Business Intelligence
Essays

The overarching objective of the Go Forward Strategy was to continually accelerate the gains made in customer relationship management (CRM), customer service, operations and the maintenance, repair and overhaul of their jets. What Continental was after was the ability to unify their entire operation into a highly integrated, coordinated customer-based platform that could be used for streamlining every aspect of their operations to exceed customer expectations and deliver exceptional value (Watson, Wixom, Hoffer, Anderson-Lehman, Reynolds, 2006). The Go Forward strategy further galvanized Continental unto a very focused strategy for ensuring their Enterprise Data Warehouse (EDW) turned into a Powerful catalyst for customer-driven change (Watson, Wixom, Hoffer, Anderson-Lehman, Reynolds, 2006). The $30M investment in the Go Forward Strategy was one of the most effective investments in technology any airline has ever made in technology, with Continental netting a gain of $500M in increased revenue and cost savings. In the first year alone, Continental was able to eradicate $7M in fraud and drastically reduce the threat of bankruptcy. In addition to all of these benefits, the company skyrocketed in customer experience ratings and customer satisfaction polls, becoming over time the most respected and favored airline (Watson, Wixom, Hoffer, Anderson-Lehman, Reynolds, 2006). Another significant benefit was the ability to integrate many diverse sets of customer, financial and operational data into a single system of record, which gave Continental a very significant competitive advantage over competitors. With the depth of analytics and business intelligence that Continental Airlines has been able to achieve, they are transforming intelligence and knowledge into a competitive strength which is the most advanced and mature level of analytics decision making there is (Cunningham, Il-Yeol Song, Chen, 2006). All of these benefits are also allowing the Continental culture to heal from three bankruptcies and become stronger as a result, which has also given the entire company a chance to resurrect itself and serve customers more effectively than ever before.

The objective of this work in writing is to examine a multinational organization that has experienced cultural conflicts both internal and external to the organization. This work will define the culture conflict and…

Of the many types of forecasts that would need to be created to deliver accurate location analysis and expansion plans, the most critical of all are geo-economic analysis of potentially high growth areas that would not cannibalize the sales of existing Burger Queen restaurants. Location-based and impact assessment programs would need to be created for each of the specific locations being considered to ensure other restaurants' sales and the potential business of other franchisees is not negatively impacted by the decision to expand (Leung, 2003). Location and impact assessments would need to take into account the composition of the target market in the immediate radius of the potential sites by socio-economic, demographic, psychographic and existing brand loyalties as well. All of these analyses could be completed using data dining and advanced analytics processes and procedures to ensure orthogonality of each location relative to another and consistency of selection criteria being used (Prewitt, 2007). With econometric and customer segmentation data, both simple and gravitational methods for trade area analysis next need to be completed. Using a Geographic Information System (GIS) to integrate together data sets of population size, demographic composition, per capita incomes, discretionary income and an assessment of local competition . the manager for Burger Queen could have an excellent idea of where each store location needs to be based. Using GIS data to further differentiate by open retail locations could also give the manager greater insight into how best to geographically position the potential Burger Queen locations for greatest competitive advantage against the competition as well (Prewitt, 2007). In addition to accomplishing these tasks from an analytics standpoint, the GIS system could also tell the manager were competitors are the strongest, meaning they are areas that are unassailable in terms of market development (Leung, 2003). For example of there is a specific area of the city or region that is highly loyal to Subway or McDonald's, the GIS systems could quickly show that data, indicating high concentrations of very brand-loyal customers. This would make launching a store in any of these locations extremely difficult.

Research Proposal on Business Intelligence Diffusion in Organizations

The emerging area of social marketing analytics which is today delivered on the Software-as-a-Service (SaaS) or cloud platform (Lawrence, Melville, Perlich, Sindhwani, Meliksetian, Hsueh & Liu, 2010) is used for…

The transformation of First American Corporation (FAC) from a $60M loss in 1990 to $211M in 1998 can be attributed to the greater levels of effort and high priority placed on putting the customer and their needs at the center of the business. The many investments in Customer Relationship Management (CRM) systems, analytics platforms, integration of marketing, sales and financial reporting systems which combined to form the VISION data warehouse are pivotal to the ongoing efforts at attaining profitability and performance. As FAC has been able to achieve significant results using the Tailored Client Solutions (TCS) strategy, the most critical success factors of this framework can all be attributed to how they unified customer experiences across all segments First American serves. The initial results have been impressive, yet there is much more work that needs to be done in order to gain even greater profitability and customer loyalty. The intent of this assessment is to illustrate how FAC can continually gain greater market share while increasing customer loyalty and profitability in the process. The formidable investment in analytics, BI and CRM systems is paying off, yet there are additional initiatives FAC can take to further grow beyond its current constraints and become a dominant force in the industry. The Tailored Client Solutions (TCS) strategy that includes client information, flexible product lines that can be customized to customers' specific needs, support for distribution management, and consistent service are also proving to be a scalable, highly effective platform for serving the three dominant customers as well. What needs to be included is more of a focus on how to transform these customer experiences into a foundation of ongoing trust. With the series of insights and recommendations gained from this analysis, FAC will be able to become a trusted advisor to its most valuable clients while also using the pervasive analytical platform to better understand their needs, preferences, wants and requirements. It is the intent of this analysis to show FAC how best to accomplish greater customer loyalty, increase customer trust and understand customers to a greater depth and with greater insight than ever before. All of these efforts are unified by deliberately choosing to deliver a perfect customer experience to every customer on every interaction.

This paper reveals the technique to develop a database in the DB2 environment. With DB2 software, the paper creates database for local community library to track the following information: • Customer first name and last name • City, state and zip code • Customer Social Security Number • Customer email, phone number and birth date • Date of applying for a library card. The paper also develops a database for students to generate the following report: • Students living in California • Student living outside California • Name of students taking ITM440 course • Name of students living in California and take ITM440 course • Student names, courses taken, and letter grade for each course.

Service-Oriented Architectures in Computing

The international economic community is now focused on the financial crisis which commenced within the United States and soon spread out across the rest of the world. Additionally, recent emphasis is being placed on the…

Bendoly, E., Rosenzweig, E., & Stratman, J.. (2009). The efficient use of enterprise information for strategic advantage: A data envelopment analysis. Journal of Operations Management, 27(4), 310.