Social Media Essays (Examples)

Social Media and Emergency Communications

Social Media Emergency Communications Social media popular crucial crisis emergency communications. esponders communicating public social media outlets, public communicating, responders. Individuals provide important information disaster

The pros and cons

Social media has allowed people to communicate with a large group of people in real time. The integration of social media in mobile devices has also spread its reach, which has allowed for ease of communication between individuals. In an emergency situation, people will use social media to share information with others and relevant authorities. This would allow emergency worker to better understand the emergency situation, which would allow them to make the necessary preparations White, 2011.

People are finding it easier to report emergencies using social media. Government agencies have discovered that people will first share any emergency situation on social media, and they are monitoring social sites in order to respond promptly to any…

References

Baule, S.M., & Lewis, J.E. (2012). Social Networking for Schools. Santa Barbara, CA: ABC-CLIO.

Crowe, A. (2012). Disasters 2. 0: The Application of Social Media Systems for Modern Emergency Management. Abingdon, Oxon OX14 4SB: Taylor & Francis Group.

White, C. (2011). Social Media, Crisis Communication and Emergency Management: Leveraging Web 2.0 Technologies. Danvers, MA: CRC PressINC.

Social Media's Massive Influence On Society

Does Media-ased Relationship and Communities Have a Damaging Effect on Society

Social Media's Massive Influence on Society

Current mass media enduringly influence people. People undergo exposure to this impact, which they are unable to shun since mass and social media exists in all dispensations. Modern media are a crucial element of the contemporary culture, and they fashion cultural characteristics and viewpoints of people. In this situation and context, the mass media may elicit a negative implication on the community because of the extreme violence, which comes through in movies, news matters and other shows and social media, inclusive of not only graphic but also in print media and radio programs (Conrad, 2002, p. 4). The negative implication of hostility in media augmented considerably in the effect of the immense spread and long-term implication of social media on individuals. It confirms beyond uncertainty that violence…

Bibliography

Biagi, S. 2011. Media Impact: An Introduction to Mass Media: An Introduction to Mass Media, Toebben: Cengage Learning.

Conrad, R. 2002. How, if at all, have the mass media reinforced social inequalities? Munich: GRIN Verlag.

Dill, K. 2009. How Fantasy Becomes Reality: Seeing Through Media Influence, New York: Oxford University Press.

Mutz, D 2001. Impersonal Influence: How Perceptions of Mass Collectives Affect Political Attitudes, Cambridge: Cambridge University Press.

Social Media - a New Kind of Security Problem in Business

The Newest Threat to any Business: Social Media

Social media is one of the most significant changes that has come about in communication today. However, it can also have serious implications for business and for the privacy and protection of businesses and employees. Overall, social media is not something that can be ignored by businesses today, because it can offer worries and issues that were not thought of before it became so popular. Addressed here is the overall idea of social media, how it is used (and misused) by businesses, and what kinds of problems are appearing now that social media has become much more common for employees. Many of them use social media during their working hours, whether they are supposed to or they have just chosen to in order to pass the time. The conclusions drawn here…

References

Benkler, Y. (2006). The wealth of networks. New Haven: Yale University Press.

Gentle, A. (2009). Conversation and community: The social web for documentation. Fort Collins, CO: XML Press.

Golder, S. & Huberman, B.A. (2006). Usage patterns of collaborative tagging systems. Journal of Information Science, 32(2): 198 -- 208.

Johnson, S.B. (2005). Everything bad is good for you. New York: Riverhead Books.

Social Media

The "United Breaks Guitars" phenomenon spawned a new era in consumer empowerment. As Kaufman (2012) states, "until very recently, there seemed to be fewer and fewer ways for ordinary people to fight back against powerful corporations." Now, consumers have a range of possible ways to get other consumers to change their purchasing behaviors -- hitting companies where it hurts the most. A friend recently posted on Facebook about a bad experience he had flying with Delta. Never mind the fact that his initial post led to half a dozen other responses relaying their bad experiences with Delta; within two hours, an acquaintance in his friend who happened to work for Delta list emailed him a $50 voucher for his next flight.

The use of social media as a tool for consumer empowerment is actually taken for granted in 2012. Consumers already know that complaining about something on Facebook,…

References

Carroll, D. (2009). "United Breaks Guitars." [music video]. Retrieved online:  http://www.youtube.com/watch?v=5YGc4zOqozo&feature=channel 

Carroll, D. (2012). United Breaks Guitars. Hay House.

Hanna, J. (2010). United Breaks Guitars. Harvard Business School. Retrieved online:  http://hbswk.hbs.edu/item/6492.html?wknews=112910 

Kaufman, T. (2012). Consumers empowered by social media. Huffington Post. Retrieved online:  http://www.huffingtonpost.com/sen-ted-kaufman/consumers-empowered-by-so_b_1194980.html

Social Media Marketing

isk in Social Media Marketing

ole of Federal Government in Managing Cross Country Transactions

egulation of Customer Transactions through Government Branches

Agency elationship in Social Media Sites

Social Media marketing is increasing at fast pace and giving business organizations an opportunity to offer their products to diverse market located all over the world. Likewise, customers are getting unlimited product varieties to choose from according to their need and preference. There are certain risks associated with this business model and authorities should pay serious attention to address them.

Social Media Marketing

The dawn of 21st century has introduced many inventions in business organizations. These inventions have considerably changed the methods of conducting business activities and means of communicating with customers. As globalization is removing barriers and giant business organizations are emerging at regional levels, consumers are showing interest in the products offered by multinational and international organizations. How…

References

Goodman, J. (2009). Strategic Customer Service. USA: AMACOM.

Kerley, P. et al. (2011). Civil Litigation. USA: Cengage Learning

Qin, Z. (2009). Introduction to E-Commerce. USA: Springer

Social media-Facebook

Media is an important tool of communication or instrument of passing round significant information. Some examples of media that comes to mind anytime one mentions the word are radio and newspaper, however there are other mediums of communication that pass for media such as the magazines, supplementary, guides, flyers, banners and catalogues among others. Of late there has emerged a rampant use of social media as a tool of communication.

Social media can be viewed as a social or shared instrument which enables communication from one person to another, exchange between individuals or groups and most significantly interactivity between/among the concerned groups or persons (about.com, 2011). Today, we have a good number of people running into millions of them who are registered as members of several social media communities and they rely on them heavily for communication since they have e very well established online social network with…

References

About.com, (2011). What is Social Media. Retrieved April 7, 2012 from  http://webtrends.about.com/od/web20/a/social-media.htm 

Helium, (2011). Managerial challenges in change management. Retrieved April 7, 2012 from  http://www.helium.com/items/1592913-change-management 

Kate Hornsby, (2012). Why Do People Join Facebook? Retrieved April 7, 2012 from  http://smallbusiness.chron.com/people-join-facebook-26657.html 

McDonald's Singapore, (2008). Profile: Philosophy. Retrieved April 7, 2012 from http://www.mcdonalds.com.sg/companyinfo_profile.html

Social Media

The objective of this study is to identify one of the major social media outlets and discuss the four components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. This work in writing will additionally list and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. This study will additionally make a determination of how the federal government can best control these transactions since consumer transactions on social media can occur across state lines. This work will go on to examine the three branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets.…

References

Bagley, CE (2008) Winning Legally: The Value of Legal Astuteness. Academy of Management Review. 2008. Vo. 33, No. 3. Retrieved from:  http://cbagleyhbs.edu.tripod.com/cases/winninglegallyamr.pdf 

Ethical Use of Social Media in Alternative Dispute Resolution (nd) The American Bar Association. Retrieved from:  http://www.americanbar.org/content/dam/aba/events/labor_law/2013/02/adr_in_labor_employmentlawcommitteemidwintermeeting/g.authcheckdam.pdf 

Navetta, D. (2011) The Legal Implications of Social Networking: The Basics. 11 Jun 2011. Retrieved from: http://www.infolawgroup.com/2011/06/articles/social-networking/the-legal-implications-of-social-networking-the-basics-part-one/

Read the Framework (nd) The White House. Retrieved from: http://clinton4.nara.gov/WH/New/Commerce/read.html

Social Media

Recently, the National Labor Relations Board (NLRB) made its first social media-related ruling. The board adjudicated a case against Costco, and in this case the NLRB struck down Costco's social media policy as standing in violation of the workers' right to free speech (Little, 2012). The Board found that Costco's policy on social media usage was overly broad. The policy held that employees were prohibited from posting statements that "damage" the company and the policy was incorporated into the Costco Employment Agreement. The NLRB held that this policy was too broad. Specifically, some forms of speech by workers are considered to be protected speech. Protected speech includes work-related complaints, which are given this protection so that they can communicate their grievances both to other employees and to the company. This protection is related to the workers' legal right to organize.

