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Analysis of a Proposed New Business: A High School-Area Food Truck
General Overview and Costs
A high school located on a busy intersection and with a business parking lot across the street provides the perfect opportunity for a food service venture operated from a food truck. With substantially lower overhead than a traditional restaurant and a typical focus on quick, volume-oriented service of a limited product selection, catering primarily to the high-school lunch crowd would be ideal for a food truck business (Lagorio, 2010; Mealey, 2012). Offering standard "American diner" fare such as hamburgers, French fries, other hot and cold sandwiches, and salads, both food preparation and customer service can be streamlined in order to reduce costs and increase profitability. Startup costs will also be minimal, making a food truck business much easier to get off the ground and bring into the black (Lagorio, 2010).
A decent used food…
Lagorio, C. (2010). How to open a successful food truck. Accessed 14 April 2012. http://www.msnbc.msn.com/id/37400996/ns/business-small_business/t/how-open-successful-food-truck/#.T4pB5ZqXTtg
Mankiw, N. (2011). Principles of Economics. Mason, OH: Cengage.
Mealey, L. (2012). How to start a food truck business Accessed 14 April 2012. http://restaurants.about.com/od/openingarestaurant/ht/RestaurantFoodTruck.htm
Freed, R. (2005). Marketing: Market selection. Accessed 14 April 2012. http://www.advantagem-a.com/pdf/MarketSelection.pdf
Business Analysis Part One
McDonald's corporation currently is the largest in fast food restaurants chain in the world, mainly selling hamburgers, French fries, cheeseburgers, soft drinks and breakfast. In the recent past the fast food has added on its menu fruit and salad. The business was started in 1940 by Dick and Mac McDonalds in California. The corporation has grown steadily and when it started being a franchise in 1955 it growth become rapid and lead to its worldwide expansion that is being witnessed today. With the current success of the McDonald's, on the international markets, the company serves as a good example of globalization (McDonald website, 2012). This report is going to take a critical examination of McDonald's using SWOT analysis to appraise it suitability in whether to invest or not invest in the company.
The story of McDonald's started when two brothers,…
Anthony C. (1998): SWOT Analysis; An explanation of the S.W.O.T. Analysis process; New
York; Macmillan Press
Grant, R.M. (2005): Contemporary Strategy Analysis; Blackwell Publishing Ltd., Oxford (U.K.)
Hoover's (2012). McDonald's. Retrieved on, June, 15, 2012; from www.hoovers.com
Liz makes this statement in her speech along with the concept of building a better mousetrap. At the center of the lack of focus on strategic planning, Liz isn't ca0pturing what makes her business unique, differentiated and inherently more valuable that competitors. The problem is one of myopic focus on the business that gets in the way of seeing the potential to use customer experience as a valuable differentiator or segmentation boundary for example. The lack of strategic planning with boundary conditions or parameters is especially evident in how the speech doesn't get down to key points and provide actionable advice.
This lack of coordinated outside view of the markets, competition, trends in the market and how CanGo can capitalize on them shows the company needs a more robust strategic planning framework. The solution would be to standardize on the Porter Five Forces Model (Porter, 2008). Using this model will…
Balducci, A. (2011). Strategic planning as exploration. The Town Planning Review, 82(5), 529-546.
Morita, M., Flynn, E., & Ochiai, S.. (2011). Strategic management cycle: The underlying process building aligned linkage among operations practices. International Journal of Production Economics, 133(2), 530.
Michael E. Porter. (2008, January). THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY. Harvard Business Review: Special HBS Centennial Issue, 86(1), 78-93.
etail Business Analysis: Wal-Mart Marketing Tactics
Why does a business need a marketing strategy? The basic answer is simple: to generate sales. However, the manner in which a business goes about developing its marketing strategy can differ significantly from one business to another. In order to understand what type of marketing strategy works best for a certain company, one must first understand the basics of each specific strategy along with viewing examples of how these types of strategies have worked for companies in the real world. In order to view how the major marketing strategies are at work in a real-world scenario, one can look at the company Wal-Mart to see how both the generic marketing strategy and the segmentation strategies have been implemented in order to garner more sales, and in viewing this implementation, one can assess room for improvement in terms of marketing the retailer's product line.
Dickson, P. And Ginter, J. (1997). Market segmentation, product differentiation, and marketing strategy. Journal of Marketing. 51, 1-10. Retrieved from: ProQuest database.
Haley, R. (1995) Benefit segmentation: A decision-oriented research tool. Marketing Management. 4:1, 59-62. Retrieved from: ProQuest database.
Higham, P. (2008). Simple marketing hits the mark: Wal-Mart. Discount Store News. 2-
6. Retrieved from: ProQuest database.
This is recognized by the stock market and J.P. Morgan has upgraded express mail services provider United Parcel Service, Inc. In order to overweight from the neutral level, with the statement that it believes the company is being positioned for new momentum. (Market Pulse: UPS upped at J.P. Morgan, renewed momentum seen) Thus the faith in the organization exists even among experts.
The management of the company is aware of changes and the requirement to adjust to changes and the statement at the end of the first year of UPS as a public company said "the world has tried to understand now as to what we have realized for years: regarding the fact that we are very well positioned, is in a position to execute, that we have a history consisting of innovation and above all, that we have the most unique people in our industry." (Michael, 10) When…
Benjamin, Matthew. Out of the Box - UPS eyes a future going far beyond package delivery.
Retrieved at http://www.usnews.com/usnews/biztech/articles/040126/26eeups.htm. Accessed 17 October, 2005
Best Practice Case Studies. Retrieved at http://www.mobileinfo.com/Case_Study/ups.htm . Accessed 17 October, 2005
Bloomemkranz, Larry. Evolving the UPS brand. Design Management Review. Spring, 2004.
UPS - usiness Analysis
UPS was founded in the early 1900's as a messenger company, and has since grown into a billion dollar corporation that promotes global commerce (ups.com, 2003). The United Parcel Service is recognize as a world leader in interstate commerce and package delivery, and also offers transportation and logistics service (ups.com, 2003). UPS interacts with over 200 countries worldwide (ups.com, 2003). UPS has been a global leader in package delivery services, but faces much competition from Fed Ex. The Fed Ex name is becoming more widely known, and Fed Ex is typically seen as the shipper of choice for swift and reliable delivery internationally and abroad. Fed Ex also utilizes a much broader advertising campaign, and UPS would do well to expand in this area. Though overall UPS is a successful company, it could improve its corporate relations sector as well. Currently Fed Ex has the upper…
UPS.com. "UPS Posts Strong Earning Gain on Growth Across all segments" Press Release. International, Non-Package Surge; U.S. Segment Strengthens. Oct. 21, 2003. Available: http://www.ups.com
UPS Financials. Available: http://biz.yahoo.com/p/u/ups.html
Retail usiness Analysis
urlington Coat Factory
Corporate History and Summary
Originally founded in 1972 by Monroe and Henrietta Milstein with only one coat/outerwear factory and store, urlington Coat Factory Warehouse Corporation has grown into an extremely successful discount retail outlet chain. Although it began as a family-owned and -operated business, the company went public for a time, with the Milsteins retaining a majority of share holdings (CF, 2011). Eventually, the company was purchased in 2006 by ain Capital Partners, LLC, and was made a private holding. Currently, urlington Coat has more than 460 stores in 44 states nationally, as well as satellite stores in Puerto Rico and joint ventures in Mexico; employs more than 28,000 workers; and generated $3.67 billion in sales as of the closing of the final fiscal quarter ending in January 29, 2010 (CF, 2011).
urlington Coat is known in the retail industry as a major player,…
Burlington Coat does not normally own the commercial spaces it occupies; instead, it leases spaces that are suitable to its needs (facilities are usually between 133,000 and 166,000 square feet in size) in geographical areas which have been proven to be responsive to discount retail sales (Datamonitor, 2007). Also, leasing facilities decreases overhead costs and gives the company greater flexibility to expand operations and reduce costs according to the economy and local circumstances (such as, should a certain urban area decrease in quality, it can more easily re-locate to a more promising area by not renewing its lease). Additionally, it maintains facility decoration and displays to a minimum: Burlington Coat Factory deliberately has a spare, "warehouse" feel, emphasizing the merchandise quality and volume. This enables Burlington Coat to see a 30-40% decrease in overhead, which it passes on to customers in the form of lower prices (Datamonitor, 2010).
Volume and Direct Purchasing Segment
The company purchases its items directly from manufacturers, not from middle-men, usually at discounted rates due to the
etail Business Analysis
The retail establishment that I visited is a local chain of shops called Shopko. They sell a wide range of products including clothes, sports wear, toys, household items, electronics, greeting cards and candies. The section that I would like to concentrate is the clothes section for infants and toddlers.
