Filter By:

Sort By:

Reset Filters

Cathay Pacific Essays (Examples)

Having trouble coming up with an Essay Title?

Use our essay title generator to get ideas and recommendations instantly

The Future of Cathey Pacific
Words: 2424 Length: 8 Pages Document Type: Essay Paper #: 90464595
Read Full Paper  ❯


ReferencesCzerny, A. I., Fu, X., Lei, Z., & Oum, T. H. (2021). Post pandemic aviation market recovery: Experience and lessons from China.Journal of Air Transport Management,90, 101971.Dube, K., Nhamo, G., & Chikodzi, D. (2021). COVID-19 pandemic and prospects for recovery of the global aviation industry.Journal of Air Transport Management,92, 102022.Kreil, A. S. (2021). Visual protest discourses on aviation and climate change.Annals of Tourism Research Empirical Insights,2(1), 100015.Lo, K. Y., & Kwan, C. L. (2019). The effect of environmental, social, governance, and sustainability initiatives on stock valueExamining market response to initiatives undertaken by listed companies.Corporate Social Responsibility and Environmental Management,24(6), 606-619.Malkani, M., Hulpke, J., Lau, C., & Ho, T. (2020). CATHAY PACIFIC AIRWAYSWHAT NEXT?International Journal of Case Method Research & Application.Man, J. L. I., Xu, M., & Ahmed, S. (2021).Drivers and Effects of Merger and Acquisitions in the Airline Industry: A Case Study of Hong Kong(No. TRBAM-21-01187).Tsui, W. H. K., Fu, X., Yin, C., & Zhang, H. (2021). Hong Kongs aviation and tourism growth-An empirical investigation.Journal of Air Transport Management,93, 102036.

air traffic
Words: 28110 Length: 102 Pages Document Type: Thesis Paper #: 54322150
Read Full Paper  ❯

air traffic has continued to increase and it now constitutes a considerable proportion of the travelling public. The amount of long-hour flights has increased significantly. Based on the International Civil Aviation authority, air traffic can be anticipated to double amid till 2020. Airline travel, especially over longer distances, makes air travelers vulnerable to numerous facets that will impact their health and well-being. Particularly, the speed with which influenza spreads and mutates, via transportation routes, is the reason why the influenza pandemic is considered to be a huge threat to the human population. Pandemic is a term, which is used for a virus or microbe when it spreads over a large area, in severe cases even the whole world and large number of people start getting affecting by it (CDC, 2009).

In the past 300 years, there have been ten significant influenza pandemics outbreaks that have taken place in this world.…


Airports Council International (2009) Airport preparedness guidelines for outbreaks of communicable disease. Available at: (Accessed: 28 November 2011)

Bouma, G.D. (2002) The research process. 4th edn. Melbourne: Oxford University Press.

Brigantic, R., Delp, W., Gadgil A., Kulesz, J., Lee, R., Malone, J.D. (2009) U.S. airport entry screening in response to pandemic influenza: Modeling and analysis. Available at:  (Accessed: 28 November 2011)

Bush, George W. (2003a). Homeland security presidential directive -- 5: Management of domestic incidents. Available at:  (Accessed: 28 November 2011)

Airplane Tickets Are a Common
Words: 896 Length: 3 Pages Document Type: Term Paper Paper #: 40280671
Read Full Paper  ❯

Because passengers in those classes also receive larger seats, there is also some opportunity cost associated with those seats. There are simply fewer paying fares per square meter in those classes as a result of the larger seats. So to some extent, the price discrimination reflects both service and opportunity cost. However, the additional cost of serving these passengers is not as great as the differential in the ticket prices.

In addition, there is price discrimination in terms of when the ticket is purchased. Economy class and business class tickets cost more when purchased closer to the flight date. This reflects that buyers purchasing at the last minute are less likely to be price sensitive than buyers purchasing well in advance. Advance purchasers tend to be vacationers, who have a higher price elasticity of demand. Last minute purchasers tend to have low price elasticity of demand, as they need the…

Works Cited:

McAfee, R. (2008). Price discrimination. Issues of Competition Law and Policy. Retrieved November 16, 2010 from

Study on Improvement of Low Cost Airline in Thailand
Words: 11802 Length: 40 Pages Document Type: Dissertation or Thesis complete Paper #: 57365723
Read Full Paper  ❯

Low Cost Airline in Thailand

The Study on Improvement of Low Cost Airline in Thailand

Geography of Thailand

Nature of Airlines

Variables under Study

The Profitability of Low Cost Airlines in Thailand

Thai Economy

Operating esults, Selected Airlines, Financial Year 1999

The Economies of Scale Attained By Airline Industry

Human esource Practices

The future of low cost Thailand Airlines

Contrasting Qualities of State Owned and Non-State Owned Airlines

The Study on Improvement of Low Cost Airline in Thailand

Thailand is a global source for customers seeking cheap labor or material inputs. The country is rich in natural resources -- tin, rubber, natural gas, tungsten, and timber being a few examples. The country is a major source for agricultural products1a.