The NLRB applies the same standards to protected…

Works Cited:

Little, L. (2012). Fired for FB, tweets? NLRB ruling draws lines. ABC News. Retrieved November 11, 2012 from  http://abcnews.go.com/blogs/business/2012/10/fired-for-fb-tweets-nlrb-rulings-draw-lines/ 

Godard, L. (2012). Does your social media policy pass muster with the NLRB? Social Media Today. Retrieved November 11, 2012 from  http://socialmediatoday.com/lggodard/866571/does-your-social-media-policy-pass-muster-nlrb-take-test

Social media is an extremely hot buzzword in the business world today. However, it is not just a buzzword. According to Andreas Kaplan and Michael Haenlein, social media is "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." (Kaplan, 2010, p. 53) As this paper will demonstrate, social media has had a tremendous impact on the business world particularly in the areas of marketing and public relations.

Marketing

Social media is revolutionary is that it relies on consumer-to-consumer communications, whereas most marketing operations rely on business-to-consumer communications. (Mangold, 2009, p. 358) Consumer-to-consumer communications are much more natural and comfortable for the average person than listening to a sales pitch or an infomercial. With social media, consumers can learn about a company's product in an informal, interactive, and pressure-free environment.

Another key element that…

Bibliography

Andreas M. Kaplan, Michael Haenlein (2010) Business Horizons, Volume 53, Issue 1, January-February 2010, Pages 59-68

Deb Ward (2010) Social Media Marketing An Introduction, IMEDIABUZZ Presentation

Erik Qualman, 2010 Socialnomics: How Social Media Transforms the Way We Live and Do Business

W. Glynn Mangold, David J. Faulds Business Horizons, Volume 52, Issue 4, July-August 2009, Pages 357-365 Social media: The new hybrid element of the promotion mix

This is not to imply that social media is responsible for our current issues. However it does not take a great leap of the imagination to see that society is becoming reconnected in a different, electronic way, and personal connections and interactions are suffering. Fr. Nicolas asserts that because of a lack of imagination empathy is lost. One can also see this as a manifestation of greed and situational ethics as in the Bart Simpson school of morality, "I didn't do it; you didn't see me; you can't prove it anyway!" Or in the philosophy "It's not cheating if you don't get caught" which evolves into "If you're not cheating you're not really trying."

Unfortunately, these attitudes are becoming more prevalent in our world. The irony of social media is that it fosters less sociability. We become technologically insulated from each other. As Fr. Nicolas pointed out, "When one can…

References

Domhoff, G.W. (2012, October). Wealth, income, and power. Who Rules America? University of Santa Cruz. Retrieved January 8, 2013, from  http://www2.ucsc.edu/whorulesamerica/power/wealth.html 

Nicolas, N. (2010, April 23). Depth, universality, and learned ministry: Challenges to Jesuit higher education today. From "Networking Jesuit Higher Education: Shaping the Future for a Humane Just, Sustainable Globe." Retrieved January 8, 2013, from  http://www.sjweb.info/documents/ansj/100423_Mexico%20City_Higher%20Education%20Today_ENG.pdf 

Rawls, J. (1971). An egalitarian theory of justice. A Theory of Justice. Cambridge MA: Harvard University Press.

Social Networking Does Not Require Social Media However Social Networking Is Increasingly Utilizing Social Media

The objective of this study is to examine social networking and how it does not require social media however, social networking is increasingly utilizing social media. This work will discuss how one's social networks in real life may or may not connect with their social networks online.

Defining Social Networking and Social Media

The work of Matt Goddard entitled "Social Networking Vs. Social Media" states that social networking and social media "both have the word 'social' in them, but they should not be confused as the same thing." (nd, p.1) Social networking is stated by Goddard to be "the what" and social media is stated to be "the how." (nd, p.1) Social networks are comprised by peers "seeking and giving advice to make better decisions. Advanced social networking science can even tell us which people…

Bibliography

Gal, S. (2002). A semiotics of the public/private distinction. Differences: A Journal of Feminist Cultural Studies, 13(1), 77 -- 95.

Lange, PG (2007) Publicly Private and Privately Public: Social Networking on YouTube. Journal of Computer-Mediated Communication. Retrieved from: http://people.wku.edu/steve.groce/SocialNetworkingonYouTube.pdf

Park, N; Kee, KF; and Valenzuela, S (2009) Being Immersed in Social Networking Environment: Facebook Groups, Uses and Grati-cations, and Social Outcomes. Cyberpsychology & Behavior. Vol. 12 No. 6, 2009. Retrieved from:  https://www1.chapman.edu/~kee/PDF/P04.pdf 

Pempek, TA; Yevdokiya, A.; Yermolayeva, and Calvert (2009) College students' social networking experiences on Facebook Journal of Applied Developmental Psychology. 30 (2009) 227 -- 238. Retrieved from: http://elkhealth.pbworks.com/f/College+Students'+Social+Networking+on+Facebook.pdf

Social Media your purchase.

With the advent of social media websites, many business administrators struggle to implement a workable and feasible approach of implementing social networking sites into their business models. Managers and consultants must work collaboratively to identify sound means of incorporating computerized technologies that support and foster profitable utilization of social networking sites such as Facebook, Twitter, and YouTube. Yet, despite the widespread and pervasive consumption of social media, many business owners simply fail to understand what social media involves, and, more importantly, how to successfully involve social media resources into their businesses.

This paper will first define and describe social media, explain how social media differs from similar concepts, such as User Generated Content and Web 2.0, explain the importance of social media inclusion in today's business models, and provide a viable approach to implementing the requisite and necessary tools to maximize customer satisfaction with social media…

References:

Barnes, S.B. (2003). Computer-mediated communication: Human-to-human communication across the Internet. Boston: Pearson Education.

Facebook Press Release. Retrieved Nov 21, 2010 from:  

Social Media & Networking Technologies

The importance of online identities among young university students can hardly be ignored. Part of an essential component of how young adults identify is through their online persona and presence. Since we seek to facilitate extensive student collaboration by building and fostering a sense of community we must find ways to harness the virtual communities, relationships, and online identities which already exist. To this end, I propose the creation of an internal site modeled on the Craigslist format, and the creation of a virtual study center. Where campus tutors could provide assistance and appointments late into the evening via webcams and technologies which allow them to write on the screens of the student requesting assistance.

Virtual Tutoring

In recent years there has been an an explosion of online tutoring sites aimed at tutoring students and providing homework assistance. Companies all over the place, including startups…

Online University Virtual Marketplace: Craigslist Model

Craigslist is a virtual community that has been around since 1995 (Torres, 2002) It is fairly low tech and has remained that way through the years. It is primarily a list service with many community portals, where anonymous local citizens list ads to provide or procure everything from jobs and furniture. The popularity of the website has only skyrocketed and with the human connection and sense community which is fostered because individuals are interacting with locals. The posts organized by categories include spaces where members can debate politics, philosophy, and even rant or rave about terrible and often humorous situations. The sections for artists to promote events would translate very well onto campus. It is likely that in the university setting the most popular areas would be the sale and purchase of textbooks, dorm and apartment furniture, carpooling, and dating services. The ability to get a deal on books or furniture or catch a ride across the country for thanksgiving would likely cement the virtual space as an integral part of student life.

Many of the drawbacks of implementing a Craigslist model all come down to a lack of administrative control of the virtual space once it is created. There is going to be difficulty moderating the posts without backlash from students who feel stringently regulated. Not to mention that under this model it would be cost prohibitive to monitor the services students listed or requested. Aside from key word security features which blocked

Social Media

New Trends in Technology- Social Media Shaping Modern Society

The social media has certainly changed throughout history. Early on in history, social news was spread via word of mouth and through telling stories (Qualman, 2009). At one time, the radio and the newspaper were popular formats for social media. People would listen to the radio and read the newspaper to get insight to what was happening throughout society. Over the years radio has remained, but television became the main source for social media. The television had created the visual newscasts in which information and pictures were passed to hundreds of thousands at a much faster rate than previously. Today, people still listen to the radio, read the paper, and watch television but the advent on the Internet and the World Wide Web has changed the shape of social media.

