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Distribution Strategy the Product Will

Words: 966 Length: 3 Pages Document Type: Business Plan Paper #: 74789503

These customers are the largest potential customers and the ones most willing to work with our company. There will not be a channel specifically geared to the individual homeowner, because of the difficulties in installing the barrier in an existing building, and the fact that the barrier needs to be installed by a professional in order to be under warranty. We have explored some options for distributing to the single customer market, but none have proven to be viable. At present, therefore, the only significant distribution channel will be direct distribution to contractors who have formed a business relationship with our sales representatives.

We control the channel -- but for access to the customers we have a team of sales representatives. These will preferably be people who are already involved in the industry and have good contacts. It is important to realize that by distributing through one channel to one…… [Read More]

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Channels of Distribution

Words: 713 Length: 2 Pages Document Type: Term Paper Paper #: 75317870

Distribution Channels

Marketing Distribution Channels

The retail behemoth al-Mart has been called the template for 21st century capitalism. In an article entitled, "al-Mart: Template for 21st Century Capitalism," author Corwin Pavilion notes "al-Mart is noted for its low-price, low-wage, globally-sourced business model, a strategy that has achieved precision control of manufacturing, inventory, and distribution by taking full advantage of the world's new telecommunications infrastructure." Traditionally, distribution issues come into play heavily in deciding a corporation's specific, rather than general branding strategy. "In order to secure a more exclusive brand label, for example, it is usually necessary to sacrifice volume," while "some firms can be very profitable going for quantity where economies of scale come into play." (Consumer Psychologist, 2004)

Along the lines of this traditional model it is true that al-Mart's success partly rests on its maximization of the phenomena of high-volume sales. However, rather than focusing on a specific…… [Read More]

Works Cited

To access articles, click on hyperlinks

Consumer Psychologist (2004) "DISTRIBUTION: Firm, Brand, and Product Line Objectives." Retrived on September 13, 2004 at 

Pavilion, Corwin. (April 12, 2004) "Wal-Mart: Template for 21st Century Capitalism?" Retrieved on September 13, 2004 

Retail Forward. (2004) "Distribution Channels Strategy." Retail Forward Website. Retrieved on September 13, 2004 at
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Channel Management Strategy for Edible

Words: 633 Length: 2 Pages Document Type: Research Paper Paper #: 38404377

The product's perishibility makes the supply chain area of fulfillment critical. Using a regional distribution center strategy and working with retailers, independent chains and mass merchandisers to achieve at least two inventory turns a month, inventory and forecast optimization strategies need to be put into place to alleviate the additional costs of distribution there will be Vendor Managed Inventory (VMI) programs in place for the mass merchandisers and stock balancing with only the largest mass merchandisers. In addition, the use of marketing co-op funds and a market development funds program to support smaller retailers and stores selling the cards on their own, reimbursing them for advertising will be produced. This will operate in much the same was as the marketing co-op program at Intel called Intel Inside, which reimburses resellers for their pre-approved marketing expenses.

The overarching goal of the multi-channel management strategy needs to be focused on how to…… [Read More]


Katie Hollar. (2001, September). Hallmark in talks with Wal-Mart about line of cards. The Business Journal, 19(53), 3

Hyun-Hwa Lee, & Jihyun Kim. (2009). Gift shopping behavior in a multichannel retail environment: The role of personal purchase experiences. International Journal of Retail & Distribution Management, 37(5), 420-439.

Vreeland, C. (2009, October). Back in the Race. Candy Industry, 174(10), 35-36, 38-39.
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Distribution Analysis Report Channels of Distribution Analysis

Words: 2626 Length: 6 Pages Document Type: Essay Paper #: 70603268

Distribution Analysis Report

Channels of Distribution Analysis Report

The current investigation looks at the marketing mix for Erb Asia, an Australian's company, which Keerati Plodprong, a Thai lady is the principle of Jowjin Pty Ltd. "Having examined the environment… the manager is prepared to design a marketing mix that will effectively meet customers' needs" (Etzel et. al, 1997, p. 552). But it is not just the manager's job at Erb: if they are working as an active listener as well as communicator, they will then be able to make creative decisions based on a framework of team thinking. "To the extent that the information is made public and transparent, it will make people better informed and able to make better choices. New economy organizations tend to be flat, decentralized, and open to employee initiative" (Kotler, et. al, 2002, p. 4).

The foundation of any effective multichannel management strategy is the…… [Read More]

- Strategic management -- key principles (2008).

Neslin, S., & Shankar, V.. (2009). Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. Journal of Interactive Marketing, 23(1), 70.
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Distribution Strategy Distribution Plays an Important Role

Words: 1321 Length: 4 Pages Document Type: Essay Paper #: 1105987

Distribution Strategy:

Distribution plays an important role in the success of a business because it ensures that a firm can deliver products and/or services to customers efficiently and at effective costs. Generally, the members of a firm's distribution channel offer a significant marketing resource that enables the company to increase market share and expand to new markets based on the established business relationships and local knowledge. Notably, distribution provides various opportunities for the marketer that could normally be linked with the other elements of the marketing mix. Nonetheless, the same distribution strategy is unlikely to be effective for every company because of the need for markets to be balanced. Therefore, companies are required to make decisions regarding the most effective and appropriate distribution strategy. The main focus of distribution decisions is to establish a system that basically permits customers to gain access and buy a marketer's product.

Distribution Strategy for…… [Read More]


"Canned/Preserved Food in the U.S." (2011, October). Euromonitor International. Retrieved October 30, 2012, from 

Christ, P. (2011). Principles of Marketing. Retrieved October 30, 2012, from 

Hirsh, E.R., Rodewig, L.F., Soliman, P. & Wheeler, S.B. (1999, January 1). Changing Channels

in the Automotive Industry: The Future of Automotive Marketing and Distribution. First Quarter, 1999(14). Retrieved from
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Channel Structures Assessing the Effectiveness of Channel

Words: 1287 Length: 4 Pages Document Type: Essay Paper #: 50188146

Channel Structures

Assessing the Effectiveness of Channel Structures, Global Advertising Campaigns and Sales Promotions on Profitability

The synchronization of channel structures, global brand management and advertising campaigns, and sales promotion all must be continually strengthened over time for companies to stay on course to their objectives. Best pr5actices in multichannel management in both B2C and B2B contexts is predicate don keeping these three attributes coordinated, tightly integrated and moving together towards a common objective (Bellin, 2006). The intent of this paper is to evaluate which factors most influence channel structures and strategies of global markets, define how global brands and advertising campaigns benefit a company, and define the role of sales promotion in the marketing mix, analyzing how they vary between industrial and consumer products.


Of the many factors that influence channel structures and strategies that are available to global marketers, the most prevalent are those that have to…… [Read More]


Howar Bellin. (2006). Best Practice Channel Management: The Channel Management Framework. Journal of Marketing Channels, 14(1/2), 117.

Anders Bengtsson, Fleura Bardhi, & Meera Venkatraman. (2010). How global brands travel with consumers: An examination of the relationship between brand consistency and meaning across national boundaries. International Marketing Review, 27(5), 519-540.

Dogan, K.. (2010). Consumer Effort in Promotional Incentives. Decision Sciences, 41(4), 755.

