Coffee Crisis is a case study that represents the dilemmas inherent in the production of coffee by many developing nations. The coffee market fluctuates with changes in supply and demand. When supply exceeds demand the price or if the demand for coffee weakens in international markets then this can have vast implications on the price of coffee. In 2001, coffee markets were at a forty year low for a variety of reasons. As a result of the low price, many coffee growers in the third world were not even earning what would be considered a subsistence wage and were having trouble meeting their basic needs. Many industries also have to encounter decreases in demand that reduce the products margins; especially with any commodity.
However, coffee is a particularly sensitive issue because many of the coffee producers have little other opportunities and already living in subsistence conditions. One idea presented in…… [Read More]
The article discusses the rise of government intervention in markets by means of industrial policy. Several examples are cited, including a French toymaker, the U.S. government's intervention with automobile and bank bailouts and European involvement in knowledge industries. It is noted that while poorer countries often use industrial policy to help protect nascent industries and to foster growth in certain target sectors, this is not always the case in the est. In recent years, however, industrial policy has enjoyed something of a comeback in the est as well.
For politicians, industrial policy is risky. Some examples have proven successful, while others have proven abject failures that cost significant amounts of taxpayer money. The tradeoff is that some industries are more valuable than others, with respect to either foreign direct investment, jobs or other desirable outcomes for the government. It is noted that while in developing nations industrial policy may be…… [Read More]
Some times on my workdays, I encounter challenges and obstacles that I need to be ready to face. Some customers are not happy with the coffee rooms and demand a refund. esides, other guests become extremely angry and may want to inform the senior management. Our competition is other coffee houses, which is right next to us. The hotel is closed for now, but a lot of work is being done to it such as the interior and exterior. Since this hotel will be opening up in a few months, we need to be ready to compete with them. We need to advertise our company and try to offer more than they are. The required specifications of my job have changed. It is now a requirement to wear uniforms to work and act as professional as possible (Sehgal, 2011, p. 337).
Changing technology has not threatened my position,…… [Read More]
Today, the company makes it clear that it is a baker of bread. Founder Ron Shaich has served at Panera's Chief Executive Officer for more than 25 years.
Panera currently has 1,264 bakery-cafes in 40 states and Canada, delivering what the company refers to as fresh, authentic artisan bread and cafe foods. The company's mission, "a loaf of bread in every arm" sounds more like a tagline. However, the company has succeeded in making its bread broadly available and claims that it freshly bakes more bread each day than any bakery-cafe concept in the country.
Caribou Coffee (http://www.cariboucoffee.com/)
Headquartered in Minneapolis, MN, Caribou Coffee was founded in 1992. It now has up to 500 company-owned locations in 16 states, the District of Columbia and several international locations. Like most coffee shops, it offers bakery items in addition to beverages, but its emphasis is squarely on its quality coffee.
The company…… [Read More]
According to legend the origins of the coffee industry began when an Arabian goatherd named Kaldi found that his goats reacted strangely around a certain green-leafed bush with red cherries. He ascertained that the excitement exhibited by the goats was due to the effects from eating these cherries. He also consumed some of the fruit and felt "invigorated"; later monks were said to have benefited from the plants qualities to help them stay awake during their long hours of prayer. Whether this story has any basis in fact is unknown but what has been determined is that Coffea Arabica originates from Ethiopia. The plant was cultivated by the Oromom people in the Kafa Province of the country. Arab traders are said to have transported seeds and grew plantations in about 1000 A.D. (Coffee, FAO)
The first known coffee house or coffee shop was reportedly started in Constantinople in…… [Read More]
One still cannot live with a clea conscience and dink a cup of coffee without paying the pice of knowing that somewhee in the wold thee ae people who ae switching to gowing coca instead of coffee tees because coffee, the only altenative to becoming a villain, failed to povide the necessay means fo a decent living. Coffee continues to be a poduct that bings economic advantages fo latifundia plantation ownes and the est of the economic chain afte them and only small compensations fo those who effectively wok on these plantations. Although Pendegast is obviously vey fond of his coffee, he does not neglect to emphasize this evil aspect in the histoy of coffee.
The Pologue to this book is almost an intoduction to a faiytale. The autho himself is picking coffee beies in on the mountain slopes of Guatemala. Moe than a faiytale, it sounds as if he…… [Read More]
Recent experimental research has shown that caffeine blocks a type of brain receptor called adenosine A2A. These receptors work in conjunction with dopamine D2 receptors, and caffeine, by blocking the A2A receptors, enables the D2 receptors to be stimulated, thus increasing motor activity and movement.
Athletes and sports active individuals also gain additional benefits from drinking coffee. Human clinical studies show that caffeine enhances the body's ability to utilize body fat for exercise, and increases the body's ability to work out before fatigue. A cup of coffee before working out can do good, enhancing both performance and endurance.
Another beneficial characteristic of coffee is that it contains compounds with antioxidant properties. According to scientific studies, coffee contains four times level of antioxidant than there were in green tea. Antioxidants are thought to thwart diseases and disorder of nervous system. It also protects cells against oxidation which cause the process of…… [Read More]
Higher input costs because of the rising price of fuel difficult for the smaller carriers to stay solvent in particular. Although consumers and airlines are unlikely to accept the level of regulation that existed prior to the 1970s, it is likely that the airline industry will have to be more heavily regulated in the future to provide safe, reliable, and efficient transportation to passengers. The structure of the industry has changed, consumers are more concerned about safe transport than before, and the world has changed, politically.
