Social Media Essays (Examples)

Social Media's Massive Influence on Society Does

Social Media's Massive Influence On Society

Does Media-Based Relationship and Communities Have a Damaging Effect on Society

Social Media's Massive Influence on Society

Current mass media enduringly influence people. People undergo exposure to this impact, which they are unable to shun since mass and social media exists in all dispensations. Modern media are a crucial element of the contemporary culture, and they fashion cultural characteristics and viewpoints of people. In this situation and context, the mass media may elicit a negative implication on the community because of the extreme violence, which comes through in movies, news matters and other shows and social media, inclusive of not only graphic but also in print media and radio programs (Conrad, 2002, p. 4). The negative implication of hostility in media augmented considerably in the effect of the immense spread and long-term implication of social media on individuals. It confirms beyond uncertainty that violence constantly renders the audience to the danger of various mental quandaries and can augment fierceness of people. In any case, the implication of aggression in the media could be vicious on emotional and decent development of kids and teenagers (Dill, 2009, p. 69).

Diverse media have projected a variety of…… [Read More]

Social Media - A New Kind of

Social Media - a New Kind of Security Problem in Business

The Newest Threat to any Business: Social Media

Social media is one of the most significant changes that has come about in communication today. However, it can also have serious implications for business and for the privacy and protection of businesses and employees. Overall, social media is not something that can be ignored by businesses today, because it can offer worries and issues that were not thought of before it became so popular. Addressed here is the overall idea of social media, how it is used (and misused) by businesses, and what kinds of problems are appearing now that social media has become much more common for employees. Many of them use social media during their working hours, whether they are supposed to or they have just chosen to in order to pass the time. The conclusions drawn here indicate that social media may be a threat to businesses from a privacy and security standpoint, and more must be done to education businesses, business owners, and their employees on the dangers of social media in the workplace.

The Newest Threat to any Business: Social Media

Introduction

Social media (Facebook,…… [Read More]

Social Media the United Breaks Guitars Phenomenon

Social Media

The "United Breaks Guitars" phenomenon spawned a new era in consumer empowerment. As Kaufman (2012) states, "until very recently, there seemed to be fewer and fewer ways for ordinary people to fight back against powerful corporations." Now, consumers have a range of possible ways to get other consumers to change their purchasing behaviors -- hitting companies where it hurts the most. A friend recently posted on Facebook about a bad experience he had flying with Delta. Never mind the fact that his initial post led to half a dozen other responses relaying their bad experiences with Delta; within two hours, an acquaintance in his friend who happened to work for Delta list emailed him a $50 voucher for his next flight.

The use of social media as a tool for consumer empowerment is actually taken for granted in 2012. Consumers already know that complaining about something on Facebook, YouTube, or anywhere else on the Internet is a good way to vent frustration and possibly get a book deal, as Dave Carroll knows. After his United Airlines fiasco in 2008, Carroll produced a song and a music video that went viral on YouTube. The video is an exceptionally creative…… [Read More]

Social Media-Facebook Media Is an Important Tool

Social media-Facebook

Media is an important tool of communication or instrument of passing round significant information. Some examples of media that comes to mind anytime one mentions the word are radio and newspaper, however there are other mediums of communication that pass for media such as the magazines, supplementary, guides, flyers, banners and catalogues among others. Of late there has emerged a rampant use of social media as a tool of communication.

Social media can be viewed as a social or shared instrument which enables communication from one person to another, exchange between individuals or groups and most significantly interactivity between/among the concerned groups or persons (about.com, 2011). Today, we have a good number of people running into millions of them who are registered as members of several social media communities and they rely on them heavily for communication since they have e very well established online social network with which they share information and lots of time just for fun and company.

Technological advancements go in tandem with the evolution of social media, with each passing day bringing it advancement in technology and consequently better and easier ways of interaction via social media. As the web designers get better…… [Read More]

Social Media Policies

Social Media

Recently, the National Labor Relations Board (NLRB) made its first social media-related ruling. The board adjudicated a case against Costco, and in this case the NLRB struck down Costco's social media policy as standing in violation of the workers' right to free speech (Little, 2012). The Board found that Costco's policy on social media usage was overly broad. The policy held that employees were prohibited from posting statements that "damage" the company and the policy was incorporated into the Costco Employment Agreement. The NLRB held that this policy was too broad. Specifically, some forms of speech by workers are considered to be protected speech. Protected speech includes work-related complaints, which are given this protection so that they can communicate their grievances both to other employees and to the company. This protection is related to the workers' legal right to organize.

The NLRB applies the same standards to protected labor speech as judges do to First Amendment cases. This interpretation is explained in the following passage: "Costco's policy had a reasonable tendency to inhibit employees' protected activity" (Godard, 2012). Essentially, if an employee cannot reasonably understand the difference between punishable and unpunishable speech, the employee is likely to avoid…… [Read More]

Social Media Is an Extremely Hot Buzzword

Social media is an extremely hot buzzword in the business world today. However, it is not just a buzzword. According to Andreas Kaplan and Michael Haenlein, social media is "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." (Kaplan, 2010, p. 53) As this paper will demonstrate, social media has had a tremendous impact on the business world particularly in the areas of marketing and public relations.

Marketing

Social media is revolutionary is that it relies on consumer-to-consumer communications, whereas most marketing operations rely on business-to-consumer communications. (Mangold, 2009, p. 358) Consumer-to-consumer communications are much more natural and comfortable for the average person than listening to a sales pitch or an infomercial. With social media, consumers can learn about a company's product in an informal, interactive, and pressure-free environment.

