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Customer Service
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What is Customer Service?

Customer service sits at the intersection of communications, marketing, and organizational behavior, making it a frequent subject in business communications courses as well as management and operations programs. It examines how companies build and maintain relationships with the people who use their products or services, and how those interactions shape business outcomes. The topic carries academic weight because it connects front-line employee behavior to broader organizational strategy, revealing how communication practices directly influence customer retention, brand reputation, and long-term success.

The papers archived on this topic reflect a wide range of approaches. Many take a case-study format, analyzing specific companies such as JetBlue Airways, Cox Communications, Starbucks, and Commerce Bank to evaluate how their service models function in practice. Others take a problem-solution angle, identifying internal challenges like high employee turnover in customer service roles and proposing structural or policy remedies. Some papers cross into adjacent fields, applying customer service principles to healthcare settings like nursing units, or to industries such as financial services and logistics firms like C H Robinson Worldwide.

A strong essay on customer service should anchor its thesis in a specific, measurable claim — for example, how a particular practice affects employee retention or customer satisfaction — rather than making broad assertions that service "matters." Evidence drawn from company operations, industry frameworks, or documented case outcomes tends to carry more weight than general statements. The most common pitfall is treating customer service as a soft, self-evident subject; strong essays treat it analytically, connecting communication strategies to concrete business results and supporting every claim with specific organizational evidence.

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Essay Doctorate
Smartphone adoption and the decline of American landline telephone markets
The ability to find new markets is critical for any new business and established one as well. The most important aspect of this process is creating new foreign markets for older products. This summary includes an analysis of where handsets can he marketed successful in Cuba.
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Paper Doctorate
Human resource management and technology integration at CVS
The business of CVS is to provide products and health services with a vision that "strives to improve the quality of human life" (CVScaremark, 2011). Taking a look at two of the organization's strategic goals of the…
~1 min read
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Research Paper Undergraduate
Four customer retention tactics and their measurement effectiveness
The customer retention strategy the company I work for relies on is actually comprised of four specific tactics. The first and most costly is the assigning of dedicated, exclusive account managers for the largest…
~1 min read
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Essay Doctorate
The United States Postal Service's struggle with digital disruption and organizational change
The United States Postal Service is an efficient organization. mobile devices give access to social media and texting, an aspect that has changed the need for physical letters.The USPS prospects could be enhanced through offering effective services to government storage and delivery services as well as the under-served users who include the elderly and low-income earners. web migration and recession is compelling USPS to lose business. Consumers are weary of persistent raise in postage costs thereby making them shift to electronic bill payment. The UPS and FedEx have actually changed their business operations along with the shifts in the market
~1 min read
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Paper Undergraduate
Managing organizational culture across UK, India, and China operations
This report has been prepared to present an analysis of the culture management process that may be developed by the company in view of the plans for expanding operations to China and India. This report begins by presenting the definitions of culture, norms, values and related concepts to aid in the comprehension of the report. An analysis of the various studies conducted on the national and organizational cultures of the United Kingdom, India and China is presented.
~1 min read
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Paper Doctorate
Strategies for restoring a struggling restaurant's profitability and reputation
¶ … Restaurants are typically characterized by great customer service, unique product offerings, and an enjoyable environment. In the past, our restaurant has suffered substantially on all of the above mentioned fronts.
~1 min read
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Research Paper Undergraduate
Virgin Mobile USA's pricing strategy for the cellular market
Virgin Mobile USA: Pricing for the Very First Time
~1 min read
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Research Paper Doctorate
Implementation and monitoring of tactical and operational business plans
(A) Implementation of Tactical and Operational plans. (i) Supply chain of resources to organizations or department set-up and functioning efficiently. (ii) Requirements for skilled labor are fulfilled as per plans (iii)…
~1 min read
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Research Paper Undergraduate
Business process outsourcing: Nike and UPS case studies
According to Scott Bury's article "Outsourcing separates winners and losers" despite the considerable energy most businesses have devoted to studying and implementing process outsourcing, business process outsourcing…
~1 min read
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Paper Doctorate
Business intelligence implementation: lessons from clinic and resort cases
Business intelligence is described as the "business capability of extracting actionable insight from business and market data to support better decision-making and improved corporate performance." (The Business Intelligence Guide, 2011) Furthermore, Business Intelligence is the business reported to be the "most wanted technology by business across the world" because business intelligence "even in current times of economic downturn, when IT budgets are being cut, is still at the top of the list of urgently needed business capabilities." (The Business Intelligence Guide, 2011) The critical need for business intelligence was learned by the clinic and resort cases, which are reviewed in this study.
~1 min read
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