Social Media Essays (Examples)

Social Media and Emergency Communications Social Media

Social Media and Emergency Communications

Social Media Emergency Communications Social media popular crucial crisis emergency communications. esponders communicating public social media outlets, public communicating, responders. Individuals provide important information disaster

The pros and cons

Social media has allowed people to communicate with a large group of people in real time. The integration of social media in mobile devices has also spread its reach, which has allowed for ease of communication between individuals. In an emergency situation, people will use social media to share information with others and relevant authorities. This would allow emergency worker to better understand the emergency situation, which would allow them to make the necessary preparations White, 2011.

People are finding it easier to report emergencies using social media. Government agencies have discovered that people will first share any emergency situation on social media, and they are monitoring social sites in order to respond promptly to any…… [Read More]

Social Media's Massive Influence on Society Does

Social Media's Massive Influence On Society

Does Media-ased Relationship and Communities Have a Damaging Effect on Society

Social Media's Massive Influence on Society

Current mass media enduringly influence people. People undergo exposure to this impact, which they are unable to shun since mass and social media exists in all dispensations. Modern media are a crucial element of the contemporary culture, and they fashion cultural characteristics and viewpoints of people. In this situation and context, the mass media may elicit a negative implication on the community because of the extreme violence, which comes through in movies, news matters and other shows and social media, inclusive of not only graphic but also in print media and radio programs (Conrad, 2002, p. 4). The negative implication of hostility in media augmented considerably in the effect of the immense spread and long-term implication of social media on individuals. It confirms beyond uncertainty that violence…… [Read More]

Social Media - A New Kind of

Social Media - a New Kind of Security Problem in Business

The Newest Threat to any Business: Social Media

Social media is one of the most significant changes that has come about in communication today. However, it can also have serious implications for business and for the privacy and protection of businesses and employees. Overall, social media is not something that can be ignored by businesses today, because it can offer worries and issues that were not thought of before it became so popular. Addressed here is the overall idea of social media, how it is used (and misused) by businesses, and what kinds of problems are appearing now that social media has become much more common for employees. Many of them use social media during their working hours, whether they are supposed to or they have just chosen to in order to pass the time. The conclusions drawn here…… [Read More]

Social Media the United Breaks Guitars Phenomenon

Social Media

The "United Breaks Guitars" phenomenon spawned a new era in consumer empowerment. As Kaufman (2012) states, "until very recently, there seemed to be fewer and fewer ways for ordinary people to fight back against powerful corporations." Now, consumers have a range of possible ways to get other consumers to change their purchasing behaviors -- hitting companies where it hurts the most. A friend recently posted on Facebook about a bad experience he had flying with Delta. Never mind the fact that his initial post led to half a dozen other responses relaying their bad experiences with Delta; within two hours, an acquaintance in his friend who happened to work for Delta list emailed him a $50 voucher for his next flight.

The use of social media as a tool for consumer empowerment is actually taken for granted in 2012. Consumers already know that complaining about something on Facebook,…… [Read More]

Social Media Marketing Risk in Social Media

Social Media Marketing

isk in Social Media Marketing

ole of Federal Government in Managing Cross Country Transactions

egulation of Customer Transactions through Government Branches

Agency elationship in Social Media Sites

Social Media marketing is increasing at fast pace and giving business organizations an opportunity to offer their products to diverse market located all over the world. Likewise, customers are getting unlimited product varieties to choose from according to their need and preference. There are certain risks associated with this business model and authorities should pay serious attention to address them.

Social Media Marketing

The dawn of 21st century has introduced many inventions in business organizations. These inventions have considerably changed the methods of conducting business activities and means of communicating with customers. As globalization is removing barriers and giant business organizations are emerging at regional levels, consumers are showing interest in the products offered by multinational and international organizations. How…… [Read More]

Social Media-Facebook Media Is an Important Tool

Social media-Facebook

Media is an important tool of communication or instrument of passing round significant information. Some examples of media that comes to mind anytime one mentions the word are radio and newspaper, however there are other mediums of communication that pass for media such as the magazines, supplementary, guides, flyers, banners and catalogues among others. Of late there has emerged a rampant use of social media as a tool of communication.

Social media can be viewed as a social or shared instrument which enables communication from one person to another, exchange between individuals or groups and most significantly interactivity between/among the concerned groups or persons (about.com, 2011). Today, we have a good number of people running into millions of them who are registered as members of several social media communities and they rely on them heavily for communication since they have e very well established online social network with…… [Read More]

Social Media the Objective of This Study

Social Media

The objective of this study is to identify one of the major social media outlets and discuss the four components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. This work in writing will additionally list and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. This study will additionally make a determination of how the federal government can best control these transactions since consumer transactions on social media can occur across state lines. This work will go on to examine the three branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets.…… [Read More]

Social Media Policies

Social Media

Recently, the National Labor Relations Board (NLRB) made its first social media-related ruling. The board adjudicated a case against Costco, and in this case the NLRB struck down Costco's social media policy as standing in violation of the workers' right to free speech (Little, 2012). The Board found that Costco's policy on social media usage was overly broad. The policy held that employees were prohibited from posting statements that "damage" the company and the policy was incorporated into the Costco Employment Agreement. The NLRB held that this policy was too broad. Specifically, some forms of speech by workers are considered to be protected speech. Protected speech includes work-related complaints, which are given this protection so that they can communicate their grievances both to other employees and to the company. This protection is related to the workers' legal right to organize.