Another key element that distinguishes social media is consumer-generated content. One example of this is the restaurant review website Yelp.com, where consumers submit ratings and reviews of restaurants that they have eaten at. All of the content, even the listing for the restaurant itself, is created by consumers, not by the employees at Yelp.com…… [Read More]

Social Media & Imagination Fr

This is not to imply that social media is responsible for our current issues. However it does not take a great leap of the imagination to see that society is becoming reconnected in a different, electronic way, and personal connections and interactions are suffering. Fr. Nicolas asserts that because of a lack of imagination empathy is lost. One can also see this as a manifestation of greed and situational ethics as in the Bart Simpson school of morality, "I didn't do it; you didn't see me; you can't prove it anyway!" Or in the philosophy "It's not cheating if you don't get caught" which evolves into "If you're not cheating you're not really trying."

Unfortunately, these attitudes are becoming more prevalent in our world. The irony of social media is that it fosters less sociability. We become technologically insulated from each other. As Fr. Nicolas pointed out, "When one can become 'friends' so quickly with mere acquaintances or total strangers on one's social networks -- and if one can so easily 'unfriend' another without the hard work of encounter or, if need be reconciliation -- then friendships can also become superficial."

The truth of the matter is relationships are everything.…… [Read More]

Social Media Your Purchase With the Advent

Social Media your purchase.

With the advent of social media websites, many business administrators struggle to implement a workable and feasible approach of implementing social networking sites into their business models. Managers and consultants must work collaboratively to identify sound means of incorporating computerized technologies that support and foster profitable utilization of social networking sites such as Facebook, Twitter, and YouTube. Yet, despite the widespread and pervasive consumption of social media, many business owners simply fail to understand what social media involves, and, more importantly, how to successfully involve social media resources into their businesses.

This paper will first define and describe social media, explain how social media differs from similar concepts, such as User Generated Content and Web 2.0, explain the importance of social media inclusion in today's business models, and provide a viable approach to implementing the requisite and necessary tools to maximize customer satisfaction with social media outlets at a small airport.

Introduction:

For most of the 20th century, people acquired information, news, education and entertainment, through traditional means of media; newsprint, television, film, and radio. These traditional media outlets are, for the most part, highly dependent on the availability of specialized resources for creation and marketing;…… [Read More]

Social Media & Networking Technologies the Importance

Social Media & Networking Technologies

The importance of online identities among young university students can hardly be ignored. Part of an essential component of how young adults identify is through their online persona and presence. Since we seek to facilitate extensive student collaboration by building and fostering a sense of community we must find ways to harness the virtual communities, relationships, and online identities which already exist. To this end, I propose the creation of an internal site modeled on the Craigslist format, and the creation of a virtual study center. Where campus tutors could provide assistance and appointments late into the evening via webcams and technologies which allow them to write on the screens of the student requesting assistance.

Virtual Tutoring

In recent years there has been an an explosion of online tutoring sites aimed at tutoring students and providing homework assistance. Companies all over the place, including startups such as Virtual Nerd use online video tutorials and webcams to deliver services. A virtual tutoring center open 7 days a week from 9am to midnight foster greater student collaboration and create a sense of community. Virtual tutoring on our university campus would not replace regular in person tutoring but…… [Read More]

Social Media New Trends in Technology- Social

Social Media

New Trends in Technology- Social Media Shaping Modern Society

The social media has certainly changed throughout history. Early on in history, social news was spread via word of mouth and through telling stories (Qualman, 2009). At one time, the radio and the newspaper were popular formats for social media. People would listen to the radio and read the newspaper to get insight to what was happening throughout society. Over the years radio has remained, but television became the main source for social media. The television had created the visual newscasts in which information and pictures were passed to hundreds of thousands at a much faster rate than previously. Today, people still listen to the radio, read the paper, and watch television but the advent on the Internet and the World Wide Web has changed the shape of social media.

The new social media has created websites and applications for networking with video, photo sharing, instant messaging, chat rooms, and blogs (Qualman, 2009). The formats include YouTube, Face Book, Twitter, LinkedIn, Wiki, Skype, Flickr, Digg, and many others. These formats have made communicating and photo sharing an instantaneous process between people around the globe. The new interconnectedness that social…… [Read More]

Social Media the Exponential Growth

Another common assumption is that the development of virtual social interactions based on the ideal self, is not reflective of how real people will interact with you in the real world and therefore could potentially give the individual a false sense of confidence, regarding their ability to appropriately interact in the real world. Yet, many would also argue that confidence is the most attractive social attribute, almost regardless of other appearance factors. Lastly, many assume that the development of social skills online, where it is relatively easy, will create a whole body of social isolates that do not interact in the real world because it is too difficult in comparison. So, as you can see the debate regarding social skills development and SMS is still highly fractured and remains to have a clear direction for either research or reality.

Like any other aspect of human functioning there are both positives and potential negatives that pertain to this question. Basically there are two general schools of thought, one being that the social skills of the individual are actually improved by interacting in the virtual world, as a sort of trial for the real world and as a way to gain social…… [Read More]

Social Media in Today's World

She argues that small business owners need to become better-educated about what social media is, how it works, and why it is so appealing to consumers. By understanding the nature of social media's success, perhaps through the Kietzmann honeycomb framework, the problem of small company marketing disadvantage can be overcome by using social media.

Smith and Zook (2011) argue that companies must make social media a centerpiece of their marketing communications strategies. Because social media is so revolutionary with respect to its impact on communication, companies need not only to participate is social media but they have to. Large competitors will also be using social media, so there may not be much source of competitive advantage from having a social media presence, but small business owners can gain advantage from superior use of social media. As Jack Welch once pointed out, the ability to get things done faster than the competition is a source of competitive advantage. This highlights one advantage of social media for small businesses -- the decision makers are the ones receiving the feedback, so they can act on that feedback immediately.

Small companies face high marketing costs when dealing with standard advertising channels. Social media can…… [Read More]

Social Media Marketing

Social Media Marketing

Companies aim to increase their sales by retaining and acquiring customers or improve brand publicity using different marketing strategies. Today, marketing is considered as the most important section of any business. Therefore, companies are focusing more on this area and putting efforts to make marketing as much efficient as they can. Various marketing strategies have been introduced that doesn't require businesses to spend large amounts on marketing.