The new social media has created websites and applications…

References

Facebook. (2011, May 29). Retrieved from  http://www.facebook.com/ 

Holmes, M. (2011, May). How to maximize social media for business success. Retrieved from http://michaelgholmes.com/2010/09/14/how-to-maximize-social-media-for-business-success/

Linkedin- world's largest professional network. (2011, May). Retrieved from  http://www.linkedin.com/ 

Ohio University. (2010). Lifelong Learning. Retrieved from  http://www.lifelong.ohio.edu/

Another common assumption is that the development of virtual social interactions based on the ideal self, is not reflective of how real people will interact with you in the real world and therefore could potentially give the individual a false sense of confidence, regarding their ability to appropriately interact in the real world. Yet, many would also argue that confidence is the most attractive social attribute, almost regardless of other appearance factors. Lastly, many assume that the development of social skills online, where it is relatively easy, will create a whole body of social isolates that do not interact in the real world because it is too difficult in comparison. So, as you can see the debate regarding social skills development and SMS is still highly fractured and remains to have a clear direction for either research or reality.

Like any other aspect of human functioning there are both positives…

References

Bataineh, A.A., Brooks, S.L., & Bassoppo-Moyo, T.C. (2005). Implications of Online Teaching and Learning. International Journal of Instructional Media, 32(3), 285.

Buskirk, E.V. (December 2009) Thousands of NY Sex Offenders Booted From Facebook, MySpace Epicenter Retrieved December 10, 2009 from:  http://www.wired.com/epicenter/2009/12/thousands-of-sex-offenders-booted-from-facebook-myspace/ 

Chen, C.Y. (2007, January/February). Virtual Vows. Foreign Policy 101.

Danet, B. (2001). [email protected]: Communicating Online. Oxford: Berg.

She argues that small business owners need to become better-educated about what social media is, how it works, and why it is so appealing to consumers. By understanding the nature of social media's success, perhaps through the Kietzmann honeycomb framework, the problem of small company marketing disadvantage can be overcome by using social media.

Smith and Zook (2011) argue that companies must make social media a centerpiece of their marketing communications strategies. Because social media is so revolutionary with respect to its impact on communication, companies need not only to participate is social media but they have to. Large competitors will also be using social media, so there may not be much source of competitive advantage from having a social media presence, but small business owners can gain advantage from superior use of social media. As Jack elch once pointed out, the ability to get things done faster than the…

Works Cited:

Jonscher, C. (2012). Social media -- potential, perception, and usage as a marketing tool: The case of small and medium-sized accommodation providers in Auckland. Whare Matauranga Library. Retrieved November 12, 2012 from  http://aut.researchgateway.ac.nz/handle/10292/4397 

Kietzmann, J., Kermkens, K., McCarthy, I. & Silvestre, B. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons. Vol. 54 (2011) 241-251.

Smith, P, & Zook, Z. (2011). Marketing Communications. Kogan Page.

Social Media Marketing

Companies aim to increase their sales by retaining and acquiring customers or improve brand publicity using different marketing strategies. Today, marketing is considered as the most important section of any business. Therefore, companies are focusing more on this area and putting efforts to make marketing as much efficient as they can. Various marketing strategies have been introduced that doesn't require businesses to spend large amounts on marketing.

Objectives for a Social Media Program

Social Media Programs have helped much in increasing the effectiveness of marketing. There are number of campaigns also operating who help companies in organizing and administering their social media strategies. However, it is important to first brainstorm and identify the essential business goals then develop strategies accordingly.

Companies must set objectives that how they can streamline customer service and improve customer satisfaction scores. Increasing sales by improving ranking is the basic yet long-term goal…

Bibliography

Heidi Cohen . (2011, November 26). Social Media Metrics Monitoring - The Secret Sauce. Retrieved August 19, 2012, from heidicohen.com:  http://heidicohen.com/social-media-metrics-monitoring-the-secret-sauce/ 

Walsh, D. (2012, June 7). 10 Objectives for a Social Media Strategy. Retrieved August 19, 2012, from Thinking Home Business:  http://www.thinkinghomebusiness.com/2012/06/07/10-objectives-for-a-social-media-strategy/ 

Zeckman, A. (n.d.). Tips and Tools for Organizing, Implementing & Monitoring Social Content Marketing . Retrieved from TopRankBlog.com:  http://www.toprankblog.com/2012/03/tips-tools-social-content-marketing/

Social Media as a Potential Tool in Conflict esolution: A Facebook Perspective

Humans are social animals, and will usually dwell together in communities, based on their beliefs, resources, preferences, needs, risks, and a number of other conditions which may be present and common, affecting the identity of the participants and their degree of cohesiveness.

Community

In sociology the word community is often used to refer to a group that is organized around common values and is attributed with social cohesion within a shared geographical location, generally in social units larger than a household. The word can also refer to the national community or global community. Since the advent of the Internet, however, the concept of community no longer has geographical limitations, as people can now virtually gather in an online community and share common interests regardless of physical location

In other words, community indicates a group of people with a…

References

Aamodt, A., Plaza, E. (1994). Case-based reasoning: Foundational issues, methodological variations, and system approaches. AI Communications 7(1), 39 -- 59.

Abrahams, B., Zeleznikow, J. (2008) A multi-agent architecture for online dispute resolution services. Expanding the horizons of ODR. In: Proceedings of the 5th International Workshop on Online Dispute Resolution (ODR Workshop 2008), Firenze, Italy, pp. 51 -- 61

Andrade, F., Novais, P., Carneiro, D., Zeleznikow, J. And Neves, J. (2010). Using BATNAs and WATNAs in Online Dispute Resolution. JSAI-isAI, LNAI 6284, pp. 5-18.

Bellucci, E., Lodder, A., Zeleznikow, J. (2004) Integrating artificial intelligence, argumentation and game theory to develop an online dispute resolution environment. In: ICTAI 2004-16th IEEE International Conference on Tools with Artificial Intelligence, pp. 749 -- 754

M. The attempts to wake up the child by his mother the next morning were unsuccessful resulting in a visit by paramedics who brought the child to the hospital at 6:46 A.M. esuscitative efforts by the nurse at the hospital were terminated approximately 20 minutes later since the patient had died. It was later established that the patient died because of dehydration from vomiting and diarrhea from C. difficile.

Following this discovery, the child's parents filed a lawsuit against the hospital for breach of the U.S. Emergency Medical Treatment and Active Labor Act (EMTALA) in the Indiana District Court. Based on this legislation, one of the basic requirements for hospitals is a suitable medical screening examination for patients who need evaluation or treatment at the emergency department. While the legislation does not establish the details of a suitable medical screening evaluation, it focuses on the standardization of the way emergency…

References:

"EMTALA: Dehydrated Pediatric Patient Dies, Nurse Neglected Screening Procedure in the

E.R." (2009, March 23). Legal Information for Nurses -- Legal Eagle Eye Newsletter. Retrieved January 20, 2012, from  http://www.nursinglaw.com/dehydrated.pdf 

Riske, P. (2010, July 9). When Social Media Are Unsociable. Retrieved January 20, 2012, from  http://www.roselawgroup.com/blog/wordpress/?p=9592

ocial Media -- Best Practices

Elefant, C. (2011). The "Power of ocial Media: Legal Issues & Best Practices for Utilities

Engaging in ocial Media. Energy Law Journal, 32(1), 1-20.

This peer-reviewed article in the Energy Law Journal points out that while utilities are beginning to use social media, there are several "daunting" concerns within the industry that should be heeded and understood (11). First of all management must be assured that workers are not abusing social media while on the job; secondly utilities must be certain that they do not "run afoul of affiliate codes of conduct, EC regulation," and other issues (Elefant, 2011). This is a very thorough and updated review of what utilities must understand about social media. On page 6 the author points out that for years critics of utilities (including customers) used social media to "vent frustration" over slow response time or other issues. But now,…

Settings. Journal of Marketing, 76(6), 105-120.

This scholarly article points out that while 83% of Fortune 500 companies have been using some form of social media, and while consumers are relying on social media more each year, best practices regarding the use of social media to "bolster brand evaluations" remains "undefined" (Naylor, 2012). The article actually presents four studies that focus on whether or not a company should "hide or reveal" the demographic characteristics of a brand's online supporters" (Naylor). The article goes into the issue of "mere virtual presence" (MVP); for example, people do tend to identify with others to whom they share similar ideas and values, so if the supporters of a given brand on Facebook have similar lifestyles and attitudes as a Facebook user, he or she is more likely to be "persuaded" by the MVP of those existing advocates for that brand (Lamberton, et al., 2012).

The article suggests that to be smart, a company could use "ambiguity" in presenting those in support of the product (i.e., not identify the demographic that typically likes the product). The brand could show only those supporters that have not provided a photo, so a new Facebook user doesn't see that those in support of the product have dreadlocks, for example, or tattoos. However, some social media users are not persuaded by "ambiguity" and others may infer "commonality" because the identity of the previous users is not presented. It sounds like, from this article, that researchers are still trying to understand the best practice dynamics of social media. But the ideas and the surveys within the article are very informative and interesting, in particular to anyone who plans to market products on social media.

