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One of the most seductive and pleasurable foods, enjoyed everywhere in the world, is chocolate. Chocolate is a slightly psychoactive substance but it has some health benefits when consumed in its purest forms and in moderation. Much of what is sold as chocolate today, such as the candy bars in the check-out aisles in grocery stores, barely approximates the richer varieties of the confection like the brands produced in Europe. Most high-quality chocolate contains fewer additives, less milk, and less sugar than the average Hershey bar. Although European manufacturers produce some of the highest quality and best known chocolate in the world, the cocoa plant is native to Central America. The Aztecs enjoyed chocolate mostly as an unsweetened beverage, adding spices like chili peppers and vanilla to enhance the flavor of the naturally bitter drink The term "chocolate" comes from the native Mexican language Nahuatl. Much like coffee, chocolate…… [Read More]
L.; Hutfless, S.M.; Ding, X. & Girota, S. (2006). Chocolate and Prevention of Cardiovascular Disease: A Systematic Review. Nutrition and Metabolism, 3(2),
Halliwell, B. (2003). Health benefits of eating chocolate? Nature, 426(6968), 787.
Hannum, S.M. & Erdman, J.. (2000). Emerging health benefits from cocoa and chocolate.
Journal of Medical Food, 3(2), 73-75.
Hudnell, J. (2006). The Secret History of Chocolate. orld Famous Comics Community. Online at http://www.comicscommunity.com/boards/hudnall/?frames=n;read=985
Keen, C.L. (2001). Chocolate: Food as Medicine/Medicine as Food. Journal of the American College of Nutrition, 20(90005), 436-439.
Kris-Etherton, P.M. & Keen, C.L. (2002). Evidence that the antioxidant flavonoids in tea and cocoa are beneficial for cardiovascular health. Current Opinion in Lipidology, 13(1), 41-49.
Nestel, P.J. (2001). How good is chocolate. American Journal of Clinical Nutrition, 74, 563-564.
Serafini, M.; Bugianesi, R.; Maiani, G.; Valtuena, S.; DeSantis, S. & Crozier, a. (2003). Plasma antioxidants from chocolate. Nature, 424. 1013.
Vinson, J.A.; Proch, J.…… [Read More]
Chocolate Chip Cookies and ubrics: Helping Students Understand ubrics in Inclusive Settings by Elizabeth W. Hall and Susan J. Salmon explains the importance of using rubrics in the classroom and contains useful information about the use of rubrics for the teachers and students alike.
The article effectively explains the usefulness of rubrics for students in understanding the performance expectations of different assignments, as a self-evaluation tool for assessing their strengths and weaknesses, and describes how teachers can use rubrics to assess the performance of their students. It also contains an interesting exercise for developing an analytical rubric through discussion of the characteristics of "chocolate chip cookies" by the students. The exercise can be used by teachers in classroom settings as it is practical, interesting and simple.
Another theme of the article is that rubrics are particularly useful in helping students with disabilities to evaluate their work. (Para on "Why Use…… [Read More]
Symbolism, Advertising and Chocolate
y far, the most overused symbolism to sell chocolate is sex. Chocolate is sexy and women eating chocolate are even sexier. eyond sex, chocolate is synonymous with fun, love, and even patriotism. Let us consider some of the most obvious advertising schemes. What they are really asking the consumer to buy?
An old but very common image is found in the Hershey Company's advertising for its chocolate bar. Post World War II Europe, devastated by the war and overwhelmed by tragedy found comfort in the generosity of the American GI. He carried chocolate bars and gave them to children as he walked through the war-torn streets. They flocked to him, reaching, innocent eyes shining, trusting in his kindness. Were they selling chocolate or the Marshall Plan? A sweet treat or an enticement to trust. Interestingly enough, today's Iraqi children have already discovered the generosity of the…… [Read More]
Thinking of his father, he defies even the coach's remark that he is too puny to play. Jerry must overcome his own sense of powerlessness, and the sickness that overtakes his body after being buffeted from all sides. Emotionally and physically, although he may appear weak, Jerry has inner resources of steel that he discovers when he is, literally and figuratively, down for the count and up against the ropes like a fighter.
Later in the novel, when Jerry continues to ignore Brother Leon's command to sell chocolate, Jerry is told that he has 'guts' again. He experiences the profound realization that his nonconformist stance has empowered other boys, who hated the domination of the school authorities and the Vigils whose abuses the brothers tolerate because they enforce the administration's will and discipline. "I never thought of saying no. Just like you did," marvels an older boy. (125) "e have…… [Read More]
The use of adio Frequency Identification (FID) on individual chocolate packing is making it possible to know item-level inventory positions within the largest retailers for example including Wal-Mart, an early adopter of this technology (Zhou, 2009). The use of FID is also excellent at managing traceability of specific lots or delivery portions of chocolate (Pacyniak, 2006). With the many quality management concerns within the industry as a result of the Chinese lapses on toys (The lead paint incident with Mattel) and the use of milk in chocolates produced in Japan, quality management is far and way the most critical process area that this industry is grappling with today. The use of technologies to mitigate the risk of bad quality products is the fastest growing area of strategic change in the industry.
The last supporting activity area of procurement has also seen radical change in this industry over the last decade,…… [Read More]
Chocolate: ehind Its ad Rap
In today's society, chocolate is everywhere. It seems that people have developed a love-hate relationship with chocolate. According to the U.S. Department of Commerce, in 1997, the average American ate 11.7 pounds of chocolate. American adults ranked chocolate as the most-craved food and as their favorite flavor by a three-to-one margin. (Mustad, 2001)
Throughout the world, exists a society of chocolate lovers. While Americans consume, on average, nearly twelve pounds of chocolate per year, we are not the biggest fans. The ritish eat 161/2 pounds and the Swiss, the inventors of milk chocolate, consume the most at 22 pounds per person.
