Coffee Essays (Examples)

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Health Care SWOT Analysis

Words: 688 Length: 3 Pages Document Type: Essay Paper #: 18036433

Coffee egional Medical Center, Inc. CMC") is a non-profit, 88-bed hospital located in Douglas, Georgia. Since 1953, CMC has served the healthcare needs of the community as the sole hospital-provider in Douglas, Georgia and surrounding Coffee County. CMC's mission is to provide the highest-quality healthcare, in a safe and caring environment, for both patients and families (Coffee egional Medical Center, N.d.).

CMC is an acute care hospital for adults and children in southern Georgia whose primary and secondary markets extend from Coffee to Jeff Davis and Bacon counties to Ben Hill and Atkinson counties.

Technological

Healthcare is miles behind the curve when it comes to technological innovation, an industry that historically has not been easy to innovate for. There are two key trends that have changed the game just in the last few months, explains Zoe Barry, CEO and Founder of Zappx, "opening up what could be a landgrab for…… [Read More]

References

Coffee Regional Medical Center. (N.d.). 2013 Community Health Needs Assessment.

Pozin, I. (2013, October 17). Industry to Watch in 2014: Healthcare Tech. Retrieved from Forbes: http://www.forbes.com/sites/ilyapozin/2013/10/17/industry-to-watch-in-2014-healthcare-tech/
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Product Survey

Words: 944 Length: 3 Pages Document Type: Essay Paper #: 20830074

Marketing

Coffee Cups

here are 2855 locations in NYC alone that sell you coffee cups. o list all these stores -- sometimes duplicated -- would take a volume alone. he following is therefore a summary of some key places that sell coffee cups -- otherwise called mugs, the general price of these (usually ceramic) coffee cups; the details of these coffee cups; and descriptions of outstanding logos and/or designs.

As the Huff Post New York (2012) remarks: "Coffee cups in New York are as varied as the Big Apple" (http://www.huffingtonpost.com/2009/07/13/coffee-cups-in-new-york-a_n_230644.html). For the first three decades it was the iconic polystyrene or paper Greek-themed "Happy to Serve" coffee cup that has now been converted into ceramic. In the mid-1990s, the environmentally friendly Starbucks-style cup rushed into style usually accompanied with sipping lids and cardboard sleeves. All of these are free; you paid for the drink of course. You find these cups…… [Read More]

TSA screener at JFK 'hurled hot coffee at American Airlines pilot who told her to stop swearing' Mail online. dailymail.co.uk  http://www.dailymail.co.uk/news/article-2124997/TSA-screener-JFK-hurled-hot-coffee-American-Airlines-pilot-told-stop-swearing.html 

Nyc Coffee Cups

http://www.cafepress.com/+nyc+coffee-cups
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Remote Industry Description

Words: 1278 Length: 3 Pages Document Type: Essay Paper #: 10583976

Starbucks

Coffee Industry:

Assessing Competitive Dynamics on the Future of Starbucks

The United States is one of the most profitable markets for coffee globally, generating $29B in sales in 2012, yet it is also one of the most volatile from an economic and supply chain perspective as well. The many challenges Starbucks faced in 2009 and the decision to lower prices was one driven by the mercurial nature of the U.S. coffee market consumption patterns specifically (Starbucks Investor elations, 2013). The purpose of this analysis is to analyze the current trends in the coffee industry and predict future trends based on economic and market analysis. The second objective of this analysis is to evaluate future trends in terms of their implications on the future of the U.S. coffee industry. The third objective is to complete an analysis of how these trends will evolve into threats or opportunities for Starbucks.

Analysis…… [Read More]

References

Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.

Porjes, Susan. (2011) Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 7th Edition. Packaged Facts, 2011.

Samadi, Nima. 2012. Coffee & Snack Shops in the U.S. IBISWorld Industry Report 72221b, 2012.

