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Marketing and the Competitive Environment
Marketing objectives and approaches
Marketing focuses on the identification of the needs of the customers and working towards meeting these needs. Marketing activities involves primarily looking out for the customers needs and ensure that they convince the customers the business offers what will meet their particular needs and wants. The main objective of marketing is to ensure that the company promoters the idea that it offers the right product at an appropriate price, where they are needed and with the use of appropriate promotions. Marketing ensures that the benefits of the product are made known and not just the particular feature of what is being sold. For instance, a company can use an advertisement in the media to showcase the prices of the items they are offering. Another aim of marketing is to ensure that there is a barrier of entry by competitors.
Management study guide. (2012).Tools of Promotion - Advertising, Sales Promotion, Public
Relation & Direct Marketing. Retrieved April 23, 2013 from http://www.managementstudyguide.com/tools-of-promotion.htm
Miranda, K. (2012). Product Placement Strategies. Retrieved April 23, 2013 from http://smallbusiness.chron.com/product-placement-strategies-1684.html
Samuels, D. (2010) Marketing Aims and objectives. Retrieved April 23, 2013 from http://smallbusiness.chron.com/marketing-aims-objectives-60412.html
Employing Strategy a Competitive Environment This assignment builds strategy elements created Assignment 1. Please assigment Write a (4) page paper: 1.Create environmental scan company indicating significant environmental threats discuss company respond threat ensure impact business minimal.
The Amber Snack Company operates in a highly complex and dynamic industry, in which the final success of the firm is influenced by a series of external factors, and mostly, by the company's ability to integrate these factors within its business model. The more relevant examples in this sense refer to the threats which impact the industry, which can be summarized as follows (the table also provides recommendations as to how the company should approach the threat):
The proposed solution
Intensifying competition in both domestic and international market places
Attract new customers
Increase customer loyalty
Increasing operational costs due to increasing international prices in commodities
Dyck, B. Neubert, M. (2008) Management: current practices and new directions. Cengage Learning
Hill, C.W.L., Jones, G.R. (2012) Startegic management: an integrated approach. Cengage Learning.
Hitt, M.A., Ireland, D., Hoskinsson, R.E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning
Ireland, D.R., Hoskisson, R.E., Hitt, M.A. (2011). Understanding business strategy. Cengage Learning.
Competitive Environment and Government Policies Facing the Global Automobile Industry
New Entry Activity
The automobile market is always a hotbed for mergers and acquisitions. In the early part of last century, General Motors was at the head of those gaining market share through mergers and acquisitions when they absorbed such companies as Cadillac, Pontiac and Chevrolet. Ford followed suit, but made many of its agreements with companies later in the century with companies like Mercury, Mazda, Volvo, Land over, Jaguar and Aston Martin. However, the global financial crisis forced these large automakers to divest some of their holdings and to stop partnerships with other auto companies. Ford cut Jaguar and Land over, and cut ties with Volvos car division. Because these companies were available and there has been more money to invest lately in places like India and China, other companies were able to quickly add some of…
IMAP. (2010). Automotive and components global report. Retrieved from http://www.imap.com/imap/media/resources/AutoIndustryReport_WEB_0E7D3D 1839347.pdf
Global Economic Report. (2012). Global auto report. Retrieved from http://www.gbm.scotiabank.com/English/bns_econ/bns_auto.pdf
Shimokawa, K. (2010). Japan and the global automotive industry. Cambridge: Cambridge University Press.
The environmental scan is focused on identifying and analyzing the threats in the external environment. There are factors outside of the company that can reduce revenue or profits for the future. These can be obstacles, externally-driven changes or just competition (MindTools, 2013). Deltacom faces a number of such threats. The main threats in the external environment are competitors, regulators, and economic threats. Competitors are a significant threat. Deltacom operates in eight southern states, and it competes against other national and regional players. Deltacom has been purchased by Earthlink and renamed Earthlink Business, indicating that it competes for business with corporate customers (Deltacom.com, 2013). The competition includes some major companies, like AT&T, Verizon and more, in addition to smaller, more regional players. Competitors will use all manner of enticements to attract competitors, and this can affect the prices or the margins that Deltacom earns. Clearly, Deltacom faced substantial…
Deltacom.com. (2013). Retrieved November 1, 2013 from http://www.deltacom.com/
MindTools.com (2013). SWOT Analysis. MindTools.com. Retrieved November 1, 2013 from http://www.mindtools.com/pages/article/newTMC_05.htm
QuickMBA. (2010). Porter's generic strategies. QuickMBA. Retrieved November 1, 2013 from http://www.quickmba.com/strategy/generic.shtml
AT&T (2013). Built for business. AT&T. Retrieved November 1, 2013 from https://www.wireless.att.com/businesscenter/built-for-business/index.jsp?wtLinkName=BuiltForBusiness&wtLinkLoc=MNB&WT.svl=2
Human Capital Management
The modern world is intensely competitive and the proper management of the human capital plays a pivotal role in the success of an organization. Over time, we have seen drastic changes in all aspects of the human capital and have become the most critical and dominant key success factor in succeeding in the highly competitive environment.
Human capital management (HCM) is a sub-field of the HR function that focuses on the recognition, anticipation and anticipating human needs within an organization. Baron & Armstrong (2007) define HCM as the process of managing employees for them to make significant contributions to the organization's overall productivity. In accordance, this process involves the acquisition, managing, training, and retraining workers to enable them to contribute effectively to the organization's processes. In other words, it is the process of enhancing both the performance of employees and organization alike. This concept takes into consideration…
Mueller-Lehmkuhl Time Case
Describe the competitive environment facing Mueller-Lehmkuhl at the time of the case.
There are the two disadvantages faced by the company with comparison to the Japanese firm. The Japanese firm seem to have taken only one small segment -- the Automatic machine and converted it to a small guerrilla niche and though the market segment is small, it could hurt the company in terms of revenue because the Japanese do not have any cost overheads like this company that is incurred in customer service on sold manual machines. A portion of annual sales proceeds from both the automated segment and the manual segment is spent on servicing the non-returning manual segment which is draining away resources which the Japanese have avoided. On the other hand the analysis of demand shows from the table that the manual section is important and well could be made the company's forte…
In a competitive environment, where change is the only constant phenomenon, learning and knowledge management are vital for sustenance and growth of organizations. A precise universal definition of knowledge can be elusive, because it is complex and manifests itself in various forms in individuals as well as in organizations. Individual or tacit knowledge is confined to the people who possess it and cannot be structured or managed in the organizational sense. Implicit knowledge is difficult to communicate from person to person and limited to the perception of the individual. Organizational or explicit knowledge can be documented into policies and procedures and can be made available to employees. In whatever form, knowledge is regarded only within a system of legitimization that permits it to be accepted as knowledge (Mouritsen et al., 736). Put differently, knowledge is perceived and accepted based on social frameworks.
The rational theory of knowledge management…
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Starbucks faced a generally favorable competitive environment. The company competed against smaller coffee chains, other fast food sources of coffee, independent coffee shops and drinking coffee at home. At the time of the case the other coffee chains were the biggest source of competition. These chains tended to be regional in nature. Some examples were Caribou Coffee and Gloria Jean's in the Midwest, Peet's on the West Coast, and Dunkin Donuts in the Northeast. The latter, along with other donut and bagel shops, competed by offering food to go along with their coffee. The coffee was of lower quality, and lower price. An advantage that chains like Dunkin Donuts had was that they were well-established, with strong brands and retail networks. In addition, because they offered a different atmosphere and product lineup, they were differentiated from Starbucks.
The coffee shop chains like Peet's and Caribou had arguably borrowed from the…
Thus, the competitive intelligence assisted the company to align its strategic plan as well as keeping executive informed about the key element of decision-making. The company also derived advantages from market intelligence advantages and the advantages assisted the company to understand the market activities and competitive market environment. Typically, Avnet also used the competitive intelligence to create a Strategic Leverage Matrix (SLM) that the company literarily plots to understand the competitors in 2X 2 matrixes. Using this strategy, the company was able to understand the sales growth and the working capital of the competitors. The CI process includes:
Plan and Collect
Analyze and Access
Using CI analysis, the company will able to analyze the industry and be able to make an informed decision about the market and the competitors.