The NLRB applies the same standards to protected…… [Read More]

Social Media Is an Extremely Hot Buzzword

Social media is an extremely hot buzzword in the business world today. However, it is not just a buzzword. According to Andreas Kaplan and Michael Haenlein, social media is "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." (Kaplan, 2010, p. 53) As this paper will demonstrate, social media has had a tremendous impact on the business world particularly in the areas of marketing and public relations.

Marketing

Social media is revolutionary is that it relies on consumer-to-consumer communications, whereas most marketing operations rely on business-to-consumer communications. (Mangold, 2009, p. 358) Consumer-to-consumer communications are much more natural and comfortable for the average person than listening to a sales pitch or an infomercial. With social media, consumers can learn about a company's product in an informal, interactive, and pressure-free environment.

Another key element that…… [Read More]

Social Media & Imagination Fr

This is not to imply that social media is responsible for our current issues. However it does not take a great leap of the imagination to see that society is becoming reconnected in a different, electronic way, and personal connections and interactions are suffering. Fr. Nicolas asserts that because of a lack of imagination empathy is lost. One can also see this as a manifestation of greed and situational ethics as in the Bart Simpson school of morality, "I didn't do it; you didn't see me; you can't prove it anyway!" Or in the philosophy "It's not cheating if you don't get caught" which evolves into "If you're not cheating you're not really trying."

Unfortunately, these attitudes are becoming more prevalent in our world. The irony of social media is that it fosters less sociability. We become technologically insulated from each other. As Fr. Nicolas pointed out, "When one can…… [Read More]

Social Networking Does Not Require Social Media

Social Networking Does Not Require Social Media However Social Networking Is Increasingly Utilizing Social Media

The objective of this study is to examine social networking and how it does not require social media however, social networking is increasingly utilizing social media. This work will discuss how one's social networks in real life may or may not connect with their social networks online.

Defining Social Networking and Social Media

The work of Matt Goddard entitled "Social Networking Vs. Social Media" states that social networking and social media "both have the word 'social' in them, but they should not be confused as the same thing." (nd, p.1) Social networking is stated by Goddard to be "the what" and social media is stated to be "the how." (nd, p.1) Social networks are comprised by peers "seeking and giving advice to make better decisions. Advanced social networking science can even tell us which people…… [Read More]

Social Media Your Purchase With the Advent

Social Media your purchase.

With the advent of social media websites, many business administrators struggle to implement a workable and feasible approach of implementing social networking sites into their business models. Managers and consultants must work collaboratively to identify sound means of incorporating computerized technologies that support and foster profitable utilization of social networking sites such as Facebook, Twitter, and YouTube. Yet, despite the widespread and pervasive consumption of social media, many business owners simply fail to understand what social media involves, and, more importantly, how to successfully involve social media resources into their businesses.

This paper will first define and describe social media, explain how social media differs from similar concepts, such as User Generated Content and Web 2.0, explain the importance of social media inclusion in today's business models, and provide a viable approach to implementing the requisite and necessary tools to maximize customer satisfaction with social media…… [Read More]

Social Media & Networking Technologies the Importance

Social Media & Networking Technologies

The importance of online identities among young university students can hardly be ignored. Part of an essential component of how young adults identify is through their online persona and presence. Since we seek to facilitate extensive student collaboration by building and fostering a sense of community we must find ways to harness the virtual communities, relationships, and online identities which already exist. To this end, I propose the creation of an internal site modeled on the Craigslist format, and the creation of a virtual study center. Where campus tutors could provide assistance and appointments late into the evening via webcams and technologies which allow them to write on the screens of the student requesting assistance.

Virtual Tutoring

In recent years there has been an an explosion of online tutoring sites aimed at tutoring students and providing homework assistance. Companies all over the place, including startups…… [Read More]

Social Media New Trends in Technology- Social

Social Media

New Trends in Technology- Social Media Shaping Modern Society

The social media has certainly changed throughout history. Early on in history, social news was spread via word of mouth and through telling stories (Qualman, 2009). At one time, the radio and the newspaper were popular formats for social media. People would listen to the radio and read the newspaper to get insight to what was happening throughout society. Over the years radio has remained, but television became the main source for social media. The television had created the visual newscasts in which information and pictures were passed to hundreds of thousands at a much faster rate than previously. Today, people still listen to the radio, read the paper, and watch television but the advent on the Internet and the World Wide Web has changed the shape of social media.

The new social media has created websites and applications…… [Read More]

Social Media in Today's World

She argues that small business owners need to become better-educated about what social media is, how it works, and why it is so appealing to consumers. By understanding the nature of social media's success, perhaps through the Kietzmann honeycomb framework, the problem of small company marketing disadvantage can be overcome by using social media.

Smith and Zook (2011) argue that companies must make social media a centerpiece of their marketing communications strategies. Because social media is so revolutionary with respect to its impact on communication, companies need not only to participate is social media but they have to. Large competitors will also be using social media, so there may not be much source of competitive advantage from having a social media presence, but small business owners can gain advantage from superior use of social media. As Jack elch once pointed out, the ability to get things done faster than the…… [Read More]

Social Media Marketing

Social Media Marketing

Companies aim to increase their sales by retaining and acquiring customers or improve brand publicity using different marketing strategies. Today, marketing is considered as the most important section of any business. Therefore, companies are focusing more on this area and putting efforts to make marketing as much efficient as they can. Various marketing strategies have been introduced that doesn't require businesses to spend large amounts on marketing.

