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eBay PayPal Merger
Growth in business comes from the joining of synergy to produce savings and necessarily growth, which lead to better profits. EBay is one of the greatest creations of the Internet in buying and selling, and it seems to be a continuously growing operation. The approach to the potential user is extremely friendly; the site gives good quality products which builds up the faith of the customers about the site, and there is regularly an interaction between the buyers and the sellers which also helps to a large extent in advertising the site. The user pays only a small fee for listing the product to be sold on the site and then a fee to be paid on completion of sales. It is possible to sell practically anything and everything on the site, from things like old cars to tickets for baseball games. The prices that can be…
References
1. What is this hot Dot-Com business? Retrieved at http://oak.cats.ohiou.edu/~jc128800/esp/memo1.htm
2. "Welcome to No Pay Pal" Retrieved at http://www.paypalsucks.com/
3. "Pay Pal shareholders approve eBay merger" Oct. 03, 2002
Retrieved at http://news.com.com/2100-1017_3-954719.html
eay: A Case Study Analysis
Letter to the CEO
Dear CEO:
The face of ecommerce has been changed by the creation of a global online marketplace. eay has provided consumers an opportunity to not simply survive, but to thrive. eay has established a forum for buyers and sellers to untie in and form a community. The online marketplace has established a safe and secure online marketplace where traders can exchange goods and services in a secure environment.
eay provides an exceptional model for continuing service to consumers. The company is continually expanding and growing into new regions. The online marketplace created by the corporation is one of the most well-known and well trusted globally. eay is unique in that it provides consumers with a means to explore a variety of products and services without limitation; the community does not focus on the interests of one group vs. another; rather it…
Bibliography
eBay. (2004). "Company Overview." Available:
Hill, Kimberly. (February 5, 2004). "eBay Experience Provides E-Tailing Lessons." CRM Daily. Available:
eBay. (2003). "eBay Launches Service for Hong Kong." Press Releases.
New methods like the peer-to-peer bump technology and mobile payment systems in offline stores are aimed at the future. EBay has been developing applications for popular devices like the iPad and the iPhone along with specific sections dedicated to clothing, electronics etc. which indicate a positive step towards the future (Donahoe, 2010). Since EBay has its revenues coming mostly from North America and Europe (48% and 41% share respectively), any future decisions made need to be keeping customers from these places in mind (Conneally, 2009).
Conclusion
The performance of EBay has seen several stages of improvement since its launch. The minor weaknesses can be overcome by formulating an approach targeted towards them. These include strengthening the methods to deal with phishing using the EBay brand name, introducing a better content filter to identify undercover illegal auctions and a fair shipping estimator to protect the customers from getting cheated. The international…
References
(2006, 19 December).Brief Introduction of eBay, Inc. Retrieved from http://english.cri.cn/3126/2006/12/19/
Valasek, R. A Brief History of eBay. Retrieved from http://www.life123.com/technology/internet/ebay/history-of-ebay.shtml
(2010, 25 May). The Powerful Advantages of Ebay. Retrieved from " http://onlineprofitable.com/ebay/the-powerful-advantages-of-ebay
(2009, 12 March). Ebay: The Top 11 Disadvantages. Retrieved from http://blog.cashforlaptops.com/tag/ebay-disadvantages
Further, eay's gross merchandise volume - the amount of goods passing through eay's various marketplace platforms -shrunk by 22% in the last quarter (uley, 2009).
The company had misjudged the potential compatibility between Skype and the Marketplace business (urrows, 2009). Eay sellers were uninterested in phone chats with customers (arret, 2009). Although the company has announced that it will spin off Skype via an IPO, next year, the economic environment may make this difficult.
eay sellers are angry over fee increases that favor fixed-price sales. Those users also are incensed generally over eay's decision to place less emphasis on auctions. (urrows, 2009). Further, sellers have been upset with what they believe are poorly conceived ratings policies that unfairly revoke their ability to conduct business on eay (Klein, 2008).
eay does a very poor job of controlling fake and illegal auctions. This negatively impacts customer satisfaction with the service and invites…
Bibliography
2008 Annual Report. http://investor.ebay.com/annuals.cfm
About eBay. http://news.ebay.com/about.cfm
Barret, V. (2009, April 21). EBay is finding its (old way). Forbes. http://www.forbes.com/2009/04/20/ebay-john-donahoe-technology-internet-ebay.html
Burrows, P. (2009, March 12). EBay outlines three-year revival plan. BusinessWeek. http://www.businessweek.com/technology/content/mar2009/tc20090311_318128.htm
In October 2009, "eBay announced layoffs of 10% of its 16,000 workers" (Fowler 2009, p.1).
Because eBay makes more money from expensive transactions, it is shifting its 'common standing' or overall plan to focus more on large sellers, rather than small, quirkier, or independent businesses. "Mr. Donahoe is shifting the site's emphasis away from auctions and toward fixed-price listings. The moves have divided sellers, some of whom complain that big merchants now have an edge. Some longtime sellers, including those with unusual inventory that draws people to the site, are giving up on eBay and moving their business elsewhere. Of the top 100 U.S. eBay sellers in January 2008, 16% were no longer active in the first quarter of this year" (Fowler 2009, p.1). However, the focus on larger sellers, Donahoe believes, will allow eBay to shift to a model customers increasingly prefer, with "fixed price, quick service and free…
References
The eBay business model. (2010). All business. Retrieved January 29, 2010.
http://www.allbusiness.com/sales/internet-ebay/3251-1.html
Fourth quarter and full year 2009 earning results. (2010). eBay Investor Relations.
Official website. Retrieved January 29, 2010 at http://files.shareholder.com/downloads/ebay/828325183x0x345224/b455630d-4bb9-4ba5-adb1-40dcf29e82ce/eBay_Q409EarningsRelease.pdf
EBay is an online auction website, and pioneered this business model. eBay runs its website, in multiple countries, and acts as an intermediary for buyers and sellers. The company earns its revenue by charging for listings and taking a profit on transactions. eBay has 128 million active users around the world. It also owns PayPal, which is a leading online payment site. eBay was founded in 1995 and has remained the leader in its industry since then (eBay, 2014). eBay has long been a technological follower, however, as other e-commerce sites leapfrogged eBay. The popularity of the eBay brand, however, and the efficiency of its marketplace, have helped it to succeed over time, and it has recently begun to update its technology to be more competitive going forward.
Business Model
eBay operates its business entirely online. The company's flagship brand is a set of websites that act as intermediaries for…
References
eBay. (2014). Who we are. eBay Inc. Retrieved May 2, 2014 from
Also, fraudulent sellers and buyers can be banned.
What are the contracting costs at eBay?
A eBay must maintain the site and provide insurance and monitor complaints, feedback on the forums, and also the types of items that are sold.
A eBay claims that it has only a small problem with fraud and misuse of the system. Does this imply that it is over-investing in addressing potential contracting problems? Under-investing? Explain.
Over-investing? Not at all. Since eBay profits every time someone becomes a member, it is in eBay's interest to create a reputation that the site is secure. Without this security, buyers would sell their goods personally online. The benefit conveyed by eBay, besides additional 'hits' from buyers, for sellers, is that it offers some security and insurance to all of the involved parties in a sale. However, there are limits to how much eBay can police the site, and…
EBay vs. Bidder's edge
What Bidder's edge did that was different from eBay's customers and the reasons why it mattered to eBay.
Trespass
In this paper, we analyze the lawsuit filed by eBay against Bidder's Edge. We also explore what Bidder's edge did that was different from eBay's customers and the reasons why it mattered to eBay. We also explore the definition of the otherwise traditional trespass to personal property and how trespass to personal property is different from the Californian definition of trespass to computer services as well as how it is different.
December, 1999 saw eBay file a lawsuit against Bidder's Edge in San Jose, California's Federal District law courts. This lawsuit saw Bidder's edge being charged with trespass on the eBay website through as process that involved the compilation of auction data without seeking prior and due permission from eBay (Masterson,2000).The lawsuit prompted Bidder's edge to file…
References
Boonk, ML, De Groot, DRA, Oskamp, A (2005).Agent Exclusion on Websites
http://www.iids.org/publications/Agent%20Exclusion%20Clauses.pdf
Henry R. C (2006). Contemporary Business and Online Commerce Law (5th edition) Upper.
Saddle River, NJ: Prentice Hall
Once this occurs, is when the firm will be able to reach out to a bigger audience and increase the number of people who are purchasing products from them. (Ahmed, 2009, pp. 142 -- 149)
A second strategy that EBay could utilize is to have customizable products that will reach out to specific demographics of the population. The way that this could occur, is the company could install programs that will allow users to translate the site into different languages. Then, they could offer products that are most in demand to specific demographics of the population. If this kind of approach is utilized, it will help EBay to adapt quickly to changes in demand from various demographics of customers. (Ahmed, 2009, pp. 142 -- 149)
For example, between now and 2050, there will be large changes in population demographics. What is happening is minorities are more dominant inside America. By…
References
Ahmed, a. (2009). EBay Inc.