Objectives for a Social Media Program

Social Media Programs have helped much in increasing the effectiveness of marketing. There are number of campaigns also operating who help companies in organizing and administering their social media strategies. However, it is important to first brainstorm and identify the essential business goals then develop strategies accordingly.

Companies must set objectives that how they can streamline customer service and improve customer satisfaction scores. Increasing sales by improving ranking is the basic yet long-term goal of social media program. However, this goal requires number of important objectives and tactical activities to perform which would eventually bring better results. Social Media Program needs to have SMART Objectives so that progress can be measured exactly.

Some of the basic objectives of the social media program are as…… [Read More]

Social Media as a Potential Tool in Conflict Resolution a Facebook Perspective

Social Media as a Potential Tool in Conflict Resolution: A Facebook Perspective

Humans are social animals, and will usually dwell together in communities, based on their beliefs, resources, preferences, needs, risks, and a number of other conditions which may be present and common, affecting the identity of the participants and their degree of cohesiveness.

Community

In sociology the word community is often used to refer to a group that is organized around common values and is attributed with social cohesion within a shared geographical location, generally in social units larger than a household. The word can also refer to the national community or global community. Since the advent of the Internet, however, the concept of community no longer has geographical limitations, as people can now virtually gather in an online community and share common interests regardless of physical location

In other words, community indicates a group of people with a common identity other than location. Members often interact regularly. This is the case in a virtual community. A virtual community is a group of people primarily communicating or interacting with each other by means of information technologies, typically over the Internet, rather than in person. These may be either communities…… [Read More]

Social Media Has Become a

M. The attempts to wake up the child by his mother the next morning were unsuccessful resulting in a visit by paramedics who brought the child to the hospital at 6:46 A.M. Resuscitative efforts by the nurse at the hospital were terminated approximately 20 minutes later since the patient had died. It was later established that the patient died because of dehydration from vomiting and diarrhea from C. difficile.

Following this discovery, the child's parents filed a lawsuit against the hospital for breach of the U.S. Emergency Medical Treatment and Active Labor Act (EMTALA) in the Indiana District Court. Based on this legislation, one of the basic requirements for hospitals is a suitable medical screening examination for patients who need evaluation or treatment at the emergency department. While the legislation does not establish the details of a suitable medical screening evaluation, it focuses on the standardization of the way emergency patients are handled. EMTALA was used by the Indiana District Court to determine whether the hospital had an established screening process for the patient's symptoms. The court also sought to determine whether the established screening procedure was applied by the hospital to this patient in similar way to other emergency…… [Read More]

Social Media -- Best Practices Elefant C

Social Media -- Best Practices

Elefant, C. (2011). The "Power of Social Media: Legal Issues & Best Practices for Utilities

Engaging in Social Media. Energy Law Journal, 32(1), 1-20.

This peer-reviewed article in the Energy Law Journal points out that while utilities are beginning to use social media, there are several "daunting" concerns within the industry that should be heeded and understood (11). First of all management must be assured that workers are not abusing social media while on the job; secondly utilities must be certain that they do not "run afoul of affiliate codes of conduct, SEC regulation," and other issues (Elefant, 2011). This is a very thorough and updated review of what utilities must understand about social media. On page 6 the author points out that for years critics of utilities (including customers) used social media to "vent frustration" over slow response time or other issues. But now, utilities are using social media to promote such things as "green power," to recruit talent, to publicize "smart grid," and basically to put their positive message out to a younger demographic (Elefant).

The legal and regulatory issues that utilities must follow are substantial, but Elefant asserts that by using "best…… [Read More]

Social Media Debate

Social media definitely changes the way that we interact with each other. Much of our communication today is digital, rather than face-to-face. There are positives in that we are able to keep in touch with people all over the world, but there are negatives as well when people become withdrawn from society and focused on their digital devices. Marketers have studied this issue a lot, trying to understand whether social media ties are weaker or stronger than real world ones, for example (Gilbert & Karahalios, 2010).

One of the key sociocultural aspects is with respect to how social media changes our circles of friends. Jones (2013) notes that face-to-face communications may diminish, but total human interactions might not. Having added social interactions can ultimately be a positive impact of social media, despite the risk posed to face-to-face interactions, which may diminish.

There are two forms of evidence that can be used to support my position that social media has an overall positive effect on human interaction. The first is from academic studies, several of which have been done. Many fields have taken a look at how social media is affecting us -- marketing, nursing, sociology, psychology -- and research from…… [Read More]

Social Media Facebook Is Used by Over

Social Media

Facebook

Facebook is used by over a billion people, making it have the largest reach of any other social media network ("The Top 20 Valuable Facebook Statistics," 2014). User numbers increase rapidly, too. For individuals, this may not mean much but for companies, Facebook can offer unparalleled access to potential consumers. It is also easy to tailor ads to specific target demographics, and track user data including times of day users are more likely to be online ("The Top 20 Valuable Facebook Statistics," 2014). Because Facebook has a robust platform, marketers can also target ads to users based on their likes and interests, and their associations with related products or services. Gender, age, and other demographics are also easy to locate because most Facebook users connect with their friends and do not use pseudonyms or avatars. In other words, the people on Facebook tend to represent themselves accurately, which is a boon for marketers who need access to genuine consumer data. The disadvantages of Facebook follow from these issues in that users have little privacy, and whatever privacy was enjoyed has been steadily dwindling. Although Facebook is not going anywhere, users might soon become tired of the encroachments…… [Read More]

Social Media Reforms the SMES Management in the GCC

Razak, (2012) point out that internet has assisted SMEs to integrate social media in SMEs marketing strategies globally. Typically, internet has become accessible to billion of people globally, and the phenomenon has revolutionized the use of social media for business advantages. Razak, (2012) point out that 75% of internet users use social media to carry out various activities such as linking to shopping site, and since 2007, social network has increased tremendously. Essentially, Facebook proves very useful in term of business communication and socialization created by Facebook continues to expand with over 800 million users subscribes to Facebook. The study reviews the literatures on the GCC states to enhance a greater understanding on the extent the GCC states have taken the advantages of the social media.