The report shows how the Avnet could use the competitive intelligence tool to achieve a competitive…
Cavalcanti, E.P.(2005). The Relationship between Business Success and Business Intelligence. Journal of Competitive Intelligence and Management: 3 (1 ).
Downey, J. (2007) Strategic Analysis Tools Topic Gateway Series No. 34. The Chartered Institute of Management Accountants
Haag, S. (2006). Management Information Systems for the Information Age. (Third Edition). McGraw-Hill Ryerson.
Hovis, J.H. (2000). CI at Avnet: A Bottom-Line Impact . Competitive Intelligence Review.11(3): 5.15.
The bargaining power of suppliers
Suppliers have a relatively high bargaining power. On a market like organic foods, suppliers are very important for companies' activity. In other words, they practically depend on their suppliers.
As a consequence, suppliers represent the most important environmental factor of influence for Whole Foods, and the same situation applies in the case of any organic foods company. This business consists mainly in the raw materials that the company uses to produce the goods it sells under this brand. The company's activity depends on the quality of the raw materials, and on any potential delays from suppliers. The prices negotiated with suppliers have a direct impact on the production costs, and on the end-user price.
The company's strong position on the market in ensured by the numerous strengths the company benefits from. First of all, the company is renowned by the quality of…
1. Industry Statistics and Projected Growth (2008). Organic Trade Association. Retrieved February 8, 2010 from http://www.ota.com/organic/mt/business.html .
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The modifications in the policies of the company's retail trade customers represent important risks that can lead to increased dependence on some of the retailers in developed markets. Another important risk is determined by the global manufacturing activities.
Although these companies develop and implement different strategies, some of the risks associated with their business are common. This is because some of these risks are determined by the international business environment that establishes the conditions in which these companies develop their activity. Some of the most important risks that these companies addressed in 2000 are represented by entering new markets. The potential presented by developing markets determined these companies to make investments in regions like Asian countries. Another important risk during that period was represented by companies' inability to retain important employees. This means that their human resources strategies did not reach the established objectives. In addition to this, the dependence…
1. Personal Care Appliances: A Global Strategic Business Report (2011). PRWeb. Retrieved May 19, 2011 from http://www.prweb.com/releases/personal_care_appliances/hair_care_oral_care/prweb8128135.htm .
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Attracting more customers and gaining financial advantage over the competition as profits would increase
Forces the company to drastically reduce costs, meaning that product quality could suffer demises
Can achieve either of cost advantage or differentiation
Addresses a niche market
Product uniqueness which allows for the charging of a premium price to cover for the additionally incurred expenditure
Additional costs which will reduce overall financial gains (they will however be recuperated from the premium price)
7. Description of the Selected Strategy
Based on the analysis conducted at the previous stage, it becomes obvious that the most adequate course of action at this stage is that of implementing differentiation strategies. These actions basically translate into the promotion of new products onto existent markets, meaning that Porter's differentiation strategy is the analogue of Ansoff's product…
Kotelnikov, V., Differentiation Strategy -- How to Survive in the Era of Hypercompetition, 1000 Ventures, http://www.1000ventures.com/business_guide/differentiation_strategy.html last accessed on July 2, 2009
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Rupani, S., August 31, 2007, The Sweet Business of Gourmet Chocolate, Business Week, http://www.businessweek.com/bwdaily/dnflash/content/aug2007/db20070829_846210.htm last accessed on July 2, 2009
2009, Euphoria Chocolate Company, Hoovers, http://hoovers.com/euphoria-chocolate/--ID__122582,FRIC__ -- /free-co-competition.xhtml last accessed on July 2, 2009
competitive market environment that Victorian Diary Giant operates by answering four questions in the case. Victorian Diary operates under the perfect competitive market. In the last few years, the firm has cut the milk prices by 8.5% making the new price to move to $4.50 per kilogram leaving farmers at break-even level because of the glut of the milk in the world markets. While 8.5% cut of price is relatively good, however, the struggling famers does not achieve much comfort from the new price.
Competition occurs when there is a rivalry among firms producing similar products. In the competitive environment, firms always try to take away the market shares of other firms. However, a perfect competitive market is the kind of market where firms are price taker. The following requirements operate in a perfect competitive market:
Firms operating in the market produce identical products,
There are no barrier to enter…
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Kraft Foods' Competitive Strategy
Kraft Foods is a one of North America's largest packaged food companies. To reach its current competitive position the organization is changed to great deal of the last decade, with increased focus on the core products, and the sale or spin-off of the non-core divisions, for example the sale of the frozen pizza division 2010 to Nestle, and in 2012 the demerger of Mondel-z International (Kraft Foods, 2014). This has left the company with a high level of focus in selected product categories and North American markets. The shift in the company's focus has impacted on the way in which they compete, but despite this change narrowing of focus, the organization still be seen as one which serves the mass market, with some type of Kraft Food product 90% of all households in the United States, 99% of all households in Canada (Kraft Foods, 2014).
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Competitor Analysis and Competitive Strategy
The competitor analysis for the Kia-Motors has been conducted in order to analyze and identify the key factors related to the strengths and weaknesses of its competitors i.e. Toyota and Dacia Automobiles. The competitive strategies are being suggested for Kia-Motors in order to grow its business in Turkey and attract customers and carry out production processes in ways that ensures the profitability and competitive advantage in the long run.
Analysis of Competitors
Suggested Competitive Strategy
Suggested Competitive Strategy
Kia-Motors with the sales of 2.75 million in the year 2013 is 33.88% owned by the Hyundai Motors and is known widely for its product Kia-Optima and Cadenza. The company possesses strong market position with respect to the quality that it has been providing to its customers. The company has followed the competitive strategy for pricing at which product quality…
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D'Silva, D.A., & Patil, A.S. (2008). Lean Manufacturing.
In a free economy, a multitude of firms compete for the business of the same customer segment. Therefore, if a firm is to succeed in attracting and retaining the maximum number of customers from the targeted segment, it must develop and successfully execute a strategy that has a distinct competitive advantage over its rivals. Thus, a competitive strategy is defined as a plan that attempts to define a position for the business, which utilizes the competitive advantages that the business has over its competitors (American Marketing Association, 2004).
Of course, it is important for any competitive strategy to focus on competitive advantages, which can offer customers greater value, either by means of lower prices or by providing a greater benefit or service that justifies a higher price. In other words, it is key that a competitive strategy is consumer centric. Developing a competitive strategy, therefore, involves closely analyzing…
American Marketing Association. "Competitive Strategy." Dictionary of Marketing Terms.
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Nickols, F. "Competitive Strategy: The Basics a la Michael Porter." Accessed July 6, 2004:
For What easons Do Organizations Need
An Awareness of Their Environment
Competitive pressure, globalization and the continuing economic turbulence and uncertainty of the world's leading nations all contribute to a level of risk that businesses have never seen before. Continually being aware and monitoring their environments gives businesses of all sizes an opportunity to anticipate significant shifts in customer demand and react accordingly. The intent of this paper is to provide insights into the many factors that drive organizations to have a greater awareness of their global environment.
Striving Towards Agility and isk Management
The most common factor that drives businesses of all sizes to continually stay aware of their environment is the need to always stay in step with their customers, markets, and their unmet needs. The need for being responsive to the market is a critical one that underscores every successful organization globally today (Ball, Lorange,…
Ball, Ben C., Jr., and Lorange, Peter. 1979. Managing Your Strategic Responsiveness to the Environment. Managerial Planning 28, no. 3, (November 1): 3.
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Fahey, Liam, King, William R., and Narayanan, Vandake K.. 1981. Environmental Scanning and Forecasting in Strategic Planning -- the State of the Art. Long-Range Planning 14, no. 1, (February 1): 32.
Kuei, C., C. Madu, and C. Lin. 2011. Developing global supply chain quality management systems. International Journal of Production Research 49, no. 15, (August 1): 4457.
