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Alex King Case Alex Should
Words: 1241 Length: 4 Pages Document Type: Research Proposal Paper #: 32948370
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Right now, long wait times are being reported despite the fact that the crew has the capacity to load and unload twenty trucks a day when they are only dealing with fifteen. The fact that they could handle sixteen trucks a day with one fewer person illustrates at least on part of the inefficiency right away -- if the team has one more person than they need and they are still not capable of reducing wait times, than trucks' times are not being efficiently coordinated.

If, as can be assumed, there is generally more loading occurring in the early part of the day, then perhaps an extra crew person could be hired for the first four hours of the day, with only three remaining for the last four hours. This would have no effect on the overall cost of employment for the loading crew. With the capacity to load twenty-four…

Turkey Burger to in &
Words: 2088 Length: 6 Pages Document Type: Marketing Plan Paper #: 69937182
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The communication plan

Communication is the basic ordeal of operation within the company. The company will desire to embrace the new modes of social media as done in the fashion industries. The company has collaborated with radio stations and television broadcast houses that enable the company to create awareness over its perceived products. Furthermore, the company will involve online communication channels as Twitter, Facebook, and creation of blogs, which bears the company's new products.


Distribution will be done by the present sectors and corporations, which have been distributing the company's products. The modes of distributions will be carried through the trucks and trains. The other permissible methods will be through the air and water (Smith, 2012).



In order to launch and maintain the product in the market, the company will have to use an estimated $5 million within all the branches of expanse. This amount of money…


Anderson, P. (2002). CookSmart: Perfect recipes for every day. Boston: Houghton Mifflin.

Groeling, T.J. (2010). When politicians attack: Party cohesion in the media. Cambridge:

Heneberry, M., & Cavender, C. (2005). The little black book of burgers: A thoroughly modern guide to the American classic. White Plains, NY: Peter Pauper Press.

Jones, S. (2011). Brand like a rock star: Lessons from rock 'n' roll to make your business rich and famous. Austin, TX: Greenleaf Book Group.

Human Resource Management Policies Organizations & Burger
Words: 1886 Length: 6 Pages Document Type: Essay Paper #: 62017384
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human resource management policies organizations & Burger king 3.2analyse impact regulatory requirements human resource policies Burger King 4.1analyse impact Burger King structure management human resources 4.

Human esources Management at Burger King

The role of HM policies

In today's business community, the employees represent intellectual capital and create value for the employer; in this setting, they are perceived as the most valuable organizational asset (Pindroh, 1996).

In this understanding of the employees, the field of human resource management has been significantly developing to create new policies that support the economic agents in better understanding and motivating their staff members. The ultimate scope of the HM policies at any organization -- including Burger King -- is that of increasing the performances of the staff members, and ultimately enhancing the overall organizational performances. In other words, the human resource management policies are developed and implemented in an effort to align the individual…


Bacal, R., 2006, How to manage performance: 24 lessons for improving performance, McGraw-Hill Professional, ISBN 0071484396

Bargerstock, A.S., The HRM effectiveness audit: a tool for managing accountability in HRM, United Nations Public Administration Network, last accessed on November 21, 2011

Daft, R.L., Marcic, D., 2010, Understanding management, 7th edition, Cengage Learning, ISBN 1439042322

Jackson, S.E., Schuller, R.S., Werner, S., 2011, Managing human resources, Cengage Learning, ISBN 1111580227

International Given That the United
Words: 1612 Length: 5 Pages Document Type: Case Study Paper #: 23090301
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This has weakened their global position over the long-term. The reason why, is because they were focused on select demographics of the population instead of which regions can provide the largest amounts of growth. However, the major marketing initiatives in the Western hemisphere have helped the firm to show future potential. This had caused the company to be sold from one organization to next, who think that they will be able to make it successful. ("Country and Evaluation")

Evaluate urger King's strategy of using razilian experience to guide its entry into Russia.

The strategy that urger King is using in razil allowed them to take into account factors that could increase the possible risks they are facing in a location. These include: developing infrastructure, establishing a good management team, focusing on major cities, establishing local offices and supporting continuous development. These elements are important, because they are providing the company…


"Country and Evaluation," n.d.

Cooper, Chris. "Japan Offers California Loan." Bloomberg, 2009. Web. 20 Nov. 2011

Naylor, Brian. "Stimulus Puts High Speed Rail on Track." NPR, 2009. Web. 20 Nov. 2011

Large Movie Distributor and a
Words: 1381 Length: 4 Pages Document Type: Term Paper Paper #: 61495464
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Clinique and Sony invested in the Web Sitcom "Sufei's Diary" because they were trying to reach out to their target audience in non-traditional ways. Clinique has a small market share and this is a way to improve the market share by targeting an older, more upscale demographic because Sufei comes from a wealthy family. The Clinque products are actually used in the storyline (called product placement) and due to the popularity of the series, they can get into the minds of potential customers. Additionally, there are a number of other advantages, where the Sony followed this premise by having their products such as televisions and digital cameras used in the show. This is a way for a brand with a lot of competition to differentiate itself. Sony was also the producer of the video series, so they could also have name recognition at the beginning and ending of each…

Marketing Channels and Methods
Words: 2664 Length: 7 Pages Document Type: Term Paper Paper #: 16942492
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Marketing Channels and Methods -- the New Svelte Shape of McDonald's

Objectives & Mission Statement

Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin' it," (McDonald's Official ebsite, 2005), shareholders in the fast food company have not be equally enamored of its current stock performance and plummeting sales. (The Rogue Investor, 2005) Thus, the objectives of the new McDonald's marketing campaign must be to undo some of the economic and public relations damage done to the company by the negative press generated by the success of Morgan Spurlock's film 'Supersize Me.' Over the course of the year, McDonald's wishes to gain a greater percentage of the revenue of the current fast food market than its most prominent burger-oriented competitors endy's and Burger King. McDonald's also wishes to gain some of the type of positive media as generated by the sandwich chain Subway. The Subway Diet…

Works Cited

Bauman, Valerie. (11 Aug 2005) "People try to lose weight at McDonalds." AP Wire. Accessed on AOL on 22 Aug 2005 at 

Burger King. (2005) Official Website. Retrieved 11 Sept 2005 at 

Collins, Luke. (2002) "Chips are down for Burger Giants" MCD: McDonald's Corporation News and Articles. Retrieved 27 Aug 2005 at 

Daft, R.L. (1997). Management. Fort Worth, TX: Dryden Press.

Decision to Purchase Use or Consume the
Words: 2869 Length: 10 Pages Document Type: Essay Paper #: 47197822
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decision to purchase, use or consume the product of a particular brand is not simply a utilitarian decision that focuses on what goods a consumer wants, it is also a matter of the consumer's self-image. The customer asks himself, perhaps subconsciously, is he "the type of person" who eats at McDonald's, or uses Bayer aspirin? From there, the customer makes a decision to use, or not use, the product. However, the answers to these questions are less than simple. They are intricately and intrinsically connected to brand image and perception. Consumers are willing to put more money and resources into things that make them feel good about themselves. Companies want to leave their customers feeling good about their purchasing decision, with a raised self-image. However, what makes a person feel good about herself changes as values and society change. More than any other industry, this may be true about food…


Adamson, R. 3 May 2002. "Fast Food Nation." Salon Magazine. Accessed 23 February, 2011

Design Woo. (5 October 2010) McDonald's Redesign: a New Era for Fast-Food Restaurants. Design Woo. Accessed 23 February 2011

Gino F, Norton, MI, & Ariely D. (2010). The counterfeit self: The deceptive costs of faking it. Psychological Science, 21(5), 712-20

HEHER, A. 6 October 2009. Burger King plans "edgy, futuristic" remodel of restaurants. The Huffington Post. Accessed 23 February 2011

Must the Law Protect the Ignorant Against Themselves
Words: 1274 Length: 3 Pages Document Type: Case Study Paper #: 21655630
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Nadel et al. v. Burger King Corp. & Emil, Inc.

