Multinational corporation can basically be defined as a corporation that has its operations in more than one country or is registered in more than a single country. However, the accurate definition of a multinational corporation is usually difficult to determine. In most cases, such corporations are large in size and involved in the production and sale of products and/or services in several countries. As a result of their operations or

Particularly in the conflict between Gerstner and the IBM head in Europe, conflicts arise because of the different culture that Americans and Europeans have. There are several assumptions that can be considered to deduce why conflicts arise between Gerstner and IBM head in Europe. First, the action of directly sending emails to European employees may be offending to the head of IBM Europe. It may be a culture to Europeans

Consider McDonald's, the most ubiquitous face of American franchising. McDonald's has met with tremendous worldwide success in Asia. By perceiving that individuals are buying a bit of America, with every bite of a burger, the hamburger purveyor has generated a solid customer base. This mimics the original success of McDonald's in Soviet then capitalist Russia, during the early years of that nation's extracting itself from the hold of communism. Rather

MNCs Multinational Corporations and the International Economy This essay examines the role of multinational corporations (MNCs) in the global economy. Depending upon the point-of-view, multinational firms are either demonized or celebrated for their role in globalization. Navaretti and Venables (1), both professors of international economics, cite evidence that they are generally a force for prosperity in the world economy. Even though modern multinational firms date back to the late nineteenth century, the term

companies today, especially multinational corporations (MNCs), have acknowledged that their responsibilities and activities are not just restricted to creating shareholder value, but also extend to addressing direct stakeholders' demands (i.e. employees and customers) as well as taking into account the effect their operations have on the environment and the community. Organizations have readily accepted, and many have even supported, the belief that Corporate Social Responsibility (CSR) should be demonstrated

Cultural Distance: How Is it Measured, And How it Impact on Global Marketing Operations The persistence of cultural distances is relevant for the global multinational marketing operations exposed to multiple cultures in their everyday activities. This indicates that marketing across border introduces complexities because it forces global marketers to tailor their approaches and practices to each cultural context they carry out their business activities. As a result, this paper will discuss