2. Is it ethical to send an attractive employee to a bar to "hang out" with a competitive employee in the hopes of getting information? Again, this is quite dependent upon the situation. If one "assigns" the attractive employee to participate in espionage as part of their job duty, and it is fully disclosed, then it is not necessarily unethical -- any more than sending someone to shop for a brand of beer at a bar in order to get others to purchase, etc. If the competitive employee gives information, then the ethical onus is on them, their agreement and their conscience. Now, that said, this assumes the attractive employee is only there to "hang out." if, however, it goes further than that, and sexual favors are offered for information, or blatant lies are told (not simply by omission, but by direction), then the behavior is unethical because it has…
Under Armour is a worldwide company that produces performance sports apparel. In an environment where people are always looking for the "latest and greatest," a company with a high-tech and unique product can certainly flourish. In the world of athletics there is a desire for quality products that improve performance. Additionally, local and younger athletes look towards professional athletes to set the trend as far sports apparel, equipment and accessories are concerned. The technology used in the Under Armour products is new, and has potential to change for the better as technology changes. A wide range of athletes are looking for this type of performance gear, so products need be either very specialized or appeal to multiple demographics. There is a huge market not only in the United States, but in all parts of the world where an emphasis on athletics is prevalent. While these products are not traditionally…
In addition, it will be necessary for the company to continue to use technology to stay on the cutting edge of shoe innovation.
Adidas." MarketLine 2006. Datamonitor database. Datamonitor. University of Phoenix, Phoenix, AZ. November 28, 2006 http://dbic.datamonitor.com.
Beckett, W. "Merging Performance and Fashion." Women's Wear Daily 192(39) 2006 Aug 24: 9. Business Source Complete. EBSCOHost. University of Phoenix, Phoenix, AZ. November 28, 2006 http://web.ebscohost.com.
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Callaway Golf." MarketLine 2006. Datamonitor database. Datamonitor. University of Phoenix, Phoenix, AZ. November 28, 2006 http://dbic.datamonitor.com.
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Ellis, K. "Global Competition Intensifies Industry Lobbying." Women's Wear Daily 191(86) 2006 April 24: 14-15. Business Source Complete. EBSCOHost.…
Adidas." MarketLine 2006. Datamonitor database. Datamonitor. University of Phoenix, Phoenix, AZ. November 28, 2006 http://dbic.datamonitor.com.
Beckett, W. "Merging Performance and Fashion." Women's Wear Daily 192(39) 2006 Aug 24: 9. Business Source Complete. EBSCOHost. University of Phoenix, Phoenix, AZ. November 28, 2006 http://web.ebscohost.com .
Binole, G. "Asian Market Forces Could Affect Nike." Portland Business Journal. (1997 Nov 7). November 28, 2006 http://portland.bizjournals.com/portland/stories/1997/11/10/story3.html .
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Particularly McDonalds and Starbucks fight daily on sales as well as share prices (Brush, 2011). The Starbucks growth has been slow during last some periods yet it offers a tough competition to the McDonalds by offering extensive sale points. The two companies are in competition war yet the customer base of the two is totally different. The Starbucks customers are more affluent and the McDonalds customers are more price sensitive (Shaughnessy, 2013).
The company can work on the customer pool that lies between total affluent and totally price sensitive. The company, like it has done before in 2012, can float the videos of its hygienic processes on YouTube. It can show that McDonalds operates cleaner that the clean companies and that eating at McDonalds mean eating healthy and quality. Thus there should be deals and sitting areas designed for middle and rich class too so that a big customer base…
Brush, M., (2011), "McDonald's or Starbucks: Who wins?" Retrieved from:
Choi, C., (2013), "McDonald's Profit Falls Short of Wall Street Expectations', Retrieved from:
Describe the role of business in the economy, including the factors of production and the key dimensions of the business environment.
Business is the engine that drives the economy, providing jobs, purchasing raw materials from producers, and providing the products and services that all consumers use, improving the value of life for everyone in the environment. The income of the economy is distributed through the factors of production. The three main factors of production are labor, land, and capital (Mankiw, 2012, p.393). Companies employ many people, providing jobs and money for the economy through labor. Companies will continue to demand more labor until the cost begins to outweigh the value of this production factor. This is an important factor because these employees are also consumers who pump most of the money they receive right back into the economy in one way or another. Companies need available land, both…
Mankiw, N.G. (2012). Principles of Economics (6th ed.). Mason, OH: South-Western
Kelly, M. & McGowen, J. (2011). BUSN3. Mason, OH: South-Western Cengage Learning.
Epstein, M.J. & McFarlan, F.W. (2011). Nonprofit vs. for-profit boards: Critical differences.
Competitive Forces That Shape Strategy
Accurate comprehension of the article = blue
Critical analysis of the strengths and weakness of the ideas, concepts or theories = yellow
* Provision of specific comments in the form of criticism, disagreement, synthesis, paradox, curiosity or genuine confusion= green
Assessment of Five Competitive Forces That Shape Strategy
In the article The Five Competitive Forces that Shape Strategy (Porter, 2008) the well-known framework of the Five Forces Model originally defined by Dr. Michael Porter in 1979 is updated to reflect the current realities and uncertainties of industries included in his original article and book that expanded on the model's core concepts (Porter, 2008). The value of the Five Forces Model has been questioned over the last two decades, and several of the most valid criticisms of the framework are analyzed and responded to by Dr. Porter in this article. He also brings in an analysis…
Porter, M.E. 2008, The Five Competitive Forces that Shape Strategy, Boston, United States, Boston.
Multinational firms must operate with some degree of independence in the different corners of the world, if only for practical reasons such as input procurement and the development of distribution channels. Political considerations have long had an impact on organizational structure decisions. In many nations, subsidiaries of multinationals must be joint ventures with local firms, or the multinational may find that business is difficult to conduct as the result of all manner of cultural differences, corruption and bureaucracy.
The matrix structure was developed as a direct response to changes in the external environment. Firms that moved overseas with multiple product lines found that managing these lines in different countries required both a product-based perspective and a geographical perspective. hen considering the geographic perspective, one can see that economic considerations play a significant role as well -- when China and Southeast Asia began to boom, "Asia" became its own reporting unit…
Boyne, G. & Meier, K. (2009). Environmental turbulence, organizational stability and public service performance. Administration & Society. Vol. 40 (8) 799-824.
Burke, a., van Stel, a. & Thurik, R. (2010). Blue ocean vs. five forces. Harvard Business Review. Vol. 88 (5) 28.
Chunhachinda, P., de Boyrie, M. & Pak, S. (2008). Thailand capital flight through trade with the U.S. during times of political and economic instability. Review of Pacific Basin Financial Markets & Policies. Vol. 11 (3) 363-387.
Gali, J. (1999). Technology, employment and the business cycle: Do technology shocks explain aggregate fluctuations? American Economic Review. Vol. 89 (1) 249-271.
Cooperative Learning or Competitive Interaction.
In my opinion cooperative learning is when a group of people decide to get a certain solution by solving the basic problems together. Competitive learning, I believe is when one depends on one's own abilities and intelligence to get to the desired solution to a problem. This brings out the confidence and the belief in a person that whatever his individual dreams are, can be achieved with determination and enough conviction to go through and pass various hurdles.
A personally have been in both competitive and cooperative circumstances. I have had times when even trying to achieve my own goals, I have had to ask for help from others more capable under those circumstances. And there have been times when I have done on my own that which others could not have achieved without "cooperation." I believe that the environment necessary for healthy learning is…
e-anking as a Competitive Advantage in razil
The Federative Republic of razil is the largest and most populous country in Latin America, and fifth largest in the world. Spanning a vast area between central South America and the Atlantic Ocean, it is the easternmost country of the Americas and it borders Uruguay, Argentina, Paraguay, olivia, Peru, Colombia, Venezuela, Guyana, Suriname and French Guiana - every South American nation except for Ecuador and Chile. Named after brazilwood, a local tree, razil is home to both extensive agricultural lands and rain forests. The official language of razil is Portuguese.