Legal Brief

What court decided the case in the assignment?

Case C960489 was filed on 05/21/1997 and heard by the Court of Appeals of Ohio, First District, Hamilton County. On 07/07/1997, a discretionary appeal (Case 1997-1386) by Burger King was filed in the Supreme Court of Ohio. he Case is Disposed.

According to the case, what must a party establish to prevail on a motion for summary judgment?

In order for a party to prevail on a motion for summary judgment in this case, it is necessary to show that no genuine issue of material fact existed. Specifically, the Ohio Rules of Civil Procedure, Rule 56 (E) states that:

"When a motion for summary judgment is made and supported as provided in this rule, an adverse party may not rest upon the mere allegations or denials of the party's pleadings,…

The court found that the appellants did not have a duty to warn of the dangers of using a BB gun, that despite the warnings labels on each BB gun package, and the policy of Swallen's not to sell BB guns to customers under the age of 18, the manufacturers and sellers had no duty to ensure that the BB guns were always used under adult supervision and in a safe manner. That to do so would make them insurers of their product and would be tantamount to judicial legislation, which is not a function of the court.

G. The principle of law the case was used (cited) for in the case:

See, e.g., Temple v. Wean United, Inc. (1977), 50 Ohio St. 2d 317, 4 O.O.3d 466, 364 N.E.2d 267; Taylor v. Yale & Towne Mfg. Co. (1987), 36 Ohio App.3d 62, 520 N.E.2d 1375; Hall v. Sun Oil Petroleum Products (Sept. 28, 1984), Lucas App. No. L-84-084, unreported, 1984 WL 14378.

Marketing Zoomerang v Websurveyor Zoomerang
Words: 1171 Length: 3 Pages Document Type: Research Paper Paper #: 91536061
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The one exception to these generalizations is Marlboro, but its dominant market share is publicized by a tobacco watch group. Marlboro itself perhaps does not want to emphasize the fact it is the most popular brand in the United States because this might draw greater regulatory attention regarding its advertising and distribution. That is the reason that is market share is being publicized by anti-tobacco activists.

Q3. Taste test

For my taste test, I selected three cola brands that would not be immediately recognizable, based upon their appearance (This eliminated the possibility of comparing 7-Up and Coca-Cola, for example). I did a blind taste test of Coca-Cola, Pepsi-Cola, and Dr. Pepper, labeled as a, B, and C. Almost every person in the taste test was able to pick out the distinctly sweet taste of Dr. Pepper. Coca-Cola and Pepsi were less obvious: while individuals were able to recognize that the…


Marlboro, Phillip Morris. (2010). U.S. Tobacco Market Share.

Retrieved August 22, 2010 at 

Moser, Jason. (2010, August, 20). Measuring up: Home Depot vs. Lowes. Motley Fool

Retrieved August 22, 2010 at

Torts and the Business Environment
Words: 580 Length: 2 Pages Document Type: Essay Paper #: 66173816
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Shedd, P. orehead, J. & Pagnattaro, . 2008). The Court however, in absence of any special relationship between Burger King and Iannelli does use the Walls case to highlight "particular circumstances which can give rise to such duty" (Reed, O. Shedd, P. orehead, J. & Pagnattaro, . 2008).

In deciding the case in favor of the plaintiffs, the court indicates that it was the duty of the Burger King establishment to recognize that the precipitant to the attack on Iannelli was the "teenagers' obnoxious, open, and notorious behavior in the restaurant" (Reed, O. Shedd, P. orehead, J. & Pagnattaro, . 2008). This behavior "could reasonably have been anticipated to escalate into acts that would expose patrons to an unreasonable risk of injury" (Reed, O. Shedd, P. orehead, J. & Pagnattaro, . 2008). The court recognizes that "particular circumstances" warrant the defendant to take affirmative action to reduce the risk of…

Morehead, J. & Pagnattaro, M. 2008). These circumstances include when the opportunity for criminal misconduct is brought about by the actions or inactions of the owner or where the overriding foreseeability of such criminal activity exists. (Reed, O. Shedd, P. Morehead, J. & Pagnattaro, M. 2008)

For the defendant the duty to protect their customers followed from the actions of the youths which 'created and unreasonable risk of injury which was foreseeable to the defendant" (Reed, O. Shedd, P. Morehead, J. & Pagnattaro, M. 2008).

What does the Court suggest that the restaurant manager should have done in this case that would have satisfied the

Zoomerang Presents Its Clients With
Words: 670 Length: 2 Pages Document Type: Essay Paper #: 12810621
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9 per cent market share. The article is not dated and it might easily be no longer relevant.

Finally, another situation is aroused when the sources available are specific and do not refer to the United States or to the global average. In the case of the Marlboro cigarettes for instance, the Tobacco Freedom website (2001) states that they are leaders within the Hispanic consumer segments, with a market share of 49.8 per cent. They do not however mention the overall figures.

Question 3

People are reticent to the unknown -- this is a given which can be observed in various circumstances, including the taste test. While unable to associate the drink with a brand, the people drank little amounts and were always circumspect. Additionally, they tried to guess the nature of the drink. Those who consume a certain soft beverage on daily basis were able to identify the respective…


Steward, G., Hamburger wars: McDonald's vs. Burger King,  last accessed on August 6, 2010

2001, The seduction of American youth, Tobacco Freedom,  last accessed on August 6, 2010

2006, Quarterly message from the CEO, Home Depot,  last accessed on August

The Vovici Website, last accessed on August 6, 2010

Corporate Research Fast Food the
Words: 709 Length: 2 Pages Document Type: Term Paper Paper #: 46399552
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These kinds of lawsuits are often upsetting to the fast food industry, because it is not the restaurants' fault that someone has chosen to eat their food to excess. However, the idea of being sued because of this or because they allegedly did not tell the consumer how much fat, etc., was in their food is a real possibility in today's society.

There are changes being made because of the legal concerns, but there are also changes being made because of the health concerns that many people are facing as well. The fast food industry has made some changes to the menu, as more fast food restaurants realize that there are some very health-conscious people that still will not eat at their establishments because the amount of sugar and fat that they would receive is just too much. As some of the changes are being implemented, however, those that are…

Works Cited

Hoovers. 2006.

Operations TQM
Words: 631 Length: 2 Pages Document Type: Term Paper Paper #: 55544730
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Although all are fast food establishments, the designed layouts at McDonald's, Taco Bell, and Burger King vary slightly but significantly. Of all the establishments, McDonald's is the most image-conscious and intent upon marketing to children. Thus many McDonald's tend to be physically larger than the aforementioned other establishments. McDonald's caters more to fast food dining at the establishment, and containing such ambient elements as playgrounds and cushioned seating areas. Food establishments that cater more to quick dining and try to require less personnel in their design to keep costs down, such as traditional roadside eateries like Roy Rogers tend to allow customers to serve themselves, although chains such as endy's have, to a rather dramatic effect, deployed the use of 'fixings' or salad bars as ways of stressing the homey nature of the enterprise. In contrast, Taco Bell tends to emphasize the inexpensive nature of its offerings and…

Works Cited

Control Charts."(2004) Retrieved on June 21, 2004 at

Retail Elements." (2003) Retrieved on June 21, 2004 at 

TQM." (2004). Retrieved on June 21, 2004 at

New Way to Be 'Lovin'
Words: 1262 Length: 4 Pages Document Type: Term Paper Paper #: 49335577
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Of course, McDonald's was quiet about its adoption of its rival's processing innovation. McDonald's might argue that in terms of its philosophy, essentially, McDonald's was putting its customers first and viewing them individual customers rather than as projected statistics plotted on a demand curve.

