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Customer Service
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What is Customer Service?

Customer service sits at the intersection of communications, marketing, and organizational behavior, making it a frequent subject in business communications courses as well as management and operations programs. It examines how companies build and maintain relationships with the people who use their products or services, and how those interactions shape business outcomes. The topic carries academic weight because it connects front-line employee behavior to broader organizational strategy, revealing how communication practices directly influence customer retention, brand reputation, and long-term success.

The papers archived on this topic reflect a wide range of approaches. Many take a case-study format, analyzing specific companies such as JetBlue Airways, Cox Communications, Starbucks, and Commerce Bank to evaluate how their service models function in practice. Others take a problem-solution angle, identifying internal challenges like high employee turnover in customer service roles and proposing structural or policy remedies. Some papers cross into adjacent fields, applying customer service principles to healthcare settings like nursing units, or to industries such as financial services and logistics firms like C H Robinson Worldwide.

A strong essay on customer service should anchor its thesis in a specific, measurable claim — for example, how a particular practice affects employee retention or customer satisfaction — rather than making broad assertions that service "matters." Evidence drawn from company operations, industry frameworks, or documented case outcomes tends to carry more weight than general statements. The most common pitfall is treating customer service as a soft, self-evident subject; strong essays treat it analytically, connecting communication strategies to concrete business results and supporting every claim with specific organizational evidence.

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Essay Doctorate

Liability of Smallness and Newness in Entrepreneurial Firms

This paper provides a review of the relevant peer-reviewed and scholarly literature concerning the liability of smallness, the liability of newness, and how some real-world firms have responded to these constraints. A discussion concerning how smallness exacerbates the decline and demise a firms is followed by an analysis of firms that especially vulnerable to these forces. Finally, an examination of how smaller firms can be assisted

Paper Undergraduate

Marketing Strategy in the Retail Home Furnishings Industry

The retail home furnishings industry is being adversely impacted by the global recession, with demand for these products predicted to continually suffer as housing starts fall throughout the first and second calendar…

Essay Doctorate

Corporate Social Responsibility in the Airline Industry

This paper is about CSR in the airline industry. The paper outlines a definition of CSR and what it means for business. Some examples from within the airline industry are outlined, along with an assessment of whether or not CSR in the airline industry is usually done for economic motivations or not.

Paper Undergraduate

Turning Data Into Competitive Advantage: Enterprise Strategy

Given the exponential increase in data being generated across enterprise, social networking and legacy IT systems, the need for ensuring a consistent set of frameworks and objectives are used to bring relevance to this data is critical. The tendency of "boil the ocean" of data through Big Data initiatives including Hadoop, an open source analytics platform, have recently emerged as one viable alternative (McKendrick, 2012). Yet too often being able to take in literally terabytes of data and analyze it is of limited use without a consistent, strategic framework to make use of it (Rogers, 2011). Too many IT organizations are falling victim to speeding up mediocre reporting and analysis processes without first thinking about how to bring greater value into their strategic initiatives with the data (Daly, 2011). The answer to this dilemma isn't found in more technology; it's found in creating a more effective strategic framework to bring meaning into the data (Kalpic, Bernus, 2006).

Essay Doctorate

Marketing Principles: Parcelforce and Peacocks Case Study

¶ … discover how marketing principles work in different corporations. First there is Parcelforce, a company which has a mission of providing parcel service that is connected to the Royal Mail Group.

Essay Doctorate

Barclays Caribbean Operations: Merger Strategy Analysis

Should Barclay's Caribbean Operations Merge?

Paper Undergraduate

Celestial Seasonings Marketing Strategy: A Case Study

This paper is a case study of the popular tea brand Celestial Seasonings. Celestial Seasonings targets middle-aged female consumers. It is a mid-market tea brand that exclusively produces hot, bagged tea beverages. It focuses on a mid-market approach, as it is neither the most expensive nor the cheapest tea brand and while it offers many flavors it does not offer exotic loose tea.

Urgent Care Centers: Filling the Gap Between PCPs and ERs

The urgent care center and retail health clinic market presently is worth around $10 billion and is composed for strong growth in the future as the lack of primary care doctors and jam-packed emergency rooms progressively move patients to retail sites, as stated by new data by Marketdata Enterprises, an independent market research publisher. After tolerating throat pain and a runny nose for two days, it reaches the point of being unbearable.

Essay Doctorate

E-Business Models of Dell Computer and Gateway Compared

¶ … e-Business Models of Dell Computer and Gateway

Paper Undergraduate

Implementing Quality Control in Operations Management

Operations management centers on carefully managing the processes to manufacture and distribute products and services. Main, overall activities frequently include product creation, development, production and distribution. Related activities include managing purchases, inventory control, quality control, storage, logistics and evaluations of processes. There is often a great deal of focus put on competence and value of processes.

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