Comparison
Essays

Michael Dell's leadership of the company he founded shows an innate ability to overcome difficult industry-wide shifts in direction while at the same time being able to completely redefine their business model, reinventing themselves in the process. The intent of this analysis is to illustrate how Michael Dell has architected his company so that his and his team's transformational leadership makes a significant and profitable impact on operations globally. Dell is highly customer-centered and also relies extensively on analytics, business intelligence (BI) and key performance indicators (KPIs). The Dell culture is a complex one that combines the greatest strengths of engineering expertise, financial and cost analysis, customer-based analysis and manufacturing process expertise all integrated into a unified, globally-based strategic platform (Economist, 2001). Driving this culture away from a purely being PC and systems-focused to embracing software, Michael Dell has shown the ability to reinvent the business model if his company multiple times (MacSweeney, 2006). The latest strategies defined in 2009 to dominate cloud computing and virtualization through the unique integration of systems software, hardware and interprocess integration shows how transformational of a leader Michael Dell is (Woodward, 2009). This transformation mindset was evident in how, despite many in the industry claiming his direct sales model that included innovative build-to-order processes, would disintermediate indirect, multichannel selling channels (McCartney, 1995). In fact Michael Dell never actually believed this as he saw the PC industry then and even more today as a very diverse, complex ecosystem that requires a very broad base of suppliers, buyers, channel partners and disruptive innovations to keep it moving forward (Dell Investor Relations, 2012). Michael Dell is a transformational leader in that he can quickly mobilize his company to pursue challenging, very difficult objectives despite economic conditions making the attainment of these goals difficult (Woodward, 2009). His transformational leadership is responsible for several significant innovations in the PC, tablet, laptop and server marketing, sales, production and service processes of one of the most profitable industries globally (Dell Investor Relations, 2012). This paper analyzes his most significant contributions to the PC industry specifically and complex manufacturing in general.

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