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As a company, Ford has improved its sales in the past two years, after struggling during the recession. Ford's revenues in the last fiscal year (2011) were $136 billion, compared with $116 billion in FY2009 and $168 billion in FY2007. The company's profits have also fluctuated over that time period. FY2011 saw a profit of $20.2 billion, compared with $2.7 billion in FY2009 and a loss of $2.8 billion in FY2007. Thus, even though the company as a whole has seen its sales decline, cost controls and better pricing have allowed Ford to earn more profit from its sales.
The Mustang sold just over 70,000 units in 2011, giving the company a 29% market share. This was second to the Camaro, which sold over 88,000 units for a 37% share. The only other serious competitor was the Dodge Challenger with a 16% share (TopSpeed.com, 2012). Overall, Ford…… [Read More]
However sales have dropped due in part to the financial crisis. Ford and GM therefore must be aware that consumers may be demand electric cars but may be unwilling to pay large sums of money for them. Below is an explanation why.
Brief overview of the Financial Crisis and its implications on Ford and GM
To begin, in order to understand many of the initiatives both Ford and GM took in regards to their restructuring, I believe it prudent to understand the underlying causes of such action. s many individuals realize, a massive wave of mortgage defaults was partially responsible for the collapse of Ford and GM as a whole. However the implications of these actions on Ford and GM are often overlooked. The financial crisis resulted from a mixture of both bad judgment and unethical decision making. Frank Vogel, cofounder of Transparency International, a nonprofit organization charged with ranking…… [Read More]
Ford believes that the four cornerstones of competitive advantage are efficiency, quality, innovation and customer responsiveness. Ideally, the company would be able to execute on all of these at once, something that is a challenge for even the best firms. However, if that is how Ford wants to compete, then the pursuit of these advantages must be tied into the company's strategy, and for these to be a genuine competitive advantage Ford must exceed the capabilities of its competitors in these facets of the business. This paper will analyze these facets in respect of Ford's culture and how well it executes these vis-a-vis its competitors.
Unlike its major domestic competitors, Ford turned down a government bailout on the assumption that it would be better able to execute its vision for the future without the influence of government ownership. This was met with optimism in some quarters when aspects…… [Read More]
Strategic Case Study: Ford Motors
Ford Motors is one of the oldest and largest auto manufacturers in the world, and despite being enormously hard-hit by the economic downturn of the recent past the company has returned to profitability and has been successful in redefining its strategy and realigning its resources to achieve its strategic ends (Ford, 2012; Hoover, 2012; euters, 2012). With internationally-based sourcing, manufacturing, distribution, and sales operations, the company is also quite large in terms of geographic spread, which comes with advantages and disadvantages (Ford, 2012; euters, 2012). The following pages present a brief overview of the company's current strategy in the light of the recent near-collapse of the company and its climb to profitability, and also gives a summary of a strategy the company could possibly pursue to further solidify its position and increase profitability.
Existing Objectives and Strategies
Many companies underwent serious…… [Read More]
I spoke to five male car owners in their 20s. Three of them had purchased a vehicle in the past two years, the other two had their cars for longer. None of them had purchased a Mustang, but one had a Camaro. The four that owned other types of cars indicated that they did not want a pony car for a number of different reasons, from gas prices to the fact that such cars did not suit their personalities. The other one chose the Camaro because it was the one that "felt right" and was unable to elaborate on that. The respondents, when asked to describe the brand's personality used terms like "fast," "muscle," and "cruising up and down the block." The consumers responded unanimously to the proposition that if the Mustang brand was attached to a different product, it would not make sense. The Mustang…… [Read More]
The strength of the Mustang brand is that it is immediately recognizable, and iconic. Anybody anywhere near the target audience will immediately recognize the brand and know what traits the vehicle will have. hile this might also stand as a weakness because the brand has distinct connotations, those connotations are not negative for those who are in the target audience. The power of the car, combined with its value, is a common feature of modern Mustang advertisements (YouTube, 2010).
