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Real World Market
Words: 3137 Length: 10 Pages Document Type: Term Paper Paper #: 27297130
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Amazon, eBay, and Craigslist

A Real orld Market

E-commerce companies promote and sell their products at the online platform. They use the most advanced systems, techniques, and strategies for doing advertisements for their products, making and receiving payments, and managing customer and stakeholder relationships. This paper presents an analysis of the strategies and policies of three top companies from e-commerce industry, eBay, Amazon, and Craigslist.

The paper starts with a brief introduction to these companies by discussing their origin, scale of operations, location, product and service portfolio, and core operational strategies. is an American multinational e-commerce corporation that mainly deals in new and branded products. eBay is an auction website that provides a platform to the buyers and sellers to interact and do transaction in a safe and convenient way. Craigslist is also an e-commerce website where buyers and sellers negotiate for their transactions. If a buyer has to…

Works Cited

Amazon. About Amazon, 2013. Web. June, 1st, 2013.

Baye, Michael. The economics of the Internet and e-commerce, 1st Edition. Amsterdam: JAI Press, 2005. Print.

Collier, Marsha. EBay for dummies, 7th Edition. Hoboken, N.J: John Wiley, 2012. Print.

Craigslist. About Craigslist, 2013. Web. June 1st, 2013.

Customer Advocacy Is it Still Part of
Words: 1062 Length: 3 Pages Document Type: Essay Paper #: 38663142
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Customer Advocacy: Is it Still Part of eBay's Core Strategy?

In the past, eBay has earned significant praise for having customer advocacy as part of its core strategy. This text will carry out a detailed evaluation of eBay's website in an attempt to determine to what extent customer advocacy still remains part of the corporation's core strategy.

Customer Advocacy: An Overview

Companies that embrace customer advocacy tend to focus on doing that which is considered most beneficial to the customer. In that regard, such companies strive to act in the best interests of their clients at all times. A company pursuing customer advocacy gains by having the trust of its customers, and thus building a rather strong long-term relationship with such customers. Companies that wish to build long-term relationships with their clients according to Ferrell and Hartline (2008, p. 342) "must strive to develop a relationship with each customer rather…


EBay, 2007. General Announcements: PayPal Required for Listing in Some Categories. [online] Available at: [Accessed 30 August 2012].

EBay, 2012. How Does EBay Buyer Protection Work? [online] Available at: [Accessed 30 August 2012].

EBay, 2012. EBay Buyer Protection. [online] Available at: [Accessed 30 August 2012].

Ferrell, O.C. And Hartline, M.D., 2008. Marketing Strategy. 4th ed. Mason, OH: Cengage Learning.

E-Businesses Challenged Create Trust Customers People Don't
Words: 1687 Length: 5 Pages Document Type: Essay Paper #: 50964761
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E-businesses challenged create trust customers. People don't send money strangers . ead article: Mangiaracina,

When considering a business model for you company it is highly important to pattern it on that of other successful companies that are also based online. Jeff Beer's article "Outlook 2011: The new dotcom boom" provides several case studies of online companies with robust business models that have proven records of success. The unifying factor of all organizations mentioned, and the ones that provide the most tangible examples of success, Groupon and Twitter, is that their models are all based on solid marketing. One of the most critical elements of marketing for online businesses is to create a sense of community with one's customer base. Doing so in turn increases that customer base by readily involving more members of the general population as part of an organization's community. However, there are a set of management concerns…


Downes, Larry and Mui, Chunka (2000). "Unleashing the killer app." Harvard Business School Press. Retrieved from 

Hof, Robert (2003), "The eBay economy." Business Week. Retrieved from 

Merrill, Duane (2006) "Mashups: The New Breed of Web App." Retrieved from

E-Commerce Marketing Plan This Marketing Plan Has
Words: 762 Length: 3 Pages Document Type: Term Paper Paper #: 94130800
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E-Commerce Marketing Plan

This marketing plan has been developed for a unique business model that facilitates transactions between people who would like to buy and sell homemade art. Although the website functions much like EBay, the online auction giant, it is targeted at a far narrower niche. Given that the target market represents such a narrow niche, the marketing strategy to promote this site must be creative as well as utilize the latest in E-commerce technologies and design. This marketing plan will frame this service in terms of its 4Ps and then use this framework to develop the marketing proposal. It was found that a tribal marketing approach to promoting the site would be the best fit for the company based on its unique circumstances.