Eyal Gamliel, & Ram Herstein. (2011). To save or to lose: does framing price promotion affect consumers' purchase intentions? The Journal of Consumer Marketing, 28(2), 152-158.
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Channel Member Marketing Plan

Words: 2589 Length: 7 Pages Document Type: Essay Paper #: 41774196

Marketing Plan

Marketing plans can vary in complexity from fairly basic to very complex. There are several types of layers that may or may not exist, depending on the situation. Some of those important layers will be discussed in this report. Indeed, there are items to decide and decipher that include channel design strategy, exclusivity agreements and how best to handle the transportation and display of the product. When it comes to bringing the goods to a point of sale, this would include how the goods get there, who gets them there, who will state the items, when that will be done and how that will be done. While the individual steps to an exclusive retail sales arrangement, proper timing and management of resources and people is extremely important.


The scenario presented for this report is not terrible intricate or detailed. However, it is important to detail what is…… [Read More]

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Distribution Planning Systems Based on

Words: 3243 Length: 8 Pages Document Type: Research Proposal Paper #: 8835797

" (Rizzoli, Oliverio, Montemanni and Gambardella, 2004)

According to Rizzoli, Oliverio, Montemanni and Gambardella objectives are that which "measure the fitness of a solution. They can be multiple and often they are also conflicting. The most common objective is the minimization of transportation costs as a function of the traveled distance or of the travel time; fixed costs associated with vehicles and drivers can be considered, and therefore the number of vehicles can also be minimized." (Rizzoli, Oliverio, Montemanni and Gambardella, 2004) Vehicle efficiency is another objective to consider and this is stated to be expressed as "the percentage of load capacity" and it is held that the higher the load capacity the better. The objective function is also used in representation of 'soft' constraints described as constraints "...which can be violated paying a penalty." (Rizzoli, Oliverio, Montemanni and Gambardella, 2004) oth independent variables and dependent variables are contained within…… [Read More]


Bowersox, Donald J. And Closs, David J. (nd) Simulation in Logistics: A Review of Present Practice and a Look to the Future. ____ Vol. 10, No.1

Chang, Yoon and Makatsoris, Harris (nd) Supply Chain Modeling Using Simulation. Institute for Manufacturing, University of Cambridge.

Golden, Bruce, Raghavan, S. And Wasil, Edward a. (2008) the Vehicle Routing Problem: Latest Advances and New Challenges. Springer 2008.

Rizzoli, a.E., Oliverio, F., Montemanni, R. And Gambardella, L.M. (2004) Ant Colony Optimization for Vehicle Routing Problems: From Theory to Applications. Dalle Molle Institute for Artificial Intelligence. IDSIA. Online available at:
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Channel Management B2B Marketing the Report Analyzes

Words: 1883 Length: 6 Pages Document Type: Essay Paper #: 3202952

Channel Management B2B Marketing

The report analyzes the case studies of Lotus Development Corporation, Aqualisa Quartz Shower and Atlantic Computer. The report defines the problem statements and identifies the alternatives in the case, and the report provides recommendations to assist the companies to make effective decisions. The Lotus was facing challenges whether to discontinue with its distributor and dealers and use its saleforce to deal directly with its corporate users. The report recommends that the Director of Sales Operations should continue using its distributor and dealers; however, the company should use its saleforce to deal directly with corporate users demanding for direct services.

However, the report recommends that the Harry awlinson (HBS) should use 2 or 3 minutes TV ads to demonstrate the innovation leap of Aqualisa Quartz Shower. The promotion strategy will assist the company to enjoy the sales advantages from the Aqualisa Quartz Shower. In the third case,…… [Read More]


Harvard Business School (1994).Lotus Development Corporation Channel Choice: Direct vs. Distribution. Harvard Business School Publishing, Boston.

Moon, Y. (2006). Aqualisa Quartz: Simply a Better Shower. Harvard Business School Publishing, Boston.

Sharadwaj, N. Gordon, J.B. (2007). Atlantic Computer: A Bundle of Pricing Option. Harvard Business School Publishing, Boston.
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Distribution Levels Rolex Watches Rolex Deploys an

Words: 578 Length: 2 Pages Document Type: Essay Paper #: 25200317

Distribution Levels

olex watches: olex deploys an exclusive distribution strategy. Its high pricing is part of its appeal, given that wearing a olex signifies one's economic status. olexes can be bought at high-end jewelers, department stores, and select shopping areas which high-income consumers are likely to patronize.

Coach purses: Coach similarly has an exclusive distribution strategy. They are expensive items of clothing, usually sold at select Coach retailers. These stores are often in exclusive malls or in high-rent districts of urban locations.

Land over sport utility vehicles: Although these vehicles are not the most expensive means of transportation available, they are not universally desired by all consumers. People in cities will likely have less desire for SUVs given that they do not need all-terrain vehicles and are more concerned about the price of gas than their suburban counterparts. However, within certain pockets of the country, and also within certain consumer…… [Read More]


Demery, Jack. (2006). Sephora streamlines supply chain management with Invois.

Internet Retailer. Retrieved August 7, 2011 at
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Mochalicious Branding Pricing and Distribution

Words: 1117 Length: 4 Pages Document Type: Research Paper Paper #: 49294620

Distribution Channel Analysis Identifying Wholesalers, Distributors, Retailers, and e-Commerce

ingle or multiple channels of distribution can be utilized including the direct channel of the Internet using the company's e-Commerce website as well as the direct channel of sales teams. Multiple teams that specialize in different products of customer segments may also be utilized. Direct channels include catalogue sales and retail sales as well as the use of a wholesaler or distributor, which is described as a company "that buys products in bulk from many manufacturers and then resells in smaller volumes to retailers. The Value-Added reseller will work with end-users to make provision of custom solutions that including "multiple products and services from different manufacturers." (VanAucken, 2013) a consultant can be used to develop relationshi8ps with companies and make provision of various services types. A dealer may purchase inventory from a manufacturer or distributor and then resell is to an…… [Read More]


Cooper, L. (2013) Five Strategies for a Successful Global Brand. 1 Jul 2010, Marketing Week. Retrieved from: 

VanAuken, B. (2013) Building a Global Brand. Brand Strategy Insider. Retrieved from:
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Marketing Apple Uses Several Distribution

Words: 426 Length: 1 Pages Document Type: Research Proposal Paper #: 38281704

Apple's size and brand loyalty both assist the company in managing its distribution partners - it would be difficult for those partners to replaces Apple's business. ith both FedEx and Best Buy, Apple forges direct partnerships based on mutual interest. This gives partner firms increased motivation, beyond the basic financial terms of the contract. Best Buy, for example, gives up floor space, motivating them to help make the arrangement work. The closeness of these partnerships ensures that each party is equally motivated.

There are other methods for channel partner motivation as well. One common method is through the use of incentives, offering better margins or other financial inducements to convince the channel partner to give them preferential treatment. Other means of motivating includes superior training and customer service, such that it is easier for the partners to sell your company's products than your competitors. Lastly, exclusivity deals may provide guarantees…… [Read More]

Works Cited

Gamet, Jeff. (2007). Best Buy Deal to Increase Apple Distribution. The Mac Observer. Retrieved February 9, 2009 at
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Pricing and Distribution As an Extremely Important

Words: 951 Length: 3 Pages Document Type: Essay Paper #: 10871504

Pricing and Distribution:

As an extremely important decision for a company, pricing is the only element of the marketing mix that generates revenue. The positioning of a product in the market is dependent on its pricing since customers tend to greatly resist attempts to change price once it has been set up. As compared to other elements in the marketing mix, price is the variable with which a competitive response can be quickly implemented. On the contrary, distribution basically involves the process of getting the product from the manufacturer to the intended consumer.