Starbucks Investor Relations (2013). Starbucks investor relations. Retrieved from http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-irhome
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Sustainability and Peter Drucker

Words: 1192 Length: 4 Pages Document Type: Essay Paper #: 86790958

Sustainability of Britt Coffee

Sustainability is a huge word in business today. It is an admirable goal for business to make promises to lower their carbon footprint. Yet, it is the businesses that take this mission and align it with strategic financial goals that illustrate the theories of the late Peter Drucker in action. Drucker believed that without taking care of its operations first, there is no way a business could really be socially responsible in any other meaningful way. Thus, for modern businesses to be successful in their sustainability strategies, they must also be successful in their strategic operational strategies. The health of the business always comes first, according to Drucker, and then the health of their social responsibility and sustainability efforts will come after. This can be seen in the strategy of Britt Coffee, a company that in many ways combines its effort to gain a competitive advantage…… [Read More]

References

Britt Coffee. (2014). Sustainability. Experience Cafe Britt. Web. http://www.cafebritt.com/sustainability

Drucker Institute. (2014). Peter Drucker's Life and Legacy. About Peter Drucker. Web. http://www.druckerinstitute.com/link/about-peter-drucker/

Mok, Karen. (2012). Reinventing Work, Reinventing Organization. Peter Drucker Challenge. Web. http://essay.druckerchallenge.org/fileadmin/user_upload/essays_2012_pdf/S_Karen_Mok_Peter_Drucker_Essay1.pdf

Stallone, Jesse. (2010). Peter Drucker on Sustainability. Sustainability. Web. http://jessestallone.com/2010/09/17/peter-drucker-on-sustainability/
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Transfer Pricing

Words: 1341 Length: 3 Pages Document Type: Essay Paper #: 98341461

Management Accounting

Coffee Makers Incorporated Transfer Prices Case Study

The Current Position

Department B

Proposed Changes

Department B

Coffee Makers Incorporated has two divisions which purchase parts internally form a third department. Two parts; 101 and 201 are produced internally. The current transfer price for those parts is $1,000 and $2,000 respectively. The departments which are buying the parts; dept. A is buying part 101 and dep. B is buying part 201, want to change the purchase pattern, as external suppliers can supply the parts at a price less than the transfer price (dept. C) is charging.

Currently Dept A buys 3000 of the 101 parts from department C. topped up with 1,000 parts from external suppliers, department B. purchases 1,000 parts from dept. C and 1,000 parts from external suppliers. Both departments want to make a change to reduce their own costs, moving more purchases to the external supplier.…… [Read More]

References

Atkinson, AA; Kalan, RS; Matsumura, EM; Young, SM, (2011), Management Accounting: Information for Decision-Making and Strategy Execution, Prentice Hall

Libby R; Libby P; Short, D, (2010), Financial Accounting, McGraw-Hill
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Cmi and Transfer Pricing

Words: 1546 Length: 4 Pages Document Type: Essay Paper #: 83545500

Accounting

Transfer Pricing Case Study; Coffee Makers Incorporated

The decision to make or purchase a good that can, or already is supplied internally requires careful consideration. Different departments may look at the issue differently, especially if the internal transfer pricing does not reflect the market conditions. However, although different departments may have different budgets, the firm will also need to take a broader view and consider the bottom line for the firm.

In this case Coffee Makers Incorporated (CMI) is considering the position of three divisions; Divisions A and B. are both buying parts from Division C. Division A buys part 101, for a transfer price of $1,000, and Division B. buys part 201 for a transfer price of $2,000. Both divisions are under pressure to increase their profitability so when the opportunity for division A to purchase part 101 externally for $900, and division B. has the opportunity to…… [Read More]

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Project Management - Starting a

Words: 2430 Length: 9 Pages Document Type: Essay Paper #: 10425785

P basically means doing a good thing and speaking about it. In other words, no matter how great the new coffee shop will be, unless it is very well advertised, it will not be worth a dime. The new coffee shop will be advertised on: business cards, T-shirts, travel mugs, coasters, glassware, sport bottles, ceramic cups, and others. Also, the coffee shop could be advertised on radio for greater success.

Macro (Top Down) cost estimate

Starting a coffee shop is a business that requires significant amounts of money. In accordance with the coffee shop's size, the following macro costs are estimated:

For a coffee cart the start-up cost is $20,000-$25,000

For a coffee kiosk, the macro costs are usually between $50,000-$60,000

For a coffee drive-thru, the costs for opening such a location may be very different in accordance with the unit's size, reaching $30,000-$180,000

For a sit down coffee shop,…… [Read More]

Reference List

Project management (2007). Wikipedia, the free encyclopedia. Retrieved June 21, 2007 at http://en.wikipedia.org/wiki/Project_management#Project_Objectives.

Quick Plan Coffee Shop (2007). Quickplan. Retrieved June 22, 2007 at  http://www.coffeebusinessplan.com/ .

Make Money in Your Own Coffee Business (2005). Home Business Center, Inc. Retrieved June 22, 2007 at http://www.homebusinesscenter.com/how_to_start/coffee_shop.html.

