Additionally, another internal factor would be represented by the financial limitations of the prospective buyer. A restricted budget would for instance negatively influence the purchase decision, whereas an increased discretionary budget would positively influence the purchase decision.
Then, at the level of the external factors, these could include the marketing efforts of the manufacturer / vendor, or the reputation of the towelettes. Specifically, increased marketing efforts to promote the product could materialize in increased trust in the brand, and as such a positive influence on the purchase decision. The reputation of the products could also impact the decision to buy in a direct manner; specifically, positive reputation would have a positive impact on the decision to buy, whereas a negative reputation would have a negative impact on the purchase decision.
All in all, it is obvious that the decision to purchase the towelettes is based on a series of factors…… [Read More]
• How does your selection segment its market? On what basis?
MAC segments its market according to gender, attitudes, lifestyle, brand loyalty, and price sensitivity. Age is a factor in terms of the fun, fresh, continually innovative colors that MAC uses.
• Who is the main target?
The main target market for MAC Cosmetics is women, although some specific products are targeted to the male consumer. Geography is not an issue for MAC cosmetics because the brand is marketed worldwide, and makes products for different skin colors. MAC Cosmetics are marketed to a consumer who is not necessarily price sensitive but who cares more about perceived quality and value. Also, the target market cares about branding. The lifestyle issues are important, too, as the main target market is going to exclude women in rural regions, focusing more on working professionals mainly in urban and suburban lifestyles.…… [Read More]
As a result of the implementation of this pricing strategy, whenever a modification is incurred in the price of the commodities used in the process, this modification is reflected in the products' retail prices. In other words, when the costs of manufacturing and distributing the AVON cosmetics increase, the retail price of the products will also increase. Vice versa, as the costs decrease, the retail price would decrease.
The second component of the pricing strategy is that of discount pricing. Discount pricing generally implies the vending of the company's merchandise at reduced prices in order to achieve various goals, such as promoting a product or rewarding the loyalty of customers or representatives. The AVON pricing strategy is unique as it offers discount prices for the representatives on the one hand, but also for the products in the catalogue on the other hand.
Finally, the last aspect of AVON's pricing strategy…… [Read More]
Lush Fresh Handmade Cosmetics that is commonly trademarked as LUSH is a producer and marketer of ethical beauty products headquartered in the United Kingdom with more than 400 stores across the globe. The company produces and sells a wide range of handmade products such as soaps, hair treatment, face masks, hand and body lotions, and bath bombs. These products are made from natural ingredients like fruits and vegetables including those that are rarely used in cosmetics. Consequently, the trademark of the company's brand is its enthusiasm for fresh and natural homemade products.
Lush Fresh Handmade Cosmetics packages its products in sizes, shapes, colors and aromas that can easily be mistaken for edible items. Notably, Lush does not use animal fats in their product since the company is against animal testing but conduct tests with volunteers only. The firm's success is also attributed to its employees' passion and enthusiasm for their…… [Read More]
Indeed, Theresa's will not serve 'customers' as a tattoo shop or cosmetics counter would; it will develop clients who will be invited to return for additional enhancements. However, integral to the strategy will be turning away clients who have had all the procedures that seem to our medical advisor to be advisable. In short, Theresa's is not interested in tattooing a woman to look like a cat, but rather in enhancing a woman's appearance as a women, thus enabling her to live a more abundant and powerful human life. These concepts are the foundation for Theresa's strategy, which can be condensed to these concepts:
Creating the Theresa's brand name in aesthetic enhancement
Placing the company on a level comparable to or exceeding that of laser eye clinics, etc.
Taking seriously our responsibility to enhance our clients' lives and not to be party to questionable requests for aesthetically debatable procedures
Tactics…… [Read More]
Overall, the sales force is only moderately motivated, and perhaps needs additional incentive to market the line. In many foreign countries, Rimmel has a slightly different position in the market compared with local products, and the sales force should receive additional, country-specific training in order to overcome this knowledge gap.
The advertising message is focused on the London connection. This message is somewhat effective, particularly when paired with a top end celebrity endorser like Kate Moss. Many different forms of media are used, with an emphasis on print. A greater emphasis on Internet-based marketing might be effective given the young demographic that Rimmel courts. The copy is only somewhat effective, because it relies on London's reputation as much as it does on Rimmel's. It is recommended that the advertising, while retaining the London theme, place more emphasis specifically on Rimmel product quality and pedigree.
There is little information available about…… [Read More]
In this regard, Hutchings adds that, "In order to sell an increasingly vast array of perfumes, skin lotions, lipsticks, foundation, mascara, deodorants, talcum powder, shampoo, breath fresheners, soap and hair sprays, advertisers attempted to create a powerful sense of female inadequacy and shame over natural body processes, functions and odors" (p. 44). Certainly, social conscious people in general and women in particular during this period in American history wanted to avoid even the perception of being less than feminine and would seek to avoid this perception based on the potential social backfire that might otherwise result. For instance, Hutchings emphasizes that, "Bodily consciousness and disdain of natural functions had been around since at least the 1920s, but it seemed to reach new peaks of hysteria in the post-war period. Having body hair, bad breath, wrinkled skin, lackluster hair, or perspiration odor apparently could have dire social consequences" (p. 44). Today,…… [Read More]
Furthermore, since the CPI is a direct indicator of the strength of the economy, it is a pro-active measurement rather than a reactive one.