Objectives for a Social Media Program

Social Media Programs have helped much in increasing the effectiveness of marketing. There are number of campaigns also operating who help companies in organizing and administering their social media strategies. However, it is important to first brainstorm and identify the essential business goals then develop strategies accordingly.

Companies must set objectives that how they can streamline customer service and improve customer satisfaction scores. Increasing sales by improving ranking is the basic yet long-term goal…… [Read More]

Social Media as a Potential Tool in Conflict Resolution a Facebook Perspective

Social Media as a Potential Tool in Conflict esolution: A Facebook Perspective

Humans are social animals, and will usually dwell together in communities, based on their beliefs, resources, preferences, needs, risks, and a number of other conditions which may be present and common, affecting the identity of the participants and their degree of cohesiveness.

Community

In sociology the word community is often used to refer to a group that is organized around common values and is attributed with social cohesion within a shared geographical location, generally in social units larger than a household. The word can also refer to the national community or global community. Since the advent of the Internet, however, the concept of community no longer has geographical limitations, as people can now virtually gather in an online community and share common interests regardless of physical location

In other words, community indicates a group of people with a…… [Read More]

Social Media the Exponential Growth

Another common assumption is that the development of virtual social interactions based on the ideal self, is not reflective of how real people will interact with you in the real world and therefore could potentially give the individual a false sense of confidence, regarding their ability to appropriately interact in the real world. Yet, many would also argue that confidence is the most attractive social attribute, almost regardless of other appearance factors. Lastly, many assume that the development of social skills online, where it is relatively easy, will create a whole body of social isolates that do not interact in the real world because it is too difficult in comparison. So, as you can see the debate regarding social skills development and SMS is still highly fractured and remains to have a clear direction for either research or reality.

Like any other aspect of human functioning there are both positives…… [Read More]

Social Media Has Become a

M. The attempts to wake up the child by his mother the next morning were unsuccessful resulting in a visit by paramedics who brought the child to the hospital at 6:46 A.M. esuscitative efforts by the nurse at the hospital were terminated approximately 20 minutes later since the patient had died. It was later established that the patient died because of dehydration from vomiting and diarrhea from C. difficile.

Following this discovery, the child's parents filed a lawsuit against the hospital for breach of the U.S. Emergency Medical Treatment and Active Labor Act (EMTALA) in the Indiana District Court. Based on this legislation, one of the basic requirements for hospitals is a suitable medical screening examination for patients who need evaluation or treatment at the emergency department. While the legislation does not establish the details of a suitable medical screening evaluation, it focuses on the standardization of the way emergency…… [Read More]

Social Media -- Best Practices Elefant C

ocial Media -- Best Practices

Elefant, C. (2011). The "Power of ocial Media: Legal Issues & Best Practices for Utilities

Engaging in ocial Media. Energy Law Journal, 32(1), 1-20.

This peer-reviewed article in the Energy Law Journal points out that while utilities are beginning to use social media, there are several "daunting" concerns within the industry that should be heeded and understood (11). First of all management must be assured that workers are not abusing social media while on the job; secondly utilities must be certain that they do not "run afoul of affiliate codes of conduct, EC regulation," and other issues (Elefant, 2011). This is a very thorough and updated review of what utilities must understand about social media. On page 6 the author points out that for years critics of utilities (including customers) used social media to "vent frustration" over slow response time or other issues. But now,…… [Read More]

Social Media Debate

Social media definitely changes the way that we interact with each other. Much of our communication today is digital, rather than face-to-face. There are positives in that we are able to keep in touch with people all over the world, but there are negatives as well when people become withdrawn from society and focused on their digital devices. Marketers have studied this issue a lot, trying to understand whether social media ties are weaker or stronger than real world ones, for example (Gilbert & Karahalios, 2010).

One of the key sociocultural aspects is with respect to how social media changes our circles of friends. Jones (2013) notes that face-to-face communications may diminish, but total human interactions might not. Having added social interactions can ultimately be a positive impact of social media, despite the risk posed to face-to-face interactions, which may diminish.

There are two forms of evidence that can be…… [Read More]

Social Media Facebook Is Used by Over

Social Media

Facebook

Facebook is used by over a billion people, making it have the largest reach of any other social media network ("The Top 20 Valuable Facebook Statistics," 2014). User numbers increase rapidly, too. For individuals, this may not mean much but for companies, Facebook can offer unparalleled access to potential consumers. It is also easy to tailor ads to specific target demographics, and track user data including times of day users are more likely to be online ("The Top 20 Valuable Facebook Statistics," 2014). Because Facebook has a robust platform, marketers can also target ads to users based on their likes and interests, and their associations with related products or services. Gender, age, and other demographics are also easy to locate because most Facebook users connect with their friends and do not use pseudonyms or avatars. In other words, the people on Facebook tend to represent themselves accurately,…… [Read More]

Social Media Reforms the SMES Management in the GCC

Razak, (2012) point out that internet has assisted SMEs to integrate social media in SMEs marketing strategies globally. Typically, internet has become accessible to billion of people globally, and the phenomenon has revolutionized the use of social media for business advantages. Razak, (2012) point out that 75% of internet users use social media to carry out various activities such as linking to shopping site, and since 2007, social network has increased tremendously. Essentially, Facebook proves very useful in term of business communication and socialization created by Facebook continues to expand with over 800 million users subscribes to Facebook. The study reviews the literatures on the GCC states to enhance a greater understanding on the extent the GCC states have taken the advantages of the social media.

