Assessing Dell's Distribution Channels
Dell Corporation (NYSE:DELL) is a global provider of personal computers, laptops, enterprise servers and storage networks, generating $61B in revenues during its latest fiscal period. All products are sold through a multichannel marketing and distribution strategy, with the server systems being sold through a network of distributors, dealers, resellers and service providers. The Dell servers are heavily customized to the specific needs of a given business, which provides distributors, dealers and resellers with an opportunity to customize these systems and gain incremental profit. Dell's approach to multi-channel distribution relies heavily on the distributor to share inventory carrying risk and the reseller to customize the system to user needs. This is a well-known best practice in multichannel distribution, of distributing risk evenly throughout an organization while ensuring systems are configured to specific customer needs (Magrath, Hardy, 1987).
Analyzing the Effectiveness of the Dell Multi-Channel Distribution…… [Read More]
I email file. I writer: Betty comlete paper
Distribution, location and timing
A three tiered distribution structure will be adopted by EndovileTire Solutions. From the factory, the products will be supplied to the regional distribution centers which will then transfer the goods to carrying and forwarding agents who will act as godowns for distribution of the products to delers. Finally, the goods will get to divisional distribution centers which will then distribute to the final retailers. This structure is adopted because it allows for timely delivery of products to retailers as well as provides a safe and efficient way of transporting goods. This will ensure that no major stock outs experienced.
In terms of dealers, EndovileTire Solutions will focus on independent tire dealers who are the most dominant in the tire distribution channels. Independent tire dealers account for over 60% of the wholesale sales made in the tire…… [Read More]
Wal-Mart and the Loss Leader Concepts' Impact on Distribution
Wal-Mart's use of loss-leader pricing strategies in their toy retailing operations is detrimental to the long-term viability of the toy industry and ironically, to Wal-Mart itself. This loss-leader approach to pricing toys below their cost to drive up traffic in their retail stores is flattening the elasticity curve of newly-introduced toys and causing manufacturers to second-source and often move their manufacturing off-shore, where quality and safety standards are not nearly as rigorous as in the United States. Loss-leading pricing strategies are meant to drive up retail foot traffic. Wal-Mart's purchasing economies of scale and focus on supply chain efficiencies, which are briefly described in this paper, all contribute to their ability to price toys below to wholesale price to other retailers. The flattening of pricing elasticities of new toy products greatly impacts the profitability of toy manufacturers themselves. Taking a loss-leader…… [Read More]
Not all channels will therefore be equally effective for all businesses. Distribution may for example occur by means of intermediaries, as in the case of Xerox above, or directly from the business itself, which also occurs at Xerox in some cases.
On-site, direct sales usually occurs when small businesses are established, and the product or service is sold directly to the customer from the premises of the business. The target consumers are then also located within the immediate vicinity of the business. When target consumers find themselves in a wider geographical area, direct mail is another channel that can be followed. Particular customers are targeted by means of flyers, brochures, etc. In order to sell the product. Orders can then be made via mail. A drawback of this distribution channel is that, while less costly than many other ways of advertising, it may damage the image of the company when…… [Read More]
International Distribution Channels
Strategic Alliances in International Distribution Channels
Of the many critical success factors necessary for international distribution channels to succeed, the most important are found within the context of International Strategic Alliances (ISA). In the research study results presented in the peer-reviewed study Strategic Alliances in International Distribution Channels (Mehta, Polsa, Mazur, Xiucheng, Dubinsky, 2006) the authors provide an empirically sound and well defined framework fro evaluating the potential success of ISA alliances across nations, geographic regions and cultures. The authors conclude that the motivation to learn and share knowledge, followed by relationship closeness is the two most critical success factors that contribute to (Mehta, Polsa, Mazur, Xiucheng, Dubinsky, 2006). These two factors can traverse differences in cultural orientation towards competitive and commerce, as is shown in the result of the U.S. And Poland compared to Finland and the People's epublic of China (P..C.).
Analysis of Objectives and…… [Read More]
The more effective strategy for creating consumer demand is pull-oriented, yet is inordinately more expensive to initiate and maintain. The costs of a pull strategy include continual advertising both online and offline, and a continued commitment to keep the brand and its value at the forefront of consumers' mind. Once a customer has become loyal however, pull marketing strategies make up-selling and cross-selling products more effective. By initiating a strong pull-oriented marketing campaign, marketers can also attain greater levels of control over their channels as well.
Part Two: Product advertising Objectives
Locate a print advertisement (magazines, newspapers, direct mail, etc.) that has a special appeal to you personally. The located of the ad is also cited below.
The advertisement was chosen from the August 6th edition of the Wall Street Journal, featuring the partnership between Sprint and Treo (Sprint/Treo Advertisement, 2008).
Write a comprehensive description of that advertisement so that…… [Read More]
The imminent matter of concerns to be sorted out by the manufacturer includes,
Selection of a retailer or distributor having good and strong public relations.
Cater for logistics, shipment issues when the retailer network expands / Time dilation.
Mere incentives offered by the retailers as compare to Super Market Giants.
The public and market repute of the retailer has to be thoroughly reviewed. The standards of the products aren't solely derived from its production standard; rather the mode of supply for the product also determines and influences its standards. Consumers are never good enough to conclude their remarks on the toy products by looking into the brand only; it's the manufacturers and consumer interface i.e. retailers in this case, who adversely shape and mould the thoughts and attitude of the consumers toward the product/brand.