However, while people love it, they can't help feeling a pang of guilt when eating it because over the years, chocolate has gotten a "bad rap" as being an unhealthy food. However, recent research is slowly unraveling the hidden truth about chocolate - that…… [Read More]
ater for Chocolate
Alfonso Arau's Like ater for Chocolate is a tragic love story. Tita de la Garza and Pedro are in love but are not allowed to marry because of a family tradition which bars the youngest daughter from marrying anyone until her mother has died and no longer needs the daughter to take care of her. Tita's sisters, Rosaura and Gertrudis, are allowed to marry and do so, Rosaura marrying Pedro who only marries her in order to be close to Tita. Unable to marry the man she loves or to fully express her emotions in any real way, Tita puts everything inside her into the food that she prepares for the family. Her unexpressed emotions appear to others in the form of grief, of passion, and of nurturing. After breaking free from her mother, Tita becomes romantically attached to another man but this fizzles after she and…… [Read More]
Water for Chocolate' is a movie based on the popular novel of the same name which was written by Laura Esquivel, a Mexican novelist. The novel was published in the year 1989 and is based on the life story of a young girl called Tita. The entire plot of the movie revolves around the life of Tita and her desire to marry Pedro, her lover. Tita can never get together with Pedro because her mother upholds their family tradition of not letting the youngest daughter marry because she has to take care of the mother in her old age. According to this tradition, Tita can only marry once her mother dies. Another aspect of Tita's personality that has been highlighted in this movie is the fact that she is able to express her feelings through her cooking. Magical realism has been used to combine the ordinary with supernatural, and that…… [Read More]
economic analysis describe illustrate international cocoa/chocolate market 20 years. Within essay refer: forces directed change cocoa/chocolate market; form/s market structure evident industry; strategies companies market strategies; macroeconomic implications industry.
The international cocoa / chocolate industry of the past two decades
Chocolate is the best preferred treat across the entire globe, for all categories of the population, from the most economically endowed ones, to the most economically challenged ones; from the younger members of the population, to the oldest members of the population. In the setting of the immense popularity of cocoa and chocolate, the industry supporting these products is also impressive, with numerous players, cutthroat competition and numerous forces which generate change.
Throughout this project then, the emphasis is that of conducting an analysis of the cocoa and chocolate industry in order to identify the changes which have been occurring throughout the past two decades. In this approach, emphasis would…… [Read More]
A History of Chocolate
Chocolate is one of the well-known and -- loved food commodities in the world today. The universal appeal of chocolate to everyone's palate makes it a very important commodity, encompassing the need to fulfill one's hunger to include one's "affinity" to it, being a 'comfort' and indulgent type of food for most consumers. In fact, chocolate's appeal and affinity goes back to the earliest civilizations in history, developing over time from becoming a nourishing and delicious drink to being a favorite sweet food item popularly known today.
To trace chocolate's history would mean going back to 250-900 AD and 16th century and in three (3) continents, backtracking from North America (via United States), to Europe (particularly England and Spain), and finally, to South America (particularly Aztec and Mayan societies).
Chocolate is made from cacao, a tree that is found in South America. The Mayans…… [Read More]
Any successful services business embodies and continually reinforces the values of service timeliness, reliability, empathy, assurance and tangibles (TEAT) (Sedlock, 2010). These attributes are also essential for any service business to gain trust through authenticity as well (Pine, Gilmore, 2008). Given how synchronized all aspects of their services need to be in order to delight customers, it is apparent how critical communication between employees and customers are in the day-to-day running of an Ethel's Chocolate Lounge. A consistent concerted effort on the part of employees to delight the customers by combining all elements available to create a memorable experience frames the critical success factors. How each is continually improved and continually integrated together will determine the lounges' success over time.
Most Critical Factor in Motivating Consumers to Spend
The most critical factor in motivating consumers to spend at Ethel's Chocolate Lounge is how the purchase and consuming of chocolates creates…… [Read More]
8 million, just a small fraction of the overall chocolate market which is about $6 billion in the United States alone (Organic chocolate booming in U.S.). Everday seeks significant market in the larger overall chocolate market where it will compete head on with America's leading selling candy bars, Snickers, Hershey's Chocolate, Reese's Peanut utter Cups and M&M's (eirne, 2006) instead of niche organic players such as Dagoba, Green & lack, Lake Champlain, Chocolove and Newman's Own.
Rather than establishing a high-end brand like other organic candy companies, this organic chocolate product line will try to serve as a similar product to popular non-organic candy bars. Therefore, Everyday candy bar types will mimic the same flavors as America's leading selling candy bars. However, our company will position the product line as a healthier alternative to popular candy bars, relying heavily on the trend of consumers viewing chocolate as healthy. Everyday will…… [Read More]
Ethel's Chocolate Lounges
Case Analysis: Ethel's Chocolate Lounges
Case Analysis: Ethel's Chocolate Lounges: Back to the Future?
Creating a highly unique, differentiated and memorable dining experience is at the center of the launch of Ethel's Chocolate Lounges in initial cities with further expansions planned in the future. The goal of this analysis is to analyze consumer buying decisions pertaining to Ethel's Chocolate Lounges and an assessment of the factors affecting consumers to choose to spent time and money there. An analysis of the consumer motivations that are most likely to be an effective catalyst for driving additional business are also explored in this analysis.
The Consumer Buying Decision Process to Visit and Spend At Ethel's Chocolates
Dining of all forms, from fast food through high-end dessert and coffee shops all share a common attribute of offering a unique experience first, with pricing often being used as a strong communicator of…… [Read More]
Everyday will also maintain its own Web site for online distribution. Already, one competitor, M&M/Mars is exploring this channel to increase its sales as well as profit margins. Online, consumers can personalize their own labels or foil overwraps which enable manufacturers to charge far more money for their candy (Moran, 2008). "What they have done is drawn the focus away from the chocolate and drawn attention to the product. For manufacturers and retailers, it's important to understand the difference between what you make and what people buy. & #8230;M&M is selling ego enhancement." (Moran, 2008). Therefore, Everyday will leverage the Web to discover new ways to enhance its own products.