GCC ( Gulf Cooperation Council)

GCC (Gulf Cooperation Council) states comprise of United Arab Emirate, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman, In the…… [Read More]

Social Media Marketing

Social Media

Many startup companies today feel that having a strong social media presence is essential to their business success. They have a Facebook page, a Twitter account and probably more. They might integrate their social media in order to strengthen their reach to potential customers. The low cost and high visibility of social media makes it attractive to many small businesses, who can reach many more customers for very little money via social media than they could ever hope to using traditional media promotions. One industry in particular that has enjoyed success with social media is the food truck business. A hypothetical food truck might only employ social media as a means to reach customers. This paper will analyze a hypothetical Korean taco truck in order to illustrate how social media can be used to help small companies not only become established, but to grow as well.

Social Media…… [Read More]

Social Media and Business

Executive Summary
Social media remains an integral aspect of business in the constant busy world of the 21st century. It has expanded its use to suit the needs of businesses and allowed companies to increase their profits through effective marketing and use of social media influencers. As customers use social media to comment, view, and judge things, companies can tailor-make their brand image in a way that is attractive and appealing to their target market. This is why businesses have cultivated new strategies to allow for redirection and growth towards social media and social media influencers. This paper will discuss the benefits of social media in business, what used to be done with social media in the business world, and what are the latest techniques/findings regarding social media and business.
Introduction
Social media in the last ten years has exploded and expanded to include a host of websites and apps.…… [Read More]

Selling Products on Social Media

Marketing Theory
Business and industry have evolved and changed greatly over the course of their existence. Similarly, the way in which the goods and services they sell have been marketed has changed greatly as well. Perhaps one of the greatest shifts in marketing came with the emergence of the internet. Ads on the internet changed everything. More recently, social media and advertising on the same has changed things even more. This report shall cover several important topics. Whilst looking at the tactics and marketing of three different organizations, there will be an assessment of social media advertising strategy, how new products are handled on the same and so forth. There will also be a sample social media pitch with real-world history and tactics in mind. While social media has its limitations, it has generally been a boon to advertisers and marketers.
Analysis
The focal point of this report will be…… [Read More]

Analysing Social Without Media

We aim to make every individual aware of the time spent on their device. This is not just a problem with children but it is with the entire generation and generations to come. Nowadays we are addicted. We are addicted to eating up time, simply by scrolling through endless apps and social media pages on our phone. We are so fortunate to have all of these innovations in our new generations. We need to appreciate life and manage our lives better. We want to promote a playful approach to our use of media through this campaign.
Key words:
· Branding
· Design
· Social Media
· Campaign
· Market Engagement
· Media
· Social Impact
Project:
Be Social Without Media is a campaign we created to challenge a completely new spectrum of the limitation of phone usage. We must not forget that these devices did not exist before and that…… [Read More]

Politics on Facebook and Twitter

Social Media & Politics
Social media has not been around a terribly long time in terms of years and time spent. However, the days of when MySpace fully came onto the scene was not that long ago. Since then, Facebook has asserted a massive presence. That presence has been used by Facebook itself and others to change the face of different realms of society. Just one of those realms would happen to be the political scene. However, there are plenty of people that disagree about how much impact social medic could or should have when it comes to politics. While Malcolm Gladwell is quick to point out that social media has ignited social activities and levels of political activity not seen before, he insists that social media cannot replace the real depth, breadth and substance of what makes politics work.
Analysis
The interesting way in which Gladwell is wont to…… [Read More]

Social Media Advertising Advantages of

Keeping a diverse yet well-focused identity across social media platforms yet tactically choosing those platforms that are of true resource advantage to enterprises is again a complex and continuous process, but one that is vital to modern businesses.

espite the recognized importance of social media marketing and the known difficulties of establishing how to effectively engage in these efforts, many businesses do not even attempt to gauge the effects of their social media marketing efforts (Michaelidou et al., 2011). According to Michaelidou et al. (2011), most SMEs utilizing social media marketing techniques are hoping to increase their numbers of new customers, which is a concrete goal that can be more accurately assessed and even individually tracked (individually both by instance of marketing and by individual consumers) via much social media and can therefore be more accurately measured and assessed than many other social media marketing efforts and goals (Michaelidou et…… [Read More]

Social Media in the Business Environment in

Social Media in the Business Environment

In the past few years, there has been a tremendous and dramatic increase in the use of social networking sites and social media such as Facebook and Twitter. This is particularly because of the low-cost, user-oriented, and highly collaborative means of communication that continues to evolve through its own impetus. Consequently, social networking sites or social media are based on certain principles that the corporate or business environment can learn from. There is an assumption that the widespread adoption of social media in people's personal lives can be moved to the professional environment where they can be used to develop unprecedented knowledge bases in which people, industries, and the society can be empowered. However, many businesses still consider social media and social networking sites tools as frivolous to an extent that they have prohibited their use in the working environment. Actually, these companies still…… [Read More]

Social Media in the Contemporary

WikiNerdia allows the users to ask questions and all the nerd community members answer the questions. People normally trust the reviews and answers of the customers more than the brand. Giantnerd gets the benefit of their fan engagement and ultimately the brand trust increases. Customers can be your sale force and work for any company if the company can get the benefit by engaging the audience. A brand must think of multiple opportunities for the customers so that they can spread the word about the company. eal-time engagement opportunities and exclusive social communities are the tools which can turn existing customers to word-of-mouth advocates (Goldman, 2013).