Multinationals can produce at economies of scale, driving down the cost of input and thus prices, an advantage for consumers. They tend to be more economically stable as a source of employment and also for investors. The international markets keep their eyes upon the performance of such mega-corporations, as barometers of economic performance. Also, in a global economy, facilitating relations between nations and…… [Read More]
In the coffee industry, intellectual property rights tend to extend only to branding. There are no rights extended to specific roasts, beans, or other inputs. Brand name protections include trademarks, slogans and other similar intellectual property. Common coffee terminology cannot be trademarked -- so for example Starbucks can trademark Frappuccino because that is not a generic term, but it cannot trademark cappuccino, because that is a generic term. In general, there are few IP disputes in the industry, though it is conceivable that branding disputes might emerge. Key technological inputs like espresso machines and coffee roasters can be patented, and usually are, allowing companies that build those machines to profit from their design efforts.
Coffee is traded on global commodities markets, and these set the base price for a standard bean. Beans are traded in green form, and are then roasted by the individual companies in the market. There are…… [Read More]
Issues for example could occur if business in one coffee shop is unexpected good for the day. However, because this business was unanticipated, the shop may encounter difficulties with appropriate inventory. Due to the proximity to the store, goods and inventory could easily be transferred to satisfy unexpected demand. This is particular useful in the early stages of business as inventory control is critical to profitability and return on assets.
In addition, having the store in the same demographic marketing area will allow the owners to further build the brand and competitive advantages over peers in the industry. Due in part to the commodity like nature of coffee, brand allows the owners to charge premium prices. This occurs with many coffee shops such as Starbucks, or Dunkin Donuts. Their coffee in many instances is similar to competitors. However, due to the brand, and what it represents to the consumer, both…… [Read More]
Since employment levels in the coffee industry will recover in the short-term and experience minimal growth, the minimum wage will also recover slightly because of greater automation. Currently, the minimum wage for every worker in this industry is $12,589 and is expected to increase to $13,197 in the next five years. The automation of the food-preparation process is considered as the major factor for the long-term trend of declining wages.
The coffee industry is characterized by low to medium industry revenue volatility because of significant growth in demand from higher-income households that continue to rely on quick snacks and beverages. Therefore, personal income plays a crucial role in determining consumer behavior and trends. The high-income households or individuals contribute to low to medium industry revenue volatility because these consumers are income-rich but time-poor.
Even though the coffee industry is an economic powerhouse and a crucial…… [Read More]
S. versus the loyalty to Dietrich's Coffee in Southern California. Differentiating on specific types and flavors of drinks, smaller coffee shops and larger, more globalized chains seek to define their brand and unique value proposition primarily through the use of unique drinks. Despite these efforts however, new product development is a weakness in this industry. The lack of new product development expertise often leads coffee retailers to offer enhanced services including WiFi internet access (Clark, 19-20). In summary the customer for retail coffee is changing to be more discerning regarding service while also being loyal not so much on price but on the total in-store experience.
Strong Dependence on the Supply Chain for Profits
The entire retail coffee industry is highly dependent on the very volatile commodity of green coffee beans, which routinely have tariffs imposed on their export by South American nations. In addition to this dependency on coffee…… [Read More]
The net result has been growth in the industry averaging 2.9% over the period of analysis (U.S. Department of Commerce).
First from product segmentation perspective, the coffee industry is dominated by roasted bean products (75%) followed by ground and specialty coffees and tea (11% each). Specialty teas are a market niche at 3%. Figure 1, Product Segmentation of the Coffee Industry, graphically shows the share of market attributable to each product type.
Figure 1: Product Segmentation of the Coffee Industry
Source: (U.S. Department of Commerce)
oasted bean coffee
Ground and specialty coffees
In terms of distribution channels, grocery wholesalers (73.2%) dominate the distribution channel strategies of nearly every manufacturer to an extent. This is attributable to the fact that mass merchandisers including Safeway, Tesco, Wal-Mart and other chains with significant influence on manufacturers' ability to competitive price their products. In addition the reliance…… [Read More]
The case regarding Hermes fund management supports a much larger and contentious theme regarding investment management. Are managers responsible for the social initiatives of their shareholders? More important is it a fund manager's duty to uphold the social and political aspirations of their shareholders. As the case illustrates, the duty to both shareholders and society is indeed a fine line.
In regards to the case Hermes is correct in its activist stance towards investing so long as it benefits the shareholders in which they represent. As the case illustrates, Hermes has many risks that it must properly navigate in order to provide capital preservation for its shareholders. One such is risk is reputational in nature. As Total continues to conduct business in controversial countries, Hermes is subject to various risks to its reputation, which could ultimately cause redemptions in its funds.
However in regards to many of the…… [Read More]
Coffee Industry: Economics and Investment
An interesting industry to consider in terms not only of investment, but also in terms of history, socio-cultural and economic influences, is coffee. It appears that, although the industry has recently experienced a world-wide crisis in sales, prices and quality, the industry is still flexible enough to provide opportunities for small companies and even coffee-producing individuals. Indeed, it appears that the crisis has brought about the highest of quality not only in some coffees, but also in the collective planning strategies of major stakeholders.
According to TechnoServe (2003) for example, 68 stakeholders from all sectors within the coffee industry have agreed to a collective analysis of the coffee industry in order to determine how best to deal with the crisis. Among these stakeholders are companies from specific countries where coffee has a major impact on the economic and social well-being of their residents. These include…… [Read More]
All variables, in short, were mathematically measured and assessed and the mice were controlled to the strictest degree so that no extraneous element would intrude and corrupt the experiment. Mice were as closely matched as possible in all details as too were the living conditions in which the mice were kept. Elimination of all possible subjectivity made this a reliable scientific study. A larger population of mice could have been used in order to assess whether study possesses replicability, but 11:10 may be sufficient.
