Brewing Essays (Examples)

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Brewing Industry Beer
PAGES 3 WORDS 796

Brewing Industry
The beer brewing industry is an important contributor to many economies of the world including that of the U.S.A. In this paper we shall give an overview of U.S. beer industry. It will contain a brief summary of the current trends in the industry and major players, the effect of the brewing industry on the U.S. economy, external environment facing the beer industry, and the opportunities and the challenges facing the industry.

Current Trends & Major Players

beer industry is characterized by flat consumption trends and dominance by three brewers, namely Anheuser-Busch (the makers of Budweiser), Miller Brewing, and Adolph Coors.

percent of the U.S. market share is held by Anheuser-Busch (45%), Miller Brewing (23%), and Adolph Coors (10%).

The above named companies are also the top three brewing companies in the world having overtaken German companies since long.

Some major brewing companies that have been closed down or been absorbed by others….

Forecasting: Kentucky Swamp Brew
Forecasting demand within the brewing industry is dependent upon three basic factors: "trends, cycles, and seasonal patterns" (Elfner n.d.). Trends are defined as gradual shifts in demand that permanently affect the demand for the good or service; cycles are repetitious shifts in demand that manifest themselves in cyclical and predictable patters; and seasonal shifts are changes that occur periodically (Elfner n.d.). For example, a trend for Kentucky Swamp Brew might be an upsurge of interest in craft, small batch brewing. A cycle might be a gradual upsurge of demand with an increase in the health of the economy; a seasonal pattern might be a shift from preferring darker or heavier brews in the winter to lighter brews in the summer.

Trends are likely more difficult to forecast because they can be more unpredictable. Watching industry patterns, using managerial judgment, opinion, past experiences, and instinct are all common qualitative….

New Belgium Brewing Company
New Belgium Brewing: Ethical and Environmental esponsibility

What are the main facts of the case?

The New Belgium Brewing Company is a small, relatively 'boutique' beer company specializing in the production of unique beers that are brewed in small batches. The company until recently relied mostly upon 'word of mouth' advertising and social media. It markets itself upon quality, in contrast to its major rivals such as Coors. Its recent expansion has demanded a more intensive advertising and marketing campaign to raise brand awareness. The company hired an 'edgy' New York firm and went with a conceptual advertisement: "Follow Your Folly & #8230;Ours Is Beer" (Ferrell, Fraedrich, & Ferrell 2011: 478). The firm markets itself to serious beer consumers -- who also have a serious interest in how their beers are made, ethically as well as in terms of their taste. NBB sees its ethical commitment as an integral….

Inteestingly howeve, eseach does demonstate the by building the image of the oganization, custome esponse to the oganization can be quite positive egadless of the industy in which the oganization opeates (Xiaoli and Heo, 2007). Oveall, business ethics can seve as the impetus fo the development of a stong intenal cultue that pevades to the exteio of the oganization and encompasses customes (McDonald, 2007). This appeas to be what NBB has accomplished as a esult of its decision to place envionmental concens above the desie to make a fast pofit. In the end, New Belgium Bewing has become a model of copoate social esponsibility by pomoting its image and stategy though envionmental development pojects.
Refeence List

Mackey a., Mackey TB. And Baney, JB. 2007, "Copoate social esponsibility and fim pefomance: Investo pefeences and copoate stategies," Academy of Management Review, vol. 32, no. 3, pp. 817-835.

McDonald G. 2007, "Business ethics and the….

Brisbane Brewing Company - Social Media Marketing Plan
Through a marketing plan based on a social media platform, Brisbane Brewing Company is targeting consumers of alcoholic beverages of the ages 18 and 25. Due to their unique tastes and individual traits they should not be viewed as your common-place beer drinkers since they are crafty. And because they mainly interact through social media, many firms have now adopted this mode of marketing as an integral tool to their marketing strategies. Apart from being one method of reaching out to consumers, it is now the major means of sending out communication to people. Interestingly, many businesses still do not understand how this affects their bottom line despite the fact that its advocates shout its praises on mountain tops. Many organizations employ its use because everybody else is doing the same.