Customer Relationship Management
Everyday realizes the importance of CRM which is essential to "the establishment, maintenance and optimization of long-term mutually valuable relationships between consumers and organizations (Introduction to customer relationship management (CRM)). According to this source, long-term customer relationships…… [Read More]
Promotion: Promotion will focus heavily on retail channels that are key to the product's success. large presence in these channels is required to compensate for lower margins than other organic chocolate competitors.
Competitive dvantage: In most organic food categories, organic foods are similar to non-organic foods with the exception of all natural ingredients and growth techniques. We feel that competitors such as Dagoba, Green & Black, Lake Champlain, Chocolove and Newman's Own have really missed the boat by developing entirely new designer flavors. While organic foods are priced higher than non-organic foods, organic candy bar makers have tripled or quadrupled the price of a regular candy bar, making the price out of reach for many consumers. Thus, Everyday is about duplicating existing non-organic options at a more reasonable price point.
Integrated Marketing Communications is a term used to describe a holistic approach to marketing and considers the relevance of advertising,…… [Read More]
Charlie and the Chocolate Factory
Setting and Characters: The main character in Roald Dahl's Charlie and the Chocolate Factory is Charlie Bucket. Charlie is sweet but his family is poor. Charlie is the hero of the novel. His Grandpa Joe is a very kind and good-natured man and goes to the chocolate factory with Charlie.
Willie Wonka is the mysterious owner of the Chocolate Factory. Four other children besides Charlie also win tickets to the chocolate factory. Mike Teavee pretends he is a cowboy. Veruca Salt is a spoiled brat whose father gets her everything she wants. Violet Beuregarde can't stop chewing gum. Augustus Gloop is a chubby kid who can't stop eating. At first the novel is set in Charlie's home and his town, which are dark and gloomy. Later the setting shifts to the colorful Chocolate Factory.
Summary: Charlie and the Chocolate Factory by Roald Dahl is a…… [Read More]
Clearly, a child's tendency to over-indulge is seen as something that must be curtailed.
Finally, we have the Oompa Loompas - our Greek chorus. After each tragedy befalls one of the children or their parents (or both) the Oompas recite a poem. "Dear friends, we surely all agree / there's almost nothing worse to see / Than some repulsive little bum / Who's always chewing gum." These poems seem to act in opposition to the basic business sense of Wonka. but, the Oompas are there not to make money, but to fulfill their master's dream. So, they are free to make judgements of others as they do not take part in the commerce. The Oompas are singular to children's literature in that they allow for the kind of criticism often leveled at children by adults to be accepted by the audience. The Oompas, then, in the book, are an acceptable…… [Read More]
Charlie and the Chocolate Factory
For many fans, there are few things that entertain and inspire as much as those films that include Johnny Depp. Each of his characters portray unique, and often bizarre qualities that never fail to make fans come back for more. In "Charlie and the Chocolate Factory," Depp portrays Willy Wonka, the somewhat eccentric owner of a chocolate factor. While Willy Wonka is definitely one of the stranger characters in the film, there is no shortage of these, including the "Oompa Loompas" and at least four of the five children with somewhat exaggerated traits who visit the factory with Charlie. Through the elements of the bizarre, the film demonstrates the value of family love and the importance of respect to obtain what one wants in life.
The film begins with a narrative voice over introducing the audience to Charlie Bucket, who is so poor that his…… [Read More]
Tita manages to survive at first, but consciously allows her desire to be with Pedro to overtake her.
Synthesis: In some ways, this is similar to Heathcliff's thoughts at the end of Wuthering Heights: "My old enemies have not beaten me; now would be the precise time to revenge myself on their representatives -- I could do it, and none could hinder me. But where is the use? I don't care for striking, I can't take the trouble to raise my hand." His desire for revenge consumed his life, making him a bitter and violent person. His desire was a negative one, and its fulfillment throughout his life wears himself out to the point that he cannot even reach its final culmination. This shows the reverse of the theme as it appears in Like Water for Chocolate; here, the desire is a positive one, and though its fulfillment is still…… [Read More]
Water for Chocolate" by Laura Esquivel, and "Kitchen" by Banana Yoshimoto. Specifically it will discuss how the writing styles of the two novels compare in portraying the theme of love. Love and passion are central to these two novels, but so is food and food often communicates the passion the characters are feeling. The books also talk about loss, often the loss of a love, another aspect of passionate and loving relationships.
In "Like Water for Chocolate," the main character Tita is the youngest daughter of Mama Elena. Mama Elena will not allow her to marry, because she is the youngest daughter, and she is the one that must care for Mama Elena until she dies. Tita is in love with Pedro, a neighbor boy who loves her too. However, when he asks for Tita's hand, Mama Elena says no, and offers him Tita's sister, osaura, instead. Pedro agrees to…… [Read More]
Though Rosaura bears some feelings towards Pedro, it is doubtful that she really loves him in the way Tita does, and it is certain that Pedro feels more for Tita than he does for his new wife. Still, their wedding -- their public celebration of love -- is hugely destructive to Tita and ultimately everyone else.
Synthesis: Although the elements of magical realism do not crop up in the works of Jane Austen, many similar themes are expressed. The girls in this novel also experience tremendous loss, though of a different nature, and Austen's description of them reads like a less-fantastical description of the wedding guests: "They gave themselves up wholly to their sorrow, seeking increase of wretchedness in every reflection that could afford it, and resolved against ever admitting consolation in future" (p. 17). This comes after the loss of their father and an extreme change in their fortunes,…… [Read More]
Big City Chocolate Company Challenge
Proposal for Chocolate Gift Baskets for Big City Tech's Baseball Tournament
Bryan Thompson, Athletic Director
1804 Technology Way, Big City, Florida 33999
Dear Mr. Thompson:
Thank you very sincerely for your interest in the Big City Chocolate Company providing unique chocolate presentations for the teams that are coming to your campus for the regional postseason baseball tournament.
