Food Industry Essays (Examples)

" A study asked the public which attributes were the most important for a fast-food chain; among the respondents, cleanliness ranked first, followed by the wish to have hot food actually served hot. "The idea that fast food should be juicy (not dried out) placed eleventh on the list" (Gershman, 1990, p. 176). According to this author, Wendy's took two of its product attributes, hot and juicy, and based their entire marketing campaign around that central theme. These commercials fueled the company's success for years, but Clara Peller's "Where's the beef?" was only popular "for about a minute"; because there was no central theme line, sales began to decline for Wendy's and have never fully recovered from that time. As a result, "Advertising isn't enough any more. For at least ten years, fast food has been a battleground for market share, and that market is becoming increasingly segmented" (Gershman, p.…

Catering in the Food Industry

The focus of this report is on catering within the food industry. The history of catering and a great deal of the history of the food industry in America are simply taken for granted. Consider that pasta and chicken are now normally accepted cuisine for any modern or typical catered affair. But, in the midst of the mass Italian migration into New York and Boston only a century ago, pasta was as frowned upon as the Italian language and culture. Social workers used to consider it to be a troubling sign for instance when Italians were "still eating spaghetti" because this was a sign of the person or family not yet being assimilated. So, serving this type of meal back then would have made the caterer a laughing stock. By this example, there was a long-standing faith in the link between eating and identity.

To…

18

0.18 X 100% = 18% of calories from fat

Dinner:

Hannaford Flatbread Pizza with Spinach and Feta

One serving (1/2 pizza, 160 g) is 340 calories, with 15 grams of fat. According to the nutrition facts, 23% of calories are derived from fat per serving. According to the formula:

15 grams of fat X 9 calories each = 243 fat calories

243 fat calories/340 total calories = 0.7147059

0.7147059 X 100% = 71.47059

ounded to 71.5 = 71.5% of calories from fat

The method to calculate the percentage of fat in foods is done in a misleading way by the food industry. For Kashi GoLean Crunch, the percentage of fat is actually almost three times what the manufacturer claims, 14.2% instead of just 5%. With the tomato-basil soup, 18% of calories are from fat, nearly four times the 5% claimed by the manufacturer. Finally, the pizza, at 71.5% has…

Fast Food on Our Nation

The Dangers of Fast Food

The dangers of fast food have been a much discussed topic in recent years. Although fast food is convenient and inexpensive, we as a society need to stop eating fast food because it increases health problems, impacts the environment, and has created a food economy dominated by giant corporations. The dictionary defines fast food as food "that is prepared in quantity by a standardized method and can be dispensed quickly at inexpensive restaurants of eating there or elsewhere" (Dictionary.com, 2010). In the United States of America, the well-known fast food restaurants are Burger King, McDonald, Wendy, Taco Bell, Pizza Hut and Kentucky Fried Chicken. These are the popular restaurants where customers can get a quick, inexpensive meal, which is usually unhealthy. Fast food is one of the major variables leading to obesity in our society today, which is a major…

Capitalism is predicated on the principles of "Creative Destruction" where the loss of one item or industry, leads to the creation of another more beneficial product or industry. This principle has both destroyed and given rise to numerous industries throughout the world. For example, in the early 1900's, farming gave way to the industrialization of American made goods. Producers went from the farm lands to the assembly line of manufacturers. Entire industries, including the automobile, rail; oil and gas industries were born and created. Today, we are seeing a shift from producing tangible products to producing intangible services and technology. Industries often change for the better. The low-calorie frozen, microwavable food industry is no different in this regard. Shifts and changes in consumer preferences and industry dynamics necessitate a shift within the overall industry. In assignment 1, the industry was predicated on perfect competition with price competition and products that…

McDonalds

Industry Life Cycle

The typical industry life cycle is a metaphor that describes how an industry grows and theoretically where it ends up (Inc., 2015). The beginning of the life cycle for the franchised fast food model basically started with McDonald's in the early 1960s, and quickly entered into a rapid growth phase. McDonalds followed this phase of the life cycle around the world, over a period of decades, to become the most dominant player in the fast food business not just domestically but globally as well. In general, McDonalds was a pioneer of the industry in many foreign markets. As an industry exits the growth stage and enters into the maturity stage, its growth rate flattens (Inc., 2015), and this is something that can be seen today with the McDonalds revenue chart (MSN Moneycentral, 2015). There is no real growth in the industry for McDonalds, because it has…

Interviewing a Food Service Leader

General Manager Food Service

What are your names and position in the food service industry?

How long have you served in the industry and the same position?

Is human resource necessary in the food service industry?

How do you approach conflicts at different levels in the industry?

In the case of stress, what mechanisms do you apply to cope up with it?

What process do you apply in making decisions in the industry?

What are procedures for recruiting, interviewing, training, retaining employees in the industry?

He is working as a general manager at Mansion estaurant, 2821 Turtle Creek Blvd, Dallas, TX 75219. Wallace has been working at the estaurant for five years, three years as general a manager and two years as an assistant general manager. Wallace joined the restaurant in the position of assistant general a manager for two years, and he has been…

This is due to the fact that they will have attracted and retained many customers leaving very few people visiting the restaurants. This high command of the market share really cripples these restaurants. estaurants no longer dominant the food industry and if food trucks continue gaining popularity then they will eventually loose the battle of trying to be dominant in the market. They will end up loosing most of their customers to the food trucks if no regulations whatsoever are put in place to govern the food trucks industry (Needleman, 2012).