The effective solution can be if the manufacturer voluntarily support and help the retailer to flourish…… [Read More]
Smart Phone Pricing and Distribution Channel Analysis
The pricing strategies and tactics of innovative products including smart phones more effectively and clearly define their position in a market compared to another other strategy including marketing and advertising (Piercy, Cravens, Lane, 2010). The decision to pursue a specific pricing strategy will have a long-term impact on how the value of the smartphone is perceived by customers, and will also impact how elastic a potential new market is. Due to all of these factors over and above covering costs and ensuring a sufficient gross margin for profitability, pricing is the most strategic of marketing strategies there are (Marn, oegner, Zawada, 2003). The intent of this analysis is to present a pricing strategy for a new smart phone, determine and discuss pricing tactics for the phone, and identify any legal and ethical issues related to the chosen pricing tactics. In addition, marketing distribution…… [Read More]
, 1996, p. 180). Further, by looking into alternative channels for distribution, companies including IBM and CHANEL, Inc. can ensure they provide all customers, internal and external, the opportunity for expressing their personal preferences. This is important whether those preferences relate to personal interaction, the convenience associated with doing business with a company, or the ability to keep costs minimal when interacting with their preferred clientele and customers (Anderson et al., 1996).
Thanks to the advent of modern technology, there is more competition than ever before in the global market. The only companies that will succeed are those that open the doors of business by engaging the possibility of low-cost and multiple distribution channels. Each channel offered should provide its own unique advantages. All will carry some disadvantage, so it is the job of the company utilising such systems to decide which channels are likely to produce the most benefit…… [Read More]
However, the use of the Internet can also result in more patient self-diagnosis and greater exposure to healthcare advertising, which can increase consumer demand for visits for imagined illnesses, or for new, advertised but untested or unnecessary drugs.
The target market for these new healthcare distribution channels
Consumers who use the Internet frequently who wish to find a provider in the area, providers seeking to reduce their administrative costs, consumer wishing to see if a particular provider is in-network, are all potential ways for using the Internet to access information about their healthcare plans and increase this medium's usefulness for consumers accessing data through larger channels and venues.
The way technology is used to offer services at these new channels
The ability to provide information to a wide range of people enables, theoretically, an increasingly expansive health care insurance bureaucracy to disseminate information to consumers. For example, consumers can log…… [Read More]
Dog Food Company
Overview of the Company
Meow, Bark and Everything Else is an all-natural pet food company. The company has several lines of pet foods, created from local ingredients, starting with cats and dogs, and hopefully expanding to other types of pets as well. The products will be sold locally through a couple of different distribution channels. This presentation will focus on what those channels look like.
We intend to start with two different distribution channels. The first is to have a company store at the site where we produce the pet foods. This channel has several advantages that will help us to make this particular channel successful. A lot of those advantages stem from having complete control over this particular distribution channel The second distribution channel model will be to go through local pet and grocery stores in the area. There are a couple of other…… [Read More]
These customers are the largest potential customers and the ones most willing to work with our company. There will not be a channel specifically geared to the individual homeowner, because of the difficulties in installing the barrier in an existing building, and the fact that the barrier needs to be installed by a professional in order to be under warranty. We have explored some options for distributing to the single customer market, but none have proven to be viable. At present, therefore, the only significant distribution channel will be direct distribution to contractors who have formed a business relationship with our sales representatives.
We control the channel -- but for access to the customers we have a team of sales representatives. These will preferably be people who are already involved in the industry and have good contacts. It is important to realize that by distributing through one channel to one…… [Read More]
Marketing Distribution Channels
The retail behemoth al-Mart has been called the template for 21st century capitalism. In an article entitled, "al-Mart: Template for 21st Century Capitalism," author Corwin Pavilion notes "al-Mart is noted for its low-price, low-wage, globally-sourced business model, a strategy that has achieved precision control of manufacturing, inventory, and distribution by taking full advantage of the world's new telecommunications infrastructure." Traditionally, distribution issues come into play heavily in deciding a corporation's specific, rather than general branding strategy. "In order to secure a more exclusive brand label, for example, it is usually necessary to sacrifice volume," while "some firms can be very profitable going for quantity where economies of scale come into play." (Consumer Psychologist, 2004)
Along the lines of this traditional model it is true that al-Mart's success partly rests on its maximization of the phenomena of high-volume sales. However, rather than focusing on a specific…… [Read More]
The product's perishibility makes the supply chain area of fulfillment critical. Using a regional distribution center strategy and working with retailers, independent chains and mass merchandisers to achieve at least two inventory turns a month, inventory and forecast optimization strategies need to be put into place to alleviate the additional costs of distribution there will be Vendor Managed Inventory (VMI) programs in place for the mass merchandisers and stock balancing with only the largest mass merchandisers. In addition, the use of marketing co-op funds and a market development funds program to support smaller retailers and stores selling the cards on their own, reimbursing them for advertising will be produced. This will operate in much the same was as the marketing co-op program at Intel called Intel Inside, which reimburses resellers for their pre-approved marketing expenses.
The overarching goal of the multi-channel management strategy needs to be focused on how to…… [Read More]
Distribution Analysis Report
Channels of Distribution Analysis Report
The current investigation looks at the marketing mix for Erb Asia, an Australian's company, which Keerati Plodprong, a Thai lady is the principle of Jowjin Pty Ltd. "Having examined the environment… the manager is prepared to design a marketing mix that will effectively meet customers' needs" (Etzel et. al, 1997, p. 552). But it is not just the manager's job at Erb: if they are working as an active listener as well as communicator, they will then be able to make creative decisions based on a framework of team thinking. "To the extent that the information is made public and transparent, it will make people better informed and able to make better choices. New economy organizations tend to be flat, decentralized, and open to employee initiative" (Kotler, et. al, 2002, p. 4).