By compensating via the CPI rather than dollar exchange, what International Cosmetics receives is the ability to factor actual inflation data into their balance sheet. Since dollar exchange is already proven to be an inefficient measure, it is necessary in this case to find an alternative methodology. Using the CPI as the basis for balance sheet conversion and interpretation would entirely solve the inflation problem. The reason for this is because inflation directly impacts the buying power of consumers before anything else, and the CPI is the most accurate indicator of inflation. Therefore the CPI is pro-actively reflecting changes within inflation months ahead of devaluation. Using CPI as a standard would then mitigate the problems with currency exchange and provide all of the benefits of having…… [Read More]
The broken cycle of make up for people of color
Technology has played a significant role in the broken cycle of make up for people of color. The broken cycle of make up is a term reflective of the fact that when the technology for make up was first created, it was unequivocally designed to complement those of European descent. Thus, people of color were traditionally not considered for the products comprised of makeup. These products include different cosmetics such as lipstick, eyeliner, rouge, and the many others which numerous women have in their inventory of makeup in contemporary times. However, there are several different facets of technology which have helped change this broken cycle so that women of color are not only included in the design of make up products but, in certain instances, deliberately targeted and marketed. Today, make up is inclusive for all women of all colors,…… [Read More]
All four ratios use net income in their calculation -- this section needs to see some independence to give more insight. Liquidity, solvency, and operating efficiency ratios should be substituted for three of the chosen ratios to give this section the balance needed to truly be informative. Lastly, there is no discussion of the income statement or balance sheet in this section.
6. The recommendation is clear but the justification does not make much sense. The ratios all move in the same direction because they are all based on net income -- other ratios are required for a proper financial analysis. If EL stock does not promise a good return, why am I investing? I have limited money and there are thousands of good companies -- why is this one better? EL is not an emerging company by any definition; it is not a growth story. The justification section really…… [Read More]
The internal measures refer to improving the quality of the human resource management, hiring specialized workforce and developing and implementing marketing strategies, such as advertising, logistics and promotional strategies. Measures related to the Japanese market environment refer to Gaillie's compliance with the import laws and acts and getting passed the cultural barriers.
A useful recommendation regards the particular features of the Asian market. As such, the American exporters have to conduct extensive studies in order to identify, understand and relate to the forces that drive the Japanese market and the demand for American cosmetic products.
Carr, J., the Japanese Market: Information Sources for Overseas Companies, Warwick Statistics Service, 1984
Gummesson, E., Total Relationship Marketing..., utterworth-Heinemann, May 1999
Kotaro, T., the Japanese Market Economy System: Its Strengths and Weaknesses, Kodansha Ltd. Publishers, 1994
Vogel, D., Consumer Protection and Protectionism in Japan, Journal of Japanese Studies, Volume 18, Number 1, 1992…… [Read More]
S. government has promoted breast implants, at the taxpayers' expense: According to the Army, between 2000 and 2003 its doctors performed 496 breast enlargements (women must pay for the silicon implants) (Schaler 29).
Health safety does not seem to have an impact on those desiring cosmetic surgery, nor does the comments of authority figures. In 1958 Pope Pins XII warned that operations for mere "vanity" or to enhance the "power of seduction, thus leading others more easily into sin," or "to hide a criminal from justice" were not in keeping with the church's teachings (Feldman 66). Some Christian and Jewish clergy agreed. However, not even the clergy could fight the studies saying that people with better looks had a greater chance for success (Feldman 66).
Last month, the FDA reneged on its earlier findings about breast augmentation; after a 14-year ban, it decided that silicone implants do not pose any…… [Read More]
5 billion (a$28.2 billion) in 2008 (IK, 2009). The Germans have a long history in the business, with "eau de Cologne" being invented in Koln 210 years ago (IK, 2009). The German market is continuing to grow slowly, despite economic challenges, recording 10.5% growth since 2004 (Ibid.).
There are approximately 525 firms in the industry in Germany, ranging from large international enterprises to small boutique cosmetic and fragrance houses. The industry is centered in Frankfurt. These companies are among the world's leading exporters of cosmetics. The industry association coordinates efforts with respect to both marketing and research and development functions at German firms.
The German cosmetics market is relatively saturated with competitors. Most major international brands have a presence in the market, as do scores of boutique brands. A multitude of channels are used, with indications being that mainstream mass retailers are the preferred channel for Germans in general. These…… [Read More]
2.6. Sources Consulted
The list of the works assessed throughout the research of this topic is revealed in the eferences section at the end of the report. As a final statement however, it has to be recognized that the previous lines only make up for the proposal and the actual research will be more comprehensive and will even include more sources, as required by the development of the research operations.
Arabe, K.C., Green Packaging is Growing, Thomas Net, http://news.thomasnet.com/IMT/archives/2002/10/green_packaging.html last accessed on September 22, 2009
Dyer, D., Dalzell, F., Olegario, ., ising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble, Harvard Business Press, 2004
Freeze, a.., the Environmental Pendulum: A Quest for the Truth about Toxic Chemicals, Human Health, and Environmental Protection, University of California Press, 2000
Jedlicka, W., Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design, John Wiley and Sons, 2008
Going…… [Read More]
Case #8: Global Strategies
Critically evaluate Dolce & Gabbana's decision to launch 15 new stores in China
Dolce & Gabbana's decision to launch 15 new stores in China is a smart one. First, the U.S. Visa process is making it difficult for Chinese tourists to shop here, so D&G will have to take business there in order to get to those Chinese consumers who cannot buy here. Secondly, sales of luxury goods in mainland China were expected to reach $16.9 Billion dollars in 2011, which is a huge market, so G&B is going after some of those Billions. Third, G&B already has 26 stores there, so they are already known in China and G&B already know they can successfully sell in China. Fourth, they can sell a lifestyle of D&G, just as Ralph Lauren did, so that people will buy new products that support that imagined lifestyle.