In this case the product is actually a service. The website facilitates transactions between individuals who wish to sell or buy art or related…

Strategic Planning Recommendations
Words: 315 Length: 1 Pages Document Type: Capstone Project Paper #: 90434600
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Strategic ecommendations

Understanding consumer buying process is very critical to make consumer complete transactions. (Homburg, Sabine, Harley, 2009).

Cango Company should design a very good Website to assist consumer to complete buying process.

Cango should provide necessary information in the company Web page to make consumer complete buying process.

The Homepage should deliver extensive information about the company's product and services.

All information should be displayed at the Webpage strategic location where consumer will be able to view the information without problem.

Strategic ecommendations Contn

The Webpage should mirror consumer's buying process starting from the problem recognition to a product purchase.

Cango should also carry out an extensive research on consumer characteristics that include demographic and psychographic consumer's patterns.

The company should understand the psychological, personal, and social factors affecting buying behaviors.

Strategic ecommendations Contn

Analysis and evaluation of alternative products is also very critical in a consumer buying process.…


Homburg, C. Sabine, K. Harley, K. (2009). Marketing Management - A Contemporary Perspective (1st ed.), London.

Laermer, R. Simmons, M, P. (2007). Marketing, New York: Harper Collins.

Shaw, E. (2012). Marketing strategy: From the origin of the concept to the development of a conceptual framework. Journal of Historical Research in Marketing, 4(1), 30 -- 55.

Agree With Google and Microsoft
Words: 1864 Length: 6 Pages Document Type: Case Study Paper #: 55197082
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eBay needs to attack this issue of trust head-on first and make the most of turning around their reputation for accuracy, reliability of transactions, transparency and vetting of buyers and sellers if they are to preserve their reputation.

When all of these factors are taken into account, including the lack of platform focus, the purchase and resale of Skype, the lack of focus on being an exchange over a platform and the lack of trust in their transaction engine, eBay has a full agenda of competitive issues to deal with. Instead of concentrating on the minute details of their auction engine eBay management instead needs to consider how they can scale to be the platform of choice for e-commerce globally and also how they can dominate pricing analysis and pricing recommendations over time. Unless they become strategic they will eventually be acquired.


Bapna, ., Jank, W., & Shmueli, G..…


Bapna, R., Jank, W., & Shmueli, G.. (2008). Consumer Surplus in Online Auctions. Information Systems Research, 19(4), 400-416,516-517.

Bruell, a.. (2010, January). Kijiji gets moms on board in effort to rise above classified competitors. PRweek, 13(1), 51.

Cabral, L., & Hortacsu, a.. (2010). The DYNAMICS of SELLER REPUTATION: EVIDENCE FROM EBAY. The Journal of Industrial Economics, 58(1), 54.

Castelluccio, M.. (2009). eBay Liberates Skype. Strategic Finance, 91(4), 55-56.

Dating Site Concept and Bidder's
Words: 675 Length: 2 Pages Document Type: Case Study Paper #: 55020027
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The company then needed to use proxy servers in order to access eBay's site. The tort was that such actions resulted in dilution of eBay's mark and damage to eBay's reputation (eBay v. Bidder's Edge, Inc.). There is a strong likelihood that the same could be found with regards to the dating site.

In the Bidder's Edge decision, the courts have determined that deterioration of the service can constitute a tort, even if the deterioration is minimal. hile Bidder's Edge did not materially affect the performance of eBay's servers, it could conceivable have grown in size in order to do so. In addition, multiple Bidder's Edge-type sites should cumulatively have such a negative impact.

The eBay has the right to control access to its servers was central to this case. For the dating site, it is the control of access that will determine the way the courts view the proposed…

Works Cited:

Sinrod, E. (2005). Spyware can constitute illegal trespass on home computers. USA Today. Retrieved April 3, 2010 from 

eBay v. Bidder's Edge, Inc. 100 F. Supp. 2d 1058 (N.D. Cal. 2000).