Thailand also has an abundant supply of low-skilled labor with high participation rates in the workforce 86% for males and 67% for females in 1995. At the same time, the country…


Aharoni, Y. & Nachum, L. (Eds.). (2000). Globalization of Services: Some Implications for Theory and Practice. London: Routledge. Retrieved June 11, 2011, from Questia database: 

Alagappa, M. (Ed.). (1998). Material and Ideational Influences. Stanford, CA: Stanford University. Retrieved June 11, 2011, from Questia database: 

Asia Top Companies by Sales. (2000, June). Business Asia, 8, 38. Retrieved June 11, 2011, from Questia database: 

Beirman, D. (2003). Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach / . Crows Nest, N.S.W.: Allen & Unwin. Retrieved June 11, 2011, from Questia database:

Airline Industry Has Become Increasingly
Words: 17068 Length: 50 Pages Document Type: Dissertation Paper #: 69548589
Read Full Paper  ❯

By the turn of the century, though, these low-costs carriers had become profitable or at least had significantly reduced their losses due in large part to concomitant increases by major carriers that were increasing their prices in response to decreasing yields and higher energy prices (Doganis 2001).

By and large, passenger traffic across the board increased significantly prior to September 11, 2001 and all signs indicated it was continue to increase for the foreseeable future. For example, according to Janda, Flouris and Oum (2005), global air passenger traffic increased from 1.573 trillion revenue-passenger-kilometers (RPK) in 1985 to 3.394 trillion in 2000, representing a 116% increase during this decade-and-a-half period, or an average annual compounded growth of 5.26%. Furthermore, between 1985 and 2000, air freight traffic grew at even faster rate than passenger traffic (Janda et al. 2005). These authors also emphasize airlines are directly affected by the larger economy in…

Network." 2010, October 7 Canada NewsWire Group. [online]. available:

Shopping Tourism in Hong Kong Item Page
Words: 4928 Length: 18 Pages Document Type: Essay Paper #: 33709828
Read Full Paper  ❯

Shopping Tourism in Hong Kong

Item Page Number

Tourism in Hong Kong

Shopping Tourism in Hong Kong

Urban Tourism

Destination Marketing

Shopping Tourism

Questionnaire Design

Shopping Tourism in Hong Kong

Shopping tourism is a major aspect of the global tourism trade and as such is an area of tourism that is and should be promoted by destination countries and locations. This is true for Hong Kong as well as in other locations throughout the world. Ashworth (1989) writes that urban regeneration and tourism have become critically important activities beginning in the 1980's. Ashworth specifically notes two elements that link the ideas of the city and tourism and which show the complex relationship that exists between the features of a city and the functions of tourism that serve to result in shopping tourism in the city. The first element is comprised by the specific characteristics of a city and how this…


Cheung, Sidney (nd) Cultural Tourism and Hong Kong Identity. Department of Anthropology. The Chinese University of Hong Kong. Retrieved from:

Discover Hong Kong by Rail (2012) Hong Kong Tourism Board. Retrieved from: 

Experience Unique Hong Kong (2012) Hong Kong Tourism Board. Retrieved from: 

Hong Kong Culture (2012) Tourism Asia Network. Retrieved from:

Marketing and Operations Management
Words: 2705 Length: 9 Pages Document Type: Term Paper Paper #: 14313988
Read Full Paper  ❯

airlines operating in and out of the UK. It has 12 sources in Harvard Style.

Company Overview

British Airways (BA) has come a long way by expansion of their services and fleet. Currently the airline is operating from Harmondsworth in the United Kingdom. British Airways is the biggest airline providing airline facilities all over Europe. The airline has strength of more than 365 planes. British Airways offers its clients access to more than 270 destinations all over the globe. These destinations span in more than 97 countries. The major activity zone for the airline is London, more specifically the Heathrow and Gatwick airports [Hoover's, 2003].