EBay Inc. Reports Strong Fourth Quarter. (2012). Business Wire. Retrieved from:
http://www.businesswire.com/news/home/20120118006605/en/eBay-Reports-Strong-Fourth-Quarter-Full
Year
eBay, Inc.
Company Overview
Founded on Labor Day weekend in 1995, eBay now operates the world's largest online trading community. The first sale by founder and computer programmer Pierre Omidyar was a broken laser pointer that was slated for the trash can; he sold it for $14.83. As of December 2010, 94.5 million users were active globally buying and selling practically anything. That user list compares to 90.1 million the previous year end. eBay brings together a diverse community of individual and small business buyers and sellers that trade goods worth more than $2,000 every second. In 2010, the total value of goods sold on eBay was $62 billion. (eBay, 2010)
With a highly active corporate development function, eBay has acquired such innovative businesses as PayPal (online payments), Bill Me Later (deferred payments for customers such as Borders, Continental Airlines and Walmart.com), Shopping.com (comparison shopping), ent.com (home and apartment rentals),…
References
Argus, 2011, Analysts Notes, retrieved May 3, 2011 from www.argusresearch.com
Credit Suisse, 2011, Equity Research, retrieved May 3, 2011 from https://www.credit-suisse.com eBay, 2011, website, retrieved May 3, 2011 from http://www.ebayinc.com
Hoovers, 2011, Profiles, retrieved May 3, 2011 from http://hoovers.com
Schwab, 2011, Research, https://investing.schwab.com
Ebay
The recent (or ongoing) recession has provided an excellent external opportunity for eBay, as the company has long offered many consumer products at discounted rates in addition to higher end auction items. The recession means that more individuals will be seeking bargains for many more expensive consumer items, and eBay can offer used or even new alternatives to paying full retail price for these goods. Growing Internet availability throughout the world is another significant opportunity, as more consumers are able to join eBay every day. At the same time, this increase in availability makes it easier for competition to surface, and this creates something of a threat for eBay. The recession has also reduced the overall demand for discretionary items, which includes pretty much everything eBay deals in.
2)
Internally, eBay is very strong in its knowledge and in the consistency of its operations, Having been in business for…
The difference this time is that they are going about it in the same way that they run their businesses. They are selling to select areas and towns, just like a store located there, instead of trying to sell everywhere. This keeps their operating costs low, and because of this, they can expand to other markets as their profits increase - just as they would with traditional stores (Lee, 2003). Customers that shop online for groceries often shop for other items as well, finding the computerized version of shopping faster and more convenient. Since this is becoming a trend, online sellers such as eay and Amazon are capitalizing on it and branching out into more markets as they realize that people are listing more and more things.
The main reason that eay does so well is because it helps to make buying things very convenient, similar to large retailers that…
Bibliography
Lawrence, F. Barry, Zank, Gail M., Jennings, Daniel F., Stading, Gary L., Vokurka, Robert J., & Narayan, Ramasubramanian. "Alternative channels of distribution E-commerce strategies for industrial manufacturers." Texas a&M University (n.d.): 34-45.
Lee, Louise. "Online grocers: finally delivering the lettuce." Business Week 3830 (2003, April 28): 67.
Hof, Robert D. "EBay rules the online marketplace thrives in good times: and bad." Business Week 3826A (2003, March 25): 172.
Wollan, Melody. "E-commerce operations management." TUI. (n.d.) PowerPoint Presentation.
Chinese consumers are as yet unaccustomed to online purchases, the banking system is not as wired, and there are issues with Chinese characters that eBay will need to address. Until Internet security matches estern levels, eBay's ability to penetrate the Chinese market could be inhibited. Information security in China is struggling to keep up with the explosion of the Internet there, including Internet crime (AsiaInfo, 2009).
The competitive environment will also be a challenge for China. Google and other American companies have met with strong competition in China, in part because Chinese consumers prefer Chinese companies and in part because the market is so large that competition is intense. The degree of competitive intensity that develops in the Chinese online auction market will help determine the success of eBay's new venture in the country.
Lastly, a critical component of the external environment is the development of ancillary industries that serve…
Works Cited:
AsiaInfo. (2009). China online security market size hits CNY2.89BN. AsiaInfo Services. Retrieved March 26, 2011 from http://www.highbeam.com/doc/1P1-167843289.html
Hu, Z. & Khan, M. (1997). Why is China growing so fast? International Monetary Fund. Retrieved March 26, 2011 from http://www.imf.org/external/pubs/ft/issues8/index.htm
Knowledge @ Wharton. (2006). One billion, three hundred million: The new Chinese consumer. Wharton School of Business. Retrieved March 26, 2011 from http://knowledge.wharton.upenn.edu/article.cfm?articleid=1572
Sterling, G. (2011). Google makes modest comeback in China. Search Engine Land. Retrieved March 26, 2011 from http://searchengineland.com/google-makes-modest-comeback-in-china-61601
The result was a completely redesigned B2B site from the process workflow layer up, including distributed order management systems that provided for businesses to treat eBay as part of their procurement and supply chain partners (Katok, and Alvin E. oth, 1061, 1062).
In addition to the lessons learned by eBay with regard to segmenting their customer bases based on e-business categories, the company also learned how to differentiate the customer experiences by category as well (Kostandini, Mykerezi, Tanellari, Dib, 253). An example of this is how eBay Auto began to rapidly grow once the online catalog, buyer validation, and reputation systems were all designed to more precisely align with B2C and C2C selling needs. Another example is the breadth of auctions that eBay supports today as part of its B2B selling and brokering efforts (Katok, and Alvin E. oth, 1060). The development of automated purchasing and credit management systems, including…
References:
Elena Katok, and Alvin E. Roth. "Auctions of Homogeneous Goods with Increasing Returns: Experimental Comparison of Alternative "Dutch" Auctions. " Management Science 50.8 (2004): 1044-1063.
Kostandini, G., E. Mykerezi, E. Tanellari, and N. Dib. "Does Buyer Experience Pay Off? Evidence from eBay. " Review of Industrial Organization 39.3 (2011): 253.
Wu, F., H. Li, and Y. Kuo. "Reputation evaluation for choosing a trustworthy counterparty in C2C e-commerce. " Electronic Commerce Research and Applications 10.4 (2011): 428.
EBay Contracting Case
eBay Creates value not by actually producing, distributing, or selling any goods and services, but rather by facilitating this sale through its online site. This is a service provision of sorts, however it is a service that depends on their being another buyer and another seller at both ends of the service and would be considered simply a supportive element of the value chain in a more traditional construction (QuickMBA, 2012). As a facilitator of the sale of goods in a more traditional setting, eBay creates value by matching buyers with sellers in a secure environment that optimizes price for all involved in the auction model (Case, n.d.). Although the company only serves as a facilitator and thus avoids many contracting issues, there are still potential problems that eBay could face. Because the company offers a guarantee of a certain measure of security to both buyers and…
References
Case. (n.d.).
QuickMBA. (2012). Value chain. Accessed 7 April 2012.
http://www.quickmba.com/strategy/value-chain/
Ebay needs of to pay attention to brand equity and get back to the basics of offering good customer service to its customer base. Otherwise, it is an open market for anyone to step in and take their place. Losing focus of brand and company vision has been the downfall of many corporate giants.