As we…… [Read More]
negative group roles and how I dealt with the negative group member
My very first encounter with negative group roles was when I was seventeen years old and while working part-time at a local electronics store. At the electronics store, we were divided into various groups that were headed by different group leaders. Our salary was based on a basic pay as well as commission. This means that our earnings depended much on our push for more sales. The sales force of every individual was highly dependent on the amount of group cohesion and strategy which we put in place in attracting more clients to our stand as well as to our groups. In regard to the sales and promotion functions, we were allowed to engage potential clients via email, phone calls and direct conversations. This means that we had to work together in ensuring that our sales and marketing…… [Read More]
Public and Community Health
After researching your commonly used products, what do you think about this site?
The website is very innovative in its approach towards environmental and personal safety. First, the website is seamless to use. This is paramount in regards to views and usage of the website. Without a seamless method of navigating the website, consumers could be potentially becomes disgruntled and leave. The website identifies key information with bold, large lettering, designed to impact the consumer. The color scheme is also very inviting as many of the colors create a sense of "freshness" and "cleanliness" within the website. This is evident as the website, in its entirety, generates over 1,000,000 views each month.
The search bar is particular is very easy to use. In regards to this particular website, the search bar is the primary focus for those seeking information. As such, its ease of use is…… [Read More]
I think that proper networking and research on who is making quality products, and finding a vendor with a good track record of customer satisfaction would be crucial in getting a positive consumer reaction.
Networking is invaluable when you do not miss opportunities that are available just from people talking about your product. Some of the smaller stores are involved in fairs and events where products can be introduced to the public without the burden of larger brand name competition.
Additionally, my variety of personal strengths will help me succeed when I launch my new business. I am not intimidated by the possibility that my business might fail. I know that I will work very hard to make my business successful, and if the business is not successful, I will know that I would have done everything possible to make the business succeed.
I am not afraid or intimidated…… [Read More]
Fair Trade allowed producers to receive a significant price premium, dependent upon world coffee prices and the mainstream markets. Price premiums for farmers promoted social development and strengthened institutional capacities in the area. However, the ability to improve working conditions for workers was limited (Valkila and Nygren 2009). Price premiums were found to be the main benefit for fruit producers involved in a Swiss partnership (Bezencon 2009).
Fair Trade products and certified end products represent the next logical step in the natural and organic products movement. The impact of fair trade has already been examined in other industries and it is believed that the same principles apply to the cosmetics industry as well. Trends in the cosmetic industry are driven traditionally by the fashion industry. However, social responsibility must now be considered a part of the equation as well. The movement towards socially responsible products is being driven by…… [Read More]
This strategy of investing face-time has continued to scale extremely well in the U.S., yet has faced many challenges in other nations that value data, hard numbers and strong methodologies to validate the claims of products. One nations' buyers of cosmetics in particular, the Japanese, are more focused on the specifics of the how a product is produced and want to know in great detail what the ingredients are in specific measures. The level of data analysis presented by cosmetics providers in Japan is often taken as a measure of the elegancy and exclusivity of a given cosmetic product over another (Grammenou, 2009). Due to these wide variations in how cosmetics are sold, Avon continues to excel in westernized cultures with the U.S. being their flagship market. In Asian cultures were the depth and sophistication of data is an indicator of exclusory and elegance, Avon continues to struggle in other…… [Read More]
com. You are aske to briefly aress each of the following issues. Be sure to substantiate your answers with reliable sources. See Moule Six -- " Ethical Business Practices on the Web to assist in you with your answers.
a. Describe any customer concerns that may affect the use of a website to purchase customize cosmetics.
The greatest concern customers have is if they can trust the quality an valiity of the personalize care proucts they buy online. Trust is the overriing an most critical issue there is when purchasing personal care prouct online (Lalisan, Rubio, et.al.). In conjunction with trust, many consumers want expert-level guiance when it comes to efining which ingreients to use on a cosmetic prouct (Groves, et.al.). A customize cosmetics website must also convince customers that the unique prouction processes use to prouce their proucts is safe, secure an reliable. The aspect of prouct personalization an…… [Read More]
Entrepreneurial Titans - Mary Kay Ash and Anita oddick
From time immemorial, entrepreneurship has undeniably been a crucial part of human life. Entrepreneurship entails identifying and starting a business as well as organizing and sourcing the required resources to start the business venture. It also entails taking risks and rewards associated with some business ventures. Entrepreneurship may revitalize mature organizations or result in new firms in response to perceived business opportunity. This report will attempt to compare two entrepreneurial titans- Anita oddick and Mary Kay Ash as leaders and managers. Secondly, it will attempt to explain the achievements of both women. It will also evaluate various quotes made by the two women about their business ventures. I will then provide recommendations to both entrepreneurial titans concerning various business matters (igby, 2011).
First, oddick was an international businessperson, environmental campaigner and a human rights activist born in Britain. She was…… [Read More]
Marketing Plan for Clinique
Marketing Plan Clinique
Clinique -- Introduction:
Clinique is one of the world's leading brands in skincare, fragrances, cosmetics, and toiletries products. It was introduced by Estee Lauder Corporation in 1968. Clinique is a business unit that represents all the beauty and cosmetics products which Estee Lauder Corporation owns and operates. The company is headquartered in New York, United States of America and sells its Clinique products in more than 80 countries of the world. Clinique is recognized as a premium quality brand which offers extensive range of cosmetics products manufactured according to individual needs of customers from all age groups (Clinique). The following sections present a marketing plan for Clinique brand which may be helpful in analyzing the selling, marketing, and promotional activities of the company and the business environment in which it operates.