The foundation of any effective multichannel management strategy is the…… [Read More]
Distribution plays an important role in the success of a business because it ensures that a firm can deliver products and/or services to customers efficiently and at effective costs. Generally, the members of a firm's distribution channel offer a significant marketing resource that enables the company to increase market share and expand to new markets based on the established business relationships and local knowledge. Notably, distribution provides various opportunities for the marketer that could normally be linked with the other elements of the marketing mix. Nonetheless, the same distribution strategy is unlikely to be effective for every company because of the need for markets to be balanced. Therefore, companies are required to make decisions regarding the most effective and appropriate distribution strategy. The main focus of distribution decisions is to establish a system that basically permits customers to gain access and buy a marketer's product.
Distribution Strategy for…… [Read More]
Assessing the Effectiveness of Channel Structures, Global Advertising Campaigns and Sales Promotions on Profitability
The synchronization of channel structures, global brand management and advertising campaigns, and sales promotion all must be continually strengthened over time for companies to stay on course to their objectives. Best pr5actices in multichannel management in both B2C and B2B contexts is predicate don keeping these three attributes coordinated, tightly integrated and moving together towards a common objective (Bellin, 2006). The intent of this paper is to evaluate which factors most influence channel structures and strategies of global markets, define how global brands and advertising campaigns benefit a company, and define the role of sales promotion in the marketing mix, analyzing how they vary between industrial and consumer products.
Of the many factors that influence channel structures and strategies that are available to global marketers, the most prevalent are those that have to…… [Read More]
Marketing plans can vary in complexity from fairly basic to very complex. There are several types of layers that may or may not exist, depending on the situation. Some of those important layers will be discussed in this report. Indeed, there are items to decide and decipher that include channel design strategy, exclusivity agreements and how best to handle the transportation and display of the product. When it comes to bringing the goods to a point of sale, this would include how the goods get there, who gets them there, who will state the items, when that will be done and how that will be done. While the individual steps to an exclusive retail sales arrangement, proper timing and management of resources and people is extremely important.
The scenario presented for this report is not terrible intricate or detailed. However, it is important to detail what is…… [Read More]
Substantial Changes in Channel of Distribution
Rao (1999) states that distributors and channels of distribution has existed for a long period of time as these channels are used to get products to customers in convenient, faster, cheaper, and more effective manner. Given the significance of distribution in getting products to customers, businesses or companies in every industry are increasingly looking for suitable channels of distribution. Effective, cheaper, and faster distribution of products to customers is considered critical toward the successful and profitable operations of any business/company. Consequently, different industries continue to experience changes in their channels of distribution as means for enhancing efficiency and profitability. These substantial changes are influenced by various factors, but focus on enhancing efficiency and profitability.
The retail industry is one of the industries that has experienced substantial changes in the channels of distribution. These substantial changes in the channels of distribution in the retail industry…… [Read More]
" (Rizzoli, Oliverio, Montemanni and Gambardella, 2004)
According to Rizzoli, Oliverio, Montemanni and Gambardella objectives are that which "measure the fitness of a solution. They can be multiple and often they are also conflicting. The most common objective is the minimization of transportation costs as a function of the traveled distance or of the travel time; fixed costs associated with vehicles and drivers can be considered, and therefore the number of vehicles can also be minimized." (Rizzoli, Oliverio, Montemanni and Gambardella, 2004) Vehicle efficiency is another objective to consider and this is stated to be expressed as "the percentage of load capacity" and it is held that the higher the load capacity the better. The objective function is also used in representation of 'soft' constraints described as constraints "...which can be violated paying a penalty." (Rizzoli, Oliverio, Montemanni and Gambardella, 2004) oth independent variables and dependent variables are contained within…… [Read More]
Channel Management B2B Marketing
The report analyzes the case studies of Lotus Development Corporation, Aqualisa Quartz Shower and Atlantic Computer. The report defines the problem statements and identifies the alternatives in the case, and the report provides recommendations to assist the companies to make effective decisions. The Lotus was facing challenges whether to discontinue with its distributor and dealers and use its saleforce to deal directly with its corporate users. The report recommends that the Director of Sales Operations should continue using its distributor and dealers; however, the company should use its saleforce to deal directly with corporate users demanding for direct services.
However, the report recommends that the Harry awlinson (HBS) should use 2 or 3 minutes TV ads to demonstrate the innovation leap of Aqualisa Quartz Shower. The promotion strategy will assist the company to enjoy the sales advantages from the Aqualisa Quartz Shower. In the third case,…… [Read More]
olex watches: olex deploys an exclusive distribution strategy. Its high pricing is part of its appeal, given that wearing a olex signifies one's economic status. olexes can be bought at high-end jewelers, department stores, and select shopping areas which high-income consumers are likely to patronize.
Coach purses: Coach similarly has an exclusive distribution strategy. They are expensive items of clothing, usually sold at select Coach retailers. These stores are often in exclusive malls or in high-rent districts of urban locations.