One of the weaknesses of Mustang marketing, or publicity, is that the brand often must live up to its history. As noted in this clip from the British TV show Top Gear, Mustangs today are often measured against Mustangs of the past (Top Gear, 2009). This clip also reveals a couple of other weaknesses in the marketing of the Mustang. The price component is noted by the reviewers as…… [Read More]
Ford Company has collaborated with many firms, but the most important three alliances have proven to be Percepta - a partnership with Tele Tech -, UPS Supply Chain Solutions and NewView -formerly e-Steel -. Still, the company's mission has many times proven to be difficult, especially because it has to face 22 competitors, the most important ones being DaimlerChrysler, General Motors and Toyota.Even though, the management staff has chosen to maintain the company's position on the market by designing 'smarter and more efficient models" of cars, which would be safer as well. In what the prices are concerned, many models, especially the luxury ones, can be considered quite expensive, but, on the other hand, the company provides its clients with the possibility to apply for credits, a marketing strategy which offered Ford Group the chance to register 49.39% of the market sales. Cutting prices would represent a future promotion plan…… [Read More]
Ford vs. GM
The author of this report is asked to compare two companies from the same industry. For the purposes of this report, those two companies shall be Ford and General Motors. A one page treatise will be offered for each company giving the history and performance of the two firms over time. Three years of financial data will be offered for each company including financial ratio data. Finally, a verdict will be offered as to which company (if not both or neither) are worth owning at this time.
General Motors has been around in some form since 1908 when it was founded in Flint, Michigan. General Motors was the global leader in sales for nearly eight decades until 2007 when it ceded that throne to Toyota. Not long after that, General Motors filed chapter 11 bankruptcy with heavy government involvement and guidance. The involvement was heavy…… [Read More]
This is a process which combines both sound organizational theory and the democratic corporate governance to help a company like Ford enact all its moving parts in the face of the current crisis.
3) Explain how any additional information you propose could be of benefit to the decision making process of the organization.
Decision-making is impacted by a wide variance of concerns and conditions, many of which will be relegated in consideration behind some more dominant areas of concern such as accounting conditions or market sales. However, it is not always possible for the immediate leadership team to consider all relevant aspects of a decision given the many responsibilities and roles implied by management or administrative authority. Therefore, it will often fall upon members of the organization at other levels to add important peripheral concerns to the conversation surrounding a decision. For instance, in making decisions regarding borrowing in the…… [Read More]
Ford in Russia
Ford and GM entered the Russian market seeking growth. Both companies have seen their market share erode over the course of the past decades as competition in the domestic market has increased significantly in that time. The Russian market is characterized by a relatively large size and a relative scarcity of strong players. For a time, Russia was the fastest-growing auto market in Europe, in part due to that country's economic resurgence following the turbulence of the 1990s (Kramer, 2007).
Ford entered Russia in 2002 with a wholly-owned production line outside of St. Petersburg. The company chose that time to enter for two key reasons. The first is that it gained first mover advantages. A number of European and Japanese auto companies such as Peugeot, Citroen, Suzuki and Volvo followed Ford into the Russian market (Kramer, 2007). The other reason why Ford chose this time to enter…… [Read More]
There is little indication in Ford's financial statements that things are going to improve any time soon. The company actually hailed the 14.2% market share in North America as "the lowest market share decline in the past ten years" (Ford Motor Company, 2009).
Ford's financial position is nothing short of awful. The company's condition has deteriorated steadily over the past five years, and its performance relative to industry peers is generally poor.
Ford Motor Company
Avg Collection Period
Fixed Asset Turn
Total Asset Turn
Total…… [Read More]
This should allow Ford to innovate and make pricing decisions that are not directly replicated. Firms in monopolistic competition often behave like monopolies in the short run, something that Ford will need to do to improve its bottom line. Eventually any tactic Ford adopts will be mirrored by its competitors, but the increased competition allows for Ford to implement strategy and not receive a direct and immediate response from its competitors.
4. Outline a rough competitor analysis. Directly competing against Ford is a large number of companies both domestic and international. Firms such as General Motors and Chrysler are direct competitors with similar cost structures, although their bankruptcies last year may change the nature of competition from these two firms. Foreign competitors include Honda, Toyota, Mazda, Hyundai, Kia, Mitsubishi and others. The Japanese firms tend to be more differentiated than Ford but retaining cost structures still in the mass market…… [Read More]
Introduction of the company - Ford
Ford Motor Business began in 1903 by Henry Ford and it has constantly remained within family group possession ever since that period. The business created and applied assembly line manufacturing from the launch of the Model T. In the year 1909, and created planes and automobiles for U.S. Allies in The Second World War. Ford has worked globally since 1904, in the event it opened a division in Canada to acquire entry to Commonwealth marketplaces. With regard to the initial half in the Twenty-first century, Ford continued to be the prominent automobile manufacturer in the marketplace it had successfully developed. In 1956, Toyota released its initial automobile in the United States of America, and started acquiring marketplace share. In hindsight this became the turning point within the U.S. marketplace, and since the Twenty-first century came to an end Ford experienced declining marketplace…… [Read More]
Additionally, as the economic crisis hit the company, the efforts to sustaining the development of communities have also decreased.