Social media definitely changes the way that we interact with each other. Much of our communication today is digital, rather than face-to-face. There are positives in that we are able to keep in touch with people all over the world, but there are negatives as well when people become withdrawn from society and focused on their digital devices. Marketers have studied this issue a lot, trying to understand whether social media ties are weaker or stronger than real world ones, for example (Gilbert & Karahalios, 2010).

One of the key sociocultural aspects is with respect to how social media changes our circles of friends. Jones (2013) notes that face-to-face communications may diminish, but total human interactions might not. Having added social interactions can ultimately be a positive impact of social media, despite the risk posed to face-to-face interactions, which may diminish.

There are two forms of evidence that can be…

References

Debate.org. (2014). Does social networking have a negative effect on face-to-face relationships? Debate.org. Retrieved March 22, 2014 from  http://www.debate.org/opinions/social-networking-has-a-negative-effect-to-face-to-face-relationships 

Gilbert, E. & Karahalios, K. (2010). Predicting tie strength with social media. Purdue University. Retrieved March 22, 2014 from https://www.cs.purdue.edu/homes/aliaga/cs197-10/papers/predicting-tie-strength.pdf

Jones, H. (2013). Social media's effect on human interaction. HASTAC. Retrieved March 22, 2014 from  https://www.hastac.org/blogs/haley117/2013/06/07/social-medias-affect-human-interaction

Social Media

Facebook

Facebook is used by over a billion people, making it have the largest reach of any other social media network ("The Top 20 Valuable Facebook Statistics," 2014). User numbers increase rapidly, too. For individuals, this may not mean much but for companies, Facebook can offer unparalleled access to potential consumers. It is also easy to tailor ads to specific target demographics, and track user data including times of day users are more likely to be online ("The Top 20 Valuable Facebook Statistics," 2014). Because Facebook has a robust platform, marketers can also target ads to users based on their likes and interests, and their associations with related products or services. Gender, age, and other demographics are also easy to locate because most Facebook users connect with their friends and do not use pseudonyms or avatars. In other words, the people on Facebook tend to represent themselves accurately,…

References

"The Pros and Cons of Using Twitter in Your Social Marketing," (2014). Retrieved online: http://www.grosocial.com/blog/pros-and-cons-of-twitter/

"The Top 20 Valuable Facebook Statistics," (2014). Zephoria. Retrieved online:  https://zephoria.com/social-media/top-15-valuable-facebook-statistics/

Razak, (2012) point out that internet has assisted SMEs to integrate social media in SMEs marketing strategies globally. Typically, internet has become accessible to billion of people globally, and the phenomenon has revolutionized the use of social media for business advantages. Razak, (2012) point out that 75% of internet users use social media to carry out various activities such as linking to shopping site, and since 2007, social network has increased tremendously. Essentially, Facebook proves very useful in term of business communication and socialization created by Facebook continues to expand with over 800 million users subscribes to Facebook. The study reviews the literatures on the GCC states to enhance a greater understanding on the extent the GCC states have taken the advantages of the social media.

GCC ( Gulf Cooperation Council)

GCC (Gulf Cooperation Council) states comprise of United Arab Emirate, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman, In the…

Social Media

Many startup companies today feel that having a strong social media presence is essential to their business success. They have a Facebook page, a Twitter account and probably more. They might integrate their social media in order to strengthen their reach to potential customers. The low cost and high visibility of social media makes it attractive to many small businesses, who can reach many more customers for very little money via social media than they could ever hope to using traditional media promotions. One industry in particular that has enjoyed success with social media is the food truck business. A hypothetical food truck might only employ social media as a means to reach customers. This paper will analyze a hypothetical Korean taco truck in order to illustrate how social media can be used to help small companies not only become established, but to grow as well.

Social Media…

References

Kuna, T. (2014). What can food trucks teach us all about social media marketing? Chemunity. Retrieved March 18, 2014 from  http://chempetitive.com/chemunity/what-can-food-trucks-teach-us-all-about-social-media-marketing 

Olenski, S. (2014). Social media and branding: A one on one with a Harvard business professor. Forbes. Retrieved March 18, 2014 from  http://www.forbes.com/sites/steveolenski/2014/03/17/social-media-and-branding-a-one-on-one-with-a-harvard-business-professor/

Introduction
Nowadays, almost everyone who has regular access to the internet has a social media account. Social media sites like Instagram, Snapchat, Facebook, and Instagram are very popular around the world. The sites allow people to sign up for accounts that they can use to socialize with friends and acquaintances online. When the social media sites first emerged, many people hailed them for connecting long lost friends and for enabling individuals to share about their lives. However, despite these known benefits of social media, it is now emerging that frequent social media use can affect a user’s mental health and their wellbeing. For instance, a number of studies have already shown that there is a direct relationship between frequent use of social media and depression and low mood (Berry et al., 559). This work is an investigation of the possible negative effects of frequent social media use. It explores different…

1. Each social media site has unique features and a unique graphical user interface. I have at one time or another been members on MySpace, Facebook, Google+ and Twitter, but found that most of these do not suit my social media needs 100%. For this reason, I believe that it is important to be a member of more than one social media site. The main differences between the different social media site is regarding their function. Facebook functions most as a means of keeping family and friends connected. Therefore, it is the most personal of all the social media sites. MySpace is more media and content focused, which is why it was originally used by musicians and artists; it still has that look and feel. Twitter is best for marketing and news media, as it allows companies to keep customers aware of their brands and allows information consumers to learn…

References
Facebook: https://facebook.com/
Google Plus: https://plus.google.com/discover
Miller, C.C. (2011). Another try by Google to take on Facebook. The New York Times. June 26, 2011. http://www.nytimes.com/2011/06/29/technology/29google.html?pagewanted=all
MySpace: https://myspace.com/
Sun, C. (2016). These social media fails got people fired. Entrepreneur. 18 March, 2016. https://www.entrepreneur.com/article/271823
Twitter: https://twitter.com/

Executive Summary
Social media remains an integral aspect of business in the constant busy world of the 21st century. It has expanded its use to suit the needs of businesses and allowed companies to increase their profits through effective marketing and use of social media influencers. As customers use social media to comment, view, and judge things, companies can tailor-make their brand image in a way that is attractive and appealing to their target market. This is why businesses have cultivated new strategies to allow for redirection and growth towards social media and social media influencers. This paper will discuss the benefits of social media in business, what used to be done with social media in the business world, and what are the latest techniques/findings regarding social media and business.
Introduction
Social media in the last ten years has exploded and expanded to include a host of websites and apps.…

References
Bousquet, K. (2016, April 5). 5 Brands That Can Credit Their Fame to Social Media. Retrieved from  http://www.thegloss.com/beauty/social-media-fame-makeup-brands/ 
Chae, B. (. (2015). Insights from hashtag #supplychain and Twitter Analytics: Considering Twitter and Twitter data for supply chain practice and research. International Journal of Production Economics, 165, 247-259. doi:10.1016/j.ijpe.2014.12.037
Chaffey, D. (2017, April 27). Global Social Media Statistics Summary 2017. Retrieved from  http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ 
Faircloth, K. (2016, April 28). Inside the Big Instagram Business of Shilling \\'Detox\\' Teas. Retrieved from  https://jezebel.com/inside-the-big-instagram-business-of-shilling-detox-tea-1773585005 

 

In the article by Jenni Gritters entitled “How Instagram takes a toll on influencers’ brains” the author argues that social media can have a negative impact on the way people think about themselves. Gritters states that Influencers using social media are constantly comparing themselves to others and as a result their self-esteem can seriously decline and they can suffer from high anxiety. Or, to put it in the words of Churchill, comparison is a thief of joy, as the constant use of Instagram can foster negative perceptions about oneself the more that one compares what one is doing in one’s one profile to what others are doing. However, in the article by Cheryl Wischhover notes, social media influencers have created an industry all their own and have become celebrities in their own right, which big contracts from big corporations routinely coming their way. Far from developing anxiety, these social media…

Works Cited
De Vries, Lisette, Sonja Gensler, and Peter SH Leeflang. \\\\"Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing.\\\\" Journal of interactive marketing 26.2 (2012): 83-91.
Gritters, Jenni. How Instagram takes a toll on influencers\\\\' brains. The Guardian, 2019. https://www.theguardian.com/us-news/2019/jan/08/instagram-influencers-psychology-social-media-anxiety
Murphy, Heather. No, Your Instagram ‘Influence’ Is Not as Good as Cash, Club Owner Says. The New York Times, 2019. https://www.nytimes.com/2019/04/03/world/philippines-hotel-influencers-social-media.html
Wischhover, Cheryl. Meet the TMZs of beauty YouTube. Vox, 2018. https://www.vox.com/the-goods/2018/10/5/17937690/youtube-beauty-influencers-drama-channels-dramageddon