What is Generic Marketing Strategy and its implications for Shopko?
Generic marketing strategies help an organization to gain competitive advantage in its line of business. "In the quest for competitive advantage, the foremost concern should be the likely market response to the proposed strategy. In order to be successful, the strategy -- whether driven by cost, technology, distribution, service or other competitive advantages of the firm -- has to be consistent with the consumer needs, perceptions and preferences." (Wind, 1983, p.12).
In other words, Shopko should consider the market response for its toddler and infant clothing section besides…
Wind, Yoram. Robertson, Thomas. (Spring 1983). Marketing Strategy: New Directions for Theory and Research. The Journal of Marketing. Vol 47(2). pp12-25.
Dietl, Helmut; Royer, Susanne;Stratmann, Uwe. (Spring 2009). Value Creation Architectures and Competitive Advantage: Lessons From the European Automobile Industry. California Management Review. Vol 51(3). pp24-48
Lander, Jack. (September 2008). Niche Products Fly High. Inventors' Digest. Vol 24(8). pp40-41
Hougaard, Soren; Bjerre, Mogens. (2003). Strategic Relationship marketing. Publisher: Springer.
Their focus on software and hardware allowed their company to continue its growth trend. Furthermore, Apple re-designed its computers to focus on making them as easy and as friendly to use as possible. Since, in the 1990s, many individuals were using computers for the first time due to the increased use of the Internet, this "friendly" focus helped them to sell their computers and gain footing in the market.
According to their ethical statement, the underlying the way Apple Computers do business is the fundamental principle: "use good judgment." Cooper (1995) states:
To give a context for using good judgment, they set forth some of the basic legal and ethical parameters under which Apple operates: 1.) Apple is a publicly held company, and as such, has a responsibility to its shareholders to pay constant attention to all legal and ethical boundaries and to comply with all applicable laws. 2.) Apple…
Apple Annual Report. (2010, December 1). Apple Computer Inc. 10-K Report. Retrieved May 21, 2011, from http://www.apple.com/investor/
Cooper, R. And Press, M. (1995). The Design Agenda, NJ: John Wiley & Sons, Ltd.
Davila, T. Epstein, M.J. And Shelton, R. (2006). Chapter 1: Driving Success: How you Innovate Determines what you Innovate. Making Innovation Work: How to Manage It, Measure It, and Profit from It, NY: Pearson Education, Inc.
Economist Intelligence Unit. (2006, November 20). World Technology: Key Player -- Apple. Retrieved May 21, 2011, from www.viewswire.com.
As the situations previously discussed have shown, most of the social changes have their roots in other fields, which means that automobile manufacturers have to constantly assess and review the totality of the modifications which reveal an ability to impact the industry, as well as its consumers. The targeted situation is that of being able to identify and serve customer needs even before the clients become aware of the existence of these needs.
Additionally, there is a vicious circle in the meaning that the society generates impacts upon the automobile industry, but then, the change sin the industry generate changes in the society. For instance, as the automobile industry responds to customer demands, these demands increase and change. They for instance request higher levels of social responsibility at all global, national and social level, which include elements such as: environmental responsibility through the reduction of industrial pollution, as well as…
Ingrassia, P., 2010, Crash course: the American automobile industry's road from glory to disaster, the Washington Post, http://www.washingtonpost.com/wp-srv/style/longterm/books/chap1/crashcourse.htm last accessed on October 4, 2010
Nascimento, L.F., Technological innovation and ecological concern in the automobile industry: case studies in Brazil, Portal Gestao Ambiental, http://www.portalga.ea.ufrgs.br/acervo/ga_art_22.pdf last accessed on October 4, 2010
Orsato, R.J., Wells, P., 2007, the automobile industry and sustainability, Journal of Cleaner Production, Vol. 15, No. 11-12
2009, Auto industry in global depression, Global Economic Crisis, http://www.globaleconomiccrisis.com/blog/archives/190 last accessed on October 4, 2010
This behavio is not consideed dishonest; in fact, and Indian peson would be consideed ude if he o she did not ty to attempt to give a peson what has been equested.
Anothe vey impotant aspect of business cultue in India is the meeting etiquette. Meeting Etiquette is influenced by all sots of cultual elements descibed above, including social class. Fo example, in India, one must geet the eldest o moe senio fist, and when leaving a goup each peson must bid faewell individually. Though shaking hands is common, this is only in big cities, whee the natives ae accustomed to Westenes. Men and women, howeve, do not usually shake hands.
The next pat of the business cultue is knowing Indian names, and whee they oiginate. Accoding to one aticle, names ae based upon "eligion, social class, and egion of the county." Fo Hindus fo example, in the noth, people…
references taken from "India: Language, Culture, Customs and Etiquette." (2011). Kwintesential. Retrieved August 13, 2011, from .
List provided by Shukla, M. (2011). "Guide to India." Executive Planet: Wiki. Retrieved August 13, 2011, from < http://www.executiveplanet.com/index.php?title=India >.
Jayaganesh, M & Shanks, G. (2009). "A cultural analysis of Business Process Management governance in Indian organizations." Department of Information Systems, University of Melbourne. Retrieved August 13, 2011, from .
Jayaganesh, M & Shanks, G. (2009). "A cultural analysis of Business Process Management governance in Indian organizations." Department of Information Systems, University of Melbourne. Retrieved August 13, 2011, from . s
McKnight, D., Stokes, P., Vilmenay, J. (2003). "India - A Market Analysis: For Staples Incorporated." University of Maryland. Retrieved August 13, 2011, from < http://www.sixsmart.com/SSPapers/subindia.htm >.
This is part of a month-long survey to determine whether current weight estimates are accurate. Anyone refusing to give his or her weight could be barred from the flight. Investigators are looking at excess weight and elevator malfunction as possible contributing causes of the January 8th crash of a 19 seat eech 1900 turboprop.. Maximum take-off weight for the eech that crashed was just over 17,000 pounds and the plane was within 100 pounds of that figure."
Individuals flying should be warned that anything stashed underneath the clothes will be seen, even the individuals private body parts as evidence in the following report from September 10, 2004:
new X-ray machine at London's Heathrow has been attacked by civil liberties groups as a "voyeur's charter." The machine uses low-level radiation to see through clothing, producing an anatomically detailed black and white image of the body underneath. The machine is capable of…
Bigger travelers add to airline fuel woes (2004) located [Online] at: John Deere Travel News Report [Online] at http://www.shortstravel.com/newjdt/index.cfm?refer=news%2Findex.cf
01/28/2003 FAA Wants to Watch Your Weight. John Deere Travel News Report [Online] at http://www.shortstravel.com/newjdt/index.cfm?refer=news%2Findex.cf
11/10/2004 New x-ray machine sees all. John Deere Travel News Report [Online] at http://www.shortstravel.com/newjdt/index.cfm?refer=news%2Findex.cf
John Deere Travel News Report [Online] at http://www.shortstravel.com/newjdt/index.cfm?refer=news%2Findex.cf
Business Plan for a Financial Divorce Software
Business Plan Divorce Software
Business Plan relating to the Sales of a new Financial Divorce Software.
Business Plan relating to the Sales of a new Financial Divorce Software
Keys to Success
Legal Form of Ownership
Location and Facilities
Products and Service
Ps of Marketing
Financial Statements and Projections
evenue and Cost Estimate
Forecasted Profit and Loss Statement
Forecasted Balance Sheet
Financial planning is involved in every aspect of life. Individuals and businesses have to formulate their daily, monthly, and yearly budgets in order to achieve a balance between their incomes and expenditures.…
Association of Divorce Financial Planners, (2012). Divorce Financial Planning. Retrieved on July 7th, 2012, from
Blythe, J. & Megicks, P. (2010). Marketing Planning: Strategy, Environment and Context, 3rd Edition. U.K: Prentice Hall
Cadle, J., Paul, D., & Yeates, D. (2010). Business Analysis, 2nd Edition. Swindon: British Informatics Society
Francis, P. (2010). Creating the Marketing Executive of the Future Using Key Deming Principles, Journal of Executive Education, 9 (1): 127-138
Business Financial Plan for Sweet Tooth Treats
Baking has always been a major part of my family life, and for generations there has been infamous cookie recipes past down from one cook to the next. Every holiday season, my cookies are notorious for being the best any gift receivers have ever had. Finally, I believe it is time to make my baking hobby and actual money making enterprise. I know I have the recipe, the potential customers, and options for both retail space and an online presence. The only thing missing is the initial push to make this hobby an actual business -- Sweet Tooth Treats.