How Pricing and Distribution Complement each other at Costco:

Costco is a company that has itself as a means with which brides and grooms can create an unforgettable wedding day through reasonable prices. In the past few years, the warehouse store sells all wedding-related accessories including engagement rings, invitations, flowers, and trips for honeymoon. While it's difficult…… [Read More]


Berk, C.C. (2011, March 7). Here Comes the Bride, All Dressed by Costco. Retrieved January

17, 2012, from 

Bertini, M. & Wathieu, L. (2010, May). How to Stop Consumers from Fixating on Price.

Harvard Business Review, 88. 48-91.
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Stihl Incorporated Case Marketing and Distribution Objectives

Words: 1727 Length: 6 Pages Document Type: Essay Paper #: 5342260

Stihl Incorporated Case

Marketing and Distribution Objectives

Channel Situation Analysis

Alternative Plans and Plan Evaluations

Marketing and Distribution Objectives

The Stihl distribution network is composed three tiers; manufacturing, distribution centers, and independent owner/operators. The marketing and distribution strategies must be interlinked because of the incredible amount of overlap inherent in delivering the value message and product to the end user. For example, in regards to Stihl, the bulk of the marketing messages are delivered almost exclusively by independent dealers who are also representing the final point and third tier in the distribution channel. This in turn allows for greater opportunities for product differentiation as opposed to the various forms of mass merchandisers who generally are more dependent upon pricing conditions and the competitive landscape.

Stihl's objectives are clearly laid out in the case study and are best summarized by the statement that to sell Stihl products you must also be…… [Read More]

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International Channel Management

Words: 4078 Length: 9 Pages Document Type: Term Paper Paper #: 60856521

International Channel Management

The Japanese Distribution System has been under a lot of scrutiny and assessment and analyses by foreigners, and these analyses have attempted to find out the reason behind the absolute 'no go' principle that they find when they attempt to export any product to Japan. In a basic comparison between Japan and the United States of America, for example, while there is one single retail store for every 68 persons in Japan, in America, there is one retail store for every 120 persons. (Japanese Business Environment) The Japanese Distribution is virtually in the midst of a big controversy today, wherein the distributive structure and the various trade practices followed by the Japanese are under question. (A new perspective on the Japanese distribution system: structure and trade practices) The fact is that the Japanese Distribution System came into being during the early years of the seventeenth century, when…… [Read More]


Auckerman, William. Japan Net Penetration doubles in past year. Retrieved From Accessed on 18 March, 2005

Bilateral Trade Relations: Japan. Retrieved From Accessed on 18 March, 2005
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Sales Channel Comparison Consumer Channel Lands' End

Words: 1905 Length: 6 Pages Document Type: Essay Paper #: 34566028

Sales Channel Comparison

Consumer Channel (Lands' End)

Land's End is a world leader in multi-channel retailing and multi-channel management, selling online, over the telephone, through its own stores, affiliate stores and through Sears' larger retail outlets. Sears Holdings acquired Lands' End in 2001 and has since then continually integrated the company's products into the Sears selling channels as well. The core focus of the company from a product standpoint is casual and customizable clothing for men, women and children including infants. In addition, the company also sells many accessory items including handbags, travel accessories and weather-related personal products. Another part of the company's channel are its 15 different Inlet and NQP-branded stores operating in Illinois, Minnesota, New York and Wisconsin. The company has made many horizontal marketing system decisions including expanded into Land's End School and Land's End Business Outfitter, in addition to Land's End International. This last venture moved…… [Read More]


Sue F. Abdinnour-Helm, Barbara S. Chaparro, & Steven M. Farmer. (2005). Using the End-User Computing Satisfaction (EUCS) Instrument to Measure Satisfaction with a Web Site. Decision Sciences, 36(2), 341-364.

Prabhu Aggarwal, & Ram Ganeshan. (2007). Using risk-management tools on B2Bs: An exploratory investigation. International Journal of Production Economics, 108(1/2), 2

Baker, Thomas L. (1993). Leaders in selling and sales management: An analysis of the. The Journal of Personal Selling & Sales Management, 13(2), 91.

A GE B2B Faces Life on Its Own. (2002, June). Business Week (Online),1.
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International Distribution There Are Significant

Words: 383 Length: 1 Pages Document Type: Term Paper Paper #: 49358031

highly legal enforcement through written contracts and covenants. Japanese channel relationships then take a much more longer-term perspective of change and growth, and rely more on indirect and often informal means of communication vs. formalized approaches. While to a westerner the Japanese distribution channels appear to be quite inefficient, the building of ownership of initiatives that eventually permeate a distribution channel makes execution of strategies much more efficient through trust than if a purely metric-driven approach to strategy execution was used.


Columbus, L (2003) e-evaluate How Your Measure Your Channels' Performance. AM esearch. Boston, MA. from the Internet on February 5, 2008.

Columbus, L (2003a) Configuration is at the heart of fulfillment for complex manufacturers. AM esearch. 2003. Boston, MA. Assessed from the Internet on February 5, 2008:

awwas, M., Konishi, K., Kamise, S., Al-Khatib, J (2008). Japanese distribution system: The impact of newly designed collaborations on…… [Read More]


Columbus, L (2003) Re-evaluate How Your Measure Your Channels' Performance. AMR Research. Boston, MA. from the Internet on February 5, 2008. 

Columbus, L (2003a) Configuration is at the heart of fulfillment for complex manufacturers. AMR Research. 2003. Boston, MA. Assessed from the Internet on February 5, 2008:

Rawwas, M., Konishi, K., Kamise, S., Al-Khatib, J (2008). Japanese distribution system: The impact of newly designed collaborations on wholesalers' performance. Industrial Marketing Management, 37(1), 104. Retrieved February 5, 2008, from ABI/INFORM Global database. (Document ID: 1413631561).
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Marketing Channel Strategy

Words: 483 Length: 1 Pages Document Type: Term Paper Paper #: 57760056

Marketing Channel Strategy

The marketing channel(s) that will be used to distribute the product and the reason why these channels were selected.

In order to have the widest possible consumer reach, the household cleaning products will take advantage of the media, national retailers, catalogs and the Internet as distribution channels.

Objectives of each channel selected.

The major objective of the media will be to achieve brand equity, a key success factor for any consumer product. usy consumer now expect multiple benefits from cleaning products such as prevention of build-up, protection of surfaces and the ability to stretch the amount of time in-between cleanings (Household cleaning products, 2004. Thus, the media is an essential vehicle to communicate this message. National retailers are expected to be the large source of actual sales volume. Particular attention will be given to supermarkets, the leading channel for household cleaners (Household cleaning agents, 2004). In addition,…… [Read More]


Household cleaning agents. (2004, May) Global Information, Inc. Retrieved January 18, 2005 from Web Site: 

Household cleaning products (2004, March). Vol. 1, U.S., Mintel Group. Retrieved January 18, 2005 from Web Site: 31862& 139094& 726402/report/repcode=0227& anchor=a6/doc/103747735& repcode=0227

National coupon month marks release of 2002 coupon data. (2003, September 2). Promotion Marketing Association
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Brooks Brothers Distribution Marketing Channels and Channels