Marketing in the Age of Digital Media: The Advantages and Disadvantages of Social Media as a Marketing Tool
Introduction
Digital media has revolutionized the way in which marketing is conducted. New media has transformed the landscape of advertising and displaced old media as the means of reaching an increasingly fragmented culture (Webster & Ksiazek, 2012) and targeting specific audiences and individuals. One aspect of digital media that has come under increasing focus in this new age of media is social media. Social media platforms like Facebook, Twitter, Instagram and Snapchat have allowed individuals and companies to brand themselves in new and unique ways, reach out to consumers with the click of a button, and spread messages further and faster than ever before (Kwok & Yu, 2013). Celebrities, hospitality companies, beverage businesses, and auto manufacturers have all turned to social media to enhance their image, build their brand, develop relationships with…

References
Bolton, R., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T., Loureiro, Y. and Solnet, D. (2013) Understanding Generation Y and their use of social media: a review and research agenda. Journal of Service Management, 24(3), 245-267.
Chen, M. (2017). Our job. Journal of neurointerventional surgery, 9(7), 619-620.
Effron, D. A., Kakkar, H., & Knowles, E. D. (2018). Group cohesion benefits individuals who express prejudice, but harms their group. Journal of Experimental Social Psychology, 79, 239-251.
Gedye, L. (2018). The public meltdown of Elon Musk-Tesla. finweek, 2018(30 August), 43-43.
Gupta, A., Yang, F., Govig, J., Kirsch, A., Chan, K., Lai, K., ... & Bhansali, S. (2016). Mesa: a geo-replicated online data warehouse for Google\\\\'s advertising system.  Communications of the ACM, 59(7), 117-125.
Kwok, L., & Yu, B. (2013). Spreading social media messages on Facebook: An analysis of restaurant business-to-consumer communications. Cornell Hospitality Quarterly, 54(1), 84-94.
Leonhardt, J. (2015). Going viral on YouTube. Journal of digital & Social Media Marketing, 3(1), 21-30.
O\\\\'Connor, C. D. (2018). Policing and Social Media: Social Control in an Era of New Media. Canadian Journal of Communication, 43(2).

Introduction
As the world has become more and more digitized, more and more young people are turning to the Internet for information, fun and socialization. Social media now serves as the most popular source or platform for young people when it comes to getting news information, sharing ideas, and communicating with others (Doster; Wood, Bukowski and Lis). They create their profiles, their followings, their list of people to follow. They cultivate a public image of themselves and even develop their own personal brands. They view social media as a virtual world to inhabit and develop while meanwhile neglecting their own personal development in the real world. As Sampasa-Kanyinga and Lewis show, teens who use social networking sites lack proper and appropriate psychological functioning: they cannot communicate well in face-to-face communications; they do not understand real world socialization; they become addicted to their mobile devices; and they feel inferior and lack…

Works Cited
Adorno, Theodor, and Max Horkheimer. \\"The culture industry: Enlightenment as mass deception.\\" Stardom and celebrity: A reader 34 (2007).
Appel, Helmut, Alexander L. Gerlach, and Jan Crusius. \\"The interplay between Facebook use, social comparison, envy, and depression.\\" Current Opinion in Psychology 9 (2016): 44-49.
Bandura, A. (2018). Toward a psychology of human agency: Pathways and reflections. Perspectives on Psychological Science, 13(2), 130-136.
Doster, Leigh. \\"Millennial teens design and redesign themselves in online socialnetworks.\\" Journal of Consumer Behaviour 12.4 (2013): 267-279.
Sampasa-Kanyinga, Hugues, and Rosamund F. Lewis. \\"Frequent use of social networking sites is associated with poor psychological functioning among children and adolescents.\\" Cyberpsychology, Behavior, and Social Networking 18.7 (2015): 380-385.
Wertsch, James V., ed. Culture, communication, and cognition: Vygotskian perspectives. CUP Archive, 1986.
Wood, Megan A., William M. Bukowski, and Eric Lis. \\"The digital self: How social media serves as a setting that shapes youth’s emotional experiences.\\" Adolescent Research Review1.2 (2016): 163-173.
Yale University. Out-of-Wedlock Births Rise Worldwide. Yale, 2017. https://yaleglobal.yale.edu/content/out-wedlock-births-rise-worldwide

Summary
There is no question that social media has changed the world in many ways. In the business world, that means that using social media as a public relations and advertising artform has now become the norm. However, one needs to understand that doing so must be done carefully. There is a way to do it and a way not to do it. This means using humor, pizzazz and deftness when using the medium. However, going too far with joke sand otherwise being tone deaf when it comes to ne market is less than wise. It takes someone that understands that social marketplace in terms of what works, what does not and why. A good many of the people that make use of the medium are on the younger side. However, even some people in the Generation X and Baby Boomers know the score.
One has to understand that social…

Today, tens of millions of Americans are turning to various social media platforms to keep in touch with loved ones, friends and coworkers during the ongoing global coronavirus pandemic adding to the legions of users around the world that have already used these services in the past. In fact, current estimates indicate that nearly 4 billion people use at least one social media service and experts predict that at least half of the world’s population will be using these services by mid-2021 (Kemp 2020). Although people of all ages and genders are using social media, young people in particular have embraced these communication platforms in a major way, with a majority of these consumers using social media systems on daily basis. Against this backdrop, identifying and explicating the effects of social media usage on girls has assumed new importance and relevance as described in the statement of the topic which…

Difussion and Innovation Minority Youth Substance Abuse Solution
In the article by Robertson (1967), the issue of how innovation can occur is discussed. The article looks at the continuous innovation, dynamically continuous innovation, and discontinuous innovation. Diffusion is described as occurring in an orderly sequence. Those who innovate can be first to the market or to the target audience with their ideas. They can be second and expand on the initial innovation, or they can continue the first innovation; or they can be last or be innovative by discontinuing the previous innovation. Diffusion can occur in a predictable manner according to the description of innovation offered by Robertson (1967). Personal influence and social integration all play a part in how diffusion occurs, however—and this is something that is born out in the study of modern influencers on social media (Freberg, Graham, McGaughey & Freberg, 2011). As Rogers and Scott (1997)…

References
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Robertson, T. S. (1967). The process of innovation and the diffusion of innovation.  Journal of marketing, 31(1), 14-19.
Rogers, E. M., & Scott, K. L. (1997). The diffusion of innovations model and outreach from the National Network of Libraries of Medicine to Native American communities. Retrieved March, 22, 2006.

Social Media Campaign: Discouraging Binge Drinking Among Teens
Problem Definition
Binge drinking, according to the Centers for Disease Control and Prevention – CDC (2019), could be defined as “a pattern of drinking that brings a person’s blood alcohol concentration (BAC) to 0.08 g/dl or above… typically happens when men consume 5 or more drinks or women consume 4 or more drinks in about 2 hours.” As the CDC further points out, in every six US adults, one binge drinks a minimum of four times in a month. It is, thus, apparent that the problem of excessive consumption of alcohol is rather widespread across the nation. The issue becomes even worse when binge drinking is increasingly becoming common amongst teenagers.
The National Institute on Alcohol Abuse and Alcoholism – NIAAA (2020) observes that underage drinking is one of the main concerns facing the country at present. In the words of NIAAA…

Abstract

This paper examines the current issue of social media and freedom of speech debate.  Social media is a huge phenomenon in the digital age, but there are pros and cons associated with its usage.  This paper provides a list of possible topics that could serve as focal points for a paper.  It also gives a range of titles and an outline for how to bring a paper together.  Finally, it offers up a sample paper with an introduction, essay hook, thesis statement, body paragraphs and a conclusion.  So if you’re looking for a possible sample essay on social media and its relationship to the 1st Amendment in the US, this paper will give you all you need.



Essay Topics

1.  Should free speech be muzzled online or does the 1st Amendment protect a person’s views—even if they are offensive to others on the platform one is using?