Possessing large and well-developed agricultural, mining, manufacturing, and service sectors, as well as a large labor pool, razil's economy outweighs that of all other South American countries and is expanding its presence in world markets. Major export products include coffee, soybeans, iron ore, orange juice, steel and airplanes.
After crafting a fiscal adjustment…
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Benson, Todd. Brazil's Banks Adjust View of Their Market. April 9, 2005. The New York Times. Retrieved June 9, 2005 from http://www.changemakers.net/library/temp/nytimes04905.htm .
Chandler, Lester V. And Goldfeld, Stephen M. The Economics of Money and Banking. New York. Harper & Row. 1977.
Colitt, Raymond. A modest start for flashy virtual malls. October 30, 2000. Retrieved June 7, 2005 from ePayNews.com. 9 April 2005. Retrieved June 9, 2005 from http://www.epaynews.com/statistics/bankstats.html .
This is a double-edged sword, so the CEO needs to keep that fact in mind. Mistakes will look bad not only personally, but will reflect poorly on the company as well. Therefore, the CEO needs to play the role of the PR flak. People respond to leaders who project a strong image of the firm and therefore the CEO can be an excellent source of good publicity.
The video highlighted the achievements of Lee Iacocca and Norman Schwarzkopf with caveats about the assistance they had. Yet, it was the organizational skills of those leaders that led to the achievements. It is important to remember not who the media assigned credit for the success but how that success was achieved -- this is the way the CEO should approach the issue of organizational skills.
Lastly, we saw Lee Iacocca issue a response to the Japanese competition. It is important to remember…
After all, there are so many CV's employers are forced to sift through to find the right people for any particular position. It is appropriate for applicants to spend effort in designing the language of their CVs in order to capitalize on specific target words and key phrases that will capture an employer's attention above the sea of other applicants. Embellishing the language is important to make the CV key-word search friendly by carefully choosing words and phrases that are relevant in the chosen industry one is looking for a position in. Recent graduates should focus on utilizing active writing, with action verbs close to the subject in the context of a sentence, therefore avoiding more dull passive forms of writing. Moreover, embellishment in language should target the specific sector through manipulation of language, without falling into producing cliches. It is important to spend time designing one's CV to incorporate…
Economic Environment of a Business
The objective of this work is to summarize the economic environment of a business including information relating to microeconomics, macroeconomics, and international trade aspects
The business organization is a "micro-economic unit" and the business environment is that which makes provision of the "macro-economic context within which firm operates." (eddy, ) The business environment can be categorized into the 'economic' and non-economic' and the 'micro- and macro-environment. (eddy,, paraphrased) The firm is an economic institution in a market system with the behavior of the firm reflecting the result of the decisions that were economic in nature that the manager of the firm made.
The economic environment of a business in today's globalized business society is complex in nature. There is an inherent link between the business sector and it relationship with the government, capital market, household sector and the international business sector -- all of which…
Palwar, V.K. (2010) Economic Environment of Business 2nd Ed. PHI Learning Pvt. Ltd. Retrieved from: http://books.google.com/books?id=hNBEId591wYC&dq=Economic+Environment+of+a+Business&source=gbs_navlinks_s
Reddy, R.I. (2004) Business Environment. APH Publishing. Retrieved from: http://books.google.com/books?id=NQv9vKgF_3MC&dq=Economic+Environment+of+a+Business&source=gbs_navlinks_s
Competitive strategy is the bedrock on which companies base business decisions to reach their targets and achieve profitability. Formulating and implementing strategies in international business is much more complicated and difficult task than doing so in home or familiar markets. Competitive strategy deals with the development of abilities by a firm to keep ahead of competitors in the fields in which it operates. Firms develop competitive edge in global markets by possessing certain assets, abilities or characteristics. The primary elements of competitive advantage are the critical offer, the significant operating factors and the firm's strategic resources. (ennett and lythe, 2002) Corporate strategies and international marketing strategies are linked closely and have a bearing on business performance. (rown, 1994)
While some companies focus on a single source of competitive advantage, it is common for many firms to opt for a combination of options to be flexible and attain the…
Ahlberg, J; Garemo, N; Naucler, T. (1999) 'The Euro: How to keep your Prices Up and your Competitors Down', The Mclliney Quarterly, Volume: 2
Bennett, R. (1996) 'Relationship formation and governance in consumer markets: Transactional analysis vs. The behaviorist approach', Journal of Marketing Management, Volume: 12; No: 6
Bennett, R. (1999) 'International Business Frameworks', Second Edition, London: Financial Times/Pitman
Bennett, R and Blythe, J. (2002) 'International Marketing: Strategic Planning, Market Entry and Implementation', London: Kogan Page
EP related job?
Analysis of responses received for
How does your level of job difficulty compare after EP to before EP?
Analysis of responses received for
How many hours of training did you receive on EP?
Analysis of responses received for
Which of the following processes does your job include?
Analysis of responses received
How valuable was your EP training?
Analysis of responses received
Were you performing your current job prior to EP?
Analysis of responses received for
How long were you in this job role prior to implementation of EP?
Analysis of responses received for
Did the responsibilities of your job increase or decrease after EP?
Analysis of responses received for
Question 9. Has EP helped or hurt your ability to perform your job?
Analysis of responses received for
Question 10. How does the number of steps required to perform your job compare after EP to before EP?
Bradley, P., Thomas, J., Gooley, T., and Cooke, J.A., (1999). Average ERP Installation Said to be a Two-year Ordeal, Logistics Management & Distribution Report, Vol. 38, no. 5, pp.23
Burrus, D. (1993). Technotrends: How to use technology to go beyond your competition.New York: Harper Business
Davenport, T.H. (1998). Putting the enterprise into the enterprise system. Harvard Business Review Jul/Aug 98 Vol. 76: 222-228
Devaraj, S., D. Hollingworth, and R. Schroeder. 2004. Generic manufacturing strategies and plant performance. Journal of Operations Management 22 (3): 313-333.
Organizational Leadership and Performance
The environment in which leaders of today operate is increasingly global. It is important to note, from the onset, that today's globalized environment significantly differs from the environment business operated in a couple of decades ago. In addition to being fast-paced, today's business environment is also more competitive and complex. The demands of the current era have meant that leaders of today must embrace new leadership approaches -- different from those applied by their predecessors two or three decades ago.
The Need to Appreciate Diversity
Today, every leader, as Daft (2014, p. 326) points out, "needs to understand the complexity of diversity issues, learn to create an inclusive culture, and support the development of minorities…" Unlike was the case a few decades ago, today's leaders are expected to lead teams of individuals, all of whom come from diverse backgrounds, ethnic roots, and have different motivations. It…
Adair, J. (2009). Leadership and Motivation: The Fifty-Fifty Rule and the Eight Key Principles of Motivating Others. Philadelphia, PA: Kogan Page Publishers.
Bell, A. (2011). Great Leadership: What it is and What it Takes in a Complex World. Mountain View, CA: Davies-Black Publishing.
Cancialosi, C. (2014). Today's Leaders Must Learn to Thrive in Disequilibrium. Retrieved from http://www.forbes.com/sites/chriscancialosi/2014/07/28/todays-leaders-must-learn-to-thrive-in-disequilibrium/
Daft, R. (2014). The Leadership Experience (6th ed.). Stamford, CT: Cengage Learning
Logistics in Aviation
Aviation logistics: Competitive advantage and technological innovation
In the modern era, the worldwide logistics and supply chain is very cut throat and keeping an edge over others is important for all the firms in operation. Worldwide competition in aviation logistics business is cut throat with numerous firms. Firms in this business survive only when they maintain an edge over their rivals in the business in order to keep the clients in check. Most of the firms are very lenient to their clients as they listen to their client's needs and requirements, complaints along the way, implementing long-term marketing programs as well as short-term. Companies also make use of their resources in order to acquire competitive edge over their rivals in the marketplace which leads to satisfactory profits (Sakchutchawan, 2011). The resource advantage theory stipulates that having edge in resources paves way for competitive edge in the…
Abrahamsson, M., Aldin, N., & Stahre, F. (2003). Logistics platforms for improved strategic flexibility. International Journal of Logistics: Research & Applications, 6 (3), 85-106.