A) Current Market Situation:
The beauty and cosmetics industry of…… [Read More]
" And sales is one example of this type of professional culture, regardless of what product is being sold (McCarter, 1999). The personal image of Mary Kay may generate some loyalty in the hearts of her sales staff, because of her charismatic figure and rags-to-riches success story, but ultimately saleswomen are there to make extra income, to win bonuses, and they compete against one another for incentives.
In short, the article makes an astute point -- when assessing organizational culture, do not confuse the image the corporation presents to the public with the actual employee culture behind closed doors. An apparently pro-working class company like al-Mart may depend upon a low-wage staff to provide its perpetually low prices, and cosmetic sales are still a 'selling' profession. Mary Kay's success is based upon her saleswomen showing drive and taking the initiative, not upon the power of her eyeliner.
McNamara,…… [Read More]
Pharmaceutical industries have to operate in an environment that is highly competitive and subject to a wide variety of internal and external constraints. In recent times, there has been an increasing trend to reduce the cost of operation while competing with other companies that manufacture products that treat similar afflictions and ailments. The complexities in drug research and development and regulations have created an industry that is subject to intense pressure to perform. The amount of capital investment investments required to get a drug from conception, through clinical trials and into the market is enormous. The already high-strung pharmaceutical industry is increasingly investing greater amounts of resources in search of the next "blockbuster" drug that can help them gain market position and profits. Laws, regulations and patents are important to the industry while spending billions of dollars in ensuring the copyright of their products.
It is the intention of this…… [Read More]
Discuss the various reasons marketers have been shifting their marketing dollars to sales promotion from media advertising. Discuss the pros and cons of this reallocation of marketers' advertising and promotion budgets.
Marketers are shifting their marketing budgets to support sales promotion from media advertising in an effort to get greater impact on brand recognition at the upper ends of their sales funnels, and more effectively influence lead generation in the lower areas of their sales funnels. Sales promotion is seen increasingly as having a more immediate impact on lead generation, lead fulfillment and the entire pipeline of sales activity. Media advertising on the other hand is not as easily tracked directly to sales activity and often is seen as "air cover" to drive up awareness of a given brand. Where media advertising is strategic and long-term in scope, in fact it has to be long-term to have an appreciable impact…… [Read More]
Shopping Touism Hong Kong
A study of shopping touism: Is Hong Kong a good place fo shopping?
Backgound to the eseach Issue 2
Discussion of elevant liteatue
Poposed eseach Methodology and analysis
Analysis of the esults fom Suvey
Suvey Question 7- Who ae the main companions fo visit in HongKong?
Backgound to the eseach Issue
Within the past thee decades shopping touism at intenational level has been inceased hugely the eason being advancement in the ailine industy as well as lessening in taveling expenses. This is evident fom the latest data which shows that in 2008 intenational aival was 922 million which is an incease of 4.47% since in 2005 it was 800 million (UNWTO, 2009, p.4). Although wold economy faced economic ecession in 2008, yet it did not impact on the touism ate which inceased by 1.99% in the peiod of 2007-2008.
Touism now has…… [Read More]
Car Culture: How and Why "Ricers" Came into The Scene
Since the advent of cars, people have always wanted to play around with them and make modifications of their own preferences. Car modification has been taking place ever since we started manufacturing vehicles and the reason has been varied. There are some who did it for prowess or just for some mischief. For example, NASCAR evolved from the building of super-fast cars that were mostly a result of bootlegging. The initial modifications that people would perform on their vehicles were mainly conducted due to criminal activities. In the old cars, there was no matching of cars to engine numbers, transmission, or body frame. This made it possible for thieves to change engines and repaint a vehicle, which in turn meant they have a new car. This car modification was referred to as hot rodding. However, all this changed when the…… [Read More]
Geena Rocero is a model with a purpose. Rocero was born and raised in the Philippines, and recently returned to her homeland to help victims of Typhoon Haiyan. In the midst of a busy schedule, Rocero spends time in her first interview because she feels that sharing her life story is one of the first steps toward helping others. "e're all in this journey together," Rocero exclaims.
Coincidentally, the interview falls on Transgender Day of Remembrance, which commemorates all transmen and transwomen who lost their lives because of targeted attacks. "Transwomen of color are the most marginalized," Rocero reminds us. "70% of hate crime in the LGBT community is committed against transwomen of color. I want this to change. I need this to change. I get so emotional about this and I'm reminded how privileged I am," she says with tears in her eyes.
Rocero works as a model…… [Read More]
Anyone who chooses to engage in this expensive and controversial surgery for the sake of a boyfriend should consider the real motivation behind his asking and her acquiescence. The surgery may not deliver on what it promises and the sense of inadequacy is psychological and may not abate because of a cosmetic change. I would also include the truth that there is no such thing as the perfect vagina and we should be willing to love what we have and accommodate difference.
The concept of beauty was different for different groups, White girls considered beauty as a static quality that is personified in the Barbie doll. African-American girls espoused a concept of beauty as the result of the intersection of multiple qualities, attitude, style, personality, and presence form the basis of this nexus. For African-American girls there is no perfect or uniform look to attain, therefore their body…… [Read More]
This has often made it very difficult for black individuals to become high educational and social achievers. Racists then twist the reasons behind this lack of achievement and use it as evidence that members of the group are inferior (Gimlin, 2005). Racism and discrimination are both common threads in prejudiced activity toward black women, and this works to perpetuate the problems that they have faced in the past and that they are still facing in society today.
