likely continue to…
breakfast "trumps" all other meals for the top spot."
It is widely believed that breakfast is the most important meal of the day. The likelihood of children who always take breakfast having favorable nutrients like carbohydrates and fiber and less cholesterol and fat is higher than is the case among children who seldom take breakfast. Consuming breakfast is also linked to improved overall lifestyle. Children who do not have breakfast regularly report weaker cardiovascular fitness. These assumptions of the place of breakfast in the health of children are grounded on laboratory research. While the evidence is a bit mixed, available studies indicate that breakfast improves children's cognitive aptitude and performance, especially in the areas of attention and memory. Further, the effect having breakfast causes is more pronounced among undernourished children (Katie Adolphus, Clare L. & Lawton, Louse Dye, 2013).
esearch indicates that not having breakfast reduces one's ability to solve…
Eliza Cook, & Rachel Dunifon. (2012). Do Family Meals Really Make a Difference? Parenting in Context.
Bazian. (2014). Breakfast 'not the most important meal of the day'. NHS Choices.
Caroline R. Mahoney, Holly A. Taylor, Robin B. Kanarek, & Priscilla Samuel. (2005). Effect of breakfast composition on cognitive processes in elementary school children. Physiology and Behaviour, 635-645.
Heather Harvey. (2005, July). Breakfast-Is it the most important meal of the day for children and adolescents? Nutrition for Family Living.
The weaknesses of the company are first that it relies on just a few top customers for the majority of its revenue growth and its lack of product quality have at times led to recalls. Opportunities include the growing level of health consciousness in globally, higher levels of product demand in Latin America nations that today have relatively low levels of adoption today and the potential to grow through mergers and acquisitions (Kissas, 2007). The threats Kellogg's is facing include stringent regulations and a lack of strategies for managing foreign exchange risk. In addition there is intensive pricing pressure from competitors as well.
GOALS and OBJECTIVES
The goal of transforming Kellogg's Fruit Loops into a healthy alterative and also spinning off new products for its widespread popularity is the goal of this marketing plan. Specifically concentrating on product line extensions for the product into the ready-to-eat cereal category is the…
Bainbridge, J.. (2010, March). All-day breakfast. Marketing,32.
Jeff Cioletti. (2005, January). There is no spoon. Beverage World, 124(1746), 12.
Clare Dowdy. (2004, October). Bright lights, big brands. Marketing,39-40.
Anne Bond Emrich. (2008, June). Kellogg Makes Progress on Nutrition Initiatives. Grand Rapids Business Journal, 26(26), 6.
McDonald's has the vision of being the world's best quick-service restaurant experience (2001 Annual Report). The annual report does not note a mission statement, but the About McDonald's website lists the mission statement as
"McDonald's brand mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to in centering on the five basics of an exceptional customer experience -- People, Products, Place, Price and Promotion. e are committed to improving our operations and enhancing our customers' experience." (AboutMcDonalds.com, 2011).
The product portfolio diagram, as constructed using the BCG Matrix (Tutor2U.net, 2011).
- Most new menu items
Other brands (Chipotle, Pret a Manger, etc.)
Stars are defined as those businesses with high market share and high growth. Question marks have low…
About McDonalds.com (2011). Student research FAQ. McDonald's. Retrieved October 7, 2011 from http://www.aboutmcdonalds.com/mcd/our_company/mcd_faq/student_research.html
McDonald's 2001 Annual Report. In possession of the author
QuickMBA. (2010). Porter's generic strategies. QuickMBA.com. Retrieved October 7, 2011 from http://www.quickmba.com/strategy/generic.shtml
Tutor2U.net. (2011). Product portfolio -- the Boston Matrix. Tutor2U.net. Retrieved October 7, 2011 from http://tutor2u.net/business/strategy/bcg_box.htm
Utilization of the data and collection of the data should be one of the main aims of the policy makers. The data can be used by the policymakers in order to develop the policies and implement these in order to make sure that improvement can be ensured (Basch, 2011, p. 9).