Business Environment Evolution

The roots of British Airways can be traced back to around the time of the orld ar I. The formal introduction of the airline took place with the decision of the United Kingdom government to combine two British airlines operating at that…

Works Cited

Author not available, August 1, 2002, 'British Airways announces changes to winter services' Airline Industry Information at 

Fedrick, LM 2002, British Airways Company Information, Southern Illinois University Edwardsville: 

Grugulis, I. And Wilkinson, A. 2001, British Airways: Culture and Structure, Research Series, Paper 2001: 4, No. 10. At

Quantas Airways Limited Company Financial
Words: 1840 Length: 7 Pages Document Type: Essay Paper #: 79846494
Read Full Paper  ❯

" (Qantas Airways Limited and Controlled Entities - Preliminary Final Report, 2008)

In July, 2008 Qantas reported that it intends to "eliminate 1,500 jobs world-wide and it shed plans to increase flying capacity as it continues to battle high jet-fuel costs." (the Wall Street Journal, 2008) in addition, the plans to hire 1,200 people have been canceled. Qantas will also be retiring 22 aircraft from its fleet and call centers in Arizona and London will be closed as well. (Thurlow and McFarland, 2008)


Quantas Airways, Ltd. is the number one domestic airline industry in Australia and is a leader in the Asia-Pacific region. In fact, Quantas is among the ten largest airlines in the world and connects Australia in approximately 81 destinations and forty countries throughout the world. The company operates several regional airlines in the country of Australia and carries in excess of thirty million passengers…


Thurlow, R. And McFarland, L. (2008) Corporate News Qantas Plans to Cut Jobs, Scraps Capacity Increase. Wall Street Journal. 18 Jul 2008.

Qantas Airways Limited and Controlled Entities (2008) Preliminary Final Report. 20 June 2008. Online available at:

Qantas Airways Ltd. (2008) Financial Times. Online available at

Aer Lingus the Flag Carrier
Words: 2658 Length: 9 Pages Document Type: Term Paper Paper #: 58548907
Read Full Paper  ❯

The incident occurred when Aer Lingus said it would suspend pilots who refused to willingly help train and recruit pilots for the airline's base at Aldergrove (Tilson 2007). The management set the deadline at 1:00 PM that day. Any pilot who would refuse would be suspended. The previous week, the airline company suspended seven pilots who refused to comply. It also warned that there would be more suspensions for the refusal. The pilots adopted a non-compliance and non-cooperation policy with the elfast base on account of its terms and conditions they deemed unfair (Tilson).


Hope could have motivated Aer Lingus chief executive Dermot Mannion to invite the members of IALPA to a dialogue. It was aimed at settling or reducing the troubles hounding the new elfast base (RTE 2007). ut IALPA president Evan Cullen said that the invitation was too late to make as some of the executive members…


Airline Industry Information. Aer Lingus Pilots Endorse Settlement Plan. M2

Communications, Ltd.: Gale Group, 2002

Aer Lingus Could Break Even by 2003., 2002

Aer Lingus Staff Suspend Strike Threat as New Pay Talks

Economic Influences That Can Negatively
Words: 2158 Length: 7 Pages Document Type: Term Paper Paper #: 29976635
Read Full Paper  ❯

Why does GE finance poorly-rated airlines with its aircraft financing? GE benefits in three ways: (1) its lower cost of capital than the airlines means that it can charge a risk premium, and make more money on the airline debt, (2) it sells aircraft engines and, more critically, spare parts, which are the biggest long-term source of revenue for the company, and (3) the loans are well-collateralized. Even in a bankruptcy procedure, the airlines have relatively little recourse to the assets, and GE would be free to sell or lease the airlines to others. Other leasing companies, while they don't have GE's aircraft engine business, are able to lure tax-advantaged investors (offshore, those receiving tax credits, others) who also give them a lower cost of capital; their expertise in leasing and selling planes, as well as their leverage in pricing negotiations with the major airframe manufacturers gives them an advantage…


Business Week. "Why GE Is Keeping Loser Airlines Aloft." Business Week 7 February 2005: n.p.

Francisco, Federal Reserve Bank of San. Competition and Regulation in the Airline Industry. Economic Report. San Francisco: Federal Reserve, 2002.

Gittell, JH, Cameron, K, Lim, S and Rivas, V. "Relationships, Layoffs and Organizational REsiliance." The Journal of Applied Behavioral Science (2006): 300-329.