California Intellectual Property and Computer Law. (no date). Retrieved April 3, 2010 from

E-Business Model
Words: 1877 Length: 5 Pages Document Type: Term Paper Paper #: 54121765
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Websites and eBusiness Models: A Comparison of Three Organizations

The features and functions of a website are a reflection of the purpose of that website. In turn, this is a function of the business model. This will now be shown by comparing the websites of three companies: eBay, Lands' End, and Ecolab. For each website, the target audience will be described, the website will be described, and the features of the website will be linked to the business model.

The eBay website is an online bidding site, where the general public can bid to purchase items from sellers. These sellers can either be other members of the general public or can also be retailers. The eBay website has two target audiences. Firstly, there are the consumers bidding on items to purchase them. Secondly, there are the sellers, with eBay needing to attract sellers so that consumers can find items…


Campanelli, M. (2005). Sharing the Wealth: Want to Get a Piece of the eBay Pie? Joining its Affiliate Program can be a Good Way to do Just That. Retrieved May 30, 2005, from Entrepreneur. Web site:,4621,319519,00.html 

eBay. (2005). The Company. Retrieved May 30, 2005, from eBay. Web site:

Ecolab. (2005). Company Profile. Retrieved May 30, 2005, from Ecolab. Web site:

Lands' End. (2005). About Lands' End. Retrieved May 30, 2005, from Lands' End. Web site:,,1_36877_36883_37027____,[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]& sid=6114120827695142630

Threats to Online Businesses the
Words: 2846 Length: 11 Pages Document Type: Term Paper Paper #: 44281668
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According to an article entitled "Three Vulnerability Assessment Tools Put to the Test"

Vulnerability assessment systems scan operating systems and applications for potential problems, such as the use of default passwords or configurations and open ports. This can give administrators a head start in fixing problems and will, hopefully, let IT organizations more effectively beat bad guys to the punch."

The above factors are only true when vulnerability systems find all the problems that may be present in an application.

Research has often demonstrated a gap between the best vulnerability assessment tools and the weaknesses in a test network. However IT employees who are responsible for securing IT assets will find the use of a vulnerability assessment tool beneficial even if all it does is eliminate some of the monotonous work they are confronted with.

When vulnerability assessment tools were first made available, scanning was the primary method utilized. However,…

James M. Snyder. Online Auction Fraud: Are the Auction Houses Doing All They Should or Could to Stop Online Fraud. Federal Communications Law Journal. Volume: 52. Issue: 2. 2000. Page Number: 453.

20 EBay Security and Resolution Center. 

Identifying Phishing or Spoofed E-mails.

Email to My Friend to Help Her
Words: 587 Length: 2 Pages Document Type: Essay Paper #: 32004802
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Email to my friend to help her establish a legal Internet site

Dear friend:

I understand that you want to set up a legal internet site, and I think your intentions are honorable. Setting up such a site can be a challenge not only in the technical sense of the word, but also in the legal sense since there are some legal strictures that must be met.

As see the example of the E-Bay / Bidder's Edge case, for instance, where Bidder's Edge was sued by E-Bay for having trespassed private property, Internet sites although apparently public can, from a certain aspect, be viewed as private too. Bidder's Edge ended up having to pay for its offense. It would certainly be beneficial, therefore, for us to examine relevant minutiae of its case and see how we can avoid similar problems.

Firstly: what did Bidder's Edge do that was different than…

Legal issues surrounding web sites can be quite complex, and BitLaw ('A resource on technology Law'), for instance, has quite a few pages devoted to this topic. Bitlaw's summary of these issues should be of help to you here. Its discussion of website legal issues are divided into five parts (copyright concerns; domain name concerns; trademark concerns; defamation; and linking and framing) and can be accessed on the following page: 

Good luck to you in designing your website,

Your friend..