eferences
Consumers Union. (2007). Winning at Ebay. How to bid smart & play safe. Consumers eports.org. August 2007. etrieved February 6, 2011 from http://www.consumerreports.org/cro/money/shopping/shopping-tips/ebay-8-07/overview/0708_ebay_ov_1.htm?Extkey=SY95PI0&CMP=KNC-COVMYSSP&HBX_OU=51&PK=yssp
Ebay.com (2011). Spoof (fake) emails. etrieved February 6, 2011 from http://pages.ebay.com/education/spooftutorial/
Ebay Inc. (2001). Burger King Corporation and eBay Announce First Loyalty Program in Fast Food. Ebay Inc. November 14, 2001. etrieved February 6, 2011 from http://www.ebayinc.com/content/press_release/2001111564901
Gomes-Casseres, B. (2001). Ebay. Spring 2001. etrieved February 6, 2011 from http://pages.cs.brandeis.edu/~magnus/ief248a/eBay/history.html
Jones, M. (2009). The Ebay Business Model and a Largely unused Strategy. Articlesbase. etrieved February 6, 2011 from http://www.articlesbase.com/internet-articles/the-ebay-business-model-and-a-largely-unused-strategy-862249.html
Williams, M. (2007). Ebay,…
References
Consumers Union. (2007). Winning at Ebay. How to bid smart & play safe. Consumers Reports.org. August 2007. Retrieved February 6, 2011 from http://www.consumerreports.org/cro/money/shopping/shopping-tips/ebay-8-07/overview/0708_ebay_ov_1.htm?Extkey=SY95PI0&CMP=KNC-CROVMYSSP&HBX_OU=51&PK=yssp
Ebay.com (2011). Spoof (fake) emails. Retrieved February 6, 2011 from http://pages.ebay.com/education/spooftutorial/
Ebay Inc. (2001). Burger King Corporation and eBay Announce First Loyalty Program in Fast Food. Ebay Inc. November 14, 2001. Retrieved February 6, 2011 from
eay Phenomenon
About eay eay's Phenomenal Success
The eay Phenomenon
The number of eay members online today is incredible. eay has succeeded in redefining the way the general public buys and sells just about anything, as well as how the world communicates with one another. The reasons for the success and popularity of eay really come down to a few things: membership, choice, value and communication. This paper will discuss the success of the eay phenomenon, emphasizing how its innovative method of global communication filled a much-needed void in the consumer marketplace
In 1995, Pierre Omidyar, a Silicon Valley software engineer, created website so his girlfriend could find other collectors of Pez dispensers (Avis, 2002). To his surprise, droves of people came to the site wanting to trade various types of collectibles. He slowly expanded the Web site, eventually quitting his job to accommodate the overwhelming pressures of his new…
Bibliography
Avis, Martin. (2002).The Ebay Phenomenon - From Pez to Practically Everything. BizEZine. Retrieved form the Internet at http://www.bize-zine.com/article_53.htm.
Espino, David. (2001). The effects of the eBay phenomenon on American merchandising. Homebased Business Owner. Retrieved from the Internet at http://www.homebasedbusinessowner.com/ebayeffects.htm .
Hill, Brad. (March 4, 2003). What Makes eBay Invincible. E-Commerce Times. Retrived from the Internet at http://www.ecommercetimes.com/perl/story/20900.html .
Schonfeld, Eric. (March, 2002). eBay's Secret Ingredient. Business 2.0.Retrived from the Internet at http://www.business2.com/articles/mag/print/0,1643,37743,FF.html.
The services provided by eBay include eBay Express, eBay Blogs, and eBay Mobile. eBay Express is a website launched in 2006 with the intention of becoming an online shopping site for users with United States Addresses. In 2006 eBay Blogs was also launched, and it includes Discussion Boards, Groups, Answer Center, Chat ooms, and eviews & Guides. Another service provided by the company is eBay Mobile that provides SMS alerts, a WAP site, and J2ME clients.
The company's size is increasing, reaching 11,600 employees in 2006 (Wikipedia, 2007). The company's latest financial results reveal for the first quarter of 2007 net revenues of $1.77 billion, with a growth rate of 27% per year (eBay Inc., 2007).
eference List
The eBay Marketplace (2007). eBay Inc. etrieved August 29, 2007 at http://pages.ebay.com/aboutebay/thecompany/companyoverview.html.
The eBay Mission (2007). eBay Canada. etrieved August 29, 2007 at http://wwp.greenwichmeantime.com/time-zone/north-america/canada/websites/ebay-canada/index.htm.
Schopen, Laura (2003). eBay's Founder Shares His eBay…
Reference List
The eBay Marketplace (2007). eBay Inc. Retrieved August 29, 2007 at http://pages.ebay.com/aboutebay/thecompany/companyoverview.html .
The eBay Mission (2007). eBay Canada. Retrieved August 29, 2007 at http://wwp.greenwichmeantime.com/time-zone/north-america/canada/websites/ebay-canada/index.htm.
Schopen, Laura (2003). eBay's Founder Shares His eBay Vision - Past and Future. eBay Inc. Retrieved August 29, 2007 at http://pages.ebay.com/eBayLive/dailychatter/saturday3.html .
A eBay Developers Conference - Corporate Vision (2006). ReveNews LLC. Retrieved August 29, 2007 at http://www.revenews.com/vinnylingham/2006/06/ebay_developers_conference_cor.html .
Human resources
The first person employed by the company was Chris Agarpao and the first president hired was Jeff Skoll, in 1996.
Ebay employs individuals with a large variety of skills, from technical to customer service. The number is increasing fast reaching 5 digits in 2005 and having a double digit growth.
Considering that it is desirable to work for such a successful company, the personnel inflows are likely to be high and the outflows low.
Financial performance
Source: eBAY Inc. Announcements 4th quarter and full year 2005 financial results
The numbers in the charts point to a sharp increase in the number of users. However, some other indicators should be taken under consideration, such as:
Gross merchandise volume - the year 2005 registered a record of 30% increase from $34.2 billion in 2004 to $44.3 billion.
Consolidated net revenues totaled to $4.55 billion, pointing to an increase of 39%…
"In the last year, for example, the online auctioneer made roughly $1 in ad revenue per visitor, compared with Yahoo's estimated $7 in ad revenue per person" (Olsen, 2006). However, eBay has found a solution -- its new alliance with its one-time online commerce rival Google. Rather than continue their bitter rivalry, the two have negotiated a deal "that allows the two companies to share revenue on search-related text advertisements delivered on eBay's sites outside of the United States" (Olsen, 2006). As part of the deal, "Google will deliver sponsored links to eBay's search results pages only when there are insufficient results from eBay for a particular query" (Olsen, 2006).
However, Google is not the only major Internet force that eBay has allied with, in its effort to remain competitive and to remain the premier Internet auction site. In 2005, according to a May, 25 press release, Yahoo! And eBay…
Works Cited
Olsen, Stefanie. (2006). "Google, eBay: Strategic bedfellows." CNET News.com. Retrieved 6 Sept 2007 at http://news.com.com/eBay,+Google+strategic+bedfellows/2100-1024_3-6110304.html
Yahoo! And eBay Form Strategic Partnership to Further Expand Their Businesses in U.S." (25 May 2006). Yahoo! Press Release. Retrieved 6 Sept 2007 at http://yhoo.client.shareholder.com/press/ReleaseDetail.cfm?ReleaseID=198500
ebay: a blue ocean industry
eBay -- a Blue Ocean Industry
In 1995, the same year that Craigslist was born as a mailing list for announcing local events, Auction Web entered a market without competitors. A software engineer by trade, company Chairman Pierre Omidyar wanted to create a simple system for online trading of goods ("Meg," 2005). His wife, who had an interest in trading Pez candy dispensers, was one of the first customers. In three years time, trading was skyrocketing and Meg Whitman, from Hasbro, was hired as the CEO. Later in 1998, an initial public offering (IPO) made eBay a public company. Share value climbed steadily until the 2004 recession, as shown in Figure 1.
eBay Share Price
Source
The Economist
, June 9, 2005A company like eBay could not exist without the Internet, nor could it have grown so exponentially fast. In 1995, e-commerce was a twinkle…
References
Anniversary lessons from eBay. (2005, June 9). The Economist. Retrieved http://www.economist.com/node/4055579?story_id=E1_QDVVVSJ
Kim, W.C. & Maubourgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Boston, MA: Harvard Business School Publishing Corporation.
Meg and the power of many. (2005, June 9). The Economist. Retrieved http://www.economist.com/node/4054876?story_id=E1_QDVQRSG
The heyday of the auction. Internet auctioneers such as eBay may be the instigators of a revolutionary leap forward in the efficiency of the price mechanism. (1999, July 22). The Economist. Retrieved http://www.economist.com/node/226168
Competitors are a special category of eBay's microenvironment's components. EBay's most important direct competitors are Amazon Inc., Google Inc., and Yahoo Inc. The companies are quite similar, they have similar sizes and number of employees, or quarterly revenues growth level. However, there is little threat of new entrants on the market, as eBay is at a very high level that is very hard to be attained by smaller new entrants, requiring substantial initial costs that are not available for smaller companies trying to enter on this market. However, eBay may have to deal with such issues in the Asian region, where the company is not as strong as it is in the United States.
EBay's macro-environment is consisted of the demographic, economic, technological, cultural, political, institutional, and natural environment. The economic environment is the most important one, for both the United States and the Asian region. Unlike the Asian unstable…
Reference List
Sharp Growth in Asia's labor force poses economic, environmental challenges - UN (2007). UN News Centre. Retrieved August 29, 2007 at http://www.un.org/apps/news/story.asp?NewsID=23492&Cr=work&Cr1= .