The customers have generally represented the centerfold of the Ford Motor strategy in the meaning that the company strived to satisfy their needs and provide them with the products and services they desired. This statement seemed however more applicable with the past, rather than today. Ford understood the Americans' need for large, safe and reliable automobiles, which not only served the mobility needs, but also made an international as well as social statement. And Ford was perfect at satisfying these needs. However, as change affected the international context, the automobile manufacturer proved unable to change its approach. The customers were being harshly impacted by the soaring prices of oil and were also becoming more environmentally responsible consumers. This basically meant that they no longer required the traditional large size…… [Read More]
Throughout the few recent years, the Ford Company has ended fiscal years with negative profits. Despite this however, they remain strong and able to finance their operations without endangering organizational stability. Nonetheless, the past profits are not able to sustain long periods of time of losses. In this order of ideas then, the financial objectives of the managerial team at Ford can be summarized as follows:
"Finance our plan and improve our balance sheet" (Ford Motor Company 2008 Annual eport)
Increase sales to generate more revenues
Increase investments with the aim of generating sustainable revenues, not only in terms of actual revenues, but also in terms of prestige and position within the market
6. Target Markets
As it has been mentioned before, modifications have occurred in the way Ford segments its customer base. Once appealing to wealthy individuals who wanted to make a socio-economic statement, the marketing team…… [Read More]
Case Study Discussion & Executive Summary Objectives Identify ethical problems faced managers. Apply steps ethical moral decision-making address management issues. Use ethical perspectives make management decisions.
Ford Pinto case study discussion & executive summary
Managers must continually balance their own, personal sense of ethics with the need to render a company profitable. In the case of Ford, the pressure to create an affordable car resulted in the company making unethical decisions that hurt customers and also hurt Ford's reputation and bottom line. While setting certain benchmarks of quality and cost are vitally important, Ford's stubborn refusal to install a basic safety control device in the Pinto is an example of how a failure of diverse sources of information and unwillingness to deviate from the chosen path of an organization can result in folly.
Ethical and moral decision-making must be integrated into the managerial decision-making process. Just as Ford set…… [Read More]
Ford faces many threats. In terms of operational/strategic threats, the company faces intense competition in all of its markets. There is no product or geography where Ford does not face intense competition. This drives down margins and exposes Ford to the possibility of declining sales. The competitors in the industry are innovating at a rate faster than Ford generally is. This creates new and unique competitive threats. Ford is under threat from electric cars and self-driving cars, both of which threaten to completely transform the landscape for personal transportation in the coming years. Thus, Ford's position in the marketplace is very much threatened by new technology, and whatever competitors (old or new) that master the new technologies before Ford can expect to win market share away from Ford.
Vehicle emissions standards are occasionally a threat to Ford's business. These are not a major threat today -- but they were in…… [Read More]
The many different aspects of management, leadership and all the tactics inherent within these concepts provide a wide array of selections for the many aspiring business professionals and decision-makers in the corporate world today. Understanding the key components of an organizational system are beneficial in realizing the true potential of any single agency, company or organization. The organizing function of management is perhaps the greatest tool leaders have at their disposal in conducting the operations of the business interests who guide the organization. The way an organization actually organizes itself describes its purpose and reveals the true essence beyond what is perceived superficially by those who do not understand the fine subtleties of management and leadership. The purpose of this essay is to explore the organizing function of management and apply these functions to certain aspects of organizational resources. I willl use the Ford Motor Company as the example…… [Read More]
The company makes sustained investments in the technologies it uses and incorporates to improve the final quality of the products, but also in the complementary service it offers, such as financial assistance or vehicle maintenance (The Ford Motor Company Website, 2009).
The Communities as Stakeholders
It is generally accepted than any economic agent will place a reduced emphasis on the role of communities as stakeholders, than on that of consumers. While it can be argued that Ford has implemented a similar approach and has paid increased attention to clients rather than communities, the automobile maker cannot be accused of wrongful behavior within the communities in which it operates. And this is even true despite the massive firings which shook the company throughout the past year as they were simply taken as drastic measures to help the company overcome the financial crisis, and not as direct endeavors aiming to attack the…… [Read More]
Together with excess capacity, this will slow the company's future growth.