Land over sport utility vehicles: Although these vehicles are not the most expensive means of transportation available, they are not universally desired by all consumers. People in cities will likely have less desire for SUVs given that they do not need all-terrain vehicles and are more concerned about the price of gas than their suburban counterparts. However, within certain pockets of the country, and also within certain consumer…… [Read More]
Distribution Channel Analysis Identifying Wholesalers, Distributors, Retailers, and e-Commerce
ingle or multiple channels of distribution can be utilized including the direct channel of the Internet using the company's e-Commerce website as well as the direct channel of sales teams. Multiple teams that specialize in different products of customer segments may also be utilized. Direct channels include catalogue sales and retail sales as well as the use of a wholesaler or distributor, which is described as a company "that buys products in bulk from many manufacturers and then resells in smaller volumes to retailers. The Value-Added reseller will work with end-users to make provision of custom solutions that including "multiple products and services from different manufacturers." (VanAucken, 2013) a consultant can be used to develop relationshi8ps with companies and make provision of various services types. A dealer may purchase inventory from a manufacturer or distributor and then resell is to an…… [Read More]
Apple's size and brand loyalty both assist the company in managing its distribution partners - it would be difficult for those partners to replaces Apple's business. ith both FedEx and Best Buy, Apple forges direct partnerships based on mutual interest. This gives partner firms increased motivation, beyond the basic financial terms of the contract. Best Buy, for example, gives up floor space, motivating them to help make the arrangement work. The closeness of these partnerships ensures that each party is equally motivated.
There are other methods for channel partner motivation as well. One common method is through the use of incentives, offering better margins or other financial inducements to convince the channel partner to give them preferential treatment. Other means of motivating includes superior training and customer service, such that it is easier for the partners to sell your company's products than your competitors. Lastly, exclusivity deals may provide guarantees…… [Read More]
Pricing and Distribution:
As an extremely important decision for a company, pricing is the only element of the marketing mix that generates revenue. The positioning of a product in the market is dependent on its pricing since customers tend to greatly resist attempts to change price once it has been set up. As compared to other elements in the marketing mix, price is the variable with which a competitive response can be quickly implemented. On the contrary, distribution basically involves the process of getting the product from the manufacturer to the intended consumer.
How Pricing and Distribution Complement each other at Costco:
Costco is a company that has itself as a means with which brides and grooms can create an unforgettable wedding day through reasonable prices. In the past few years, the warehouse store sells all wedding-related accessories including engagement rings, invitations, flowers, and trips for honeymoon. While it's difficult…… [Read More]
Stihl Incorporated Case
Marketing and Distribution Objectives
Channel Situation Analysis
Alternative Plans and Plan Evaluations
Marketing and Distribution Objectives
The Stihl distribution network is composed three tiers; manufacturing, distribution centers, and independent owner/operators. The marketing and distribution strategies must be interlinked because of the incredible amount of overlap inherent in delivering the value message and product to the end user. For example, in regards to Stihl, the bulk of the marketing messages are delivered almost exclusively by independent dealers who are also representing the final point and third tier in the distribution channel. This in turn allows for greater opportunities for product differentiation as opposed to the various forms of mass merchandisers who generally are more dependent upon pricing conditions and the competitive landscape.
Stihl's objectives are clearly laid out in the case study and are best summarized by the statement that to sell Stihl products you must also be…… [Read More]
International Channel Management
The Japanese Distribution System has been under a lot of scrutiny and assessment and analyses by foreigners, and these analyses have attempted to find out the reason behind the absolute 'no go' principle that they find when they attempt to export any product to Japan. In a basic comparison between Japan and the United States of America, for example, while there is one single retail store for every 68 persons in Japan, in America, there is one retail store for every 120 persons. (Japanese Business Environment) The Japanese Distribution is virtually in the midst of a big controversy today, wherein the distributive structure and the various trade practices followed by the Japanese are under question. (A new perspective on the Japanese distribution system: structure and trade practices) The fact is that the Japanese Distribution System came into being during the early years of the seventeenth century, when…… [Read More]
Sales Channel Comparison
Consumer Channel (Lands' End)
Land's End is a world leader in multi-channel retailing and multi-channel management, selling online, over the telephone, through its own stores, affiliate stores and through Sears' larger retail outlets. Sears Holdings acquired Lands' End in 2001 and has since then continually integrated the company's products into the Sears selling channels as well. The core focus of the company from a product standpoint is casual and customizable clothing for men, women and children including infants. In addition, the company also sells many accessory items including handbags, travel accessories and weather-related personal products. Another part of the company's channel are its 15 different Inlet and NQP-branded stores operating in Illinois, Minnesota, New York and Wisconsin. The company has made many horizontal marketing system decisions including expanded into Land's End School and Land's End Business Outfitter, in addition to Land's End International. This last venture moved…… [Read More]
highly legal enforcement through written contracts and covenants. Japanese channel relationships then take a much more longer-term perspective of change and growth, and rely more on indirect and often informal means of communication vs. formalized approaches. While to a westerner the Japanese distribution channels appear to be quite inefficient, the building of ownership of initiatives that eventually permeate a distribution channel makes execution of strategies much more efficient through trust than if a purely metric-driven approach to strategy execution was used.
Columbus, L (2003) e-evaluate How Your Measure Your Channels' Performance. AM esearch. Boston, MA. from the Internet on February 5, 2008. http://www.lwcresearch.com/filesfordownloads/eevaluateHowYouMeasureYourChannelDec2003.pdf
Columbus, L (2003a) Configuration is at the heart of fulfillment for complex manufacturers. AM esearch. 2003. Boston, MA. Assessed from the Internet on February 5, 2008:
awwas, M., Konishi, K., Kamise, S., Al-Khatib, J (2008). Japanese distribution system: The impact of newly designed collaborations on…… [Read More]
Marketing Channel Strategy
The marketing channel(s) that will be used to distribute the product and the reason why these channels were selected.
In order to have the widest possible consumer reach, the household cleaning products will take advantage of the media, national retailers, catalogs and the Internet as distribution channels.
Objectives of each channel selected.
