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Customer Service
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What is Customer Service?

Customer service sits at the intersection of communications, marketing, and organizational behavior, making it a frequent subject in business communications courses as well as management and operations programs. It examines how companies build and maintain relationships with the people who use their products or services, and how those interactions shape business outcomes. The topic carries academic weight because it connects front-line employee behavior to broader organizational strategy, revealing how communication practices directly influence customer retention, brand reputation, and long-term success.

The papers archived on this topic reflect a wide range of approaches. Many take a case-study format, analyzing specific companies such as JetBlue Airways, Cox Communications, Starbucks, and Commerce Bank to evaluate how their service models function in practice. Others take a problem-solution angle, identifying internal challenges like high employee turnover in customer service roles and proposing structural or policy remedies. Some papers cross into adjacent fields, applying customer service principles to healthcare settings like nursing units, or to industries such as financial services and logistics firms like C H Robinson Worldwide.

A strong essay on customer service should anchor its thesis in a specific, measurable claim — for example, how a particular practice affects employee retention or customer satisfaction — rather than making broad assertions that service "matters." Evidence drawn from company operations, industry frameworks, or documented case outcomes tends to carry more weight than general statements. The most common pitfall is treating customer service as a soft, self-evident subject; strong essays treat it analytically, connecting communication strategies to concrete business results and supporting every claim with specific organizational evidence.

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Paper Undergraduate
CVM vs CRM: Client Value Management for Luxury Pet Brands
Background- Traditional CRM systems have revolutionized customer service, data mining, and the ability for many organizations to be far more responsive to their customers in this age of competition and overcrowded…
Essay Doctorate
Succession Planning in Multi-Faceted Small Business Enterprises
This descriptive research study explored the succession planning in small business entrepreneur of a multi-faceted entity. The purpose was to ensure the continued success and sustainability of small business entities despite their complexity and diversity. Review of the literature discussed indicated that small business enterprises are lagging behind other businesses and organizations in their succession planning endeavors. In assessing the efforts in these entities, Questionnaires, interviews played a larger role in collecting data about succession planning and management programs within Nadia La Russa organization, the roles played by the administrative and HR personnel in embracing opportunities and dealing with future challenges during critical incidents in the process of succession planning.
Research Paper Doctorate
Post-Katrina Communications Strategy for New Orleans Nosh
Strategic Action Plan Nosh Communications
Research Paper Doctorate
Reward Management Challenges in Strategic HRM
Why is reward management potentially so problematic for Strategic Human Resource Management?
Research Paper Doctorate
HR as a Strategic Partner: Competencies and Business Alignment
Over the years in a lot of organizations Human Resources -HR are considered as a source of competitive edge. An increasing appreciation of the fact that unique competencies are got by way of greatly developed employee…
Essay Doctorate
EMC Corporation Core Competency and Relationship Management
The core competency of EMC Corporation is the research and development, selling, implementing and supporting of their virtualization technologies incouding IT infrastructure systems and platforms. EMC's depth of expertise in virtualization and infrastructure technologies has made the company one of the leading providers of cloud computing platforms, one of the fastest-growing segments of the enterprise computing industry today (Horsburgh, 2003). EMC has structured their business into two major categories incouding EMC information infrastructure and VMWare virtual infrastructure, which provides the company the ability to better serve its global base of customers (McCarthy, Capuanuo, Picotte, 2002). The information infrastructure business is comprised of three different segments including information storage, information intelligence group and the RSA information security group. The VMWare virtual infrastructure group is a stand-alone business unit as it is focused on the rapidly changing cloud computing market \(EMC Investor Relations, 2012). EMC reports that their information infrastructure business generates on average 81% of total revenues and the VMWare virtual infrastructure business, 19% (EMC Investor Relations, 2012). The significance of understanding core competencies is that when they are taken together, the complete competitive advantage of a business can better to seen from the vantage point of the industry they compete in. Analyzing core competencies of EMC for example shows how successful the company is in quickly translating research and development (R&D) into virtualization systems and platforms that enable greater performance of cloud computing and Software-as-a-Service (SaaS) applications (EMC Investor Relations, 2012). These two areas are revolutionizing the economics of enterprise software, and EMC is ideally positioned to benefit from this shift in IT spending. Analyzing a company's core competencies can also provide insights into their core competencies relative to competitors as well. Analysis of core competencies can provide a very accurate analysis of the core culture of a company, providing insights into hwo they react to threats and attempt top transform weakness into strengths (Tucker, 2001). The central areas of the EMC business model that contribute most to their core competency include their exceptionally rapid processes in place to translate R&D spending and investment into completed products, a business model oriented towards enriching resellers while also quantifying the proven performance gains as a result of using their products, and strong financial management of their revenue streams and costs (EMC Investor Relations, 2012). These components that comprise the core competency of EMC also directly impact the products and services delivered, as EMC has been able to deliver two to three product generations ahead of its competitors on key virtualization technologies (EMC Investor Relations, 2012). This has made the internal culture of the company very fast-paced even for a high technology company, and also greatly increased the efficiency of the knowledge acquisition processes in the company. EMC deliberately chose an organizational structure for its support of highly collaborative processes that span hardware and software development teams. EMC is also relies on a series of internal reviews that bring together hardware, software and systems teams to the common objective of creating a unified, highly reliable system component or entire platform that will best meet the requirements of their enterprise customers (EMC Investor Relations, 2012). The knowledge acquisition process within EMC is based on creating cross-functional teams that can bring in specific hardware, software and systems engineering expertise on an as-needed basis to further assist with the development of new products (EMC Investor Relations, 2012). The greatest innovations EMC has designed and launched all come from their discussions with customers about future IT infrastructure needs, which are increasingly reflecting a cloud-based focus (Horsburgh, 2003). The ability of companies to create competitive advantage as part of their core competency is critical to long-term profitable growth and financially strong performance over the long-term (Atuahene-Gima, Wei, 2011).
Research Paper Undergraduate
Managing Profitable Customer Relationships in Marketing
Managing Profitable Customer Relationships
Research Paper Doctorate
Dell vs. Gateway: PC Marketing Strategies Compared
The personal; computer industry has been transformed over the past few years by several pioneers in the computer industry. Among those who are at the forefront of such changes are Dell and Gateway.
Research Paper Undergraduate
Capital Budgeting and Applied Materials Technologies
Capital Budgeting and Applied Technologies a. Applied Materials' mission statement is to be closer to their customers, strengthen their product performance, and manage rapid financial changes.
Research Paper Doctorate
Microsoft Monopoly Case: Was It Really a Monopoly?
We are looking to this next phase with great excitement as we recently celebrated the 30th