The fact that Ford has reduced its personnel levels, while allocating certain amounts of resources overseas and creating jobs abroad because it is cheaper, is seen as a weakness for the company.
The sports segment can be considered an opportunity for the company. Sport-utility vehicles were previously a weakness for Ford. But the company's research and development activity has managed to improve a segment ant to make it much more competitive. The demand for this segment has increased and is expected to follow this trend, given the new customer requirements that have modified because of the financial crisis (Heath, 1993).
Ford is focusing its strategy on going green and on smaller vehicles. These types of vehicles cost less to produce. This leads to reduced prices compared with other vehicles. This is an opportunity for overcoming the negative effects…… [Read More]
Price elasticity of demand
Traditionally, large ticket items do not have a great deal of elasticity in terms of price, because they are viewed as necessary goods, although they are not as elastic as a supermarket item one can 'stock up' on in bulk when it goes on sale. Car demand can be somewhat elastic in the sense that people can elect not to buy a new car, purchase a used car, or lease a model until prices decline -- there are market substitutes that can be cheaper, if the car market prices goods too high, as Ford was pricing its vehicles too high, and producing too many high-cost vehicles. Also, the price of compatible goods like gas can impact the choice of vehicle consumers chose to purchase. The Toyota Prius' popularity grew with the price of gas.
Ford's North American operations lost $1.6 billion in 2006,…… [Read More]
S.. Over a period of time, even the manufacturers, like Ford, move their manufacturing bases to China. (Chain eaction: Big Three's Outsourcing Plan: Make Parts Suppliers Do it) manufacturing company that is giving employment to a large population of a town closes its operations and shifts its operations to elsewhere; this leads to loss of jobs. The entire town gets affected. As the public are not earning, they cannot buy and cannot pay taxes. The whole economy comes to a standstill. Hence, moving manufacturing base weakens the economy. Ford closed its New Jersey plant after 55 years of its existence. This closing resulted in early retirement of about 300 workers. The balance 600 workers were transferred to other Ford plants. By this closing down, about 400 jobs were eliminated. Ford is shrinking American operations, but is investing in Asia. When American companies are moving out of U.S., foreign companies starts…… [Read More]
Ford orld Automobile Industry 2009
hich companies are likely to be most successful over the next five years?
The companies likely to experience the greatest market success in the coming years are those that find a way to simultaneously innovate and, in the case of the Detroit Big 3 especially, find intuitive ways to reduce their capacity. Something that the case study published in the text by Grant (2009) makes quite clear is the notion that the American automotive market's crisis was essentially predicated by a series of assumptions that haven't evolved in several decades and by an oversaturated marketplace.
The text reports that, in fact, in the face of the growing financial crisis, "by the time President Obama took office in January 2009, U.S. auto sales were half of those a year previously. This fall in demand was unprecedented in the industry's history." (Grant, p. 534) The article goes…… [Read More]
S. In sales and innovation and quantity will likely continue to dominate sales as consumers seek cheaper alternatives, either in fuel economy or sticker price, especially in the wake of a downturn of the U.S. economy. It is clear that in the wake of change, and especially growth of competitive systems profitably tends to decrease in all traditional markets. ("Japan's Car Giants Escape" NA)
4.hich companies are likely to be most successful over the next 5 years?
Emerging markets, i.e. foreign competitors are likely to be most profitable over the next five years and in second any existing corporation who has foreseen the massive changes in auto manufacturing and implemented effective and economical models. hen discussing emerging markets one must also consider the fact that the traditional auto industry (mainly in the U.S.) has been historically resistant to the development of ecofriendly autos, short of developing a scrap/recycling industry that…… [Read More]
According to the site Ford's Human esource goal is " to build a team of people who possess strong consumer instincts and innovative ideas, who draw strength from diversity, and who can deliver the performance needed to compete effectively in a global marketplace." Of all these opportunities I would be most interested in learning and development because I like to teach others how to do things and this would be a fine way of demonstrating that skill and contributing to human resource strategy.