Business Start Up Plan
The essentially product here is the various cookies, of different flavors and ingredients. I have several recipes for cookies, both permanent and seasonal variations. These products will be sold in both individual sales at a retail location,…
Colorado Small Business Association. (2012). The beginning balance sheet. Documents. Web. https://www.coloradosbdc.org/DocumentMaster.aspx?doc=4
Damrauer, Virginia Hire. (2010). One Good Cookie. National University. Web. http://www.academia.edu/346438/One_Good_Cookie_A_Business_Plan
Hub Pages. (2012). How to start your own cookie business from home. Small Business and Entrepreneurs. Web. http://kathrynvercillo.hubpages.com/hub/Start_Your_Own_Cookie_Business
Office of Financial Management. (2012). Generally Accepted Accounting Principles (GAAP). Accounting Principles. Web. http://www.ofm.wa.gov/policy/80.20.htm
Foot Locker is one of the global leaders in the athletic footwear, apparel and multichannel retailing market., with 3,500 stores globally operating in 21 countries. The company operates retail outlets across a variety of brands including Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction and CCS. As of this writing the company employs just over 38,007 employees with the majority being part-time (approximately 25,000) (Foot Locker Investor elations, 2012). Top-line revenue growth continues to be strong with Foot Locker recording $5.049B in their latest full fiscal year ended in January, 2011 (FY2011). This represented a 4% increase over the previous year. As of the latest financial reporting Foot Locker has provided, their revenue is $5.6B and operating profit is $443M. This compares to previous fiscal periods where the company earned an operating profit of $262M in FY2011 and $80M in FY 2010 (Foot…
By, A.C. (2012). Foot locker unveils expansion effort, targets $7.5 billion in 2016 sales. Dow Jones DBR High Yield,, n/a.
Chapman, M. (2011, Apr 04). Foot locker pushes converse range with underground ad. Marketing Week (Online),, n/a.
Holmes, S. (2007, Feb 07). Can Nike do it? Business Week (Online),, 1.
Foot Locker Investor Relations (2012). Investor Relations. Retrieved March 25, 2012, from Foot Locker Investor Relations and Filings with the SEC Web site: http://www.footlocker-inc.com/investors.cfm?page=investor-relations
It is as such necessary to assess it in light of the negative consequences it might generate, the resources available to the company so that it reduces the threat of the problem and finally, the criteria which need to be satisfied in order to state that the problem has been resolved (Principia Cybernetica Web).
a) Problem components: different views manifested primarily in cultural barriers (such as language barriers); lack of experience in the field of delivery services; the role of women in the workplace is still decreased and it has only improved recently as a result of the epidemics and the necessity for more labor force; gender discrimination could raise problems and it must be limited, if not at all eliminated. Bribery is also a growing problem in the region and the efforts of the delivery subsidiary could be easily compromised -- these problem components also represent the reasons as…
Canwell, D., 1998, Marketing Campaigns, Cengage Learning EMEA
Wherther, W.B., Chandler, D., 2005, Strategic Corporate Social Responsibility: Stakeholders in a Global Environment, SAGE
2009, Our Company -- Mission, Strategy, Values, FedEx Website, http://about.FedEx.designcdt.com/our_company/company_information/mission_statement last accessed on August 10, 2009
2009, Our Customers, FedEx Multimedia Center, http://mediacenter.FedEx.designcdt.com/video/our_customers last accessed on August 10, 2009
Business intelligence degrees are not entirely available in Canadian colleges as ‘Business Intelligence’. For example, a private university like University of British Columbia has the Business and Computer Science Bachelor’s degree. It combines a typical business degree with background and experience in computer science. “The Business and Computer Science combined major will give you the technical background and understanding to apply IT solutions in a business context and use them to develop opportunities for growth” (UBC, 2018). Each semester, students take a combination of commerce and computer science-related courses. The official degree name is Bachelor of Commerce and takes on average, 4 years to complete.
This kind of BI program is located mainly in the computer science department with year 1 courses consisting of computation, programs, and programing, models of computation, and integral calculus. Although commerce essentials are part of the program as well, like managerial accounting, course offering consisting…
The Apple iWatch is centered in the smartwatch market. The market structure in which the product lies is oligopoly. Oligopoly refers to a market structure that is dominated by a few sellers. This is because the smartwatches are products which are produced by a few large companies, and every contribution of every company is considered substantial enough to be significant in the market. In addition, the companies in the market are cautiously aware of how rival companies react to change and particularly in association to price. This particular market structure is distinctive in the sense that the company's pricing as well as output decisions will also integrate the perceived or anticipated reactions of the competitors. For instance, in this case, the pricing and output decisions of iWatch will consider the anticipated reactions of other company products such as the Sony Smartwatch (Salvatore, 2015).
Elasticity of the product…
Apple Website. (2015). Watch. Retrieved 12 June 2015 from: http://store.apple.com/us/watch
Bureau of Economic Analysis. (2015). Gross Domestic Product (GDP) Graph. United States Department of Commerce. Retrieved 26 June from: http://www.bea.gov/newsreleases/national/gdp/gdp_glance.htm
Fedgazette. (2009). How have current credit conditions affected your business, community or industry? Federal Reserve Bank of Minneapolis. Retrieved 26 June from: https://www.minneapolisfed.org/publications/fedgazette/how-have-current-credit-conditions-affected-your-business-community-or-industry
Mudida, R. (2003). Modern Economics. Nairobi: Focus Books Publishers.
Global usiness Cultural Analysis: Singapore
The objective of this study is to answer the questions how the major elements and dimension of culture including religion, ethics, values, attitudes, manners, customs, social structures, and organizations integrated in Singapore by local conducting business. As well, this work will answer how these elements and dimensions compare with United States culture and business. Finally, this work will examine the implications for United States businesses that wish to conduct business in Singapore.
The work of Abeysinghe and Choy (2009) reports that the economy in Singapore has been undergone a transformation that has turned it into "…an Asian powerhouse…" due to the "far-sighted economic policies. The economy of Singapore is proof of the outcome of a market-driven economy taking place during fast development of high per capita income, and an environment free of corruption in which the workforce is both motivated and educated. The financial infrastructure…
Abeysinghe, T. And Choy, Meng Choy (2009) The Singapore Economy: An Econometric Perspective. New York: Routledge, 2009.
Abeysinghe, Tilak. 1996. Electronics and Growth Cycles in Singapore. National University of Singapore, Department of Economics and Statistics, Econometrics Studies Unit, Mid-Year Review of the Singapore Economy.
Asian Wall Street Journal. 1994. "Singapore Unveils Plans for Performing Arts Center," July 22 -- 23: 1.
Bachtiar, I. 2002. The conservation story. In Skyline, Commemorative Edition 2002. Singapore: Urban Redevelopment Authority.
Using this data set we can calculate mean, median, mode, and standard deviation for this data set over last 20 years:
Mean can be found according to the following formula:
So mean February temperature equals to 33.825 F
Median of the data is the middle score after data has been set in order, so February temperature median equals to 33.7 F
Mode of the data is the value from data set which occurs most often. The mode of temperature sat data is 32.9 F
Standard deviation is a measure of the spread of data set values. It can be calculated by the following formula:
Standard deviation of temperature data set for February equals to 3,823181 F. The value of standard deviation witnesses that winter climate in New Jersey is very moderate without any considerable temperature jumps. et, we can mark that there is a current warming trend as the difference…
February averages for Trenton, NJ (1988-2007)
J-Food has an opportunity to become the first one to shift in the "all-you-can-eat steak buffet" notion to grow into a market leader. The steady attractiveness of steak along with a perception of economy in buffet seems to be the perfect combination in foreign markets and is bound to produce the same results here (Clancy et al., 2000).
By analyzing the situation in the market, we have characterized groups into various subdivisions. The only exclusion comes when we characterize our subdivision for lunch. We strongly trust, and have observed, that a much widespread desire prevails for this lunchtime slot because our pricing is on the economical side and includes our J-Food's Specialty Beef burger. The following are our targeted subdivisions (Clancy et al., 2000).
* Age -- Aged, Baby-Boomers, youthful couples with children, and labor of all areas.
* Family Unit -- We will send requests to small…
Allen, E. And Fjermestad, J. "E-Commerce Strategies: The Manufacturer Retailer Consumer Relationship," Proceedings of the 5th Americas Conference on Information Systems, 2000.
Betts, M. "It's Official: There really is a 'Digital Economy'," Computerworld, June 2000.
Carter, B. "Dying Dot-coms, Dwindling TV Ads," The New York Times, December 18, 2000.
Clancy, K.J. And Kriegafsd P.C. (2000). Counter intuitive Marketing. The Free Press.