Mackinac. Price Elasticity of Demand. Economic. Mackinac: Mackinac Center for Public Policy, 1997.

Diversification Strategies the Ansoff Matrix
Words: 1782 Length: 5 Pages Document Type: Term Paper Paper #: 61658287
Read Full Paper  ❯

However, during that time, the car sales industry was experiencing a recession and Virgin Cars was caught up in the midst of this recession. Therefore, even though through franchise agreements with manufacturers they could stock many cars without paying for them, car sales slumped considerably thus the company was not able to turn a profit.

Among the actions that could have been taken by Virgin Cars to make it successful was taking time to design the business plan and site their stores in order to make sure they gain the most competitive advantage. Secondly, by researching the car sales industry and profile the market before starting the business. By so doing, they would have been able to set more realistic expectations for car sales and device strategies to improve sales despite the recession.


Diversification as a strategy for business growth usually gives rise to successful companies. The strategy of…


Ansoff, I. (1957). Strategies for Diversification. Harvard Business Review, 35(5), 113-124.

Balmforth, J. (2009). Virgin Atlantic. London: Midland Publishing Limited.

Branson, R. (2006). Virgin Atlantic Airways. [Article]. Aviation Week & Space Technology, 165(13), 20-20.

Dominic, O.C. (2006). End of the road for Virgin Cars as Branson gets out, Sunday Times, the.

Ad Description The Color Ad Chosen From
Words: 811 Length: 3 Pages Document Type: Term Paper Paper #: 32602394
Read Full Paper  ❯

Ad Description:

The color ad chosen from People Magazine advertises Thai Airways Southeast Asia Silk Express, the "fastest service from New York to Bangkok." The headline reads, "Less time flying, More time exploring Asia." What catches the attention is the very strange, actually laughable, juxtaposition between the photograph of the ancient spires of what appears to be the Grand Palace on the left frame and an attractive Caucasian woman with her palms pressed together in Asian form and a gold headdress on the right. Whether or not the marketing department wanted this to appear straight or humorous, it draws the viewer. There is very little white space, with the photographs and copy covering most of the page. The signature THAI: Smooth as silk, runs at the end of the page.


The 30-year-old People magazine claims 9.8 readers for every issue printed. Circulation is over 3,600,000, and readership is…

Marketing of Any Product Requires Evaluation and
Words: 1790 Length: 5 Pages Document Type: Term Paper Paper #: 48304601
Read Full Paper  ❯

Marketing of any product requires evaluation and review of Price, Product, Promotion, and Place, generally referred to as the 4 Ps of marketing. Marketing personnel constantly attempt to identify the right balance of these factors to ensure that the customer will select their product. Marketing strategy is always determined based on how the company wishes to position itself with respect to its competitors. For example, Southwest Airlines is a success story at a time when most airlines are struggling to keep their heads above water. Southwest Airlines defined its strategy -- low priced travel cost, limited passenger service and reliable services. This strategy has proved very difficult for other airlines to follow in the recent times. Southwest entered into the airline industry late, it had a change to study the business plans of other airlines and learn from their shortcomings. In May 2003, for the contiguous U.S., Southwest transported 6.5…

Bibliography chron=1#2004Aeroflot. Chronicle of Events. 2005. Available: . June 30, 2005.

Anonymous. "Aeroflot Angers Rivals." Airfinance Journal Feb.225 (2000): 12.

Klebnikov, Paul. "Theft of the Century: Privatization and the Looting of Russia." Multinational Monitor 23.1& 2 (2002): 23.

Manju, V. "Aeroflot Fare-Est of 'Em All." Knight Ridder Tribune Business News Feb 11, 2005: 1.

Social Media on the Advertising
Words: 6921 Length: 15 Pages Document Type: Literature Review Paper #: 21104912
Read Full Paper  ❯

, et al., 2011). Individuals most often use social media to create and strengthen relationships and increase communication within those relationships, rather than explicitly wanting to shop for products. Those individuals are using social media sites to: a) "construct a profile within a bounded system"; b) maintain "lists of other users with whom they share connections"; and c) view and "browse" those lists of connections with others they have interacted with online (Taylor et al., et al., 2011, 259). Many users of social media do not intend to use viral platforms to think about buying products, but end up doing so subliminally. ather, most are using such platforms to create and maintain relationships; "typical social networking sites allow a user to build and maintain a network of friends for social or professional interaction" (Marks 2009 p 5). Jim Tobin's concept of "Cocktail Party" is the analogy for social media that…


ABS Research (2009). 4901.0 - Children's Participation in Cultural and Leisure Activities, Australia. Canberra: Australian Bureau of Statistics.