Do you think that there may be any possible biases or other problems in this experiment? Explain.
A larger population of mice may be useful in order to test repeatability. he brand of coffee too may be a factor, as well as intensity of coffee (it would be interesting, for instance, to see whether a larger dose has the same effect). he way the coffee was…… [Read More]
Coffee and Caffeine Ameliorate Hypoglycemia, Fatty Liver, and Inflammatory Adipocytokine Expression in Spontaneously Diabetic KK-Ay Mice," authors Yamachui and colleagues (2010) the researchers investigated the relationship between certain chemicals and the physical health of living organisms. The investigators hypothesized that caffeine would prove to aid in the lowering of blood sugar in mice who have genetic markers which would give them diabetes. Hyperglycemia, an increase in blood sugar, is found in diabetics and can lead to serious complications from the disease. Caffeine may be able to hinder hyperglycemia. It is hoped that by being able to identify a definite connection, the information could then be passed to human beings.
A control group is one where nothing is being tested; the organisms are left in their natural, unaltered state. Nothing is different between the animals and their natural state so that the group experimented on can be compared with them to…… [Read More]
Coffee and Life
As the story goes Kaldi, a goat herder in Ethiopia in the year 850, noticed that his goats were acting a little strange. They were dashing around the fields and for some reason seemed to have a lot more energy than they normally did. This behavior continued for some time and the goat herder began to think that they had eaten something to make them act this way so he decided to keep an eye on them. After a while he noticed that the goats ate some red berries from a small shrub and acted energized, so he ate them himself. He soon found himself dancing around the bushes with the goats. He shared his findings with the local monk and coffee was discovered (Weinberg & Bealer, 2002). In truth, coffee probably does come from Ethiopia, but that the real history of coffee most likely begins at…… [Read More]
Coffee oasting Companies
Coffee oaster Companies
The single-serve coffee market is the fastest growing of the coffee industry. The case is dated 2004 and in the interim eight years, the industry has changed dramatically -- customers now favors single-serve flavored coffees, the single-serve coffee brewers have acquired a cool cache, and no pre-brewed, pre-prepared, pre-packaged stigma remains. This paper is based on a review of the Harvard Business eview Case Study: Keurig.
How attractive is the Keurig system to each of the following participants in the Office Coffee market?
The typical office coffee distributor. Following consumer channels, office coffee distribution is Keurig's second largest base, with 1,937 installed units. Total coffee consumption by place is about 17% at work. However, within the work environment, the percentage of coffee consumed at work is 62%. The benefits of single-serve coffee to distributors who supply business offices are numerous. Workers are predominantly staying…… [Read More]
In addition the market for coffee is also in a state of monopolistic competition. Coffee is widely available from coffee shops like Starbucks, from restaurants, and also people drink coffee made at home. The nature of the competition for our coffee truck will change depending on the location, but there is always a need in monopolistic competition to find ways to distinguish our product/service from the competition, and create a distinctive brand for the truck.
Target Market and Key Economic Concepts
The target market for the coffee truck will change somewhat with each location. A location downtown, for example near the ail unner, would have one particular clientele, while a location near UNM would have different characteristics. The underlying factor is that all customers want coffee, related drinks, and snacks. The demographic characteristics might be different depending on location, but the psychographic characteristics will be similar for each…… [Read More]
Costa Coffee: An Overview
What market is it in?
As one of the premium espresso chains in the United Kingdom, with a price point higher than that of Starbucks or standard pub coffee, Costa Coffee is clearly focused in its efforts toward the consumer market.[footnoteRef:1] It primarily sells coffee and accompanying sandwiches and beverages. It also sells beans and other coffee products to consumers, but these aspects of its trade are a relatively minor segment of the business, and it does not sell directly to retail businesses. It sells a service, in the form of the brewing of its coffee, the experience of dining out, and other intangible aspects of the experience of dining in a Costa Coffee location. Ultimately, the shop is a service-based business with a focus on the consumer. [1: Costa Coffee -- United Kingdom, accessed July 23, 2012 at http://www.costacoffee.co.uk/]
What business sector is it in?…… [Read More]
The commodity selected for this research paper is coffee. This commodity was chosen owing to the reason that it is one of the most common and most consumed beverages across the globe. In fact, the practice of consuming coffee goes to as far back as the 15th century (Einstein, 2019). As indicated by Ponte (2002), more than 2.25 billion cups of coffee are consumed on an everyday basis. 54 percent if adults in America consume coffee with an average intake of at least three cups of coffee every day. In totality, it is approximated that the United States spends just about $40 billion on coffee annually. One of the key issues surrounding the consumption of coffee is the health benefits or risks that the commodity poses. The effects of coffee on the health of human beings are controversial. For the most part, there is a lot that has…… [Read More]
This is important, because it means that the demand is there for Mystic Monk to be able to achieve their objectives. The real key is that they must be prepared to embrace this strategy fully, to create some kind of noticeable difference between themselves and other competitors. At which point, they will be able to see an increase in sales, helping the Carmelites purchase the ranch they are discussing.
"Arabica Coffee." Mango ay, 2011. Web. 24 Feb. 2011.
"National Coffee Drinking Trends." NCAUSA, 2009. Web. 24 Feb. 2011.
"Newman's Own Reaches $300 Million in Charitable Giving." Newman's Own, 2011. Web. 24 Feb. 2011.
"Starbucks Coffee Company." Dartmouth, 2005. Web. 24 Feb. 2011.
"U.S. Coffee Shops." Market Research World, 2011. Web. 24 Feb. 2011.