The œbrick-and-mortara restaurants are attempting to ban the food trucks. This is because these trucks are bringing alt of competition to these restaurants. The food trucks are capturing many customers as well as dominating a very large percentage of the market share. They are also creating price wars within this industry. This means that the restaurants are really facing…

Identify and analyze the role/s of various key stakeholders in policy development, implementation and evaluation. The roles of key stakeholders in policy development, implementation and evaluation all revolve around their own objectives. The "actors" in policymaking can be divided into five distinct categories: elected officials, appointed officials, interest groups, research organizations, and the mass media (Finders University, 2010; 35).

Non-government organizations (NGO) play a big role in the propagation of interest in food policy (Finders University, 2010; 36). NGOs can being many different types of people together for a cause (such as the case in Lang's (1997) article). The coming together of middle-income individuals, politicians, scientists, activists -- among other groups -- "helped to set the scene for public vigilance regarding the actions of government and food industry" (2010; 36).

When it comes to problems in policies, the media is a major factor. The media is incredibly adept at sensationalizing…

A farmer in each year can produce enough food to feed a hundred people, according to Pollan (2001), but this productivity comes with a heavy price: "The modern industrial farmer cannot grow that much food without large quantities of chemical fertilizers, pesticides, machinery, and fuel. This expensive set of 'inputs,' as they are called, saddles the farmer with debt, jeopardizes his health, erodes his soil and ruins its fertility, pollutes the groundwater, and compromises the safety of the food we eat" (Pollan, 2001, p. 190). These accrued costs accumulated through generations may lead to catastrophic consequences such as global warming and scarcity of edible food and drinkable water.

The drive to industrial efficiency blinded us to several hidden costs of food production. Orr (1994) identifies six of the costs that, if we intend to maintain sustainable growth, need to be curbed. The first obvious cost of industrial food production is…

In developing countries, consumers are more affected for two reasons. One is that consumers are more likely to buy raw ingredients. ithout manufacturing entities to absorb some of the commodity price increases, consumers are left to absorb almost all of the increase (Ibid.). As a result, food prices have increased more in the developing world than in the developed world. Additionally, consumers in these countries already expend a significantly higher percentage of their income on food than do consumers in estern nations. Thus, demand for food in the developing world is price elastic and consumers suffer because they are unable to meet their food needs.

In the developed world, increased food prices suppress demand in other sectors of the economy, which can cause minor shocks in employment and investment in some businesses and industries. In the developing world, food price shocks can result in starvation and civil unrest. The recent…

In terms of product line the similarities are only identified in terms of a large business segment namely food production industry. The business line of Dean Foods is milk and dairy and Kellogg is focused on cereals and related processed foods. Seaboard and Tyson has similarities in their business segment in relation to meet processing of pork. However Seaboard is pursuing a diversified portfolio in relation to wheat, sugar, and citrus. Whereas the business diversification of Tyson is in meat chicken, poultry, and other portion-based food segments. The overall industry holds a large number of businesses and all four companies have a different business segment. Hence the similarities for business line are not advisable.

The Industry however faces similar political, economic, social, legal, environmental, and technological environments to certain degree. The micro and macro environmental effects of economy are experienced in the industry thorough out the corporations. The companies are…

Health Public Good

Public Health as a Public Good

The United States has one of the lowest cost food options available to its consumers in the world. For an extended period, people assumed that this was a benefit of capitalism and that competition had helped push down the prices and made food available at lower costs through the market. However, many externalities have arisen in these circumstances that are now pointing researchers to question the consequences of having mass processed food available to consumers. The United States, as well as many other industrialized nations, currently has epidemic rates of obesity as well as the related obesity diseases such as heart disease and diabetes.

This trend is not restricted to just adult and the obesity rates among children have subsequently risen as well. This has made many instructions and activists compare the effects of poor diets and their health consequences to…

Marketing

Opportunities and Threats in Order of Importance for a Food Truck Company

Discussions on Opportunities and Threats

Opportunities and Threats in Order of Importance for a Food Truck Company

Opportunities

Multiple expansion avenues - Many avenues of expansion that include expanding service hours, menu and packaged service

Change in Perception: A new and emerging food truck market that is driven by changing consumer taste and perception about street food and truck food

Low Competition - Being part of an industry that is unorganized on one hand and with not much competition on the other ("Company Background/SWOT," 2012).

Threats

Low Entry Barriers - A relatively new industry with low entry level barriers which can lead to sudden increase in competition

Weather - Outdoor service area means business is always under threat from inclement weather

Stricter egulations - Stricter regulations pertaining to health and quality standards of food served by local…

Food Justice Movement and Its Themes

Intersectional Theory is the study of systems that intersect in terms of power structure dichotomies -- oppression vs. hegemony -- and approaches this intersection from the standpoint of focusing on how various variables (such as gender, age, class, etc.) interact with cultural, ecological, environmental, economical categories in different ways. In the food justice movement, "the social relations of food have been organized along lines of gender" with women predominantly in the role of food preparer, thus projecting woman's role in the world "in deep, complex, and often contradictory ways" (Allen, Sachs, 2007, p. 1). Yet, with the globalization of food through the rise of multinationals, the powerful role held by women in food preparation and production has been taken from them and placed in the hands of the corporations (Shiva, 2009, p. 17). Food simultaneously elevates and impoverishes women in terms of the social…