Our company is proud and pleased to have provided your fine school with unique and memorable chocolate confections in the recent past, and we eagerly look forward to a continuing business relationship with Big City Tech, a relationship that is mutually productive for both parties.
Indeed, two members of our staff are recent graduates of the business department at Big City Tech, and the quality of their effort -- and their excellent work ethic -- is reflective of the quality of education your fine college provides to this…… [Read More]
For example, the number of customers interested in this type of product is a reduced one. Basically, there is no significant market for spicy chocolate that the company can address.
As a consequence, the company must create such a market. The company must create the need for spicy chocolate. Cowgirls Chocolates must introduce this type of product in customers' eating habits.
This is where Public Relations are very important. PR means creating something of high quality and then speaking about it. The company has already created the high quality product, and now they must inform people about it.
For example, the company can sell the product in restaurants specialized in spicy food. The spicy chocolate can be served as a dessert within the restaurant, or it can be purchased for home use.
Also, the company might consider changing the name of the product. Although Cowgirls Chocolates creates a strong image,…… [Read More]
ogers' Chocolates is a company that has a rich history and is Canada's top chocolate maker. ogers' chocolates begun by Charles "Candy" ogers in 1885 at Victoria, B.C. has now evolved to be a company that today competes with multinationals like Nestle which shows its growth and expansion. During the time of the founder ogers the company's store stood at the heritage storefront on Government Street in Victoria. Now there are seven retail outlets and more than a hundred whole sale outlets with a multinational presence shipping to fifty countries and the factory has grown from the Vancouver street beginning to span twenty thousand sq feet unit.
ogers have had a lot of competitive advantages in the years and with the changes in the market.
ogers' primary sources of competitive advantage:
Strengths of the entire industry basically revolve around the demand for artistic creation of chocolates which is…… [Read More]
The ambition is to promote organic chocolate and its implied benefits outside of historically niche markets.
One year marketing objectives include a penetration of U.S. sales markets, where it is predicted that by 2011, the organic chocolate market will have experienced a 71% increase in sales over five years. It is the ambition of Everday to have accounted for every 20th bar of chocolate bought in the United States by that juncture. This would make for a market share of 5% by 2011, which would in all likelihood make Everyday the biggest organic player in the candy bar market.
Knudson, .A. (2007) The organic food market. Online at http://220.127.116.11/search?q=cache:GahEBVSBncJ:www.aec.msu.edu/Product/documents/orking/organicfood1.pdf+%22health+food%22+market+growth&hl=en&ct=clnk&cd=7&gl=us
Organic Nature News (ONN). (2009). Organic Chocolate. Online at http://www.organic-nature-news.com/organic-chocolate.html
Organic Trade Association (OTA). (2009). hy Choose Organic Chocolate? The O'Mama Report. Online at http://www.theorganicreport.com/pages/194_what_s_behind_organic_chocolate_.cfm… [Read More]
ROGER'S CHOCOLATES CASE STUDY
Roger's Chocolates (Rogers) was founded in 1885 and it is the oldest chocolate company of Canada. With such a long history behind it, "Roger's chocolates" is a well-established name in the business of premium chocolates in Victoria, British Columbia where the company does its business. Over the last two decades, the company' sales have grown 900% after changing ownership more than a few times. Steve Parkhill has recently taken over as the CEO of the company and has been given the target of tripling the size of the company within 10 years. The board of directors and the management have different ideas about Parkhill should achieve this target. He is now thinking of a growth strategy that would be approved by both the board of directors as well as the management.
Steve Parkhill wants to devise a growth strategy that would help achieve the target…… [Read More]
The British Company, Thortons Chocolates, was established in 1911 by Joseph Thornton. Today, it is headquartered in Derbyshire England, has 381 company and 261 franchise shops, over 4000 employees, and annual revenue of over 180 million British Pounds. It is the largest independent and confectionary shop in the United Kingdom, and one of the oldest continually operating confectionaries in the world. Up until the mid-1960s it was primarily family controlled, but after 1968 began franchising and expanding under new leadership, although the Thornton family continued to be involved in major Board decisions (Thorton 2009).
Key Business Issues- Up until the 1980s, the company was primarily a seasonal business with a few very large peaks (Valentine's Day, Mother's Day and Easter). New strategies and branding moved this model towards a more balanced, year -on approach and an emphasis on Christmas, Birthdays, and other non-traditional Holiday occasions. In 1982 Thorntons…… [Read More]
Synthesis: This quote is similar to a comment Nick makes about the Tom and Daisy Buchanan in F. Scott Fitzgerald's the Great Gatsby: "They were careless people, Tom and Daisy -- they smashed up things and creatures and then retreated back into their money or their vast carelessness or whatever it was that kept them together, and let other people clean up the mess they had made" (188). Though the Buchanans are not exactly like Mama Elena in their motives, and completely unlike her in their "carelessness" because Mama Elena's destructive impulses are controlled and purposeful, both quotes demonstrate the selfishness and amount of control that the characters involved like to exert on the others around them.