Boyd, D.M. And N.B. Ellison (2008). "Social Network Sites: Definition, History, and Scholarship." Journal of Computer-Mediated Communication 13(1): 210-230.

Bulearca, M. & Bulearca, S. 2010. Twitter: A viable marketing tool for SMEs?. Global Business and Management Research. 2;4 pp296-309

Clarke, I. (2001). "Emerging value propositions for m-commerce." Journal of Business Strategies 18(2): 133-148.

Impact of China on Hong Kong After 1997
Words: 2315 Length: 8 Pages Document Type: Term Paper Paper #: 92236591
Read Full Paper  ❯

China on Hong Kong after 1997

The purpose of this work is to examine and explore the impact that China has had upon Hong Kong since 1997.

Hong Kong has a population of 7,116,302 of which 96% are Chinese. Due to the political shifts on the Mainland a rapid change in population has taken place. Although many nationalities visit and live in Hong Kong the Chinese culture is the one that dominates in Hong Kong. Religions in Hong Kong can be identified as those of Chinese religions, of which 66% of the population adheres to, Non-religious other, 15% of the population, Christian religions 14% of Hong Kong's population, New religions, 4% and Muslim, 1% of the population.

Those of the 66 percentile in adherence to the Chinese folk religion hold beliefs that are a combination of uddhism, Animism, Confucianism, Taoism, and other beliefs. The main language is Cantonese with English…


Hong Kong 2004 Stamp Expo Opens on January 30 (2004) Xinhua News Agency Hong Kong [Online] at  

The Decision to Build the 777x
Words: 1682 Length: 5 Pages Document Type: Essay Paper #: 53941367
Read Full Paper  ❯

Boeing 777X is an aircraft currently under development. The aircraft is based in part on technology that was developed for the 787 Dreamliner. The company intends this project to be the "largest and most efficient twin-engine jet in the world," and also expects it to have enhanced cabin features that will improve upon the in-flight experience. The jet is intended as a competitor for the Airbus A350, which entered service at the beginning of 2015. Boeing hopes that the 777X will be ready for production in 2017. This paper will outline the process by which Boeing determined to proceed with this project.

Problem Identification

The commercial jet business is global in nature. The market for long-haul jets is basically a duopoly, with Boeing and France-based Airbus. The market for smaller jets is dominated by Bombardier (Canada) and Embraer (Brazil). The only other player in the long-haul jet market is Moscow-based…


Boeing (2016). Introducing the 777X. Boeing. Retrieved March 17, 2016 from 

Gates, D. (2015). Massive, speedy robots ready to build composite wings for Boeing 777X. Seattle Times. Retrieved March 17, 2016 from 

Johnsson, J., Rothman, A. & Catts, T. (2013). Boeing said to near 777X order haul of up to $87 billion. Bloomberg. Retrieved March 17, 2016 from 

Mutzabaugh, B. (2015). United now flying its Dreamliners to six continents. USA Today. Retrieved March 17, 2016 from

Chinese-American Women and Their Experiences
Words: 12463 Length: 45 Pages Document Type: Term Paper Paper #: 92073041
Read Full Paper  ❯

Figue 1. Demogaphic composition of the United States (2003 estimate).

Souce: Based on tabula data in Wold Factbook, 2007 (no sepaate listing is maintained fo Hispanics).

Fom a stictly pecentage pespective, it would seem that Asian-Ameicans do not epesent much of a theat at all to mainsteam Ameican society, but these mee numbes do not tell the whole stoy of couse. Fo one thing, Asian-Ameicans ae one of the most divese and fastest gowing goups in the United States today (Hong, Kim & Wolfe, 2005). Accoding to Alvaez and Kimua (2001), studies have documented time and again that, consistent with thei histoical teatment, Asian-Ameicans continue to be the tagets of acially motivated popety vandalism, vebal haassment, theft, physical assaults, and in some instances, homicide; futhemoe, othe studies have confimed that a pesistent patten diving anti-Asian violence is the peception of Asian-Ameicans as foeignes who pesent an economic, academic, social, and/o…


Due to skills and abilities

4. Based on what you know and believe, would you agree or disagree with the following statements?

Racism in America is no longer a problem for Chinese-Americans.

Racism in America is no longer a problem for women and minorities