2.  What…

References
Brown, D. (2020). Twitter's cancel culture: A force for good or a digital witchhunt? The answer is complicated.  Retrieved from  https://www.usatoday.com/story/tech/2020/07/17/has-twitters-cancel-culture-gone-too-far/5445804002/ 
Mastrangelo, A. (2021). 9 Big Tech Platforms that Have Blacklisted President Donald  Trump. Retrieved from  https://www.breitbart.com/tech/2021/01/09/9-big-tech-platforms-that-have-blacklisted-president-donald-trump/ 
Nash, C. (2018). Patreon censorship causes heavy losses for creators as users flee site. Retrieved from  https://www.breitbart.com/tech/2018/12/22/patreon-censorship-causes-heavy-losses-for-creators-as-users-flee-site/ 
Vorhaus, M. (2020). People increasingly turn to social media for news. Retrieved from  https://www.forbes.com/sites/mikevorhaus/2020/06/24/people-increasingly-turn-to-social-media-for-news/?sh=2a6c3e473bcc 

Social Media and People
Has the advent of social media technology had a good or bad influence on human life? While millions of people are upset with social media sites like Facebook for selling their personal data to third parties, millions more continue to benefit from the positive uses that social media can have on human life. Whether it is contacting with old friends, sharing useful information, obtaining news, or learning about new subjects via video tutorials posted for all to peruse, social media has provided people all over the world with a platform that they can use to connect with, interact with, and communicate with people in a way that the world has never before seen. The dangers of social media might range from data harvesting to cyber bullying and stalking—but as with any new innovation that revolutionizes a society, there are going to be drawbacks. Essentially, the conflict…

Works Cited
Gil de Zúñiga, Homero, Nakwon Jung, and Sebastián Valenzuela. \\"Social media use for news and individuals\\' social capital, civic engagement and political participation.\\" Journal of Computer?Mediated Communication 17.3 (2012): 319-336.
Pfeffer, Jürgen, Thomas Zorbach, and Kathleen M. Carley. \\"Understanding online firestorms: Negative word-of-mouth dynamics in social media networks.\\" Journal of Marketing Communications 20.1-2 (2014): 117-128.

Introduction
Loneliness is defined as “a subjective, unwelcome feeling of lack or loss of companionship. It happens when we have a mismatch between the quantity and quality of social relationships that we have, and those that we want” (Office for National Satistics).  As Horne notes, loneliness and depression play off one another. Loneliness is not necessarily isolation from people as it is the feeling of being alone (Horne). Van Winkel et al. show that loneliness often is both a predictor and symptom of depression. Depression in other words is typically an underlying current in loneliness.
In recent years there has been a significant increase in the rate of depression among young adults (National Institute of Mental Health). Twenge, Cooper, Joiner, Duffy and Binau show that over the past decade, the number of adolescents who are depressed has more than doubled. This coincides with the rise of social media and the…

On my YouTube account I post a variety of tutorials for those interested in the same subjects that interest me. While some YouTubers are Influencers who see this sort of thing as a side gig that they hope to make money at, I aim mainly to do something I enjoy, which is talking about subjects I like and engaging with others who share my interests. YouTube is a video sharing platform, so my videos are meant to be seen by anyone but of course only those who are interested in the subject will take the time to watch them. They do not get many views. The most my views any of my videos has received is 1300 views. Most get from a range of 50 to 250 views. I have tried to replicate the kind of thing I did with my most viewed video but it has never gotten me…

Marketing Theory
Business and industry have evolved and changed greatly over the course of their existence. Similarly, the way in which the goods and services they sell have been marketed has changed greatly as well. Perhaps one of the greatest shifts in marketing came with the emergence of the internet. Ads on the internet changed everything. More recently, social media and advertising on the same has changed things even more. This report shall cover several important topics. Whilst looking at the tactics and marketing of three different organizations, there will be an assessment of social media advertising strategy, how new products are handled on the same and so forth. There will also be a sample social media pitch with real-world history and tactics in mind. While social media has its limitations, it has generally been a boon to advertisers and marketers.
Analysis
The focal point of this report will be…

References
Kasteler, J. (2016). 8 companies doing social media right and what marketers can learn from
them. Marketing Land. Retrieved 4 November 2017, from https://marketingland.com/8-
companies-social-media-right-marketers-can-learn-198228
Kukar-Kinney, M., & Carlson, J. R. (2015). A fresh look at consumers\\' discounting of discounts
in online and bricks-and-mortar shopping contexts. International Journal Of Research In
Marketing, 32442-444. doi:10.1016/j.ijresmar.2015.09.001
Leyva, R. (2017). Exploring UK Millennials’ Social Media Consumption Patterns and
Participation in Elections, Activism, and “Slacktivism”. Social Science Computer

Abstract
This paper explores the opportunities and challenges of integrating social media in military communication. The underlying social media trends, technology evolution, and trends in technology are explored to synthesis the cost-benefit analysis inherent in social media and military. The paper concludes with measures that ought to be incorporated to ensure the integration of social media with no security vulnerabilities.
Introduction
The 21st Century has experienced a revolution in global communication. Social media has emerged as a new information infrastructure that’s redefining people’s communication and interaction. Boyd & Ellison (2008) notes the birth of Social media can be traced to the introduction of the World Wide Web (WWW) that gained popularity in the ’70s and ’80s. The emergence of personal computers created a stage for social media. The first social media site, Six Degree, was introduced in 1977 and lasted till 2001. Social media hit the mainstream 2003 with increasing…

References
Boyd, D. M., and Ellison, N. B. (2008), Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13: 210–230.
Fuchs, C., & Sandoval, M. (2013). Critique, Social Media and the Information Society. Routledge.
Garside, D., Ponnusamy, A., Chan, S., & Picking, R. (2012). Secure Military Social Networking and Rapid Sensemaking in Domain Specific Concept Systems: Research Issues and Future Solutions. Future Internet, 252-264.
Kaplan, A. M., & Haenlein, M. (2012). Social media: back to the roots and back to the future. Journal of Systems and Information Technology, 101-104.
Ryan, M., & Thompson, M. (2016, 08 21). Grounded Curiosity. Retrieved from Social Medial in the Military: Opportunities, Perils and Safe Middle Path : https://groundedcuriosity.com/social-media-in-the-military-opportunities-perils-and-a-safe-middle-path/
Statista. (2019, 02 14). The Statistics Portal. Retrieved from Statistics: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
Thomson, S. D. (2016). Preserving Social Media DPC Technology Watch Report. Economic and Social Research Council.

How to Use Social Media Influencers to Promote Products
Social media marketing has become an important marketing strategy for companies today, as many consumers turn to social media for information on products and for their peers’ opinions on products (Lou & Yuan, 2019). Through influencers, blogs, video-sharing platforms, and messaging apps, companies can use social media to gain followers, build brand equity, and answer questions and tease coming products (Ki & Kim, 2019). Thus, companies that want to influence the consumer’s intention to purchase are looking at social media as the best way to do this (Lim, Radzol, Cheah & Wong, 2017). This paper will describe the pros and cons of social media marketing and examine an example of a practical application.
Pros and Cons of Social Media Marketing
The pros of social media marketing are that it allows the company to directly connect to consumers on platforms that consumers…

Part 2 Communications and Social Media Tools
The relevance of social media utilization in healthcare contexts for communication purposes has in the past become largely apparent (Thielst, 2013). For this reason, it would be prudent to assess some of the most appropriate social media tools for a campaign seeking to minimize substance abuse among minority youths.
Types of communication and social media tools to be used in the dissemination of the campaign
In this case, I would be using two kinds of communication and social media tools, i.e. social networking platforms (primarily Facebook) and microblogs (primarily Twitter). It is important to note that various studies and reports have in the past revealed that teens spend a significant amount of time online. One such study indicated that “American teenagers spend an ‘astounding’ nine hours a day with digital technology…” (Fox and Edwards, 2019). It therefore follows that any effort to reach…

References
Fox, M. & Edwards, E. (2019). Teens Spend \\\\'Astounding\\\\' Nine Hours a Day in Front of Screens: Researchers. Retrieved from https://www.wvea.org/content/teens-spend-astounding-nine-hours-day-front-screens-researchers
Ruddock, A. (2013). Youth and Media. Washington, DC: SAGE
Thielst, C.B. (2013). Social Media in Healthcare: Connect, Communicate, Collaborate (2nd ed.). New York, NY: Health Administration Press.
Wong, C.A., Merchant, R.M. & Moreno, M.A. (2014). Using Social Media to Engage Adolescents and Young Adults with their Health. Healthcare, 2(4), 220-224.