Sustainable ules

Drake Nash

LMT 307 Food and Beverage everse Logistics -- Fall 2015

Ayers

The implementation of sustainable rules and regulations as well as constraints in the markets across the world, have compelled international industries, in this case, the food and beverage industry, to establish reverse logistics, which is the backflow management of the supply chain system. everse logistics encompasses the waste management of products and merchandises in the backward supply chain. There has been a gap or limitation in research studies on the implementation of reverse logistics on the food and beverage industry. Due to the fact that food and beverage products are delicate in nature, the backward flow of packing and food supplies compel the formation of a free-flowing reverse logistics system throughout the supply chain. The development of an efficacious reverse supply chain practice for the food retail industry necessitates the conduction of studies on prevailing…

Food Sustainability

The topic for this project is sustainability in the way food is processed and packaged. This paper will investigate the cost effectiveness of processing and packaging food in a sustainable manner over the long-term. Industries are slowly making sustainable changes in the packaging of products, but not necessarily in the processing of the foods (Pollan, 2002). Sustainability has been a major marketing factor in the way food is delivered (Author). Research has demonstrated that the current food system plays an important role in causing climate change and how better food choices could significantly reduce greenhouse gas emissions. This makes the production of the food supply an important factor in sustainability with environmentally and social affects.

The "Our Common Future" report describes sustainability as development that meets the needs of the present without compromising the ability of future generations to meet their own needs (owden, 2011). As the meanings…

Industry and egulatory Strategy

The generic drug industry provides the public with pharmaceutical alternatives to branded big name prescription drugs. "In 2010 alone, the use of FDA-approved generics saved $158 billion, an average of $3 billion every week."(Generic Pharmaceutical Association. 2011. P.1). With the continuing increase in health care expenditures and health insurance premiums for business and consumers; in 2011 premiums increased by nine percent (Abelson, eed. September 27, 2011. P.1), and "with so many people relying on prescriptions, the cost implications loom large for the American public, health insurers, and government payers" (Kaiser.edu.org. N.D.P.1). Generic drugs must play a more prominent role in the U.S. health care profile, as such as CEO of the Generic Pharmaceutical Association (GPA), the organizations legislative push is toward patent reform which would call for generic drug competition within seven years of the name brand drug introduction. In so doing pharmaceutical prices would fall…

Food and Beverage Management

Articles eview myriad of ingredients go into the stew that is successful food and beverage service, including: good equipment, good location, excellent product, pleasant atmosphere, quality middle-level management, forward-thinking administration-level hierarchy, and sincere / consistent customer service. And moreover, a vitally essential component which completes the recipe for food and beverage success is a terrific staff, which springs from the planning that goes into finding talent, followed by the training and maintenance of staff excellence through intelligent processes. This paper reviews those issues, and the research which delves into how notably competent H and hands-on management can bring - and keep - high-caliber employees on board successfully.

Article #1: "How the achievement of human-resources goals drives restaurant performance," by Daniel J. Koys, Cornell Hotel & estaurant Administration Quarterly

Attitude" has a different meaning in the 21st Century than it did in previous years. To often today,…

Wal-Mart specifically is pioneering the development of adio Frequency Identification (FID) projects with up to two thousand of its key suppliers today (Kumar, 2007). The goal of this pilot is to enable food and beverage suppliers to coordinate more effectively with Wal-Mart on mixed pallet mode shipping of products (Kumar, 2007). This is critical for Wal-Mart from the standpoint of supporting their expansion strategies into smaller, more diverse stores in terms of selection. The focus of Wal-Mart going forward will be on smaller stores in urban and suburban locations in the U.S., and smaller stores throughout their most successful global locations as well. The use of FID as a technology to enable greater logistics and supply chain performance is already showing signs of supporting much greater levels of shipping accuracy and cost control. FID tags can be read on pallets traveling at 40 miles per hour through warehouses and from…

org, 2006)

3.The social movements of the 70s and 80s were largely characterized by a strong militarism against the war and especially those in which the United States was engaged. In this sense, these often were violent and radical in the sense that a lot of people suffered as a result of such protests. One of the most important movements and one which still exists today is the Punk movement (Clark, 2004). Although it is most famous for its image of the different music this movement adopted, its initiatives are considered to be wider in range and scope. In this sense, they tend to rebel mostly against the capitalist nature of the economies, the pressures third world countries have to endure as a result of globalization, but most importantly they tend to be anarchists. In general, it can be said that the 70s and the 80s saw an increase in…

Therefore, it is true that the aspect of trade of wine and quality, as well as publication of the paintings, used the grapes and wine themes for the marketing brand associated and the underlying culture within the painter's lives.

Why the artists from Classical Antiquity to Modernism have been using particularly this theme?

From the Classical Antiquity to the modernism era, people developed an attitude that keeps certain groups of painters making a name through the themes they apply in their paintings. Therefore, the grapes and wine theme is already in deep roots within the basis of sales possible. Every painting that applies the use of the grapes and wines theme receives significant support and acceptance within the society; hence, the reason it has such wide application by the classical antique and modernism-painting activists.