Dialectic Journal #2
Quote: "Each person has to discover what will set off these explosions in order to live, since the combustion that occurs when one of them is ignited is what nourishes…… [Read More]
Positioning and Segmentation
It is vital to position and to segment the market effectively for this product launch for two reasons. One is that the company has sales targets, and the company needs to position in a category that will allow it to hit those targets. The premium chocolate business is competitive, and winning sales will not the easy (Richards, 2018). Furthermore, segmentation allows Apollo to reach the target market where it shops (Gartenstein, 2018). Consumers are not going to go out of their way to try this chocolate so Apollo needs to come to them. If the target market is older, wealthy, educated females, is Wal-Mart going to get the job done? Or should they distribute to Whole Foods? Is Costco-sized packaging consistent with the image the brand is trying to build? Does this market respond well to seasonal chocolate? The answer to these sorts of questions lies in…… [Read More]
market communication plan for Divine Chocolate that produces chocolates for a noble cause of supporting the cocoa farmers of Ghana and promoting Fair Trade. The paper consists of an analysis of its business environment as well as a set of recommended strategies which it can use to beat the competition and effectively communicate its marketing messages to the most potential target customers.
Divine Chocolate is one of the leading Fair Trade chocolate manufacturers in the United Kingdom and United States. In addition to producing the best quality chocolates, Divine Chocolate also aims to promote fair trade in the Global community. This paper presents a comprehensive analysis of the current business and marketing strategies of Divine Chocolate and proposes a market communication plan which can help it better understand its target market, effectively run its advertising and promotional campaigns, and beat the competitor brands which are supported by numerous unknown credential…… [Read More]
Outsourcing and Offshoring
Critically examining the current business practices used by the Hershey organization in the wake of globalization, it is evident that outsourcing and offshoring are among the most prominent practices currently being utilized by the organization. A review of the literature on the process of outsourcing indicates that, overall, this practice is often met with considerable disdain by domestic workers. Scholars argue that the principle perception that pervades the decision to outsource is that the organization is sacrificing good American jobs for cheap labor. Although access to cheap labor may save the organization money, this money is saved at the expense of hard working Americans (Cadbury, 5-6). In short outsourcing is unethical because it effectively places profits above people.
Even though outsourcing is clearly an ethical issue for employees, scholars examining this issue argue that outsourcing is not an ethical decision for the organization. Rather, the decision to…… [Read More]
This contest would be entirely hosted on YouTube with links to the Fearless site, showing every uploaded video entry. Having a contest like this brings the voice of the Fearless customer into the very center of their social media strategy and also sets the foundation of a highly effective virtual community. User-generated content is especially powerful in getting potential customers to see how they are part of the broader customer base, seeing how others like them are using the products shown (ndrew, Fischer, Yongjian, 2012). For Fearless this will also break down the barriers to having customers share more information, thereby creating a more effective dialogue than they are having today. The essence of any effective branding strategy is the embedding of messaging in social networks that support and strengthen the overall customer experiences a given product or service is attempting to convey (Zaglia, 2013). The YouTube Video Contest, with…… [Read More]
In so doing the commodity market and global trade developed a new history for chocolate, one that makes it a very fitting liberator in the small French village depicted in the film.
This new history is a story of sweetness and power, that is, the power to define what constitutes refined taste (Mintz 1985). All these accounts relate how Spanish nuns or monks were the first to domesticate a bitter, cold drink judged to be "more fit for pigs than for human consumption" (compare Constant 1988, 29; Robert 1990, 20). Chocolate was supposedly tamed by adding heat, sugar, and more refined flavorings such as vanilla, cinnamon, amber, and musk. This triumphant transformation heralded the introduction of chocolate to European nobles at court. "Hot, flavored, sweet; virtually nothing recalled its savage origins and, throughout the seventeenth century, the brown ambrosia would attract new followers" (Schiaffino and Cluizel 1988, 18).…… [Read More]
Right and rong ay of Doing Something:
Making chocolate chip cookies
Everyone loves chocolate chip cookies. However, not everyone knows how to make good chocolate chip cookies the right way. People who are good bakers seem to have a mysterious power. hat is their secret? Did they learn their recipes at their grandmothers' knees? Do they have a special gift? The answer to all of these questions is 'no.' Instead, by following some simple steps, it is very easy to make a bakery-worthy chocolate chip cookie.
The first step is to lay out the necessary ingredients to make the cookies, to ensure that all of the components of the cookie are in the cupboard. A bad baker begins sifting flour haphazardly without checking to make sure that all of the ingredients are present. Baking is chemistry, not an art, and substitutions usually do not end happily unless the cook knows…… [Read More]
The business is also becoming one of the leading companies and a well-known case study of the fair trade principles within the market. The business is also creating a noble image within the target market through its efforts of creating awareness for paying the fair price to its coca producers. The image created by the business is significantly affecting its brand image as an ethical brand. The research of Britain (2007) is also evident of the findings presented above.
USA consumer attitudes:
According to Ma (2007) the consumers in United States are also familiar with the fair trade attitudes and principles. The young consumers are highly likely to purchase products that are manufactured by the businesses incorporating fair trade principles. The consumers of young age group prefer to value the contributions of manufacturers towards fair trade principles (Gropel, 2012). The graduates and educated high income group is also tilted towards…… [Read More]
Attracting more customers and gaining financial advantage over the competition as profits would increase
Forces the company to drastically reduce costs, meaning that product quality could suffer demises
Can achieve either of cost advantage or differentiation
Addresses a niche market
Product uniqueness which allows for the charging of a premium price to cover for the additionally incurred expenditure
Additional costs which will reduce overall financial gains (they will however be recuperated from the premium price)
7. Description of the Selected Strategy
Based on the analysis conducted at the previous stage, it becomes obvious that the most adequate course of action at this stage is that of implementing differentiation strategies. These actions basically translate into the promotion of new products onto existent markets, meaning that Porter's differentiation strategy is the analogue of Ansoff's product…… [Read More]
But due to previous expertise with unsustainable high sales during promotional periods and constant decreasing sales at the end of the promotional campaign, the company would not implement the penetration pricing strategy
Terry's Group should implement a variable pricing strategy, meaning that the retail price would be given by the costs of manufacturing the products. A modification in the manufacturing costs (such as commodities or labor force) would materialize in a consequent modification of the retail price
The new Pyramid product line will be available within the company's own stores and also within the stores of Terry's partners and supermarkets
The transport of the products to the retailing destination will be ensured by the producer
The warehousing will also be ensured by Terry's Group
The marketing team at United Biscuits will develop and implement a strong advertising campaign
The advertising campaign will focus around the core…… [Read More]
Also, food is a vehicle of pleasure in general, a celebration of life, the body, and sensuality, which have all been denied by the people of the film for too long. Even simply drinking hot chocolate helps Vianne's landlady to thaw as a human being and eventually to her estranged daughter.
