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What is Culture?

Cultural studies is an emerging field that falls under the rubric of multi-disciplinary or interdisciplinary studies. Cultural studies focuses on culture. Culture is defined in various ways, but generally includes: group knowledge, beliefs, values, experiences, religion, philosophies, beliefs about the universe, belongings, notions of property, traditions, beliefs about time, social roles, gender roles, ways of conceptualizing spatial relationships, symbols, meanings, attitudes, and hierarchies. Culture refers to group beliefs, but it can refer to a broad group, such as a national culture, or a smaller sub-group that exists within the larger group.

In many ways, culture refers to daily life and how groups of people live their daily lives. Therefore, culture is not a static concept, but a changing concept, which evolves for various reasons. Technology, immigration, emigration, changing gender norms, and scientific advances are just a few of the variables that can drive cultural change. Moreover, people experience several layers of culture: national, regional, religious, gender, generational, social class, racial, educational, and workplace are all common layers of culture, all of which may impact the individual in different, sometimes conflicting, ways.

Cultural determinism is a theory that culture is transmitted through learned values, beliefs, ideas, and meanings, and that this learned culture determines human nature. While this theory would seem to limit human ability because people learn what it means to be human from their surrounding culture, it actually suggests no limitations on human ability; as long as people can learn behaviors, they can change. However, it also suggests that conditioning is extremely powerful and that while people can make changes after being exposed to different cultures, those changes are unlikely because they have already been conditioned to accept one version of humanity.

Cultural relativism takes the view that no culture is superior to any other culture. Therefore, no society can be considered normative. This position is relevant to members of all cultures, because, since ethics and morals are culturally-based, it suggests that there are not only no universal ethical or moral systems, but also that all ethical and moral systems are inherently equal. Cultural relativism is also known as pluralism and tolerance.

In contrast to cultural relativism, cultural ethnocentrism is a belief that one’s culture is superior to other cultures. This belief can be overt and conscious, where it manifests as overt bigotry, racism, and xenophobia, but it can also be subtle and unconscious, with people judging other people’s cultures by referencing their own culturally-defined values and morals. It is very difficult to be completely objective, but being aware of how your own cultural influences have shaped how you view other cultures is one way to be more tolerant. Gaining information about other cultural practices and why they occur is another way to reduce cultural ethnocentrism.

Learning about culture involves studying many different areas. Earning a cultural studies degree generally involves studying: art, language, gender relationships, families, marriage, laws, philosophy, literature, history, sociology, and communication. Cultural studies majors learn to analyze and critique culture using several methodologies and theories, including: ethnography, class theory, deconstruction, gender theory, and semiotics. [ Show Less ]

 

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Paper Undergraduate
Eli Lilly's Ranbaxy Joint Venture Buyout Decision in India
Eli Lilly should the Ranbaxy share of the joint venture. The company has grown and now has the ability to stand on its own. The Indian market has tremendous potential, but bringing in another Indian partner is too risky…
Paper Undergraduate
4 Worlds Restaurant: Marketing Mix and Culinary Strategy
Reading the description of this imagined restaurant is quite enough to make the mouth start watering. But more than that, it is enough to make the mind start spinning because of the promise of an experience that…
Essay Doctorate
Anthropology, Culture, and Identity in MacCannell and Boas
This essay is divided into three separate parts and deals with three different ideas around the subject of anthropology. The first essay discusses an article centered around and anthropological film critique. The next essay discusses Franz Boas as a leader in the anthropological sciences. The last essay attempts to distnguish between art an anthropology.
Essay Doctorate
Science and Fiction: Moon, Oryx and Crake, and Spore
Science and fiction are interrelated when it comes to the overall theme of the film "Moon", the book "Oryx and Crake", and the article "Evolution, Creativity, and Future Life". In order to depict all possible scientific advances to a much broader audience, it is presented as a fictional portrayal. By doing so, ideas that may not be ethically permitted in real life are possible through these mediums.
Paper Undergraduate
Cross-Cultural Negotiation: American vs. Japanese Styles
Objective of this paper is to explore the cross-cultural difference between American and Japanese in negotiation. The paper discusses problems that American and Japanese business leaders face during negotiation. Dissimilarities between American and Japanese cultures make American and Japanese business leaders to face a daunting challenge in reaching a timely mutual agreement in negotiation. The paper recommends that both parties should study the culture of other party before entering in the negotiation.
Research Paper Doctorate
Generational Trauma in Amy Tan's The Bonesetter's Daughter
Amy Tan's story, "The Bonesetter's Daughter" is a poignant tale about three generations of daughters. Although Tan writes of females from a female perspective, this novel is more about more than mother-daughter…
Research Paper Doctorate
Adorno's Mass Culture Theory Applied to Argentine Tango
Adorno's theories on mass culture and commoditization were one of the fundamentals of postmodernism as it appeared in the 20th century. Even if rejected by many, nevertheless, his theories help explain some of the…
Research Paper Doctorate
Starbucks Situational Analysis: Strategy and Market Challenges
Important environmental factors relating to a firm include economic, cultural and social values, current values and trends, political and legal factors, and environmental threats or opportunities.
Essay Doctorate
Social Enterprise and Muhammad Yunus: Microcredit Impact
In this paper, I have chosen Muhammad Yunus (founder of Grameen Bank) as the entrepreneur under discussion. In the first part of the paper, I have described the term ‘social enterprise' and what do social enterprises contribute to society and the economies in which they operate. In the second part, I have given an introduction and short biography of Professor Yunus. Later, I have discussed what drives and motivates him and what is his entrepreneurial mind-set. I have discussed his leadership under Trait Theory model.
Research Paper Doctorate
International Market Research in Vietnam for Australian Firms
Discussion of International Marketing Issues and Difficulties for an Australian Firm undertaking Market Research in Vietnam