Why the modern artists have been continuing to use themes particularly from Classical antiquity and from…

Internalization of Fast Food Business

Internationalisation of Fast-food Business

PEST Analysis for India

Political

Economical

Social

Technological

PEST Analysis for United States

Political

Economical

Social

Technological

Comparison between the two Countries

Changes in the Global Environment due to Financial Crisis

Impact of Financial Crisis on Internationalisation

Fast food has transformed the eating habits of the entire population, whether they are resided in UK, U.S., Asia or any other country. The changing trend of the eating habits evidently exhibits that fast food industry is one of the industries that have developed over the time. Even though fast food consumption has shown an increasing pattern of factors that has affected the health in many ways such as increased overall calorie intake, contribution to weight gain, and elevation in the risk for various diseases, yet, the consumption trend at the same time has represented an escalation in the recent years (Parsa & Kwansa,…

How Fast Food Restaurants are Reacting to the Shift to More Organic Foods:
To remain competitive, fast food restaurants have had to turn to
innovative products, often redeveloping their product lines, to meet the
changing demands of consumers for organic foods specifically, and healthier
foods in general. The demand for organic foods has been the mechanism for
industry evolution. As noted, McDonalds phased out their supersize menu
items, in response to society's growing health concerns. In addition,
they've begun to offer more healthy menu choices, such as low-fat items and
fresh salads, to their customers, as well as promoting healthy lifestyles
in their marketing campaigns. In the New England area, McDonald's even
replaced their coffee with Newman's Own Organic blend, in an attempt to
take further advantage of more organically-discriminating tastes of
consumers. This move has been well-received in the region[18]. In
addition, new fast food restaurants are being introduced…

production of food products has changed dramatically over the past several years. Technological changes in machinery, increased use of better and more expedient forms of transportation, and improved fertilizers have all contributed to a more efficient food production process. This more efficient process, however, has not come with some requisite problems.

The existing system of delivering food products in the United States is a major contributor to the world's global warming problem. The largest contributor to global warming is the use of fossil fuels. One study released in 2000 estimated that nearly ten percent of all the energy used in the United States was consumed by the food industry. (Heller, 2000).

This large use of fossil fuels is generated throughout the food production and delivering industry. A large measure of this use is through the extensive reliance upon artificial fertilizers and pesticides. Although the use of these products results in…

' (EurActiv 2008)

'The traffic light Scheme was shown to be the most effective of by the FSA. hat they also discovered was that consumers wanted product labeling; they liked separate information on 4 key nutrients that include fats, carbohydrates, proteins and salts and sugars.' (EurActiv, 2010) Consumers found traffic color coding easy to understand and use. As a result they wanted numerical information on amount of nutrients in a serving. However they found GDA percentage rather confusing. Also the importance of making nutrition and ingredient labeling mandatory on wines, beers and spirits and having a consistent mandatory labeling system with color codes was emphasized by the NGOs representing different areas of health at the hearing. These products could not be eliminated from the labeling because they were part of the foods that contributed to obesity.

At the public hearing on efficient food, (Public Hearing on Efficient foods, 2011) Mr.…

Fast food is a phenomenon that has become part of the American way of life during the past few decades. However the convenience of fast foods has resulted in major health issues in the country, as well as in the rest of the world. The prevalence of fast food in American society is evident from the fact that "Americans now spend more money on fast food than they do on higher education, personal computers, software or new cars. They spend more on fast food than on movies, books, magazines, newspapers, videos and recorded music ? combined." (Schlosser Eric. 1998)

It is now become common news that obesity has become a major health concern in both developed "Westernized" and less developed countries around the world. One of the major factors that have been blamed for this increase in obesity and obesity related diseases is fast food -- often termed 'junk food."…

These kinds of lawsuits are often upsetting to the fast food industry, because it is not the restaurants' fault that someone has chosen to eat their food to excess. However, the idea of being sued because of this or because they allegedly did not tell the consumer how much fat, etc., was in their food is a real possibility in today's society.

There are changes being made because of the legal concerns, but there are also changes being made because of the health concerns that many people are facing as well. The fast food industry has made some changes to the menu, as more fast food restaurants realize that there are some very health-conscious people that still will not eat at their establishments because the amount of sugar and fat that they would receive is just too much. As some of the changes are being implemented, however, those that are…

Americanization of Foods:

Food is traditionally considered as a simple means of subsistence but has developed to become filled with cultural, psychological, religious, and emotional significance. Consequently, food is currently used as a means of defining shared identities and symbolizes religious and group customs. In the early 17th and 18th centuries, this mere means of subsistence was considered as a class maker but developed to become a symbol of national identity in the 19th centuries. In the United States, food has been influenced by various cultures such as Native American, Latin America, and Asian cultures. Consequently, Americans have constantly Americanized the foods of different cultures to become American foods. The process on how Americans have Americanized different cultures' foods and reasons for the Americanization is an important topic of discussion.

Background Information:

As previously mentioned, food was traditionally considered as a mere means of subsistence, especially in the 17th and…

Kosher foods are food items that conform to the policies of the Jewish dietary law, which is commonly known as kashrut. According to this law, the term kosher basically means fit for consumption in the context of food. Foods that do not conform to the Jewish dietary law are considered to be unfit for consumption and are known as treif foods. Treif foods are not fit for consumption due to various reasons including the existence of ingredients originating from non-kosher animals, those from animals not killed in a ritually appropriate way. The other reasons for the consideration of these foods as unfit include ingredients from Israel's produce that has not been tithed, a combination of various items produced without supervision, and utilizing non-kosher cooking equipments and machinery. Generally, kosher foods are governed by every law of kashrut, which not only contain foods that can and cannot be eaten but also…

" (Guelph Food Technology Centre, 2008) This report additionally relates four "meta trends" in the packing industry which are those of:

1) Convenience;

2) Health and wellness;

3) Upscale experiences; and 4) Sustainability. (Guelph Food Technology Centre, 2008)

The work entitled: "Generational Change and Marketing Indicators" states that five decades ago "when supermarkets were 'stores of the future' retailers and manufacturers pretty much knew where to find their customers. Food came from food stores; drugs from drug stores and cooked meals were consumed at drive-in or sit-down restaurants." (Mogelonsky, nd) it is important to know where shoppers intend to buy their food today. Generation Y, at a total population of 72 million, is an important consideration for marketers. Potato chip shopping including tortilla chips and pretzels are stated to "round out the top three snack categories, with household penetration rates of 76 and 62% respectively." (Mogelonsky, nd)) Also noted is…

One food blogger, comparing the price of organic crackers noted that "Carr's crackers were only $3.79 at Whole Foods" but "$4.39 at Haight Street Market, $4.25 at Say Cheese" in her area (Levin 2011).