GCC ( Gulf Cooperation Council)

GCC (Gulf Cooperation Council) states comprise of United Arab Emirate, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman, In the GCC states; the SMEs (small medium enterprises) are very critical for the development of national economies. Typically, the SMEs are very essential for the economic growth, apart from generating employment opportunities for the residents, the SMEs provides source of income for the government. In the GCC countries, SMEs consist of…… [Read More]

Social Media Marketing

Social Media

Many startup companies today feel that having a strong social media presence is essential to their business success. They have a Facebook page, a Twitter account and probably more. They might integrate their social media in order to strengthen their reach to potential customers. The low cost and high visibility of social media makes it attractive to many small businesses, who can reach many more customers for very little money via social media than they could ever hope to using traditional media promotions. One industry in particular that has enjoyed success with social media is the food truck business. A hypothetical food truck might only employ social media as a means to reach customers. This paper will analyze a hypothetical Korean taco truck in order to illustrate how social media can be used to help small companies not only become established, but to grow as well.

Social Media

There are several things that make social media marketing distinct from other forms of marketing. The first is that social media is by definition social, that is to say it is a dialogue, not a lecture. While traditional media provides an opportunity for one-way communications with potential customers, social media…… [Read More]

Social Media and Emergency Communications Social Media

Social Media and Emergency Communications

Social Media Emergency Communications Social media popular crucial crisis emergency communications. Responders communicating public social media outlets, public communicating, responders. Individuals provide important information disaster

The pros and cons

Social media has allowed people to communicate with a large group of people in real time. The integration of social media in mobile devices has also spread its reach, which has allowed for ease of communication between individuals. In an emergency situation, people will use social media to share information with others and relevant authorities. This would allow emergency worker to better understand the emergency situation, which would allow them to make the necessary preparations White, 2011.

People are finding it easier to report emergencies using social media. Government agencies have discovered that people will first share any emergency situation on social media, and they are monitoring social sites in order to respond promptly to any disaster. Social media provides tools like video uploading, photos sharing, and information distribution, which would be very useful for any disaster agency. Social media can also be used to reach a wider audience to report an emergency. Government agencies can use social media to communicate information regarding a disaster, and…… [Read More]

Social Media the Objective of This Study

Social Media

The objective of this study is to identify one of the major social media outlets and discuss the four components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. This work in writing will additionally list and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. This study will additionally make a determination of how the federal government can best control these transactions since consumer transactions on social media can occur across state lines. This work will go on to examine the three branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Finally, the agency relationship that exists on social media sites between the social media providers and businesses that utilize the site for advertising will be explained.

Introduction

Social media is defined as "media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to turn…… [Read More]

Social Media in the Business Environment in

Social Media in the Business Environment

In the past few years, there has been a tremendous and dramatic increase in the use of social networking sites and social media such as Facebook and Twitter. This is particularly because of the low-cost, user-oriented, and highly collaborative means of communication that continues to evolve through its own impetus. Consequently, social networking sites or social media are based on certain principles that the corporate or business environment can learn from. There is an assumption that the widespread adoption of social media in people's personal lives can be moved to the professional environment where they can be used to develop unprecedented knowledge bases in which people, industries, and the society can be empowered. However, many businesses still consider social media and social networking sites tools as frivolous to an extent that they have prohibited their use in the working environment. Actually, these companies still frown on the notion of employees spending some of their time at work on the social networking sites.

Use of Social Networking Sites in the Business Environment:

As the human species has survived very well for several millennia without electronic social networking sites, there main question or concern on why…… [Read More]

Social Media Impact on Youth and Minorities

Social Media: Impact on Youth and Minorities

The purpose of this paper is to review the impact of social media on education, specifically related to youth and minorities including the Asian, Latina and African-American populations. The researcher believes that social media when used correctly has the potential to create great leaders, and provide a forum for ethical decision making and a forum for the voice of the people to be heard. This includes not only people in the U.S. But people throughout the word. There are many different feelings regarding social media; there are some people, including minorities who believe that minorities are under-represented in social media. However a close examination of statistics reveals that social media is very diverse, with youth and minorities taking advantage of technology and using social media as an outlet not simply for expression, but also as an organizational tool and method of free speech, to put content on the Web and Web 2.0. Several researchers have noted that the Web is in fact very diverse, representing young people including minorities and many other cultural groups including immigrants. Social media is in fact one of the most powerful tools youth and minorities can use to…… [Read More]

Social Media Advertising Advantages of

Keeping a diverse yet well-focused identity across social media platforms yet tactically choosing those platforms that are of true resource advantage to enterprises is again a complex and continuous process, but one that is vital to modern businesses.

Despite the recognized importance of social media marketing and the known difficulties of establishing how to effectively engage in these efforts, many businesses do not even attempt to gauge the effects of their social media marketing efforts (Michaelidou et al., 2011). According to Michaelidou et al. (2011), most SMEs utilizing social media marketing techniques are hoping to increase their numbers of new customers, which is a concrete goal that can be more accurately assessed and even individually tracked (individually both by instance of marketing and by individual consumers) via much social media and can therefore be more accurately measured and assessed than many other social media marketing efforts and goals (Michaelidou et al., 2011). Despite this, many of these companies fail to actually incorporate any metrics measuring, and this has led to an increased reliance on potentially ineffective and inefficient marketing techniques that present a drain on resources and a lack of identification of other more effective social media marketing strategies (Michaelidou…… [Read More]

Social Media in the Contemporary

WikiNerdia allows the users to ask questions and all the nerd community members answer the questions. People normally trust the reviews and answers of the customers more than the brand. Giantnerd gets the benefit of their fan engagement and ultimately the brand trust increases. Customers can be your sale force and work for any company if the company can get the benefit by engaging the audience. A brand must think of multiple opportunities for the customers so that they can spread the word about the company. Real-time engagement opportunities and exclusive social communities are the tools which can turn existing customers to word-of-mouth advocates (Goldman, 2013).