The major objective of the media will be to achieve brand equity, a key success factor for any consumer product. usy consumer now expect multiple benefits from cleaning products such as prevention of build-up, protection of surfaces and the ability to stretch the amount of time in-between cleanings (Household cleaning products, 2004. Thus, the media is an essential vehicle to communicate this message. National retailers are expected to be the large source of actual sales volume. Particular attention will be given to supermarkets, the leading channel for household cleaners (Household cleaning agents, 2004). In addition,…… [Read More]
Brooks Brothers Distribution
Marketing Channels and Channels of Distribution
Marketing channels are the means by which goods get to consumers. For apparel, this typically refers to the different retail channels that a company uses. In luxury goods, these can be described in the form of a matrix with one axis reflecting company-owned channels and non-company channels and the other axis reflecting online and bricks and mortar retailing channels. Most luxury apparel firms use a mix of company-owned stores and boutiques within department stores -- or even just distributing in department stores. The strategy, as reflected by a wide range of such apparel companies, typically reflects the high-end merchandise in the company store and non-company channels offering clothes from any point on the price/quality spectrum. Brooks Brothers typically only offers high-end clothing, but does so through both its company-owned stores and through other outlets as well. For example, Brooks Brothers has…… [Read More]
channel management practices that have been developed via thorough research and analysis of the world's leading companies?
Channel management is a process that entails managing the relationship between a vendor and the third parties used by them to get goods and products into client's hands, while making sure that the post-sales services and support are still of high quality. A channel can be either a one- or two-tier relationship. In the one-tier relationship, a vendor is selling products directly to a reseller; in the two-tier relationship, a vendor is selling to the third parties indirectly through a distributor. Effective channel management can help to greatly increase revenue and profit margins for vendors through creating incentives for channel partners to promote or market their own branded services and support; it is also useful to be able to achieve the right overall pricing for the end users[footnoteef:2]. [2:
KPMG. (2011). Leading practices…… [Read More]
Price and Channel Strategy
Dynamic and Static Pricing Strategies
Price constitutes an important element of the marketing mix. It significantly influences profitability and business growth. Price is basically the cost the consumer incurs in acquiring the product or service on offer. It is the only element in the marketing mix that has direct implications on revenue. Major factors that influence pricing decisions include cost, consumer preferences, competition, and distribution channels (Baines, Fill & Page, 2011). Within the global or multiregional context, price setting may be even more complex as additional factors have to be considered, such as foreign exchange costs, inflation, and export costs (Wilson & Gilligan, 2005).
Generally, pricing may be static or dynamic. Static pricing entails maintaining the same price for all customers regardless of changes in market conditions (Lamb, Hair & McDaniel, 2012). While this option minimises administration difficulties, it may not satisfy all market segments (Baines,…… [Read More]
Entrepreneurship: Growth Plan eport
Geetha Jayarman and her business venture thus far have had a unique and interesting value proposition in which she has created for her consumers. She has created many food items that are distributed and sold through various distribution channels that all incorporate many of the new trends that are developing within the healthy eating phenomenon that is sweeping the entire U.S. to a greater or lesser extent. Strategic management can be defined as the process of formulation and implementation of the company objectives and goals which are made keeping in mind the resources available with the company and the internal and external environment that the company is functioning in (David, 2005). Thereby strategy can be defined as the course of action that a company develops with the optimum use of resources with the aim of achieving its long-term goals. The three businesses that Jayarman…… [Read More]
1. Under what conditions do organizations conduct a marketing audit?
The conditions under which an organization may want to conduct a marketing audit include: (a) whenever a company needs to be reminded of what products and services it actually offers to the public—which can happen more frequently than one might realize, as there are typically many products and services that a firm will offer that it fails to monitor or keep track of effectively; (b) whenever a company needs to be reminded of marketing campaign objectives so that the campaign can be more effectively arranged; (c) whenever a company needs to know why some actions have worked and others have failed—learning lessons from the past is one of the best things a marketing audit can do for an organization; (d) whenever a company needs to identify where it is wasting resources and being inefficient—the marketing audit can reveal ways…… [Read More]
channels of distribution is that they cause the firm to be partnered with other firms in pursuit of their customers. For example, a manufacturer often has to be in a multi-party partnership with wholesalers and retailers in order to get things done. The problem is that the manufacturer loses some control over what happens and really has to compete more directly with other manufacturers because of the way wholesalers and retailers do things. Show how this affects costs and prices and how manufacturers are able to overcome the fact that their channels of distribution actually make competition more difficult. Also, discuss the impact of these phenomena on the Promotional objectives and plans of the firm. In order to answer this question, you will need to consider "push" and "pull" ideas as they relate to distribution and communication (the P's which we are highlighting here). Consider the customers and competitors in…… [Read More]
Seat Could Expand to Any of the Following Options:
Booking a seat in any restaurant internationally
This can be by taking a virtual tour of recommended top restaurants in countries. The user types in the country / state / region that he is planning to visit, either by name or by area code. The system shows a condensed map of the region, before zoning on recommended names of 4 / 5 star restaurants in the region. Pictures and a brief description of each restaurant appears in a pop-up.
An additional option can be a 2-minute virtual tour of the restaurant in question, including a film clip of menus and recipes as well as food preparation. Alternately, a web link can direct the user to the page.
The MySeat expanded international version allows the customer to book a date and seat in that particular restaurant on a pop-up diary / calender…… [Read More]
Nike is a world known company which deals and supplies footwear, accessories clothes and equipment to different clients. The company also offers services and marketing to many countries around the globe. It has more than 1400 opened stores in different countries (Kreng & Wang, 2013). Nike is also the biggest distributor of sports garments to many athletes. The National Basketball Association has signed a contract with Nike to be providing basketball jerseys to more than thirty teams.