New Marketing Plan
Overview of Company
Dawn is a startup company that plans on making the most of the prospect that is the entrance into retirement age of the Baby Boomer generation. The company perceives this as a business opportunity to offer services to this population. In particular, the company will serve as a housing community that offers the product package or services to active seniors who have attained 55 years of age and above. This will encompass assisted living that could be partial or full-time, depending on the needs of the client. Dawn intends to not only offer these services, but also other amenities that will make life comfortable for the adult patients. The company plans on setting up its premises in Boston. The following is a marketing plan that is purposed on creating a profitable business model for the company.
Market esearch Strategies
The company will make use…
Ferrell, O. C., Hartline, M. (2014). Marketing Strategy. Ohio: South Western Cengage Learning.
Pride, W., Ferrell, O. C. (2010). Marketing. Ohio: South Western Cengage Learning.
Hanssens, D. M., Pauwels, K. H., Srinivasan, S., Vanhuele, M., & Yildirim, G. (2014). Consumer attitude metrics for guiding marketing mix decisions. Marketing Science, 33(4), 534-550.
Henry, A. (2011). Understanding Strategic Management. New York: Oxford University Press.
Starbucks PESLTE Analysis
Starbucks' consumers due to the economic recession have not cut down on their coffee consumption. Instead, they are shifting to options with lower prices. This means that the firm can still influence the buying power by offering cheaper products. In this week's discussion, once you have learnt what a PESLTE analysis is and read the Starbucks study files, provide an answer to these questions:
What are the political factors that Starbucks must consider in its external environment?
is a highly polarized political system with some level of instability and some consider the country to be more politically volatile than any time in recent history. There are many political factors that could influence Starbuck's operations. For example, U.S. internal trade agreements could affect how Starbucks acquires raw materials such as coffee beans and how much taxes or tariffs that they would pay. Starbuck has developed a well-managed global…
Borodkin, L. (2014, February 12). Dumb Starbucks was the perfect crime, but Starbucks was smart to play dumb. Retrieved from The Guardian: http://www.theguardian.com/commentisfree/2014/feb/12/dumb-starbucks-trademark-lawyer
Cooke, J. (2010, September 18). From bean to cup: How Starbucks transformed its supply chain. Retrieved from Supply Chain Quarterly: http://www.supplychainquarterly.com/topics/Procurement/scq201004starbucks/
Starbucks. (N.d.). Environment: Pioneering Sustainable Solutions. Retrieved from Starbucks: http://www.starbucks.com/responsibility/environment
There are minor differences in prices, quality, and features of these products. Therefore, consumers can choose those products that best match their current needs. In the new market, Technosoft will need to strive hard for building a strong customer base by producing and promoting innovative technology solutions.
v. The Bargaining Power of Suppliers:
The bargaining power of suppliers is strong against new and small scale software manufacturers while very low against top market leaders. eason being, large scale manufacturers take advantage of their financial strength and make long-term collaborations with the raw material suppliers in a view to get regular and non-stop supply. On the other hand, small manufacturers can neither make strategic collaborations nor make bulk purchases for getting discount on raw material. As a result, the bargaining power of suppliers increases against these small manufacturers.
Section 3: Marketing Plan
3.1: Potential Target Market
Technosoft specializes in operating system…
Bangs, DH, & Henricks, M. (2005). Business Plans Made Easy, 3rd Edition. Irvine, California: Entrepreneur Press.
Cadle, J., Paul, D., & Yeates, D. (2010). Business Analysis, 2nd Edition. Swindon: British Informatics Society
Canzer, B. (2006). E-business: strategic thinking and practice, 2nd Edition. Boston: Houghton Mifflin.
Daft, R.L. (2011). Understanding Management, 7th Edition. Mason, OH: South-Western.
business proposition business competition chain. Word count: 400 words B) Based idea produced question 1 part A, explain main difficulties/barriers? Word count: 400 words Question 2 A) eflect possibility finance business.
In the current context of the unstable economy, more and more people and firms have come to lose their activity and their savings. In such a context, they seek to become engaged in new opportunities, to create new business ventures and to ensure their functioning and living. In other words, despite the still ongoing effects of the economic crisis, fact remains that some business ideas could turn into successful ventures. One example in this sense is that of providing child care services.
The small firm would operate in its own facility, but would provide a series of services outside its facilities, as well. For instance, the company could pick the children up in the morning and drive them to…
Longenecker, J.G.. Moore, C.W., Palich, L.E., Petty, W.J., (2006). Small business management: an entrepreneurial emphasis. Vol. 1. Cengage Learning.
Peavler, R. Debt and equity financing. The advantages and disadvantages of debt and equity financing. About.com. http://bizfinance.about.com/od/generalinformatio1/a/debtequityfin.htm accessed on November 13, 2012
Tracy, B. (2004). The 7 P's of marketing. Entrepreneur. http://www.entrepreneur.com/article/70824 accessed on November 13, 2012
(2010). The marketing mix. Net MBA. http://www.netmba.com/marketing/mix / accessed on November 13, 2012
Castle estaurants Business Plan -- Stage III
Castle's Family estaurant Business Plan: Stage III
Steven Covey has proved to be the catalyst for many a job redesign (Covey, et al., 1994). Covey's emphasis on focusing on important tasks has contributed to the ability of operations managers to critically assess how they spend their time and energy, as well as shedding light on how those supervised by operations managers spend their time and energy (Covey, et al. 1994). Castle estaurants has taken a hard look at how the chain can continue to grow market share and remain competitive in the current market.
A healthy number of our competitors in the restaurant sector, such as Darden estaurants, Olive Garden, ed Lobster, and Longhorn Steakhouse, are posting earnings ahead of analyst expectations. But Castle estaurants are mindful that those earnings were are down from…
BambooHR Retrieved http://www.comparehris.com/BambooHR/
Covey, S., Merrill, A.R., Merrill, R.R. (1994). First things first: To live, to love, to learn, to leave a legacy. New York, NY: Simon and Schuster.
Duprey, R. (2011, October 10). You're Not the Only One Buying Here. The Motley Fool. Retrieved http://www.fool.com/investing/general/2011/10/13/youre-not-the-only-one-buying-here.aspx
Sage Abra HRMS Retrieved http://www.sageabra.com/
In order to efficiently predict customer levels based on frequency, "data on customer arrivals must be collected and a statistical test conducted to see whether an assumption of a Poisson distribution for arrivals is reasonable," (Anderson 2008:472). Business such as liquor marts can use such a process to determine if customer frequency is sufficient enough for them to stay open later. For instance, if a store of such nature where to collect data for customer arrival after 2 am in a one week span, they can then use that number to make a strong prediction whether it is worth staying open based on the cost of operation during that debatable time period. Thus, it is clear that frequency can become useful in business predictions in certain occasions.
Hypergeometric distribution can also be used to compile viable business predictions. Unlike the binomial distribution, hypergeometric distribution provides its analysis without the allowance…
Anderson, David Ray. (2008). Statistics for Business and Economics. Thomson South-Western.
Black, Ken. (2009). Business Statistics: Contemporary Decision Making. Wiley Publishing.
Lacey, Michelle. (2010). The binomial distribution. Statistics Topics. Yale University. Retrieved January 25, 2010 from http://www.stat.yale.edu/Courses/1997-98/101/binom.htm .
Furthermore, the research will eventually lead to the development of both an understanding and a means through which an individual can improve his or her business sense. Though some papers have been published on this topic, there has not been enough research in this respect.
Some preliminary questions will address;.
Is the brain programmed for business success in all individuals?
If one can remember most effectively images and associations, why do so many people use standard outlining techniques?
How can one use one's whole brain to make dreams come true?
How can on improve the brain in order to maximize one's abilities?
What are the ways to increase the power of our memory, focus and creativity?
With regards to research methods, mostly qualitative research methods will be employed during the research, such as the analysis of an interview, for instance, but the addition of quantitative methods will also be employed,…
References that may be utilized
Pillay S. (November 15, 2010) Your Brain and Business: The Neuroscience of Great Leaders
Buzan T., Think Buzan Inventors of Mind Mapping, http://www.thinkbuzan.com/us/
Global Business Cultural Analysis: Brazil
Cultural backgrounds reflect the ways and standards of living, which is unique and different for each country. In fact, the business world is also profoundly influenced by the cultural differences of the counties. This focus of this research paper, in this regard, is to analyze the cultural perspectives of doing business in Brazil. Therefore, major elements and dimensions of Brazilian culture such as business structures, management styles, communication, ethics, values, and customs are discussed comprehensively.
Moreover, the discussion has also been made on how the local businessmen integrate these cultural dimensions and elements. Indeed, a detailed comparison United States business has been made with that of Brazilian culture and business elements by means of Hofstede's dimension tool (that is particularly used for measuring cultural differences). Finally, the paper concludes with the implications for the U.S. businesses that plans and desires to conduct business in Brazil.…
Aswathappa. (2010). International Business 4E. India: Tata McGraw-Hill Education.