Social Media will have a huge impact on business over the next decade, especially on the recruiting matters. Social media technology presents exciting opportunities for the recruitment industry. A research has highlighted that Twitter, LinkedIn and Facebook are the most used social media websites by hiring professionals. There are websites using more traditional recruitment techniques of referral hiring. There are more recruitment tools available to hiring professionals which enables them to get the automated referrals from employees inside their social networks. Diversity and security lacks as well as the lack of personal data. The…… [Read More]

Social Media and Technology Evolution of Social Interactions

Social Media and Technology - the Evolution of Social Interactions

Social Media and Technology

Technology has changed humanity and the whole concept of human interactions in dramatic ways over the last few decades. What we have now is an internet revolution; an era of superior digital connectivity, where the internet controls literally every aspect of human life, from the acquisition of social capital to the maintenance of well-being and social status. Gone are the days when time and space limitations forced people to choose their friends and partners from their immediate environment; today, people can share their interests in many different ways, and build relationships using many different online platforms. Thanks to the influx of social media platforms such as Twitter, MySpace, Orkut, Facebook, etc., the development of relationships, both real-life and virtual, has become increasingly easy. Interpersonal and face-to-face interactions are not as significant as they were a few years back; oratorical and charisma skills, once keystones in an individual's ability to interact, are no longer commonplace -- it is easier and perhaps time-saving to add someone on Facebook than to invite them for a snack. The bottom-line is that technology is changing us both emotionally and physically. However,…… [Read More]

Social Media Facebook Facebook A Vehicle

As recent events in the Middle East have clearly demonstrated, Facebook is more on the side of the politically disadvantaged and the poor as they have increasingly embraced Facebook and other social media while the governments in the region tried to ban them. Many governments such as that of China do not allow Facebook primarily because they want to avert scenarios they have seen in the Middle East.

Facebook revolutions

It was in the wake of 2008 when Oscar Morales, a young man in Columbia, decided that he had had enough of FARC (Revolutionary Armed Forces of Colombia), a Marxist group which routinely kidnaps people, keeping them as hostages for months or years, while many of the hostages die in captivity. Angry and depressed by the actions of FARC, one night he turned to Facebook which he had been using to connect with his friends and high school classmates. He used the Facebook search box for "FARC" but apparently nothing came out of that. Seeing that there was no group activism or outrage expressed against FARC on Facebook, he decided to start one. He designed a logo in the form of the Colombian flag with a caption "NO MORE KIDNAPPINGS,…… [Read More]

Social Media and Suicide Social Media Internet

Social Media and Suicide

Social Media

Internet has become a gadget of everyday use for people of 21st century. As it is offering many benefits to the users in terms of information communcaition, interaction, entertainment, socialization and earning livelihhod, there are certain dark factors related to it. The dark factors are as severe as forcing people to commit suicide. It is no exaggeration to mention that Intenet is used as a medium to harass people and get undue benefits from them.

Social media today is playing major role in enabling people and organizations to communicate and share ideas, views and knowledge with other people. The traditional methods of communication have been modified through social media platforms like chat rooms, social networking sites (Facebook, My-Space, Twitter, Google+ etc.), video sites (YouTube), discussion forums, video chat, text messages, blogs etc. (Lexton et al., 2012). The most well-known social networking website Facebook had almost million users at the end of 2004 ("Facebook statistics," 2011). By the month of June 2011, the number raised to approximately 700 million users around the world ("Facebook statistics by country," n.d.). An average of 30 billion pieces of material in the form of web links, news reports, photo…… [Read More]

Social Media and Barthes Cultural Myths Social

Social Media and Barthes Cultural Myths

Social Media and Barthes' Cultural Myths

While social media services undeniably bring individuals together, they also have created a new type of cultural understanding of words. They have created a subset of individuals, who, as users of social media, conceptualize words themselves differently than individuals who are not social media users. Using Barthes' definition, social media itself can be seen as the setting of a cultural myth. It is a vast network wherein signifiers, which outside the myth are associated with their own rich set of signifieds, are given new interpretations (Barthes 1957/1972). That is, these concepts, which outside the myth are imbued with connotative meanings, within the myth are set at a distance from those meanings and given a related, though slightly different, set of signified concepts. In particular, the concept of "friend" within the social media myth gains its own, new, mythic signified interpretations. These interpretations are then set up as normal, within the culture and the myth (Barthes 1957/1972). A Facebook "friend" is a very specific social construct, a construct that exists only within the culture of social media networks, and one that is very different from the "friend" that exists…… [Read More]

Social Media Is an Entirely

Results for data analysis should be presented in a way that they can be easily readable and will make sense and also be attractive. Charts and tables present a visual way of looking at the data for ease of interpretations. It is also the best way of presenting the data to others as people do not like reading lots of numbers or they may not remember the figures as easily as they would for the graphs or tables.

Once the data has been analyzed and presented using charts or tables it will be distributed to the relevant people. The internet is the best tool for disseminating the data this is due to its prevalence ad ease of accessibility from many kinds of devices and snot just computers. With the use of social media it will be much easier to disseminate the information to more people than possible if one was to use email or placing the information on a website. Social media like Facebook and Twitter can get the information delivered much faster and will reach the targeted audience in a timely manner.