Words: 1188 Length: 4 Pages Document Type: Essay Paper #: 99511510

Brooks Brothers Distribution

Marketing Channels and Channels of Distribution

Marketing channels are the means by which goods get to consumers. For apparel, this typically refers to the different retail channels that a company uses. In luxury goods, these can be described in the form of a matrix with one axis reflecting company-owned channels and non-company channels and the other axis reflecting online and bricks and mortar retailing channels. Most luxury apparel firms use a mix of company-owned stores and boutiques within department stores -- or even just distributing in department stores. The strategy, as reflected by a wide range of such apparel companies, typically reflects the high-end merchandise in the company store and non-company channels offering clothes from any point on the price/quality spectrum. Brooks Brothers typically only offers high-end clothing, but does so through both its company-owned stores and through other outlets as well. For example, Brooks Brothers has…… [Read More]

Works Cited:

Berry, T. (2010). Channel marketing moves goods from producers to consumers. Retrieved May 18, 2011 from website, various pages. (2011). Retrieved May 18, 2011 from 

Palmieri, J. (2011). Brooks Brothers to wholesale to Nordstrom. Department Store Retailing News. Retrieved May 18, 2011 from
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Leading Channel Management Practices in Supply Chain

Words: 3383 Length: 10 Pages Document Type: Research Paper Paper #: 61245965

channel management practices that have been developed via thorough research and analysis of the world's leading companies?

Channel management is a process that entails managing the relationship between a vendor and the third parties used by them to get goods and products into client's hands, while making sure that the post-sales services and support are still of high quality. A channel can be either a one- or two-tier relationship. In the one-tier relationship, a vendor is selling products directly to a reseller; in the two-tier relationship, a vendor is selling to the third parties indirectly through a distributor. Effective channel management can help to greatly increase revenue and profit margins for vendors through creating incentives for channel partners to promote or market their own branded services and support; it is also useful to be able to achieve the right overall pricing for the end users[footnoteef:2]. [2:

KPMG. (2011). Leading practices…… [Read More]


Chapter 8: Distribution Channels and Supply Chain Management in High-Tech Markets (n.d.).. Retrieved July 14, 2015 from

Childerhouse, P., & Towill, D.R. (2003). Simplified material flow holds the key to supply chain integration. Omega, 31(1), 17-27.

Choon Tan, K., Lyman, S.B., & Wisner, J.D. (2002). Supply chain management: a strategic perspective. International Journal of Operations & Production Management, 22(6), 614-631.

Council of Logistics Management (CLM). (2000). What it's all about. Oak Brook, IL: Council of Logistics Management.
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Price and Channel Strategy

Words: 687 Length: 2 Pages Document Type: Essay Paper #: 21252818

Price and Channel Strategy

Dynamic and Static Pricing Strategies

Price constitutes an important element of the marketing mix. It significantly influences profitability and business growth. Price is basically the cost the consumer incurs in acquiring the product or service on offer. It is the only element in the marketing mix that has direct implications on revenue. Major factors that influence pricing decisions include cost, consumer preferences, competition, and distribution channels (Baines, Fill & Page, 2011). Within the global or multiregional context, price setting may be even more complex as additional factors have to be considered, such as foreign exchange costs, inflation, and export costs (Wilson & Gilligan, 2005).

Generally, pricing may be static or dynamic. Static pricing entails maintaining the same price for all customers regardless of changes in market conditions (Lamb, Hair & McDaniel, 2012). While this option minimises administration difficulties, it may not satisfy all market segments (Baines,…… [Read More]


Baines, P., Fill, C., & Page, K. (2011). Marketing. Oxford: Oxford University Press.

Lamb, C., Hair, J. McDaniel, C. (2012). Essentials of marketing. 7th ed. Mason: Cengage Learning.

Wilson, R., & Gilligan, C. (2005). Strategic marketing management. 3rd ed. New York: Routledge.
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Local Business Distrabution Channels

Words: 1203 Length: 5 Pages Document Type: Essay Paper #: 62269722

Entrepreneurship: Growth Plan eport

Business Overview

Geetha Jayarman and her business venture thus far have had a unique and interesting value proposition in which she has created for her consumers. She has created many food items that are distributed and sold through various distribution channels that all incorporate many of the new trends that are developing within the healthy eating phenomenon that is sweeping the entire U.S. to a greater or lesser extent. Strategic management can be defined as the process of formulation and implementation of the company objectives and goals which are made keeping in mind the resources available with the company and the internal and external environment that the company is functioning in (David, 2005). Thereby strategy can be defined as the course of action that a company develops with the optimum use of resources with the aim of achieving its long-term goals. The three businesses that Jayarman…… [Read More]


David, F. (2005). Strategic Management. Saddle River, NJ: Pearson Prentice Hall.

Homburg, C., & Vollmayr, J. (2014). Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China. Journal of Marketing, 38-61.

MBA & Company. (N.d.). What are marketing channels? Retrieved from MBA & Company:
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Marketing Distribution Issues

Words: 918 Length: 3 Pages Document Type: Essay Paper #: 35269669

1. Under what conditions do organizations conduct a marketing audit?
The conditions under which an organization may want to conduct a marketing audit include: (a) whenever a company needs to be reminded of what products and services it actually offers to the public—which can happen more frequently than one might realize, as there are typically many products and services that a firm will offer that it fails to monitor or keep track of effectively; (b) whenever a company needs to be reminded of marketing campaign objectives so that the campaign can be more effectively arranged; (c) whenever a company needs to know why some actions have worked and others have failed—learning lessons from the past is one of the best things a marketing audit can do for an organization; (d) whenever a company needs to identify where it is wasting resources and being inefficient—the marketing audit can reveal ways…… [Read More]

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Channels of Distribution Is That They Cause

Words: 443 Length: 1 Pages Document Type: Term Paper Paper #: 26401999

channels of distribution is that they cause the firm to be partnered with other firms in pursuit of their customers. For example, a manufacturer often has to be in a multi-party partnership with wholesalers and retailers in order to get things done. The problem is that the manufacturer loses some control over what happens and really has to compete more directly with other manufacturers because of the way wholesalers and retailers do things. Show how this affects costs and prices and how manufacturers are able to overcome the fact that their channels of distribution actually make competition more difficult. Also, discuss the impact of these phenomena on the Promotional objectives and plans of the firm. In order to answer this question, you will need to consider "push" and "pull" ideas as they relate to distribution and communication (the P's which we are highlighting here). Consider the customers and competitors in…… [Read More]

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Understanding Nikes Marketing Channels

Words: 2164 Length: 7 Pages Document Type: Essay Paper #: 45821053


Nike is a world known company which deals and supplies footwear, accessories clothes and equipment to different clients. The company also offers services and marketing to many countries around the globe. It has more than 1400 opened stores in different countries (Kreng & Wang, 2013). Nike is also the biggest distributor of sports garments to many athletes. The National Basketball Association has signed a contract with Nike to be providing basketball jerseys to more than thirty teams.

Basic configurations, Flow of Products and Typical Participants

As a retailer, Nike’s management ensures that it has established a successful basic configuration of the firm. The basic arrangement of the company ensures that it has defined its goals and targets. In this case, it is important for every company to define their codes that can help improve the organization’s performance. Besides, Nike usually has a basic configuration on each of its stores…… [Read More]

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Marketing Exclusive vs Intensive Distribution

Words: 336 Length: 1 Pages Document Type: Term Paper Paper #: 84955014

Adding additional distributors in the regions that were once exclusive and highly selective leads to price cutting, a quick loss of gross margin, channel conflict, and over the long-term, one or more distributors refusing to carry a given manufacturers' products due to a lack of profits being available ion their sale. This is what happened with certain PC manufacturers during the 1990s when over-distribution was a common problem, spurred by cross-channel conflict and rounds of severe price cutting (McKinsey 2003). When manufacturers add in distributors to areas previously exclusive, the entire dynamic of selling across all indirect channels changes, specifically in the area of distributor loyalty as well. It is a best practice to specifically stay focused on one distribution strategy and work to increase distributor loyalty first before ever adding additional distributors to cover the same markets.