Beekun, R.I., Stedham, Y. & Yamamura, J.H. (2003). Business Ethics in Brazil and the U.S.: A Comparative Investigation. Journal of Business Ethics, 42(3), 267-279.
Boraas, T. (2001). Brazil. USA: Capstone.
deVries, A. & Blore, S. (2010). Frommer's Brazil. 5th Edition. USA: John Wiley & Sons.
political scenario illustrated that governments all over the globe are making their immigration rules more stringent because of the rise in terrorism; the implication of this phenomenon is a decrease in international traveling, which endangers continuance of a number of airlines, including Nigeria's Arik Air (Eze, 2010). Hofstede's power distance dimension denotes the degree to which unequal distribution of power is anticipated and accepted by the lower ranking members (in terms of authority), of organizations and institutions in the nation under consideration. UA's score on this dimension is relatively low (40). Power distance deals with members of a society not being on an equal footing with one another; the dimension conveys a particular culture's outlook towards power imbalances among countries, as well. Furthermore, the inequality that prevails in a given society is equally approved of by its leaders and followers. Nigeria demonstrates a high power distance score (80), signifying its…
Shih, S. C. (2010). Network Process Model for Group Choice of a Multinational Enterprises' Entry Mode. Contemporary Management Research, 6(3).
Stewart, M. R., & Maughn, R. D. (2011). International joint ventures, a practical approach. Davis Wright Tremaine LLP, Available at http://www. dwt. com/files/Publication/Article_Stewart.pdf
Venkateswaran, N. (2012). Chapter 8. Country evaluation and selection. International Business Management. New Age International. Daryaganj, IND. [Ebrary]
Multidimensional scaling and factor analysis are a couple of different statistical techniques that can be used to understand the drivers of a business. MDS is a technique that renders multiple data points in a relational manner -- data points that end up closer to one another are expressed visually as such, while those that are fairly far from each other in the key variable are expressed as being far. Factor analysis seeks to learn look at a set of different variables and identify the latent variable. This is the underlying variable that is driving the other variables, something that has a lot of value for a business.
Multidimensional scaling is "a set of data analysis techniques that display the structure of distance-like data as a geometrical picture" (Young, 1985). There are a number of different techniques as part of multidimensional scaling, and this paper will outline…
Borgatti, S. (1997). Multidimensional scaling. Analytictech. Retrieved May 3, 2016 from http://www.analytictech.com/borgatti/mds.htm
Young, F. (1985). Multidimensional scaling. University of North Carolina Retrieved May 3, 2016 from http://forrest.psych.unc.edu/teaching/p208a/mds/mds.html
Electronic Cigarettes International Group (ECIG) is an international producer, distributer and retailer of e-cigarettes, e-liquids, and vaporizers with outlets and kiosks in several countries around the world as well as online stores. The company has steadily been growing over the past two years with sales approaching $20 million per quarter in 2016 (SA Transcripts, 2015).
Dan O'Neill replaced Brent Willis as CEO and President of ECIG on January 9, 2015. Dan O'Neill's record of experience as CEO of Molson's and top leadership positions at Heinz and Star-Kist suggests that ECIG is positioned under uniquely qualified leadership for the first time since its creation (it was under Willis that company's share price plummeted to its current record lows). With the reduction of debt and the one-time write-off of losses taken by O'Neill in his first year as President, the company has pivoted for better years (Hoogervorst, 2012).
The electronic cigarette and…
Aaker, D, Biel, A (2013) Brand Equity and Advertising: Advertising's Role in Building
Strong Brands, NJ: Lawrence Earlbaum Associates.
Allen, J., Flanigan, S., LeBlanc, M. et al. (2015). Flavoring chemicals in E-Cigarettes.
Environmental Health Perspectives, 122(12): 23-29.
Business eport on Dental Prima
The Firm's Specific Advantages for its Internal Environmental Assessment
Accessing Foreign Markets and their Buyers
Key Global Environmental Issues
Political, Economic, Social and Technological Environments
Key Challenges and Opportunities in Foreign Markets
Market Entry Modes
Structure and Control Mechanisms
Logistics & International Business Operations
Prima Dental is based in Gloucester in the United Kingdom and has a legacy of more than 150 years. It is among the oldest of dental companies in the UK (Primadental.com, 2016). The company produces a wide range of high-tech tools that are used for dental treatments the company has business all over the world. The company has been achieving double-digit sales growth in the last few years and considers itself a global leader in precision dental products. The core competencies of the company include its extensive research work that helps it to come up with new and innovative…
Amante Garcia, B. and Martinez Martinez, M. (2014). Internationalization: Changes and challenges chasing internationalization targeting. J. Technol. Sci. Educ., 4(1).
Bateman, I., Lovett, A. and Brainard, J. (2003). Applied environmental economics. Cambridge, UK: Cambridge University Press.
Cadle, J., Eva, M., Hindle, K., Paul, D., Rollason, C., Turner, P., Yeates, D. and Cadle, J. (2014).Business Analysis. Swindon: BCS Learning & Development Limited.
Chanakira, M. (2012). Factors Affecting the Choice of Market Entry Modes in the African Telephony Industry. International Journal of Applied Behavioral Economics, 1(2), pp.1-15.
As part of the research triangle, Raleigh has a significant portion of its population that fits the target market. For the Farmery to succeed, it only needs to capture a small portion of the market share. This is especially true because the store has a small footprint, and has the flexibility to set up on vacant lots without the costs of either renting or developing fixed real estate. The Farmery therefore needs to focus on two or three key elements to ensure adequate market penetration.
The first of these is location. Let it not be understated that location, location, location is critical to the success of any retail business. Because food is not normally something that people are willing to travel more than a few miles for, it is important that the Farmery target a neighborhood where there is a high concentration of individuals that fit the target market. There…
Falk, T. (2012). Detroit turns shipping containers into condos. Smart Planet. Retrieved December 4, 2012 from http://www.smartplanet.com/blog/bulletin/detroit-turns-shipping-containers-into-condos/5900
Food Marketing Institute. (2012). Supermarket facts. Food Marketing Institute. Retrieved December 4, 2012 from http://www.fmi.org/research-resources/supermarket-facts
Greene, B. (2012) the Farmery. Kickstarter.com Retrieved December 4, 2012 from http://www.kickstarter.com/projects/farmery/the-farmery
Imlay, T. (2006). Challenges in today's U.S. supermarket industry. Microsoft. Retrieved December 4, 2012 from http://msdn.microsoft.com/en-us/library/aa479076.aspx
Suppliers tend to have a moderate power on the steel industry. This situation is mostly determined by the switching costs of firms in the industry. Another factor of influence on this situation is represented by the importance of volume to suppliers.
It is difficult for companies to enter the steel industry. This is because of the great investments that are required in order to produce steel products or to purchase them. The limited success to distribution is another factor that increases the difficulty of addressing this industry.
3. Market analysis
This industry is characterized by an increasing demand for steel. The business sectors that report such significant demand increase of steel are represented by: the construction, the infrastructure, and automobile sectors. Producers of steel and organizations in the field tend to focus on developing user friendly steel products. This can be achieved by developing light weighted…
1. Porter's Five Forces (2010). QuickMBA. Retrieved February 10, 2012 from http://www.quickmba.com/strategy/porter.shtml .
2. Steel Industry Analysis (2010). EconomyWatch. Retrieved February 10, 2012 from http://www.economywatch.com/world-industries/steel-industry/analysis.html .
The office and administrative expenses would remain constant even to that point, as would the insurance expense.
Exhibit B: Cash Flow Statement, Year Two
At this point, the business is earning a healthy return and Mr. Ahn is receiving will be able to bring in a reasonable salary. The nature of the business may well change at this point. At the maximum revenue of $144,000 per year the pretax profit would be $63,600. As a result, it is likely that a clinic will be formed with other practitioners in order to minimize expenses and increase profitability.
e did not include taxes in our cash flow examples because the company is going to be set up as a sole proprietorship. This means that the income from the company will be rolled into the income for Mr. Ahn, as well as his liabilities. Mr. Ahn's personal expenses are therefore not included in…
No author (2007). Traditional Chinese Medicine. Alternative Medicine Foundation. Retrieved December 18, 2008 at http://www.amfoundation.org/tcm.htm
No author (2005). Regulation of TCM in the United States. Medscape Today. Retrieved December 18, 2008 at http://www.medscape.com/viewarticle/511877_7
No author (2008). HIV / AIDS, the U.S.-China Partnership for Public Health at Work, and Traditional Chinese Medicine in the U.S. Fact Sheet. U.S. Department of Health and Human Services. Retrieved December 18, 2008 at http://www.hhs.gov/news/facts/chinahiv.html
Census information from U.S. Census Bureau. Retrieved December 18, 2008 at http://factfinder.census.gov/home/saff/main.html?_lang=en
This is further based on the following assumptions:
1. The company will charge $150 per hour for each client.
2. The company expects to spend at least 80 hours a year with each client.
3. The company expect to see at least 30 clients per year, which will generate a revenue of $150 x 30 x 80 = $360,000. For the purpose of this computation, this will be regarded as the selling price.