The data collected will assist public health workers to come up with a policy that will enable…… [Read More]

Social Media and the Red Shirt Revolution

Social Media and the Red Shirt Revolution

Most scholars are in conflict with regard to the subject of revolution in the age of social media. Until now, revolution has been considered a top-down process. In Thai situation, things might have been different. The Red Shirt Revolution in Thailand was one of the first of the "Twitter" revolutions, that is one that was fueled by social media and Web 2.0 technology. Since then, other revolutions have come as well. The lone citizen is now no longer on their own. The dissident in Chiang Mai now can commiserate with their brother or sister in Tahrir Square and plan revolution on a country to country or even on a global basis. Even as this writer types up a dissertation proposal, demonstrators coordinate strategy on a global basis to protest corporate greed. It is with this in mind that this study looks back at the Red Shirt Revolution, its Web 2.0 technology and how this nexus of politics and technology will continue to affect Thai communications in the near future. The paper concludes that the homeland conflict spilled over into social and business contacts and political engagements and that the effects will be very…… [Read More]

Social Media Marketing From the

First blogs were the dominant channel for consumers to share their product and service experiences with companies and as Facebook and Twitter have become more dominant, the speed, velocity and volume of feedback has escalated nearly exponentially. All of this now puts consumers in a highly influential position relative to brands (Bernoff, Li, 2008) and the rapid assessment of their social media marketing strategies as well (Hennig-Thurau, Gwinner, Walsh, Gremler, 2004). As a result of Web 2.0 technologies today pervading the development of social networking applications and platforms the customer has a strong voice and electronic word-of-mouth has never been more relevant than it is today (Zhang, Daugherty, 2009). Consumers then can actively participate even in the execution of the social media marketing strategies as well. This is unparallel power for consumers especially the opportunity to call out strategies that deliver exceptional value or attempt to mislead consumers as well. In essence social networking platforms and applications are today more of a truth test for social media marketing strategies than there ever has been before. The need for authenticity, honesty and transparency cannot be overstated for any social media marketing strategy today.

With regard to key influencers including bloggers, influential…… [Read More]

Social Media and Reputation Risk

Social Media

What is social media

Why is it important to business

Why is it associated with reputational risk

The immediacy of social media can be effective in handling reputation risk, when a company gets in front of an issue, but to do this effectively requires understanding the nature of social media communication

Critical Background

Define social media

Discuss its role in business

Outline the defining characteristics of social media

How do these characteristics contribute to reputational risk

Business executives fear reputational risk

Negative feedback on social media

Pace at which social media issues unfold

It is recommended to deal with reputational issues proactively

Public relations

How PR departments dealt with crises in the past

Differences between social media and traditional media

The company cannot respond with old school PR techniques

Social media requires new techniques

A new approach is required

How to use social media to manage reputation risk is not entirely known

Reputation is part of a complex narrative web

Social media cannot be entirely controlled

Reputations are seldom destroyed in the short run, and risk cannot be eliminated quickly either

Companies need to guide the conversation instead of trying to control it

Conclusion

Restate key concepts and…… [Read More]

Social Media and Employment Process

The major reason why social media plays a vital role in the recruitment process is because of the fact that applicants reveal more information about themselves via social media than during the normal hiring process.

However, while it continues to exist in the public domain, many applicants oppose the use of their social media profiles as part of the recruiting process ("Social Media's Place," n.d.). This opposition raises public debate about public vs. private life and the right to an individual's privacy. Majority of job applicants argue that social media profiles shouldn't be part of an employer's decision making process since personal life should be regarded as private life. Actually most of them consider reviewing their social media profile as a practice that is equivalent to conducting a security check. On the contrary, employers use social media to vet a candidate when they feel that this person does not portray his/her real self in face-to-face interviews.

Acceptable Practices when Using Social Media for Recruitment:

When using social media during the recruitment process, employers are able to identify the off-work activities that the candidate is involved in, determine whether the candidate is culturally fit for the company and the candidate's involvement…… [Read More]

Social Media in Healthcare

Social media/technology in healthcare within the forum/blog online setting is the next step in online communication. Although many have had problems identifying social media as the new platform for communication, it has grown on its own into one of the main methods of communication, advertising, and discussion for consumers and businesses. Friends discuss things over Facebook and share their lives on Instagram and snapchat. Translating that into the healthcare setting can invite people working in healthcare to expand their networks and promote research and new treatment methods they believe will change the face of healthcare. "Many social media tools are available for health care professionals (HCPs), including social networking platforms, blogs, microblogs, wikis, media-sharing sites, and virtual reality and gaming environments" (Ventola, 2014, p. 491).

The HON Code of Conduct for medical and health Web sites has several principles that may muddy the waters when it comes to introducing social media into healthcare. For example, there is the issue of privacy. People on social media post their lives for the world to see. In a healthcare setting, there must be a certain level of professionalism upheld at all times. However, social media has advanced and now businesses have social media…… [Read More]

Social Media Survey Breakdown Social

This is thus a correlational research measure, which aims to show a correlation between increases in marketing potential with increased use of social networking platforms for SMEs of various industries. The research will use the coding methods of grounded theory in order to extrapolate meaning from open ended survey responses. External validity will be assured through the number of SMEs included in the survey to ensure that results represent a shared consensus.

The type of research you are doing (casual or correlational) -- address measures about external validity

Social networking has such potential for SME business strategies. With this in mind, it is the general hypothesis of the research that social networking would prove to benefit SME marketing strategies enormously. This cost effective measure will allow SMEs to strengthen their marketing techniques to such an extent that they will be able to compete with larger enterprise businesses.

There are a number of steps this project must take. First, the locations of the SMEs in the Savannah Georgia area must be scouted out. Second, they must be contacted in order to see if they are willing to participate. Then, a survey with open ended questions must be written out. This would…… [Read More]

Social Media in Healthcare Organizations Social Media

Social Media in Healthcare Organizations

Social Media Social media increasingly integral part healthcare organization's website online strategy. Write a -- page (excluding title reference pages)

Using social media in healthcare organizations

Social media are a new way of co-creating and collaboration on content with others. It provides practical resources for healthcare organizations, in raising awareness of health related issues to the public, and facilitating change in behavior which will help people to live safer and healthier lives Sae Won & Choi, 2007.