This philosophy is at the heart of patient-focused care, a recent strategy adopted by many hospitals in response to criticism of the healthcare system as unnecessarily faceless and bureaucratic. One example of patient-focused care is how, in the distribution of healthcare to different patients, hospitals may adopt point-of-care treatment for critically ill patients, to minimize moving these patients around. This improves patient care yet also is more cost-effective in the long run. "Patient-focused care (PFC) or patient-centered care is a model chosen by many hospital CEOs in attempts to compete. PFC is a means for decreasing the cost of providing health care while improving the quality…

Works Cited

Clouten, K., & Weber, R. (Feb 1994). "Patient-focused care... playing to win."

FindArticles. Retrieved September 1, 2006, at 

Myers, Susan M. (Jul-Aug 1998). "Patient-focused care: what managers should know." Nursing Economics. 

McGinn, D. (1 May 2001). "McDonald's Case Study: Burger Time." Jungle Magazine.

Mcdonald's Corporation
Words: 13617 Length: 30 Pages Document Type: Term Paper Paper #: 31305261
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McDonald's Corporation

This is an attempt to study the history and development of one of the great institutions of United States and a part of the images of the country that has spread in the whole world. As is well-known, the dominance of the world by United States came after the Second World War when the traditional leaders of United Kingdom and Germany lost their predominant positions due to the destructions of the war, and the impact of change in economic order due to the freedom of many countries. This was the freedom of the colonies and United States had been one of the first colonies to be free, and the former colony became the leader, along with Russia which was the pathfinder of the failed social and economic structure of communism. It was a contest between the two to prove the relative superiority of the two systems, and the…


McDonald's Marketing Strategies. [Internet]

Available from [Accessed 24 April 2004]

McDonald's keep thinking up good deals for their customers nowadays due to the drop in sales and reduction of margins that the company is facing, and one of that is to provide extra benefits to their customers, and this is often achieved by increasing the quantity served by just adding item quantities at a very low price.

Fascinating Mcfacts about McDonald's International. The Times November 11, 1996

Qsr the Quick Service Industry
Words: 12142 Length: 44 Pages Document Type: Dissertation Paper #: 44843945
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9% to 734 units (Khun, 2009)

Additionally, James Moss, of Curzon Investment Property, has commented (Khun, 2009) that Dominos and Subway have been successful in the UK market as a result of their franchise models that are almost recession proof. In addition many investors (who want to own a franchise) have found these two chains to be exceptional investments. Additionally, many "Britons are also shunning posh business lunches and choosing instead to head to Eat or Pret for a sandwich (Khun, 2009,9)." The report also explains that "Independent operators (with fewer than five outlets) have increased their market share by 2.2% across the UK's top 10 cities to further fuel the feeling that many high streets are turning England into 'fried chicken Britain'(Khun, 2009,9)." The following chart illustrates the most popular cities for Fast Food in the UK.

Number of Fast Food Restaurants by City

London (central) (847 outlets)


Works Cited

"About the Company." Available at:  [Accessed 11 August 2011].

Business: Junior fat; obesity and advertising. 2005. The Economist, 377(8457), 68-58-61. R

Jones, P.; Hillier, D., Shears, P.,Clarke-Hill, C. 2002 . Customer perceptions of services brands: A case study of the three major fast food retailers in the UKManagement Research Review25. 6/7: 41-49

Kuhn, K 2009. UK's fast food sector is up 8%. Caterer & Hotelkeeper199. 4605 (Nov 27-Dec 3, 2009): 9

Technology Has Evolved a Great
Words: 13130 Length: 43 Pages Document Type: Dissertation Paper #: 42093143
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Again, Mc Donald's has managed to deal with competitive threats posed by both these market players due to the fact that the prices that Burger King, Starbucks and Costa Coffee charge are much higher than that charged by Mc Donald's. The primary reason behind higher prices of Costa Coffee and Starbucks is the fact that their target market is much stronger and niche as compared to that of Mc Donald's. The recent economic crunch however, has benefitted Mc Donald's as many people who prefer sophisticated ambience, due to their lower purchasing power and increased inflationary pressures now prefer Mc Donald's over the likes of Starbucks and Costa Coffee. As a result, Mc Donald's is the strongest market player in the Global region today.

Mc Donald's target market includes all the people who travel for leisure and/or business purposes and prefer to have a luxurious accommodation. The cafe provides best possible…


Afuah, A. 2009, Strategic innovation: new game strategies for competitive advantage. UK,

Taylor & Francis.

Akhter, S 2003, Strategic planning, hyper competition, and knowledge management. Business Horizons.

Black, J. (2004). Integrated Marketing Communications. College and University, 80(1), 53+. Retrieved September 2, 2011, from Questia database:

Coca-Cola Company Struggles With Ethical Crises
Words: 2013 Length: 5 Pages Document Type: Term Paper Paper #: 62218093
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Coca-Cola Company. Specifically it will discuss and analyze the case study, including relevant facts and recommendations regarding the study. Coca-Cola is one of the most well-known and famous brands in the world, and it has been in existence since the late 1800s. This case study indicated that it faced several ethical issues in the last decade that eroded its credibility and created strife inside and outside the company.


The facts of Coca-Cola are legendary. One writer notes, "Both the Coca-Cola brand and company took an early lead in the soft-drink industry, for the brand achieved national distribution early on and the company has consistently dominated the industry" (Wolburg, 2003). Coca-Cola is one of the world's leading soft drink manufacturers, and they sell their product in at least 200 countries worldwide. They were the leading soft drink company for decades, and their main rival is PepsiCo, who they have been…


Author Unknown. The Coca -- Cola Company Struggles with Ethical Crises.

Dubinsky, A.J., Nataraajan, R., & Huang, W. (2004). The influence of moral philosophy on retail salespeople's ethical perceptions. Journal of Consumer Affairs, 38(2), 297+.

Meyer, K.E. (2004). Perspectives on multinational enterprises in emerging economies. Journal of International Business Studies, 35(4), 259+.

Wolburg, J.M. (2003). Double-cola and antitrust issues: Staying alive in the soft drink wars. Journal of Consumer Affairs, 37(2), 340+.

Financial Analysis Mcdonald's Like Many
Words: 2973 Length: 7 Pages Document Type: Essay Paper #: 87490352
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Conduct a benchmarking analysis

As explained by Prasnikar, Debeljak and Ahcan (2005) benchmarking depends on comparing between two activities of an organization and another. In our case, we shall compare McDonald's activities and those of its competitors, Burger King and Wendy's.