Social Media will have a huge impact on business over the next decade, especially on the recruiting matters. Social media technology presents exciting opportunities for the recruitment industry. A research has highlighted that Twitter, LinkedIn and Facebook are the most used social media websites…… [Read More]

Social Media Facebook Facebook A Vehicle

As recent events in the Middle East have clearly demonstrated, Facebook is more on the side of the politically disadvantaged and the poor as they have increasingly embraced Facebook and other social media while the governments in the region tried to ban them. Many governments such as that of China do not allow Facebook primarily because they want to avert scenarios they have seen in the Middle East.

Facebook revolutions

It was in the wake of 2008 when Oscar Morales, a young man in Columbia, decided that he had had enough of FARC (Revolutionary Armed Forces of Colombia), a Marxist group which routinely kidnaps people, keeping them as hostages for months or years, while many of the hostages die in captivity. Angry and depressed by the actions of FARC, one night he turned to Facebook which he had been using to connect with his friends and high school classmates. He…… [Read More]

Social Media and Suicide Social Media Internet

Social Media and Suicide

Social Media

Internet has become a gadget of everyday use for people of 21st century. As it is offering many benefits to the users in terms of information communcaition, interaction, entertainment, socialization and earning livelihhod, there are certain dark factors related to it. The dark factors are as severe as forcing people to commit suicide. It is no exaggeration to mention that Intenet is used as a medium to harass people and get undue benefits from them.

Social media today is playing major role in enabling people and organizations to communicate and share ideas, views and knowledge with other people. The traditional methods of communication have been modified through social media platforms like chat rooms, social networking sites (Facebook, My-Space, Twitter, Google+ etc.), video sites (YouTube), discussion forums, video chat, text messages, blogs etc. (Lexton et al., 2012). The most well-known social networking website Facebook had…… [Read More]

Social Media and Barthes Cultural Myths Social

Social Media and Barthes Cultural Myths

Social Media and Barthes' Cultural Myths

hile social media services undeniably bring individuals together, they also have created a new type of cultural understanding of words. They have created a subset of individuals, who, as users of social media, conceptualize words themselves differently than individuals who are not social media users. Using Barthes' definition, social media itself can be seen as the setting of a cultural myth. It is a vast network wherein signifiers, which outside the myth are associated with their own rich set of signifieds, are given new interpretations (Barthes 1957/1972). That is, these concepts, which outside the myth are imbued with connotative meanings, within the myth are set at a distance from those meanings and given a related, though slightly different, set of signified concepts. In particular, the concept of "friend" within the social media myth gains its own, new, mythic…… [Read More]

Social Media Is an Entirely

Results for data analysis should be presented in a way that they can be easily readable and will make sense and also be attractive. Charts and tables present a visual way of looking at the data for ease of interpretations. It is also the best way of presenting the data to others as people do not like reading lots of numbers or they may not remember the figures as easily as they would for the graphs or tables.

Once the data has been analyzed and presented using charts or tables it will be distributed to the relevant people. The internet is the best tool for disseminating the data this is due to its prevalence ad ease of accessibility from many kinds of devices and snot just computers. With the use of social media it will be much easier to disseminate the information to more people than possible if one was…… [Read More]

Social Media and the Red Shirt Revolution

Social Media and the ed Shirt evolution

Most scholars are in conflict with regard to the subject of revolution in the age of social media. Until now, revolution has been considered a top-down process. In Thai situation, things might have been different. The ed Shirt evolution in Thailand was one of the first of the "Twitter" revolutions, that is one that was fueled by social media and Web 2.0 technology. Since then, other revolutions have come as well. The lone citizen is now no longer on their own. The dissident in Chiang Mai now can commiserate with their brother or sister in Tahrir Square and plan revolution on a country to country or even on a global basis. Even as this writer types up a dissertation proposal, demonstrators coordinate strategy on a global basis to protest corporate greed. It is with this in mind that this study looks back at…… [Read More]

Social Media Marketing From the

First blogs were the dominant channel for consumers to share their product and service experiences with companies and as Facebook and Twitter have become more dominant, the speed, velocity and volume of feedback has escalated nearly exponentially. All of this now puts consumers in a highly influential position relative to brands (Bernoff, Li, 2008) and the rapid assessment of their social media marketing strategies as well (Hennig-Thurau, Gwinner, Walsh, Gremler, 2004). As a result of Web 2.0 technologies today pervading the development of social networking applications and platforms the customer has a strong voice and electronic word-of-mouth has never been more relevant than it is today (Zhang, Daugherty, 2009). onsumers then can actively participate even in the execution of the social media marketing strategies as well. This is unparallel power for consumers especially the opportunity to call out strategies that deliver exceptional value or attempt to mislead consumers as well.…… [Read More]

Social Media and Reputation Risk

Social Media

What is social media

Why is it important to business

Why is it associated with reputational risk

The immediacy of social media can be effective in handling reputation risk, when a company gets in front of an issue, but to do this effectively requires understanding the nature of social media communication

Critical Background

Define social media

Discuss its role in business

Outline the defining characteristics of social media

How do these characteristics contribute to reputational risk

Business executives fear reputational risk

Negative feedback on social media

Pace at which social media issues unfold

It is recommended to deal with reputational issues proactively

Public relations

How P departments dealt with crises in the past

Differences between social media and traditional media

The company cannot respond with old school P techniques

Social media requires new techniques

A new approach is required

How to use social media to manage reputation risk…… [Read More]

Social Media and Employment Process

The major reason why social media plays a vital role in the recruitment process is because of the fact that applicants reveal more information about themselves via social media than during the normal hiring process.