Bardi, E.J., Raghunathan, T.S., & Bagchi, P.K. (1994). Logistics information systems: The strategic role of top management. Journal of Business Logistics, 15(1), 71-85.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
Bowersox, D.J., and Daugherty, P.J. (1995). Logistics paradigms: the impact of information technology. Journal of Business Logistics, 16 (1), 65-80.
Human esources Management - Maintaining a Competitive Edge in the Corporate Marketplace
Change continues to reshape the workplace. Today's H professional is called upon to help the organization retain its competitive edge in the marketplace. Along with representing the best interests of employees, H professionals assume the role of strategic partner, administrative expert, and change agent. H assumes a critical role in promoting the vision and shaping the focus of the company. H professionals must be skilled and knowledgeable business partners, able to wear many hats while demonstrating their own competencies in communication and decision-making skills. (Aghazadeh, 1999)
Today, H departments face many challenges. Some are conventional and continuing concerns.
Attract, retain and motivate employees;
Ensure legal and regulatory compliance;
Manage the human side of technological change.
Perhaps, most critically today however, progressive H departments are charged with adding value to the corporation as they seek to:
Aghazadeh, Seyed-Mahmoud (1999). Human Resource Management: Issues and challenges in the new millennium. Management Research News, 22(12) 19-32.
Ashbaugh, Sam and Rowan Miranda (2002). Technology for Human Resources Management: Seven Questions and Answers. Public Personnel Management, (31) 7.
Ball, Sarah (2002, Sept). How technology can make you look good. Employee Benefits, S9-11.
Barro, Tom. A Tangled Web of Partnerships. Retrieved Feb. 21, 2003 at http://www.astd.org/CMS/templates/index.html?template_id=1&articleid=23780
Managerial Grid Theory
In today's globally competitive environment, an organization needs to pay far more attention to human resources management in order to be able to adapt quickly to a rapidly changing environment and remain profitable. Indeed, an organization has the greatest chance of being successful when all its employees work towards achieving its goals. However, the ability of an organization to motivate its employees into achieving organizational goals depends a great deal on the quality of leadership exhibited by its managers and supervisors (Allen, 1998, para 1). It is in the light of this context that obert Blake's "Managerial Grid" theory assumes significance. Developed initially with his colleague, Jane Mouton, the "Managerial Grid" is a model that measures and defines managerial or leadership styles.
Blake and Mouton first developed the "Managerial Grid" as a two-dimensional model of managerial style or leadership, based on the theory that managers are simultaneously…
Allen, G. (1998). Management: Supervision- Leading. Mountain View College.
Retrieved Oct. 15, 2004: http://ollie.dcccd.edu/mgmt1374/book_contents/4directing/leading/lead.htm
Flower, J. (1992, July-August). Human Change by Design: Excerpts from a Conversation with Robert R. Blake, Ph. D. Healthcare Forum Journal. Vol. 35:4. Retrieved Oct. 15, 2004: http://www.well.com/user/bbear/blake.html
Grid International, Inc. (2004). The Leadership Grid TM. Grid International Web site.
Innovation and Virtual Environments
The rapid pace of technological innovations in recent years represents a dual-edged sword for organizational leaders. On the one hand, these technologies have introduced so-called "virtual environments" that facilitate the sharing of knowledge and collaboration among practitioners. On the other hand, though, leading others in virtual environments carries some special challenges that must be taken into account in order for the medium to be effective. For instance, in his essay, "Managing the ever-more-distributed workforce," Novitski (2008) makes the point that, "Despite vastly faster communication speeds, modern companies face similar challenges of trust and control with off-site workers" (p. 83).
Although every virtual environment is unique in some fashion, they all share a common need to take cross-cultural differences that can adversely affect communications into account, as well as need to keep isolated employees motivated and engaged in the process. In this regard, Novitski emphasizes that, "One…
Gunn, R. A. (n.d.). An organization that doesn't plan its future isn't likely to have one. Strategic Futures. Retrieved from http://www.strategicfutures.com/library/strategic-plan/organization-that-doesnt-plan/ .
Novitski, B. J. (2008). Managing the ever-more-distributed workforce. Architectural Record, 196(11), 83.
competitive and global market, it is essential that companies have a means of continually making improvements to their products and services. This is called the total improvement process or quality management system (QMS). A QMS can take a variety of forms in order to consistently meet customer requirements. A QMS offers a number of benefits to an organization: enhanced customer satisfaction and confidence and improved market reputation and market share (Harrington, 1995, p.173).
In order to produce a product or service, a company relies on the materials and supplies from a number of vendors. The vendors must meet the same stringent criteria as the company as a whole to meet the customer requirements. It is very difficult for vendors to have different criteria for each company to which they sell. As a result, a group of professionals in the quality field realized that it would be much better if the…
Duran, M. (June 2004). Journal Sentinel boasting seal of quality from new ISO certification. Retrieved from website October 12, 2005.
Harrington, H.J. (1995). Total improvement management. New York: McGraw-Hill.
ISO System. (2005). Retrieved from website October 12, 2005. http://www.iso.ch/iso/en/aboutiso/introduction/index.html#four
Rabbitt, J.T, & Bergh, P.A. (1993). The ISO 9000 book. White Plains, NY: Quality Resources.
At present, I am a graduate student at the Information Systems Department with a 3.7 GPA. Over the course of pursuing my master's degree, I have become increasingly aware of the importance of competitive intelligence (CI) in the business world. With this in mind, I have decided to apply to the certification program in CI to enhance my current studies and marketability as an employee once I graduate.
The success of companies such as Google and Apple have proven that knowing what customers want and need -- even if they cannot fully articulate their desires -- is critical to remaining competitive in the new global marketplace. CI as a field enables businesses to analyze and understand what attributes consumers desire in a product or a service in a data-driven and analytic fashion. The organization can then use such information to develop a competitive advantage. CI enables an enterprise…
family oriented community park on a land that is currently not serving any purpose. This unused land is currently being used for deposition of waste products and therefore is not being monitored properly by the government as well. Since it is open land, many useful services can be built upon it. The park will be created in the state of Virginia and in Fairfax County. The site that is chosen for the creation of the park is suitable for this purpose. It should be noted that this land is near crowded residential sector, which is in need for another park. This project will aim for the creation of recreational objects such as swings, skating rink and basketball court for the children. Furthermore, a community center will also be added near the park. Lastly, there will be creation of a cafe or eating-place in the park as well.
Business Need and…
Friend, M. And Kohn, J., 2007. Fundamentals of occupational safety and health. 1st ed. Lanham, Md.: Government Institutes.
Hackett, M., Robinson, I. And Statham, G., 2007. The Aqua Group guide to procurement, tendering & contract administration. 1st ed. Oxford: Blackwell Pub./Davis Langdon.
Lo, T., 2002. Quality culture: a product of motivation within organization. Managerial Auditing Journal, 17(5), pp.272 -- 276.
Nickols, F., 1998. Empowerment: The Emperor's New Clothes. Harvard business review, 76(6), pp.178 -- 180.
This program helps the development of the employees which leads to the culture that Sam Walton wants at Wal-Mart attaining them the competitive advantage. (Charles, 2006)
The H practices of Wal-Mart are aligned with the trends of the H practices of the top companies of the world who have responded to the dynamic changes in the field of Human esource Management. One of the upcoming trends in H is to respect employees and appreciate their worth through incentives other than wage bonuses. Wal-Mart treats its employees as partners. Employees are allowed a lot of autonomy and decision making power which enables them to flourish and reach their full potential. The compensation system is also performance-based which is the best compensation practice in the current economic situation of America.
The future of the industry will be heavily influenced by the global economic environment. Wal-Mart is planning a number of foreign expansions…
Anderson. C, Flynn. F. And Spataro. S. (2008). Personality and Organizational Culture as Determinants of Influence. Journal of Applied Psychology, 53 (3)
Ann, Z. (2010). "Rival Chains Secretly Fund Opposition to Wal-Mart." The Wall Street Journal.