Nelson, Robert. "United States Coffee Demand." Hawaii Coffee Association, 2004. Web. 24 Feb. 2011.
olton, Dan. "SCR." Specialty Coffee, 2009. Web. 24 Feb. 2011.… [Read More]
organizational dynamics of Coffee Bean & Tea Leaf, Singapore with a reference to the relevant theories. The strengths and weakness are highlighted and then recommendations made on how to improve the daily running of the franchise.
Overview of the company
Organizational culture at Coffee Bean and Tea Leaf
Overview of the company
Coffee Bean & Tea Leaf Singapore is part of a larger organization (a franchise) that deals in coffee and tea as their specialty. The company is headquartered in Los Angeles California and is owned as well as operated by International Coffee & Tea, LLC (Hoovers,2011).
In Singapore, the company it operates under the business name Coffee Bean & Tea Leaf (S) Pte. Ltd. It operates both tea and coffee stores in the country (Singapore). In its stores it offers coffee bean brews, lunch, breakfast, tea as well as cakes. The company is…… [Read More]
Failure modes and effects analysis refers has been defined as a "methodology for analyzing potential reliability problems early in the development cycle" (Crow, 2002). FMEA can be outlined on a spreadsheet. The objective of the FMEA methodology is that the company can understand the potential problems that can occur early in the production cycle, and take steps to ensure that the problems are avoided or mitigated (Ibid). The process for conducting a FMEA analysis has two parts: analyzing the current process and tracking improvement over time (IHI, 2011).
For Java Coffee, ten potential failure modes were identified in the coffee production process. iSixSigma argues that the first failure mode for a coffee shop is "clean coffee pot," so that is a good second step after purchasing the ingredients. That site points out that an important part of the FMEA process is to evaluate how severe each problem is,…… [Read More]
Green Mountain Coffee
The coffee industry is only moderately attractive. The bargaining power of buyers is relatively high for a few reasons. There is a fairly low level of differentiation in the coffee business, so consumers are apt to substitute one coffee for another if the price is not right. In addition, the bargaining power of suppliers is relatively high, since coffee is traded on the global commodities market. Green Mountain does not have the size to move the coffee market, although some competitors like Nestle might. There is only a moderate threat of substitution, since coffee's attractiveness is both the caffeine and the ritual. Tea is the closest substitute, and it is possible that cigarettes could be a substitute, though it is more likely that they will be a complement. The threat of new entrants is high, since there are few serious barriers to entry. This has worked in…… [Read More]
As stated before, the competition in the coffee shops industry has increased drastically during the past recent years. In 2003, the industry had registered total sales of over $6 billion (Ferguson, 2004). The top five competitors of Sweettreats would be: Starbucks, Nestle, McDonald's, Dunkin and Gloria Jean's.
Gloria Jean's is among the leaders of the industry and they basically address their products to the young population. The corporation is based in Australia but present in numerous countries of the globe through franchise contracts (Official Website of Gloria Jean's, 2008).
Dunkin Donuts is a U.S. based company, namely headquartered in Quincy, Massachusetts. In 2006, they registered annual revenue of over $4 billion. They address all types of consumers and sell a wide palette of coffee-based beverages and foods (Official Website of Dunkin Donuts, 2008).
Starbucks is the undisputed leader of the industry and in 2006 they registered annual revenues…… [Read More]
The purpose of the bowl is to catch the chaff as the coffee begins to roast. In addition some coffee beans may shoot out of the popper and the bowl will catch those beans (Romanoff). It is important that the person doing the roasting does not touch any of the beans that come out of the chute during roasting as they are likely to get burned; coffee beans hold a great deal of heat.
The article further explains that once the machine is on and roasting has begun, the author points out that the individual doing the roasting may need to tilt the popper backwards to stop the beans form falling out of the popper and the hot air moves the beans around (Romanoff). The need to tilt the machine is dependent on the depth of the machine that is used.
It will take about 3 minutes before the beans…… [Read More]
"Coffee is King": The rise and fall of coffee in Colombia, economic growth and social change.
Colombia first became an exporting area in the sixteenth century, under the Spanish arrangement of mercantilism. Spanish imperial rule defined a great deal of Colombia's social and economic development. The colony became an exporter of raw materials, predominantly precious metals, to the mother country. ith its colonial position came a highly planned socioeconomic system founded on slavery, indentured servitude, and restricted foreign contact. Colombia's contemporary economy, based on coffee and other agricultural exports, did not materialize until well after its independence in 1810, when local entrepreneurs were free to take advantage of on world markets other than Spain. The late nineteenth century saw the development of tobacco and coffee export industries, which really enlarged the merchant class and led to population growth and the enlargement of cities. ealth was concentrated in agriculture and…… [Read More]
Decaffeinated coffee is popular in the United Kingdom. The market is growing and has no signs of abating. However, the market is competitive and filled with consumer choice. It is a diverse market with diverse tastes for everything from gourmet third world coffee with the Oxfam seal of approval to GM grown decaffeinated beans imported from Japan. In this market with so many choices, it will critical for us to cleverly enter and define ourselves in this otherwise potentially bewildering market. Without carefully targeted marketing, millions can lost instead of made.
The aim and objectives of the research is to see how to market more of the companies products in the crowded U.K. Market. While the market has a lot of potential, there is a necessity to market the product correctly. Consumers have a lot of choice. The company is trying to tap into a specific group of customers and…… [Read More]
Blue idge Coffee Case Study
Sales Strategy for the Flavored Coffee
Following the introduction of the new flavored coffee, there is need for coming up with a sales strategy for increasing the sales of the new product. The strategy gives details on how the product will reach the customers, and in the end, making them aware of the difference between the new product-line with the other products from the company. These strategies are necessary for improving the total company sales, consequently increasing the profitability of the company. The strategy is also necessary for the coming up with sales activities that position the flavored coffee to a state where it can gain a competitive advantage in the market. The most appropriate sales strategy of choice for meeting the sales objective of the company is the triple-tiered sales strategy (Frain, 2009).