6. How does Vianne's chocolate shop affect the lives of various residents of the village?
One old man finally proposes to a woman he has adored from afar, another woman becomes reconciled with a long-lost daughter. People change, fall in love, and quarrels are healed, and eventually the entire village comes to embrace the spirit of the chocolate shop and what chocolate symbolizes in general.
7. Describe three dramatic events that take place in the movie involving chocolate.
The puritanical Reynaud unintentionally incites an unbalanced man to set a fire, which causes the baron to doubt the goodness of…… [Read More]
Working with chocolate likely necessitates significant expenditures for equipment because chocolate is usually transported and stored in liquid form and because it is milk-based meaning that it requires refrigeration equipment. It is also probable that specialized equipment is required for the process of injecting liquid liquor into the chocolate candies. In both respects, workers will have to be retrained to accomplish the tasks involved in those processes.
Preparing for Redesign and Maximizing Market Share
My first suggestion might be to initiate an intensive advertising campaign to introduce chocolate lollipops. The inventory probably already features chocolate flavored lollipops; I would introduce a chocolate lollipop and shift advertising and marketing efforts to correspond to that new product rollout for obvious strategic reasons. Similarly, I might also introduce a liquor-filled chocolate lollipop.
Operationally, I would assign the staff scheduled for retention after the full implementation of the eventual change because that…… [Read More]
2 Marketing Communication Objectives
• Promotional Objectives: Initiate grass root, interactive, and experiential campaigns, over a six-month period, throughout the United States, to increase brand awareness, trial consumption, and long-term end-users. Target the college and college-aged segment, and college beach territories. Track consumer activity through specialized giveaways and promotions one to 1.5 years to determine the number of resulting repeat, long-term users. Aside from branding results, promotional efforts, with a budget capacity of $300,000, aim to secure at least 20,000 new long-term users or $250,000 in traceable sales, within one to 1.5 years.
• randing Objectives: Maintain and augment a fun, celebratory brand image for Wispa bars. Contract brand ambassadors to foster brand awareness among 250 U.S. colleges, and reach 250,000 U.S. college-aged students with gratuitous Wispa bar samples, over a six-month period.
• Sales and usiness Development Objectives: Establish relationships with five new major retail distributors in the United…… [Read More]
While at J.C. Penney, Walton read extensively about retailing theory and principles. He also had the insight to consider the importance of proximity to his merchandise suppliers and he took full advantage of his ability to turn around merchandise so fast that he could leverage his short-term debts to suppliers into capital for investment and growth.
6. Who is in charge of the company now?
Michael Terry Duke, became the Chief Executive Officer and President of Wal-Mart tores Inc. In 2009. Previously, he was the Executive Vice President of Wal-Mart tores Inc., and before that, he served as Executive Vice President of Administration, and Executive Vice President of Logistics, enior Vice President of Logistics at Wal-Mart tores Inc., and enior Vice President of Distribution of Wal-Mart tores Division (UA).
7. Describe any "barriers of entry," competition or marketing challenges the Entrepreneur overcame.
The principal barrier of entry faced by Walton…… [Read More]
advertisement become an offer, one of the three elements requisite for the formation of a contract between the offeror and offeree? What special rules govern the sale of goods online, and, if this point is reached, at what point does a contract exist between the website (offeror) and the purchaser (offeree)? If, indeed an enforceable contract is formed between an online offeror and a purchaser/offeree, what remedies are available in the form of damages if that contract is breached? The case of Todd v. Foodmart calls upon us to determine an answer to all three of these questions, to decide whether Foodmart's advertised sale of discontinued chocolate sauce was an offer, whether Todd entered into an enforceable contract with Foodmart for the purchase of chocolate sauce at the advertised sale price, and whether Todd can recieve damages for breach of that contract when Foodmart refused to deliver the chocoalte sauce…… [Read More]
4. Which companies are in the strongest position? Which companies are in the weakest position?
Two undisputable leaders of the confectionery industry are represented by the Hersheys Foods Corporation and by Nestle. Both of them are however characterized by the fact that they are large size companies, which operate in numerous sub-fields of the foods industry, without being actually specialized in chocolates and gourmet sweets.
The ocky Mountain Chocolate Factory is on the other hand a less powerful competitor within the industry, but it does reveal potential. "I must admit I'm intrigued by ocky Mountain Chocolate Factory. While the company's clearly not a Hershey in scope, and despite its share price having been essentially flat over the past year, I would venture that its debt-free balance sheet and its earnings growth will stand it in good stead going forward" (Case 22).
5. What moves are rivals likely to make next?…… [Read More]
6. When would you suggest using negative match for keywords? Please give a specific example of a keyword and a related negative match.
The intent of using negative keywords is to trim back the number of items returned in a search, making the results delivered more relevant. The example shown below illustrates how a search of the New York Yankees could be made more relevant by removing the local New York football teams.
Negative keywords: New York Giants, New York Jets
7. Using the information provided in the attached Excel spreadsheet, please answer the following questions:
a. What is the clickthrough rate (CTR) for the keyword, Rock Band 2? Please illustrate the formula used to derive your answer.
CTR = (Clicks/Impressions) x 100
.15 = (16,797/110547) x 100
b. What is the CTR for the overall campaign?