Charles, F. (2006). The Wal-Mart Effect: How the World's Most Powerful Company Really Works -- and How It's Transforming the American Economy.
Nelson, L. (2009). The Retail Revolution: How Wal-Mart Created a Brave New World of Business.
Organizations Environment Each perspective examines organizations perceived relationships environment differently. Describe differences. What enacted features organization's (U.S. Postal Service) environment ways features displayed perceived consistent perspectives? Text: Organization Theory by Mary Jo Hatch.
Each perspective examines organizations and their perceived relationships to the environment differently. For this discussion, describe these differences.
Contingency theory stresses the fact that an organization's decision-making processes are in constant dialogue with the environment. An organization's policies are always contingent upon its particular market situation. This theory of organizational behavior stresses the situational nature of decision-making on the part of organizations. An organization in a 'mature' or perfectly competitive market environment with an established demand for its product will need to make different decisions regarding pricing and marketing than an organization with clear market dominance and a near monopoly. Complexity of the individual organization and rate of change of the external environment will determine…
Hatch, Mary Jo. (2006). Organization theory. New York: Oxford University Press.
US Postal Service: Vision 2013. (2008). Five-year strategic plan. U.S. Postal Service.
Sustained Competitive Advantage Using Human esources
Theoretical Critique essay format. Within a challenging economic environment role strategic human resource management insignificant. Do approaches strategic
There has been tremendous growth in the strategic management field, and this has made it more popular amongst the practitioners and academics in the previous twenty years. For research structuring, industrial organization strategist rely on the SWOT framework. This has been the case since strategy became a recognized area in the management field Oliver, 1997.
ecently there has been other contributions made to the literature strategy, and this has emphasized the external part of the SWOT framework. The external part focuses mostly on the environmental impacts of the firm's performance. Models that focus on the environmental impacts of the firm's performance have little use to the practitioners though they are well received. These models communicate little regarding the manager's influence.
In strategic management, there has been…
Cockburn, I.M., Henderson, R.M., & Stern, S. (2000). Untangling the Origins of Competitive Advantage. Strategic Management Journal, 21(10/11), 1123-1145.
Ferligoj, A., Prasnikar, J., & Jordan, V. (1997). Competitive Advantage and Human Resource Management in SMEs in a Transitional Economy. Small Business Economics, 9(6), 503-514.
Narasimha, S. (2000). Organizational Knowledge, Human Resource Management, and Sustained Competitive Advantage: Toward a Framework. [Article]. Competitiveness Review, 10(1), 123.
Newbert, S.L. (2008). Value, Rareness, Competitive Advantage, and Performance: A Conceptual-Level Empirical Investigation of the Resource-Based View of the Firm. Strategic Management Journal, 29(7), 745-768.
Competitive Advantage Analysis: How well does the proposed service meet the demands of the market compared with the competition?
The proposed service meets the demands of customers by providing them with products that can be customized. This helps them to create procedures that are effectively monitoring their bottom line results and objectively analyzing the impact of various activities. The below product -- market matrix is illustrating how this can help to give the firm a competitive advantages over others inside the marketplace. ("Top 100 Accounting Firms," 2012) ("Home," 2012)
Product -- Market Matrix
Market Penetration: The market that will be penetrated is the various segments of individuals and businesses that need customizable solutions. The primary competitors in this segment include: Deloitte & Touche, KPMG, Price Waterhouse Cooper and Grant Thornton.
Market Development: Currently, competitors offer similar kinds of products and services to customers. This means that the firm…
Home. (2012). HCVT. Retrieved from: http://hcvt.com/
Top 100 Accounting Firms. (2012). Accounting Majors. Retrieved from: http://www.accountingmajors.com/accountingmajors/articles/top100.html
Tesco's Marketing Environment and Performance
Today, there are a number of retail grocery and general merchandise corporations competing at the global level, including Walmart, Carrefour and Tesco. Although Walmart remains the largest retailer in the world today, Tesco in particular is fast acquiring its market share in several regions, especially China. Moreover, the company's innovation in providing efficient products and services to its customers has provided it with a distinct competitive advantage in its core United Kingdom domestic market, where it remains the largest grocery retailer in the country today. In fact, one of the main themes to quickly emerge from the research that follows is just how important Tesco is to its customers, with most simply taking the company's presence for granted. To determine how Tesco achieved this impressive level of performance, this study examines the company's proven track record of superior performance in a highly competitive industry to…
Benady, D 2010, The Tesco Test,' Marketing, 26.
'Brand Health Check: Tesco' 2008, December 3, Marketing, 18.
Child, PN 2002, Summer, 'Taking Tesco Global: David Reid, Deputy Chairman of the United
Kingdom's Largest Grocer, Explains the Company's International Strategy,' The
Competitive Forces Analysis for Gilt Groupe
Five Forces Analysis of Gilt Groupe company
Many managers look at competition too narrowly. According to Michael Porter, there are different forces of competition that should be looked at by any business. A business will not gain a return on investment of the forces are too intense in the industry. When the competitive forces are favorable, many of the companies in the industry are profitable. When formulating a strategy, the manager needs to understand that some forces are stronger than other forces. These strong forces will determine the industry's profitability. Focusing on the strong forces more than the weak forces, allows a manager to develop a strategy that will ensure the business remains profitable. An industry's structure will set the industry's profitability in the end and will provide a model for influencing and anticipating competition and profitability. The five competitive forces identified by Porter…
Afuah, Allan N, and James M. Utterback. "Responding to Structural Industry Changes: A Technological Evolution Perspective." Industrial and corporate change 6.1 (1997): 183-202. Print.
Cox, Andrew. "Understanding Buyer and Supplier Power: A Framework for Procurement and Supply Competence." Journal of Supply Chain Management 37.2 (2001): 8-15. Print.
Matthew Carrol. "The Rise of Gilt Groupe: The Great Recession Fuels the Perfect Storm." New York, NY: Forbes, 2012. Print.
Michael E. Porter. How Competitive Forces Shape Strategy. Boston, MA: Harvard Business Review, 1979. Print.
U.S. Business Environment in the Next Decade and Implications for Business and Households.
Over the last decade, the U.S. economy has been undergoing tremendous challenges. This is because the lingering recession and slow recovery have left the unemployment rate high. Evidence of this can be seen in figures from the Bureau of Labor statistics between 2008 and 2012 (which is illustrated in the below table).
US Unemployment ate from 2008 to 2012
("Labor Force Statistics," 2012)
These numbers are showing how the economy has continued to struggle despite tremendous efforts from the federal government to stimulate growth. This is because the recession was much deeper than expected and the recovery has been stagnant. ("Labor Force Statistics," 2012)
At the same time, the world economy is continually shifting with many developing nations playing a larger role (i.e. Brazil, ussia, India and China). Commenting about these transformations Beattie (2010) observed, "The…
State and Local Governments. (2012). GAO. Retrieved from: http://www.gao.gov/new.items/d08317.pdf
Labor Force Statistics. (2012). BLS. Retrieved from: http://data.bls.gov/timeseries/LNS14
Overview. (2012). GAO. Retrieved from: http://www.gao.gov/special.pubs/longterm/
Ahern, R. (2011). Rising Economic Powers and the Global Economy. Congressional Research Service.
Organizational Environment Starbucks
In-depth Analysis of Organizational Environment - Starbucks
Starbucks Organizational Culture and Environment
Global Perspectives of Starbucks
Social esponsibility embraced by Starbucks
Starbucks Planning Process
Decision Making Process of Starbucks
Starbucks Corporate Strategy
Organizational Structure of Starbucks
Starbucks uses a mechanistic structure as a contemporary design
Starbucks Organizational Culture and Environment
Starbucks Corporation is considered as one of the leading coffee house chains that offer best quality coffee to its customers. This retail corporation is based in the United States, initiated in the early years of the decade of 1970. Due to its popularity, the company rapidly expanded to various locations around the globe. The vision, goals and strategies designed clearly indicated the fact that the owners did not believe in having growth that can abate the corporate culture, therefore, the corporate culture was considered to be one of the integral aspects for the company. The mission statement…
Anthony, W.P., Gales, L.M., & Hodge, B.J. (2003). Organization Theory: A Strategic Approach. 6th Edition. Upper Saddle River, NJ: Pearson Education, Inc.