McKinsey (2003) - Marn, Michael; oegner, Eric; Zawada, Craig. "The Power…… [Read More]


McKinsey (2003) - Marn, Michael; Roegner, Eric; Zawada, Craig. "The Power of Pricing," 2003 Number 1. Boston, MA McKinsey Quarterly. Pages 27-36.
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Product Distribution Is Changing the Much-Predicted Demise

Words: 705 Length: 2 Pages Document Type: Essay Paper #: 87553638

Product Distribution Is Changing

The much-predicted demise of the middlemen, including the fundamental re-ordering of entire distribution networks including the onslaught of the direct selling model, has failed to materialize. The revolution and rapid ascent of disintermediation is being replaced with a much more potentially disruptive force in many industries, and that is a fundamental change in how customers choose to learn and buy products (Shunk, Carter, Hovis, Talwar, 2007). Ironically the disintermediation that was to occur in computer hardware and technologies has given way to a re-intermediation of the value-added reseller (VA) where knowledge and insight into meeting customer needs is replacing what had been purely theoretical frameworks showing how disintermediation would create more efficient value chains (Mills, Camek, 2004).

Analysis of Disintermediation In The Age of Knowledge-Based Competition

The traditional role of the middlemen, specifically focusing on streamlining the transaction from a manufacturer or service provider to the…… [Read More]


Mills, J.F., & Camek, V. (2004). The risks, threats and opportunities of disintermediation: A distributor's view. International Journal of Physical Distribution & Logistics Management, 34(9), 714-727.

Nissen, M. (2000). Agent-based supply chain disintermediation vs. re-intermediation: Economic and technological perspectives. International Journal of Intelligent Systems in Accounting, Finance and Management, 9(4), 237-237.

Rosenbloom, B. (2007). The wholesaler's role in the marketing channel: Disintermediation vs. reintermediation. The International Review of Retail, Distribution and Consumer Research, 17(4), 327.

Shunk, D.L., Carter, J.R., Hovis, J., & Talwar, A. (2007). Electronics industry drivers of intermediation and disintermediation. International Journal of Physical Distribution & Logistics Management, 37(3), 248-248.
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Marketing Channels and Methods

Words: 2664 Length: 7 Pages Document Type: Term Paper Paper #: 16942492

Marketing Channels and Methods -- the New Svelte Shape of McDonald's

Objectives & Mission Statement

Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin' it," (McDonald's Official ebsite, 2005), shareholders in the fast food company have not be equally enamored of its current stock performance and plummeting sales. (The Rogue Investor, 2005) Thus, the objectives of the new McDonald's marketing campaign must be to undo some of the economic and public relations damage done to the company by the negative press generated by the success of Morgan Spurlock's film 'Supersize Me.' Over the course of the year, McDonald's wishes to gain a greater percentage of the revenue of the current fast food market than its most prominent burger-oriented competitors endy's and Burger King. McDonald's also wishes to gain some of the type of positive media as generated by the sandwich chain Subway. The Subway Diet…… [Read More]

Works Cited

Bauman, Valerie. (11 Aug 2005) "People try to lose weight at McDonalds." AP Wire. Accessed on AOL on 22 Aug 2005 at 

Burger King. (2005) Official Website. Retrieved 11 Sept 2005 at 

Collins, Luke. (2002) "Chips are down for Burger Giants" MCD: McDonald's Corporation News and Articles. Retrieved 27 Aug 2005 at 

Daft, R.L. (1997). Management. Fort Worth, TX: Dryden Press.
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Supply Chain Management and Concentrated Clusters Distribution

Words: 898 Length: 3 Pages Document Type: Essay Paper #: 24438128

Supply Chain Management and Concentrated Clusters

Distribution Systems

Author's Notes

Concentrated Clusters and Improvement in Supply Chain Management and firm's overall performance

Clusters are geographic concentrations which comprise of interconnected organizations or associations that manufacture products or deliver a service to a particular industry or field. Clusters are mainly a mix of companies belonging to the same industry or located in the same technological facility sharing resources like infrastructure, suppliers and distribution networks. It mainly consists of three or more companies with downstream extension to channels and customers and lateral extension complementary goods' manufacturers including companies with industries related skills, technologies and inputs (Cognizant 20-20, 2011).

Concentrated clusters have immensely wide benefits to each firm's performance, particularly performance pertaining to supply chain management efficiency. There are certain common characteristics which clusters hold and thus benefit the firms in improving their overall performance and supply chain management are; physical proximity, complementary…… [Read More]


Cognizant 20-20 Insights. (January 2011). Cluster Manufacturing: A Supply Chain Perspective. Retrieved September 2, 2012, from Cognizant Official site website: .

Brown, R. (March 2000). Cluster Dynamics in Theory and Practice with Application to Scotland. Regional and Industrial Policy Research Paper (pp. 6-8). Glasgow G1 1QE: United Kingdom. Retrieved September 2, 2012, from e-innovation website:

DeWitt, T., Giunipero, L.C., & Melton, H.L., (2006). Clusters and supply chain management: the Amish experience. International Journal of Physical Distribution & Logistics Management, 36(4), 289 -- 308. Doi: 10.1108/09600030610672055.
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Different Types of Marketing Channels

Words: 1104 Length: 3 Pages Document Type: Essay Paper #: 55435641

Enhance Distribution

The author of this report has been hypothetically named as the new marketing manager of an organization. The organization is looking to enhance their distribution. The author has decided, per the assignment, to look at the channel design decisions in the organization. There will be an analysis and evaluation of the channel design, the channel objectives and the different channel alternatives. There will be a bringing forth of a recommendation on the most suitable design for the organization in question when it comes to channel management. There will also be a brief description of the organization in question and the products/services that are offered by the same. While over-analyzing channel design can lead to excessive second-guessing, it is important to get the channels figured out and aligned correctly.


Per the class text, channel management from a marketing perspective if the overall practice of and focus on getting…… [Read More]


Apple. (2015). Apple. Apple. Retrieved 24 October 2015, from 

Guardian. (2014). Apple under fire again for working conditions at Chinese factories. the Guardian. Retrieved 24 October 2015, from 

Kotler, P. (2013). Marketing management. Singapore: Pearson Education South Asia Pte Ltd.
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Sustainable Distribution for Essential Medicines

Words: 3831 Length: 10 Pages Document Type: Research Paper Paper #: 9578906

Sustainable Distibution fo Essential Medicines in Emeging Makets

Business Case Backgound

The Sustainable challenge

Cuent distibution climate of Cue Phamaceutical

The gowing impotance of the emeging makets

Baies to gowth

Pocuement and Distibution

Challenge to oveall sustainability in phamaceutical companies

Patneships utilized in emeging makets and essential medicine distibution

Suggestions of patneships effective in essential medicine distibution

Data gatheing in essential medicine distibution

Sustainable distibution fo essential medicines in emeging makets

Business Case Backgound

This epot addesses the ole phamaceuticals play in emeging makets. Many people have associated these makets as havens fo explosive futue gowth, but thee ae also seious challenges to be faced. The epot will discuss what views investos, stakeholdes, and company executives hold on emeging makets. Thee ae thee pobable significant factos that may sway thei stance. Fist, the efoms ecently made by the govenment egading phamaceuticals and the obligations of multinationals esulting fom the efoms.…… [Read More]


(Multi-Stakeholder Toolkit, n.d), A Toolkit for Improved Understanding and Transparency of Drug Shortage Response in Canada 2013

Banks, M.A., & Persily, G.L. (2010). Campus perspective on the National Institutes of Health public access policy: University of California, San Francisco, library experience. Journal of the Medical Library Association: JMLA, 98(3), 256 -- 259. doi:10.3163/1536-5050.98.3.015

Bors, C., Christie, A., Gervais, D., & Wright Clayton, E. (2015). Improving Access to Medicines in Low-Income Countries: A Review of Mechanisms. The Journal of World Intellectual Property. 18, 1-28.