Economic Survey of the United States (2007). Organization for Economic Cooperation and Development. Retrieved August 29, 2007 at http://www.oecd.org/dataoecd/56/40/38665203.pdf .
The ramp up of communications services and payment services is crucial for eBay to stay profitable over time. Additional weaknesses include the tendency to overlook support and service for their primary marketplace, leading to buyer and seller frustrations as well (Klein, 2008)
Opportunities
Despite the weaknesses the company is facing, there are many potential acquisitions they can make to bolster their three core businesses, including acquiring more payment processing companies to expand the breadth of their offerings in that area. There are also opportunities to capitalizing on reselling their marketplace solutions in a customized form to companies interested in creating their own. Additional opportunities include global growth through joint ventures and acquisitions to minimize new market entry risk.
Threats
The most significant strategic threat that eBay faces is the continual efforts of online criminals to hack into user accounts, in addition to hacking into eBay itself. An exponential risk in…
References
Karen E. Klein (2008, October). The Growing Frustration of eBay Sellers. Business Week (Online). Retrieved November 28, 2008, from ABI/INFORM Trade & Industry database. (Document ID: 1580373841).
Richard Winter (2008, October). EBay Turns Data Marts Into a Service. InformationWeek,(1206), 34. Retrieved November 28, 2008, from ABI/INFORM Global database. (Document ID: 1584878591).
However, it must be careful not to expand too far into venues that undercut its business model of relatively low operating costs. It also must remain vigilant against fraud -- the worse the state of economy, the more likely fraud will occur, as people try to make money any way they can.
eBay's use of the 'Bill me later' program which was designed to help consumers who had difficulty finding conventional means of credit, must be carefully monitored so that consumers who make use of this 'pay later' option actually make good on their promise to pay. After all, protections for sellers as well as buyers against fraud are one of eBay's greatest attractions for sellers. "The company's ability to profitably integrate, manage and grow businesses…and the company's ability to upgrade and develop its systems, infrastructure and customer service capabilities at reasonable cost; and the company's ability to maintain site"…
References
2008 annual report. (2009). eBay. Retrieved January 2010 at http://www.shareholder.com/visitors/dynamicdoc/document.cfm?CompanyID=ebay&DocumentID=2493&PIN=400276241&Page=21&Zoom=1x&Section=65180#65180
eBay Inc. reports 4th Quarter and full year 2009 earning results. (2010). Investor Relations.
eBay official website. Retrieved January 24, 2010 at http://files.shareholder.com/downloads/ebay/828325183x0x345224/b455630d-4bb9-4ba5-adb1-40dcf29e82ce/eBay_Q409EarningsRelease.pdf
eBay: SWOT. (2010). Marketing teacher. Retrieved January 24, 2010 at http://www.marketingteacher.com/SWOT/eBay_swot.htm
eBay
Why has eBay succeeded as an online auction marketplace while so many others have failed?
It is noteworthy that eBay has been the pioneering online shopping place on the Internet. In particular, it is a platform that offers convenience for sellers to retail their products to people across the globe. In addition, it facilitates buyers to get a hold of sellers worldwide for products that they might not have the capacity to obtain or gain access to in their prevailing marketplace or position. The success of eBay emanated through undertaking a pricing revolution, which enabled the consumers to instigate the price they were ready to part with to buy an item. In the same manner, the sellers were able to make proper margins, owing to the efficiency and comprehensive reach of the site. This is what is regarded as perceived value pricing (Kotler and Keller, 2012). In addition, another…
References
Kotler, P., & Keller, K. L. (2012). Marketing management [VitalSource Bookshelf version] (14th ed.). Retrieved from https://online.vitalsource.com/#/books/9781323291016
Khan, T. I., Barua, U., Bhuiya, I. I. (2015). Brics Economy: An Appealing Investment Opportunity on the International Stage. Journal or Worldwide Holistic Sustainable Development, Issue 3, Volume 1.
Raj, M. (2015). Case Study EBAY. Academia. Retrieved from: https://www.academia.edu/13420277/Case_Study_EBAY
Meg Whitman eBay, Inc.
EBay is an online place in the internet where buyers meet sellers. Before the arrival of Whitman's as CEO of the company, the value given at EBay to its customers was very high as compared to any other website or working place. This is why EBay was often referred to as a site of the people, by the people and for the people. The values given to people were so strong that the people, who used this site for doing transactions, proudly called themselves as the user of this site and referred themselves as E-Bayer's. This clearly indicated that this site was not just a place where people come to buy and sell their goods and services. Moreover, it was a site where the people interacted with each other tried to know each other and tried to develop strong sense of working relationship together with trust…
References
Hill, L.A. (1999). Meg Whitman at Ebay Inc. The Wall Street Journal, 401-024.
Amazon and eBay. Both companies were among the first movers into the Internet. Amazon opened the doors to its online store in July, 1995 and completed its initial public offering in 1997. eBay was also founded in 1995 and went public in 1998. These two companies have always been among the leaders in e-commerce. Amazon began with a focus on books and music. It soon expanded its product lines significantly to become a general merchandiser. Amazon is also an intermediary for third party vendors. eBay has always played the intermediary role. Unlike Amazon, where goods are offered for sale, eBay has used an auction platform in order to move its goods, taking a fee on the sale. Both companies remain as industry leaders. Amazon has withstood challenges from leading bricks and mortar retailers to remain as the number one vendor on the Internet (Internet Retailer, 2012). eBay has struggled to…
Works Cited:
Amazon.com website, various pages. Retrieved December 4, 2012 from http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-faq#6986
Asay, M. (2012). PayPal is bleeding market share and it's all eBay's fault. The Register Retrieved December 4, 2012 from http://www.theregister.co.uk/2012/07/18/ebay_paypal/
Bosman, J. (2012). The bookstore's last stand. New York Times. Retrieved December 4, 2012 from http://www.nytimes.com/2012/01/29/business/barnes-noble-taking-on-amazon-in-the-fight-of-its-life.html?pagewanted=all&_r=0
eBay website, various pages. Retrieved December 4, 2012 from
Future Strategies of eBay
eBay was founded in 1995 by Pierre Omidyar as "AuctionWeb," part of a larger personal site that included, among other things, Omidyar's tribute to the Ebola virus (Wikipedia, 2004). The site belonged to Echo Bay Technology Group, Omidyar's consulting firm. He had tried to register the domain name "EchoBay.com" but found it already taken, so he shortened it to his second choice, "eBay.com." eBay is headquartered in San Jose, California. Meg Whitman has served as eBay's president and CEO since March 1998.
eBay has transformed traditional businesses through technology and understanding consumer needs (Cohen and Lopez, 2002). eBay transformed the ideas of low growth, private party newspaper classified businesses into an auction business. eBay has also revitalized traditional automotive advertising. ecognizing that businesses needed to move obsolete or slow-moving items, but not to "advertise" broadly, eBay created new outlets for major business-to-business and business-to-consumer players.
The…
References
Business Week Online. (1999). Q& A with eBay's Meg Whitman. McGraw-Hill Companies Inc. Retrieved from the Internet at: http://www.businessweek.com/1999/99_22/b3631008.htm?scriptFramed-scriptFramed .
Cohen, Barbara. Lopez, Matthew. (2002). eBay: A Web-centric
Model for Marketplace and Community. Kannon Consulting, Inc.
Dixon, Bill. (March 8, 2000). EBay Not Bidding for Sotheby's, Announces CEO on The Motley Fool Radio Show. The Motley Fool.com.
online auction company called eBay. The information gathered on eBay was gathered through various techniques including the Ten Commandments of case analysis, ESP-TE, PETR-PEC and AM-FAMUS. The report tries to therefore present eBay's strategic and long-term plans, criteria objectives, and other key data facts through statistical information and models and other indicators of key success factors. The report is presented in a SWOT analysis format so as to simplify the presentation but the detailed insights into factors like organizational strategies, strategic and partnership alliances have also been incorporated.
Company Past
Pierre Omidyar founded the Internet auction site called eBay in 995 and named it after the San Francisco Bay Area. Omidyar's fiancee had complained to him that she was not able to find people interested in collecting or trading Pez dispensers online so he intervened and created an online auction service. Prior to eBay, online auctions were either business-to-business or…
Their strategy is strongly transnational, as each community of buyers and sellers requires a high level of adaptation to their specific needs, and very low costs to participate in the eBay auction exchange-based transactions. eBay has taken steps in the right direction but not nearly with enough focus to make their transnational strategies succeed. Figure 1, taken from our course materials, illustrates the breakout of costs vs. adaption of strategies. For eBay their challenge is being in the upper right quadrant of this analytical framework, with high pressure to reduce transaction costs while at the same time needing to adapt their selling and buying community to unique country needs. This is the most challenging quadrant to expand a global business in.