Justification of the recommendation
The strategy is necessary for the establishment…… [Read More]
Starbucks Supply Chain Needs: Coffee vs. Tea
There is an intrinsic difference in the supply chain needs of Starbucks in regards to its production of coffee (which is largely based on its access to, refinement and transportation of coffee beans) and that of tea (which hinges upon the access to, processing and manufacturing of tea leaves into tea bags). The principle difference in the these needs explicitly related to Starbucks has to do with the quantities involved -- Starbucks is principally a coffee company, and produces considerably more coffee beans than it does tea bags as a result. Therefore, its supply chain needs for tea will always be considerably less so than for coffee, a fact which is most notably underscored by the reality that as of 2010, the organization had five coffee roasting plants owned by the organization in the four corners of the continental U.S. versus a single…… [Read More]
Alcohol vs. coffee: Literary reaction
"The sweet Poison of the Treacherous Grape/....Drowning our very Reason and our Souls." The 18th century marked the beginning of what would come to be known as the neoclassical era of art and literature. It was the era of satire, marked by a belief in reason over emotion, an age which prized what was artificial, man-made and constructed over what was natural and instinctive. It was also the era of coffee and the coffee house. In this poem, coffee is celebrated as a beverage that sharpens the intellect, rather than dulls it like alcohol, the 'poison' that drowns reason. Throughout the poem, a dichotomy of coffee vs. alcohol is created. The values of the Age of Enlightenment are exemplified in this contrast, as well as many of the literary features of the era, including rhyming couplets, metrical verse, and poems that 'say' what they mean…… [Read More]
3. What is Father Prior's strategy for achieving his vision? What competitive advantage might Mystic Monk Coffees' strategy produce?
Father Prior wants to appeal to the Catholic communities in the U.S. And throughout North America to support the monks by buying their coffee. He has seen significant growth in sales as a result of outreach strategies to the Catholic churches. The competitive advantage that Mystic Monk coffee has is this strong association with the Catholic Church.
4. Is Mystic Monk Coffee's strategy a money-maker? What is MMCs business model? What is your assessment of Mystic Monk Coffee's customer value proposition? its profit formula? its resources that enable it to create and deliver value to customers?
Yes, the strategy is a money-maker with an assured customer base that buys their coffee to support the church. It is a highly profitable product, generating a good gross margin (11%). The customer value proposition…… [Read More]
However, these statements can certainly have some merit when Florin attempts to place it the category of an addictive/abusive substance. She further goes on to state that the withdrawal symptoms may qualify as a DSM disorder in and of themselves and merit further medical and psychiatric concern. She does admit that coffee users who have no risk factors, such as cardiovascular problems, diabetes, etc. may be able to manage a comfortable addiction to the substance.
While the research is interesting and yelds some provocative information, there are several problems with this article, not the least is the trivializing of addiction and substance abuse by associating it with a morning cup of coffee. Nehlig agrees, "Thus, dependence and abuse should not be associated, and, as pointed out recently, discussing caffeine in terms of drugs of abuse might in fact trivialize the dangers of drugs such as cocaine." (2004,…… [Read More]
" This is registered as IC 029. U.S. 046. G & S, under Goods & Services. The mark is the specific words, rendered in stylized form. The first use of this mark was in 2002. The application was filed on February 1, 2002. The mark was registered on March 23, 2004. The owner of the mark is Mars, Inc.
The next trademark is 78977583, "Flavia Fusion." This is registered as IC 011. U.S. 013-021 023-031-034. G & S, under Goods & Services. The mark is the name, in standard characters. The first use of this trademark was in 2005. The application was filed on March 17, 2005 and was registered on November 28, 2006. The owner of the mark is Mars, Inc.
The next trademark is 77246316, "Flavia Creation." This is registered as IC 011. U.S. 013-021 023-031-034., under Goods & Services. The mark is the name, in standard characters.…… [Read More]
Hot Coffee: Movie Legal Analysis
One of the most famous cases used to indicate the over-litigious nature of modern society is that of Liebeck v. McDonald's Restaurants, in which an elderly woman sued McDonald's after spilling hot coffee upon her lap.[footnoteRef:1] Although the case was much-mocked, the plaintiff in question actually suffered severe burns as a result of the mishap. The film underlines the need for the legal system to take an active role in securing justice for wronged consumers, and suggests that we should not be deterred by the conservative, pro-business propaganda that views such exercises as silly or frivolous. [1: Hot Coffee (HBO 2011)]
The elderly woman at the center of the lawsuit had placed the coffee between her legs to open the lid. The coffee, unbeknownst to Stella Liebeck, was nearly 200F. hen it spilled, it gave her third-degree burns on her legs and pelvis, resulting in…… [Read More]
The amount of caffeine being consumed is apparently of great importance, as approximately 200 mg can increase one's chances to get better results on an attentiveness performance test while an approximate of 400 mg can do the opposite. Caffeine abuse can lead to serious problems in the case of people who need to be alert. Caffeine was tested in a series of other cognitive-related experiments but none of them produced satisfying results (Snel, Lorist, and Tieges 58).