Cure Pharmaceutical
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Marketing Distribution in Order for

Words: 630 Length: 2 Pages Document Type: Marketing Plan Paper #: 12401410

We would need to ensure that we have acquired this capability. Typically, personal care products are made in the country in which they are sold, though it is possible to utilize regional trading blocs such as NAFTA for continental-wide production. If we choose to develop our own manufacturing capabilities, we need to ensure that we have a program to ensure quality and to ensure cost control, and we must decide if we are to produce in the U.S., Canada or Mexico. Several factors would be taken into consideration with that decision, including cost.

The other major option for manufacturing is to have the product produced by a third party. Under this option, we would contract out the production to a firm that is experienced in the production of personal care products, but has excess capacity. This option is utilized by many firms in the industry already and it is believed…… [Read More]


No author. (2013). Distribution methods affect bottom line. Business Tool Kit. Retrieved May 2, 2013 from 

Kaya, O. (2009). Outsourcing vs. in-house production: A comparison study of supply chain contracts with effort dependent demand. Koc University. Retrieved May 2, 2013 from
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Silver Dollar Jeans Channel Conflict

Words: 361 Length: 1 Pages Document Type: Term Paper Paper #: 5487803

Silver Dollar International needs to realize that they must protect their brand and its value is tantamount, and that if the department stores want exclusive rights to their jeans, they are welcome to purchase a private label brand. All apparel manufacturers have this capability, and this fits the product needs of the department store or mass merchandiser in addition to allowing Silver Dollar International to retain its brand value. Further, Silver Dollar International needs to re-consider the strategy of selling through department stores and move into boutiques and other channel partnerships where they can retain profits, control of the brand, and control of the product lifecycles. These types of conflict lead Nike to pull out of Wal-Mart for example. For Silver Dollar International the most important criteria are retaining its brand equity, finding distribution partners that are more interested in profitability than pure volume, and concentrate on retaining control of…… [Read More]


Nair, G & Pleasance, D (2005). Mitigating channel conflict. The McKinsey Quarterly,(3), 16-17. Retrieved December 17, 2007, from ABI/INFORM Global database. (Document ID: 880048511).
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Understanding Customer Loyalty and Distribution Strategies

Words: 1080 Length: 3 Pages Document Type: Paper #: 32822330

Marketing Strategies in Costco's etail Stores

etail Store Loyalty

Besides being one of the leading U.S. retail stores, Costco has won the hearts of many customers. As a customer, I have maintained my loyalty to this retailer, thanks to their small, surprise gifts that often remind me to visit the store in a delighted manner. Often, these unexpected gifts reflect the law of reciprocity, meaning the company responds to my positive actions with a positive action (Dahmen, 2004). The gifts range from simple things like a digital card. However, I feel that Costco could improve their customer experience by offering a personalized, compelling and seamless brand experience. While seeking to satisfy consumers' demands, the retailer must focus on the degree of involvement that consumers have with their brands across channels. Therefore, Costco must deliver value to me to continue earning my loyalty. In the wake of e-.commerce boom, Costco needs…… [Read More]


Dahmen, P. (2004). Multi-Channel Strategies for Retail Financial Services: A Management-Framework for Designing and Implementing Multi-Channel Strategies. Wiesbaden: Deutscher Universita-tsverlag.

Gillespie, K., & Hennessey, H. D. (2011). Global marketing. Australia: South-Western Cengage Learning.

Lamb, C. W., Hair, J. F., & McDaniel, C. D. (2009). Essentials of marketing. Mason, Ohio: South-Western.
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Marketing Distribution of Apple iWatch

Words: 847 Length: 2 Pages Document Type: SWOT Paper #: 74023747

Apple iWatch (new product launch)


The iWatch has two sets of prices. The 38mm model is cheaper in comparison with the 42 mm offering. The iWatch is more functional as the product provides the user with several utility services. It not only tells time but also offers different services such as making phone calls, provide fitness applications, checking in for a flight, and many more (Swider and Beavis, 2015). The tangible aspects of the product include its design in the form of having a sleek interface of the watch, in addition to two different watch sizes of 38mm and 42 mm. On the other hand, the intangible features of the product include its quality. It is impossible to match the quality of the products provided by the company. In addition, the iWatch works in tandem with the iPhones. The intangible attribute lies with the operating system of the Apple…… [Read More]


Gibbs, S. (2015). Concerns raised over Apple Watch's lack of theft protection. The Guardian. Retrieved November 11, 2015 from: 

Pride, W., Hughes, R., Kapoor, J. (2010). Business. Ohio: South Western Cengage.

Swider, M., Beavis, G. (2015). Apple Watch review. Tech Radar. Retrieved November 11, 2015 from: 

Tanner, J. F., Raymond, M. A. (2015). Principles of Marketing: Types of Consumer Offerings. Retrieved November 11, 2015 from:
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Poverty Imbalance the Gap in America's Distribution

Words: 1659 Length: 6 Pages Document Type: Thesis Paper #: 16831564

Poverty Imbalance

The Gap in America's Distribution of ealth and the Socioeconomic Consequences

The United States often characterizes itself in the context of political rhetoric and public displays of patriotrism as the wealthiest and greatest nation in the world. Unfortunately, the wide variance of living standards represented in this plurality suggests that this is an experience reserved only for those with the means. Quite to the point, the poverty that a substantial percentage of Americans live with everyday indicates that this apparent enormity of wealth is not accessible to all. Indeed, the discussion here centers on the understanding that 50% of all of America's vast wealth is possessed by no more than 1% of Americans. This means that the wealthiest individuals in America on their own control more wealth than entire communities and regions. And as the discussion hereafter will show, this is a trend with serious and negative consequences…… [Read More]

Works Cited:

Cutter, W.B. IV; Federman, M.; Garner, T.I. Kiely, J. & Levine, D et al. (1996). What Does It

Mean to Be Poor in America? Monthly Labor Review, 119.

Galbraith, J.K. (1998). The Affluent Society. 40th Anniversary Edition. Mariner Books.