Figure 1:
Comparison of Global Expansion Strategies
To eBay's credit they have been most successful in overcoming cultural differences between nations when they make equity investments and allow the…
References
McCole, P., Ramsey, E., & Williams, J.. (2010). Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns. Journal of Business Research, 63(9/10), 1018.
Ethics of Selling on eBay
When first examining the inventory of items available on eBay, I was impressed by the degree to which there is freedom to sell almost any kind of item. eBay is a service, and a means for individuals to buy and sell the items which they want. As such, I did not believe that eBay had either the right or the duty to police what was sold using its service. That is, eBay itself is the broker, not the seller, and I did not think it should be held liable for the ways in which individuals used its service. However, as I looked further at the items that were for sale, I changed my opinion. I believe eBay must be responsbile for conforming with laws of the country in which it operates, both on the side of the buyer and the seller. In other words, eBay…
Meg Whitman from eBay
Meg Whitman, dubbed the "Czarina of Net auctions" by Business Week, is the CEO and mastermind behind the success of eBay, Incorporated.
The underdog of the internet auction world, eBay has outrun its three major competitors, Amazon, Yahoo!, and ycos, all internet giants with more reason to win than the startup company perpetually threatened by phony auctions, frauds, and technical glitches.
Through determination and shrewd business skills, Whitman was able to secure hold of the fast-growing Internet auction industry by focusing on her customers and the viability of her profit margin.
At 43 years of age, the auctioneer giant is already worthy more than $900 million as CEO and President of eBay.
Whitman began her career as an online auctioneer from the privacy of her home as someone who began a website for trading Pez dispensers but carefully manipulated her personal and business history to tailor…
Lashinsky, Adam. "Meg and the Machine." Fortune. New York: Sep. 1., 2003. Vol. 148, Iss. 4., p. 68.
Ibid.
Ibid.
Comparing Amazon and eBay is really like comparing apples and oranges. The two, while appearing to be the same on the surface, are really nothing alike once the superficial labels are peeled off. eBay began as a C2C ecommerce site -- consumers selling to consumers. That gradually morphed into B2C as businesses (from big time car lots to small business owners) saw the advantage of posting items on eBay in order to boost sales. Amazon may appear to the untrained eye to follow in eBay's footsteps by offering a web-based platform where all sorts of sales strategies can be employed: C2C, B2C, B2B -- and yet Amazon's ability to dominate the online marketplace has not resulted in significant income -- at least not from this particular eBay-like niche. (Minus the platform, the two are not even similar in terms of how products are sold: eBay offers bidding and direct correspondence…
These are best portrayed as the desires for "attracting more customers; expanding the goods traded on the site; spreading eBay to more global markets; making the user experience more fun, exciting and easier; and acquiring Internet companies to become a full-service retailer" (Change Competence Business Case). On the other hand, the chief executive officer was able to make the people believe in these goals, and work hard to support the company in reaching them. Even as early as the recruiting and selection processes, Whitman argues that they look for energetic people who are easily integrated and motivated by the company's mission. Ultimately, all employees see Whitman as a model worth following, as, through the force of example, she "makes you want to do the right thing" (Change Competence Business Case).
The superior managerial skills of Meg Whitman have proven their worth in numerous corporate endeavors, but even more so in…
References:
Van Wagner, K., 2009, Transformational Leadership, About, http://psychology.about.com/od/leadership/a/transformational.htm last accessed on November 20, 2009
2009, Transactional Leadership, Changing Minds, http://changingminds.org/disciplines/leadership/styles/transactional_leadership.htm last accessed on November 20, 2009
Change Competence Business Case -- Meg Whitman, CEO of eBay
auction web sites has increased rapidly since the technology of the Internet was introduced. Many business-oriented people have diverged from the traditional way of doing business into the process of using the advanced technology of buying and selling online. One of the Internet-based company that is continuously proving the importance and usability of computers and state-of-the-art method of Internet communication is Ebay.
Ebay is among the Internet-based auction sites that are reaping success these days. Though Ebay has some contenders in the industry of buying and selling online, such as Yahoo, among the first in the industry of e-commerce, Ebay seems to turn the table on its side especially during the past year when patrons of Ebay online had increased in quite a large number of percentage as compared to its number of its investors and clients in the previous years.
The success of eBay can be proven by millions…
Dynamic Pricing and eBay Today
Dynamic pricing is a pricing technique virtually as old as commerce, not just virtual commerce! It takes its name as a form of responsive pricing, based upon demonstrated and immediately accessible consumer demand. In dynamic pricing, prices can skyrocket or plummet with depending on the demand and consumers willingness to tolerate certain pricing levels pricing. Its oldest manifestation is of course the horse auction at the country fair, but today, "auction-based pricing" referred to as "dynamic" or "fluid" pricing, can be set in contrast to static pricing mechanisms evident in such online organizations as eBay on the orld ide eb.
Today, "nowhere perhaps is the impact of the web more evident than in the case of auctions. By now everyone has heard of eBay," the Internet company credited with pioneering the use of dynamic pricing to its maximum value in the digital age. Auctions in…
Works Cited
Perloff, J.M. (2004). Microeconomics. 3rd Edition. New York City, NY: Pearson Addison Wesley.
Rappa, Michael. (13 May 2005) "Auctions and Dynamic Pricing." The Digital Enterprise. Retrieved 18 Jul 2005 at http://digitalenterprise.org/auctions/auctions.html
The proclaimers of baby selling argue that the moral implications are not as negative as generally perceived by the society, but that trade with babies exists in numerous markets and in numerous forms and the legalization and embracement of such procedures would only be natural. "These markets are centered around the production and acquisition of babie - babies in the form of component sperm and eggs, babies in the form of fresh or frozen embryos, babies in the form of tissues and organs, and babies as full-term living infants" (Hirschman, 1991). As such, from the technological stand point, the selling of life babies would only be an extension of the modern procedures implemented to help conceive babies.
Then, there is the legal aspect of it. However the current legislature prohibits the trade of babies, the process should be best perceived as a contract between parties and it should be respected…
References
Colen, B.D., 1987, Bringing Up Baby M., Health, July Edition, pp. 64-68
Eliot, T.S., Where Have all the Babies Gone?, Future Tool Kit, Retrieved from www.futuretoolkit.com/birth97.docon April 1, 2008
Fox, R., 1993, Babies for Sale, Public Interest, Number 111
Hirschman, E.C., 1991, Babies for Sale: Market Ethics and the New Reproductive Technologies, Journal of Consumer Affairs, Volume 25
There are additional verification services for security in addition to interactive chat between buyers and sellers as well. eBay, Priceline.com ad Skyauction.com all use multiple layers of security to ensure fraud does not occur in their sponsored transactions. In reviewing potential flights on skyauction.com it is clear that going directly to an airline's website and shopping for specials can actually save money. It is apparent that the costs of running the site are included in the fees as well. Overall, if the deal was good enough for a flight and the security of the site could be verified, using an auction site would save a significant amount of money. Yet the risks associated with any online transaction with an unknown seller would have to be weighed against the benefits on a transaction basis. In other words I would be very careful about using an online auction site until I was…
References
Dimitris Bertsimas, Jeffrey Hawkins, Georgia Perakis. (2009). Optimal bidding in online auctions. Journal of Revenue and Pricing Management, 8(1), 21-41.
Li-Chang Hsu, Chao-Hung Wang. (2008). AA Study of e-Trust in Online Auctions. Journal of Electronic Commerce Research, 9(4), 310-321.
Barbara B. Stern, Maria B. Royne, Thomas F. Stafford, Carol C. Bienstock. (2008). Consumer acceptance of online auctions: An extension and revision of the TAM. Psychology & Marketing, 25(7), 619.
Although the failures seem un felt, the people behind the making of the software's feel their efforts were futile. Online networking tools affect communication of people in social groups by using social networks. There is a threat as people can communicate with whom they want and falling for fraud is easy. People can create powerful networks that serve other purposes, for example, networks that can solve crimes, or frauds in the form of businesses. There await implications especially when every person can express themselves with a virtual audience for almost free (Morten, 2009).
Evaluation involves analyzing the user first. An assessment of how they use the social networks will tell whether it is the right thing to do. In such an evaluation, several questions will come up, and these questions about one will help one in self-finalization. Another thing is to list some of the social networks one is a…
References
Morten, H. (2009). How Leaders Avoid the Traps, Create Unity, and Reap Big Results. Boston:
Harvard Business Review Press.
Clay, S. (2008). Here Comes Everybody: The Power of Organizing Without Organizations.
USA: Penguin Group (USA) Incorporated.