• Best practices

McDonald's as a main player in the fast food industry is concerned with best practices with the industry. To this end, the corporation has adopted some best practices that include sustainability, nutrition and well-being, employee experience ad environmental responsibility. Accordingly, McDonald's protects the environment by going green and using methods that protect and conserve the environment. McDonald's also encourages its suppliers to uphold effective environmental. The company treats it employees well and offers them good working conditions as a way retaining them. Employees are offered training and promoted accordingly. McDonald's also adheres to ethical conduct its operations and food items are produced ethical. Similarly, the company…

Discount Retailers Wal-Mart Is the
Words: 537 Length: 2 Pages Document Type: Term Paper Paper #: 37257558
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Fast Food

It does not seem as if Burger King has a specific objective in differentiating itself from its competition. For a long time, the King's mantra was to "have it your way," but even that focus has more or less slipped by the wayside. Now it does little in the way of setting itself apart from its competition, what little it does do seems to be a mimic of what the other fast food restaurants are doing. Burger King does have the whopper, which is a relatively tasty hamburger well worth the money spent to purchase it, but little else is offered there to entice the fast food consumer.

Hardees on the other hand has set itself up as the "man's" fast food restaurant, appealing to the male gender with big $6 dollar sandwiches that seem to say only real men can handle this much of a sandwich. One…

Product Marketing Plan
Words: 2126 Length: 7 Pages Document Type: Marketing Plan Paper #: 80684433
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Marketing Mix - Product

The product is a restaurant chain; Chili's Bar and Grill. The food served at Chilli's ranges from hamburgers, fries, and a drink to salads, steak and potatoes. As the title of the restaurant suggests; it is a casual dining facility that does not take itself to seriously. According to the company's website: Chili's opened as a "fun Dallas burger joint with a loyalty to happy hour and blue jeans" (Chilli's, 2012). The company was founded in 1975 and has grown from that initial restaurant in Dallas to serving customers in over 23 different nations around the world. The company's mantra is to "cook up the best in casual fare, offering the same genuine service we did way back when" (Chilli's, 2012). Currently, the company's is looking to expand even further while still maintaining the high quality food and service that they constantly strive for.

Scope of…


Economic Indicators; (2011) Prices: Changes in consumer prices -- All urban consumers, Vol. 116, Issue 9, p. 24

Morrison, M.; (2011) The value-meal index, or why $1 hamburgers are still hot, Advertising Age, Vol. 82, Issue 26, pp. 13

Vermeer, W.M.; Alting, E.; Steenhuis, I.H.M.; Seidell, J.C.; (2010) Value for money or making the health y choice: The impact of proportional pricing on consumer's portion size choices, European Journal of Public Health, Vol. 20, Issue 1, pp. 65-69

Words: 2309 Length: 8 Pages Document Type: Case Study Paper #: 57498605
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These core competencies are the focus of the recommendations given to McDonald's for the resolution of the described problems. By striving to improve their core competencies, McDonald's will be able to improve the customer service they offer to customers considerably as well as to satisfy their customers better Hammer & Stanton, 1999()

Improving production consistency

The big secret behind the success of McDonald's is that the company has long strived to embrace innovation and striving to achieve consistency in the operations of its outlets. Since the "Made for you" production process has been tested and assured to be a workable process for McDonald's this should be implemented on a storewide basis despite the huge upfront expenses to be incurred by the company. These upfront expenses will be compensated by the huge returns and improvements in quality of customer service that come from the company's use of this new production system…


Hall, G., Rosenthal, J., & Wade, J. (1993). How to make reengineering really work. Harvard Business Review, November-December, 119-131.

Hammer, M., & Stanton, S. (1999). How process enterprises really work. Harvard Business Review, November-December, 108-120.

Prahalad, C.K., & Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, 79-91.

Stalk, G., Evans, P., & Shulman, L.E. (1992). Competing on capabilities: The new rules of corporate strategy. Harvard Business Review, March-April, 57-69.

Pricing Employee Empowerment Is a
Words: 580 Length: 2 Pages Document Type: Research Paper Paper #: 39657681
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The penetration pricing strategy is intended to be temporary, such that once the desired market effect has occurred -- the penetration has been made -- the price is then put to a more "normal" price.

An example of this in recent news is the introduction by Burger King of BK Smooth Roast Coffee. This new blend of coffee was developed to make Burger King more competitive in the fast food breakfast business, where it trails the market leaders badly. The new blend was offered with an introductory price of 25 cents (QSR, 2013). The objective of this pricing strategy was twofold. The first objective was penetration -- to get people to try the coffee in the hopes of winning over some converts. Ideally, the customer would come in daily during the promotion because this is the cheapest coffee around, and develop a habit.

The other objective is to bring…

Works Cited:

Clow, J. (2012). What small businesses can learn from Google. USA Today. Retrieved March 9, 2013 from 

QSR Web. (2013). Burger King celebrates new coffee with 25-cent promotion. QSR Web. Retrieve March 9, 2013 from

Hungry Jack's
Words: 782 Length: 3 Pages Document Type: Marketing Plan Paper #: 65878520
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Hungry Jack's: Analysis And ecommendations

As an Australian company, Hungry Jack's is likely to be affected by the strong Australian economy, which came through the global recession relatively unscathed and which continues to experience low unemployment and rising wages (CIA, 2012). A busy populous means one seeking convenient food that is easy to get, and so this should be good for business. As part of the larger Burger King Corporation, Hungry Jack's is also affected by the global tightening of capital, however, so there is some balance in the macroeconomic environment (Burger King, 2012).

Hungry Jack's is the Australian franchise of the International Burger King Corporation, first opening n 1971 (Hungry Jack's, 2012). The company's stated mission is, "to ensure that our guests return, by delivering great food through the highest standards of Quality, Service, and Cleanliness every hour of the day, every day of the year" (Hungry Jack's, 2012).…


ACCC. (2012). Advertising & selling. Accessed 4 March 2012. 

CIA. (2012). Australia. World Fact Book. Accessed 4 March 2012. 

Google Maps. (2012). Search=Hungry Jack's. Accessed 4 March 2012. ttp://

IBISWorld. (2012). Fast Food in Australia. Accessed 4 March 2012.

Mcdonald's Market Structure Mcdonald's 2010 Is One
Words: 639 Length: 2 Pages Document Type: Essay Paper #: 93276133
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McDonald's Market Structure

McDonald's (2010) is one of the most recognizable brands around the world. It is the world's largest food chain and has more than 32,000 locations in more than 110 countries. Operating it's own brand, McDonald's franchises its brand to local business people; approximately 70% of McDonald's restaurants are franchised. As of 2009, 80% of McDonald's restaurants were franchised business with the remaining 20% being were company-operated. McDonald's serves more than 47 million customers on a daily basis and employs upwards of 1.5 million people. The chain has adapted to cultural regions and offers items such as the Teriyaki Mac in Japan, substitutes lamb for beef in India, and offers variants of the Filet-O-Fish in China ("Fast Food Market Share," 2011).

McDonald's functions as an oligopoly in the burger themed fast food franchise industry. An oligopoly occurs when few firms dominate the market. For example, in the Spanish…


Humphries, J. (2011). Fast Food Market Share. Retrieved from Next Generation Food: 

McDonalds (MCD). (n.d.) Retrieved from Wikinvest:

Quiznos Subs Marketing Plan
Words: 2834 Length: 10 Pages Document Type: Term Paper Paper #: 76053833
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Quiznos Subs Marketing Plan

Quiznos is a fast food restaurants specializing in sandwiches. Quiznos operates in a highly competitive market and needs to market effectively to increase sales and market share. The following analysis will describe a marketing strategy for Quiznos. This will begin by looking at the current situation and trends. This will be followed by looking at the key issues for Quiznos, including strengths, weaknesses, threats, and opportunities. Based on this analysis, a marketing strategy with the objective of increasing the dinner market is recommended. The final sections will describe how this will be achieved by describing the marketing strategy, actions to be taken, and control.

