Effect of Socio Cultural Factors on Online Buyer Behavior
In the world of today, survival without internet is extremely difficult as internet serves as an efficient and effective way of communication globally. Earlier when internet was introduced, the focus was mainly to communicate with the people or organizations across the globe. The main purpose was to quicken the process of communication and to enhance the communicating opportunities for businesses in order to improve the economic output. However today, the purpose has expanded. People are now using internet as a communication tool not only for the purpose of getting in touch, or work, but also to explore more options available for them as buying opportunities around the world.