BCG. (2012). Howard Schultz on Global Reach and Local Relevance at Starbucks - An Interview with the CEO. bcg.perspectives. Retrieved from: https://www.bcgperspectives.com/content/videos/leadership_management_two_speed_economy_howard_schultz_global_reach_and_local_relevance/
Behar, H. (2007). It's Not About the Coffee: Leadership Principles from a Life at Starbucks. USA: Portfolio.
SeaZone. (2012). Successful Application of Organizational Behavior: Starbucks - Achieving Success the Starbucks Way. Yahoo Voices. Retrieved from: http://voices.yahoo.com/successful-application-organizational-behavior-2435551.html?cat=3
Legal Environment/Total ewards
esizing organizations must have a good idea of where they want to go and ensure to the best of their ability that they will be able to convince employees that this new direction is desirable for all parties involved. First, organizations need to gather information concerning what psychological contract obligations employees perceive as being most valuable. Probably the best way to do that is to gather feedback from an employee survey. In essence, organizations need to know what employees want if they hope to retain and motivate the key people in their workforce. Understanding what employees value most will allow an organization to be more prudent in the implementation of its resizing efforts, because organizational leaders will be better equipped to minimize the number of employees who perceive serious psychological contract breaches.
The organization must constantly monitor the changing need structure of its employees. This process should…
Atkinson, William. Filling in around the edges, HR Magazine, 2009.
Chen, H.M., Hsieh, Y.H. (2006). Key trends of the Total Reward System in the 21st Century. Compensation and Benefits Review, 38(6), 64.
Simon, M Tamara, Traw, Kelly; McGeoch, Barbara; Bruno, Fran. How the Final HIPAA Nondiscrimination Regulations Affect Wellness Programs. Benefits Law Journals. New YorkL Summer 2007. Vol 20, Iss. 2, Pg 40
Trahant, Bill. Debunking Five Myths concerning Employee Engagement: A Recent Report Debunks the Myths and Reveals Practices for Enhancing Individual Employee Effectiveness to Improve Organizational Performance. The Public Manager. Volume: 36. Issue: 1. 2007. Page Number: 53
That is not so much a contradiction of the research but a limitation of it in terms of applicability to practitioners running small manufacturing companies.
Critique of Environmental Scanning: Frequency and Scope
Beal (2000) bases his methodology for assessing environmental scanning on twenty eight specific items that CEOs of 101 small manufacturing companies responded to as part of the research effort, and later analyzed them using factor analysis. Using Varimax rotation in factor analysis to explain variances across the results, company's management capabilities and resources (.824) and company's financial capabilities and resources (.811) were found to be the greatest two factors across all twenty-eight measured in terms of explaining variations in environmental scanning resulting impact on related environment/competitive strategy alignment. Scanning multiple situations or events occurring in an environmental sector will be positively related to environment-competitive strategy alignment, which is the second hypothesis of the research project (H2) looks at…
Beal, R (2000).Competing effectively: Environmental scanning, competitive strategy, and organizational performance in small manufacturing firms. Journal of Small Business Management. 1, 27-476.
UK National Environment
In UK, the allocation of resources is purely based on the forces of demand and supply. This form of economy is a free economy in which competition is embraced and firms have to become efficient to increase their level of competitiveness. The government only intervene to provide the necessary infrastructure and to ensure that consumers are not exploited by the businesses. Besides, the government will formulate policies that ensure fair competition and collect revenues for the country development agenda. With these, businesses must ensure that they operate within the law and abide by the regulations that are set by the state. Barr Company can therefore conduct business in a competitive industry without government interference on what form of business to do or the amount of prices to charge on their products. The management has large latitude of choice to make on how to produce, what to produce,…
2003. Soft drinks in the UK, London, Euromonitor.
A.G., B.P.L.C. 2012. a.G, Barr plc financial results 2012 [Online]. Available: http://www.agbarr.co.uk/agbarr/newsite/ces_docstore.nsf/wpg/1B9A74B86C552270802579CD00485134/$file/Final%20results%20announcement%20January%202012.pdf .
AGRAA, a. 2007. The European Union: economics and policies (8th ed.), Cambridge, Cambridge University Press.
BOTHA, a. & KOURIE, D. 2008. Coping with continuous change in the business environment:knowledge management and knowledge management technology, Oxford, Chandos Pub.
Competitive Advantage through Human esource Management Practices
Human esource Management Practices
Competitive Advantage through Human esource Management Practices
HUMAN ESOUCE Management
Human esource Management involves all those activities which are related to the management of workforce or employees of an organization. It is also one of the core functions which managers perform at the workplace. Human esource Management entails activities like recruitment and selection, training and development, performance assessment, compensation, leadership, and motivation at large (Chadwick & Dabu 2009). Basically, Human esource Management focuses on recruitment, management, guidance, and motivation of employees in an organization. In the past, HM was just restricted to two core functions: employee management and motivation. Now, it has emerged as one of the biggest strategic issues in the business world (Kandula 2007).
With the passage of time, the scope and functions of Human esource Management have also increased. Now, it also involves employee…
Armstrong, M. 2007, A handbook of Human Resource Management Practice, 10th Edition. London: Kogan Page
Baudler, C.R. 2011, Employee Engagement: Through Effective Performance Management by Edward M. Mone and Manuel London, Personnel Psychology, 64 (3): 813-816.
Birdi, K., Clegg, C., Patterson, M., Robinson, A., Stride, C.B., Wall, T.D., & Wood, S.J. 2008, The Impact of Human Resource and Operational Management Practices on Company Productivity: A Longitudinal Study, Personnel Psychology, 61 (1): 467-501.
Browning, V., Edgar, F., Gray, B., & Garrett, T. 2009, Realizing Competitive Advantage through HRM in New Zealand Service Industries, The Service Industries Journal, 29 (6): 741-760.
External and Internal Environments for Amazon
External and Internal Environments
Two segments of the general environment
Everything being equal, it is the primary objective of any company or business to gain a bigger market share, grow, affect its bottom line, and be successful. In order for the business to accomplish its goals, the business should deal with all its stakeholders who include suppliers, employees, shareholders, customers, competitors, and society. A business will encounter stiff competition in all its market be it locally or internationally for it to achieve its objectives and goals. For a business to gain competitive advantages over its rivals within the industry, it must be able to understand the present and predict future trends. The business should also take into consideration the internal and external environments of the business industry, which will impact the business activities directly and indirectly. Jeff Bezos founded Amazon, which is the world's…
Chu, C.-P., Guo, W.-C., & Lai, F.-C. (2012). On the competition between an online bookstore and a physical bookstore. NETNOMICS: Economic Research and Electronic Networking, 13(3), 141-154.
Hitt, M., Ireland, R.D., & Hoskisson, R. (2012). Strategic management cases: competitiveness and globalization. Stamford, CT: Cengage Learning.
Ritala, P., Golnam, A., & Wegmann, A. (2014). Coopetition-based business models: The case of Amazon. com. Industrial marketing management, 43(2), 236-249.
Rothaermel, F.T. (2013). Strategic Management: Concepts: McGraw-Hill Irwin.
Ford Motor Company is - according to its financial statements for the last year - in relatively good financial shape, especially if one considers the current weak state of the economy, the past recessionary months and the still extremely shaky state of the recovery. This paper analyzes the current strengths and weaknesses of the company as it moves toward increasing globalization.