Current Situation and Trends

Market Situation

The U.S. fast food market is around $150 billion annually (Euromonitor, 2005).

The U.S. fast food market is expected to increase by about 1.7% from 2004 to 2008, to reach $153 billion in 2008 (Euromonitor,…


Euromonitor (2005). Fast food in USA. Retrieved June 3, 2005, from Euromonitor International. Web site: (mmp)

McPherson, J.R., Mitchell, A.V., and Mitten, M.R. (2003). Fast-food fight. Retrieved June 3, 2005, from The McKinsey Quarterly. Web site: ; L2=11

Decline of the American Diet
Words: 5127 Length: 15 Pages Document Type: Term Paper Paper #: 39593950
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The meat comes from a local independent packing company that doesn't buy beef that has been injected with growth hormones; the buns are from a bakery in Pueblo, Colorado; and two hundred pounds of potatoes are "peeled every morning in the kitchen and then sliced with an old crank-operated contraption." The cooks make $10 an hour, and all other employees earn $8.00 an hour. hen asked why the Conway family provides health insurance for all full time employees, Rich Conway said, "e want to have healthy employees."

The author also calls for changes in the way the U.S. Congress oversees advertising, asserting on page 262 that Congress "should immediately ban all advertisements aimed at children that promote foods high in fat and sugar." The justification for that ban would be that 30 years ago, congress banned cigarette ads from TV and radio, because of course cigarettes were seen as a…

Works Cited

Robbins, John. (2001). The Food Revolution: How Your Diet Can Help Save Your Life and Our

World. Boston: Conari Press.

Schlosser, Eric. (2001). Fast Food Nation: The Dark Side of the All-American Meal. New York:

Houghton Mifflin Company.

Hms Host Customer Service Human
Words: 1415 Length: 5 Pages Document Type: Essay Paper #: 68315426
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The reinforcement power of this feedback loop strengthens the customer service culture to the point where it has become for HMS Host a source of competitive advantage.

Another way in which HMSHost develops its customer service expertise is through its partnerships. The company utilizes these partnerships to institute a two-way transfer of a wide range of competencies, including technology, logistics and training (QSR Magazine, 2002). These partnerships allow partners like Starbucks and Burger King to contribute their own strong customer service values to HMS managers, who can in turn transfer this knowledge throughout the organization. This infusion of creativity allows for a wider range of ideas and best practices to be introduced into the organization, thereby enhancing organizational learning. The same occurred when HMSHost was taken over by Autogrill -- the parent company was able to influence customer service standards and bring in new ideas with regards to enhancing the…

Works Cited:

HMS Host website. Various pages. (2010). Retrieved March 13, 2010 from 

No author. (2010). Host/Hostess. Simply Hired. Retrieved March 13, 2010 from 

QSR Magazine. (2002). HMSHost and Burger King improve efficiency with a two-phase kitchen upgrade. QSR Magazine. Retrieved March 13, 2010 from 

Turner, C. (2009). How Etihad's marketing set new global airline standards. Retrieved March 13, 2010 from

Impact of NAFTA on Corporate Headquarter Location
Words: 1139 Length: 3 Pages Document Type: Essay Paper #: 35328454
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Move From Canada

The author of this report has been asked to consider a question about whether a pharmaceutical company should move from its current location outside Toronto to the United States in light of a few factors. These factors include their land outside of Toronto being very valuable, the fact that the taxes and costs of doing business being higher in Canada, the lowered trade barriers that came from the North American Free Trade Agreement (NAFTA) and a few other reasons. While it may seem like an easy decision to make, the company should be diligent about whether they make the move or not because there are both financial and non-financial considerations that should be taken seriously.


As noted in the parameters of the assignment, there are several reasons why a move from Canada to the United States, with the destination state being Colorado, would be a good…


Ferdman, R. (2014). We finally have an idea of how much money Burger King will save by moving to Canada. Washington Post. Retrieved 24 February 2016, from 

Friedman, M. (1970). The Social Responsibility of Business is to Increase its Profits, by Milton Friedman. Retrieved 24 February 2016, from 

Mullin, E. (2016). Turing Pharma Says Daraprim Availability Will Be Unaffected By Shkreli Arrest. Retrieved 24 February 2016, from

Marketing Manager Interviewing a Job Firms Simultaneously
Words: 751 Length: 2 Pages Document Type: Essay Paper #: 89531603
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marketing manager interviewing a job firms simultaneously. You expect asked questions interview dealing good marketing opportunities firm pursue. You prepared interview a chance offered job, decided study company interviewing.

Marketing suggestions: Low-hanging fruit, home runs, or singles

Low-hanging fruit

One current trend in the food industry is that of highly decadent, 'over the top' burgers. Burgers have become prominent at both the high end and the low end of the food industry, penetrating such segments as Chef Daniel Bouloud's famous restaurant in the form of a truffle oil-infused burger, and the Shake Shack in New York City, where tourists wait for hours for a premium 'fast slow food' burger in Central Park (Dickler 2007). Burger King and Wendy's have featured numerous triple-patty, bacon-stacked creations.

To pick off such 'low hanging fruit,' the pizza company Papa John could offer its own 'hamburger special,' featuring bacon, chopped up tomatoes, and hamburger meat…


Dickler, Jessica. (2007). The most expensive junk food. CNN. Retrieved April 1, 2011 at 

Gluten-free baking mixes. (2011). Betty Crocker. Retrieved April 1, 2011 at 

Lin, Doris. (2008, May). Veggie burgers at McDonald's? Retrieved April 1, 2011 at

Marketing Report for Ms Janet Bradley Keeping
Words: 4971 Length: 11 Pages Document Type: Essay Paper #: 63623939
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Marketing eport for Ms. Janet Bradley

Keeping in view the increasing obesity rates in Australia and finding the spicy and high-calorie fast foods as the major reason for it, Ms. Janet Bradley has planned to establish a low-calorie fast food restaurant chain that will serve as an alternative to McDonald's, ed ooster, KFC, and other fast food chains. This paper presents a comprehensive analysis of the micro and macro environment for the new fast food chain in order to recommend strategies which can help it in becoming successful in the industry. The major micro environmental forces which will impact its business are consumer behaviour, suppliers and intermediaries, publics, and competitors. The buyer behaviour has been analysed using cultural, social, personal, and psychological dimensions -- all having a significant impact on the purchase decisions and preferences of the consumers towards fast food products. The restaurant chain will also take a big…


Birn, R. 2004. Effective Use of Market Research: How to Drive and Focus Better Business Decisions, 4th Edition. London: Kogan Page

Blythe, J., & Megicks, P. 2010. Marketing Planning: Strategy, Environment and Context, 3rd Edition. U.K: Prentice Hall

Ellwood, I. 2002. The essential brand book: over 100 techniques to increase brand value. 2nd Edition. London: Kogan Page

Hill, C.W., & Jones, G.R. 2012. Strategic Management Theory, 10th Edition. Mason, OH: South-Western, Cengage Learning

Mcdonald's What Type of Process
Words: 711 Length: 2 Pages Document Type: Term Paper Paper #: 25452103
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In a pull system, immediate customer demand pulls or drives production goals. The greater the customization demanded by customers; the more fragile the product may be, and the more quickly demand is likely to fluctuate and elude forecasting data of the past, the more a pull system, despite its potential for being slower, is attractive. Even a diner must use a pull system when making eggs, for example, because it cannot 'hold' eggs for very long. A customized dress maker cannot predict what type of garment his or her customers will desire, and customization is part of the service the high-end are paying for, when they ask for a garment. A push system is best when demand is predictable, and when the products take a long time to produce. A Christmas tree farmer must use the data of the past, as trees cannot be grown within a few months, and…

Works Cited

McGinn, Dan. (1 May 2001). "McDonald's Case Study: Burger Time."

