Cango Essays (Examples)

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Strategic Planning Recommendations

Words: 315 Length: 1 Pages Document Type: Essay Paper #: 90434600

Strategic ecommendations

Understanding consumer buying process is very critical to make consumer complete transactions. (Homburg, Sabine, Harley, 2009).

Cango Company should design a very good Website to assist consumer to complete buying process.

Cango should provide necessary information in the company Web page to make consumer complete buying process.

The Homepage should deliver extensive information about the company's product and services.

All information should be displayed at the Webpage strategic location where consumer will be able to view the information without problem.

Strategic ecommendations Contn

The Webpage should mirror consumer's buying process starting from the problem recognition to a product purchase.

Cango should also carry out an extensive research on consumer characteristics that include demographic and psychographic consumer's patterns.

The company should understand the psychological, personal, and social factors affecting buying behaviors.

Strategic ecommendations Contn

Analysis and evaluation of alternative products is also very critical in a consumer buying process.…… [Read More]

Reference

Homburg, C. Sabine, K. Harley, K. (2009). Marketing Management - A Contemporary Perspective (1st ed.), London.

Laermer, R. Simmons, M, P. (2007). Marketing, New York: Harper Collins.

Shaw, E. (2012). Marketing strategy: From the origin of the concept to the development of a conceptual framework. Journal of Historical Research in Marketing, 4(1), 30 -- 55.
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Group Is the Percentage of People That

Words: 458 Length: 2 Pages Document Type: Essay Paper #: 13659398

group is the percentage of people that actually make a purchase after placing the item in the shopping cart. The case states that about seventy five percent of the shoppers fail to make the purchase after adding items to the basket while 25% actually complete the checkout.

It is apparent the company needs to better understand their customers and online consumer behavior. Although these figures might seem abnormally large, that might necessarily be the case. If these rates are comparable to the industry standards then the company might be better off focusing on increasing their overall traffic.

Andrew used outside research and when this was mentioned it made him nervous and uneasy.

Recommendation

Using outside research is not necessarily a bad thing. In fact, the best research uses data and findings from multiple perspectives.

Issue 3

Jack wants more than just one ASRS.

Recommendation

I would start with just one…… [Read More]

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Communication There Are a Number of Factors

Words: 952 Length: 3 Pages Document Type: Essay Paper #: 82439986

Communication

There are a number of factors Nick needs to consider for the project to be a success. First, he needs to understand what the project is, and what the expectations for the project are. These need to be specific, so that they can be actionable and so that Nick can be evaluated properly. Nick will need to understand the industry and project management process well in order to translate the desired specs into a set of actions and resource allocations that will deliver positive results. Internal resources, external environmental conditions, time frames, specs, budgets -- there are an almost untold number of individual factors that need to be taken into consideration.

The planning meeting here is in incomprehensible debacle. There is no focus and no specificity. Now, this is done in media res so we'll assume that everybody knows each other and their roles, and that the project has…… [Read More]

References

Pavey, S. (2014). Cost-benefit analysis. MindTools.com. Retrieved January 18, 2014 from http://www.mindtools.com/pages/article/newTED_08.htm