To distinguish himself from his comic namesake from Bolton, a social media expert….

3) (Merrett, 1998, p. 238) the larger companies seem to have an endless level of access to labor and capital, creating a stable situation, as they often seek marginalized areas with easy access to supplies that are otherwise labor rich, but job poor. (Merrett, 1998, p. 238)
Buyers:

Buyers are significant only in that, buyers for beer are in every corner of every market, tough they play a much more significant role in cutting into mass market sales by substituting with products perceived as higher quality. For most buyers of beer, other than those who have a problem beer is a luxury item that does not constitute a large portion of their total purchases, such as the case would be with fuel, this is one reason why price does not always determine buyer choice. In the global beer market the diversification of products and the micro-brew/specialty brew trend has create a….

Lauter tun (used to strain the steeped grain liquid, called wort)
3. Mash filter (used to hold the already steeped grain, which is called mash)

4. Large kettle for boiling

5. Large kettle for fermentation and conditioning

6. Optional filtering and/or bottling equipment

Once the ingredients and equipment are assembled you can begin the fascinating process of brewing beer, which is basically a liquid bread. First, soak whatever grain you selected in hot water. Temperatures and steeping times will vary depending on the type of malt you bought and the style of beer you wish to create. This step is called mashing, which is a critical phase during which sugars in the malted grain are released into the warm water. The resulting sweet grain water is called wort, and the remaining spent grain is called mash. Next you will want to separate the wort from the mash in a process called lautering. At this….

In this scenario, the inefficiencies were pegged to the lack of a unified approach in the meaning that both parties saw themselves as individuals.
An actual unification between the two companies has as such yet to be reached. Each family maintained and appointed its own representatives within the leadership of the greater company. This however meant that the board would often be divided between Molson and Coors and the conflicts which arouse were of a person-role nature. It could have been more efficient if more specialized managers had been brought in from outside the organization. These managers would have revealed an unbiased stand and would have stood more chances of serving the overall interests of the united brewery.

eference:

McCuddy, M.K., Morgal, M.L., Molson Coors Brewing Company: Conflict esolution in the Aftermath of a Merger.

Manual Picking of the 18th
PAGES 6 WORDS 2351

In England, one of the premier locations for growing Hops in the 18th century was Kent. Kent has a long history with the growing and curing of hops; "The cultivation of hops for brewing was, in fact, introduced to Kent by Flemish brewers in the 16th century," (Kent County Council 2007:2). Once the popularity of hops exploded in England, it was Kent that vastly benefited from the rich soil and close proximity to massive amounts of seasonal laborers available to manually work the fields in the 18th century. Kent alone employed over 80,000 workers in the harvesting, drying, and sale of hops during the 18th and 19th centuries; "thousands of acres of Kent's countryside were devoted to growing hops in fields known as 'hop gardens,' with up to 80,000 people involved in the annual harvest at hop-picking time in September," (Kent County Council 2007:2). The region found great success….


From his entry to the company, Ian and his side of the family was summarily ousted and perceived as outsiders. Ian claimed that Eric "refused to work with him" and as a result had "destabilized the company," ("Vying for Control of Molson Inc.," nd). The cousins had clearly outlined roles within the company so their conflict was not necessarily due to intrarole conflict or to jurisdictional ambiguity. However, their personalities did appear to clash. Ian was obviously to more brash and outgoing of the two and Eric has been described as a "shy man who was uncomfortable with public speaking," ("Vying for Control of Molson Inc.," nd). The clash between the cousins led to significant intergroup and intragroup conflicts. Each believed the other incompetent, and each believed that his methods and strategies were more effective than the other's. Eric leveraged his superior position as Chairman of the Board and his….

South African Breweries
There are a few important trends in the international brewing industry. The first is consolidation (Fletcher, 2011). With slowing demand in major markets, many large brewers are seeking to do two things: improve their economies of scale and gain access to new markets. This has led to successive rounds of consolidation in the industry, with most of the world's largest brewing companies now global conglomerates of strong regional brands. For SAB, this has meant not only consolidating the firm's home territory of Africa, but exploring options outside the continent as well.