This seems to be a wise strategy for Whole Foods, given that it cannot compete on price without sacrificing its core values. "There has been much consolidation in the supermarket industry in recent years. The surviving players have realized that they cannot be all things to all people. Instead, they are attempting to do the things they do best better than their competition" (Inlay 2006). In contrast, SuperValu's strategy has been to expand as swiftly as possible and offer value-based savings on a wide variety of goods, including fuel and pharmaceutical items as well as foods. It acquired the Albertson's grocery chain (another mega-store), further increasing its outreach across the nation.

One of the dangers of…

Overall the growth of the homebuilder industry is consistently in flux. This is because, this particular industry is not nearly as solidified in its infrastructure as the above two industries. As a result, speculation and investment often drives homebuilding to a frenetic pace, but then can crash almost instantly as well. Furthermore, the economy dictates to a much stronger degree to the actual success of the industry.

However, in application to tradeshows, the constant flux in the industry has a positive effect. This is because homebuilding professionals are much more interested in price and diversity as result of the diversity within the sector. Tradeshows that exhibit different products can cater to the differing needs of their clients, as a result, they are much more effective than other industries. Professionals are always looking at new methods to out compete whether through quality or price. Therefore tradeshows offers them the opportunity to…

Many food companies have expressed an interest in the concept, Darsch says, although he notes that the material is not in wide use yet (Erickson, at (http://www.mercola.com/artcile/irradiated/irradiated_research.htm).

When Operation Desert Shield and the subsequent Desert Storm erupted, Darsch says, Natick was able to accelerate research on high heat stable chocolate bars. The resulting product, which can withstand temperatures as high as 120°F without compromising quality, arrived in the Persian Gulf prior to the end of the conflict, and Hershey Foods introduced the Desert ar to consumers Memorial Day weekend 1991 (Erickson, at (http://www.mercola.com/artcile/irradiated/irradiated_research.htm).This product's future has many applications in warmer climates, and in areas where air conditioning might not be prevalent.

Another food product developed initially for the military is shelf stable bread. Research indicates that the main ingredients in this product are no different from those found in Wonder read. The only difference is an emulsifier that has been…

Schlosser: Fast Food Nation

The fast food industry has been infused into the every nook and corner of American Society over the last three decades. The industry seen to have originated with a few modest hot dog and hamburger of Southern California have been perceived to have extended to every nook and corner of the nation, marketing an extensive range of food products to which affordable customers are found widely. Fast food is presently provided at restaurants and drive-through, at stadiums, airports, zoos, high schools, elementary schools and universities, on cruise ships, trains, and airplanes, at K-Marts, Wal-Marts, gas stations, and also at hospital cafeterias. As per an estimate the total expenditure of Americans on fast food during 1970 was about $6 billion. (Introduction: Fast Food Nation - The Dark Side of the All-American Meal)

The expenditure had a massive increase to about $110 billion in 2000. Americans presently perceive…

Economics

Sources of Information for a Porters Five Forces Analysis on Kraft Foods

To undertake a Porters Five Forces analysis it is necessary to identify potential sources of information that will give the required information. The Five Forces analysis will require an assessment of the five areas; degree of rivalry among competitors, threat of new entrants, bargaining power of suppliers, bargaining power of customers, and availability of substitutes. This process can be examined by looking at the sources which may be used for a Porters Five Forces analysis of Kraft Foods, a firm that competes in the food industry. Each of the forces will be considered separately.

Degree of rivalry among competitors

Source 1; CSI Market; UL is http://csimarket.com/stocks/competitionSEG2.php?code=KFT

This is a very useful web site which has the primary aim of providing information to potential investors. The page on Kraft Foods is particularly useful in assessing the firm's position…

PESTLE

Please include

PESTLE analysis: Fast food industry

Political

The recent backlash against unhealthy eating could prove to be difficult for the fast food industry. There are calls to limit the marketing of fast food products to children and to limit the sale of fast foods in schools. Given that children are such an important driver of sales, this could curtail the efficacy of many fast food campaigns, particular those with tie-ins to children's films and television shows. Campaigns like Michelle Obama's "Let's Move" campaign underline the importance of healthy eating and eating minimally processed foods. Although President Obama and the First Lady have been photographed eating burgers and they say that they are not against all fast food, the overall emphasis on the administration has been on restricting access to 'junk food' (Michelle Obama loves fast food, 2010, Slashfood).

Economic

The economic uncertainty in America has proved to be…

Nutritional claims and labeling are very valuable things for the consumer when deciding if he or she wants to eat the product, and the food industry knows that truth in advertising and package labeling is something that has to be addressed. If the label does not tell the consumer all the facts, it is possible the consumer could be ingesting something he or she really does not want (UK list of health claims, 2010). That is a vital issue with candy, because some people have adverse reactions to things such as sugar and caffeine -- or to artificial sweeteners that may be used to present the candy as something low-sugar and more healthful overall.