4. The company expects its yearly fixed costs to be $526,000. This fixed cost consists of the cost of staff remuneration, utility bills and advertising.
5. The company expects its variable costs to be about $344,000 a year, comprising of the cost of equipment servicing and maintenance, legal costs, and so on.
Given the above assumption, the company's yearly break-even point can be computed as follows:
The implication of the above computation is that LNS must service…
Graham J.R., Smart S.B., & Megginson W.L. (2010): Corporate Finance -- Linking
Theory to What Companies Do. Mason, OH: South-Western Cengage Learning.
Hubbard R.G., O'Brien a.P. (2009): Macroeconomics. Upper Saddle River, NJ: Prentice-
Medtronic (MDT) is focused on manufacturing and marketing devices used in health care. The different kinds of products that are sold by the company include: cardio vascular / ear / throat / gastroenterology merchandise, surgical equipment, implants and imaging systems. The company is based out of Minneapolis, Minnesota and was incorporated in 1949. ("Medtronic," 2012)
Abbott Labs is a health care products manufacture. They are concentrating on the distribution and sale of merchandise in a number of segments. The most notable include: pharmaceuticals, diagnosis systems / tests, stents, generic drugs and medical management software. The firm was established in 1888 and is located in Abbott Park, Illinois. ("Abbott Labs," 2012)
Financial statement and ratio analysis on both companies.
The financial statements and ratio analysis are showing how both firms have strong fundamentals. The below table is contrasting these factors for Medtronic and Abbott Labs.
Financial Information and atios…
Abbott Labs. (2012). Stock Charts.com. Retrieved from: http://stockcharts.com/h-sc/ui
Abbott Labs. (2012). Yahoo Finance. Retrieved from: http://finance.yahoo.com/q/pr?s=ABT+Profile
Abbott Laboratories 10Q. (2012).
Abbott Reports Strong Second Quarter Results. (2012). Abbott.com. Retrieved from: http://www.abbott.com/news-media/press-releases/abbott-reports-strong-second-quarter-results.htm
Additionally, businesses must anticipate seasonal shifts in demand when allocating and anticipating costs. A toy company cannot assume that the revenue it enjoys after a Christmas marketing a 'hot toy' will be sustained all year 'round.
In terms of taking a long-term view, a business should treat its employees in an ethical fashion. If employees are treated in a respectful manner, they are likely to perform better and show more loyalty to the organization. Additionally, if a company is found to be exploiting its employees, as was the case of Nike and the 'sweatshop'-type conditions of its offshore operations, this negative publicity can deter individuals from buying from the company. Employee costs in the long and short-term, in terms of compensating employees for overtime and giving them reasonable benefits, must also be included in the business plan. Also, the possibility of stock options, should the company incorporate, is another issue…
Business plan for starting out, 2010, Score Retrieved September 4, 2010 at www.score.org/.../Business%20Plan%20for%20Startup%20Business.doc
The value of a business plan. (2010). Striding Out. Retrieved September 4, 2010 at http://www.stridingout.co.uk/business-planning/the-value-of-a-business-plan.html
The company deals in interior finish materials. The range is from the floor tiling and laminated floor boards to the paint and lighting systems. The company primarily sells and advices the clients on the best interior finish material to use, once they have finished their basic construction of the house. The company works closely with the homeowners, interior designers, architects, developers and construction consultants.
It is of great importance for the management of a business to know their areas of Strength, Weakness, Opportunities and Threats to be able to capitalize more on their strength and take precautions on their area of shortcomings (Marketing Teacher, 2011). It will also enable us as accompany to seize the opportunities that arise and curb any threats like the budding competitors early in time. This is because before one engages the business to carry out a particular task, one must first…
Marketing Teacher, (2011). SWOT Analysis. Retrieved May 16, 2011 from http://www.marketingteacher.com/lesson-store/lesson-SWOT.html
Michael Ison & Kerry Kempton, (2007). The impact of management style. Retrieved May 16,
2011 from http://www.dpi.nsw.gov.au/__data/assets/pdf_file/0004/179185/the-impact-of-management-style.pdf
Regina Edwards, (2011). Importance of SWOT Analysis. Retrieved May 16, 2011 from http://www.ehow.com/about_5377992_importance-SWOT-analysis.html
In order to accomplish our mission we set forth the following strategic goals, they include:
Build the Financial perspective of our business by addressing how shareholders view the firm and which financial goals are desired from the shareholder's perspective. Goals are closely linked to the business lifecycle and must be adjusted over time. For example, in the early stages, our goal is revenue growth, but as the company becomes more sustainable, profitability will become more important.
Increase customer value by discovering what a customer's needs and value expectations are and then meeting or exceeding these expectations. Some examples of things that customers value include a broad selection of products, quality, service, performance, and low price.
Achieve operational excellence through the internal productivity that optimizes those business processes that will best satisfy customers. Productivity is more than efficiency; it depends on the value of the products and services (utility,…
Mentoring is a critical job and is important for the one providing it as well as the party seeking it. The business parties seeking mentoring are normally those that are beginners and they wish to avoid problems by seeking expert advice. On the other hand the mentor's credibility and business experience is proved when he offers mentoring and advice. Theft and fraud are two most common issues faced by the starting businesses. The paper discusses what advice can be offered to beginners to avoid theft and fraud in business.
What advice can be offered to beginners to avoid theft and fraud in business?
Mentoring is an advisory job and should be backed by proper knowledge and experience. Based on the three decades of business experience, it can be said that fraud and theft are most common in business however only a little more carefulness can help avoid…
Epstein, L., (2013), "Protecting Your Business from Theft and Fraud," Retrieved from:
Matthews, C., (2002), "Preventing Small-Business Fraud," Retrieved from:
One tactic which has made the John Doe group unique in the industry is its recognition of the importance of community in the viability of individual enterprises. Its damaged relationship with the communities in which it has sought to operate can be rectified by aspects of its model which are already in place. Though the company operates thousands of funeral service establishments from a centralized point of authority, its acquisition strategy incorporates the families who have owned and operated the newly purchased assets into the business plan. As a result, John Doe's holdings are hybrid entities, armed with the resources of a large parent company but endowed with the close community relationship of an independent business. Taking advantage of this model should be central to the company's overall reversal of its negative public image. This will demand that the new core of central leadership make an effort to increase…
3. SWOT Analysis
The SWOT analysis reveals the strengths, weaknesses, opportunities and threats which are likely to affect the outcome of launching the electronic commerce at Blue Cut Fashion. The strengths and weaknesses derive from internal features and amongst others, may refer to financial highlights and previous expertise. The opportunities and threats are generated by the external environment and may refer to commercial trends and technological advancements. All these are presented in the following table:
Table 1: SWOT for e-commerce at Blue Cut Fashion
1. International recognition and favorable image on the market, facilitating as such the penetration of the online market
2. Blue Cut Fashion possesses sufficient financial resources to engage in an electronic commerce venture
3. The existent logistics system could be extended to cover the delivery of the online sold clothes and shoes
4. Blue Cut Fashion employs dedicated workers which produce high quality products…
Ghosh, Anup, K., 1998, E-Commerce Security: Weak Links, Best Defenses, 1st Edition, Wiley
Goel, Ritendra, 2007, e-Commerce, Department of Computer Science and Engineering, Institute of Engineering and Technology, Lucknow, U.P.
Korper, Steffano and Ellis, Juanita, 2000, the E-Commerce Book: Building the E-Empire, 2nd Edition, Morgan Kaufman
Rosen, Anita, 2002, the E-Commerce Question and Answer Book: A Survival Guide for Business Managers, 2nd Edition, American Management Association
Pros and Cons of Partnership as a form of business
Partnership is a form of business where one or more individuals come together for the realization of a common economic goal. As with other forms of businesses, there are numerous pros and cons that come with it. One of the primary advantages is the pooling of resources that can be used for the achievement of the common goal. These common resources can include capital as well as skills needed for the successful execution of the business objectives. Another advantage is the lower rate of taxation. The profits from the business is treated as personal tax and so, the slabs are much lower. Lastly, it offers a high degree of flexibility and is simpler than many other forms of businesses such as corporations.
Partnership comes with its disadvantages as well. Firstly, partners have a joint and several liability which means…
Hanson, Mary. (1998). The Business Adviser Partnership: The Pros and Cons. Bizadvisor.com. Retrieved from: http://bizadvisor.com/PartnershipProsandCons.htm
US Small Business Administration. (2012). Retrieved from: http://www.sba.gov/
Warren, Carl; Reeve, James; Duchac, Jonathan. (2011). Managerial Accounting. California: Cengage Learning.