However, while it continues to exist in the public domain, many applicants oppose the use of their social media profiles as part of the recruiting process ("Social Media's Place," n.d.). This opposition raises public debate about public vs. private life and the right to an individual's privacy. Majority of job applicants argue that social media profiles shouldn't be part of an employer's decision making process since personal life should be regarded as private life. Actually most of them consider reviewing their social media profile as a practice that is equivalent to conducting a security check. On the contrary, employers use social media to vet a candidate when they feel that this person does not portray…… [Read More]

Social Media Marketing for Insurance Services

Social Media Marketing for Insurance Services

Marketing is one of the functions where social media can be of great value to insurance companies. Social media can be used to reach out to new customers, engage consumers on a more individual level, promote insurance products, and reinforce brand messages. Thus, deployment of social can be a useful tool to generate positive outcomes such as greater brand awareness, increased customer base, improved customer satisfaction, and revenue growth.

An important objective for any organization from a marketing perspective is to increase awareness of its new and existing offerings. For insurance companies, social media can be a useful tool in this regard. Twitter, Facebook, Youtube, Linkedin, and other popular social networks can be used to educate or familiarize consumers with the various types of insurance covers and their benefits, discount plans, promotions, as well as newly introduced covers and benefits. Such awareness can influence…… [Read More]

Social Media in Healthcare

Social media/technology in healthcare within the forum/blog online setting is the next step in online communication. Although many have had problems identifying social media as the new platform for communication, it has grown on its own into one of the main methods of communication, advertising, and discussion for consumers and businesses. Friends discuss things over Facebook and share their lives on Instagram and snapchat. Translating that into the healthcare setting can invite people working in healthcare to expand their networks and promote research and new treatment methods they believe will change the face of healthcare. "Many social media tools are available for health care professionals (HCPs), including social networking platforms, blogs, microblogs, wikis, media-sharing sites, and virtual reality and gaming environments" (Ventola, 2014, p. 491).

The HON Code of Conduct for medical and health Web sites has several principles that may muddy the waters when it comes to introducing social…… [Read More]

Social Media Survey Breakdown Social

This is thus a correlational research measure, which aims to show a correlation between increases in marketing potential with increased use of social networking platforms for SMEs of various industries. The research will use the coding methods of grounded theory in order to extrapolate meaning from open ended survey responses. External validity will be assured through the number of SMEs included in the survey to ensure that results represent a shared consensus.

The type of research you are doing (casual or correlational) -- address measures about external validity

Social networking has such potential for SME business strategies. With this in mind, it is the general hypothesis of the research that social networking would prove to benefit SME marketing strategies enormously. This cost effective measure will allow SMEs to strengthen their marketing techniques to such an extent that they will be able to compete with larger enterprise businesses.

There are a…… [Read More]

Social Media in Healthcare Organizations Social Media

Social Media in Healthcare Organizations

Social Media Social media increasingly integral part healthcare organization's website online strategy. Write a -- page (excluding title reference pages)

Using social media in healthcare organizations

Social media are a new way of co-creating and collaboration on content with others. It provides practical resources for healthcare organizations, in raising awareness of health related issues to the public, and facilitating change in behavior which will help people to live safer and healthier lives Sae Won & Choi, 2007.

With social media, they can disseminate information in real-time and link groups of people around common issues. Any website or platform that allows users to publish and share information with each other is referred to as social media. The information shared can be videos, photos, or messages. Technologies for social media are in different forms namely wikis, internet forums, social blogs, podcasts, magazines, weblogs, social bookmarking, videos, and…… [Read More]

Social Media Shaped Society

Social Media Has Had on Society

Social Media has had a particularly influential power over society during recent years as more and more individuals start to guide themselves in accordance with principles put across by such devices. However, it is difficult to determine whether social media has had a positive influence or a negative influence on the social order, taking into account that many are unable to filter information they are bombarded with and end up having a distorted understanding of the world as a whole.

Internet has revolutionized the way information is being sent across the world and this means that it would be impossible for particular events happening in the past to happen in the contemporary society. By simply looking at how the radio and the television have brought significant change to particular environments, one is more likely to understand the degree to which internet can bring change…… [Read More]

Social Media Has Changed the

More and more business and personal interaction is going to be taking place online. Because of that, it is not possible to dismiss social media. It is here to stay, and it does have value. However, how best to use it, how much value it really offers, and where it is going in the future are all issues to address. The media tools are taking the world somewhere exciting, and as boundaries fade and change the social rules that have been in place for so long are requiring a complete rewrite. Where will social media take society in the future? That remains to be seen. Most likely, social media will continue to grow and expand. That will allow it to change just as society changes, and that can help people who were previously focused on face-to-face interaction make the move to social media. Despite the value of interacting online, though,…… [Read More]

Social Media by Business Using the Best

social media by business, using the Best Buy case as an example. The benefits of social media in the business context are explained, as are the downsides. There are also recommendations with respect to the use of social media by a law firm, and in this case it is recommended that the law firm should not engage in social media. Compared with a retailer -- especially one with a connection to technology -- there is less upside for a law firm and more downside risk. Understanding the benefits of social media as well as the business context is essential to developing an effective social media plan.