3. One of the main roles that can be played by the policy makers includes reviewing the policies that have already been designed for the schools. How these previous policies have played roles in an improvement of academics of the children, their environments and their health are important parts of the review by the policymakers. It is important that funding is collected for the issues that affect health and academics of children.
4. The policymakers should make sure that the importance of school-based health clinics that can play roles in looking after the needs of the students.
Basch, C. (2011). Executive Summary: Healthier Students Are Better Learners. Journal of School Health 81, pp. 4-107.
Bruzzese, J., Sheares, B.J., Vincent, E.J., Du, Y., Sadeghi, H., Levison, M.J., Mellins, B.R., and Evans, D. (2011). Effects of a School-based Intervention for Urban Adolescents with Asthma: A Controlled Trial. Am. J. Respir. Crit. Care Med. April 15, 2011 183, pp. 998-1006.
Gall, G., Pagano, M.E., Desmond, S., Perrin, J.M., and Murphy, J.M. (2000). Utility of Psychosocial Screening at a School-based Health Center. Journal of School Health 70, pages 292 -- 298.
Geierstanger, P.S., Amaral, G., Mansour, M., and Walters, R.S. (2004). School-Based Health Centers and Academic Performance: Research, Challenges, and Recommendations. Journal of School Health 74, pages 347 -- 352.
NUTRITION DURING THE ADOLESCENT STAGE IN PREVENTING FUTURE DISEASES? HOW MIGHT NUTRITION AFFECT GROWTH, DEVELOPMENT, AND LEARNING DURING THE ADOLESCENT STAGE? SOURCES I NEED FOR MY BIBLIOGRAPHY: I REQUIRE THREE (3) PEER-REVIEWED JOURNALS AND TWO CREDIBLE WEBSITES.
The importance of nutrients during adolescence
Adolescents in the contemporary society find it difficult to follow a strict set of rules and most are inclined to pay little to no attention to their health. Nutrition is a delicate topic when considering adolescents because many consider that their health status is not going to change in the future. The fact that overweight adolescents have come to represent an important problem in the present contributes to the gravity of this situation and it is thus essential for teenagers to have a complex understanding of the concept of nutrition. Nutrition is important when considering learning and behavior, this meaning that the future of society partly rests…
Human esource Management PBL exercise
Human esource Management
PBL exercise 1: Taking an HM job
The cereal company Sanitarium is currently seeking an H generalist. Sanitarium advertises itself as the company that transformed Australia's eating habits, shifting the tastes of the national palate from traditional 'fry-ups' to more healthy whole grains at the breakfast table. "We were the first to introduce healthy and innovative breakfast foods and soy foods. We promoted plant-based eating before it became trendy, and offered well-being clinics in our cafes throughout Australia. In caring for the health and well-being of all Australians, we have created great breakfast cereal foods, soymilks, spreads and healthy vegetarian foods" (About us, 2012, Sanitarium).
Sanitarium's flagship products include the popular wholegrain staple Weet-Bix, which is currently Australia's best-selling breakfast cereal. Sanitarium emphasizes sustainability in its product offerings as well as good health. It has made a particular commitment to…
About us. (2012). Sanitarium. Retrieved:
Lifestyle. (2012). Sanitarium. Retrieved:
Trip to Ireland
The purpose of this paper is to introduce, discuss, and create a dream trip to Ireland. Shaara. Specifically, it will include the plan for a trip, including all the necessary arrangements a trip like this would entail. I have always dreamed of visiting Ireland because my family has roots there, and because I love the history of the place, and would love to see it first hand. I want to see as many of the castles and countryside as I possibly can, and of course, take in a pub or two! I also would like to stay in bed and breakfasts as much as possible, because I would enjoy seeing the countryside as opposed to the city, and getting to know the people a little more. I will drive or take the bus as much as possible throughout the country so I can experience it first…
Avison, Brigid. Essential Ireland. London: Little, Brown and Company, 1992.