World Trade Discuss International Trade Issues and
Words: 921 Length: 2 Pages Document Type: Essay Paper #: 6048240
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World Trade

Discuss international trade issues and how they impact starting a business in Denmark and how it pursues doing business with other countries

Denmark has been following bilateral trade policy based on free trade. This has helped it penetrate major markets while keeping the balance between import and exports. Denmark has been successful in the policy and has a lot of products exported to the U.S. And these include pharmaceutical products, nuclear reactors, boilers, machinery and mechanical appliances; electrical machinery and equipment, and Denmark also imports from the U.S. The World Bank economic indicators for Denmark for the year 2010 show that the current purchasing power per capita -- PPP is at $40,290. (Panjiva, 2012)

Denmark has expanded its trade relations recently with Canada. They both have identical business strategies. Both are based on the agri-food export sectors. The knowledge industries and the agricultural sector and modern concepts like…


Canada International. (2012) "Canada & Denmark trade" Retrieved 24 October 2012 from (2012a) "International trading policy" Retrieved 24 October 2012 from (2012b) "Welcome to the new ebay" Retrieved 24 October 2012 from

EconomyWatch. (2010) "Denmark Export, Import and Trade"

E-Commerce Web Sites Specifically it
Words: 742 Length: 2 Pages Document Type: Term Paper Paper #: 13872331
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Many of the auctions do not include photos, which is a disadvantage for the buyer. The actual item page is uncluttered, but Overall, Amazon's auction site is not nearly as satisfying as eBay's, and it would benefit from a redesign to enhance the buying experience. is more pleasing to the eye than the Amazon site, but still not as compelling as eBay's. It is arranged similarly to eBay's site, with categories on the left of the home page, and other information throughout the page. Quick searches of basic items indicate the Yahoo site is not nearly as popular as eBay, as there is not nearly as much merchandise listed for sale. The site is also extremely slow to load search results, even on a broadband connection, which could drive some buyers away. The actual item page is quite crowded and difficult to navigate, it is confusing and does not…


2007). Retrieved from the Web site:  April 2007.

2007). Retrieved from the Web site:  April 2007.

2007). Retrieved from the Web site: 25 April 2007.

Leonard vs Pepsi in General the Valid
Words: 593 Length: 2 Pages Document Type: Essay Paper #: 47483827
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In general, the valid elements of a valid and enforceable contract are (1) offer, (2) acceptance, (3) specificity, and (4) meeting of the minds. The Honorable Mayor's plan is extremely dangerous because it could very conceivably be interpreted as an enforceable contract to auction the town on Ebay. In principle, placing the town for auction on Ebay would satisfy all of the elements of a valid contract susceptible to a demand for specific performance in the event of a winning bid by a specific bidder who complies with the applicable rules established by Ebay.

That is because the objective theory of contracts holds that the validity of contractual agreements is not determined by what is actually (or subjectively) in the respective minds of the parties involved; rather, contractual validity is determined by the reasonable (i.e. objective) interpretation of the external circumstances, acts, and statements of the parties…

Ordinarily, mere advertisements do not constitute valid offers that can be accepted by any person because advertisements are generally understood to be only offers to negotiate or to consider a purchase that might otherwise not have been considered by the entire population of those who may become aware of the advertisement. That is because it is understood that inventory is not necessarily unlimited and that advertisers may not be capable of satisfying every person who responds to their advertisements. Nevertheless, even advertisements can become valid offers where they describe a specific (or one-of-a-kind) item, where they specify the number of units available, where they specify precise means of acceptance, or where they clearly indicate that the item described will actually be sold or transferred to a single person who wins a competition or an auction.

The Honorable Mayor suggests that the Ebay listing would be understood as a publicity stunt and that if anybody actually attempted to enforce the transaction, the 1999 Leonard v. Pepsi case provides a precedent upon which the town can rely. However, the Ebay situation is distinguishable from that case by virtue of several facts: (1) the Pepsi case was a symbolic humorous advertisement; (2) it did not specify a definite means of acceptance of the offer outside of the symbolic humor; (3) Ebay is not an advertising medium; and (4) Ebay listings are generally understood to create binding contracts pursuant to the explicit terms of use of Ebay.

Finally, the Honorable Mayor also suggests that the Ebay stunt would be safe because it is not the kind of unilateral contract (such as a posted reward for the finding and return of a lost wallet or a watch). However, His Honor misunderstands the relevance of that example. While it is true that the auction of a town on Ebay is distinguishable from the unilateral contract/reward situation, that distinction ignores the real risk in this case. There is no issue of unilateral contracts here: the issue is that Ebay listings create enforceable offers that are enforceable because they create a binding contract to deliver the item to a specific person (i.e. The winning bidder), provided only that the bidder complies with the explicit terms of the auction and the rules of Ebay.