Best Buy has successfully embraced social media, something that fits with its brand image, but also something that has helped to enhance its business. This report will outline the principles of successful social media usage, the value that social media has to business, and…… [Read More]

Social Media and How it Goes on

Social Media and how it goes on to affects people. The advantages and the risks of social media are discussed. Furthermore, it goes on to talk about appropriate and inappropriate content. Use of social media in the professional world is also discussed.

Social Media is basically the modes of interaction among persons in which they produce, exchange, and share information in varied virtual communities and network. (Ahlqvist et al., 2008) This information can include written information, pictures, videos and audio notes as well. Kaplan and Haenlein (2010) describe this form of technology as varies internet origin applications that were created on technological and ideological foundations that merely allow the exchange of content that the user himself created. Initially, social media was only prevalent on laptops or pcs but now this technology has move on to mobile phones. This therefore enables users to upload and share information instantaneously. The advent of…… [Read More]

Social Media Plan a Company Organization There

social media plan a company organization. There restrictions company choose. The organization a small company (a local company a modest web presence ) a larger company, plan replicate company, choose a company room improving social media strategy.

Social media plan for Home Depot

Home Depot is one of the favorite stores of the American population, having established a powerful name within the communities. The company also operates outside the United States, through stores located in Mexico, Canada and China. The format of Home Depot is that of large size stores, where customers can buy virtually any home related products, including gardening tools, furniture or remodeling materials.

The success of the organization is due to a multitude of elements, such as the positive relationship established with the customer, the strong financial results obtained by the firm, the powerful managerial model, the strength of the brand or a powerful internal culture (Davila,…… [Read More]

Social Media on the Advertising

, et al., 2011). Individuals most often use social media to create and strengthen relationships and increase communication within those relationships, rather than explicitly wanting to shop for products. Those individuals are using social media sites to: a) "construct a profile within a bounded system"; b) maintain "lists of other users with whom they share connections"; and c) view and "browse" those lists of connections with others they have interacted with online (Taylor et al., et al., 2011, 259). Many users of social media do not intend to use viral platforms to think about buying products, but end up doing so subliminally. ather, most are using such platforms to create and maintain relationships; "typical social networking sites allow a user to build and maintain a network of friends for social or professional interaction" (Marks 2009 p 5). Jim Tobin's concept of "Cocktail Party" is the analogy for social media that…… [Read More]

Social Media Is a Hype These Days

social media is a hype these days which has enabled businesses to actually change the way they operate. Social media networks especially Facebook, Linked in, Twitter and now Google Plus have enabled businesses to reach out to those people with whom they want to build long-term customer relationships. A lot of research has been carried out to devise the impact that social media has on businesses. This has enabled business schools to develop a new form of customer oriented relationship building, a further addition to the B2P (Business to Person) communications.

In this regard, traditional business environment has changed drastically with the impact of social media. A newer economic and business environment now exists over the business world and has deeply affected traditional marketing tactics, public relation, selling and communication activities. This has not only lead to companies having lesser control over their reputation but has also given the dictation…… [Read More]

Social Media and Healthcare

Legal Ethics of E-Mail and Social Media and Its Applicability to the Healthcare Industry

Consequences of Social Media

p.3

Perils of Building an Online Network

p.6

Caution with Employee Email Accounts

p.8

Issues when Endorsing other Companies

p.10

Benefits of Social Media

p.13

p.15

Legal Ethics of E-mail and Social Media and its Applicability to the Healthcare Industry

Social media has without a doubt changed the way we live, the way we view the world and the way we interact with one another. This paper acknowledges the undeniable good that social media has given us, while identifying the many ways that it has created issues and intricacies for the healthcare industry at large. This paper discusses the benefits of social media for healthcare professionals, while identifying some of the dire consequences, the perils of an online network, the issues connected to an employee email account and the caution one must…… [Read More]

Social Media and the Peril of Looking

Social Media and the Peril of Looking for Likes

Douglas Rushkoff's article, titled "Social Media and the Perils of Looking for Likes," poignantly depicts the dangerous extent to which teens and young adults would go to win their friends' or peers' approval through "likes" and "favorites" on social media, with total disregard to the moral and ethical norms expected of them by society. Further, the writer depicts how multi-dollar companies have made this "like" and "favorite" business a money-making spot, and how they would do anything to reap financial gain, even if it means blatantly taking advantage of unsuspecting kids who are perhaps so eager for sponsorships, and also too young to understand exactly what this kind of exchange entails. The writer employs ethos (expert testimony) and pathos (guilt and worry), which he uses to create sensationalism and engage the audience in a bid to manipulate their emotion (right). Through…… [Read More]

Social Media Can Be Used to Support

Social Media Can be Used to Support Ecommerce

In basic terms, ecommerce has largely got to do with the utilization of the internet in the buying and selling of goods and services. It is important to note from the onset that recent advances in online payment mechanisms have made it easier for people to shop and conduct business online. Today businesses are continuously exploring how various online communication platforms including but not limited to Twitter and Facebook could be used to support ecommerce.