Fare Quote." AerLingus. 2003. 16. Dec. 2003. http://www.flyaerlingus.com/cgi-bin/obel01im1/bookonline/[email protected]@@@[email protected]@@@&BV_EngineID=ccceadckeiikkklcefecfigdffgdfkh.0
Home." Irish Tourist Board. 2003. 16 Dec. 2003. http://www.ireland.travel.ie/home/
Murphy, John. A Little Irish Cookbook. San Francisco: Chronicle Books, 1986.
) and Group C (control group 2) will have no lunch at all.
Testing hypothesis: Student's grades of the students receiving the nutritionally balanced lunches will increase, because of improved memory and attention span, compared with students in the control groups. Group B. will have a glucose spike of energy and crash, Group C. will have not enough glucose in their systems at all.
Variables that will remain the same: Students will be in the same types of classes. Improvement, not overall intelligence or GPA will be measured by the experiment.
Variables that will be tested: Students will eat the same type of nutritionally balanced or unbalanced lunch (or no lunch at all) for a period of one month. They will not be allowed to bring their lunches to school, regardless of how they ate before, depending on their group assignation.
Data: Performance on tests, attention span in class, and…
Colson, Deborah. (26 Feb 2006). "How Food Can Affect Your Child's Mood."
Junior Magazine. Retrieved 21 Feb 2007 at http://www.juniormagazine.co.uk/page/juniormagazine?entry=how_food_can_affect_your
Delisio, Ellen. (26 Feb 2006). "How Breakfast Choices Affect Learning."
Education World. Retrieved 21 Feb 200t at http://www.education-world.com/a_issues/chat/chat168.shtml
executive lounges of luxury hotel in London
Promotion of Executive Lounge
Overview of the UK hotel industry
Executive lounge market research and trends
Advantages and disadvantages from the hotel perspective
Methodology and previous research
Research strategy and tools
Reliability and validity
Executive lounges are sections set aside by hotels to cater for guest or customers who are would not mind paying more in order to receive a premium or preferential services (Nguyen, 2015). Just as in the airline industry, the hotel industry has recognized the need to have special services for clients who have huge demands, especially business travelers. The major benefits of executive lounges are the services or amenities offered. Most executive lounges allow guest to have an early check-in and late checkout, business center, allowing guest to take a shower before their rooms are available, private meeting areas, and free meals. The…
AB HAMID, N.R. & AKHIR, R.M. 2013. Beyond technology-based customer relationship management: It is total customer experience management. Research in Business and Economics Journal, 8, 1.
BECKER, E. 2013. Overbooked: the exploding business of travel and tourism, New York, NY, Simon and Schuster.
BJORN, A. 2013. The needs and wants of business and leisure guests at Marriott Brussels.
BRYMAN, A. 2012. Social research methods, Oxford, Oxford university press.
The instant coffee, called Via, Starbuck's newest entry into supermarket-style purchases, is sold at its lowest price point, compared with its higher-end coffee ice creams and bottled Frappucinos and espresso shots. Despite initial criticism Via has kept the Starbucks name alive on store shelves and in consumer's minds who are not currently going to cafes, because these former patrons and Starbucks loyalists have lost their jobs or because their investments have been decimated.
The current policy of keeping the prices high for only some of more elite types of coffee and drinks secures another facet of Starbuck's complex image -- namely, that of a luxury brand, without pricing all consumers out of the market across the board. "Price as an attribute, while relatively unimportant in affecting overall customer satisfaction, is certainly important in affecting the generation of a differentiating customer experience. That does not mean that customers are satisfied with…
Adamy, Jane & Nick Wingfield. (2009, March 17). Starbucks to present recession strategy.
The Wall Street Journal. Retrieved October 11, 2009 at http://online.wsj.com/article/SB123723335325646025.html
Andrews, Edmund L. (2008, December 8). U.S. recession began last December, economists say.