The UK Food Standards Agency is very particular about what is sold and how it is represented, so that is one of the most important issues for any new and novel food product (UK list of…

Fast Food Nation

The Ramifications of Technology on Health Care and elfare of Animals and Meatpacking orkers in "Fast Food Nation" by Eric Schlosser

In the book "Fast Food Nation" by Eric Schlosser, newfound information about the behind-the-scenes operations of fast food establishments such as the well-known McDonald's, had been discussed critically. In revealing the 'hidden operations' behind the production of merchandise associated with the fast food industry such as meat production, Schlosser was able to convey his message that technology had been more of a detriment than beneficial to consumers of these fast food establishments.

In arguing his position that the fast food industry was detrimental to consumers, he provided examples in which the technology of machinery had led to developments that only increased the chances of dangerous diseases to spread and thrive and worsened the conditions in which meatpackers worked. Moreover, these detrimental effects of technology had important…

Thomas Foods: Hedging Strategies

The food industry is extremely risky from the point-of-view of an owner or a supplier. Damage to crops from adverse weather, changes in customers' consumption habits, and issues with suppliers can all thwart attempts to sell the same amount of crops as the year before. Also, food is perishable so issues with the supply chain can likewise have an extremely adverse effect on sales. Common strategies to deal with risk within a supply chain include "raising prices, shutting down factories and shedding less-profitable brands" (Andrejczak 2008). However, there is a limit to the degree to which these measures can truly mitigate risk given that food products often have a very wide array of substitute goods. Also, shutting down various operations may mean that a company is ill-equipped to take advantage of the benefits of a boom the next year, if, for example, there is a bumper…

4. Which companies are in the strongest position? Which companies are in the weakest position?

Two undisputable leaders of the confectionery industry are represented by the Hersheys Foods Corporation and by Nestle. Both of them are however characterized by the fact that they are large size companies, which operate in numerous sub-fields of the foods industry, without being actually specialized in chocolates and gourmet sweets.

The ocky Mountain Chocolate Factory is on the other hand a less powerful competitor within the industry, but it does reveal potential. "I must admit I'm intrigued by ocky Mountain Chocolate Factory. While the company's clearly not a Hershey in scope, and despite its share price having been essentially flat over the past year, I would venture that its debt-free balance sheet and its earnings growth will stand it in good stead going forward" (Case 22).

5. What moves are rivals likely to make next?…

Childhood Obesity and Fast Food

Inductive Reasoning

Empirical Research

Applied Research

Quantitative Research

Qualitative Research

Exploratory Research

Focus Groups

Participants

The paper is a research based on the topic of "The influence of fast food on child obesity." The study aims to evaluate and identify the root cause of child obesity. The study is based on a scientific approach by developing a hypothesis and then proving it through data collected.

Inductive Reasoning:

The hypothesis of this research has been developed after a number of general observations. These observations came from generally observing the school friends, cafes and restaurants, and family members. It was observed that children who were eating fast food regularly were fat. Another observation was that when we talk to obese people they often mention that they blame fast food restaurants for their obesity. Since we have developed specific conclusions from general observations, it is an inductive approach.…

This is very important because it proves how the company has achieved organizational effectiveness through very simple, yet very effective motivational tools, such as the constant promotion of organic and healthy foods in a variety of forms and from a variety of companies.

Of course, with specific respect to its employees the company also utilizes tools such as benefits and rewards or recognition. One of the benefits of working at Whole Foods is that a person will be trained from the beginning of his or her career. Due to the environment of the store, all people are friendly, and it is truly a joy to go there, as it is bright, well-organized, and pleasant. On a more technical aspect, however, the company provides employee benefits as well.

The company provides a full page on its website (detailed below), as to what it does exactly to make its employees happy. f…

Even if not organic, they have the sustainability marketing advantage of being positioned as more 'local'

Competition

Internationally, there is a great deal of competition in the international organic wine market. Germany has made a substantial investment in growing its product, and the German government was one of the first to invest in organic wine production, followed by France, Spain, and the United Kingdom (Worldwide organic wine consumption on increase, 2010, Wines from Spain).

Product offering

Kudler's wines are known for their accessibility, as are most California wines, in general. A New World wine source that is now in competition with many European wines for quality and diversity, "international demand for California wines continues to grow rapidly. In almost 20 years, exports have increased from $35 million in 1985 to a record $808 million in 2004. This is an average increase of almost 20% per year (Welcome to the Golden…

Safety and Health Issues in Meat Processing Industry

In the meat processing industry, health and safety issues are of vital importance, in view of the several risks arising out of microbial contamination of meat and the occupational hazards faced by workers. Past experiences have shown that microbial reproduction in meat and meat products can reach alarming proportions traversing across countries and even continents. The infamous mad cow disease and the foot and mouth disease in cattle has rattled the British meat industry for a considerable period, resulting in loss of image, confidence and erosion of profits. North America's main problem is the widespread prevalence of eschericia coli in meat, more commonly known as the hamburger disease. It is well-known that meat is highly susceptible to attack of bacteria and virus and hence there is a constant need to address this risk. When microbial activity sets in, the quality of meat…

Seneca Foods was founded in 1949 and is a producer of canned, frozen and bottled foods for the supermarket trade, often under store labels. In 2013, Seneca posted $1.27 billion in sales and net income of $41.4 million. The company is in the mature stage of growth for both itself and the industry, growing mainly with increases in population and inflation. The company's operations are subject to variability from weather, which affects the crops at the heart of the supply chain, and the seasonality of the industry.