To begin with, business entities can make use of social media to further enhance their customer base. For instance, by setting up or creating an online presence, a business effectively exposes itself to the global audience it could not have ordinarily had access to via traditional advertising (Wollan, Smith, and Zhou, 2010). Such a move could impact positively on the bottom-line of a business entity.

Next, it…… [Read More]

Social Media in Modern Business

That is primarily because "tweets" may be answered immediately upon receipt or not, depending on the circumstances of the message recipient. Needless to say, there are countless imaginable situations where phone calls between individuals and (especially) among larger groups such as classes would be impractical for which "tweets" fill the role perfectly (Welch & Welch).

The range of possible administrative and educational applications in the university setting is very broad; it includes many of the informational functions of the Internet without the same investment of attention as traditional Internet communications. Facebook and is also potentially extremely useful in many of the same ways and provides a trade-off of greatly increased full-function Internet capabilities at the expense of the immobility of desktop computers, the inconvenience of relying on a laptop being perpetually available, or the difficulties (and expense) of prolonged Internet use of cell phone devices for those applications.

Aside from…… [Read More]

Social Media on the Advertising

The objective of course in transferability is not to generalize, but to determine if indeed, the same results will hold true for other groups that share the same characteristics from which the results of the study came from (e.g., cultural sub-groups within the American Indian culture) (Babbie, 2003:211). Lastly, Trustworthiness is the establishment of the researcher's credibility and trust between him/her and the study's informants / interviewees / discussants. Trust leads to rapport, which will make the informant at ease, disclose more, and impart useful insights about the topic/phenomenon under study.

Thus, when applied to the issue of utilizing social media to increase the competitiveness of small businesses, these concepts are especially valuable. Trust and integrity are important for small businesses because they rely on their small group of loyal and satisfied clients/customers to spread the "good word" about their products and services. Especially in using the social media as…… [Read More]

Social Media on the Advertising

Safeguarding the privacy of the respondents is vital. Setting a certain criteria to guarantee the security and privacy of the respondents will be useful like informing the respondents that their names will be kept confidential, their location and company will be mentioned only if they give their consent, participation is completely voluntary, and it cannot be imposed. In any way, no such information will be publicized that can help to identify or recognize the respondent unless the respondent himself ask for publicizing his personal info.

Interview Questions

1. How would you describe the current balance of social media vs. traditional advertising and marketing?

2. Are the types of consumers targeted with online vs. traditional advertising different and if so in what way?

3. Have you considered using social media for advertised your business and if so what do you see as some of the benefits?

4. Do you think social…… [Read More]

Social Media Travel and Tourism

This focus on the positive benefits of consumer word of mouth behaviour is a natural tendency. I certainly like to think that positive comments have a greater impact on my decisions than negative comments. In fact, the respondents to the survey reported that the two factors that had the biggest impact on their airline choices were comparison-shopping on the Internet (38%) and personal recommendations from an acquaintance on Facebook or Twitter (42%). but, although personal recommendations have a clear impact on choices, the question is whether positive comments have a greater impact than negative comments. This distinction has not yet been made with regard to word of mouth marketing effects. The U.S. national election in 2004 was viewed by many as the most negative in recent memory (Johnson, 2011). Why would hard-nosed politicians with limited budgets invest so much in negative advertising if positive comments had greater impact on behaviour?…… [Read More]

Social Media Engagement

super bowl commercials that came out this year and how they targeted different genders. It discusses the role of social media like twitter and websites in speaking out against these ads and criticizing them. The paper lays emphasis on how many companies target certain genders or stereotypes and eventually go on to incur a lot of damage due to the inappropriate advertisements.

The Go daddy commercial was yet another sexist addition to the super bowl line of commercials. Even though the add did manage to get the domain name a lot of business the next day, over all the company incurred a loss of more than seven million dollars for making the commercial (Grinberg, 2013) Surely enough, everyone is used to seeing the sexist commercials every now and then. Sexism and objectifying women has long been used as a media tactic. Apart from objectifying women, gender stereotyping and allotting certain…… [Read More]

Social Media on Traditional Media

Actually Survey Monkey does all of that for me also handing me the graphs and other calculations involved in results.

A survey has many details going into it to ensure its reliability and validity. Part of my reason for using Survey Monkey is that it guarantees its conducting survey according to outmost scientific credibility.

Data analysis

A regression analysis using SPSSS will be conducted in order to see whether there is any pattern of correlation between growth of social media and declension of popularity of traditional media and whether this pattern of correlation / association can be predicted to continue. Even if results of study point to declension of popularity of traditional media, the best that this study can show is that there is an apparent association between interest in social media and reduction of readers' interest in traditional media but this, by no way, indicates a cause-and-effect situation. Results…… [Read More]

Social Media Vis-A-Vis Advertising and

Also, it is relevant to survey other agencies and brands that market on the specific site that is being targeted by the agency that is being surveyed).

Recruitment: How do you plan to recruit participants? Will all recruited firms be listed? (Answer: A verifiable list of agencies -- ad and marketing firms, plus in-house agencies for corporations, radio and television and newspaper companies -- needs to be compiled, with correct names of appropriate contact people, addresses, phone numbers for follow-up. Then a concentrated recruitment effort needs to be launched with an attractive, compelling, interesting and professionally-done solicitation needs to be mailed snail-mail and through the Internet. Those participants that follow the instructions and compete the survey will be included in the final study results.

Location: (Answer: The data will be collected digitally in the database established for this project; when hard copies are completed, they will filed carefully and dated.…… [Read More]