The New York Times. Retrieved October 11, 2009 at http://www.nytimes.com/2008/12/02/business/worldbusiness/02iht-02econ.18315318.html
As far as the decision to use penetration pricing or skimming pricing is concerned, Crispy Fruit should be emerged with the penetration pricing (Waterschoot & Bulte, 1992). That is; set a low price in the introductory stage then gradually increase it with the passage of time. It will help it to strengthen the customer base and increase the level of acceptability in the market (Waterschoot & Bulte, 1992). Price skimming should not be used in any case. This is because all the top competitors of Crispy Fruit are charging high price because they have a surety of a developed customer base. If Crispy Fruit charges a higher price than these competitors, no consumer will like to pick a new brand with a higher price in the presence of their favorite brand or brands (Waterschoot & Bulte, 1992). Converse to this situation, if Crispy Fruit charges a very less price than…
Bamford, D., Forrester, P. (2010). Essential Guide to Operations Management: Concepts and Case Notes. U.S.: John Wiley and Sons
Dickson, P., Ginter, J. (1987). Market Segmentation, Product Differentiation, and Marketing Strategy, the Journal of Marketing, American Marketing Association, Vol. 51, No. 2, pp. 1-10
Hill, C., Jones, G. (2007). Strategic management: an integrated approach. U.S. Cengage Learning
Kotler, P., Armstrong, G. (2008). Principles of marketing. 11th Edition. U.S.: Pearson/Prentice Hall
May 11, 2011
Luxury. Great service. Room was a bit small to have an extra bed.
May 7, 2011
Perfect hotel. Location is just a walking distance to anywhere you like. A few steps away from the metro station at "Piccadilly." Across the street from the gorgeous St. James park and rafalgar square, a few minutes walk from "Leicester square," "Soho," "Regent Street" and "Oxford Street." Lobby, rooms, services, and most important are the staff whom are extremely courteous.
May 6, 2011
his hotel is very good, close to parks and all central locations.
May 5, 2011
Wonderful hotel, incredibly friendly and helpful staff. Will definitely return.
May 4, 2011
In Europe I have seldom felt so welcomed as at Sofitel St. James. Reception was excellent, luggage delivery fastest ever, and what a service in the lobby bar! Absolutely not the cheapest hotel, but the best one!
May 4, 2011…
The location is good and we were able to get around easily and cheaply. We upgraded to Club Level to get a nicer room on a high floor. It wasn't much extra so I think it was worth it. The upgrade got us breakfast in the club lounge, afternoon tea and cocktails for 2 hours everyday. Our room was modern and large and the bed was very comfy. Bathroom was lovely and the L'Occitane toiletries were a nice touch. The pool was average - on the 4th floor. It was qute small and it misses the afternoon sun so if you want to suntan best to get there in the morning. Overall this is a good hotel and we would stay again if we ever return to Bangkok.
May 24, 2011
Sofitel now the managers but its all a bit tired now, and not really up to the standards
Theme: The use of popular entertainment figures in print, on television, and on the Internet to sell sugar to children
Print Advertising: Kellogg's Star Wars Pop Tarts
Who could be more worthy of one's trust than the wise, kindly figure of Star Wars' young bi Won Kenobi (embodied by the actor Ewan MacGregor) when he is fighting the Dark Forces of destruction embodied by the mature, black-mask encased Darth Vader? A recent advertising campaign for Kellogg's pop tarts deployed just such a popular media figure to sell Pop Tarts to children. "Toast up this Jedi Snack!" It shouted from the printed page. In the advertising campaign for the pop tarts, the name of Star Wars is not merely invoked to make Kellogg's Pop Tarts seem more attractive or tasty for breakfast. Rather the new 'Wildberry' flavor of the tart and the images movie are melded into one, erroneously…
Of course, to be fair to the Kellogg's company, in print, its popular television cereal advertising is also hardly guilt-free in its targeting of children, either in terms of the sugar rush it purports to provide, or its supposed health. Kellogg's in print promises Jedi strength in a cake masquerading as breakfast. Kellogg's on the television promises the strength and fortitude of a tiger to children, as it depicts Tony the Tiger roaring away, fighting rapids with strength and dexterity, fueled by the morning power of corn flakes spackled with sugar. This advertisement has become even more deceitful because the company has been stressing that the cereal now contains less sugar. But merely because the sugar is reduced does not mean that the levels of sugar consumed in a meal of Frosted Flakes are on par with the sugar levels that are acceptable for young children in the morning to have a good and healthy start for their school day, much less navigating white water rapids at camp. The roaring, powerfully endowed Tony, one might add, is even funnier to contemplate when one considers that tigers and cats are carnivores, animals that eat other animals for protein in the morning, hardly sugary grains. (http://www.kelloggs.com/brand/ttt/flash.html) The healthy breakfast pictured in the advertisements on television contain milk and juice not contained within the box, and the cereal is not nearly as well fortified with vitamins and minerals, even compared with more adult cereal products made by the same company.