Amazon's Strategic Advantage
Words: 774 Length: 2 Pages Document Type: Essay Paper #: 61386494
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history of amazon and a comparison to its major rival eBay.

History of Amazon

tarted by Jeff Bezos in 1994, Amazon is a multinational electronic commerce company that is headquartered In eattle, Washington DC, UA. The company also provides cloud computing servicers and produced the widely popular Amazon Kindle e-book reader and Kindle Fire tablet computer. It has separate retail websites for United tates, Canada, United Kingdom, France, Germany, Italy, pain, Japan, and China, and plans to open other sites for further countries that include Poland, Brazil, Netherlands and weden. was called after the largest river -- the Amazon River and after the Amazon gods for a purpose: it planned to become to the largest online retailer -- and succeeded (Jopson, 2011). Bezos, too, chose a name that would appear as first of the alphabet in order to make it easy to track in a web search (Byers, 2006).…


Byers, A (2006). Jeff Bezos: the founder of, The Rosen Publishing Group

Jopson, Barney (July 12, 2011). "Amazon urges California referendum on online tax." 

Time Magazine. (December 27, 1999). "Person of the Year -- Jeffrey P. Bezos." 

Spector, R (2002). Get Big Fast. USA: The Rosen Publishing Group

E-Business Model
Words: 1261 Length: 4 Pages Document Type: Term Paper Paper #: 15020549
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ecommerce business models

With the advent of Internet, we have seen a lot of changes in the communications arena and business practices are no exception. E-commerce has taken business from closed doors of offices and retail shops to the information superhighway, where literally millions of people trade daily. The online business model can be viewed in terms of B2B, B2C and C2C models (business to business, business to consumer and consumer to consumer respectively).

To get an insight into the working of these models, the ways they are similar and different from each other, we take a look at one site representing each of the above-discussed models. For B2B, we have Intel's site - the leading microprocessor manufacturing company. Eddie Bauer, an online shopping store having everyday-use items stands for B2C and lastly, eBay for C2C model as on this site, an ordinary surfer can assume role of both -…


Intel official site: 

Ebay official site:

Eddie Bauer official site:

Milacron Inc Is a Leading Supplier of
Words: 645 Length: 2 Pages Document Type: Term Paper Paper #: 3315681
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Milacron Inc. is a leading supplier of machines and tools for metal and plastic industries throughout the world. They are also renowned for their industrial fluid solutions and carry a niche market in this area. is a business to business ecommerce website which is primarily designed to be informative to industrial customers and includes all the technical details of their various plastic products, industrial fluids and tools used by metal working industries. The website is primarily a marketing tool that involves information collection (from customer) and customer followup. The website has different product categories with individual links that take you to product specific information. Potential buyers can request for additional product information by filling up the information request form.

Online catalogs are available for most of the products and along with the technical information pertaining to a product, detailed sales contacts are also provided so buyers can call up…

Online Marketing There Is a
Words: 1716 Length: 5 Pages Document Type: Thesis Paper #: 44452902
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Black, G.S. (2005). Is eBay for everyone? An assessment of consumer demographics. SAM

Advanced Management Journal, 70(1), 50-51. Accessed from at http://


Calvert, S.L. (2008). Children as consumers: Advertising and marketing. The Future of Children, 18(1), 205-206. Accessed from at / read/5027351357?title=Children%20as%20Consumers%3a%20Advertising%20and%20


Hagel, J. & Armstrong, a.G. (1999). Expanding markets through virtual communities. The McKinsey Quarterly, 1, 140-141. Accessed from at / read/5000569332?title=Net%20Gain%3a%20Expanding%20Markets%20through%20Vir


Parrish, D.A. (1999, August). Technology for business: Set up shop on the Web. Black

Enterprise, 29(1), 36-37. Accessed from at / read/5001354938?title=Technology%20for%20Business%3a%20Set%20Up%20Shop%2

0 on%20the%20Web.