The second major trend in the international beer industry is that growth has shifted to emerging markets. In the major beer-drinking markets, consumption is either stagnant or shrinking, and this has led to a quest for growth elsewhere. Many emerging markets have large populations and as these markets become more attuned to beer drinking, some of emerging not….

Methods of Refrigeration
PAGES 5 WORDS 1622

Refrigeration in American Craft rewing Industry
The purpose of this study is to examine the use and operation of various refrigeration systems used in the American Craft rewing industry. This includes such as glycol chillers, walk-in evaporative coolers and refrigerated dispensing systems including how the systems work and their function in the brewing process.

Condenser Cooling

Condenser cooling uses air or water and it is reported that each of the methods are characterized by both strengths as well as weaknesses. Air-cooled compressors are reported to potentially "lose significant cooling capacity on a hot day" and this is when the capacity for cooling is most needed. The water-cooled systems are reported to be more efficient in their operation but at the same time to make a requirement of "more maintenance and investment cost." (Prochiller, nd, p.8) Cold box refrigeration systems make provision of cooling for "a small direct-draw box cooler or a large walk-in."….

Delight Is in the Details
PAGES 2 WORDS 697

Other smells that give the shop character include the manure on farmers' boots, the odor of chain saw oil on loggers wearing flannel, wool, Carhart jeans, and dingy ball caps. The self-serve counter also offers up some tantalizing smells, such as hot dogs, pizza, hamburgers, and chili. All these smells combined remind me of the rodeo that comes through town. The aromas in the shop enhance the experience because they unify the entire experience.
The little store is truly a one-stop shop in that you can find almost anything you need. For example, the shelves are lined with the regular products you would expect to see in any shop including pharmaceutical items, such as pink, blue and green thermometers hanging from racks; staple groceries like Wonder bread with its red, blue and yellow packaging; toilet paper; liquor; cigarettes and Skoal; candy bars, ranging from Hershey bars to the healthy fiber….

Corporate Mergers and the Public Good
The United States of America, during the last years of the Nineteenth Century, witnessed a rash of corporate mergers. The Industrial Revolution had taken firm hold, and the nation was changing rapidly. Millions of Americans who had once been independent farmers or tradesmen now found themselves in the position of what some termed "wage slaves." At the mercy of their corporate employers, they worked long hours at low pay, and often under appalling conditions. The reasons for the merger mania of this period are many and complex, as are its effects upon the population as a whole. In breaking down the traditional vocational environment, the gigantic new conglomerates also transformed the entire social landscape. ork was no longer a family business shared by all generations. Communities no longer clung together for mutual protection and aid. Suddenly, the citizen of this new world was out on….

Anheuser One of the Many
PAGES 4 WORDS 1299


Many problems surface for companies such as Anheuser-Busch because the company believes that their 'global' presence means they can act and do what ever it is they think is best. Such an attitude does not work well in China, because of the hundreds of brewers that provide cheap beer on a regional and local basis. Many Chinese citizens would rather drink their local beer than the 'global' beer for two reasons, once of which is loyalty but the other which is price. These are two factors that the global company has to consider when entering the Chinese market.

One of the most prevalent problems experienced by Anheuser-Busch (or any brewery) in China could be the lack of a coherent, comprehensive distribution network.

Events to consider when attempting to distribute a product that quickly loses its appeal, flavor and freshness (such as beer) would normally entail scheduling refrigerated trucks for pick-up and delivery….