Coffee contains numerous chemicals, each of them adding to its flavor and to the effects it produces on the body, with the most notable of them being caffeine. The aroma coffee releases is surely seductive, as there is nothing else like it. From the very first moment one opens the coffee recipient numerous microscopic particles are inhaled, stimulating the olfactory nerve, this sensation getting even more intense when the brew is actually ready…… [Read More]
New Marketing Strategy for Caribou Coffee
To survive firms need to adapt and change in line with the general marketplace. Many successful firm have been able successful deal with dominant competition and high levels of challenge. One firm which faces these challenges is Caribou Coffee, although the second largest coffee house chain in the U.S. it is an underdog when compared to Starbucks, with just over 400 stores across 18 states in the U.S. and 203 stores in 10 international countries, many of which are franchises (Caribou Coffee, 2016). The company has faced some setbacks due to the high level of completion within the coffee house market, closing some 80 stores in 2013, and a further 88 were converted to Peets Coffee and Tea (Leavitt, 2014; Leonard, 2013). This indicates the firm needs to…… [Read More]
On the manufacturer side, the challenge presented by the weakened economic climate would be best managed by focusing even more on the main business strategies that have already proven successful within the specialty coffee market. Both Caribou and Starbucks emphasize customer service and the "customer experience" approach to promoting their specialty coffee houses. It seems that increased competition attributable to decreasing customers would be best addressed by ensuring that the customer experience is sufficiently attractive and fulfilling to justify the unnecessary expense of continuing to purchase specialty coffee on a BTC basis in coffee houses.
To capture or maintain the maximum market share in the supermarket or grocery store sales of specialty coffee bean product sales, it would be advisable that manufacturers increase the range of their products to permit consumers to "scale down" their spending without necessarily suspending their purchase of specialty or gourmet products altogether.
4. Who are…… [Read More]
Starbucks has recently shown profound growth that is tempered by concerns over stores in foreign markets and the rise of a tea culture in the United States. In the past year, Starbuck's revenues have soared, and the number of stores has increased dramatically. On potential cause for concern is a new focus on opening stores in rural and low-income areas, as opposed to the well-established success for high income, urban areas. In the global market, cultural differences have impacted Starbuck's potential success, especially in Japan. The strong coffee culture that played a role in Starbuck's success in America is not necessarily present worldwide. In the U.S. The potential growth of a tea culture may damage Starbuck's hold on the beverage market, especially given that the company faces stiff competition from competitors who may better embody the values of the tea culture.
ecent news shows Starbucks performing well. evenue…… [Read More]
Starbucks coffee company is a leading roaster and retailer of specialty coffees. It has its base in Seattle and has many stores within the U.S. And internationally. The objective of starbucks is the establishment of Starbucks as the most recognized and respected brand of coffee in the world. For this goal to be achieved, starbucks continues to expand its retail operations by selectively pursuing other opportunities so that they can leverage and grow the company's brand by the introduction of a variety of new products (Balaban, s & Kieta, C., 2008).
Starbucks aims at entering more and more foreign countries. Among countries that Starbucks may consider venturing into is Italy. The initial idea to set up starbucks was from the Italian coffee tradition which was infused with the leisure approach found in Seattle. Despite the fact that the idea came from Italy, Italy has been considered a mountain that starbucks…… [Read More]
Starbucks Coffee Company. Starbucks (NASDAQ: SBUX) operates global chain of coffee shops, both store-owned and franchised. After an extended period of rapid growth, the company has entered into a period of relative stagnation. One of the world's largest coffee buyers and the world's largest coffee retailer, Starbucks has a wide range of stakeholders to whom it is responsible. This paper will analyze the degree to which the company is able to meet the needs of these various stakeholders, whose needs are at times mutually exclusive.
According to the Starbucks.com (2010) website, the company's mission statement is as follows:
"To inspire and nurture the human spirit -- one person, one cup and one neighborhood at a time."
The company emphasizes the role that the core product -- coffee -- plays in this mission and then outlines the ways that some of the different stakeholders contribute to this mission as…… [Read More]
rapid increase in the number of coffee houses in Hong Kong, it is considered the latest fad and is very popular hangout for younger crowd. However the price of coffee in these houses is usually much higher compared to regular coffee found in other less trendy outlets. For this reason, many grocery stores, bakeries and other such places have started using coffee machines to offer quality coffee to its customers at a much lower price. The popularity of coffee machines is thus on the rise and we have thus decided to invest in this business and become supplier agents of coffee machines to such outlets.
Our research indicates that the market for coffee machines is all set for immense growth. This is because coffee is no longer the drink of the few. It is very popular among all age groups and with the introduction of new tastes and mixtures in…… [Read More]
There have been several studies that have confirmed the effects of caffeine and the personality dimension of impulsivity (Smith 2002). Performance, according to Smith (2002), is "an interactive function of task difficulty, caffeine and impulsivity" (2002).
Performance on an easy letter cancellation task was improved as caffeine dose increased, but on a difficult task impulsive subjects (less aroused) improved while non-impulsive subjects (more aroused) improved then deteriorated. Other results do not fit this pattern and could reflect other individual differences such as expectancies or caffeine usage (Smith 2002).
Another study conducted by Sawyer, Julia and Turin (1982) showed that caffeine does indeed play a role in behavior, which includes changes in "arousal, anxiety, and performance" (1982). Once again, Sawyer et al. (1982) found that personality plays a big role in caffeine's effects on humans as does sensitivity, adaption to caffeine, and the way that caffeine may interact with both nicotine…… [Read More]
McDonald's Coffee Case Overview
what in good faith was the responsibility on the part of McDonald's and the defendants? Clearly good faith on the part of McDonald's would have been to not serve scalding hot coffee in the first place. McDonald's also could have printed a warning on each Styrofoam cup -- in very large letters -- "Caution: Very Hot Coffee." But since McDonald's didn't provide ample warnings about the scalding nature of its beverage that assumes the fast-food company either didn't know that a coffee temperature of 180 degrees Fahrenheit can cause third degree burns; or McDonald's simply didn't care and blithely assumed that no customer would be clumsy enough to spill the coffee. Either way, good faith on the part of the company was sidetracked or pushed out of sight, so to speak.
