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What is Culture?

Cultural studies is an emerging field that falls under the rubric of multi-disciplinary or interdisciplinary studies. Cultural studies focuses on culture. Culture is defined in various ways, but generally includes: group knowledge, beliefs, values, experiences, religion, philosophies, beliefs about the universe, belongings, notions of property, traditions, beliefs about time, social roles, gender roles, ways of conceptualizing spatial relationships, symbols, meanings, attitudes, and hierarchies. Culture refers to group beliefs, but it can refer to a broad group, such as a national culture, or a smaller sub-group that exists within the larger group.

In many ways, culture refers to daily life and how groups of people live their daily lives. Therefore, culture is not a static concept, but a changing concept, which evolves for various reasons. Technology, immigration, emigration, changing gender norms, and scientific advances are just a few of the variables that can drive cultural change. Moreover, people experience several layers of culture: national, regional, religious, gender, generational, social class, racial, educational, and workplace are all common layers of culture, all of which may impact the individual in different, sometimes conflicting, ways.

Cultural determinism is a theory that culture is transmitted through learned values, beliefs, ideas, and meanings, and that this learned culture determines human nature. While this theory would seem to limit human ability because people learn what it means to be human from their surrounding culture, it actually suggests no limitations on human ability; as long as people can learn behaviors, they can change. However, it also suggests that conditioning is extremely powerful and that while people can make changes after being exposed to different cultures, those changes are unlikely because they have already been conditioned to accept one version of humanity.

Cultural relativism takes the view that no culture is superior to any other culture. Therefore, no society can be considered normative. This position is relevant to members of all cultures, because, since ethics and morals are culturally-based, it suggests that there are not only no universal ethical or moral systems, but also that all ethical and moral systems are inherently equal. Cultural relativism is also known as pluralism and tolerance.

In contrast to cultural relativism, cultural ethnocentrism is a belief that one’s culture is superior to other cultures. This belief can be overt and conscious, where it manifests as overt bigotry, racism, and xenophobia, but it can also be subtle and unconscious, with people judging other people’s cultures by referencing their own culturally-defined values and morals. It is very difficult to be completely objective, but being aware of how your own cultural influences have shaped how you view other cultures is one way to be more tolerant. Gaining information about other cultural practices and why they occur is another way to reduce cultural ethnocentrism.

Learning about culture involves studying many different areas. Earning a cultural studies degree generally involves studying: art, language, gender relationships, families, marriage, laws, philosophy, literature, history, sociology, and communication. Cultural studies majors learn to analyze and critique culture using several methodologies and theories, including: ethnography, class theory, deconstruction, gender theory, and semiotics[ Show Less ]

 