.046 = (575,082/12,282,679) x 100
c. What is the CPC for the keyword,…… [Read More]
The culminating act of the novel also clearly illustrates this principle. During the second time Tita and Pedro make love -- and the only time they do so with complete abandonment, without fear of getting caught, the world reacts in a manner typical of magical realism, with the massive fluttering sound of a thousand doves wings: "Tita was aware of none of this, she was experiencing a climax so intense that her closed eyes glowed, and a brilliant tunnel appeared before her" (Esquivel, 220). This tunnel leads to the afterlife, and means death. Tita is able to keep herself back from this light, resisting the temptation in order to enjoy her newfound world of pleasure with Pedro. Pedro, however, crosses over into the light; the act of uninhibited sexual intercourse is too powerful for him, and he is consumed by it. Though the book's central conflict is the denial of…… [Read More]
From research learned, identify (3) marketing environment forces impact Snickers. Mars Chocolate. Describe force analyze & impact product/service. Explore strategies overcome threats capitalize opportunities
Snickers: Market forces
Concerns about obesity
The escalating global obesity epidemic has caused great concern about too much consumption of 'junk' food. Snickers traditionally advertised itself along the lines of many energy bars, as a treat that 'really satisfied' the consumer by offering a portable, quick source of energy. However, now there are many popular energy bars that offer nutritional bars with higher levels of protein and lower levels of carbohydrates than a candy bar. The trend towards eating healthier has also caused an explosion of portable snacks such as cut-up packaged fruits, individually-sized hummus, and other snack foods with higher levels of nutrition than Snickers bars.
Candy is being banned in many schools -- from school vending machines and even from Halloween and Valentine's…… [Read More]
Slave labor and child trafficking are commonplace in cocoa industry in the Ivory Coast, and the makers of the documentary The Dark Side of Chocolate (2010) found them working as slaves everywhere on the cocoa plantations there. Even though the largest chocolate companies in the world, including Nestle, Archer Daniels and Cargill signed a protocol with the International Labor Organization (ILO) in 2001 that mandated the end of child labor and trafficking by 2008, this has not occurred. Nestle and these other giant multinational corporations denied any knowledge of these practices or any control over slave labor on these Ivory Coast plantations, but they did not wish t see the evidence in the film. Interpol knew about these practices because it has railed the plantations and rescued dozens of children from slavery, even though the government of the Ivory Coast and the cocoa exporters denied that child trafficking…… [Read More]
incurred in the Candy making process.
Candy Making Process
Process of making candy is a long process. The process involves blending and mixing of pounds of chocolate, milk & cream, sugar, candy coating and other ingredients to make candy that would be acceptable to customers. From the brief explanation of the candy making, it is revealed that the production process of candy involves combining the three factors of production such as land, labor, and capital to produce the final products.
In the Candy making, there is a need to set aside the financial resources that would be used to:
purchase the raw materials or the ingredients;
purchase the equipment to make candy;
rent or purchase the land to build the factory or lease the existing factory;
pay direct and indirect labor;
purchase office equipment;
settle other miscellaneous payments such as the telephone bills, water bills and others
After the owner…… [Read More]
Teleford and Ivey James are the second-generation owners of a family-owned manufacturer of premium chocolates started by Teleford's father in 1964. James Confectioners has grown during its 50 years into a large and modern factory with sophisticated equipment and annual sales of almost $4 million. They are above the industry standard in pricing, but not at the top range for the quality they produce. The James' are quite concerned of late about rising costs of base chocolate because it is grown in South America and Africa. Additionally, there are escalating costs from milk and sugar which, in combination, are squeezing the company's margins.
Ratios for Jame's Confectioners:
Times Interest Earned Ratio
Average Inventory Turnover
Average Collection Period
Average Payable Period
33.63…… [Read More]
Branding strategies are key to a company's success. Levi-Strauss must take care not to sully its reputation by jumping into a new line of business attire. The proposal to create a new line of Levi-Strauss office clothes is flawed. The following consulting report outlines the reasons why the company must change its approach towards developing a new line.
Branding strategies are key to a company's success and why the Levi-Strauss name is synonymous with jeans worldwide. Having expanded beyond dungarees and into men and women's casual apparel, the Levi-Strauss brand has remained consistent without being stagnant. Market research would be immanently helpful in making a final decision on whether or not to diversify the brand even further, but based on what we already know, Levi-Strauss cannot enter the business attire industry as a formidable competitor to Brooks Brothers without risking significant if not debilitating losses. It is therefore not…… [Read More]
Human Resources Best Practices: The Hershey Company
The Hershey Company (Hershey) is a world leader, not only in the manufacture of chocolate, but also in ethical behavior. Employing approximately 13,600 people worldwide, Hershey markets its products in 50 countries, with key markets in the United States, Canada, Mexico, India, China and Brazil (The Hershey Company, n.d.). Realizing the importance of ethics in its worldwide operations, Hershey is pointedly: "committed to being all-inclusive" (The Hershey Company, n.d.), deliberately courting prospective employees across the arrays of age, gender, race, ethnicity and sexual orientation; dedicated to mentoring as a means of enhancing the lives of its mentor/protege teams, their families, neighborhoods and beyond. As a result, Hershey has created a thriving organizational culture benefitting everyone it touches.
Hershey's values and the Company's actions to support those values are clearly stated:
"e are committed to being all-inclusive and to realizing our vision of…… [Read More]
Tootsie oll Corporation
Everyone knows that iconic brand. It is the Tootsie oll, one of America's favorite chocolate candies. The company was originally started in 1890 by Leo Hirshfield, making the company over 116 years old (Kesling, 2012). Throughout its long history, there have been little changes to the classic recipes. Yet, is it time foe a change?