Moore, Karl. Pareek, Niketh. (2010). Marketing: The Basics. New York: Taylor & Grancis.
Business Manager 0668
Tools for customers
E-commerce payment solutions
Search Engine Optimization
Strategies for improvement
Search Engine Optimization and webpage rankings
Global business diversity
Customer elationship Management
Website integration of tools
Discuss how you will facilitate customer payment using e-commerce solutions (e.g., how the transaction will take place, including the tools customers will use).
The customer transactions and payments are one of the important elements of e-commerce strategy. The businesses are required to offer a secure and trust worthy system for their client to manage the financial transactions. There are different transactions handling methods used by the e-commerce-based organizations. These payment methods should be aligned with the overall business transaction handling process as well as appropriate selection of tools and e-payment solutions.
The transactions of products produced under the label of Sunny Day salon are mainly related…
Buttle, F. (2012). Customer relationship management.USA: Routledge.
Kent, P. (2012). Search engine optimization for dummies. USA: John Wiley & Sons Inc.
Kim, C., Tao, W., Shin, N., & Kim, K.S. (2010). An empirical study of customers' perceptions of security and trust in e-payment systems. Electronic Commerce Research and Applications, 9(1), 84-95.
Ojeda-Zapata, J. (2011). iPad Means Business: How Apple's Tablet Computer is Changing the Work World. USA: Happy About.
In order to study career aspirations, a survey of fifteen students was conducted to determine what level the student expected to achieve as their highest level. The students polled were all business students. The unit of analysis was scalar, with the options reflecting hierarchical levels within a corporation. The results of the survey were as follows:
These results show that business students have a wide range of aspirations and expectations for their careers. While some see themselves on a path to executive-level leadership, others see themselves slotting into middle- or upper-level managerial positions as their apex. None of the business students surveyed felt that they were likely to end up in a non-management role. Because of the desire to create scalar units of measurement, the question did not distinguish between these levels and entrepreneurship. So the size of the company…
Lund Research (2012). Stratified random sampling. Lund Research. Retrieved April 3, 2014 from http://dissertation.laerd.com/stratified-random-sampling.php
No author (2014). Business research process: An overview. EIS.HU.EDU. Retrieved April 3, 2014 from https://eis.hu.edu.jo/ACUploads/10643/Chapter%204.pdf
Discuss the General Environment
In beginning to view the external environment facing Panera, one must look at the opportunities and threats that are present in the field. Within the industry, Panera is at the top of its gain, bringing in considerable profits, focusing on new technology and sustainability, and continuously expanding its presence throughout North America. Additionally, its societal focus on healthy living and environmentally friendly practices through the preparation of clean, healthy, and sustainable products continues to place Panera on the map in terms on new opportunities such as expansion, limited competition in the field of healthy products, and room to expand.
Panera boasts a host of opportunities, as mentioned, based primarily on its service of 130 million customers daily (2010 Annual eport, 2012, pp.6). In this capacity, Panera has the ability to expand its potential market base considerably should it market…
Espire Marketing. (2010 April 16). "Panera Bread Company Case Study." Web. R
etrieved from: http://www.espiremarketing.org/panera-bread-company-case-study/. [Accessed on 13 June 2012].
Panera Bread. (2010). "2010 Annual Report to Stockholders." Web. Retrieved from:
http://www.panerabread.com/pdf/ar-2010.pdf . [Accessed on 13 June 2012].
Business Organization Coursework:
Mary and Joseph, stakeholders in Kings plc, are concerned about the company's management practices by its current directors. One of these recent practices includes the desire by these directors of Kings plc, which owned a hotel, to acquire two additional hotels. As a result, these directors created a subsidiary company for the sole purpose of acquiring the two hotels. In this new development, Kings plc could only acquire few shares of the new subsidiary whereas the directors and the company solicitor purchased the majority of the new subsidiary's shares. Therefore, the new subsidiary was eventually sold and the directors made significant profits. However, the shareholders of Kings plc i.e. Mary and Joseph want to know whether the directors were legally entitled to carry out such practices. These shareholders are specifically concerned with the legality of the directors' actions and the relevant legal sanctions against the directors, which…
Birds, J & Boyle, A.J 2011, Boyle and Birds on company law, 8th edn, Jordan's Publishing, St.
Thomas Street, Bristol.
Dignam, A 2011, Hicks and Goo's cases and materials on company law, 8th edn, Sweet & Marxwell, Avenue Road, London.
Hannigan, B 2012, Company law, 3rd edn, Oxford University Press, Great Clarendon Street,
Many people have become critics of the ethical standards of many industries, yet many such industries (pharmaceuticals, agribusiness, casinos, tobacco companies) remain highly successful.
Since the definition of ethics is always in the eye of the beholder, it is essential that the business frame the issue of ethics in a proprietary manner. Each firm will choose a slightly different version of ethics to which it will adhere, but that choice must reflect the ethical standards of potential investors and potential customers so as to continue to attract both groups. A business with a clearly thought-out, well-defined code of ethics is more likely to have those ethics permeate throughout the organization. If nothing else, the ethical principles will be consistent throughout the organization, such that management and other stakeholders know what to expect from their employees. That, at least, will provide insurance against the likelihood of an Enron-type situation where nobody…
Concord Business Development. (2001). Importance. Concord Business Development. Retrieved December 14, 2009 from http://www.concordbusiness.com/services/business_plans/importance.html
Cox, H. (2007). The importance of a business plan. EZine. Retrieved December 14, 2009 from http://ezinearticles.com/?The-Importance-of-a-Business-Plan&id=834882
No author. (2007). Competitive Advantage. QuickMBA. Retrieved December 14, 2009 from http://www.quickmba.com/strategy/competitive-advantage/
Business report compares the two Australian service providers where by various aspects are critically looked at in respect to the design elements of a retail store environment. The elements are categorized into exterior facilities, general interior, store layout, interior displays and the social dimensions. Each of these design elements are categorically looked into differently taking into account the services being offered by the two chosen service providers namely Fadez Barbershop and Gloria Jean's Coffees.
The two chosen service providers are unique in their own way having been selected from different industries. Various design elements in comparison with the ussell's Model of affect are discussed and how they relate in different ways. ussell's model of affect talks about the various arousal levels that the consumers achieve when in contact with the mentioned design elements of a retail store environment, the interpretations and the impact they have that affects the buying decisions…
Adam W. (2011). Fadez Barber Shop. Retrieved September 16, 2012 from http://www.yelp.com/biz/fadez-barber-shop-newtown
Anna stahl, Kristina Hook & Petra Fagerberg, (n.d). Designing gestures for Affective input: An analysis of shape, Effort and valence. Retrieved September 16, 2012 from http://eprints.sics.se/145/1/PaperA.pdf
Authorstream, (2012). Crafting the Service Environment. Retrieved September 16, 2012 from http://www.authorstream.com/Presentation/aSGuest80925-757045-personal-environment/
Christopher Lovelock and Jochen Wirtz, (2004). Planning the Service Environment. Retrieved September 16, 2012 from http://tulip.bu.ac.th/~nisit.m/lovelock10.ppt
The American economy is undergoing fundamental change. Due primarily to globalization, industries continue to innovate and change. In particular, the rise of the information age has altered the manner in which business is conducted. Technology has now become an integral aspect of all business operations. In many industries however, technology has had very little impact on the fundamental operations of the business. It is these businesses that are unlikely to undergo fundamental change that are particularly appealing to me. For one, these businesses are relatively stable over the long-term. Earnings, profits, and revenues may increase or decrease over subsequent periods. The underlying business however will remain intact. As such, the business that I will own will be a fitness center.
A fitness center is relatively stable in its value proposition to society. More than one billion adults worldwide are overweight. In the United States alone obesity is responsible…
1) Lee, IMin ( July 2012). "Effect of physical inactivity on major non-communicable diseases worldwide: an analysis of burden of disease and life expectancy." The Lancet.
2) Morris J.N., Margaret D. Crawford Coronary Heart Disease and Physical Activity of Work British Medical Journal 1958; 2 pages1475 -- 1486
3) Reamy, Walker BV (April 2009). "Diets for cardiovascular disease prevention: what is the evidence?." Am Fam Physician 79-569 -- 578.
The company is also interested in developing its product line in order to increase its number of customers.
In the construction industry, the price of the products used in this activity is very important. This is because contractors require large supplies of such products. Therefore, they are trying to find the smallest price for the highest quality. The company provides cost effective products. This means that these products of high quality can be purchased at smaller prices in comparison with the prices of competitors.