Basic configurations, Flow of Products and Typical Participants
As a retailer, Nike’s management ensures that it has established a successful basic configuration of the firm. The basic arrangement of the company ensures that it has defined its goals and targets. In this case, it is important for every company to define their codes that can help improve the organization’s performance. Besides, Nike usually has a basic configuration on each of its stores…… [Read More]
Adding additional distributors in the regions that were once exclusive and highly selective leads to price cutting, a quick loss of gross margin, channel conflict, and over the long-term, one or more distributors refusing to carry a given manufacturers' products due to a lack of profits being available ion their sale. This is what happened with certain PC manufacturers during the 1990s when over-distribution was a common problem, spurred by cross-channel conflict and rounds of severe price cutting (McKinsey 2003). When manufacturers add in distributors to areas previously exclusive, the entire dynamic of selling across all indirect channels changes, specifically in the area of distributor loyalty as well. It is a best practice to specifically stay focused on one distribution strategy and work to increase distributor loyalty first before ever adding additional distributors to cover the same markets.
McKinsey (2003) - Marn, Michael; oegner, Eric; Zawada, Craig. "The Power…… [Read More]
Product Distribution Is Changing
The much-predicted demise of the middlemen, including the fundamental re-ordering of entire distribution networks including the onslaught of the direct selling model, has failed to materialize. The revolution and rapid ascent of disintermediation is being replaced with a much more potentially disruptive force in many industries, and that is a fundamental change in how customers choose to learn and buy products (Shunk, Carter, Hovis, Talwar, 2007). Ironically the disintermediation that was to occur in computer hardware and technologies has given way to a re-intermediation of the value-added reseller (VA) where knowledge and insight into meeting customer needs is replacing what had been purely theoretical frameworks showing how disintermediation would create more efficient value chains (Mills, Camek, 2004).
Analysis of Disintermediation In The Age of Knowledge-Based Competition
The traditional role of the middlemen, specifically focusing on streamlining the transaction from a manufacturer or service provider to the…… [Read More]
Marketing Channels and Methods -- the New Svelte Shape of McDonald's
Objectives & Mission Statement
Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin' it," (McDonald's Official ebsite, 2005), shareholders in the fast food company have not be equally enamored of its current stock performance and plummeting sales. (The Rogue Investor, 2005) Thus, the objectives of the new McDonald's marketing campaign must be to undo some of the economic and public relations damage done to the company by the negative press generated by the success of Morgan Spurlock's film 'Supersize Me.' Over the course of the year, McDonald's wishes to gain a greater percentage of the revenue of the current fast food market than its most prominent burger-oriented competitors endy's and Burger King. McDonald's also wishes to gain some of the type of positive media as generated by the sandwich chain Subway. The Subway Diet…… [Read More]
Supply Chain Management and Concentrated Clusters
Concentrated Clusters and Improvement in Supply Chain Management and firm's overall performance
Clusters are geographic concentrations which comprise of interconnected organizations or associations that manufacture products or deliver a service to a particular industry or field. Clusters are mainly a mix of companies belonging to the same industry or located in the same technological facility sharing resources like infrastructure, suppliers and distribution networks. It mainly consists of three or more companies with downstream extension to channels and customers and lateral extension complementary goods' manufacturers including companies with industries related skills, technologies and inputs (Cognizant 20-20, 2011).
Concentrated clusters have immensely wide benefits to each firm's performance, particularly performance pertaining to supply chain management efficiency. There are certain common characteristics which clusters hold and thus benefit the firms in improving their overall performance and supply chain management are; physical proximity, complementary…… [Read More]
The author of this report has been hypothetically named as the new marketing manager of an organization. The organization is looking to enhance their distribution. The author has decided, per the assignment, to look at the channel design decisions in the organization. There will be an analysis and evaluation of the channel design, the channel objectives and the different channel alternatives. There will be a bringing forth of a recommendation on the most suitable design for the organization in question when it comes to channel management. There will also be a brief description of the organization in question and the products/services that are offered by the same. While over-analyzing channel design can lead to excessive second-guessing, it is important to get the channels figured out and aligned correctly.
Per the class text, channel management from a marketing perspective if the overall practice of and focus on getting…… [Read More]
Sustainable Distibution fo Essential Medicines in Emeging Makets
Business Case Backgound
The Sustainable challenge
Cuent distibution climate of Cue Phamaceutical
The gowing impotance of the emeging makets
Baies to gowth
Pocuement and Distibution
Challenge to oveall sustainability in phamaceutical companies
Patneships utilized in emeging makets and essential medicine distibution
Suggestions of patneships effective in essential medicine distibution
Data gatheing in essential medicine distibution
Sustainable distibution fo essential medicines in emeging makets
Business Case Backgound
This epot addesses the ole phamaceuticals play in emeging makets. Many people have associated these makets as havens fo explosive futue gowth, but thee ae also seious challenges to be faced. The epot will discuss what views investos, stakeholdes, and company executives hold on emeging makets. Thee ae thee pobable significant factos that may sway thei stance. Fist, the efoms ecently made by the govenment egading phamaceuticals and the obligations of multinationals esulting fom the efoms.…… [Read More]
We would need to ensure that we have acquired this capability. Typically, personal care products are made in the country in which they are sold, though it is possible to utilize regional trading blocs such as NAFTA for continental-wide production. If we choose to develop our own manufacturing capabilities, we need to ensure that we have a program to ensure quality and to ensure cost control, and we must decide if we are to produce in the U.S., Canada or Mexico. Several factors would be taken into consideration with that decision, including cost.