With Halloween rapidly approaching, Tootsie oll is in good form. This time of year is when the company generates some of its highest profit margins. Overall, the company is in good shape most of the year as is. However, recent years have shown slight dips in overall profit potentials. The year 2011 saw overall revenue of $528.4 million with a total profit of $43.9 million (Kesling, 2012). Still, the company's stock looks to be on the rise since late 2012 (The Motley Fool, 2013). Yet, it is time for the company to…… [Read More]
Ethics in the Practice of Psychology
Identify the problem.
The therapist must decide how to respond to several potential ethics issues that the client has brought to the client-therapist relationship. The therapist is considering options for responding that will preserve the integrity of the client-therapist relationship and that will avoid communicating any disregard for the ethnic traditions that are most likely influencing the client's actions.
Identify the potential issues involved.
While it is probable that the psychologist has reviewed the ethical guidelines that govern her work, the client has stepped outside of those bounds in several ways. Most notably, the client has not complied with the processes and constraints associated with fee payment, and the client has introduced complexity into the client-therapist relationship by making arrangements for the provision of therapy services to another family member without first discussing the matter with the therapist. In addition, the client…… [Read More]
Gotham is a dark place, which manifests evil in the character of the Joker (Jack Nicholson). Bruce Wayne, Batman, is the force with which evil must reckon. Batman, however, has his own dark side, which is manifest in his costume, his gothic style mansion, and the technology he employs to combat the Joker and other criminal elements.
In this film, Burton needed only a few big name and talented actors -- Jack Nicholson (the Joker), Michael Keaton (Bruce Wayne aka Batman), Billy Dee Williams (Harvey Bent), and Kim Bassinger (Vicky Vale) to attract that audience that might otherwise have opted out of a comic book to film production. Yet the actors in this instance by virtue of their talent need minimal direction, and that allows Burton to focus on the structure of the film. The film is not structured around the actors, but the actors fill the structure of the…… [Read More]
As stated before, the competition in the coffee shops industry has increased drastically during the past recent years. In 2003, the industry had registered total sales of over $6 billion (Ferguson, 2004). The top five competitors of Sweettreats would be: Starbucks, Nestle, McDonald's, Dunkin and Gloria Jean's.
Gloria Jean's is among the leaders of the industry and they basically address their products to the young population. The corporation is based in Australia but present in numerous countries of the globe through franchise contracts (Official Website of Gloria Jean's, 2008).
Dunkin Donuts is a U.S. based company, namely headquartered in Quincy, Massachusetts. In 2006, they registered annual revenue of over $4 billion. They address all types of consumers and sell a wide palette of coffee-based beverages and foods (Official Website of Dunkin Donuts, 2008).
Starbucks is the undisputed leader of the industry and in 2006 they registered annual revenues…… [Read More]
Hershey's Management Case Study
Every enterprise which employs a diverse and multifaceted workforce to facilitate organization, production, and service, from major international corporations to local community churches, utilizes a concept known as performance management to maximize its efficiency and effectiveness. The field of performance management has been defined by managerial researchers as a "strategic and integrated approach to increasing the effectiveness of companies by improving the performance of the people who work in them and by developing the capabilities of teams and individual contributors" (Armstrong and Baron, 1998), and the technique has been used since the 1970's by businesses seeking to improve their organizational results. In the case of the Hershey Company, which has been built into the largest producer of quality chocolate in North America, a clearly defined mission statement defines crucial relationships with key stakeholders, including consumers, investors, suppliers, and employees. Manager Mary Parsons has applied the concept…… [Read More]
THE CACAO TREE (THEOBROMA CACAO)
WHAT IS IN THE COCOA BEAN?
MAKING AND EATING CHOCOLATE
State of the At of Cocoa
Is Cocoa good fo you?
Buden of Poof
CHOCOLATE AS A FAT
EFFECTS ON BLOOD LIPIDS
WHAT IS OK
CHOCOLATE AND HEALTH AND DISEASE
H. Immune Function
J. Othe Disodes
N. Dental Caies
K. Heat Health
Pacemakes and vitamin pills ae just among a few of millions of health poducts that ae sold daily aound the wold. But one of the most easily accessible of all is ight beneath ou noses: chocolate. Cocoa, the plant fom which chocolate is deived, has had a positive effect on today's society because of its active ole in daily health. The development and distibution of cocoa has had a positive effect on today's…… [Read More]
The decision had been to promote it as an aspirational brand using an Italian advertisement dubbed in English, which presented an ambasador's butler offering a huge piled plate of Rocher chocolates to the guests at the party. It seems that what most people disliked about the advertisement was not the actual scene, the party, but the way the English-language soudtrack for the ritish version sounded, as if it had been made in a kitch style transforming the chocolates into ones suggesting "false aspirational" products.
The advertisement had such an unexpected impact that to this day "the concept of a butler wandering around holding a silver tray with a mountain of Ferrero Rocher has become a popular stereotype of diplomacy in general." (http://en.wikipedia.org/wiki/Ferrero_Rocher)Such a marketing failure might have been prevented perhaps, if proper research and understanding of the customer and his way of perceiving certain things had been more thouroghly done.…… [Read More]
It revealed the fact that customers were willing to buy chocolate in order to be in fashion.
The government, which is a communist one, has imposed chocolate importers to mark the country of origin in order to provide the customers with the accurate information about the products they offer.
Size, number, and financial strength of competitors. If we take into consideration the report mentioned above, the main competitors are: Dove (38.61%), Cadbury, Le Conte, Nestle, Hershey's, Golden Monkey, Ferrero Rocher, M&M's, Tresor Dore and Shenfeng. These ten producers account for 90% of the chocolate market, while the first three cover about two thirds of the market share. However, among these ten best companies we can only depict two internal brands. These are Golden Monkey (2.94%) and Shenfeng (1.58%). Due to the new regulations regarding the percentages and quality of the ingredients used, many national producers may not be able to…… [Read More]