The Jungle Magazine.

Retrieved 16 Jul 2007 at

Bye Lenin the Film Good-Bye
Words: 1957 Length: 6 Pages Document Type: Essay Paper #: 30807551
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It is a farce, founded on dishonesty: like the old regime itself. And Alex has become the neurotic, control-freak prime minister, acting on behalf of an ageing, debilitated monarch" notes Peter Bradshaw, the film reviewer of the Guardian. A real-life parallel might be that of a child in a nursing home who carefully controls his or her parent's visitors, diet, and lifestyle. Politically, Bradshaw's implication is that the love parents and children feel can mirror a kind of tyranny. The love of an old parent can distort the feelings that the young have a changing world as they become dependant upon propping up the lies of parents. This suggest that love the young for elderly people can inhibit and even unconsciously prevent the ability of the world to change, as they live for a dying, rather than a new ideal.

The film at its best shows how love, perhaps too…

Works Cited

Bradshaw, Peter. "Good-bye Lenin." The Guardian. 25 Jul 2003. 1 May 2008.,1005279,00.html 

Good-bye Lenin." Directed by Wolfgang Becker. 2003.

Quality Management Compare and Contrast
Words: 1069 Length: 3 Pages Document Type: Essay Paper #: 4995469
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"In India, there are no Big Macs because the Hindu people don't eat beef. However, they have the Maharaja Mac, which a Big Mac is made of lamb or chicken meat. There is also a vegetarian burger, the McAloo Tikki" (Adams 2007). However, despite the fact that McDonald's must face what may seem like insurmountable challenges, like selling its 'burgers' in a nation like India where a high percentage of the population is vegetarian or does not eat beef for religious reasons, it still holds to the same quality standards of standardized operating and assembly procedures. This enables the McDonald's style to be exported across borders, even when accommodations must be made.

Meyer similarly keeps a tight reign upon quality control at his organization. But it is quality that his obsession, not that "French fries had to be exactly 0.28 inches thick" (Schlosser 2005). While, "the McDonald's operations manual today…


Adams, Beatrice. (2007). McDonald's strange menu items across the world. Trifter.

Retrieved October 15, 2011 at 

Collins, Glenn. (2009). The accidental empire of fast food. The New York Times.

Retrieved October 15, 2011 at /2009/12/16/dining/16Shake.html?pagewanted=all

Country Company Social Responsibility Mcdonald's in
Words: 2118 Length: 7 Pages Document Type: Thesis Paper #: 72198519
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Pizza Hut has also managed to open franchise stores across Iraq and they could also pose serious competition. But there also exists the chance that the Iraqi consumer will not make a major difference between the American fast food stores, but will compare them to the local food providers in the street. This would also bring about serious competition.

4. McDonald's Social esponsibility

McDonald's corporate website presents the user with a wide variety of reports on their implemented social responsibility practices. These include the employment practices, relationships with the suppliers, animal and environment welfare, corporate giving or educational programs and scholarships as well as the promotion of a healthy life style or the continual support offered to the development of the communities where McDonald's operates. The primary aim of these programs is to help the company better adapt and function in accordance to the changes affecting the micro and macro…


Docena, H., October 24, 2003, Dying for a McDonald's in Iraq, Asia Times

Druckman, E., January 22, 2007, George Bush's New Iraq Plan Includes McDonald's of Baghdad, Associated Content

Goering, L., July 5, 2003, Kurds Offer Troops a Holiday Haven for Rigors of Iraq, Chicago Tribune

McCarthy, T., August 16, 2006, Golden Arches With a Twist: Iraqi Burger Joint, ABC News

Jack in the Box I
Words: 2956 Length: 11 Pages Document Type: Term Paper Paper #: 11906653
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Health experts declared that if Jack in the ox Inc. restaurants had obeyed Washington State's set of laws, the outbreak of an epidemic would have been prevented. Jack in the ox, on January 22, 1993, guaranteed "to do everything that is morally right for those individuals who had experienced illness after eating at Jack in the ox restaurants as well as their families." Due to the negative publicity the company was facing, Robert Nugent substituted his public relations firm. Moreover, they instantaneously stopped their hamburger production, "recalled meat from distributors, increased cooking times and temperatures, and pledged to pay all medical costs related to the disaster." Jack in the ox used the services of Dr. David Theno, in order to come up with a brand new food-handling method.

In 1994, they instituted the fast-food industry's first comprehensive food-safety program, the Hazard Analysis & Critical Control Points system. Today, they…


ADVFN PLC. (1999-2007) Stock Charts for Jack in the Box (JBX). Retrieved Jan 31, 2008 from ADVFN Web site:

Sellnow, T.L.&Ulmer, R.R (1995). Ambiguous argument as advocacy in organizational crisis communication. Argumentation & Advocacy. Retrieved Jan 31, 2008, from Department of Defense USA Web site: 

Crisis Communication Strategies. (2008) Analysis Case Study: Jack in the Box E. coli crisis. Retrieved Jan 31, 2008 from Department of Defense USA Web site:

Perfect Contract
Words: 630 Length: 2 Pages Document Type: Term Paper Paper #: 6966527
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Perfect Contract

Contracting: A new type of contract

Many standard contracting agreements between the military and other entities have been subject to increased scrutiny and criticism, because of concerns about government over-spending and a lack of fiscal oversight. "Noncompetitive contracting, cost-reimbursement contracts, and time-and-materials and labor-hour (T&M/LH) contracts pose special risks of overspending. Non-competitive contracts present a risk because there is not a direct market mechanism for setting the contract price. Cost-reimbursement contracts and T&M/LH contracts pose a risk because they provide no direct incentive to the contractor for cost control" (Orszag 2009:2). With noncompetitive contracts, when the contract is guaranteed, there is little pressure to consistently offer a product or service at a competitive market price. With cost-reimbursement, all input materials costs are compensated, regardless of the ultimate budget of the project, in contrast to fixed costs projects, where the contractor is paid a fixed amount beforehand, regardless of…


Orszag, Peter. (2009). Memorandum for the heads of departments and other agencies.

The White House. Retrieved:

Are Tax Avoidance Strategies Effective
Words: 931 Length: 2 Pages Document Type: Literature Review Chapter Paper #: 25845153
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Tax Avoidance & Firm Growth

What follows in the next few pages is a review of whether there is a correlation between tax avoidance with corporations and firm growth. Indeed, looking at the literature reveals that the evidence is mixed but that the overall answer is a condition "yes," that there can indeed be a link between tax avoidance and firm growth. To explain the conditional nature of the answer garnered, one can look to the work of Desai, Foley and Hines (2006) when they assert that "firms with sizable foreign operations benefit the most from using tax havens, an effect that can be evaluated by using foreign economic growth rates as instruments for firm-level growth of foreign investment outside of tax havens" (Desai, Foley & Hines, 2006). They further state that "one percent greater sales and investment growth in nearby non-haven countries is associated with a 1.5 to 2%…


Chang, S. (2012). The Great Debt Controversy in the U.S. And Beyond. SERI

Quarterly, 5(2), 50-62.

Desai, M.A., & Dharmapala, D. (2006). Corporate tax avoidance and high-powered incentives. Journal Of Financial Economics, 79(1), 145-179.