Introduction
The implementation plan for the Meal Prepping business is to design the organizational structure: the company will necessarily have to be organized as a non-profit with 501(c)3 status to ensure that big donors can write off donations, which is a major incentive for many who wish to support non-profits. The business will need to be self-sustainable, however, and cannot count on relying on federal dollars, as the government itself is already heavily in debt and future years are likely to see big cuts in federal spending. The business’s success will thus depend upon partnering with other local businesses to gain visibility, using crowdfunding (Zhou & Kuo, 2018) to gain seed money that will support early investment in the business’s development, and using social media in the same way Elon Musk at Tesla has done to turn his $10 a share electric vehicle car company into a world-saving environmentally-friendly car…

Social Media in the Business Environment

In the past few years, there has been a tremendous and dramatic increase in the use of social networking sites and social media such as Facebook and Twitter. This is particularly because of the low-cost, user-oriented, and highly collaborative means of communication that continues to evolve through its own impetus. Consequently, social networking sites or social media are based on certain principles that the corporate or business environment can learn from. There is an assumption that the widespread adoption of social media in people's personal lives can be moved to the professional environment where they can be used to develop unprecedented knowledge bases in which people, industries, and the society can be empowered. However, many businesses still consider social media and social networking sites tools as frivolous to an extent that they have prohibited their use in the working environment. Actually, these companies still…

References:

Coleman, A (2012), How Social Media can Benefit Small Businesses, The Guardian, viewed 6

November 2012,

Ernst & Young (2012), Protecting and Strengthening your Brand, Ernst & Young, viewed 6

November 2012,

Keeping a diverse yet well-focused identity across social media platforms yet tactically choosing those platforms that are of true resource advantage to enterprises is again a complex and continuous process, but one that is vital to modern businesses.

espite the recognized importance of social media marketing and the known difficulties of establishing how to effectively engage in these efforts, many businesses do not even attempt to gauge the effects of their social media marketing efforts (Michaelidou et al., 2011). According to Michaelidou et al. (2011), most SMEs utilizing social media marketing techniques are hoping to increase their numbers of new customers, which is a concrete goal that can be more accurately assessed and even individually tracked (individually both by instance of marketing and by individual consumers) via much social media and can therefore be more accurately measured and assessed than many other social media marketing efforts and goals (Michaelidou et…

Despite the recognized importance of social media marketing and the known difficulties of establishing how to effectively engage in these efforts, many businesses do not even attempt to gauge the effects of their social media marketing efforts (Michaelidou et al., 2011). According to Michaelidou et al. (2011), most SMEs utilizing social media marketing techniques are hoping to increase their numbers of new customers, which is a concrete goal that can be more accurately assessed and even individually tracked (individually both by instance of marketing and by individual consumers) via much social media and can therefore be more accurately measured and assessed than many other social media marketing efforts and goals (Michaelidou et al., 2011). Despite this, many of these companies fail to actually incorporate any metrics measuring, and this has led to an increased reliance on potentially ineffective and inefficient marketing techniques that present a drain on resources and a lack of identification of other more effective social media marketing strategies (Michaelidou et al., 2011). Tactics for such measurement are available and the measuerment itself can be carried out by a number of third-party vendors specializing in such tracking, making it all the more urgent for SMEs to begin a more accurate and effective use of social media marketing if they are to remain/become more competitive (Michaelidou et al., 2011).

The intersection between social media and viral marketing is also of key importance in understanding marketing in the modern era for enterprises of any size; the ability to reach many millions of consumers with a single marketing or advertising instance does not only exist for primetime television and the Super Bowl, any more, but predicting how to take a marketing campaign truly "viral" is all but impossible (Kaplan & Haenlein, 2011). Viral marketing has existed as a concept since the mid-1990s, but only in the past decade and the rise of "Web 2.0" has viral marketing reached its true potential through user sharing on social media sites, where the ability for a marketing message to spread in a truly viral manner -- each new viewer passing the message on to many others resulting in an exponential growth in the number of viewers over a very short period of time -- is a reality for most of the developed world (Kaplan & Haenlein, 2011). This creates many "outside-the-box" marketing opportunities for creative businesses, and yet is also further cause for wariness in resource allocation and can be ineffective if improperly managed and for a variety of other reasons that remain unclear and under-examined in research and practice (Kaplan & Haenlein, 2011)

SMEs have begun to utilize social media marketing more and more extensively, but not necessarily with more substantial effects. The literature shows a significant gap in the knowledge and practice of effective social media marketing techniques amongst all enterprises and researchers. The additional resource gap that SMEs must contend with puts them at a more significant disadvantage and makes the need for cost effective social media marketing all the more pressing.

WikiNerdia allows the users to ask questions and all the nerd community members answer the questions. People normally trust the reviews and answers of the customers more than the brand. Giantnerd gets the benefit of their fan engagement and ultimately the brand trust increases. Customers can be your sale force and work for any company if the company can get the benefit by engaging the audience. A brand must think of multiple opportunities for the customers so that they can spread the word about the company. eal-time engagement opportunities and exclusive social communities are the tools which can turn existing customers to word-of-mouth advocates (Goldman, 2013).

Social Media will have a huge impact on business over the next decade, especially on the recruiting matters. Social media technology presents exciting opportunities for the recruitment industry. A research has highlighted that Twitter, LinkedIn and Facebook are the most used social media websites…

References

Goldman, J. (2013). Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media. New York: AMACOM.

Hensel, K., & Deis, M.H. (2010). Using Social Media to Increase Advertising and Improve Marketing. Entrepreneurial Executive, 15, 87+. Retrieved May 16, 2013, from http://www.questia.com/read/1P3-2191652481/using-social-media-to-increase-advertising-and-improve

Libert, B. (2010). Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business. New Jersey: John Wiley & Sons.

Mathieson, R. (2010). The on-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World. New York: AMACOM.

As recent events in the Middle East have clearly demonstrated, Facebook is more on the side of the politically disadvantaged and the poor as they have increasingly embraced Facebook and other social media while the governments in the region tried to ban them. Many governments such as that of China do not allow Facebook primarily because they want to avert scenarios they have seen in the Middle East.

Facebook revolutions

It was in the wake of 2008 when Oscar Morales, a young man in Columbia, decided that he had had enough of FARC (Revolutionary Armed Forces of Colombia), a Marxist group which routinely kidnaps people, keeping them as hostages for months or years, while many of the hostages die in captivity. Angry and depressed by the actions of FARC, one night he turned to Facebook which he had been using to connect with his friends and high school classmates. He…

Works Cited

Alexanian, Janet A.. "Eyewitness Accounts and Political Claims: Transnational Responses to the 2009 Postelection Protests in Iran." Comparative Studies of South Asia, Africa and the Middle East 31.2 (2011): 425-442. Project MUSE. Web. 3 Oct. 2011. .

Burns, Alex and Ben Eltham, "Twitter free Iran: an evaluation of twitter's role in public diplomacy and information operations in Iran's 2009 election crisis," in Papandrea, Franco & Armstrong, Mark (Eds.). Record of the Communications Policy & Research Forum 2009. Sydney: Network Insight Institute. Web. 26 Nov. 2011 .

China, Walid. "The Facebook Revolution." New African 503 (2011): 24. MasterFILE Premier. Web. 26 Nov. 2011.

Eltahawy, Mona. "The Middle East's Generation Facebook." World Policy Journal 25.3 (2008): 69-77. Academic Search Premier. Web. 26 Nov. 2011.

Social Media and Suicide

Social Media

Internet has become a gadget of everyday use for people of 21st century. As it is offering many benefits to the users in terms of information communcaition, interaction, entertainment, socialization and earning livelihhod, there are certain dark factors related to it. The dark factors are as severe as forcing people to commit suicide. It is no exaggeration to mention that Intenet is used as a medium to harass people and get undue benefits from them.

Social media today is playing major role in enabling people and organizations to communicate and share ideas, views and knowledge with other people. The traditional methods of communication have been modified through social media platforms like chat rooms, social networking sites (Facebook, My-Space, Twitter, Google+ etc.), video sites (YouTube), discussion forums, video chat, text messages, blogs etc. (Lexton et al., 2012). The most well-known social networking website Facebook had…

References

Biddle, L., Donovan, J., Hawton, K., Kapur, N., Gunnell, D., 2008. Suicide and the Internet. British Medical Journal, 336, 800-802.

"Cyberbullying Does Not 'Cause' Teen Suicide," 2012. Retrieved from  http://www.science20.com/news_articles/cyberbullying_does_not_cause_teen_suicide-95444 

"Facebook Statistics," 2011. Retrieved from  

Social Media and Barthes Cultural Myths

Social Media and Barthes' Cultural Myths

hile social media services undeniably bring individuals together, they also have created a new type of cultural understanding of words. They have created a subset of individuals, who, as users of social media, conceptualize words themselves differently than individuals who are not social media users. Using Barthes' definition, social media itself can be seen as the setting of a cultural myth. It is a vast network wherein signifiers, which outside the myth are associated with their own rich set of signifieds, are given new interpretations (Barthes 1957/1972). That is, these concepts, which outside the myth are imbued with connotative meanings, within the myth are set at a distance from those meanings and given a related, though slightly different, set of signified concepts. In particular, the concept of "friend" within the social media myth gains its own, new, mythic…

Works Cited

Barthes, R. (1972). Mythologies. (A. Lavers, Trans.). New York: Noonday Press. (Original work published 1957).