Internally, Seneca has a strong supply chain, wherein it contracts with farmers to ensure supply of critical fruits and vegetables for its products. That said, Seneca remains quite small compared with many of its competitors, as Seneca mainly sells in the U.S. And has few major brands. Larger competitors sell globally and have individual brands as large as Seneca's entire operation. One of…

In addition to this, the company must continue to develop new products. This is because consumers' needs and requirements are in a continuous change process and the company's products will have to adapt to the requirements issued by customers.

eference list:

1. History (2008). CSC Brands. etrieved March 19, 2010 from http://careers.campbellsoupcompany.com/History.aspx.

2. Strategies (2008). CSC Brands. etrieved March 19, 2010 from http://careers.campbellsoupcompany.com/Strategies.aspx.

3. Annual eport (2009). CSC Brands. etrieved March 19, 2010 from http://files.shareholder.com/downloads/CPB/871395724x0x320834/0a34b982-31c3-4cb4-bebb-96301d23a4bd/CPB_2009_Annual_eport.pdf.

4. Shea, M.E. & Mathis, M. (2002). Campbell Soup Company. Arcadia Publishing, Charleston. etrieved March 19, 2010 from http://books.google.ro/books?id=wqekiCpw4qcC&printsec=frontcover&dq=campbell+soup+company&source=bl&ots=rwkPu0hPI&sig=ErN5zHrIZhchnuxNP7TanqWBJ8s&hl=ro&ei=qWKjS7__M5L4mgOLxZ3wCQ&sa=X&oi=book_result&ct=result&resnum=5&ved=0CCQQ6AEwBA#v=onepage&q=&f=false.

5. Campbell Soup Company (2010). Wikinvest. etrieved March 19, 2010 from http://www.wikinvest.com/stock/Campbell_Soup_Company_(CPB)#Campbell_Soup_Company_and_the_Competition.

6. Industry Statistics and Projected Growth (2010). Organic Trade Association. etrieved March 19, 2010 from http://www.ota.com/organic/mt/business.html.

The identification of the skills, knowledge and qualifications required for a specific job and the selection of candidates who possess the skills needed by the firm.

The recruitment of qualified temporary staff and the limitation of the need for temporary staff. Given the sensitivity of the food and beverage industry, the technologies involved and the high demands, temporary staffs might not always be skilled enough to deal with the complexities. It is as such recommended to hire skilled temps, to limit the number of temps hired and to hire temps on positions which require lower levels of skills.

Last, in terms of training, it is recommended to maximize training programs in order to ensure adequate preparation for all employees. At this stage, it is also necessary to continually evaluate the training needs as well as the employee performances in the aftermath of the training programs.

The topic of the HM…

Supply Chain Technology in the Food Industry

In the past few years, manufactured food stuffs have become important parts of the diet of many individuals across the globe. This trend has been fueled by changes in eating habits that incorporate a combination of local produce and imported food stuffs. As manufactured goods continue to be important elements in many individuals' diets, the development of sustainable food supply chains has become a major issue. The significance of this issue is particularly fueled by the need to ensure the safety and health of food stuffs given that they incorporate both local produce and internationally conserved food items. Actually, the food industry has experienced the development and increased use of supply chain technologies that are geared towards enhancing the safety and health of food stuffs in business across the world. These supply chain technologies are also utilized by retail businesses in the food…

profiled for this exercise are Whole Foods and Trader Joe's. Whole Foods is based in Texas and has spread across the country as a retailer of organic, gourmet and natural foods. The company has expanded into Canada and the United Kingdom. Whole Foods also made a major move in the United States when it acquired Wild Oats, which was its major competitor at the time. The deal ran into trouble with the Federal Trade Commission but was ultimately allowed to go through, since there is nothing stopping other grocery stores from selling the same type of foods (Gogoi, 2007).

Trader Joe's is a competitor to Whole Foods, but one that remains only in the United States and it has typically expanded by building new stores. The company does not just have natural foods but it competes for roughly the same customer base as Whole Foods, and most customers of one…

Fast Food and Child Obesity

Jonathan Kwan

This study identifies the underlying correlation of fast food consumption and the increasing rate of child obesity. The system of fast food is prevalent in all countries, with each country having its own variations of types of items served and the nature of establishments serving. The popularity of fast food is due to the convenience of fast service, packaged food and low cost. Now major fast food industries try to make their product seem as healthy as possible. It is likely that the convenience is influencing the growth of childhood obesity in the United States. In addition, the factors of media, family, and environment bring about differences within our community. Understanding the correlation between these factors is vital in producing a solution. However, there needs to be a better support for causation, not just correlation. The children and youth will one-day influence the…

S. that is no reason to sue the fast food franchises. These lawsuits "are an embarrassment to our legal system, and an embarrassment to the people who are saying they were so dumb not to know they might get fat" (Abrams, 2004). In fact on the day that Abrams wrote that piece for MSNBC the U.S. House of Representatives passed the so-called "Cheeseburger bill" which was legislation to "protect the fast food industry from frivolous lawsuits." (Abrams).

Abrams attacked John Banzhaf, the lawyer that has launched some of the suits against the fast food industry. Abrams says that Banzhaf is wrong to link the suits against tobacco with the need to sue junk food companies. In the case of tobacco companies, Abrams continues, "people were misled about what was in cigarettes" but the same deception doesn't apply to fast food. "People should know fast food isn't good for you," Abrams…

Chinese' Food and the Model Minority study in ethnic cuisine and culture, marginalization and commercialization, and the paradox of exoticism.