With social media, they can disseminate information in real-time and link groups of people around common issues. Any website or platform that allows users to publish and share information with each other is referred to as social media. The information shared can be videos, photos, or messages. Technologies for social media are in different forms namely wikis, internet forums, social blogs, podcasts, magazines, weblogs, social bookmarking, videos, and photographs. The different types of social media are content communities, blogs, virtual social worlds, social networking sites, collaborative projects, and virtual game worlds. The functional building blocks of social media, which help in understanding the engagement needs, are conversations, identity, presence, reputation, groups, relationships and sharing.

Social media platforms like…… [Read More]

Social Media Shaped Society

Social Media Has Had on Society

Social Media has had a particularly influential power over society during recent years as more and more individuals start to guide themselves in accordance with principles put across by such devices. However, it is difficult to determine whether social media has had a positive influence or a negative influence on the social order, taking into account that many are unable to filter information they are bombarded with and end up having a distorted understanding of the world as a whole.

Internet has revolutionized the way information is being sent across the world and this means that it would be impossible for particular events happening in the past to happen in the contemporary society. By simply looking at how the radio and the television have brought significant change to particular environments, one is more likely to understand the degree to which internet can bring change to the world. Websites such as Wikileaks have damaged the reputation of certain communities and have enabled the masses to look at international relations from a whole different perspective. It would have been impossible for the world to have access to such information several decades ago when the internet was…… [Read More]

Social Media Has Changed the

More and more business and personal interaction is going to be taking place online. Because of that, it is not possible to dismiss social media. It is here to stay, and it does have value. However, how best to use it, how much value it really offers, and where it is going in the future are all issues to address. The media tools are taking the world somewhere exciting, and as boundaries fade and change the social rules that have been in place for so long are requiring a complete rewrite. Where will social media take society in the future? That remains to be seen. Most likely, social media will continue to grow and expand. That will allow it to change just as society changes, and that can help people who were previously focused on face-to-face interaction make the move to social media. Despite the value of interacting online, though, there needs to be a balancing act. In other words, it is vital that people learn to use social media but also keep their "real world" social skills.

Because social media showed up so quickly and seemed to explode onto the scene, it has allowed people to jump from interacting…… [Read More]

Social Media by Business Using the Best

social media by business, using the Best Buy case as an example. The benefits of social media in the business context are explained, as are the downsides. There are also recommendations with respect to the use of social media by a law firm, and in this case it is recommended that the law firm should not engage in social media. Compared with a retailer -- especially one with a connection to technology -- there is less upside for a law firm and more downside risk. Understanding the benefits of social media as well as the business context is essential to developing an effective social media plan.

Best Buy has successfully embraced social media, something that fits with its brand image, but also something that has helped to enhance its business. This report will outline the principles of successful social media usage, the value that social media has to business, and also provide a blueprint for social media success for the law firm.

Overview of Social Media

Businesses use social media for a number of reasons, not the least of which is promotion. There are a number of reasons why businesses utilize the promotional power of social media. One of the…… [Read More]

Social Media and How it Goes on

Social Media and how it goes on to affects people. The advantages and the risks of social media are discussed. Furthermore, it goes on to talk about appropriate and inappropriate content. Use of social media in the professional world is also discussed.

Social Media is basically the modes of interaction among persons in which they produce, exchange, and share information in varied virtual communities and network. (Ahlqvist et al., 2008) This information can include written information, pictures, videos and audio notes as well. Kaplan and Haenlein (2010) describe this form of technology as varies internet origin applications that were created on technological and ideological foundations that merely allow the exchange of content that the user himself created. Initially, social media was only prevalent on laptops or pcs but now this technology has move on to mobile phones. This therefore enables users to upload and share information instantaneously. The advent of social media presented the world with some opportunities along with risks as well. A major setback that has been seen by social media is the amount of time people spend on social media websites.

There are various different channels that fall under social media. The first and most common social…… [Read More]

Social Media Plan a Company Organization There

social media plan a company organization. There restrictions company choose. The organization a small company (a local company a modest web presence ) a larger company, plan replicate company, choose a company room improving social media strategy.

Social media plan for Home Depot

Home Depot is one of the favorite stores of the American population, having established a powerful name within the communities. The company also operates outside the United States, through stores located in Mexico, Canada and China. The format of Home Depot is that of large size stores, where customers can buy virtually any home related products, including gardening tools, furniture or remodeling materials.

The success of the organization is due to a multitude of elements, such as the positive relationship established with the customer, the strong financial results obtained by the firm, the powerful managerial model, the strength of the brand or a powerful internal culture (Davila, Epstein and Manzoni, 2010). An important element for Home Depot is the "Do it yourself" mentality which is propagated in the stores, and which engages and stimulates the customers.

Aside from this model however, the company could benefit more if it promoted itself and its products and services at a…… [Read More]

Social Media on the Advertising

, et al., 2011). Individuals most often use social media to create and strengthen relationships and increase communication within those relationships, rather than explicitly wanting to shop for products. Those individuals are using social media sites to: a) "construct a profile within a bounded system"; b) maintain "lists of other users with whom they share connections"; and c) view and "browse" those lists of connections with others they have interacted with online (Taylor et al., et al., 2011, 259). Many users of social media do not intend to use viral platforms to think about buying products, but end up doing so subliminally. Rather, most are using such platforms to create and maintain relationships; "typical social networking sites allow a user to build and maintain a network of friends for social or professional interaction" (Marks 2009 p 5). Jim Tobin's concept of "Cocktail Party" is the analogy for social media that attaches the cocktail party routine (mingling before talking; "keeping the conversational threat going"; sharing information that "doesn't benefit you"; and sharing what you know in the context of what is being discussed) to how people interact online in social media contexts. Chat a bit, meet another person, share information, add…… [Read More]

Social Media Is a Hype These Days

social media is a hype these days which has enabled businesses to actually change the way they operate. Social media networks especially Facebook, Linked in, Twitter and now Google Plus have enabled businesses to reach out to those people with whom they want to build long-term customer relationships. A lot of research has been carried out to devise the impact that social media has on businesses. This has enabled business schools to develop a new form of customer oriented relationship building, a further addition to the B2P (Business to Person) communications.