Canada & USA Tax Treaty
Words: 1597 Length: 6 Pages Document Type: Research Paper Paper #: 182530
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Tax Planning -- Employer (II of II)

Tax Planning - Employer

The marketplace that businesses operate in has become more and more globalized and international in nature, not to mention extremely competitive. This particular report will focus on the employer and their tax implications when it comes to operating and/or headquartering in one or more countries around the world. The prior report focused on the employee. While the implications for the employee are complicated and diverse enough, they become even more complicated when speaking of the employer, and for a number of reasons.


Just as there were a number of considerations relevant to the employee and their tax treatment, there are a number of tax considerations that USCo will need to consider for themselves and they are as follows:

The actual headquarters location (nation, state/province and county/city)

The actual locations outside of that home country (or state and city)…


Bachmann, H. (2009, August 20). Can Swiss Banks Thrive After the UBS-U.S. Deal?

Retrieved December 3, 2014, from,8599,1917648,00.html 

Canada. (2014, December 3). Income Tax Act (R.S.C., 1985, c. 1 (5th Supp.)).

Retrieved December 3, 2014, from

Controversial Ads and Their Roots
Words: 2341 Length: 7 Pages Document Type: Essay Paper #: 28766276
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Advertising Controversy and Assessment Overview

Stage 1 Controversial Advertising

Dolce Gabbana

The advertisement in this controversial case aimed to actually cause some sort of stir by having models pose in proactive poses. These marketing techniques are directed at young women aged 16- 35 and fashion conscious men who are seeking to say in step with the current fashions of the day. The advertisement in this case was very effective for several reasons. The first reason for its effectiveness is because the picture is very risque and promotes a challenge to sexual and violent taboos. This cutting edge style certainly appeals to a demographic that looks to set itself apart by pushing the social envelope using sex and violence as a tool to stir emotions. The scale of the controversy also depicts the success of the ad campaign and created a definite buzz amongst the fashion industry. This ad could be…


Alden, D. L., Steenkamp, J. B. E., & Batra, R. (1999). Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture. The Journal of Marketing, 75-87.

Campbell, C., Pitt, L. F., Parent, M., & Berthon, P. R. (2011). Understanding consumer conversations around ads in a Web 2.0 world. Journal of Advertising,40(1), 87-102.

Clarke, I., & Honeycutt, E. D. (2000). Color usage in international business-to-business print advertising. Industrial Marketing Management, 29(3), 255-261.

Ehrenberg, A., Barnard, N., Kennedy, R., & Bloom, H. (2002). Brand advertising as creative publicity. Journal of Advertising Research, 42(4), 7-18.

What Ads Say Without Using Words
Words: 1894 Length: 10 Pages Document Type: Essay Paper #: 47346993
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childhood obesity advertising. First, there is the issue of why a young child is overweight. Of course, it can be bad habits and examples portrayed by the parents or guardians or it can be a health issue such as a gland or metabolism problem. Either way, the potential health problems for that child immediately and down the road are hard to miss. The other issue would be the bullying/social side of things. One can take one look at this girl and know that she will be bullied and made fun of for her weight. This picture of her and the implications thereof clearly focus on the former of the two points of analysis listed above rather than the latter. Some might say that the focus on the bullies and their negative actions. However, the root reason for the child being overweight is the cause of everything else and that needs…


Corcoran, D. (2013). New controversial ads combat teen pregnancy. WPTV. Retrieved 24 April

2016, from -


Creative Bloq. (2013). 10 controversial ad campaigns of 2013. Creative Bloq. Retrieved 24

Animated Characters in Advertisements the
Words: 5194 Length: 20 Pages Document Type: Dissertation Paper #: 51972258
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On the one side are those who argue against advertisements aimed at children due to a belief that children are uniquely susceptible, and on the other side are those who sell advertisements and advertising, such as ad agencies and business school textbook authors, out of a belief that advertising is able to effect product preference in any meaningful way. In short, both of these groups are incorrect, because advertising, and animated characters in particular, actually have fairly little influence on product preference and purchasing decisions. They can generate recognition and positive emotional connections between the audience and the product, but these connections do not necessarily translate into actual purchases. However, in order to demonstrate why this is the case, one must examine some relevant scientific research on the subject and attempt to inject some reasonable skepticism into the hyperbolic claims of parents' groups and advertising cheerleaders.

Aside from market research…


Altstie, T, and J. Grow, Advertising strategy: creative tactics from the outside/in, SAGE,

Thousand Oaks, 2006.

Callcott, MF, and W. Lee, "A content analysis of animation and animated spokes-characters,"

Journal of Advertising, vol. 23, no. 4, 1994, pp. 1-12.

Total Quality Management The Pareto
Words: 735 Length: 2 Pages Document Type: Research Paper Paper #: 16374326
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The shock of the current spate of recalls derives from the fact that Toyota's management team was once widely considered the pioneering force behind TQM: "The Japanese combined their greater cost-effectiveness with a sustained drive for the largest possible market penetration, founded on high levels of investment, innovation, and downright ingenuity. The conventional Western approach to long-term strategic planning, with its three to five-year cycles, mostly failed to match this Eastern thrust" (Heller 2005). Toyota was famous for its Kaizen philosophy of eliminating waste and tolerating no defects, an ideal accomplished by continually auditing its products and processes.

Although it is not clear what caused Toyota's problems, some analysts have attributed the company's faltering to its passion for waste elimination. This resulted in Toyota's product line encompassing relatively few designs, and a focus on building relationships with relatively few suppliers to keep inventories low. Although interchangeability and intercompatibility of components…


Heller, Robert. (2005). Japanese managers. Thinking Managers. Retrieved March 20, 2010 at 

Reh, F. John. (2010). Pareto Principle: The 80-20 Rule. Retrieved March 10, 2010


Setting priorities for action. (2010). Pareto toolkit. Retrieved March 20, 2010 at

Mcdonald's Making Strategic Choices Strategic Choice Centre
Words: 725 Length: 2 Pages Document Type: Essay Paper #: 48672145
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Making Strategic Choices Strategic choice centre strategy formulation helps align company competitive edge. If choices made, a thinking strategy. However, forget limits range strategic choices lack resources, capabilities, internal external organizational issues.

McDonald: Strategy

What recent strategic choices have been made by the top folks at your organization that help the company to be more competitive?

In the wake of the negative publicity generated by Morgan Spurlock's documentary Supersize Me, many prophesized the decline of McDonald's. Coupled with the American obesity crisis and calls to regulate fast food, it seemed unlikely that the company could retain its image as a wholesome, All-American company. However, McDonald's fortunes quickly rebounded after a slump in 2003. The company halted its rapid expansion and "instead focused on improving the food, service, atmosphere and marketing at its existing outlets: (Adamy 2009). The company's bottom line improved, partially in thanks to the recent recession. Americans…


Adamy, Jane. (2009). McDonald's seeks ways to keep sizzling. The Wall Street Journal.


10 Marketing Questions Promotion
Words: 1653 Length: 4 Pages Document Type: Essay Paper #: 96850764
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Individuals now have increasing control over how and when they receive information. Promoters now have to take a new approach to reaching potential consumers. The push method of promotion, broadcasting messages in bulk, is no longer as effective as it once was. Now promoters have to be more creative and implement more of a pull strategy to entice consumers. They have to create a desire for the consumer to want to hear the information.

Starbucks -- this brand is likely best target to populations at a national level. Not every country has a culture that values coffee in the same way.

Netflix -- Netflix is also best targeted at a national or regional level. Different populations and groups will have different media preferences.