Starting a Coffee Shop Business (2006). PowerHomeBiz. Retrieved June 22, 2007 at http://www.powerhomebiz.com/blog/2006/07/business-idea-starting-coffee-shop.html.
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Microeconomic Event Related to New Balance Athletic

Words: 2802 Length: 10 Pages Document Type: Essay Paper #: 54114818

microeconomic event related to New Balance Athletic Shoe, Inc.

The shoes industry just like any other business activity encompasses of diverse footwear retailers, manufacturers and wholesalers. The chief wholesalers in the entire United States of America marketplaces especially the brand name owners obtain the shoes from the independent manufactures. The retail footwear organizations range entails the small shoes businesses that provide shoes to the local citizens to the multinational chain companies. However, most of the footwear industries all over the world operate in both the wholesale and retail arenas hence capable of increasing the profitable returns. Operating through both the wholesale and retail arenas also assist the shoe companies to reduce the risks the organization faces. For instance, New Balance Athletic Shoe, Inc. incorporates all the retail and wholesale plants to acquire ready-made materials for the production of the final footwear product (Carroll, Archie and Ann 71).

Analysis of current…… [Read More]

Works cited

Carroll, Archie B, and Ann K. Buchholtz. Business & Society: Ethics and Stakeholder

Management. Mason, OH: CL-South-Western Cengage Learning, 2010. Print.
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Psychographic Segmentation of Starbucks

Words: 2226 Length: 6 Pages Document Type: Essay Paper #: 40414572

Starbucks, a Market Analysis

Starbucks is a major, world wide coffee retailer specializing in a variety of brands of blend coffee and iced beverages, among other related products. Within the market sector Starbucks exists stands several competing companies such as The Coffee Bean & Tea Leaf and Caribou Coffee. Each company shares similar strategies, appealing to a similar demographic, and hails themselves as the high-end of coffee-based shops/cafes. They also share a similar promise of quality ingredients and service. The difference is, while a company like Starbucks focuses on the behavior of consumers to market their product, a company like Caribou coffee relies on the taste and quality of their product, and The Coffee Bean & Tea Leaf rely on location and ease of access.

Starbucks was selected as the primary company to analyze due to its immense popularity and success over the last decade. It has become one of…… [Read More]

References

Mayo, E.J. (1977). The impact of the consumer's psychographic and demographic characteristics on buyer behavior: A comparative analysis of psychographics and demographics as segmentation variables in a rail passenger market. Ann Arbor, Mich: Xerox University Microfilms.

Morrison, M. (2013, September 20). Starbucks Launches Campaign Focused on Bean Quality | News - Advertising Age. Retrieved from http://adage.com/article/news/starbucks-launches-campaign-focused-bean-quality/244263/

Starbucks Coffee Company (2011). Starbucks Company Profile. Retrieved from  http://globalassets.starbucks.com/assets/F62C45CD8A8B4699BEFC60A2618F0431.pdf 

Weinstein, A., & Weinstein, A. (2004). Handbook of market segmentation: Strategic targeting for business and technology firms. New York: Haworth Press.
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Mochalicious Marketing Plan Marketing Strategy

Words: 914 Length: 3 Pages Document Type: Essay Paper #: 29810128

Also, it has to expend a huge amount on marketing and promotional efforts which significantly decreases its profit margins. The company has also restricted itself to the coffee product only -- adding more products can also help it gain a higher market share (Kurtz, MacKenzie, & Snow, 2010).

Competitor Analysis and Differentiation Strategy

Mochalicious Coffee directly competes with the small and large scale coffee and beverages brands like Starbucks, McDonald's, Dunkin Donuts, Barista, Seattle's, Au Bon Pain, Biggby Coffee, Caribou Coffee, Blue State Coffee, etc. These top coffee brands compete with each other on the basis of quality, taste, and pricing of their products. In order to compete with these competitors, Mochalicious Coffee has to charge a competitive price as well as maintain the top quality and taste of its coffee. It also makes every effort to differentiate its products from those of its competitors so that customers always prefer…… [Read More]

References

Kotler, P., Brown, L., Burton, S., Deans, K., & Armstrong, G. (2010). Marketing, 8th Edition. U.S.: Prentice-Hall

Kurtz, D.L., MacKenzie, H.F. & Snow, K. (2010). Contemporary Marketing, 2nd Edition. Toronto: Nelson Education

Paley, N. (2006). The Manager's Guide to Competitive Marketing Strategies, 3rd Edition. London: Thorogood Corporation
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Howard Schultz Case Analysis - Howard Schultz