There is little that can be done to eliminate biological differences between the ethnic groups, but society can change differences that have been created by its own political and economic systems. Some psychologists even argue that racism should be treated like a mental health issue. Racism, therefore, becomes a double-edged sword and both the oppressors and the oppressed suffer from and for it. The oppressors have guilt, shame, and remorse, while the…… [Read More]
In most societies, GM is considered a cultural tradition, which is often used as an argument for its continuation.
Though a tremendous range of practices fall under the title of female genital mutilation, understanding what is involved in the process really helps one understand why it is internationally condemned as a violation of human rights. The most drastic type of female genital mutilation is infibulation. A standard infibulation process is as follows:
The amount of tissue removed is extensive. The most extreme form involves the complete removal of the clitoris and labia minora, together with the inner surface of the labia majora. The raw edges of the labia majora are brought together to fuse, using thorns, poultices or stitching to hold them in place, and the legs are tied together for 2-6 weeks. The healed scar creates a hood of skin which covers the urethra and part or most of…… [Read More]
Thus, women have skills that can bring new ideas and fresh prospective to break up the adverse effects of group thinking, which can cost companies consumers.
"hatever their gender, directors first and foremost must be individuals who possess the key skills required by a board, including integrity, sound judgment, financial knowledge and strategic thinking. But boards must also understand their customers, and Strandberg notes that "women represent a significant part of the consumer market. They have a lot of economic power in the marketplace" (Perkins).
However, having women on the board of directors does not bring a sustained improvement within the board room. Its argument of equality: everyone should be equally does not meet the BOD recruitment process. BOD should be elected based on their competencies that can actually provide value to their shareholders and not based on what a gender can bring to the table. Furthermore, the evironment is…… [Read More]
I collaborated with two different team components: I worked on the visual team and also on the editorial team. I am proud of the fact that I was able to help find a consistent tone for all of our content because all of us have somewhat different styles of expressing ourselves. I am also proud that my team mates appreciated my contribution on the visual team and that I was able to fulfil a shared leadership role. In addition to helping our team select the best possible visual images to match our informational content, I also contributed effective editing to help fit all of our information into the presentation. Finally, I am proud that I was able to negotiate differences fairly and confidently at the same time.
One thing we could have done differently would be to rehearse a little better. When we practiced our presentation, all of…… [Read More]
Shopping Tourism in Hong Kong
Item Page Number
Tourism in Hong Kong
Shopping Tourism in Hong Kong
Shopping Tourism in Hong Kong
Shopping tourism is a major aspect of the global tourism trade and as such is an area of tourism that is and should be promoted by destination countries and locations. This is true for Hong Kong as well as in other locations throughout the world. Ashworth (1989) writes that urban regeneration and tourism have become critically important activities beginning in the 1980's. Ashworth specifically notes two elements that link the ideas of the city and tourism and which show the complex relationship that exists between the features of a city and the functions of tourism that serve to result in shopping tourism in the city. The first element is comprised by the specific characteristics of a city and how this…… [Read More]
Women's Objectification in Society
Women's Objectification in Society
It is crucial to notice the language we use when we talk about bodies. We speak as if there was one collective perfect body, a singular entity that we're all after. The trouble is, I think we are after that one body. We grew up with the impression that underneath all this normal flesh, buried deep in the excessive recesses of our healthy bodies, there was a perfect body just waiting to break out. (Hornbacher, 1999, p. 47)
In recent years, much attention from both the public media and professional research community has focused on the growing problem regarding the objectification and sexualisation of women. The American Psychological Association's (2007) publication outlining the problem has given the public a greater awareness and understanding of the dynamics between our culture's tendency to objectify women's bodies and the consequences of this for…… [Read More]
I. Major Factors
The management of Dream Beauty Company, a manufacturer of consumer beauty supplies and cosmetics, is concerned with the increased costs of its supply chain management. The firm’s supply chain costs recently reached an all time high of $130,000, which could be attributable to various factors including additional sales and increased costs for order fulfillment. Currently, the Dream Beauty’s total order fulfillment is averagely three days despite the order size. Dream Beauty Company has received 3600 orders, provides excellent customer service, and has a discount policy for the channels it services.
II. Major Problem
Despite its highest standards of customer service and industry benchmark in order fulfillment, Dream Beauty Company is experiencing problems in increased supply chain costs and needs to examine the effectiveness of its three-day order fulfillment cycle.
III. Possible Solutions
Dream Beauty’s major problem can be addressed through several potential solutions because of the various…… [Read More]
In the case of breast augmentation, the parent must guide the minor to the right decision -- and that is usually not to have the surgery unless it is necessary for the teen's overall health. It is up to the adult to think responsibly. There are dangers to any surgery and infections are not among the least of them. Perhaps low self-esteem is a reason for counseling by a professional, but not necessarily reason to alter one's body artificially.
The ethical responsibilities of the parent in a discussion with their underage teen regarding whether or not to have her breast augmented, are even greater and more impacting than the legal issues.