A useful tool in analyzing the external environment in which Ford is presently situated can incorporate Michael Porter's Five Forces model, which is graphically summarized below: (http://www.marketingteacher.com/Lessons/lesson_fivefoces.htm)
Ford is vulnerable to the threat of both new entrants (in terms generally of new car models as well as specifically of new environmentally friendly cars) as well as the threat of substitute products from other car companies eager to attract the same consumers that Ford wishes to attract. Honda, for example, is likely to become one of Ford's primary…
Hamel, Gary and C.K. Prahalad. Competing for the Future. Boston: Harvard Business Press, 1997. http://www.businessweek.com/2000/00_19/b3680166.htm
Business - Management
External Environment Analysis
Southwest Airlines is the nation's low fair, high customer satisfaction airline. It mainly serves short haul cities, offering single class air transportation, which aims for the business commuter as well as leisure travelers. The North American Industry Classification System (NAICS) classifies Southwest Airlines as Scheduled Passenger Air Transportation - 481111 (North American Industry Classification System, 2011).
When conducting an external analysis it is important to look at Porter's five forces to determine the competitive strength and therefore magnetism of a market. Porter's five forces comprise five forces from horizontal competition and vertical competition. These forces are: threat of substitute products, the threat of established rivals, and the threat of new entrants, the bargaining power of suppliers and the bargaining power of customers (Porter's Five Forces a Model for Industry Analysis, 2010).
The first threat is that of the threat of new entrants into the…
Del Vecchio, John. (2000). Analyzing Industries. Retrieved from http://www.fool.com/research/2000/features000309.htm
How Economic Factors Affect the Aviation Industry. (2011). Retreived from http://www.myefficientplanet.com/74865/how-economic-factors-affect-the-aviation-industry/
North American Industry Classification System. (2011). Retreived from http://www.census.gov/eos/www/naics/
PEST Analysis. (2010). Retrieved from http://www.quickmba.com/strategy/pest/
Macro and Micro Environment in Management
Planning is an important function of management. It is an act of formulating a program for a definitive course of action. The management defines a goal and puts forward its strategies to accomplish the objectives defined.
STEPS IN THE PLANNING POCESS
For an organization to begin its planning, it needs to evaluate and assess whether it is ready. An organization need to realize where it is standing and what it wishes to accomplish. They need to assess this by an analytical study of their recent history, their strengths and weaknesses. The organization can also set up a planning committee and hand this job over to them. In any case the organization or a planning committee will need to recognize specific issues that should be addressed to in the planning process.
An important thing to consider here is that enunciated visions comes from those who…
Baxmann, M., Spatial Consensus-building Through Access to Web-based GIS:
An Online Planning Tool For Leipzig [online]. Cambridge, MA. Available from: http://www.spatial.maine.edu/ucgis/testproc/baxmann/baxmann.html [Accessed 30 August 2005]
Burby, R.J. et al., 1998. Improving Compliance with Regulations: Choices and Outcomes for Local Government. Journal of the American Planning Association. Volume: 64. Issue: 3. Page Number: 324+.
Gillin, E., 2002. Airline Woes Preceded Sept. 11 and Will Remain Long After [online]. Available from: http://www.thestreet.com/funds/ericgillin/10041098.html [Accessed 30 August 2005]
Human esources Contribution to Competitive Advantage
The human resources department has many opportunities to provide an organization with a competitive advantage. Firms recognizing that human resources can perform beyond simply administering benefits and filing employment documents, but can also play an integral role in shaping corporate culture into a highly productive machine, will experience significant bottom line gains. From quality recruitment, increased employee retention, and diversity, to heightened customer satisfaction and effective job training programs, the human resources department serves as the pulse of leading corporations.
Since the United States has shifted away from manufacturing and is now primarily service-driven, the collective brainpower of an organization is one of the most crucial assets. The human resources department is responsible for recruiting talented individuals who can offer the most value to the organization. Attracting educated, experienced staff members can provide an organization with the knowledge base needed to achieve…
Gaining competitive advantage through human resource management. (2005, March 1). Center for Digital Strategies at the Tuck School of Business. Retrieved from www.tuck.dartmouth.edu/cds-uploads/publications/pdf/Round_Overview_GainCompAdv.pdf
Jayne, R.L. (2006, August 14). Knowledge worker: Human resource strategy to achieve a competitive advantage. (Doctoral dissertation, St. Ambrose University). Retrieved from www.midwestacademy.org/Proceedings/2006/papers/paper9.pdf
Ulrich, D. & Brockbank, W. (2005, June 20). HR's new mandate: Be a strategic player. Harvard Business School. Working Knowledge for Business Leader. Retrieved from http://hbswk.hbs.edu/archive/4861.html
Competitive advantage within the global retail sector
The resource based theory
Conceptual framework- esource-Based Theory
The e-retail strategy
In this paper, we explore the concept of resource-based view in gaining of strategic advantage within the global retail industry. Our focus will be in the use of information technology as a resource in drawing an e-strategy for the purpose of gaining a strategic advantage with a focus on the global retail sector. The organizations in our focus being global leading retailers; Wal-Mart, Metro AG, Carrefour and Tesco.
The high level of competition within the global retail industry has seen several players resort to the use of certain resources and competencies in order to maintain a lead over their competitors. These resources are strategically harnessed and applied in order for the affected firms to maintain a strategic advantage. In this paper, we explore the concept of resource-based view in gaining…
References Amit, R. And Zott, C. (2001) "Value Creation in E-business," Strategic Management
Journal, Vol. 22 No.6/7, pp 493-520.
Barney, Jay B. (2002). Gaining and Sustaining Competitive Advantage, 2nd ed. Reading, Mass.:
Barney, J.B. (1991), "From Resources and Sustained Competitive Advantage," Journal
Others feel Five Forces is too cumbersome in its need for data and heavy-duty analysis and does not fit today's rapidly changing, dynamic market.
So where do we go with this thought that some of today's tools may not suffice as the market moves faster and companies need these dynamic, flexible analytical tools to update their strategies?
Where Is the Field of Strategy?
Disruptive Innovation? Four actions framework? Factor conditions? Demand conditions? Preemptive strategies? Five Forces? Ten Schools? Are any of these concepts/theories new and innovative? Do they pave the path toward the future of corporate and competitive strategizing? The answer is probably yes...and no.
It is difficult to find a brand new strategizing tool or model or school that is not just a rehashed version of our current standard, and quite effective, methods to analyze strategies. One innovative strategy to arise out of an existing concept is "lue Ocean."…
Corporate Level Strategy. (2003, January). Retrieved 11-07, 2008, from BNet Business
Day, G., & Reibstein, D. (1997). Wharton on dynamic competitive strategy. Hoboken,
N.J.: John Wiley & Sons, Inc.
Bookshop; Business Environment
Opening a new business is always a challenging prospect. Many factors can influence the success or failure of a new business. Access to capital is an example of a significant influencing factor. There are also environmental factors that must be taken into account. The immediate competition in the environment, for example, can influence factors such as pricing and product differentiation. When starting a new bookshop in a shopping mall, for example, the strategies used will depend upon issues such as other businesses of the same type in the mall, and the pricing strategies that they use to sell their products.
According to ichards (2010), the first factor to take into consideration when starting a new business is access to capital. This is then also the primary consideration when opening a bookshop. Capital is, for example, required to purchase the books to be sold in the shop as…
Business Resource Software, Inc. (2010). Marketing Plan. Retrieved from: http://www.businessplans.org/market.html
Europa (2010). Business environment. Retrieved from http://europa.eu/legislation_summaries/enterprise/business_environment/index_en.htm
Hitchin, J. (1998). Planning the Opening and Running of a Bookshop. Retrieved from http://www.osi.hu/cpd/resources/jsailor/
Learn Marketing. (2010). Micro Environmental Factors. Retrieved from http://www.learnmarketing.net/microenvironment.htm
First of all, the Internet, as well as local press and articles, will be important in defining the general characteristics of the market and consumers. Subsequently, specialty articles, edited by business organizations such as the local Chamber of Commerce will provide useful information on all the companies in a certain economic sector, namely the company's direct competitors. Relevant information in terms of the consumers can also be available from public information.
The off-site category will likely provide more in-depth perspectives on local issues. This will include a survey of the local consumers through interviews and questionnaire, as well as the development of a local network of information that could provide helpful information on companies active on the local market and their potential future moves.
Organizational structure and resources
The unit will be organized on the two separate on site/off site categories, each led by a director. The two directors will…
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