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Customer Service
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What is Customer Service?

Customer service sits at the intersection of communications, marketing, and organizational behavior, making it a frequent subject in business communications courses as well as management and operations programs. It examines how companies build and maintain relationships with the people who use their products or services, and how those interactions shape business outcomes. The topic carries academic weight because it connects front-line employee behavior to broader organizational strategy, revealing how communication practices directly influence customer retention, brand reputation, and long-term success.

The papers archived on this topic reflect a wide range of approaches. Many take a case-study format, analyzing specific companies such as JetBlue Airways, Cox Communications, Starbucks, and Commerce Bank to evaluate how their service models function in practice. Others take a problem-solution angle, identifying internal challenges like high employee turnover in customer service roles and proposing structural or policy remedies. Some papers cross into adjacent fields, applying customer service principles to healthcare settings like nursing units, or to industries such as financial services and logistics firms like C H Robinson Worldwide.

A strong essay on customer service should anchor its thesis in a specific, measurable claim — for example, how a particular practice affects employee retention or customer satisfaction — rather than making broad assertions that service "matters." Evidence drawn from company operations, industry frameworks, or documented case outcomes tends to carry more weight than general statements. The most common pitfall is treating customer service as a soft, self-evident subject; strong essays treat it analytically, connecting communication strategies to concrete business results and supporting every claim with specific organizational evidence.

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Paper Doctorate
HR Functions in Retail: Hiring, Retention, and Engagement
This paper discusses the role of the modern HR department in an organization. HR can generate value for the organization based upon its selection and retention of top-level staff that suit company needs. Service is increasingly important in convincing customers that quality, rather than price, is the important determinant when selecting a product. Good service requires committed and satisfied employes.
Paper Undergraduate
Economic Impact of Disaster Recovery Planning on Organizations
What is the economic impact of not having a disaster recovery plan should a disaster occur?
Paper Doctorate
Continental Airlines Go Forward Strategy and Real-Time Data Warehouse
The overarching objective of the Go Forward Strategy was to continually accelerate the gains made in customer relationship management (CRM), customer service, operations and the maintenance, repair and overhaul of their jets. What Continental was after was the ability to unify their entire operation into a highly integrated, coordinated customer-based platform that could be used for streamlining every aspect of their operations to exceed customer expectations and deliver exceptional value (Watson, Wixom, Hoffer, Anderson-Lehman, Reynolds, 2006). The Go Forward strategy further galvanized Continental unto a very focused strategy for ensuring their Enterprise Data Warehouse (EDW) turned into a Powerful catalyst for customer-driven change (Watson, Wixom, Hoffer, Anderson-Lehman, Reynolds, 2006). The $30M investment in the Go Forward Strategy was one of the most effective investments in technology any airline has ever made in technology, with Continental netting a gain of $500M in increased revenue and cost savings. In the first year alone, Continental was able to eradicate $7M in fraud and drastically reduce the threat of bankruptcy. In addition to all of these benefits, the company skyrocketed in customer experience ratings and customer satisfaction polls, becoming over time the most respected and favored airline (Watson, Wixom, Hoffer, Anderson-Lehman, Reynolds, 2006). Another significant benefit was the ability to integrate many diverse sets of customer, financial and operational data into a single system of record, which gave Continental a very significant competitive advantage over competitors. With the depth of analytics and business intelligence that Continental Airlines has been able to achieve, they are transforming intelligence and knowledge into a competitive strength which is the most advanced and mature level of analytics decision making there is (Cunningham, Il-Yeol Song, Chen, 2006). All of these benefits are also allowing the Continental culture to heal from three bankruptcies and become stronger as a result, which has also given the entire company a chance to resurrect itself and serve customers more effectively than ever before.
Thesis Undergraduate
Malpractice Vulnerability and Prevention in Helping Professions
Regardless of what specific profession a practitioner is engaged in, there are certain malpractice vulnerabilities that are germane to industries in which people seek the help of others.
Paper Undergraduate
Employee Satisfaction and High Performance: Key Links
¶ … People Satisfied in and with their Jobs Generates high employee performance Employees are the greatest asset to the organization because they act as intelligent drivers to the productivity of the firm.
Paper Undergraduate
Verizon Wireless Multi-Department SWOT Analysis
Verizon Wireless was formed from a massive merger which brought Bell Atlantic Mobile together with a number of other major wireless service providers in 1995 to establish what would become the largest wireless carrier…
Research Paper Undergraduate
Motivation and Organizational Behavior: Key Theories
Organizational behavior has long been a subject of discussion for both private and public organizations. In addition, the concept of motivation in the workplace has also been the topic of a great deal of debate.
Research Paper Undergraduate
McCarran Airport Service Operations: CUSS, RFID, and SOA
McCarran International Airport Las Vegas, Nevada
Research Paper Undergraduate
SAP's Internet Marketing Strategy: A Comprehensive Analysis
SAP's ability to execute on and compete using their Internet-based market strategy as part of their global approach to defining integrating marketing strategies, defining go-to-market architectures that support core…
Paper Undergraduate
Southwest Airlines Culture and Management Analysis
Southwest Airlines is an organization that illustrates the strength of the correlation between decision making, exceptional internal communications, and effective use of unique and highly differentiated leadership…