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Customer Relationship Management
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Customer Relationship Management (CRM) refers to the strategies, technologies, and practices organizations use to manage and analyze interactions with current and potential customers. It appears across business, marketing, information systems, and healthcare management courses because it sits at the intersection of organizational strategy and technology. What makes CRM academically interesting is the tension between the technical infrastructure that supports it — data warehouses, e-commerce platforms, and social media tools — and the human service relationships it is designed to strengthen. Students are asked to examine how companies build loyalty, improve service delivery, and use data to make better decisions about their customers.

The papers archived on this topic reflect a broad range of approaches. Some take a case-study format, analyzing how specific companies in industries like airlines, tourism, and multi-sector corporate groups implement CRM systems and measure outcomes. Others focus on geographic or sectoral contexts, such as CRM adoption in Latin American tourism businesses. Technology-centered papers examine e-CRM and the role of social media in reshaping customer engagement. Still others approach CRM from a policy or managerial angle, exploring decisions like when and how to retain, expand, or even discontinue customer relationships.

A strong essay on CRM requires a focused thesis that connects a specific strategy or technology to a measurable business or service outcome. Evidence drawn from real company examples, industry data, or established frameworks carries the most weight. The most common pitfall is treating CRM as purely a software topic — effective essays address how technology enables relationship-building rather than substituting for it, keeping the focus on customers and service as core concerns.

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ERP and Information Security
Even though the plans of information security include the prevention of outsiders to gain access of internal network still the risk from the outsiders still exists. The outsiders can also represent themselves as…
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Classic Airlines Nine-Step Cost Reduction Plan
Classic Airlines is currently the world's fifth largest airline which is operating a remarkable 2,300 flights daily to over 240 cities. In the previous period, net profits were roughly $10 million on $8.7 billion in revenues. However, Classic is experiencing negative publicity, declining stock prices, as well as the rising costs of fuel and labor over the past year. Furthermore the destructive reports coupled with low employee morale resulted in Classic's Board of Directors requiring a 15 percent cost reduction over the next 18 months. Management must quickly act to implement a nine-step problem solving method to overcome the obstacles and provide solutions to meet the cost cutting measures.
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Cloud Computing as an Enterprise Application Service
Cloud computing continues to revolutionize enterprise computing due to its economics, speed of deployment, and ability to customize more precisely to a company;s needs. All of these factors are critical for their success. However the most critical is managing change effectively, which is critically important for getting people to actually use the systems deployed. this analysis shows how change management can be accomplished with enterprise cloud computing deployments.
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Company social technology security and cross-platform messaging strategy
Cincom Systems, a privately-held enterprise software company who is very active on Facebook, LinkedIn, Twitter and has an extensive blog network relies on social media sites to share customer success stories and the…
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Creating Your Dream Job Director, Enterprise Mobility
Defining a dream job in IT begins with a strong orientation towards how to best create a position that will continually be fueled by technologies and new challenges to personal and professional growth. The ideal position of Director, Enterprise Mobility Technologies is defined in this job description. The inclusion of development and continual reinforcing of key concepts of application support is also provided in this description along with analysis of pay levels using Wanted Analytics as well.
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Information communication technologies and SME competitiveness: a literature review
The underutilization of information and communication technology (ICT) in small to medium sized enterprises (SMEs) is well documented. In this segment of the economy companies are slow to integrate ICT technologies into operation for a variety of reasons. One recent study found that SME exporters in Latin America who were surveyed found that nearly a third of these firms had not taken sufficient advantage of ICT technologies; less than half used any sort of customer relationship management (CRM) software and of these most were email based, more than half did not use social networks, less than fifteen percent had an automated sales website, and seventeen percent used international distributers to assist them in promoting their products (Rogers, 2012).
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Qualitative analysis in business research and methodology
type of probability? If so, describe the different types of probability. One uses probability mathematics in order to assess the probability of a particular occurrence or the results of a particular action; For instance, whether or not one should go into a certain market or invest in a certain product – what are the chances or possibilities of the product succeeding. There are five major approaches of assigning probability: Classical Approach, Relative Frequency Approach, Subjective Approach, Anchoring, and the Delphi Technique
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Corporate and business level strategies in publicly traded corporations
This paper is about Google. First, the company's corporate level strategies are identified, and then the company's business level strategies are identified. There is an analysis of both with respect to congruence and the ability to support profit. A competitor analysis is undertaken (Facebook) and a projected winner is determined.
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Aux Bons Soins Enterprise Systems Strategy Strategic
Having grown both from a series of acquisitions and a continual series of internal strategies to retain and grow their customer base, Aux Bons Soins (ABS) Information Technologies (IT) infrastructure has grown widely distributed to the point of being fragmented. The acquisitions of General Maritime Protection and Western General Insurance have created significant challenges in integrating their IT infrastructures into the ABS IT systems platforms and architectures. The senior management team anticipated a certain degree of overlap of system licensing, resources, functions and roles, yet didn't realize how much the duplication would slow response to customers. Concerned with the slow response to customers and market conditions, in addition to the continual discovery of just how inconsistent the reporting processes are across the three divisions, the senior management team initiates the Integrated Management System and Processes (IMSP) project. The IMSP looks to avert the duplication of effort between the two recently acquired companies and ABS, while also consolidating reporting across the accounting and financial management systems, human resource management (HRM), marketing and sales management including the Customer Relationship Management (CRM) systems. At the beginning of the case analysis the senior management team at ABS considers the three separate, highly decentralized system to be a competitive advantage as they are seen being more agile and responsive to the market. This assumption quickly proves false however as the most fundamental reports can't be produced across the entire company quickly enough to make decision quickly. As studies have shown, decentralized IT systems and architectures often lead to significant delays in reporting and analysis of critical aspects of a business' operations (Jackson, 2011). This was certainly happening at ABS, causing the company to lose valuable time and potential cost reduction strategies, in addition to sacrificing greater insight into customers as a result. With the decision to integrate all three business units into a single, unified IT architecture based on the core concepts of the Integrated Management System and Processes (IMSP) project framework, ABS was able to begin solving serious problems in their IT systems performance. An assessment of the causes of the problems or difficulties of the distributed IT architecture are included in this analysis is also provided. This paper also includes is an analysis of the critical success factors that companies need to consider when deciding to change enterprise-wide IT systems. Foremost among these is the need for planning and executing an effective change management strategy company-wide.
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Dk\'s Bbq Restaurant Improving Sole Prop Business
Business organizations have to keep themselves abreast of the changes in their business environment. In order to sustain in a challenging environment and achieve competitiveness in the industry, they have to ensure operational excellence and superior financial performance with each passing day (Attaran, 2004). With the evolution of Globalization and rapid advancements in the field of Information Technology, businesses find it quite harder to compete with the other industry participants with the help of their traditional business operations and processes (Kurtz & Boone, 2011).