Good faith on the part of the customer, Ms. Liebeck, would have been to perhaps…… [Read More]
handed to ten coffee dinkes visiting Panea Bead on a Satuday moning to analyze the habits of this paticula population.
Please ate the quality of Panea Bead coffee in the scale of 10 (whee 1 is unacceptable low quality and 10 is pleasantly high quality)
Please ate the hygiene of the Panea Bead in the scale of 10 (1 stands fo extemely dity and 10 is high standads of hygiene.
Please ate the Panea cews appoach to the customes in the scale of 10 (1 is extemely unfiendly and 10 is pleasantly fiendly)
Please compae the impotance of following items to be pesented at the Coffee stand in the ank of 10 (whee 10 is vey impotant to have and 1 is not impotant).
Half and Half Milk
Low Cal Suga
What should be pesented at the…… [Read More]
Starbucks Coffee has been faced with a number of challenges in recent years. The company has faced intense competition from McDonald's, Dunkin' Donuts and from a number of imitators in international markets. This has resulted in the company's margins being squeezed in the domestic market (Jargon, 2009) and threatens the company's strong growth trajectory in emerging markets. Starbucks' strategy should focus the company on stabilizing its competitive position as a differentiated player in the domestic market and continuing on a pattern of strong growth in key international markets. The objectives of the strategy should be focused primarily on the financial objectives that appeal to shareholders -- improving profits, growing revenues and increasing both market share and margins. Each of these should come with a specific target figure that represents an improvement over the current position of the company.
The Starbucks plan will require a number of functional tactics…… [Read More]
Vancouver WA scavenger hunt
Coffee place (not Starbucks) JJ Bean Coffee Roasters (2206 Commercial Drive)
Store that interests you Walmart, Target, Best Buy
Store and local food item Winco Food, Chuck's Produce
Store and local beverage/not coffee Tropical Smoothie Cafe (Millplain Blvd.)
Street vendor selling food item Foody Blues BBQ (Ester Short Park/Vancouver Farmers Market)
Museum or academic place of interest
Fort Vancouver National Historic Site (612 East Fort Reserve Street)
Weirdest thing you see Rain In Summer
Three places that are lit up or decorated and why The new Main branch of the Vancouver Public Library, a multimillion dollar project just completed and celebrating its grand opening on July 17, 2011, the street is closed to traffic and covered with people, also the bandstand at Ester Short park is lit up during concerts at night.
Three unusual things about any body of water Plastic bottle, beer cans, wood
Three…… [Read More]
Business and Corporate Strategies
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
The most influential competitive business-level strategy that Starbucks has put in place is differentiation. Starbucks focused on creating an aspirational and consistent brand that would translate to different product markets (Thompson & Strickland, 1999). Starbucks offers a wide variety of coffee products, drinkware and accouterments, music and Wi-Fi, and personalized customer service (Flight, 2007). But the key differentiation perceived by Starbucks customers seems to be the ambience that is at once soothingly familiar and intellectually exciting (Thompson & Strickland, 1999).
Starbucks customers perceive that the company provides value through the beverages it provides and through a particular sensuality that is referred to as The Third…… [Read More]
2010 MOST ETHICAL RESTAURANT
Starbucks Coffee Company was chosen Most Ethical Restaurant for 2010, according to strict screening methods and criteria (Ethisphere, 2010). These criteria were corporate citizenship and responsibility, corporate governance, innovation in public well-being, industry leadership, executive leadership, regulatory and reputation track record and internal systems and ethics or compliance program. Starbucks is the lone recipient of the award in the restaurant and cafe category (Ethisphere).
Starbucks Coffee Company started as a single an narrow store at the Pike Place Market in Seattle in 1971 (Starbucks, 2010). Its name was inspired from the novel, "Moby Dick," which describes the romance of the high seas and the traditions of the early coffee traders. From the start, the company offered and served some of the world's finest fresh-roasted whole bean coffees. Current chairman, president chief executive officer Howard Schultz first entered a Starbucks store in 1981 and…… [Read More]
This essay is on a business simulation for Tim's Coffee Shoppe. This is a final assignment for course AB 298: Associate's Capstone in Accounting. This example essay was provided to a students in Kaplan University to assist them with completing their own paper.
This section provides an overview of your findings. This section should be no more than half a page at the most, but a paragraph that is about 6-8 sentences is about the right length. This summarizes everything you wrote about in your report. This is also the conclusion for your report. If a business person did not have time to read an entire report or business plan, the Executive Summary should be the overview of the information.
Regulations and Management
Provide a paragraph or two regarding what you observed concerning Tims adherence to regulations. Identify the impact that at least 4 Federal…… [Read More]
his keeps the costs low, and is facilitated by the fact that the company operates a relatively simple business model, with most of its business focus on operating its coffee shops.