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Paper Undergraduate
Impact of AIDS on African Development
This paper provides a review of the relevant primary and secondary literature, including South African government Web sites, concerning the role played by mining camps in the transmission of the HIV/AIDS virus. A discussion concerning the importance of the mining sector and historic patterns of living is followed by a review of initiatives taken by the South African government and recommendations for action. A summary of the research and important findings are presented in the conclusion.
Paper Doctorate
Analysis of two selected textbook readings and supporting resources
This paper examines the concept of racism from a social science perspective. It draws on two major readings, one with a basis in sociology and psychology, and the other with a basis in anthropology. The paper discusses how these approaches are similar and different in their approach to racism and what the different disciplines have to offer in terms of ending racism. It concludes with the author's personal opinion of how to end racism.
Essay Doctorate
Humanities Study Means Human. In 10 Weeks,
I am a human being who lives in the 21st century. In my time, being human is a complex process. As a race, we exist on a series of predetermined conditions which serve to shape our daily experience into a habitual cycle of living. These general patterns converge to define the meaning of living in a modern era. As a rule, one person from my time undergoes a carefully structured education from birth to adulthood.
Essay Doctorate
Globalisation, business culture, and management of culturally diverse teams in multinational corporations
By their nature, multinational companies have culturally diverse social capital, and need to adopt strategies to maximize the benefit that this capital has to the business. The field of human resource management plays a…
Essay Doctorate
Comparative analysis of amenities and competitiveness in Scarborough and South Portland
The town of Scarborough is located in Cumberland County on the southern coast of Maine. The town is a coastal resort area. It is located about 7 miles south of Portland. Scarborough is part of the Portland–South Portland–Biddeford metropolitan area. With a resident population of just under twenty thousand, Scarborough is the tenth largest city in Maine and the third largest in Cumberland County.
Paper Undergraduate
Components of integrated marketing communications
Introduction The breadth and depth of traditional and online marketing channels continues to proliferate. The greater the growth of these traditional and online channels, the more urgent the need to synchronize them all to a common objective corporate-wide (Caemmerer, 2009). The foundational elements of marketing including advertising, public relations, sales promotion and a myriad of other marketing activities all must integrate to a common objective to ensure consistency and focus (Kliatchko, 2005) As the characteristics, depth and extent of marketing strategies continue to become more complex and focused, the need for an integrated marketing communications (IMC) program and strategy become critical to the success of any firm. The intent of this analysis is to evaluate the components of an IMC, identify strategies that evaluate the effectiveness of an IMC, and analysis and provide recommendations on the value of each component of an IMC strategy. Defining Integrated Marketing Campaign Components From the most complex consumer-focused IMC strategies to those that are oriented from one business to another all share seven core components. These include the foundation or the specific definition of the product and market, including an assessment of consumer behavior and market dynamics (McArthur, Griffin, 1997). Additional components include the corporate culture, brand focus, consumer experience, communication tools, promotional tools and integration tools. Each of these seven components must be aligned across traditional or offline and digital online ones as well if an IMC strategy is going to attain tis objectives (McArthur, Griffin, 1997). Of these seven components of an IMC, the most critical is the corporate culture, as that will determine the extent to which an organization will willingly embrace change or not (Gonring, 1994). The influence of a transformational leader is critical for ensuring cultural alignment within an organization (Caemmerer, 2009). Transformational leaders have the ability to orchestrate the many aspects of an IMC strategy while also ensuring everyone responsible for its execution has a very strong sense of ownership and accountability of results (Howard, 2002) Studies of exceptional customer experiences also underscore how critical it is for a company to cultivate a strong customer-driven culture, as it serves as the foundation of successful integration of marketing strategies and tactics (McArthur, Griffin, 1997). Companies who excel at IMC strategies successfully combine foundational elements of marketing, galvanizing them with strong leadership and a culture that is strongly customer-driven. All of these factors together combine to also create a very strong brand focus, as exemplified by Disney's execution of IMC strategies and the resulting high levels of brand equity produced and maintained (Broadcasting & Cable, 2012). Additional IMC components include communication tools, promotional tools and integration tools. Taken together these are the unifying elements of any successful IMC strategy (McArthur, Griffin, 1997). They also act to galvanize strategies across offline and online communications and marketing channels. The communications tools are the most visible component of any IMC strategy, encompassing both offline or traditional media and online media channels (Gonring, 1994). The orchestration of these tools is essential for the development of a cohesive IMC strategy that is galvanized around the unique value proposition (UVP) of the company as well. Promotional tools are used for initiating a conversation or dialogue with prospective and existing customers, in addition to driving the initial public relations (PR), direct and e-mail campaigns, and personal selling strategies (McArthur, Griffin, 1997). Increasingly marketers are turning to smartphone-based advertising and messaging as well, using mobility-based platforms as part of their promotional initiatives within broader IMC-based strategies (Hongcharu, Eiamkanchanalai, 2009). Lastly, the unifying element of integration tools are more critical than ever, as traditional media, online and mobility strategies all must resonate around a common, galvanizing unique value proposition and series of communications objectives to achieve optimal performance (Kliatchko, 2005). In the next section of this analysis, strategies are defined to evaluate the effectiveness of an IMC strategy. Next, an analysis and series of recommendations are provided as to the value of each component of an IMC strategy.
Research Paper Undergraduate
Kant's conception of moral worth
This paper evaluates Immanuel Kant's central argument from Groundwork for the Metaphysics of Morals that only acts conducted from duty have moral worth. After explicating Kant's statements, the paper proceeds to analyze the implications stemming from the Groundwork and then concludes with a consideration of the limitations of Kant's argument.
Paper Undergraduate
Conclusion and synthesis of findings
This paper comprises a series of introductions and conclusion to a number of sections of a thesis on architecture and building in history. These sections include the following: History of the Renaissance; History of the Scientific Revolution; History of the Industrial Revolution; and the History of the Machine Age. These introductions and conclusions summarize the main historical as well as other influential aspects that led to the different styles and architectural methods and principles in each age.
Paper Undergraduate
Baroque Four Baroque (1600-1750) Projects
This paper provides an in-depth overview of four Baroque constructions. These include the following; San Carlo alle Quattro Fontane (1638-1646), St Peter Square (1656–1667), St Paul Cathedral (1675–1709) and the Palace of Versailles (1661–1710) .The different buildings are analysed in terms of their background, their design aspects, the building and construction issues and problems and their significance both socially and architecturally.
Paper Doctorate
Admission essay for a master's program
To succeed in the world of international commerce and to deal effectively with multinational entities demands more than business skills. An entrepreneur must also be a diplomat, fluent in the culture and languages of…