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What is Culture?

Cultural studies is an emerging field that falls under the rubric of multi-disciplinary or interdisciplinary studies. Cultural studies focuses on culture. Culture is defined in various ways, but generally includes: group knowledge, beliefs, values, experiences, religion, philosophies, beliefs about the universe, belongings, notions of property, traditions, beliefs about time, social roles, gender roles, ways of conceptualizing spatial relationships, symbols, meanings, attitudes, and hierarchies. Culture refers to group beliefs, but it can refer to a broad group, such as a national culture, or a smaller sub-group that exists within the larger group.

In many ways, culture refers to daily life and how groups of people live their daily lives. Therefore, culture is not a static concept, but a changing concept, which evolves for various reasons. Technology, immigration, emigration, changing gender norms, and scientific advances are just a few of the variables that can drive cultural change. Moreover, people experience several layers of culture: national, regional, religious, gender, generational, social class, racial, educational, and workplace are all common layers of culture, all of which may impact the individual in different, sometimes conflicting, ways.

Cultural determinism is a theory that culture is transmitted through learned values, beliefs, ideas, and meanings, and that this learned culture determines human nature. While this theory would seem to limit human ability because people learn what it means to be human from their surrounding culture, it actually suggests no limitations on human ability; as long as people can learn behaviors, they can change. However, it also suggests that conditioning is extremely powerful and that while people can make changes after being exposed to different cultures, those changes are unlikely because they have already been conditioned to accept one version of humanity.

Cultural relativism takes the view that no culture is superior to any other culture. Therefore, no society can be considered normative. This position is relevant to members of all cultures, because, since ethics and morals are culturally-based, it suggests that there are not only no universal ethical or moral systems, but also that all ethical and moral systems are inherently equal. Cultural relativism is also known as pluralism and tolerance.

In contrast to cultural relativism, cultural ethnocentrism is a belief that one’s culture is superior to other cultures. This belief can be overt and conscious, where it manifests as overt bigotry, racism, and xenophobia, but it can also be subtle and unconscious, with people judging other people’s cultures by referencing their own culturally-defined values and morals. It is very difficult to be completely objective, but being aware of how your own cultural influences have shaped how you view other cultures is one way to be more tolerant. Gaining information about other cultural practices and why they occur is another way to reduce cultural ethnocentrism.

Learning about culture involves studying many different areas. Earning a cultural studies degree generally involves studying: art, language, gender relationships, families, marriage, laws, philosophy, literature, history, sociology, and communication. Cultural studies majors learn to analyze and critique culture using several methodologies and theories, including: ethnography, class theory, deconstruction, gender theory, and semiotics. [ Show Less ]

 

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Globalization, Cultural Hybridization, and Media Identity
Globalization often has a paradoxical effect. On one hand, it seems to make cultures more 'like' one another: the ubiquity of American popular culture all over the world is often cited as a symptom of the phenomena of…
Paper Masters
PepsiCo Strategy: Strengths, Weaknesses, and Innovation
PepsiCo has struggled with many of the same issues as Coca-Cola Company, but internally they are more dynamic, a function of two variables. The first is the company's market share. By trailing Coke, Pepsi has been…
Paper Undergraduate
Bureaucracy, Power, and Control: Weber vs. Foucault
Bureaucracy According to Weber and Foucault
Paper Doctorate
The Oprah Winfrey Show: Cultural Influence and Social Impact
In order to discuss and understand the influence that the Oprah Winfrey show has had on society, not only in America but in many other areas of the world, one first has to understand the influence and the affect of…
Paper Doctorate
Gothic Literature: The Italian and Northanger Abbey Compared
This paper discusses the gothic literary tradition. Ann Radcliffe's "The Italian" is a gothic story of virtuous lovers torn apart by the evil machinations of others, to be reunited at the end by their goodness. Jane Austen's "Northanger Abbey" mocks the conventions of the gothic to tell a story about a young women obsessed with books like Radcliffe's.
Paper Undergraduate
Apple's Make vs. Buy Recruiting and HR Planning Strategy
Of the many approaches and techniques Apple could use for recruiting and talent acquisition, by far the most effective are the following three key success factors. First, determining the level of cultural congruence new potential employees have with the organizational climate is critical, followed by the depth of prospect's experiences in specific technical areas where Apple needs expertise to continually create new products. A third is the extent to which a potential new employee can quickly contribute to the unique Apple new product development process (Tariq, Ishrat, Khan, 2011). These three areas are the most important for the success of a new employee. Finding potential employees that meet these three criterion is exceptionally difficult as their combination fo cultural agility and technical skill make them highly sought after in new product development teams (Lynn, 1998). This type of employee is not specifically motivated to join one company over another based on the traditional recruiting advertising, public relations and promotional strategies used by the majority fo Apple's competitors globally. Instead, this is the type of employee who is motivated by autonomy, mastery and purpose in their work and the opportunity to accomplish a visionary product or idea. That vision or mission that many Apple employees share is what also makes their new product development process so effective, quick to respond to the market, and exceptionally high quality in products produced (Tariq, Ishrat, Khan, 2011).
Research Paper Undergraduate
Crouching Tiger, Hidden Dragon: East–West Cultural Reception
¶ … Crouching Tiger, Hidden Dragon" became the biggest foreign-language film ever at the American box office (even topping Roberto Benigni's "Life Is Beautiful"). It won ten Oscar nominations, including best foreign…
Paper Undergraduate
Expatriate Performance Management in Global Business
With increasing numbers of American companies going global, it is essential that more emphasis be placed on establishing an effective performance management system that is designed specifically based on the experience…
Research Paper Undergraduate
Women's Roles in Family Life: Sudan vs. United Kingdom
Women as the Architects of Family Life in Sudan and the United Kingdom
Paper Undergraduate
Elite Manipulation vs. Public Opinion in Political Psychology
¶ … political psychology has always been, when framed in extreme terms, the extent to which political elites can and do manipulate the general public, as opposed to the extent to which they must pander to the…