The anthropological theme studied for this work was that of the ethnic compromises and paradoxes inherent in creating a "Chinese" restaurant in America, for Americans. In every English speaking country from England to Canada, Chinese food is a huge business. For many immigrants it is one of the only businesses ready and willing to take them in. Most Chinese restaurants strive to present themselves as cultural representations where the American connoisseur can have a legitimate cross-cultural experience. The more I researched the actual traditions of Chinese and Asian cuisine and the way in which Western prejudices and expectations shape the presentation of this experience, the more it became apparent that --like so many other cultural phenomena-- the cultural relevance of the Chinese-food experience is far from untainted. Repeated immersion at…

Kudler Marketing

esource: Kudler Fine Foods Virtual Organization

The importance of marketing: Kudler Fine Foods

The food business is a very volatile industry. ecently, there have been several favorable trends that could possibly work in Kudler Fine Foods' favor: a trend towards buying more organic food, and an interest in exotic and imported goods. Consumers are more concerned than ever with the ingredients and history of what they consume. "Organic food retail sales reached an estimated $10.3 billion in 2003, up from $3.5 billion in 1997" (Dimitri & Oberholzer). However, because prices of organic foods tend to be higher than those of standard-grown products, demand can be volatile, particularly during an economic downturn. When people are concerned about affording basic necessities, buying organic is less important to them. Kudler must use marketing research to determine if demand for organics is continuing to grow at a rapid pace, or is leveling…

McDonald's the largest fast-food chain across the globe. This is through spanning of approximately 30,000 restaurants across the globe with the aim of maximizing its revenues and profits at the end of the financial year. McDonald's Organization aims at being the customers' favourite place and way to eat and drink as its mission to meet the needs and preferences of its consumers. The pattern of internationalisation of McDonald's Company proves to be similar in the countries of operation because of the tendency of the organization to establish contracts of areas of development with local businesspersons.

How does international business achieve its internationalisation objectives in the contemporary context?

Brief overview of the organisation and its mission/objectives related to international business

McDonalds Company is one of the most effective and explosive business entities across the 21st century (Company Spotlight, 2005). The organization focuses on the provision of quality products and services to…

Strategic eview

Whole Foods Market is one of the top retail stores dealing with organic and natural foods in the United States. The company operates and owns a chain of organic and natural foods supermarkets across the United States and Canada. In essence, the company has been able to reach large number of customer by operating through several subsidiaries, and Whole Foods is the first company in the United States to be awarded the first "Certified Organic" grocer. Whole Foods Market was incorporated in 1978 and started the organic and natural foods business in 1980. Within the last 35 years of its operations, the company has become the largest retailer in the organic and natural foods. The success that the company has enjoyed over the years makes the Whole Foods and ABC Company considering integrating their business portfolios.

Objective of this report is to provide a top-notch advice to the…

Fast food advertisements should not be shown during TV shows for children

Obesity is on an unprecedented rise in America, and the rate of obesity for children has doubled if not tripled during the last decades. There are various reasons given for this epidemic of childhood obesity, but one prominent reason may well be simply the fact that children eat too much. And part of the reason that children eat too much and that much of the food that they are stimulated to eat ids junk food is due to the fast food advertisements that are shown during TV shows for children.

According to the U.S. Centers for Disease Control and Prevention, more than one in six children and teenagers are obese - this is three-fold more than a generation ago (HuffPost (arch 9, 2012 )) and although specialists believe that there are various reasons for obesity, TV advertisements are…

The mother and grandmother responded to being observed by facial expressions of disapproval, but these were short lived, and both women became more focused on their plates and the child, ignoring that they were being observed. This was an amazing defense mechanism, a false consciousness, which that allowed them to continue manifesting their disorder in a public setting. It was difficult not to experience a sense of empathy for the child, who would no doubt become a product of habitus, or a product of her environment. She is a young child whose own destiny has been sidetracked by her mother's and grandmother's overeating maladies.

Today, the term "McDonaldization" has been applied to the system and syndromes revolving around the fast food industry (Cohen, . And Kennedy, P. 2000, Global Sociology, MacMillan, London, p. 378). However, the hypothesis that is presented here, as a result of this observation study, is that…

everse Logistics

LOGISTICS

The implementation of sustainable rules and regulations as well as constraints in the markets across the world, have compelled international industries, in this case, the food and beverage industry, to establish reverse logistics, which is the backflow management of the supply chain system. everse logistics encompasses the waste management of products and merchandises in the backward supply chain. There has been a gap or limitation in research studies on the implementation of reverse logistics on the food and beverage industry. Due to the fact that food and beverage products are delicate in nature, the backward flow of packing and food supplies compel the formation of a free-flowing reverse logistics system throughout the supply chain. The development of an efficacious reverse supply chain practice for the food retail industry necessitates the conduction of studies on prevailing reverse procedures, and their enactment across the diverse retail set-ups.

Introduction

The…

18). In this manner, the public and private sectors can ascertain that via reflection and debate, the appropriate issues are addressed, the product is truly what it is with no erroneous and misleading claims attached, and that consultation will be implemented in a manner equitable to all. This was the way, for instance that Pollard et al. (2001) and Roos et al. (2002) implemented food and nutrition policy schemes at the local, state, and national levels, for instance, in the case of Pollard et al. (2001), in child care centers.

Questions that involved in policy evaluation include:

Have the stated goals and performance indicators of the policy been achieved -- for instance, is corruption impeded and all foods truly styled for what they are including their potential negatives?

Are there changes in the area that the policy was supposed to be influencing?

Has the policy really caused the claimed change…