Words: 1889 Length: 6 Pages Document Type: Essay Paper #: 90287298

Howard Schultz

Case Analysis - Howard Schultz Starbucks

Coffee Company

CASE ANALYSIS-HOWAD SCHULTZ STABUCKS COFFEE COMPANY

Case Analysis - Howard Schultz Starbucks Coffee Company

Company Overview

Starbucks Corporation is the first organization to specialize in marketing and retailing of specialty coffee in the world. Established in 1985, Starbuck operates in more than 50 countries, and the company sells varieties of coffee and tea beverages through the company trademark. In addition to the Starbucks trademark, the company portfolio also includes Starbucks VIA, Seattle Best Coffee and Tazo Tea. The vision of Starbucks Corporation is to become one of the most recognized respected brands in the world, and the company has tried to achieve this goal by expanding outside the United States. Between 2007 and 2011, the company has been able to increase its net revenue by more than 24%. At the end of 2007 fiscal year, the company recorded the net…… [Read More]

References

Auch-Roy, H.R. (2004). The Starbucks Corporation: Past, Present and Future. Ambai University Research Paper.

Porter, M.(1996) "What is strategy?" Harvard Business Review.74(6): 61-79.

Starbuck Corporation (2011). Annual Report 2011. USA.

Market Publisher (2012).Starbucks Corporation Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis. Business Analytic Center (BAC).USA.
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Lolacc Competitive Advantage a Competitive Advantage Is

Words: 1493 Length: 3 Pages Document Type: Essay Paper #: 89140460

Lolacc

Competitive Advantage

A competitive advantage is something that sets the company apart from its competitors. In order to entice customers, a company needs to have something that it does better than its competitors. The more competitive advantages the firm has, and the stronger they are, the more competitive the company will be in the marketplace.

Lola Savannah has a number of competitive advantages that help it in the marketplace. One advantage that Lola has is with respect to freshness and the quality of the roast. Freshness is important because freshly-roasted coffee tastes better, and this is especially true for coffee that has been pre-ground. Coffee from major food companies or importers like Sunbelt Imports lacks the freshness of Lola's coffee. Lola ensures that it receives its beans as quickly as possible from the harvest by working with wholesalers to shorten the supply chain. The fresh beans are then roasted…… [Read More]

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E-Procurement Project Report Staffing Organizations an Increase

Words: 1583 Length: 5 Pages Document Type: Essay Paper #: 99644604

E-Procurement Project eport

Staffing Organizations

An increase in work opportunities and the economics of globalization have transformed employment relations in the recent past. In addition, the aspect of globalization has further shifted the main factors in achieving a competitive edge of technology and knowledge towards human resource management (Mondy, Noe, & Gowan, 2005). An analysis of the corporate market like the one that the coffee shop is operating indicates that all the market players have similar technology and engage in the production and delivery of near similar products and services. Therefore, having the right human resource acts as the main differentiating factor for success. This report on staffing the coffee shop presents business entity with an analysis of the various factors for consideration in its staffing. It also identifies approaches in order to ensure that the establishment achieves a competitive advantage over its rivals through quality service delivery.

The type…… [Read More]

References

Mondy, R.W., Noe, R.M., & Gowan, M. (2005). Human resource management. Upper Saddle River, N.J: Pearson Prentice Hall.

Heneman, H.G., & Judge, T. (2012). Staffing organizations (7th ed.). Middleton, WI: Mendota

House; .

Walsh, D.J. (2013). Employment law for human resource practice (4th ed.). Mason, OH: South-
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Mochalicious Branding Pricing and Distribution

Words: 1117 Length: 4 Pages Document Type: Essay Paper #: 49294620

Distribution Channel Analysis Identifying Wholesalers, Distributors, Retailers, and e-Commerce

ingle or multiple channels of distribution can be utilized including the direct channel of the Internet using the company's e-Commerce website as well as the direct channel of sales teams. Multiple teams that specialize in different products of customer segments may also be utilized. Direct channels include catalogue sales and retail sales as well as the use of a wholesaler or distributor, which is described as a company "that buys products in bulk from many manufacturers and then resells in smaller volumes to retailers. The Value-Added reseller will work with end-users to make provision of custom solutions that including "multiple products and services from different manufacturers." (VanAucken, 2013) a consultant can be used to develop relationshi8ps with companies and make provision of various services types. A dealer may purchase inventory from a manufacturer or distributor and then resell is to an…… [Read More]

Sources

Cooper, L. (2013) Five Strategies for a Successful Global Brand. 1 Jul 2010, Marketing Week. Retrieved from: http://www.marketingweek.co.uk/five-strategies-for-a-successful-global-brand/3015220.article

VanAuken, B. (2013) Building a Global Brand. Brand Strategy Insider. Retrieved from:  http://www.brandingstrategyinsider.com/2007/01/building_a_glob.html#.UZq2RaLMDHR
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Managing a Start- Firm Tasked Preparing Operating

Words: 1113 Length: 4 Pages Document Type: Essay Paper #: 77243507

managing a start- firm tasked preparing operating plan import coffee U.S. Brazil. The plan intend operate coffee import business "Inventory Warehousing policy."