Rodrik, D. (2000). Growth and Poverty Reduction: What are the Real Questions? Finance & Development.
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Marketing Analysis Strategies and Techniques Keeping Products

Words: 1370 Length: 4 Pages Document Type: Essay Paper #: 78550698

Marketing Analysis Strategies and Techniques

Keeping products and services relevant to the rapidly changing needs of prospects and customers is a daunting task. The need for keeping products accurately positioned as customers' needs change, continually evaluating and fine-tuning competitive position, monitoring and evaluating customer perceptions are all critical for creating a cohesive strategic marketing plan (Silverblatt, Korgaonkar, 1987). Distribution channels also must be continually evaluated and analyzed as to their effectiveness in serving customers and delivering profitable operations to a company as well. The intent of this analysis is to identify the different types of analysis used by marketers to determine product positioning, competitive position, customer perceptions, and distribution channel analysis.

Product Positioning

The essence of effective product positioning strategies take into account the value delivered by a company with its products and services, how they differ from direct competitors and substitutes, while taking into account the motivations and unmet…… [Read More]


Becerra, E.P. & Korgaonkar, P.K. 2011, "Effects of trust beliefs on consumers online intentions," European Journal of Marketing, vol. 45, no. 6, pp. 936-962.

Boote, A.S. (1981). Market segmentation by personal values and salient product attributes. Journal of Advertising Research, 21(1), 29-29.

Dimitriadis, S., Kouremenos, A., & Kyrezis, N. (2011). Trust-based segmentation. The International Journal of Bank Marketing, 29(1), 5-31.

Frambach, R.T. (1997). Competitive positioning: The key to market success. International Journal of Research in Marketing, 14(1), 92-95.
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Product Decisions Pricing Strategies and

Words: 1532 Length: 5 Pages Document Type: Thesis Paper #: 64310674

The ability to create a makeup palate that is suited to the consumer's specific beauty needs, to create a unique image of beauty that is healthy and an enhancement of one's natural beauty should be the focus of a redesigned Avon site.


Avon is a classic product in the United States -- someone in 'your' family may have sold Avon, long ago. Although door-to-door sales is no longer lucrative, and unlikely to be accepted in China for higher-end goods, selling the midpriced Avon in Chinese department stores is an ideal way to create a humanized brand image for Avon and to capitalize upon the mania for customization and goods tailored to 'your needs.' This is one way to use American individualism yet give it a Chinese spin by stressing the need for make up to suit one's skin tone and enhance but not alter one's appearance. The company website…… [Read More]

Works Cited

Avon brands. (2009). Avon. Website. Retrieved August 15, 2009 at 

Avon China. (2009). Avon Website. Retrieved August 15, 2009 at 

Avon product history. (2009). essortment. Retrieved August 15, 2009 at

Changing Chinese buying habits. (2008, February 20). Export News. Retrieved August 15, 2009
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Tourism Travel Management

Words: 2787 Length: 10 Pages Document Type: Term Paper Paper #: 68931484

Tourism Distribution Network due to a mounting trend of ecommerce in the global market. The advent World Wide Web, Wireless Application Protocol and the integration of media with tourism, has somewhat halted the growth of traditional channels of travel and tourism. Thus, showing a prelude to eTourism, a modern concept of online or web-based distribution network, providing complete travel information and booking details only a click away. But this surge of information, economy and accessibility has also threatened the survival of traditional distribution channels like Travel Wholesaler and egional etailer Travel Agents. Which means where technology, sophistication and immediacy have brought forth new prospects of business in tourism, it also has a downside for traditional means of product and information transactions.


Tourism has traditionally relied on travel wholesalers and retail travel agents but this isn't to prevail in the ever converging global village. Electronic media, Mobile and…… [Read More]


Travel and Tourism Research Association.[Accessed 25th September 2005]

( eTourism Newsletter [Accessed 25th September 2005]

( Foresight Tourism Report for South African Tourism and Travel Distribution Networks . [Accessed 25th September 2005]

( World Tourism Organization  / [Accessed 25th September 2005]
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Assemblage -- Pricing Strategy There

Words: 1503 Length: 5 Pages Document Type: Research Paper Paper #: 22190414

hen expanding, the Assemblage will be more focused on setting up locations with a high amount of traffic from our target 21-35 demographic but Manhattan's density and role as an entertainment magnet allow for us to build our business.

The overall marketing objective is to build the brand and set up the expansion and penetration phase. The flagship Manhattan location supports that because of the ability and the diffusion value from visitors taking back memories of the Assemblage to their home cities, to which we will ultimately expand. On the broader level, disturbing in entertainment districts with high youth traffic will allow the Assemblage to best reach the target market. As market penetration occurs, the brand will over time become linked to entertainment and good times in a manner that is consistent across all of our markets.

orks Cited:

Altman, H. (1987). ho's gored by gouging? Nation's Business. Retrieved May…… [Read More]

Works Cited:

Altman, H. (1987). Who's gored by gouging? Nation's Business. Retrieved May 15, 2010 from 

Bovay, K. (2008). When to use a product line pricing strategy. EZine. Retrieved May 15, 2010 from 

No author. (2010). Pricing strategies. Marketing Teacher. Retrieved May 15, 2010 from
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P& G Case Facts a Strategy Is Needed

Words: 1540 Length: 4 Pages Document Type: Case Study Paper #: 32056332


Case Facts

A strategy is needed for P&G management to continue to compete in the market for one of against competitors. P & G. has a long history of success however there had been little change in their product lineup from the mid 1980s. This allowed competitors who listen to the voice of the customer to move ahead of P&G in the market. Competing companies have taken away market share from P&G. The competition has responded to the trend of using the nternet, inventory management systems, and Point of Sale systems, taking advantage of the latest technology to improve processes that reduce labor and supply chain costs. P & G. has remained stagnant by maintaining present product lines, and using outdated technology and managerial practices for its global operations. Brand management at P & G. begin realizing that in order to regain its market share it was essential to…… [Read More]

Inventory can be maintained through gathering POS data noting retail location and the quantity of product needed to replenish depleted inventories daily.

Maximizing profitability requires exploring opportunities to increase market share. Whether they are related to additional channels of distribution, research and development, restructuring the organization, or process improvement. In this case the second alternative of investing in technologies and restructuring the organization through category management increasing Volume or the number of units being sold by the various retailers that distribute P&G products to consumers. By working to automate business processes and category management P&G will have better tools, resources, and data to support leadership in making decisions.

Mckenney, J.L, and Clark, T.H. (1995). Procter and Gamble (A): improving Customer Value through Process Redesign. HBS.
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Wal-Mart and the Toy Industry

Words: 1401 Length: 5 Pages Document Type: Term Paper Paper #: 31777699

The combined sales from al-Mart and Toys 'R Us account for a smaller percentage than these other distribution channels.

Another alternative may be to establish their own category killer store to replace Toys 'R Us. However, this is a risky move and is capital intensive. They would have to make certain that the market would be willing to accept this alternative. This alternative would require a heavy capital outlay and carries the greatest amount of risk. However, it may be a more cost effective alternative in the continuation of marketing research and product development. The costs and benefits of this alternative would have to be weighed against the risk.

In addition to expanding existing distribution channels other than al-Mart, toy manufacturers may wish to develop other distribution channels as well. For instance, they may wish to attempt to entice other retail establishments such as K-Mart, increase holdings in Target, Meijers…… [Read More]

Works Cited

Brown, Eryn (2004, Sep. 12) "

Imagining Toyland Without One of Its Giants," New York Times, pg. 3, 5.

Freeman, R. (2003). Wal-Mart 'Eats' More U.S. Manufacturers. November 28, 2003. Executive Intelligence Review.