Financial Strategy and Practice
he company's fiscal year was just completed and the financial results were:
Cost of Sales
Store Operating Exp
Other Operating Exp
Depreciation and Amortization
General & Administrative Exp
otal operating Expenses
Gain on sale of properties
Income from equity investments
Interest Income, net
he most recent quarterly revenue (Q4 FY2011) was $3,031.9 million.
he most recent quarterly net income was $358.5 million.
he current stock price (as of market close December 2, 2011) is $43.91. he stock price is trading near to the all-time high, but the company is continuing to expand…… [Read More]
Coffee egional Medical Center, Inc. CMC") is a non-profit, 88-bed hospital located in Douglas, Georgia. Since 1953, CMC has served the healthcare needs of the community as the sole hospital-provider in Douglas, Georgia and surrounding Coffee County. CMC's mission is to provide the highest-quality healthcare, in a safe and caring environment, for both patients and families (Coffee egional Medical Center, N.d.).
CMC is an acute care hospital for adults and children in southern Georgia whose primary and secondary markets extend from Coffee to Jeff Davis and Bacon counties to Ben Hill and Atkinson counties.
Healthcare is miles behind the curve when it comes to technological innovation, an industry that historically has not been easy to innovate for. There are two key trends that have changed the game just in the last few months, explains Zoe Barry, CEO and Founder of Zappx, "opening up what could be a landgrab for…… [Read More]
here are 2855 locations in NYC alone that sell you coffee cups. o list all these stores -- sometimes duplicated -- would take a volume alone. he following is therefore a summary of some key places that sell coffee cups -- otherwise called mugs, the general price of these (usually ceramic) coffee cups; the details of these coffee cups; and descriptions of outstanding logos and/or designs.
As the Huff Post New York (2012) remarks: "Coffee cups in New York are as varied as the Big Apple" (http://www.huffingtonpost.com/2009/07/13/coffee-cups-in-new-york-a_n_230644.html). For the first three decades it was the iconic polystyrene or paper Greek-themed "Happy to Serve" coffee cup that has now been converted into ceramic. In the mid-1990s, the environmentally friendly Starbucks-style cup rushed into style usually accompanied with sipping lids and cardboard sleeves. All of these are free; you paid for the drink of course. You find these cups…… [Read More]
Assessing Competitive Dynamics on the Future of Starbucks
The United States is one of the most profitable markets for coffee globally, generating $29B in sales in 2012, yet it is also one of the most volatile from an economic and supply chain perspective as well. The many challenges Starbucks faced in 2009 and the decision to lower prices was one driven by the mercurial nature of the U.S. coffee market consumption patterns specifically (Starbucks Investor elations, 2013). The purpose of this analysis is to analyze the current trends in the coffee industry and predict future trends based on economic and market analysis. The second objective of this analysis is to evaluate future trends in terms of their implications on the future of the U.S. coffee industry. The third objective is to complete an analysis of how these trends will evolve into threats or opportunities for Starbucks.
Analysis…… [Read More]
Coffee Makers Incorporated Transfer Prices Case Study
The Current Position
Coffee Makers Incorporated has two divisions which purchase parts internally form a third department. Two parts; 101 and 201 are produced internally. The current transfer price for those parts is $1,000 and $2,000 respectively. The departments which are buying the parts; dept. A is buying part 101 and dep. B is buying part 201, want to change the purchase pattern, as external suppliers can supply the parts at a price less than the transfer price (dept. C) is charging.
Currently Dept A buys 3000 of the 101 parts from department C. topped up with 1,000 parts from external suppliers, department B. purchases 1,000 parts from dept. C and 1,000 parts from external suppliers. Both departments want to make a change to reduce their own costs, moving more purchases to the external supplier.…… [Read More]
Transfer Pricing Case Study; Coffee Makers Incorporated
The decision to make or purchase a good that can, or already is supplied internally requires careful consideration. Different departments may look at the issue differently, especially if the internal transfer pricing does not reflect the market conditions. However, although different departments may have different budgets, the firm will also need to take a broader view and consider the bottom line for the firm.
In this case Coffee Makers Incorporated (CMI) is considering the position of three divisions; Divisions A and B. are both buying parts from Division C. Division A buys part 101, for a transfer price of $1,000, and Division B. buys part 201 for a transfer price of $2,000. Both divisions are under pressure to increase their profitability so when the opportunity for division A to purchase part 101 externally for $900, and division B. has the opportunity to…… [Read More]
P basically means doing a good thing and speaking about it. In other words, no matter how great the new coffee shop will be, unless it is very well advertised, it will not be worth a dime. The new coffee shop will be advertised on: business cards, T-shirts, travel mugs, coasters, glassware, sport bottles, ceramic cups, and others. Also, the coffee shop could be advertised on radio for greater success.
Macro (Top Down) cost estimate
Starting a coffee shop is a business that requires significant amounts of money. In accordance with the coffee shop's size, the following macro costs are estimated:
For a coffee cart the start-up cost is $20,000-$25,000
For a coffee kiosk, the macro costs are usually between $50,000-$60,000
For a coffee drive-thru, the costs for opening such a location may be very different in accordance with the unit's size, reaching $30,000-$180,000
For a sit down coffee shop,…… [Read More]
microeconomic event related to New Balance Athletic Shoe, Inc.
The shoes industry just like any other business activity encompasses of diverse footwear retailers, manufacturers and wholesalers. The chief wholesalers in the entire United States of America marketplaces especially the brand name owners obtain the shoes from the independent manufactures. The retail footwear organizations range entails the small shoes businesses that provide shoes to the local citizens to the multinational chain companies. However, most of the footwear industries all over the world operate in both the wholesale and retail arenas hence capable of increasing the profitable returns. Operating through both the wholesale and retail arenas also assist the shoe companies to reduce the risks the organization faces. For instance, New Balance Athletic Shoe, Inc. incorporates all the retail and wholesale plants to acquire ready-made materials for the production of the final footwear product (Carroll, Archie and Ann 71).
Analysis of current…… [Read More]