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What is Culture?

Cultural studies is an emerging field that falls under the rubric of multi-disciplinary or interdisciplinary studies. Cultural studies focuses on culture. Culture is defined in various ways, but generally includes: group knowledge, beliefs, values, experiences, religion, philosophies, beliefs about the universe, belongings, notions of property, traditions, beliefs about time, social roles, gender roles, ways of conceptualizing spatial relationships, symbols, meanings, attitudes, and hierarchies. Culture refers to group beliefs, but it can refer to a broad group, such as a national culture, or a smaller sub-group that exists within the larger group.

In many ways, culture refers to daily life and how groups of people live their daily lives. Therefore, culture is not a static concept, but a changing concept, which evolves for various reasons. Technology, immigration, emigration, changing gender norms, and scientific advances are just a few of the variables that can drive cultural change. Moreover, people experience several layers of culture: national, regional, religious, gender, generational, social class, racial, educational, and workplace are all common layers of culture, all of which may impact the individual in different, sometimes conflicting, ways.

Cultural determinism is a theory that culture is transmitted through learned values, beliefs, ideas, and meanings, and that this learned culture determines human nature. While this theory would seem to limit human ability because people learn what it means to be human from their surrounding culture, it actually suggests no limitations on human ability; as long as people can learn behaviors, they can change. However, it also suggests that conditioning is extremely powerful and that while people can make changes after being exposed to different cultures, those changes are unlikely because they have already been conditioned to accept one version of humanity.

Cultural relativism takes the view that no culture is superior to any other culture. Therefore, no society can be considered normative. This position is relevant to members of all cultures, because, since ethics and morals are culturally-based, it suggests that there are not only no universal ethical or moral systems, but also that all ethical and moral systems are inherently equal. Cultural relativism is also known as pluralism and tolerance.

In contrast to cultural relativism, cultural ethnocentrism is a belief that one’s culture is superior to other cultures. This belief can be overt and conscious, where it manifests as overt bigotry, racism, and xenophobia, but it can also be subtle and unconscious, with people judging other people’s cultures by referencing their own culturally-defined values and morals. It is very difficult to be completely objective, but being aware of how your own cultural influences have shaped how you view other cultures is one way to be more tolerant. Gaining information about other cultural practices and why they occur is another way to reduce cultural ethnocentrism.

Learning about culture involves studying many different areas. Earning a cultural studies degree generally involves studying: art, language, gender relationships, families, marriage, laws, philosophy, literature, history, sociology, and communication. Cultural studies majors learn to analyze and critique culture using several methodologies and theories, including: ethnography, class theory, deconstruction, gender theory, and semiotics[ Show Less ]

 

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Nike Case Study Nike\'s Global Women\'s Fitness Business Driving Strategic Integration
Nike's identification of the needs of the women's market segment offered them a valuable perspective into how they can better serve their customers in this market segment. By realigning their organization to better serve this segment the company can capture an larger total market and market share. Nike success and brand power can serve as valuable assets that can put them in a prime position to dominate the market in this market segment. By utilizing an effective change management model such as Kotter's, the company can significantly improve the probability that the project will be a success and be moved into the company's operational model.
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Sin, reconciliation, and Pauline Christology in post-Easter debates about Jesus
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Yuh Ji-Yeon argues for inclusion of the study of various cultures in American curriculum. She does so very convincingly by using variety of important tactics. For example while she clearly states her thesis in paragraph…
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Recruitment strategies and job classification in multinational organizations
In this paper, we are going to be studying Anheuser-Busch's employee recruitment and retention. This will be accomplished by focusing on: recruitment strategies, how the organization classifies job opportunities, factors for determining the right mix of local / international employees, the benefits and expatriate programs. Once this occurs, is when we show how the firm is able to locate the best personnel.
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Crime Doesn\'t Pay Sometimes Is a Whole
In this paper, we interpret the Implications of Health South and Scrushy and its Impact to HealthSouth Stakeholders and Outcome and Fairness of Punishment. The paper however, compares and contrasts the approaches of the parties who influence business decision making as it relates to ethics and of those who are influenced by their decisions. It also provides the analysis of the conflicting objectives of business leaders who influence business decisions. Finally, it evaluates the actions that a company may take to meet ethical considerations relative to social performance, financial performance, and reputation and assess the extent to which social, ethical and public issues must be considered in internal and external stakeholder relationships.