In this regard, traditional business environment has changed drastically with the impact of social media. A newer economic and business environment now exists over the business world and has deeply affected traditional marketing tactics, public relation, selling and communication activities. This has not only lead to companies having lesser control over their reputation but has also given the dictation of reputation to masses and crowds that exist over the internet.

In fact, it's not only the marketing departments that have changed their functioning over the time, but rather, the key decision makers of the companies have also revised their strategies on their decision making. The tools and mediums that…… [Read More]

Social Media and Healthcare

Legal Ethics of E-Mail and Social Media and Its Applicability to the Healthcare Industry

Consequences of Social Media

p.3

Perils of Building an Online Network

p.6

Caution with Employee Email Accounts

p.8

Issues when Endorsing other Companies

p.10

Benefits of Social Media

p.13

p.15

Legal Ethics of E-mail and Social Media and its Applicability to the Healthcare Industry

Social media has without a doubt changed the way we live, the way we view the world and the way we interact with one another. This paper acknowledges the undeniable good that social media has given us, while identifying the many ways that it has created issues and intricacies for the healthcare industry at large. This paper discusses the benefits of social media for healthcare professionals, while identifying some of the dire consequences, the perils of an online network, the issues connected to an employee email account and the caution one must take when it comes to endorsing products. Finally this paper concludes with a discussion of the benefits of social media to health care professionals.

The benefits of social media, e-mail and all forms of electronic communication are apparent in the world today. There's an ability to make friends from all…… [Read More]

Social Media and the Peril of Looking

Social Media and the Peril of Looking for Likes

Douglas Rushkoff's article, titled "Social Media and the Perils of Looking for Likes," poignantly depicts the dangerous extent to which teens and young adults would go to win their friends' or peers' approval through "likes" and "favorites" on social media, with total disregard to the moral and ethical norms expected of them by society. Further, the writer depicts how multi-dollar companies have made this "like" and "favorite" business a money-making spot, and how they would do anything to reap financial gain, even if it means blatantly taking advantage of unsuspecting kids who are perhaps so eager for sponsorships, and also too young to understand exactly what this kind of exchange entails. The writer employs ethos (expert testimony) and pathos (guilt and worry), which he uses to create sensationalism and engage the audience in a bid to manipulate their emotion (Wright). Through purposeful structure, alternating points-of-view, and meaningful word choice, the writer adds emotion and depth to the idea that this "living for likes" concept is yielding positive payoffs for million-dollar sponsoring companies, but at the same time gradually eroding the values and perspectives that we have struggled to instill in our…… [Read More]

Social Media Can Be Used to Support

Social Media Can be Used to Support Ecommerce

In basic terms, ecommerce has largely got to do with the utilization of the internet in the buying and selling of goods and services. It is important to note from the onset that recent advances in online payment mechanisms have made it easier for people to shop and conduct business online. Today businesses are continuously exploring how various online communication platforms including but not limited to Twitter and Facebook could be used to support ecommerce.

To begin with, business entities can make use of social media to further enhance their customer base. For instance, by setting up or creating an online presence, a business effectively exposes itself to the global audience it could not have ordinarily had access to via traditional advertising (Wollan, Smith, and Zhou, 2010). Such a move could impact positively on the bottom-line of a business entity.

Next, it is also important to note that thanks to social media, business entities can easily target…… [Read More]

Social Media in Modern Business

That is primarily because "tweets" may be answered immediately upon receipt or not, depending on the circumstances of the message recipient. Needless to say, there are countless imaginable situations where phone calls between individuals and (especially) among larger groups such as classes would be impractical for which "tweets" fill the role perfectly (Welch & Welch).

The range of possible administrative and educational applications in the university setting is very broad; it includes many of the informational functions of the Internet without the same investment of attention as traditional Internet communications. Facebook and is also potentially extremely useful in many of the same ways and provides a trade-off of greatly increased full-function Internet capabilities at the expense of the immobility of desktop computers, the inconvenience of relying on a laptop being perpetually available, or the difficulties (and expense) of prolonged Internet use of cell phone devices for those applications.

Aside from numerous routine communications between students, faculty, and administration, universities may soon consider Twitter in particular to be invaluable where emergency messages must be broadcast instantaneously to large numbers of the university community as well. Ultimately, it is likely that Twitter and Facebook will revolutionize personal and professional communications in this…… [Read More]

Social Media on the Advertising

The objective of course in transferability is not to generalize, but to determine if indeed, the same results will hold true for other groups that share the same characteristics from which the results of the study came from (e.g., cultural sub-groups within the American Indian culture) (Babbie, 2003:211). Lastly, Trustworthiness is the establishment of the researcher's credibility and trust between him/her and the study's informants / interviewees / discussants. Trust leads to rapport, which will make the informant at ease, disclose more, and impart useful insights about the topic/phenomenon under study.

Thus, when applied to the issue of utilizing social media to increase the competitiveness of small businesses, these concepts are especially valuable. Trust and integrity are important for small businesses because they rely on their small group of loyal and satisfied clients/customers to spread the "good word" about their products and services. Especially in using the social media as a vehicle for marketing a company's product and service, word-of-mouth online spreads very quickly, and could make or break a company's reputation and profitability in hours, if not minutes. Given specific insights about a particular target group or niche, small companies must also be wary of the transferability of information…… [Read More]