Kujath, C. (2011). Facebook and MySpace: Complement or Substitute for Face-to-Face

Interaction? Cyberpsychology, Behavior, and Social Networking, 14(1-2), 75-78

Orr, E., Sisic, M., Ross, C., Simmering, M, Arsenault, J., Orr, R. (2009). The Influence of Shyness on the Use of Facebook in an Undergraduate Sample. CyberPsychology & Behavior, 12(3), 337-340

Results for data analysis should be presented in a way that they can be easily readable and will make sense and also be attractive. Charts and tables present a visual way of looking at the data for ease of interpretations. It is also the best way of presenting the data to others as people do not like reading lots of numbers or they may not remember the figures as easily as they would for the graphs or tables.

Once the data has been analyzed and presented using charts or tables it will be distributed to the relevant people. The internet is the best tool for disseminating the data this is due to its prevalence ad ease of accessibility from many kinds of devices and snot just computers. With the use of social media it will be much easier to disseminate the information to more people than possible if one was…

Social Media and the ed Shirt evolution

Most scholars are in conflict with regard to the subject of revolution in the age of social media. Until now, revolution has been considered a top-down process. In Thai situation, things might have been different. The ed Shirt evolution in Thailand was one of the first of the "Twitter" revolutions, that is one that was fueled by social media and Web 2.0 technology. Since then, other revolutions have come as well. The lone citizen is now no longer on their own. The dissident in Chiang Mai now can commiserate with their brother or sister in Tahrir Square and plan revolution on a country to country or even on a global basis. Even as this writer types up a dissertation proposal, demonstrators coordinate strategy on a global basis to protest corporate greed. It is with this in mind that this study looks back at…

References

Bailey, M and Labovitz C (2011). Censorship and Co-option of the Internet Infrastructure. Ann Arbor,

MI: University of Michigan. p1-14.

Bajpai, K and Jaiswal, A (2011). A Framework for Analyzing Collective Action Events on Twitter.

Lisbon, Portugal: Proceedings of the 8th International ISCRAM Conference. p1-10.

Social media is a big boom when it comes to business, entertainment, and media. It has crossed over from something the youth use to something everyone uses. Many people do not understand how much of an impact social media has on people from their employability to how the public views them. This example essay will show social media’s influence and how it has come to be what it is today.
Titles
Social Media: Then and Now Social Media and it’s Impact on Business Social Media as a Social Movement Social Media and it’s influence on our Lives Social Media: Changing the Way People Communicate

Topics
Social Media Platforms The Impact of Twitter and Facebook on Business The Rise of YouTube Difference Between Social Media Platforms How Social Media is used to Communicate Social Media Effects on Society

Outline
I.  Introduction

a.  Social media has transformed the ways people communicate and…

Media and Society: The Problem of Too Much Fake News
Is the era of fake news becoming too dangerous for our families today? As Jones (2013) notes, communication media in the digital world is a powerful tool that we all must be mindful of lest we risk using it poorly and causing more harm than good. With the recent news faux pas involving a group of high school Catholic boys being harassed by a group of protestors yet getting blamed by news media right and left, getting “doxxed” by celebrities calling for blood, and receiving death threats all over an incident blown completely out of proportion, we as a community have to stop and consider how we allow the media to dictate the terms by which we live our lives. This paper will explain why we have to get a better handle on the problem of fake news before it…

Social Media

What is social media

Why is it important to business

Why is it associated with reputational risk

The immediacy of social media can be effective in handling reputation risk, when a company gets in front of an issue, but to do this effectively requires understanding the nature of social media communication

Critical Background

Define social media

Discuss its role in business

Outline the defining characteristics of social media

How do these characteristics contribute to reputational risk

Business executives fear reputational risk

Negative feedback on social media

Pace at which social media issues unfold

It is recommended to deal with reputational issues proactively

Public relations

How P departments dealt with crises in the past

Differences between social media and traditional media

The company cannot respond with old school P techniques

Social media requires new techniques

A new approach is required

How to use social media to manage reputation risk…

References

Serafin, T. (2015). Reputation risk leading company concern in 2015. Forbes. Retrieved November 20, 2015 from  http://www.forbes.com/sites/tatianaserafin/2015/01/05/reputation-risk-leading-company-concern-in-2015/ 

Spanier, G. (2015). Reputational risk in the social media age. Raconteur. Retrieved November 20, 2015 from  http://raconteur.net/business/reputational-risk-in-the-social-media-age 

Investopedia (2015). Definition of social media. Investopedia. Retrieved November 20, 2015 from  http://www.investopedia.com/terms/s/social-media.asp 

Deloitte (2015). Managing social media risks to reputation: A hot topic on the board agenda. Deloitte Retrieved November 20, 2015 from https://www2.deloitte.com/content/dam/Deloitte/lu/Documents/risk/lu-managing-social-media-risks-reputation-risk-03032015.pdf

The major reason why social media plays a vital role in the recruitment process is because of the fact that applicants reveal more information about themselves via social media than during the normal hiring process.

However, while it continues to exist in the public domain, many applicants oppose the use of their social media profiles as part of the recruiting process ("Social Media's Place," n.d.). This opposition raises public debate about public vs. private life and the right to an individual's privacy. Majority of job applicants argue that social media profiles shouldn't be part of an employer's decision making process since personal life should be regarded as private life. Actually most of them consider reviewing their social media profile as a practice that is equivalent to conducting a security check. On the contrary, employers use social media to vet a candidate when they feel that this person does not portray…

References:

Jackson, R.M. (2010, January 11). Social Media Permeate the Employment Life Cycle:

Employers Must Address their Use and Misuse Before, During and After An Employee's Tenure. Retrieved June 11, 2011, from  http://www.law.com/jsp/nlj/PubArticleNLJ.jsp?id=1202437746082&slreturn=1&hbxlogin=1 

"Pre Employment Background Checks for HR -- A Much Better Choice Then Social Profiling."

(2011, May 19). Pub Articles: Better Articles Pub. Retrieved June 11, 2011, from  http://www.pubarticles.com/article-pre-employment-background-checks-for-hr-a-much-better-choice-then-social-profiling  -- 1305791090.html

Social media/technology in healthcare within the forum/blog online setting is the next step in online communication. Although many have had problems identifying social media as the new platform for communication, it has grown on its own into one of the main methods of communication, advertising, and discussion for consumers and businesses. Friends discuss things over Facebook and share their lives on Instagram and snapchat. Translating that into the healthcare setting can invite people working in healthcare to expand their networks and promote research and new treatment methods they believe will change the face of healthcare. "Many social media tools are available for health care professionals (HCPs), including social networking platforms, blogs, microblogs, wikis, media-sharing sites, and virtual reality and gaming environments" (Ventola, 2014, p. 491).

The HON Code of Conduct for medical and health Web sites has several principles that may muddy the waters when it comes to introducing social…

References

Eschenbrenner, B. & Nah, F. (2015). Social Media in Health Care. Lecture Notes In Computer Science, 76-85.  http://dx.doi.org/10.1007/978-3-319-20895-4_8 

US,. (2013). Top 5 Ways Social Media is Used by Healthcare Professionals. The University of Scranton Online. Retrieved 19 July 2016, from  http://elearning.scranton.edu/resource/business-leadership/top-5-ways-social-media-is-used-by-healthcare-professionals 

Ventola, C. (2014). Social Media and Health Care Professionals: Benefits, Risks, and Best Practices.Pharmacy And Therapeutics, 39(7), 491. Retrieved from  http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4103576/ 

Wiener, L. & Kazak, A. (2015). Pediatric Psycho-Oncology: A Quick Reference on the Psychosocial Dimensions of Cancer Symptom Management (p. 345). Oxford University Press.

This is thus a correlational research measure, which aims to show a correlation between increases in marketing potential with increased use of social networking platforms for SMEs of various industries. The research will use the coding methods of grounded theory in order to extrapolate meaning from open ended survey responses. External validity will be assured through the number of SMEs included in the survey to ensure that results represent a shared consensus.

The type of research you are doing (casual or correlational) -- address measures about external validity

Social networking has such potential for SME business strategies. With this in mind, it is the general hypothesis of the research that social networking would prove to benefit SME marketing strategies enormously. This cost effective measure will allow SMEs to strengthen their marketing techniques to such an extent that they will be able to compete with larger enterprise businesses.

There are a…