Local milk -- the local milk brand should target the regional or local level since it is regionally produced.

d. North Face -- this brand could potentially…


Ad Respect. (N.d.). Ad Library. Retrieved from Ad Respect: 

BuildDirect. (N.d.). Life at Home. Retrieved from BuildDirect: 

Free Checking Information. (N.d.). Ally Bank. Retrieved from Free Checking Information: 

Johnson, L. (2015, July 22). Uber Takes Over New York Times Homepage With Large Ad Calling Out the Mayor. Retrieved from AdWeek:

Mcdonald's Financial Analysis the Beta
Words: 1813 Length: 7 Pages Document Type: Term Paper Paper #: 46724786
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5% 2010 over 2009, indicating a major growth bounce back. What these figures indicate is that McDonalds may be priced at the high end of its range. The company is trading just off of its 52-week high and indeed is just off of its 10-year high.

The market's growth assumptions are reasonable. China has not faced a strong economic downturn and is therefore going to continue to be a robust market for the company. Same store sales in April were up 4.9%, indicating that McDonalds' demand is coming out of the economic downturn. The company has been able to penetrate the Indian market, where it cannot market either beef or pork. Overcoming a challenge like that demonstrates that this company can continue to expand until it saturates the entire planet if it so desires.

The major international threat, Yum Brands, is expanding rapidly to build out market share but is…

Pizza Hut in Egypt and
Words: 3946 Length: 13 Pages Document Type: Term Paper Paper #: 17777304
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This is largely due to the fact that, despite the constant sense of rejection of western influence among the older generation, the young generation of Muslim teenagers is more and more interested in the American lifestyle and every product that suggests a part of American culture. Dahlia Zayed, Regional Marketing Manager for TNS Middle East & Africa supports this point in her article "Fast food still sells in Egypt" arguing that the mirage of the American culture has made the society change. At the same time however, it is pointed out that the main part was played by the campaigns that tried to promote precisely the idea that companies have oriented their products according to the special needs of the Muslim religion which rejects pork meat or different other spices that otherwise make the basis of Pizza Hut products. This adaptability is important in a world of competition because it…


Barry Mike John W. Slocum Jr. "Slice of Reality: Changing Culture at Pizza Hut and Yum! Brands, Inc." Organizational Dynamics, Vol. 32, No. 4, pp. 319-330, 2003.

Craig S. Smith. "The Market McDonald's Missed: The Muslim Burger." Clichy-sous-Bois Journal. The New York Times International. 2005. (4 March 2008) /2005/09/16/international/europe/16halal.html?_r=2&oref=slogin&oref=slogin

Fenlon, Brodie. "China: Better Rich Than Red. Leashing the Economic Dragon." The Toronto Sun Toronto, Canada, Nov. 29, 2002. (4 March 2008) 

FoxNews. "Pakistani Youths Set Pizza Hut on Fire to Protest Cleric's Death." Fast Food Jihad. 2006 (4 March 2008)

Shifting Trends in the Food
Words: 2541 Length: 9 Pages Document Type: Term Paper Paper #: 49490583
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How Fast Food Restaurants are Reacting to the Shift to More Organic Foods:
To remain competitive, fast food restaurants have had to turn to
innovative products, often redeveloping their product lines, to meet the
changing demands of consumers for organic foods specifically, and healthier
foods in general. The demand for organic foods has been the mechanism for
industry evolution. As noted, McDonalds phased out their supersize menu
items, in response to society's growing health concerns. In addition,
they've begun to offer more healthy menu choices, such as low-fat items and
fresh salads, to their customers, as well as promoting healthy lifestyles
in their marketing campaigns. In the New England area, McDonald's even
replaced their coffee with Newman's Own Organic blend, in an attempt to
take further advantage of more organically-discriminating tastes of
consumers. This move has been well-received in the region[18]. In
addition, new fast food restaurants are being introduced…

Abelson, J., "An Overarching Goal: Innovation," Boston Globe (September 24,
2006): E2 (database online); available from ProQuest, ProQuest ID:
Brunning, R. "Organic Fast-Food Restaurant to Open in Boulder," Knight
Ridder Tribune (October 12, 2006): 1 (database online); available from
ProQuest, ProQuest ID: 1157712541.
"Fast Food in the United States." Market Line (August 2005) Database
online. Available from Datamonitor.

Advertising Claim That Firms Advertise to Manipulate
Words: 599 Length: 2 Pages Document Type: Essay Paper #: 24139444
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advertising claim that firms advertise to manipulate people's tastes and defenders argue that advertising provides information. Both are correct, and characterizing these views as "pro advertising" or the reverse is not particularly accurate. Most industries exist in a state of monopolistic competition, and advertising is one of the ways that companies can differentiate themselves from the competition, and through this differentiation companies can exert a greater degree of market control (No author, 2012).

Firms sometimes use advertising as an informational tool, as it provides an opportunity to reveal to consumers the differences between the advertised product and its competitors. Typically, each product within an industry will differ at least slightly with respect to its design and the quality level of the workmanship and other inputs. In addition, firms use other marketing elements such as distribution to help with differentiation. Advertisers often use brands as shorthand for the product or service…

Works Cited:

Fournier, S. & Yao, J. (1997). Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships. International Journal of Research in Marketing. Vol. 14 (5) 451-472.

No author (2012). Monopolistic competition, advertising. AMOSWeb. Retrieved May 30, 2012 from,%20advertising

Bye Lenin When One Views
Words: 1671 Length: 5 Pages Document Type: Term Paper Paper #: 58697524
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For example, Roger Ebert describes Christiane in this way, "A loyal communist named Christiane (Katrin Sass) sees her son, Alex (Daniel Bruhl), beaten by the police on television, suffers an attack of some sort and lapses into a coma" (Ebert).

hereas Stephen Jolly of the Australian Socialist Party writes, "Christiane is a socialist, loyal to the Party, but not scared to oppose the Stalinist leadership via letter campaigns and lobbying bureaucrats on issues such as the shoddy goods produced by a bureaucratically mismanaged workers' state (Jolly).

The obvious difference between the two character descriptions is one sees her as a communist and one sees her as a socialist, which begs the question, is there a difference between a communist and a socialist? hat are the implications of each label? Are there nuances? To briefly answer the question(s), yes, of course there are. And to unpack this point just a little…

Work Cited

Ebert, Roger. Goodbye Lenin! Chicago Sun-Times, 26 Mar. 2004. Web. 9 May 2011.

Jolly, Stephen. Goodbye Lenin., 02 Oct. 2004. Web. 9 May 2011.

Marchant, Tim. Good by, Lenin! (2003). Movie Gazette, 26 Feb. 2004. Web. 10 May

Ebay SWOT Analysis Company Overview
Words: 1739 Length: 5 Pages Document Type: SWOT Paper #: 60572883
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Ebay needs of to pay attention to brand equity and get back to the basics of offering good customer service to its customer base. Otherwise, it is an open market for anyone to step in and take their place. Losing focus of brand and company vision has been the downfall of many corporate giants.


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Consumers Union. (2007). Winning at Ebay. How to bid smart & play safe. Consumers August 2007. Retrieved February 6, 2011 from (2011). Spoof (fake) emails. Retrieved February 6, 2011 from 

Ebay Inc. (2001). Burger King Corporation and eBay Announce First Loyalty Program in Fast Food. Ebay Inc. November 14, 2001. Retrieved February 6, 2011 from 

Gomes-Casseres, B. (2001). Ebay. Spring 2001. Retrieved February 6, 2011 from