The company's promotional strategy refers to advertising on construction magazines, local newspapers, and direct mailing to companies in the construction business. In the case of products directed towards homeowners, the company intends to develop TV and radio ads. Several bonuses can be provided to customers that purchase several products from the company in order to increase demand for such products.
In certain situations the landed cost can also include customs duties, and other taxes that apply to the shipment in case.
Shipping and insurance -- 7.5% of the product's cost.
Packaging -- 5% of the product's cost.
Profits -- 20% of the product's cost.
Organic bread landed cost - $15+7.5%+5%+20% = $19.2
Organic fruits landed cost - $17 +7.5%+5%+20% = $21.76
Organic vegetables landed cost - $16 +7.5%+5%+20% = $20.48
Organic desserts landed cost - $32 +7.5%+5%+20% = $40.96
Organic cheese landed cost - $45 +7.5%+5%+20% = $57.6
Organic wine landed cost - $46 +7.5%+5%+20% = $58.88
The landed cost is established in accordance with the profits requirements of the company. The company must also identify the profits that distributors in Germany are interested in. This is intended to help Naturally Green develop a pricing strategy that can satisfy the company, its distributors, and its customers. It is important to…
1. Industry Statistics and Projected Growth (2012). Organic Trade Association. Retrieved November 21, 2012 from http://www.ota.com/organic/mt/business.html .
2. Germany (2012). CIA, the World Factbook. Retrieved November 22, 2012 from https://www.cia.gov/library/publications/the-world-factbook/geos/gm.html .
3. Landed Cost (2012). Business Dictionary. Retrieved November 22, 2012 from http://www.businessdictionary.com/definition/landed-cost.html .
Business cluster refers to the geographical concentration of closely related businesses, suppliers, and firms belonging in a given field. The primary objective of forming these clusters is to boost the productivity with which firms compete at both national and international levels. Clusters are also crucial in the strategic management processes. This article discusses the benefits of such clusters, the management at domestic and international scales, and the negative aspects of clustering (DeWitt, Giunipero & Melton, 2006).
Concentrated clusters promote the management of supply chains by developing strong relationships between the customer and supplier. Employing the concept of concentrated clusters enhances the benefits a company derives from its interaction by linking various companies and other business entities within the same industry. Operating in concentrated cluster enables firms to understand the precise needs of customers and vice versa. With this situation in place, businesses are able to establish permanent clientele who in…
Fischer, M. (2007). Determination of Critical Success Factors for the Development of Biotechnology Clusters. New York, NY: GRIN Verlag
Porter, M.E. (2000). Location, Clusters, and Company Strategy; Oxford Handbook of Economic
Geography. Oxford: Oxford University Press
DeWitt, T., Giunipero, L.C., & Melton, H.L., (2006). Clusters and supply chain management:
Business and Human esources
Apple Company Inc.
Apple was founded by Steve Wozniak, Steve Jobs and onald Wayne in 1976; however it was integrated in 1977. It is an American company which not only produces computer electronics, personal computers, portable devices and software but also sells them. Apple has been in this business since 30 years and in this time span, it has faced highs and lows in its economic activity. It is not only listed on the NASDAQ with the ticker of AAPL but it has a share in NASDAQ-100 and S&P 500 as well. In 2007, Apple gained extensive fame after the struggle of many years when it introduced the iPhone, iPad and iPod touch in the market (Flippone et al., 2012).
The Organization Today
Flippone et al. (2012) mentioned that Apple has 393 retail stores located in 14 countries since August, 2012. Apple is recognized as the…
DataMonitor. (2011). Apple, Inc. Company Profile. Data Monitor, annual Report, Company Overview.
Economist Intelligence Unit: Fertile Ground: Cultivating a talent for innovation. February 2009
Flippone, T., Youden, D., Pennington, K. And Fersht, P. (2012). Human Resources Transformation: Is It Driving Business Performance? HfS Research, Ltd.
The Global Innovation 1000: How the top innovators keep winning. Booz & company, 2010
This means that you must continually monitor and communicate about possible changes, pertaining to the overall scope of the threat. Once this occurs, is when an entity will have an effective security procedure that will adapt to the various changes that are taking place.
This is significant, because this information can be used to corroborate the overall nature of security threats that could be faced by the SME. Where, this information is useful in helping to identify and address possible operational considerations that must be taken into account. As a result, this will help to provide not only a glimpse of possible security challenges that will be faced, but it will also help to establish an effective IT security protocol.
When you compare this with the previous source, this information can be used to highlight specific security threats that the company we are examining could face. Where, it discusses the…
E Commerce Growth. (2010). Strategic E-Commerce Solutions. Retrieved from: http://www.sescommerce.com/ecommerce-growth.asp
Internet Usage Statistics. (2010). Internet World Stats. Retrieved from: http://www.internetworldstats.com/stats.htm
PEW Wireless Internet Usage Rising. (2010). Wireless Week. Retrieved from: http://www.wirelessweek.com/News/2010/07/PEW-Wireless-Internet-Use-Rising-Mobile-Content/
Reflective Writing. (2010). UNSW. Retrieved from http://www.lc.unsw.edu.au/onlib/pdf/reflective.pdf
Business Plan Proposal:
The Ducks Poker Room
Business Plan Proposal: The Ducks Poker Room
Executive Summary/Company Description
The Ducks Poker Room will be a new for-profit gaming club primarily hosting players of versions of the card game known as "Poker." The Ducks Poker Room will also offer alternate games, including but not limited to promotions for prize pools involving tickets to college basketball and football games. Finally, The Ducks Poker Room will host patrons who are not playing poker.
Business Plan Objectives
Provide exceptional facilities, equipment, service, staff and merchandise that create a highly positive impression on our core customers;
Consistent entertainment atmosphere and product quality;
Capitalize on excellent location opportunity;
d. Launch the venue with a highly publicized grand opening event in the spring of Year 1;
e. Maintain tight control of costs, operations, and cash flow through diligent management and automated computer control;
f. Maintain food costs below…
S. market for counterfeit goods and if Coach and other companies are taking advantage of law. It is foolish according to the attorney of Kim for Coach to threaten its customers with $2 million lawsuits and before antagonizing customers the company must do a minimal investigation and it is not known how many customers got scared and paid off Coach. Kim, had worked for the Coach in 2004, filed suit saying among other major charges that the company wanted to suppress online sale of used items to pay high prices to the company for a Coach handbag. There is a problem for all companies which grapple with counterfeiting and it is often seen on Craigslist and eBay. Along with Kim one more eBay seller, James Caffarella of Littleton, Mass was also sued when he tried to sell legitimate silver golf-ball Tiffany key chain using a stock photograph. He too received…
Coach.com. (2011a) "Company Profile" Retrieved 21 February 2011 from http://www.coach.com/online/handbags/genWCM-10551-10051-en-/Coach_US/CompanyInformation/InvestorRelations/CompanyProfile
Coach.com. (2011b) "Global Business Integrity Program" Retrieved 21 February 2011 from http://www.coach.com/online/handbags/genWCM-10551-10051-en-/Coach_US/CompanyInformation/InvestorRelations/GlobalBusinessIntegrityProgram
Menkes, Suzy. (2010) "Coach Gallops Into Europe" New York Times,
Retrieved 21 February 2011 from http://www.nytimes.com/2010/11/02/fashion/02iht-fcoach.html?_r=1&ref=coachinc
usiness Study Nucor Steel
Historical Performance Review vs. Goals
The performance of Nucor Steel has been one of volatility in their earnings and demand for their products. Part of the reason of for this, is because of the sharp contraction in demand for steel (due to the server implosion in economic activity). At the same time, the traditional volatility of industry would cause the company's earnings to become even more unpredictable. A good example of this can be seen by looking no further, than comparing revenues with the net income between 2006 and 2008. Where, revenues would climb from $14.7 billion in 2006 to $22.6 billion in 2008. While the net income, would become more unpredictable during the same period of time going from: $1.7 billion in 2006 to $1.4 billion 2007. At which point, they would begin to climb again, with 2008 net income coming in at $1.8 billion.…
Nucor Corporation. (2009). Scribd. Retrieved from: http://www.scribd.com/doc/21947260/Nucor-Report
Nucor Reports Quarterly Results for the First Nine Months of 2010. (2010). Nucor. Retrieved from: http://www.nucor.com/investor/news/releases/?rid=1485562
Nucor Steel. (2010). Yahoo Finance. Retrieved from: http://finance.yahoo.com/q/co?s=NUE+Competitors
Packard, John. (2010). Nucor Lowers Galvanized Coating Extras. Steel Market Update. Retrieved from: http://www.steelmarketupdate.com/pub/blog/posts/2010/5/28/nucor-lowers-galvanized-coating-extras/