The 1800 girls under the age of 18 who had their breasts augmented last year alone are under the ethical (and rational) reasoning of the parent. These are the parents who are taking out financing to do the surgery…… [Read More]
Strategic Business Plan
Inglot Cosmetics has created a new innovative way for consumers to mix different make-up colors to suit their preferences. The company realized that there is potential in offering consumers the option to mix colors, instead of developing all color ranges. Consumers being health conscious has led to many restrictions within the different markets the company operates. Leveraging on its production facilitates the company has met the European Union regulations. There is potential for the company to expand in markets that it had earlier restricted itself. The South American market especially Brazil is considered to be a high consumer of cosmetic products, and opening a store in that location would be beneficial for the company. However, the market there is highly competitive, as other companies have already setup their stores. Within the next one year, Inglot will have opened…… [Read More]
In other words, the higher the price, the higher the status they confer.
The active products are developed for customers interested in the products' medical properties.
In conclusion, L'Oreal's target customers are sophisticated, educated, beauty oriented people, with medium to high incomes, that appreciate the company's products' quality.
egarding the company's earnings, 54.8% of the cosmetics sales come from consumer products, 25.1% come from luxury products, 13.9% come from professional products, and 5.5% come from active products. More than half of the company's sales incomes, 52.7% come from Western Europe, 27.6% come from North America, and 19.7% come from the rest of the world.
Even if L'Oreal is the worldwide leader in the cosmetics industry, competition is very harsh in this line of business. L'Oreal's most important competitors are Procter & Gamble's Max Factor International, Clinique, Estee Lauder, but also "niche players such as Los Angeles-based cosmetics maker Stila."
All…… [Read More]
This advertisement policy has to be subtle because any overt bombardment by an American company will likely cause a severe anti-American backlash for the product. However, subtle methods such as billboard ads and culturally sensitive advertisements could be an effective method for American cosmetics to be slowly and carefully introduced to the market. Distribution is another key point to consider because if the product is to be successful it must have a much better distribution infrastructure than local competitors. Furthermore, if distribution outlets employ Iraqis on the local level who are already culturally in sinc with what consumer needs are then it will be much easier to establish a foothold within the market. An effective distribution plan would be to create a multi-tiered marketing effort and give local Iraqis heavy monetary incentive to sell this product locally. Using this method, distribution occurs through local channels that take advantage of personal…… [Read More]
It is immensely attractive to women particularly for the purposes of supporting another woman who was able to successfully develop her company essentially on her own. Where many cosmetics companies fall afoul of powerful feminist groups, Bobbi Brown's commitment to enhancing natural beauty and her ability to remain CEO even following a major corporate merger sets Bobbi Brown apart from other cosmetics giants in that shopping for Bobbi Brown cosmetics of utilizing her instructional videos and books is not cognitively dissonant with feminist theory.
The Bobbi Brown aesthetic is another major branding point. ather than working with over used extremely commercial looks, Bobbi has never been afraid to do something completely different than what all the competitors were doing with startling success. Following the acquisition of her company by Estee Lauder, the company began to suffer as a result of both extremely inexpensive reproductions as well as an imposing corporate…… [Read More]
A one stop destination is understood as a store that offers a complete range of complementary products. As an example, supermarkets are one stop stores as they allow their customers to purchase everything from food and detergents to power tools and clothes. Within the cosmetics industry, a one stop destination store would be one in which the customer can find anything for personal care, including deodorants, lipsticks, waxing products and so on. The http://www.ulta.co.uk / website is one which can be considered a one stop destination store and can as such offer benchmarking opportunities in the analysis of the bobbiebrown.co.uk website. As the bobbiebrown.co.uk website only sells makeup products, skincare items, fragrances and tools and accessories, it cannot be considered a one stop destination.
8 -- E-mail newsletter -- customers are presented with the ability of leaving their email address with the company and receiving notifications of new products, offers…… [Read More]
L'Oreal's Strategic Direction
Amidst the global economic downturn, France's cosmetics giant L'Oreal corporation outperformed projections in the first ten months of 2010. ith the first three quarters earnings exceeding +11% in sales revenues, the L'Oreal Group continued a strong trend following € 17.5 billion consolidated sales in 2009, with 23 global brands in 130 countries, and 674 new patents. Innovation has kept L'Oreal's market position in front of its competitors, and the company has upheld its promise to stakeholders and its 64, 600 employees alike to continue as the world leader in cosmetic products. Insight into L'Oreal's rare success in a moment in crisis is revealed in the Company Mission Statement,
"At L'OREAL, we believe that everyone aspires to beauty. Our mission is to help men and women around the world realise that aspiration, and express their individual personalities to the full. This is what gives meaning and value to…… [Read More]
Teen Plastic Surgery: A Controversial Medical Practice
According to the American Society of Plastic Surgeons, in 2007, more than 87,000 teenagers had cosmetic surgery; and that number has grown exponentially since. Although aesthetic cosmetic surgery is popular amongst United States teens, physicians and plastic surgeons worry that such invasive surgery on teens' still growing bodies can be dangerous. Other developed countries, including Germany and Australia, are considering banning all but medically necessary plastic surgery for anyone under the age of 18. However, the question remains, if such a measure were taken like that in the United States for minors stem the tide of teenagers going under the knife? This paper will address the controversy associated with teenagers and aesthetic cosmetic surgery in the United States, and the business of plastic surgery for teens, from a legal, ethical, and social responsibility standpoint.
In a country, and dare say…… [Read More]
L'Oreal Nederland B.V.