Amazon, eBay, and Craigslist
A Real orld Market
E-commerce companies promote and sell their products at the online platform. They use the most advanced systems, techniques, and strategies for doing advertisements for their products, making and receiving payments, and managing customer and stakeholder relationships. This paper presents an analysis of the strategies and policies of three top companies from e-commerce industry, eBay, Amazon, and Craigslist.
The paper starts with a brief introduction to these companies by discussing their origin, scale of operations, location, product and service portfolio, and core operational strategies. Amazon.com is an American multinational e-commerce corporation that mainly deals in new and branded products. eBay is an auction website that provides a platform to the buyers and sellers to interact and do transaction in a safe and convenient way. Craigslist is also an e-commerce website where buyers and sellers negotiate for their transactions. If a buyer has to…
Works Cited
Amazon. About Amazon, 2013. Web. June, 1st, 2013.
Baye, Michael. The economics of the Internet and e-commerce, 1st Edition. Amsterdam: JAI Press, 2005. Print.
Collier, Marsha. EBay for dummies, 7th Edition. Hoboken, N.J: John Wiley, 2012. Print.
Craigslist. About Craigslist, 2013. Web. June 1st, 2013.
Customer Advocacy: Is it Still Part of eBay's Core Strategy?
In the past, eBay has earned significant praise for having customer advocacy as part of its core strategy. This text will carry out a detailed evaluation of eBay's website in an attempt to determine to what extent customer advocacy still remains part of the corporation's core strategy.
Customer Advocacy: An Overview
Companies that embrace customer advocacy tend to focus on doing that which is considered most beneficial to the customer. In that regard, such companies strive to act in the best interests of their clients at all times. A company pursuing customer advocacy gains by having the trust of its customers, and thus building a rather strong long-term relationship with such customers. Companies that wish to build long-term relationships with their clients according to Ferrell and Hartline (2008, p. 342) "must strive to develop a relationship with each customer rather…
References
EBay, 2007. General Announcements: PayPal Required for Listing in Some Categories. [online] Available at: [Accessed 30 August 2012].
EBay, 2012. How Does EBay Buyer Protection Work? [online] Available at: [Accessed 30 August 2012].
EBay, 2012. EBay Buyer Protection. [online] Available at: [Accessed 30 August 2012].
Ferrell, O.C. And Hartline, M.D., 2008. Marketing Strategy. 4th ed. Mason, OH: Cengage Learning.
E-businesses challenged create trust customers. People don't send money strangers . ead article: Mangiaracina,
When considering a business model for you company it is highly important to pattern it on that of other successful companies that are also based online. Jeff Beer's article "Outlook 2011: The new dotcom boom" provides several case studies of online companies with robust business models that have proven records of success. The unifying factor of all organizations mentioned, and the ones that provide the most tangible examples of success, Groupon and Twitter, is that their models are all based on solid marketing. One of the most critical elements of marketing for online businesses is to create a sense of community with one's customer base. Doing so in turn increases that customer base by readily involving more members of the general population as part of an organization's community. However, there are a set of management concerns…
References
Downes, Larry and Mui, Chunka (2000). "Unleashing the killer app." Harvard Business School Press. Retrieved from http://hbswk.hbs.edu/archive/1388.html
Hof, Robert (2003), "The eBay economy." Business Week. Retrieved from http://www.businessweek.com/magazine/content/03_34/b3846650.htm
Merrill, Duane (2006) "Mashups: The New Breed of Web App." www.ibm.com. Retrieved from http://www.ibm.com/developerworks/xml/library/x-mashups.html
E-Commerce Marketing Plan
This marketing plan has been developed for a unique business model that facilitates transactions between people who would like to buy and sell homemade art. Although the website functions much like EBay, the online auction giant, it is targeted at a far narrower niche. Given that the target market represents such a narrow niche, the marketing strategy to promote this site must be creative as well as utilize the latest in E-commerce technologies and design. This marketing plan will frame this service in terms of its 4Ps and then use this framework to develop the marketing proposal. It was found that a tribal marketing approach to promoting the site would be the best fit for the company based on its unique circumstances.
Product
In this case the product is actually a service. The website facilitates transactions between individuals who wish to sell or buy art or related…
Strategic ecommendations
Understanding consumer buying process is very critical to make consumer complete transactions. (Homburg, Sabine, Harley, 2009).
Cango Company should design a very good Website to assist consumer to complete buying process.
Cango should provide necessary information in the company Web page to make consumer complete buying process.
The Homepage should deliver extensive information about the company's product and services.
All information should be displayed at the Webpage strategic location where consumer will be able to view the information without problem.
Strategic ecommendations Contn
The Webpage should mirror consumer's buying process starting from the problem recognition to a product purchase.
Cango should also carry out an extensive research on consumer characteristics that include demographic and psychographic consumer's patterns.
The company should understand the psychological, personal, and social factors affecting buying behaviors.
Strategic ecommendations Contn
Analysis and evaluation of alternative products is also very critical in a consumer buying process.…
Reference
Homburg, C. Sabine, K. Harley, K. (2009). Marketing Management - A Contemporary Perspective (1st ed.), London.
Laermer, R. Simmons, M, P. (2007). Marketing, New York: Harper Collins.
Shaw, E. (2012). Marketing strategy: From the origin of the concept to the development of a conceptual framework. Journal of Historical Research in Marketing, 4(1), 30 -- 55.
One excellent example in this sense is Chinese competitor alibaba.com. The results were that in China alone, eay's revenue share of the C2C market dropped by 16% in the first quarter of 2007. Again, the lack of knowledge on the local market, combined with the incapacity to react to local market stimuli, despite hiring a local company to manage operations there, were direct causes of these problems.
There are two potential recommendations for the company at this point. First of all, it could diversify its services more, such as with the purchase of the shopping search engine shopping.com. This could both diversify the business and increase potential new customers. At the same time, it could also reduce its expected revenue levels so that it can accept a competition on prices from companies such as Yahoo and alibaba.com. This could create the appropriate premises for increasing the number of customers that…
Bibliography
1. Rogers, Matt. August 2007. eBay's Mistakes & What You Can Learn From Them. On the Internet at http://www.foundread.com/view/ebays-mistakes-what.Last retrieved on September 6, 2007
2. Regan, Keith. Yahoo, Bidding for eBay Market Share, Cuts Auction Fees. E-Commerce Times. June 2005. On the Internet at http://www.ecommercetimes.com/story/43591.html.Last retrieved on September 6, 2007
3. Ebay's market share plummets in China. August 2007. On the Internet at http://texyt.com/node/116.Last retrieved on September 6, 2007
Rogers, Matt. August 2007. eBay's Mistakes & What You Can Learn From Them. On the Internet at
eBay needs to attack this issue of trust head-on first and make the most of turning around their reputation for accuracy, reliability of transactions, transparency and vetting of buyers and sellers if they are to preserve their reputation.
When all of these factors are taken into account, including the lack of platform focus, the purchase and resale of Skype, the lack of focus on being an exchange over a platform and the lack of trust in their transaction engine, eBay has a full agenda of competitive issues to deal with. Instead of concentrating on the minute details of their auction engine eBay management instead needs to consider how they can scale to be the platform of choice for e-commerce globally and also how they can dominate pricing analysis and pricing recommendations over time. Unless they become strategic they will eventually be acquired.
eferences
Bapna, ., Jank, W., & Shmueli, G..…
References
Bapna, R., Jank, W., & Shmueli, G.. (2008). Consumer Surplus in Online Auctions. Information Systems Research, 19(4), 400-416,516-517.
Bruell, a.. (2010, January). Kijiji gets moms on board in effort to rise above classified competitors. PRweek, 13(1), 51.
Cabral, L., & Hortacsu, a.. (2010). The DYNAMICS of SELLER REPUTATION: EVIDENCE FROM EBAY. The Journal of Industrial Economics, 58(1), 54.
Castelluccio, M.. (2009). eBay Liberates Skype. Strategic Finance, 91(4), 55-56.
The company then needed to use proxy servers in order to access eBay's site. The tort was that such actions resulted in dilution of eBay's mark and damage to eBay's reputation (eBay v. Bidder's Edge, Inc.). There is a strong likelihood that the same could be found with regards to the dating site.
In the Bidder's Edge decision, the courts have determined that deterioration of the service can constitute a tort, even if the deterioration is minimal. hile Bidder's Edge did not materially affect the performance of eBay's servers, it could conceivable have grown in size in order to do so. In addition, multiple Bidder's Edge-type sites should cumulatively have such a negative impact.