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3 Pages
Term Paper

Agriculture

Brewing Industry Beer

Words: 796
Length: 3 Pages
Type: Term Paper

Brewing Industry The beer brewing industry is an important contributor to many economies of the world including that of the U.S.A. In this paper we shall give an overview…

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2 Pages
Case Study

Agriculture

Brewing Forecasting Trends

Words: 616
Length: 2 Pages
Type: Case Study

Forecasting: Kentucky Swamp Brew Forecasting demand within the brewing industry is dependent upon three basic factors: "trends, cycles, and seasonal patterns" (Elfner n.d.). Trends are defined as gradual shifts in…

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2 Pages
Term Paper

Business - Advertising

New Belgium Brewing Ethical and Environmental Responsibility

Words: 680
Length: 2 Pages
Type: Term Paper

New Belgium Brewing Company New Belgium Brewing: Ethical and Environmental esponsibility What are the main facts of the case? The New Belgium Brewing Company is a small, relatively 'boutique' beer company specializing…

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1 Pages
Case Study

Business

New Belgium Brewing Nbb Has

Words: 365
Length: 1 Pages
Type: Case Study

Inteestingly howeve, eseach does demonstate the by building the image of the oganization, custome esponse to the oganization can be quite positive egadless of the industy in which…

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11 Pages
Marketing Plan

Business - Advertising

Social Media Marketing Plan for Brisbane Brewing Company

Words: 3732
Length: 11 Pages
Type: Marketing Plan

Brisbane Brewing Company - Social Media Marketing Plan Through a marketing plan based on a social media platform, Brisbane Brewing Company is targeting consumers of alcoholic beverages of the ages…

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5 Pages
Term Paper

Agriculture

Global Brewing Industry Has Taken

Words: 1275
Length: 5 Pages
Type: Term Paper

3) (Merrett, 1998, p. 238) the larger companies seem to have an endless level of access to labor and capital, creating a stable situation, as they often seek…

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3 Pages
Term Paper

Agriculture

Technical Description Brewing Made Simple

Words: 907
Length: 3 Pages
Type: Term Paper

Lauter tun (used to strain the steeped grain liquid, called wort) 3. Mash filter (used to hold the already steeped grain, which is called mash) 4. Large kettle for boiling 5.…

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1 Pages
Research Proposal

Leadership

Molson Coors Brewing Company Despite

Words: 315
Length: 1 Pages
Type: Research Proposal

In this scenario, the inefficiencies were pegged to the lack of a unified approach in the meaning that both parties saw themselves as individuals. An actual unification between the…

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6 Pages
Thesis

Agriculture

Manual Picking of the 18th

Words: 2351
Length: 6 Pages
Type: Thesis

In England, one of the premier locations for growing Hops in the 18th century was Kent. Kent has a long history with the growing and curing of hops;…

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4 Pages
Term Paper

Business

Molson From Your Perspective Were

Words: 1276
Length: 4 Pages
Type: Term Paper

From his entry to the company, Ian and his side of the family was summarily ousted and perceived as outsiders. Ian claimed that Eric "refused to work with him"…

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2 Pages
Case Study

Business - Advertising

South African Breweries There Are a Few

Words: 610
Length: 2 Pages
Type: Case Study

South African Breweries There are a few important trends in the international brewing industry. The first is consolidation (Fletcher, 2011). With slowing demand in major markets, many large brewers are…

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image
5 Pages
Term Paper

Energy

Methods of Refrigeration

Words: 1622
Length: 5 Pages
Type: Term Paper

Refrigeration in American Craft rewing Industry The purpose of this study is to examine the use and operation of various refrigeration systems used in the American Craft rewing industry. This…

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2 Pages
Creative Writing

Agriculture

Delight Is in the Details

Words: 697
Length: 2 Pages
Type: Creative Writing

Other smells that give the shop character include the manure on farmers' boots, the odor of chain saw oil on loggers wearing flannel, wool, Carhart jeans, and dingy…

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15 Pages
Term Paper

Business

Corporate Mergers and Public Good

Words: 3815
Length: 15 Pages
Type: Term Paper

Corporate Mergers and the Public Good The United States of America, during the last years of the Nineteenth Century, witnessed a rash of corporate mergers. The Industrial Revolution had taken…

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image
4 Pages
Term Paper

Business

Anheuser One of the Many

Words: 1299
Length: 4 Pages
Type: Term Paper

Many problems surface for companies such as Anheuser-Busch because the company believes that their 'global' presence means they can act and do what ever it is they think is…

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