Startup

The organization will be importing coffee from Brazil and selling it into the United States. The idea behind this strategy is based on both cost efficiencies, as well as the long lasting history of Brazilian coffee, which is highly respected across the entire globe.

Still, in order to ensure the final success of the company, it is necessary to devise a strong strategic plan focusing on a multitude of aspects. Some of these aspects include the selection and motivation of the staff members, the purchase of the machineries, the renting of the space and so on. Each of these issues is dealt with in precise order, based on priority and importance.

At the present moment, the priority is represented by the creation of an operating plan in…… [Read More]

References:

Jaecques, T., 2002, Logistics planning, Buildings, http://www.buildings.com/ArticleDetails/tabid/3334/Default.aspx?ArticleID=884#top last accessed on February 13, 2012

Lorrette, K., How to set up inventory in a warehouse, Small Business,  http://smallbusiness.chron.com/set-up-inventory-warehouse-2348.html  last accessed on February 13, 2012

Creating a logistics business plan- questions to consider, Best Logistics Guide,  http://www.bestlogisticsguide.com/logistics-business-plan.html  last accessed on February 13, 2012
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Starbucks' Organizational Culture That Contributes to Its

Words: 1300 Length: 4 Pages Document Type: Essay Paper #: 57942268

Starbucks' organizational culture that contributes to its success in a global economy. Indicate management's role with creating and sustaining the organizational culture.

The first important element of Starbuck's organizational culture that contributes to its success in a global economy is its human resource. Starbucks's success is based on the excellent experience that consumers have when buying their coffee at the location, as well as on related activities (buying additional products, having the coffee at the location, spending time to work and have the coffee at Starbucks etc.). However, fundamental for the maximization of this customer experience is the way the employees relate to the clients, the way they are able to sell the products and service.

As such, Weber (2005), pointed out that the company has invested heavily both in order to maximize employee retention, with competitive wages and benefits, and in the development of the human resource, including through…… [Read More]

Bibliography

1. Weber, Gretchen, (2005). Preserving the Counter Culture. Workforce management, 84(2): 29.

2. Urbancova, Hana, (2013). Competitive Advantage Achievement through

Innovation and Knowledge. Journal of Competitiveness, vol. 5, issue 1, p. 82-96
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Leading Organizations -- Starbucks in

Words: 907 Length: 3 Pages Document Type: Essay Paper #: 67222723

One women stood with hands on her hips and stared at the women making the call, and then even pointed at her watch. The Starbucks employee smiled and waved, saying over the phone that help was on the way.

As the line started moving again when the Starbucks' employee hung up the phone, two young women showed up in their barista aprons and immediately started working on orders. It was evident these two young women had years of experience in making complex drinks -- they knocked down the backlog of custom drinks in about seven to ten minutes. It was impressive to watch. The line was steadily moving at this point and even the lady who had pointed to her watch and given a very defiant look smiled. By 9:30am the first and second wave of flights had left the concourse and the line dwindled to between three and five…… [Read More]

References

Ramsey, R.D., EdD. (2010). Are you missing out on the power of purpose? SuperVision, 71(10), 19-21.
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Business Proposal Food Emporium -- Business Proposal

Words: 971 Length: 4 Pages Document Type: Essay Paper #: 18045415

Business Proposal

Food Emporium -- Business Proposal

This business proposal outlines an emerging model for food preparation. The business will be called the "Food Emporium" and will be located in the downtown Kuwait City area. The overall trend in food services is one that is learning towards health and this trend is expected to develop exponentially as more and more consumers become more health conscious and discover the advantages of living healthier lifestyles. The model consists of some combination or blend of a coffee shop, a cooking school, and retail shop mixed into one spread across two floors. Customers can partake in any of the activities within the store; however it is recommended that they enjoy all three simultaneously to receive the full experience that the location has to offer.