Pride, W. And Ferrell, O. (2003). Marketing. Twelfth Edition. Houghton Mifflin Publishers.
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Wholesaling and Retailing in a Competitive Market

Words: 1554 Length: 5 Pages Document Type: Essay Paper #: 86920583


Distribution strategy is a plan designed by the top management of an organization or a company, which specifies the ways in which the firm intends to move its products to middle traders retailers, and even consumers. After the product has been launched, it should reach the end consumer in the market or any other place. Between the manufacturer and the consumer are other intermediaries who are the brokers, wholesalers, and the retailers. The intermediaries are responsible in the distribution of the product to the end consumer. Sometimes the manufacturer decides to sell the product direct to the consumer. It is when the manufacturer or a business owner is dealing with an impulse purchase or low priced products. Distribution channel strategy allows wholesalers and retailers to reach customers in various geographical areas that the sales team cannot reach. It enables them to cover a large area reaching more customers and…… [Read More]


Perreault, W. Cannon, J., and McCarthy, E. (2010). Essentials of Marketing (q2th Ed.). New York, NY: McGraw-Hill/Irwin

Lamb, C. & McDaniel, C. (2011). Essentials of marketing. Cengage Learning

Armstrong, G., & Cunningham, M.H. (2012). Principles of marketing. Pearson Australia.

Marks, M. & O'Connor, A. (2014). Marketing during a Recession: An Illustration of How Economic Principles Guide Marketing Approaches. Journal for Economic Educators, (1), 78-96
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Tide the Term Marketing Refers to Identification

Words: 1827 Length: 6 Pages Document Type: Essay Paper #: 32608844


The term marketing refers to identification and anticipation of consumer needs and wants and then satisfying them in a profitable manner. With the increase in globalization and consumer knowledge, marketing has evolved to become a comprehensive field with rapidly changing dynamics and is a key contributor in the success and failure of any business.

The way a marketing strategy of any product is designed depends greatly on whether the commodity is market oriented or product oriented. Detergent falls in the category of Fast Moving Consumer Goods (FMCG) which means it is a highly market oriented product and the commodity operates in a market where consumers have more than adequate knowledge about the product (Kotler & Keller, 2008). Being a highly competitive market, detergent companies have to ensure that their marketing strategy is aggressive enough to promote a strong brand image and generate a strong brand loyalty in order to…… [Read More]


Kotler, P. & Keller, K. (2008) Marketing Management. USA: Prentice Hall

Czinkota, M (2007). International Marketing. USA: Thomson South-Western.

Silk, A. (2006), What is Marketing? USA: Harvard Business School Press.
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Marketers Should Be Limited or

Words: 955 Length: 2 Pages Document Type: Discussion Chapter Paper #: 79660593

They also took an active part in fundraising walks for customers. This campaign contributed and raised $300 million for the case. In this case, the case, besides the cause acquiring more funds, it gained an enhanced profile and a host of supporters. Consequently, the company has seen workers increase their loyalty to their jobs and the cause. This is commendable at an era when the corporate wrongdoing wave has left customers yearning for good corporate citizenship. Corporations such as Avon have shown a sense of social responsibility in the current business environment characterized by undifferentiated services and goods. After going public, Avon became more significantly attractive in the eyes of stakeholders (Shimp, 2010).

Channel strategy is normally associated with segmentation

This is true. Channel strategies define the preferred customer channels especially in the evolving distribution networks. When considering market and product strategies, it is necessary to find a value proposition…… [Read More]


Dent, J. (2011). Distribution channels: Understanding and managing channels to market. London: Kogan Page.

Kerin, R.A., (2007). Cram101 textbook outlines to accompany Marketing. S.l.: Academic Internet Publishers (AIPI.

Levi-Faur, D. (2011). Handbook on the Politics of Regulation. Cheltenham: Edward Elgar Pub.

Plaisance, P.L. (2009). Media ethics: Key principles for responsible practice. Los Angeles: SAGE.
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Sift Analytics Group

Words: 1291 Length: 4 Pages Document Type: Essay Paper #: 6466132

Sift Analytics Group Pte Ltd. is a company headquartered in Singapore and is the leading provider of enterprise software solutions in this country since 1999. The growth and size of the company is evident in its current numbers of customers given that it has more than 500 corporate customers in Singapore alone. Throughout the years, Sift Analytics Group Pte Ltd. has remained successful and profitable because of the numerous advantages associated with its products and solutions. The company's growth is also attributed to its ability to attract, retain, and grow its customer base. As a business to business supplier organization, Sift Analytics Group utilizes effective business marketing mix components to market its products and solutions to customers. The growth and profitability of this company can be understood through an Analytics of its supply chain and marketing channels, marketing strategy, and value proposition.

Brief Background of the Company

Sift Analytics Group…… [Read More]


Sift Analytics Group Pte Ltd. n.d., About Us, Sift Analytics Group Pte Ltd., viewed 16 September


Sift Analytics Group Pte Ltd. n.d., Supply Chain Analysis. Sift Analytics Group Pte Ltd., viewed

16 September 2014,
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Product Strategy Addresses Issues of

Words: 2399 Length: 8 Pages Document Type: Term Paper Paper #: 63820063

Thus, all content will be designed to avoid such data collection (no signups or memberships, for example) (Aftab, 2005).

The company will also engage in a public relations strategy. The company will actively seek appearances on talk shows and other media to spread the word about our new squeezable colored peanut butter. The public relations program will emphasize the dual messages of fun and nutrition with which we want to associate ow Butter. The public relations program will largely be targeted during the launch -- by the end of the calendar year (four months after the school year has begun) the public relations program will draw to a close.

Direct marketing and personal selling will be focused on the school lunch program administrators. At first, this element of the marketing program will be focused on direct marketing rather than personal selling. The cost of maintaining a traveling sales force is…… [Read More]

Works Cited: (2007). Pricing strategy. Retrieved May 25, 2010 from 

Bovay, K. (2008). When to use a product line pricing strategy. EZine Articles. Retrieved May 25, 2010 from 

Aftab, P. (2005). The Children's Online Privacy Protection Act of 1998 (COPPA). Retrieved May 25, 2010 from (2010). Distribution strategies. Retrieved May 25, 2010 from
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Maxx Company -- Strategic Marketing Plan Tk

Words: 4400 Length: 15 Pages Document Type: Essay Paper #: 81957153

Maxx Company -- Strategic Marketing Plan

TK Maxx Strategic Marketing Plan

TK Maxx is expanding beyond the brick and mortar footprint that helped it rise to the top of retail operations in the United Kingdom. As with its competitors, TK Maxx has entered the mobile digital market and is implementing multiple distribution channels (McVey, 1960). The company has a clear target market that transcends the various channels over which its goods are marketed. This is the case because the market segment targeted by TK Maxx is made up of digital natives or consumers who have discovered the benefits of being technologically savvy -- particularly for shopping.

The marketing objectives for TK Maxx were identified as follows:

To increase market share for kid's shoes by 25% by September 2018.

To increase market share in home textiles by 15% by September 2018.

To increase e-commerce sales of designer bags and accessories by…… [Read More]


Bankruptcy announcement. (2012) Feline's Basement. Available at 

Burt S. And Sparks L (2003) Competitive analysis of the retail sector in the UK. Institute for Retail Studies, University of Stirling: 78.

Cavazza, M. (2004), 'Nanotechnology promises to alter the face of fashion', Retail Week, (11 June, 2004)

Case study: Total Logistics takes it to the max for TK Maxx. (2001) Total Logistics. Available at