Internet advertising: A sweet tooth is encouraged online
Finally, even the Internet has come to bear in encouraging children to eat poorly nourishing food that contains sugar, without any information about the likely consequences of such a diet, even in terms of the children's morning energy levels. The use of the Internet to advertise the children-targeted cereals of Kellogg's is perhaps most insidious of all, as it contains tie-ins to popular 'play book' promotional advertisements. (http://www.kelloggsfunktown.com/funktown/NoFlash.htm) The viewer is told that he or she can earn his or her Frosted Flake tiger stripes, by buying as many boxes of cereal as he or she can, and thus become like soccer star Mia Ham, or other popular athletes endorsing the product. By implying that athletes find a healthy breakfast in the form of a bowl of sugar encrusted cereal, children receive a confused, mixed message about nutrition at best, and at worst, the information misleads them from real data about truly healthy substances that could nourish their growing bodes. Children's palates are thus formulated at an early age to prefer sugar, encouraged to surf the Internet for fake competitions bought by eating cereal rather than exercising their bodies athletically outdoors, and the act of eating more for tiger stripes and points is encouraged, rather than eating to grow healthy bones, or not eating when one is not hungry.
Marketing eport for Ms. Janet Bradley
Keeping in view the increasing obesity rates in Australia and finding the spicy and high-calorie fast foods as the major reason for it, Ms. Janet Bradley has planned to establish a low-calorie fast food restaurant chain that will serve as an alternative to McDonald's, ed ooster, KFC, and other fast food chains. This paper presents a comprehensive analysis of the micro and macro environment for the new fast food chain in order to recommend strategies which can help it in becoming successful in the industry. The major micro environmental forces which will impact its business are consumer behaviour, suppliers and intermediaries, publics, and competitors. The buyer behaviour has been analysed using cultural, social, personal, and psychological dimensions -- all having a significant impact on the purchase decisions and preferences of the consumers towards fast food products. The restaurant chain will also take a big…
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Dietary Nutrition Analysis
I am fairly consistent with my breakfast. I eat breakfast every morning. I usually have 1/2 to 1 cup of cottage cheese every morning. I also usually have 2-3 cups of crystal lite with breakfast. I do drink orange juice 1-2 times a week. I am not very consistent with lunch. When I am at home, I don't always have very much to eat. When I am at school, I usually have 2/3 of a 6" sub-from Subway and a soda. I have a small potato when I am at home. I usually have a descent dinner. I have ribs, cottage cheese, spaghetti o's, Subway, fish, grilled chicken from McDonald's, or some chicken wings. One of the problems I have with dinner is that it is usually after 9 pm when I eat it. I usually drink 64-100 ounces of water every day. Overall, I eat breakfast…
repeated, tweet of Leonard Niamey before his death was "A life is like a garden. Perfect moments can be had, but not preserved, except in memory." Perfect moments may be fleeting, but the memories last a lifetime. Looking back on memorable days, one stands out in my memory; the day my boyfriend proposed marriage. It was a wonderful day which I will remember for the rest of my life.
The memorable day was experienced while taking a holiday at the Sonesta Maho Bay Resort and Casino on the Caribbean Island of St. Maarten. The location itself is idyllic, with a white hotel building with luscious green trees against a backdrop of crystal clear blue waters, both the sea that is visible from the hotel, as well as the lovely pool, that sparkle in the sunlight. Waking up in this environment is pleasant, surrounding by the feelings of comfort and luxury.…