The layout is carefully designed to ensure that the most effective use of space is maintained. On the top floor…… [Read More]

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Business Environment Analysis

Words: 697 Length: 3 Pages Document Type: Essay Paper #: 88908531

Hometown Deli -- Environmental Analysis

The Hometown Deli was established by grandfather in 1952 in our hometown. The Deli has a product mix that consists of many different kinds of specialized coffees, teas, a full service bakery, homemade soups, sandwiches, and salads. The Deli has been a local hotspot for many years and has served as a community gathering place. Unfortunately, business has been steadily declining over the last five years and there has been rumors emerge that another Deli, Wall Street Deli, might enter the market as a local competitor. Although grandfather was an expert at running the deli, it lacks any modernization and many of the orders were previously taken with pen & paper or even just memory; the Deli essentially still operates the same as it did in 1952. This analysis will be comprised of a Porter's Five Forces analysis that will help the Deli kwon more…… [Read More]

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Starbuck's Case Study Briefly Describe

Words: 3967 Length: 14 Pages Document Type: Essay Paper #: 86532491



A fourth foundational element is the strength of the Starbucks brand itself and is ubiquity globally. As a result of rapid and well-defined strategies for opening up retail stores, Starbucks is now considered one of the most preeminent and strongest brands globally.

Starbucks has generated the strength of their brand through combining high-quality coffee and tea beverages with the third-place concept to generate customer loyalty and world-of-mouth among customers and their friends. It is common to hear students mention they will have a team meeting at the local Starbucks, for studying or completing projects.

In summary the Starbucks model is strengthened by the company's coffee expertise, impressive new product development record, and the development of Starbucks locations as "third places" where friends can meet and enjoy coffee and pastries. Underscoring all these points is the strength of the Starbucks brand.

What were the key issues and the decision by Starbucks…… [Read More]

References

Patrick Burnson (2002, December). Amsterdam's key role in Starbucks' global strategy. World Trade, 15(12), 40-41. Retrieved December 7, 2007, from ABI/INFORM Global database. (Document ID: 241805271).

Deutsche Bank (2006) - Starbucks Overview. Deutsche Bank Securities Research. New York, NY. 10 July 2006.

Geoffrey a. Fowler (2003, July 14). Starbucks' Road to China; Prime Locations Are the Key, but So Is Using Snob Appeal to Lure Nation of Tea Drinkers. Wall Street Journal (Eastern Edition), p. B.1. Retrieved December 7, 2007, from ABI/INFORM Global database. (Document ID: 369860271).

Jeffrey S. Harrison, Eun-Young Chang, Carina Gauthier, Todd Joerchel, et al. (2005). Exporting a North American Concept to Asia: Starbucks in China. Cornell Hotel and Restaurant Administration Quarterly, 46(2), 275-283. Retrieved December 7, 2007, from ABI/INFORM Global database. (Document ID: 832085141).
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International Marketing

Words: 3827 Length: 14 Pages Document Type: Essay Paper #: 86125335

Introduction
eanie-the Flavor Company-was born in the homely garage of Mark Porteus in February 2009. It was the brainchild of Chris Tarling and Mark Porteus, former employees of oater's Coffee. As more investors joined the company, the eanies brand was officially launched and registered. As operations began to expand out of the scope of Mark's garage, a 1000 square foot space was rented as an economical alternative in May 2009. Four varieties of flavored instant coffee were introduced in the same month. eanies truly became an "international" brand when it commenced exporting its product for the coffee lovers in Poland. With business growing further, the firm moved to a 2000 square foot space at the end of the winter in 2010. Growth in the digital realm is of prior importance to eanies and it launched its user friendly, fully integrated e commerce website that allows users to create a profile…… [Read More]

Bibliography
Beanies. (2012). Retrieved April 28, 2012, from Beanies Coffee: http://www.beaniescoffee.co.uk/
Coffee in Germany. CBI Ministry of Foreign Affairs in Netherlands.
(2010). Exporter Guide Germany Country Brief December 2010. New Zealand Trade & Enterprise.
German Coffee -- Flavor And Smoothness. (2011). Retrieved April 28, 2012, from German City: http://www.mygermancity.com/german-coffee
Germany Demographics Profile 2012. (2011, July 12). Index Mundi .
Germany Economic Structure. (2010, April 8). Economy Watch .
Germany in Transition: Traditional Markets in decline. (2004, June 14). Coffee and Cocoa International .
(2012). Hot Drinks in Germany February 2012. Marketline Industry Profile.