The other major option for manufacturing is to have the product produced by a third party. Under this option, we would contract out the production to a firm that is experienced in the production of personal care products, but has excess capacity. This option is utilized by many firms in the industry already and it is believed…… [Read More]
Silver Dollar International needs to realize that they must protect their brand and its value is tantamount, and that if the department stores want exclusive rights to their jeans, they are welcome to purchase a private label brand. All apparel manufacturers have this capability, and this fits the product needs of the department store or mass merchandiser in addition to allowing Silver Dollar International to retain its brand value. Further, Silver Dollar International needs to re-consider the strategy of selling through department stores and move into boutiques and other channel partnerships where they can retain profits, control of the brand, and control of the product lifecycles. These types of conflict lead Nike to pull out of Wal-Mart for example. For Silver Dollar International the most important criteria are retaining its brand equity, finding distribution partners that are more interested in profitability than pure volume, and concentrate on retaining control of…… [Read More]
Marketing Strategies in Costco's etail Stores
etail Store Loyalty
Besides being one of the leading U.S. retail stores, Costco has won the hearts of many customers. As a customer, I have maintained my loyalty to this retailer, thanks to their small, surprise gifts that often remind me to visit the store in a delighted manner. Often, these unexpected gifts reflect the law of reciprocity, meaning the company responds to my positive actions with a positive action (Dahmen, 2004). The gifts range from simple things like a digital card. However, I feel that Costco could improve their customer experience by offering a personalized, compelling and seamless brand experience. While seeking to satisfy consumers' demands, the retailer must focus on the degree of involvement that consumers have with their brands across channels. Therefore, Costco must deliver value to me to continue earning my loyalty. In the wake of e-.commerce boom, Costco needs…… [Read More]
Apple iWatch (new product launch)
The iWatch has two sets of prices. The 38mm model is cheaper in comparison with the 42 mm offering. The iWatch is more functional as the product provides the user with several utility services. It not only tells time but also offers different services such as making phone calls, provide fitness applications, checking in for a flight, and many more (Swider and Beavis, 2015). The tangible aspects of the product include its design in the form of having a sleek interface of the watch, in addition to two different watch sizes of 38mm and 42 mm. On the other hand, the intangible features of the product include its quality. It is impossible to match the quality of the products provided by the company. In addition, the iWatch works in tandem with the iPhones. The intangible attribute lies with the operating system of the Apple…… [Read More]
The Gap in America's Distribution of ealth and the Socioeconomic Consequences
The United States often characterizes itself in the context of political rhetoric and public displays of patriotrism as the wealthiest and greatest nation in the world. Unfortunately, the wide variance of living standards represented in this plurality suggests that this is an experience reserved only for those with the means. Quite to the point, the poverty that a substantial percentage of Americans live with everyday indicates that this apparent enormity of wealth is not accessible to all. Indeed, the discussion here centers on the understanding that 50% of all of America's vast wealth is possessed by no more than 1% of Americans. This means that the wealthiest individuals in America on their own control more wealth than entire communities and regions. And as the discussion hereafter will show, this is a trend with serious and negative consequences…… [Read More]
Marketing Analysis Strategies and Techniques
Keeping products and services relevant to the rapidly changing needs of prospects and customers is a daunting task. The need for keeping products accurately positioned as customers' needs change, continually evaluating and fine-tuning competitive position, monitoring and evaluating customer perceptions are all critical for creating a cohesive strategic marketing plan (Silverblatt, Korgaonkar, 1987). Distribution channels also must be continually evaluated and analyzed as to their effectiveness in serving customers and delivering profitable operations to a company as well. The intent of this analysis is to identify the different types of analysis used by marketers to determine product positioning, competitive position, customer perceptions, and distribution channel analysis.
The essence of effective product positioning strategies take into account the value delivered by a company with its products and services, how they differ from direct competitors and substitutes, while taking into account the motivations and unmet…… [Read More]
The ability to create a makeup palate that is suited to the consumer's specific beauty needs, to create a unique image of beauty that is healthy and an enhancement of one's natural beauty should be the focus of a redesigned Avon site.
Avon is a classic product in the United States -- someone in 'your' family may have sold Avon, long ago. Although door-to-door sales is no longer lucrative, and unlikely to be accepted in China for higher-end goods, selling the midpriced Avon in Chinese department stores is an ideal way to create a humanized brand image for Avon and to capitalize upon the mania for customization and goods tailored to 'your needs.' This is one way to use American individualism yet give it a Chinese spin by stressing the need for make up to suit one's skin tone and enhance but not alter one's appearance. The company website…… [Read More]
Tourism Distribution Network due to a mounting trend of ecommerce in the global market. The advent World Wide Web, Wireless Application Protocol and the integration of media with tourism, has somewhat halted the growth of traditional channels of travel and tourism. Thus, showing a prelude to eTourism, a modern concept of online or web-based distribution network, providing complete travel information and booking details only a click away. But this surge of information, economy and accessibility has also threatened the survival of traditional distribution channels like Travel Wholesaler and egional etailer Travel Agents. Which means where technology, sophistication and immediacy have brought forth new prospects of business in tourism, it also has a downside for traditional means of product and information transactions.
TOUISM DISTUBUTION NETWOK.