Identification of Alternative Solutions
Recommendation and Implementation
Exhibit 1. Alternatives Analysis
The managers of the Dutch subsidiary of the L'Oreal Group wrestled with a decision about whether to introduce additional products into the Netherlands market. L'Oreal, headquartered in Paris, was the largest cosmetics manufacturer in the world. With a heavy corporate investment in research and development, Paris expected each of the 100 country subsidiaries to distribute the new products; but the country managers were required to take the decision on whether to introduce each product based on the particular situation in their country. The French labs made unilateral decisions about all new product developments and the country managers had no input into the R&D process. Any new product line introduction had to be financed by the current operations of each subsidiary.
Some years earlier, L'Oreal had acquired a rival French company called Laboratoires…… [Read More]
Bobbi Brown is the eponymous cosmetics company of a New Jersey-based make-up artist. The company has existed since 1990, and today is owned by Estee Lauder, and represents around 10% of that company's total revenues (Buck, 2012). Growth in the Bobbi Brown line has come with the launch of branded stores, and a series of brand extensions into fragrances and eyewear. The bread and butter of Bobbi Brown remains the make-up business, however, and that is where the next idea is going to be launched. Bobbi Brown is seeking to capture the anti-aging cream market. This paper will explain the strategy and how it fits within the prevailing industry conditions.
The macro trends in the industry are generally positive. The cosmetics industry worldwide is growing rapidly, at a rate of around 8.5% per year. This growth is fueled by rising per capita incomes, combined with greater…… [Read More]
Natio is a health and beauty products maker from Australia, and the company is seeking to expand its business. It has targeted countries in Southeast Asia for expansion as a result of the proximity of the region to Australia and the size of the market. This paper will explore the possibility of Natio entering one of the largest markets in the region -- the Philippines.
The cosmetics industry is a relatively lucrative industry, with competition split among hundreds of competitors. Many such competitors operate worldwide, but there are strong regional players in Asia as well. Consumers tend to be relatively brand loyal. The largest cosmetics industry in Asia is in Japan, worth 10 billion yen a year (Lloyd, 2004). Cosmetics are marketed in department stores, in drug stores/chemists and in standalone stores as well. The market globally is worth an estimated $170 billion USD, and the market in the Philippines…… [Read More]
Strategic Planning & Implementation
Mahesh Singh, MBA, PMP
Week 5-Implementation, Strategic Controls, and Contingency Plans
Cosmetics, toiletries and perfumes are an important of everyone's daily life, from use of deodorant and shampoo to make-up, skin care products and fine fragrances. Personal hygiene and beauty products are considered essentials today as are the use of products such as sunscreens and decay-fighting toothpaste.
One strategy for Oprah company, to which the management of the company looking for is internalization or extending its market. Following this decision company can export raw materials and beauty products outside of the U.S.
Cosmetics and cosmetic raw materials produced for export outside the U.S. must meet the requirements imposed by each country in which they will be sold. When a product is to be sold in several countries, the most stringent requirements must be met. Therefore, products sold in foreign countries in…… [Read More]
Beauty Product Analysis
The Hidden Dangers of Beauty Products
Whether people realize it or not, they are constantly being bombarded by pollutants in their environment and through the cosmetic and other personal beauty products. Through product reformulations, the products we use on a daily basis have the power to pollute our bodies on an increasing basis. However, cosmetic toxicity is nothing new to the industry. Ancient Egyptians were poisoned by their lead-based makeup and women in Elizabethan times were poisoned by their arsenic-laced cosmetics (Barczac, 1995). Because skin is highly permeable, "less than one-tenth of an inch thick, skin is a porous membrane that is highly sensitive to toxic chemicals. What we put on our skin affects our health just as much as, if not more than, what we put in our mouths" (Epstein, 2013). Through an analysis of the product's one uses on a daily basis, one can begin…… [Read More]
Business Environment of Fragrance Industry
Fragrance industry is suffering from the ruinous competition of foreign rivals who apparently are flooding the domestic market at an incredibly low price. The French industry, which once was considered at the pinnacle of the fragrance market, is loosing market from Asian competitors. Moreover, there has been a slow growth in revenue of large fragrance companies due to the mass marketing of fragrance sales from small competitors. The sluggish growth rates in the home fragrance market are due to a combination of factors. First, the fragrance industry is facing several major industry shifts that are causing changes on the bottom line. Faced with the challenges of low revenue and intense competition, innovative companies are looking to enterprise sourcing to both speed up time-to-market on new products and drive down ongoing supply costs (Chemical and engineering news, 2003).
Consumers today are making value-based decisions…… [Read More]
Flo retaliated by acquiring Harry Johnson and 11 other employees who then worked for Helena. When Helena opened a salon in New York, Arden opened a counterpart elsewhere. Parallelisms appeared to occur between them in that they both entered the men's skin care industry at roughly the same time. They also both married exiled princes after their first marriages ended in divorce.
Flo or Arden also lost half a million dollars in sales in the first two years since her divorce with Tommy, but being inherently innovative, she managed the crisis, recovered and proceeded to lead the industry. Records bear these out. While many businesses flopped during the Great Depression, Elizabeth Arden not only stayed and spent. It also bought an office building and a penthouse in New York during the stock market crash of 1929 and opened several other salons in the 30s.
Elizabeth Arden demonstrated an unwavering commitment…… [Read More]
Mary Kay Ash: A Biography of a Woman with 'Skin-Deep Beauty'
Introductions to Mary Kay Ash, founder and chairman emeritus of Mary Kay Cosmetics Inc.
"If you think you can, you can. And if you think you can't, you're right." These lines are the guiding principles and philosophy of Mary Kay Ash as she managed her life as a mother, businesswoman, leader, and philantrophist.