The eBay has the right to control access to its servers was central to this case. For the dating site, it is the control of access that will determine the way the courts view the proposed…
Works Cited:
Sinrod, E. (2005). Spyware can constitute illegal trespass on home computers. USA Today. Retrieved April 3, 2010 from http://www.usatoday.com/tech/columnist/ericjsinrod/2005-10-11-spyware_x.htm
eBay v. Bidder's Edge, Inc. 100 F. Supp. 2d 1058 (N.D. Cal. 2000).
California Intellectual Property and Computer Law. (no date). Retrieved April 3, 2010 from http://www.weblocator.com/attorney/ca/law/b29.html
eBusiness
Websites and eBusiness Models: A Comparison of Three Organizations
The features and functions of a website are a reflection of the purpose of that website. In turn, this is a function of the business model. This will now be shown by comparing the websites of three companies: eBay, Lands' End, and Ecolab. For each website, the target audience will be described, the website will be described, and the features of the website will be linked to the business model.
The eBay website is an online bidding site, where the general public can bid to purchase items from sellers. These sellers can either be other members of the general public or can also be retailers. The eBay website has two target audiences. Firstly, there are the consumers bidding on items to purchase them. Secondly, there are the sellers, with eBay needing to attract sellers so that consumers can find items…
References
Campanelli, M. (2005). Sharing the Wealth: Want to Get a Piece of the eBay Pie? Joining its Affiliate Program can be a Good Way to do Just That. Retrieved May 30, 2005, from Entrepreneur. Web site: http://www.entrepreneur.com/article/0,4621,319519,00.html
eBay. (2005). The Company. Retrieved May 30, 2005, from eBay. Web site: http://pages.eBay.com/abouteBay/thecompany/companyoverview.html
Ecolab. (2005). Company Profile. Retrieved May 30, 2005, from Ecolab. Web site: http://www.ecolab.com/companyprofile/
Lands' End. (2005). About Lands' End. Retrieved May 30, 2005, from Lands' End. Web site: http://www.landsend.com/cd/fp/help/0,,1_36877_36883_37027____,[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]@[email protected]& sid=6114120827695142630
According to an article entitled "Three Vulnerability Assessment Tools Put to the Test"
Vulnerability assessment systems scan operating systems and applications for potential problems, such as the use of default passwords or configurations and open ports. This can give administrators a head start in fixing problems and will, hopefully, let IT organizations more effectively beat bad guys to the punch."
The above factors are only true when vulnerability systems find all the problems that may be present in an application.
Research has often demonstrated a gap between the best vulnerability assessment tools and the weaknesses in a test network. However IT employees who are responsible for securing IT assets will find the use of a vulnerability assessment tool beneficial even if all it does is eliminate some of the monotonous work they are confronted with.
When vulnerability assessment tools were first made available, scanning was the primary method utilized. However,…
James M. Snyder. Online Auction Fraud: Are the Auction Houses Doing All They Should or Could to Stop Online Fraud. Federal Communications Law Journal. Volume: 52. Issue: 2. 2000. Page Number: 453.
20 EBay Security and Resolution Center. http://pages.ebay.com/securitycenter/stop_spoof_websites.html08/16/03
Identifying Phishing or Spoofed E-mails. http://www.amazon.com/gp/help/customer/display.html?ie=UTF8&nodeId=15835501
Email to my friend to help her establish a legal Internet site
Dear friend:
I understand that you want to set up a legal internet site, and I think your intentions are honorable. Setting up such a site can be a challenge not only in the technical sense of the word, but also in the legal sense since there are some legal strictures that must be met.
As see the example of the E-Bay / Bidder's Edge case, for instance, where Bidder's Edge was sued by E-Bay for having trespassed private property, Internet sites although apparently public can, from a certain aspect, be viewed as private too. Bidder's Edge ended up having to pay for its offense. It would certainly be beneficial, therefore, for us to examine relevant minutiae of its case and see how we can avoid similar problems.
Firstly: what did Bidder's Edge do that was different than…
Legal issues surrounding web sites can be quite complex, and BitLaw ('A resource on technology Law'), for instance, has quite a few pages devoted to this topic. Bitlaw's summary of these issues should be of help to you here. Its discussion of website legal issues are divided into five parts (copyright concerns; domain name concerns; trademark concerns; defamation; and linking and framing) and can be accessed on the following page: http://www.bitlaw.com/internet/webpage.html
Good luck to you in designing your website,
Your friend..
World Trade
Discuss international trade issues and how they impact starting a business in Denmark and how it pursues doing business with other countries
Denmark has been following bilateral trade policy based on free trade. This has helped it penetrate major markets while keeping the balance between import and exports. Denmark has been successful in the policy and has a lot of products exported to the U.S. And these include pharmaceutical products, nuclear reactors, boilers, machinery and mechanical appliances; electrical machinery and equipment, and Denmark also imports from the U.S. The World Bank economic indicators for Denmark for the year 2010 show that the current purchasing power per capita -- PPP is at $40,290. (Panjiva, 2012)
Denmark has expanded its trade relations recently with Canada. They both have identical business strategies. Both are based on the agri-food export sectors. The knowledge industries and the agricultural sector and modern concepts like…
References
Canada International. (2012) "Canada & Denmark trade" Retrieved 24 October 2012 from http://www.canadainternational.gc.ca/denmark-danemark/bilateral_relations_bilaterales/canada_denmark-danemark.aspx?lang=eng&view=d
Ebay.com. (2012a) "International trading policy" Retrieved 24 October 2012 from http://pages.ebay.com/help/policies/international-trading.html
Ebay.com. (2012b) "Welcome to the new ebay" Retrieved 24 October 2012 from http://announcements.ebay.com/2012/10/welcome-to-the-new-ebay/
EconomyWatch. (2010) "Denmark Export, Import and Trade"
Many of the auctions do not include photos, which is a disadvantage for the buyer. The actual item page is uncluttered, but Overall, Amazon's auction site is not nearly as satisfying as eBay's, and it would benefit from a redesign to enhance the buying experience.
Auction.yahoo.com is more pleasing to the eye than the Amazon site, but still not as compelling as eBay's. It is arranged similarly to eBay's site, with categories on the left of the home page, and other information throughout the page. Quick searches of basic items indicate the Yahoo site is not nearly as popular as eBay, as there is not nearly as much merchandise listed for sale. The site is also extremely slow to load search results, even on a broadband connection, which could drive some buyers away. The actual item page is quite crowded and difficult to navigate, it is confusing and does not…
References
2007). Retrieved from the Auctions.Amazon.com Web site: http://s1.amazon.com/exec/varzea/ts/browse-auctions/68280/104-825 April 2007.
2007). Retrieved from the Auction.Yahoo.com Web site: http://auctions.yahoo.com/25 April 2007.
2007). Retrieved from the eBay.com Web site: http://www.ebay.com/ 25 April 2007.
LENARD VS. PEPSI
In general, the valid elements of a valid and enforceable contract are (1) offer, (2) acceptance, (3) specificity, and (4) meeting of the minds. The Honorable Mayor's plan is extremely dangerous because it could very conceivably be interpreted as an enforceable contract to auction the town on Ebay. In principle, placing the town for auction on Ebay would satisfy all of the elements of a valid contract susceptible to a demand for specific performance in the event of a winning bid by a specific bidder who complies with the applicable rules established by Ebay.
That is because the objective theory of contracts holds that the validity of contractual agreements is not determined by what is actually (or subjectively) in the respective minds of the parties involved; rather, contractual validity is determined by the reasonable (i.e. objective) interpretation of the external circumstances, acts, and statements of the parties…
Ordinarily, mere advertisements do not constitute valid offers that can be accepted by any person because advertisements are generally understood to be only offers to negotiate or to consider a purchase that might otherwise not have been considered by the entire population of those who may become aware of the advertisement. That is because it is understood that inventory is not necessarily unlimited and that advertisers may not be capable of satisfying every person who responds to their advertisements. Nevertheless, even advertisements can become valid offers where they describe a specific (or one-of-a-kind) item, where they specify the number of units available, where they specify precise means of acceptance, or where they clearly indicate that the item described will actually be sold or transferred to a single person who wins a competition or an auction.
The Honorable Mayor suggests that the Ebay listing would be understood as a publicity stunt and that if anybody actually attempted to enforce the transaction, the 1999 Leonard v. Pepsi case provides a precedent upon which the town can rely. However, the Ebay situation is distinguishable from that case by virtue of several facts: (1) the Pepsi case was a symbolic humorous advertisement; (2) it did not specify a definite means of acceptance of the offer outside of the symbolic humor; (3) Ebay is not an advertising medium; and (4) Ebay listings are generally understood to create binding contracts pursuant to the explicit terms of use of Ebay.
