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What is Culture?

Cultural studies is an emerging field that falls under the rubric of multi-disciplinary or interdisciplinary studies. Cultural studies focuses on culture. Culture is defined in various ways, but generally includes: group knowledge, beliefs, values, experiences, religion, philosophies, beliefs about the universe, belongings, notions of property, traditions, beliefs about time, social roles, gender roles, ways of conceptualizing spatial relationships, symbols, meanings, attitudes, and hierarchies. Culture refers to group beliefs, but it can refer to a broad group, such as a national culture, or a smaller sub-group that exists within the larger group.

In many ways, culture refers to daily life and how groups of people live their daily lives. Therefore, culture is not a static concept, but a changing concept, which evolves for various reasons. Technology, immigration, emigration, changing gender norms, and scientific advances are just a few of the variables that can drive cultural change. Moreover, people experience several layers of culture: national, regional, religious, gender, generational, social class, racial, educational, and workplace are all common layers of culture, all of which may impact the individual in different, sometimes conflicting, ways.

Cultural determinism is a theory that culture is transmitted through learned values, beliefs, ideas, and meanings, and that this learned culture determines human nature. While this theory would seem to limit human ability because people learn what it means to be human from their surrounding culture, it actually suggests no limitations on human ability; as long as people can learn behaviors, they can change. However, it also suggests that conditioning is extremely powerful and that while people can make changes after being exposed to different cultures, those changes are unlikely because they have already been conditioned to accept one version of humanity.

Cultural relativism takes the view that no culture is superior to any other culture. Therefore, no society can be considered normative. This position is relevant to members of all cultures, because, since ethics and morals are culturally-based, it suggests that there are not only no universal ethical or moral systems, but also that all ethical and moral systems are inherently equal. Cultural relativism is also known as pluralism and tolerance.

In contrast to cultural relativism, cultural ethnocentrism is a belief that one’s culture is superior to other cultures. This belief can be overt and conscious, where it manifests as overt bigotry, racism, and xenophobia, but it can also be subtle and unconscious, with people judging other people’s cultures by referencing their own culturally-defined values and morals. It is very difficult to be completely objective, but being aware of how your own cultural influences have shaped how you view other cultures is one way to be more tolerant. Gaining information about other cultural practices and why they occur is another way to reduce cultural ethnocentrism.

Learning about culture involves studying many different areas. Earning a cultural studies degree generally involves studying: art, language, gender relationships, families, marriage, laws, philosophy, literature, history, sociology, and communication. Cultural studies majors learn to analyze and critique culture using several methodologies and theories, including: ethnography, class theory, deconstruction, gender theory, and semiotics. [ Show Less ]

 

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Harley Davidson's marketing strategy toward female motorcycle consumers
This paper is about Harley Davidson's marketing strategies. One of the major components of this strategy today is marketing to women as a means of expanding the Harley target market. The company's positioning is also discussed, in particular with respect to how it affects its ability to reach the female market.
Paper Doctorate
Strategic team selection from Chinese historical women figures
It's crucial to put together a team of people that instills confidence in all the people of China. This necessity is especially aggravated when it comes to women voters, as the needs of women are generally under-represented in China. Having representatives on my team who make it clear that the interests and needs of women are important to them is vital for a successful campaign. Having people on my team that women voters feel they can trust is absolutely vital for their success.
Paper Undergraduate
Social media marketing strategies for small business competitiveness
Marketing is a complex issue (Joshi, 2005; Christensen, 1997). Because of the complexities surrounding it, it is very important that every researcher into the issue carefully consider what area of marketing he or she wants to study, and focuses on that area. By doing so, marketing (both domestic and international) can be better addressed (Christensen, 1997). Long before social media ever appeared on the scene, companies were finding creative and innovative ways to market their goods and services to consumers (Joshi, 2005).
Paper Undergraduate
Aristotle's virtue ethics and modern workplace relationships
The complexities of cultural life in the Ancient World are difficult, sometimes difficult to fathom for modern humans. In these bygone years, men were bound closely with one another in almost every aspect; certain more psychologically and intellectually intimate that even with their wives. The egalitarian principles of men, especially those who were well off enough to read and be concerned with works by Aristotle provided a way to explain why some of the virtues we so take for granted in the contemporary world had a clear, and hierarchical, sense of direction and substance.
Research Paper Doctorate
Chinua Achebe's Things Fall Apart: colonialism through the District Commissioner's perspective
¶ … Chinchua Achebe's Things Fall Apart is a story about many things, but primarily about a man trying to hold his family and life together in Nigeria during the time of colonization.
Paper Undergraduate
Developing multicultural approaches to school counseling in Singapore
In the article entitled, "Training school counselors in Singapore: first impressions of a multicultural challenge," authors Rivera et. al. explored the history and current situation of school counseling in Singapore.
Research Paper Doctorate
The Access Group's organizational strategy for healthcare consulting expansion
The Access Group (TAG) is a consulting firm that has broken out of the previous consulting molds. Originally focusing on hands-on engineering and manufacturing consulting for manufacturing companies, the company has…
Research Paper Doctorate
Organizational and societal functions of modern public relations
An Explanation of the Organizational and Societal Functions of Public Relations Today
Research Paper Doctorate
Social organization theory and violent crime prevention
Followers of the social organization theory believe the degree of a society's organization is correlated with violent crime. If a community has strong social institutions or organizations, there will be less violent…
Research Paper Doctorate
Physiological development and its effects on human behavior evolution
Behavioral Implications of Developmental Changes in Human Past