Mary Kay Cosmetics Inc. is a company founded by Mary Kay Ash, a business venture that became successful because of her hard work and perseverance. Although its products promotes beauty and skin care products, things that often symbolize vanity among men and women alike, it will become evident, as you will later find out in this speech, that Mary Kay Inc.'s goals, objectives, and products are more than just a display of vanity, but is 'skin-deep.' Through the various programs (environmental, social, and human-empowerment) organized by…… [Read More]
The ability to create a makeup palate that is suited to the consumer's specific beauty needs, to create a unique image of beauty that is healthy and an enhancement of one's natural beauty should be the focus of a redesigned Avon site.
Avon is a classic product in the United States -- someone in 'your' family may have sold Avon, long ago. Although door-to-door sales is no longer lucrative, and unlikely to be accepted in China for higher-end goods, selling the midpriced Avon in Chinese department stores is an ideal way to create a humanized brand image for Avon and to capitalize upon the mania for customization and goods tailored to 'your needs.' This is one way to use American individualism yet give it a Chinese spin by stressing the need for make up to suit one's skin tone and enhance but not alter one's appearance. The company website…… [Read More]
Should Animals Be Used in Scientific Testing for Medical Research or Commercial Products?
The fear and dread of you will fall on all the beasts of the earth, and on all the birds in the sky, on every creature that moves along the ground, and on all the fish in the sea; they are given into your hands. – Genesis 9:2 (c. 1450 BCE)
Studies published in prestigious medical journals have shown time and again that animal experimentation wastes lives—both animal and human—and precious resources by trying to infect animals with diseases that they would never normally contract. -- People for the Ethical Treatment of Animals (2019)
As the epigraphs above clearly show that humankind’s views about using animals for their own purposes have changed significantly over the past several millennia, but despite increasing condemnation by animal rights advocates, animal testing for medical research or commercial products continues around the…… [Read More]
The brain while expanding pushes the skull outward in the same perpendicular to the closed structure. This will be marked by the occurrence of 'papilledema' 'pseudoproptosis' as also 'optic atrophy.' (39) This results in the orbital socket being smaller and the eyes getting 'protoposed'. The intercranial pressure is bound to be high. The symptoms in such cases will be optic atrophy, head ache and papilledema. Or in the case of 'Crouzon's disease' where occurs a marked hooked nose and a frontal lobe which makes the disease also called the parrot head disease. Surgery in both these types of situations become mandatory as the result of the cranial pressure could result in death. (39)
egarding the facial surgery discussions always centre on perfecting features and cosmetic changes. The debate must rather be on the goals of the surgery and the overall benefits that can accrue to the patient in terms of…… [Read More]
Therefore, Hexsel's study will not be included in this analysis for failure to meet the study protocol.
Another human study involved a case study of a single patient. This Brazilian study represented a case study and does not meet the protocol for inclusion in this analysis either (Rittes, 2001). As there have been no human studies in the United States to date, we must rely on studies published in other countries for our meta-analysis. A study conducted in Vienna by Karl Heinrich will be used as one of the studies to be analyzed. This was the only study that could be located involving an actual population of human subjects, as this type of research is prohibited in the U.S. At this time.
The sample population used by Heinrich consisted of 86 individuals who received a standardized series of treatments. This study suffered from significant flaws that make the results questionable.…… [Read More]
Holistic Analysis of Mary Kay
One of the most well-known cosmetics company's operating in the United States today is Mary Kay Inc. Founded by Mary Kay Ash in 1963, the company has provided boundless opportunities for women interested in starting their own business across the globe. The company is currently a corporation, with more than 1 billion independent consultants selling its cosmetics worldwide. The structure of the organization may be considered a matrix. The women working for the corporation as independent consultants are what allow the headquarters location to continue developing and researching new products. The corporation would not survive without the efforts of each and every woman pounding the streets selling Mary Kay products as part of their own business.
The company was founded in part to provide independent women an opportunity to work from home and still provide for their families. In fact, the founder of the company,…… [Read More]
They have been committed to the development of what they deem to be Consciousness Cosmetics for more than a decade. Entry into the Portuguese market offers certain benefits, such as the Portuguese people's commitment to high moral standards, which would be conducive to cruelty-free, environmentally responsible products such as Alba Organics. However, there are risks as well that need to be taken into consideration.
The Portuguese market is small and growing at only a nominal rate, in comparison to other EU countries. The population is still primarily located in rural areas. Although the euro is quite stable currently, that could change, affecting Alba's profitability. and, there are three primary, well-established competitors that control the majority of the market share currently, with large financial backing that could out compete Alba.
About us. (2005). etrieved July 11, 2005, at http://www.avalonorganics.com/?title=About+Us.
Alba: FAQs. (2005). etrieved July 11, 2005, at http://www.albaorganics.com/index.php?title=FAQ%27s.
Carioca, M.,…… [Read More]
ace and Gender
Sociological Principles/Perspectives of ace
ace is the physical difference that various cultures and groups think are socially different. Principles of sociology seek to establish how ethnicity and race are constructed socially; including how each individual identifies with them. Sociology principles explain that interaction at the social level forms the cornerstone for societal interaction. The way of interaction with others demonstrates people's beliefs and what they hold as valuable as members of a group. Behavior patterns show social relationships that are unequal. These are the elements that trigger ethnicity and racial issues. The issues overlap with elements of yet another principle. For instance, social relationships that are unequal are connected to what people see as true about each other as both individuals and as members of social groups. People frequently generate beliefs about others around them; which often comprise of discrimination and prejudice.
USA constitutes people from various…… [Read More]