Finally, the Honorable Mayor also suggests that the Ebay stunt would be safe because it is not the kind of unilateral contract (such as a posted reward for the finding and return of a lost wallet or a watch). However, His Honor misunderstands the relevance of that example. While it is true that the auction of a town on Ebay is distinguishable from the unilateral contract/reward situation, that distinction ignores the real risk in this case. There is no issue of unilateral contracts here: the issue is that Ebay listings create enforceable offers that are enforceable because they create a binding contract to deliver the item to a specific person (i.e. The winning bidder), provided only that the bidder complies with the explicit terms of the auction and the rules of Ebay.
history of amazon and a comparison to its major rival eBay.
History of Amazon
tarted by Jeff Bezos in 1994, Amazon is a multinational electronic commerce company that is headquartered In eattle, Washington DC, UA. The company also provides cloud computing servicers and produced the widely popular Amazon Kindle e-book reader and Kindle Fire tablet computer. It has separate retail websites for United tates, Canada, United Kingdom, France, Germany, Italy, pain, Japan, and China, and plans to open other sites for further countries that include Poland, Brazil, Netherlands and weden.
Amazon.com was called after the largest river -- the Amazon River and after the Amazon gods for a purpose: it planned to become to the largest online retailer -- and succeeded (Jopson, 2011). Bezos, too, chose a name that would appear as first of the alphabet in order to make it easy to track in a web search (Byers, 2006).…
Sources
Byers, A (2006). Jeff Bezos: the founder of Amazon.com, The Rosen Publishing Group
Jopson, Barney (July 12, 2011). "Amazon urges California referendum on online tax." FT.com. http://www.ft.com/cms/s/0/61828252-ac1d-11e0-b85c-00144feabdc0.html#axzz1RxkefD8m
Time Magazine. (December 27, 1999). "Person of the Year -- Jeffrey P. Bezos." http://web.archive.org/web/20000408032804/http://www.time.com/time/poy/bezos5.html
Spector, R (2002). Amazon.com: Get Big Fast. USA: The Rosen Publishing Group
ecommerce business models
With the advent of Internet, we have seen a lot of changes in the communications arena and business practices are no exception. E-commerce has taken business from closed doors of offices and retail shops to the information superhighway, where literally millions of people trade daily. The online business model can be viewed in terms of B2B, B2C and C2C models (business to business, business to consumer and consumer to consumer respectively).
To get an insight into the working of these models, the ways they are similar and different from each other, we take a look at one site representing each of the above-discussed models. For B2B, we have Intel's site - the leading microprocessor manufacturing company. Eddie Bauer, an online shopping store having everyday-use items stands for B2C and lastly, eBay for C2C model as on this site, an ordinary surfer can assume role of both -…
Sources
Intel official site: http://www.Intel.com
Ebay official site:
www.Ebay.com
Eddie Bauer official site:
Milacron Inc. is a leading supplier of machines and tools for metal and plastic industries throughout the world. They are also renowned for their industrial fluid solutions and carry a niche market in this area. Milacron.com is a business to business ecommerce website which is primarily designed to be informative to industrial customers and includes all the technical details of their various plastic products, industrial fluids and tools used by metal working industries. The website is primarily a marketing tool that involves information collection (from customer) and customer followup. The website has different product categories with individual links that take you to product specific information. Potential buyers can request for additional product information by filling up the information request form.
Online catalogs are available for most of the products and along with the technical information pertaining to a product, detailed sales contacts are also provided so buyers can call up…
eferences
Black, G.S. (2005). Is eBay for everyone? An assessment of consumer demographics. SAM
Advanced Management Journal, 70(1), 50-51. Accessed from Questia.com at http://
www.questia.com/read/5009563642?title=Is%20eBay%20for%20Everyone%3f%20an%
Assessment%20of%20Consumer%20Demographics.
Calvert, S.L. (2008). Children as consumers: Advertising and marketing. The Future of Children, 18(1), 205-206. Accessed from Questia.com at http://www.questia.com / read/5027351357?title=Children%20as%20Consumers%3a%20Advertising%20and%20
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0 on%20the%20Web.
Top 10 tips. (2009). eBay.com. [Online]. Available: http://pages.ebay.com/sell/top10tips.html.
References
Black, G.S. (2005). Is eBay for everyone? An assessment of consumer demographics. SAM
Advanced Management Journal, 70(1), 50-51. Accessed from Questia.com at http://
www.questia.com/read/5009563642?title=Is%20eBay%20for%20Everyone%3f%20an%
Assessment%20of%20Consumer%20Demographics.
high profile manager ( CEOs listed ). Please include information person's personal professional background, management style skills research person effective manager/leader.
High profile managers -- Meg Whitman
Fort Lauderdale
Margaret Cushing Whitman was born in 1956 in Cold Springs Harbor, New York to Margaret Cushing and Hendricks Hallett Whitman. She went to Cold Spring Harbor High School, which she graduated in three years, being one at the top of her class.
Whitman had wanted to become a doctor and even enrolled in the math and science classes and the Princeton University. During one summer vacation however, she was attracted to economics due to an activity of selling advertisements for a magazine. She as such dropped out of medical preparation and started to study economics. She earned a B.A. cum laudae and an MBA from the Harvard Business School in 1979.
Throughout her career, Meg Whitman has occupied several functions, some…
References:
Kopytoff, V. (2008). Whitman quits eBay CEO post as of March 31. San Francisco Chronicle. Edition of January, 24.
Terry, M. (2011). Meg Whitman's successful leadership style. The Big Bang. http://thebigbangbloggers.blogspot.ro/2011/04/meg-whitmans-successful-leadership.html accessed on October 24, 2012
(2009). Meg Whitman right for job. Santa Maria Times. December edition.
(2010). Meg Whitman: The laser light with a big smile. Geronimo Coaching Now. http://geronimocoachingnow.com/?p=61 accessed on October 24, 2012
Meg hitman is the current Chief Executive Officer (CEO) of Hewlett-Packard, the technology company that specializes in business and consumer electronic devices and services. She worked at a number of Fortune 500 companies and eventually found herself at the head of an Internet startup, eBay. Her leadership there allowed the company to grow rapidly and become one of the most important sites of the early Internet era. eBay remains important to this day, testament to what hitman and her team built. In 2012, she was brought into Hewlett-Packard. The company was in a bad operational and financial situation at the time and hitman was assigned to revitalize the tech giant (Anders, 2013). This paper will discuss hitman's leadership style, in particular drawing on her experiences at eBay and at HP.
hitman's Leadership Style
hitman is a consensus-builder who prefers to empower her teams. In particular, she focuses on nurturing innovation…
Works Cited:
Anders, G. (2013). Meg Whitman jolts HP as its reluctant savior. Forbes Retrieved June 14, 2013 from http://www.forbes.com/sites/georgeanders/2013/05/22/meg-whitman-jolts-hp-as-its-reluctant-savior/
IDG. (2013). Meg Whitman: HP leadership activity discouraging direct sales. ComputerWorld UK. Retrieved June 14, 2013 from http://www.computerworlduk.com/news/it-business/3427209/meg-whitman-hp-leadership-actively-discouraging-direct-sales/
McGregor, J. (2011). Meg Whitman: Governing the state of HP. Washington Post. Retrieved June 14, 2013 from http://www.washingtonpost.com/blogs/post-leadership/post/meg-whitman-governing-the-state-of-hp/2011/04/01/gIQAnBJY7K_blog.html
Sanderson, N. (2012). 8 important leadership lessons from female CEOs. Women in Hospitality. Retrieved June 14, 2013 from http://www.womeninhospitality.com/article-library/leadership-lessons.html
Leadership Style: What Do People Do When they are Leading?
Hewlett Packard (HP) remains one of the most successful computer and related services company in the Diversified Computer Systems industry. In this text, I concern myself with the leadership style of Meg Whitman -- the CEO of HP. In so doing, I will amongst other things analyze how her leadership style aligns with the company's culture. I will also examine Whitman's strengths, weaknesses as well as personal and organizational values.
Born in 1956, Whitman has over the years earned herself an enviable reputation as an efficient and brilliant corporate executive keen on making a mark in a corporate environment dominated by men. Having cut her teeth at Hasbro, Stride ite, Disney, and most notably eBay where served as CEO for a decade, Whitman rose to become the head of HP. She has also in the past tried her hand in…
References
Ferris, G.R. & Treadway, D.C. (Eds.). (2012). Politics in Organizations: Theory and Research Considerations. New York, NY: Taylor and Francis Group.
Forsyth, D.R. (2010). Group Dynamics (5th ed.). Belmont, CA: Cengage Learning.
Fox, W. (2007). Managing Organizational Behavior. Cape Town: Juta and Company.
Hellriegel, D. & Slocum, J.W. (2009). Organizational Behavior (12th ed.). Mason, OH: Cengage Learning.