Top 10 tips. (2009). [Online]. Available:


Black, G.S. (2005). Is eBay for everyone? An assessment of consumer demographics. SAM

Advanced Management Journal, 70(1), 50-51. Accessed from at http://


High Profile Manager Ceos Listed
Words: 936 Length: 3 Pages Document Type: Research Paper Paper #: 59962718
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high profile manager ( CEOs listed ). Please include information person's personal professional background, management style skills research person effective manager/leader.

High profile managers -- Meg Whitman

Fort Lauderdale

Margaret Cushing Whitman was born in 1956 in Cold Springs Harbor, New York to Margaret Cushing and Hendricks Hallett Whitman. She went to Cold Spring Harbor High School, which she graduated in three years, being one at the top of her class.

Whitman had wanted to become a doctor and even enrolled in the math and science classes and the Princeton University. During one summer vacation however, she was attracted to economics due to an activity of selling advertisements for a magazine. She as such dropped out of medical preparation and started to study economics. She earned a B.A. cum laudae and an MBA from the Harvard Business School in 1979.

Throughout her career, Meg Whitman has occupied several functions, some…


Kopytoff, V. (2008). Whitman quits eBay CEO post as of March 31. San Francisco Chronicle. Edition of January, 24.

Terry, M. (2011). Meg Whitman's successful leadership style. The Big Bang.  accessed on October 24, 2012

(2009). Meg Whitman right for job. Santa Maria Times. December edition.

(2010). Meg Whitman: The laser light with a big smile. Geronimo Coaching Now.  accessed on October 24, 2012

Leadership Style What Do People Do When They Are Leading Meg Whitman Hewlett Packard
Words: 1463 Length: 5 Pages Document Type: Research Paper Paper #: 58048215
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Meg hitman is the current Chief Executive Officer (CEO) of Hewlett-Packard, the technology company that specializes in business and consumer electronic devices and services. She worked at a number of Fortune 500 companies and eventually found herself at the head of an Internet startup, eBay. Her leadership there allowed the company to grow rapidly and become one of the most important sites of the early Internet era. eBay remains important to this day, testament to what hitman and her team built. In 2012, she was brought into Hewlett-Packard. The company was in a bad operational and financial situation at the time and hitman was assigned to revitalize the tech giant (Anders, 2013). This paper will discuss hitman's leadership style, in particular drawing on her experiences at eBay and at HP.

hitman's Leadership Style

hitman is a consensus-builder who prefers to empower her teams. In particular, she focuses on nurturing innovation…

Works Cited:

Anders, G. (2013). Meg Whitman jolts HP as its reluctant savior. Forbes Retrieved June 14, 2013 from 

IDG. (2013). Meg Whitman: HP leadership activity discouraging direct sales. ComputerWorld UK. Retrieved June 14, 2013 from 

McGregor, J. (2011). Meg Whitman: Governing the state of HP. Washington Post. Retrieved June 14, 2013 from 

Sanderson, N. (2012). 8 important leadership lessons from female CEOs. Women in Hospitality. Retrieved June 14, 2013 from

Leadership Style What Do People Do When
Words: 1664 Length: 5 Pages Document Type: Essay Paper #: 5314650
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Leadership Style: What Do People Do When they are Leading?

Hewlett Packard (HP) remains one of the most successful computer and related services company in the Diversified Computer Systems industry. In this text, I concern myself with the leadership style of Meg Whitman -- the CEO of HP. In so doing, I will amongst other things analyze how her leadership style aligns with the company's culture. I will also examine Whitman's strengths, weaknesses as well as personal and organizational values.

Born in 1956, Whitman has over the years earned herself an enviable reputation as an efficient and brilliant corporate executive keen on making a mark in a corporate environment dominated by men. Having cut her teeth at Hasbro, Stride ite, Disney, and most notably eBay where served as CEO for a decade, Whitman rose to become the head of HP. She has also in the past tried her hand in…


Ferris, G.R. & Treadway, D.C. (Eds.). (2012). Politics in Organizations: Theory and Research Considerations. New York, NY: Taylor and Francis Group.

Forsyth, D.R. (2010). Group Dynamics (5th ed.). Belmont, CA: Cengage Learning.

Fox, W. (2007). Managing Organizational Behavior. Cape Town: Juta and Company.

Hellriegel, D. & Slocum, J.W. (2009). Organizational Behavior (12th ed.). Mason, OH: Cengage Learning.