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Customer Service
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What is Customer Service?

Customer service sits at the intersection of communications, marketing, and organizational behavior, making it a frequent subject in business communications courses as well as management and operations programs. It examines how companies build and maintain relationships with the people who use their products or services, and how those interactions shape business outcomes. The topic carries academic weight because it connects front-line employee behavior to broader organizational strategy, revealing how communication practices directly influence customer retention, brand reputation, and long-term success.

The papers archived on this topic reflect a wide range of approaches. Many take a case-study format, analyzing specific companies such as JetBlue Airways, Cox Communications, Starbucks, and Commerce Bank to evaluate how their service models function in practice. Others take a problem-solution angle, identifying internal challenges like high employee turnover in customer service roles and proposing structural or policy remedies. Some papers cross into adjacent fields, applying customer service principles to healthcare settings like nursing units, or to industries such as financial services and logistics firms like C H Robinson Worldwide.

A strong essay on customer service should anchor its thesis in a specific, measurable claim — for example, how a particular practice affects employee retention or customer satisfaction — rather than making broad assertions that service "matters." Evidence drawn from company operations, industry frameworks, or documented case outcomes tends to carry more weight than general statements. The most common pitfall is treating customer service as a soft, self-evident subject; strong essays treat it analytically, connecting communication strategies to concrete business results and supporting every claim with specific organizational evidence.

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Paper Undergraduate
Employing Strategy in a Competitive Environment
This paper is about Deltacom, now known as Earthlink Business. The paper is about strategy, and it focuses on the strengths of the company, and the threats that it faces in the external environment. There is also a competitor analysis that includes both domestic competitors and the possibility of international competitors.
~1 min read
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Research Paper Doctorate
Rockford Fosgate\'s Promotion Strategy
With the technological changes in the world new concepts have come in and to satisfy the customer's requirement of such products, new manufacturers have come up. One of those manufacturers is Rockford Fosgate.
~1 min read
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Research Paper Doctorate
Delivering Superior Customer Value
Wal-Mart and the Delivery of Superior Customer Value
~1 min read
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Warby Parker, established in 2010, has become a successful online company that sells cheap and quality prescription glasses merging that with a social activity outlook. The problem is that WP wants to expand and look for new partners. They also want to develop their clientele. They are afraid that by doing so they may lose their original culture. They also want to get employees and stakeholders interested in their social projects without seeming to be intrusive. Finally, they want to know how to continue being fresh and innovate. Each of these steps would help WP with their marketing and move them to a new tier. Until now, marketing has been largely word-of-mouth and via media. In order to expand and continue their direction, WP will have to focus on their brand image, as opposed to their brand identity; on innovating; and on formulating their Mission, Vision, and Culture. This will not only help them hire people who will fit in with their goals, but also help them market their company.
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