Tourism has traditionally relied on travel wholesalers and retail travel agents but this isn't to prevail in the ever converging global village. Electronic media, Mobile and…… [Read More]
hen expanding, the Assemblage will be more focused on setting up locations with a high amount of traffic from our target 21-35 demographic but Manhattan's density and role as an entertainment magnet allow for us to build our business.
The overall marketing objective is to build the brand and set up the expansion and penetration phase. The flagship Manhattan location supports that because of the ability and the diffusion value from visitors taking back memories of the Assemblage to their home cities, to which we will ultimately expand. On the broader level, disturbing in entertainment districts with high youth traffic will allow the Assemblage to best reach the target market. As market penetration occurs, the brand will over time become linked to entertainment and good times in a manner that is consistent across all of our markets.
Altman, H. (1987). ho's gored by gouging? Nation's Business. Retrieved May…… [Read More]
A strategy is needed for P&G management to continue to compete in the market for one of against competitors. P & G. has a long history of success however there had been little change in their product lineup from the mid 1980s. This allowed competitors who listen to the voice of the customer to move ahead of P&G in the market. Competing companies have taken away market share from P&G. The competition has responded to the trend of using the nternet, inventory management systems, and Point of Sale systems, taking advantage of the latest technology to improve processes that reduce labor and supply chain costs. P & G. has remained stagnant by maintaining present product lines, and using outdated technology and managerial practices for its global operations. Brand management at P & G. begin realizing that in order to regain its market share it was essential to…… [Read More]
The combined sales from al-Mart and Toys 'R Us account for a smaller percentage than these other distribution channels.
Another alternative may be to establish their own category killer store to replace Toys 'R Us. However, this is a risky move and is capital intensive. They would have to make certain that the market would be willing to accept this alternative. This alternative would require a heavy capital outlay and carries the greatest amount of risk. However, it may be a more cost effective alternative in the continuation of marketing research and product development. The costs and benefits of this alternative would have to be weighed against the risk.
In addition to expanding existing distribution channels other than al-Mart, toy manufacturers may wish to develop other distribution channels as well. For instance, they may wish to attempt to entice other retail establishments such as K-Mart, increase holdings in Target, Meijers…… [Read More]
Distribution strategy is a plan designed by the top management of an organization or a company, which specifies the ways in which the firm intends to move its products to middle traders retailers, and even consumers. After the product has been launched, it should reach the end consumer in the market or any other place. Between the manufacturer and the consumer are other intermediaries who are the brokers, wholesalers, and the retailers. The intermediaries are responsible in the distribution of the product to the end consumer. Sometimes the manufacturer decides to sell the product direct to the consumer. It is when the manufacturer or a business owner is dealing with an impulse purchase or low priced products. Distribution channel strategy allows wholesalers and retailers to reach customers in various geographical areas that the sales team cannot reach. It enables them to cover a large area reaching more customers and…… [Read More]
The term marketing refers to identification and anticipation of consumer needs and wants and then satisfying them in a profitable manner. With the increase in globalization and consumer knowledge, marketing has evolved to become a comprehensive field with rapidly changing dynamics and is a key contributor in the success and failure of any business.
The way a marketing strategy of any product is designed depends greatly on whether the commodity is market oriented or product oriented. Detergent falls in the category of Fast Moving Consumer Goods (FMCG) which means it is a highly market oriented product and the commodity operates in a market where consumers have more than adequate knowledge about the product (Kotler & Keller, 2008). Being a highly competitive market, detergent companies have to ensure that their marketing strategy is aggressive enough to promote a strong brand image and generate a strong brand loyalty in order to…… [Read More]
Thus, all content will be designed to avoid such data collection (no signups or memberships, for example) (Aftab, 2005).
The company will also engage in a public relations strategy. The company will actively seek appearances on talk shows and other media to spread the word about our new squeezable colored peanut butter. The public relations program will emphasize the dual messages of fun and nutrition with which we want to associate ow Butter. The public relations program will largely be targeted during the launch -- by the end of the calendar year (four months after the school year has begun) the public relations program will draw to a close.
Direct marketing and personal selling will be focused on the school lunch program administrators. At first, this element of the marketing program will be focused on direct marketing rather than personal selling. The cost of maintaining a traveling sales force is…… [Read More]
They also took an active part in fundraising walks for customers. This campaign contributed and raised $300 million for the case. In this case, the case, besides the cause acquiring more funds, it gained an enhanced profile and a host of supporters. Consequently, the company has seen workers increase their loyalty to their jobs and the cause. This is commendable at an era when the corporate wrongdoing wave has left customers yearning for good corporate citizenship. Corporations such as Avon have shown a sense of social responsibility in the current business environment characterized by undifferentiated services and goods. After going public, Avon became more significantly attractive in the eyes of stakeholders (Shimp, 2010).
Channel strategy is normally associated with segmentation
This is true. Channel strategies define the preferred customer channels especially in the evolving distribution networks. When considering market and product strategies, it is necessary to find a value proposition…… [Read More]
Sift Analytics Group Pte Ltd. is a company headquartered in Singapore and is the leading provider of enterprise software solutions in this country since 1999. The growth and size of the company is evident in its current numbers of customers given that it has more than 500 corporate customers in Singapore alone. Throughout the years, Sift Analytics Group Pte Ltd. has remained successful and profitable because of the numerous advantages associated with its products and solutions. The company's growth is also attributed to its ability to attract, retain, and grow its customer base. As a business to business supplier organization, Sift Analytics Group utilizes effective business marketing mix components to market its products and solutions to customers. The growth and profitability of this company can be understood through an Analytics of its supply chain and marketing channels, marketing strategy, and value proposition.
Brief Background of the Company
Sift Analytics Group…… [Read More]