In order to improve Human esource strategic initiatives at Ford I would suggest to make the company as friendly as possible to work for. This would include listening and respecting to their many employees. Often better pay and benefits works to placate the worker into obeying and toeing the company line, but sometimes letting the workers contribute to the actual strategic planning of the business would provide…… [Read More]
4 the Competition
Ford Motors Company activates in a mature and highly competitive market and threats come not only from within the United States, but also from abroad. Due to globalization and market liberalization, the automobile manufacturers from Asia are easily capable to sell their products to the American consumer. Brands play a pivotal role in competition as customers tend to make purchases based on it. The competition is also intensified by the vast offering of substitute products, often materialized in public transports or personal automobiles running on alternative combustibles. Another source of rivalry is that the products often seem to look alike, and there are few features that offer one vehicle a point of difference.
The effects of the intense competition are various and often depend on the unique characteristics of the company, its served customers and the market where it operates. There are two most common outcomes. The…… [Read More]
At the same time, Ford has not shied away entirely from larger vehicles. It still offers a range of crossovers, SUVs and trucks with powerful motors and towing capacity, and has expanded its product line in the last year, now that the economy has picked up again (Ford, 2010). This allows it to compete in a market with limited competition, since companies like Toyota and Nissan do not offer many large vehicles. However, Ford is not offering as great a variety as GM or Chrysler, which have many trucks and SUVs to choose from. This is still beneficial for the company: it is able to compete in the large vehicle market, but has a reduced number of vehicles in comparison to its competitors, so it is not wasting money on developing and assembling too many different models.
Lastly, with a strong variety of vehicle options, Ford has expanded into new…… [Read More]
If Boca Raton, Fla. buys 32 Explorers, we need to let the entire municipal market know about it.
The key to foreign sales is understanding that the Explorer will be a luxury item in much of the rest of the world. Ford Explorers may be driven by middle-class families and soccer moms in the United States, but the $30,000 price tag is going to make the Explorer an upper-class item in countries with a lower standard of living than the United States.
Naturally, to overseas upper-class drivers, the vehicles they drive are status symbols, and we must focus on the prestige element of owning an Explorer. We should look for luxury lifestyle magazines - foreign versions of the Robb Report, for example - and purchase adverting that focuses on the luxury features and prestige factor of owning the Explorer. Ads with American celebrities, who often are even more…… [Read More]
But regardless of the reasons for downsizing, fact remains that it is a process which severely affects both the organization as well as its employees. The major effect upon the organization is related to the corporate culture. In this order of ideas, Ford, like most American companies, promoted the idea of a secure workplace, one in which the employee is valued, cherished and accordingly rewarded. But his firing directly contradicts this initially stated mission, forcing as such the stakeholders to question the true intentions and capabilities of the organization which led it to stepping over their promoted culture. Looking at it from a different angle, the situation presents itself with an opposite conclusion. To better explain, the corporate culture at Ford, again like in most American companies, clearly states the company's intent to register profits. And if achieving this desiderate requires the downsizing of the personnel, they will engage in…… [Read More]
Ford Motor Company is facing the challenge of a changing external environment in the long-run. In the short-run, business will continue more or less as usual, but in the medium to long run the company faces technological changes that will make electric cars mainstream, and will introduce driverless cars to the roadways, which will be a transformative development for society, one that might only be a couple of years away (Hars, 2016). Further, the costs associated with burning fossil fuels are likely to escalate, in particular the potential for carbon taxes, consumer rejection of burning carbon and a gradual shift in the first half of the 21st century towards different models of transportation. Ford will need to examine the long-run impacts of these trends to its business, and seek to find the right long-run strategy to build around for the future.
Ford Motor Company is a leading producer of…… [Read More]
This doesn't really turn the attention away from those companies but instead reinforce their brand image. Ford needs to stop playing a "me-too" game. (Economist, 2006)
Ford is focusing more on its weaknesses than its strengths. For one, customers have yet to be convinced that Ford vehicles have any real strength but there is a long history of manufacturing behind Ford and it can certainly develop its core strengths which must not be ignored during marketing. Second, by focusing on its weaknesses, it seems even more vulnerable and hence drives potential customers away.
First Ford needs to be very realistic about its vehicles. It must conduct an impartial survey to find out what are the real complaints against its vehicles, which vehicles are still selling better than others and where it can beat the competition. It should not insist on promoting its vehicles as just as good as anything else.…… [Read More]
Protecting this proprietary pricing process is critical for the future of Ford's ability to win sales into the future. Ford Motor Company must focus on how to alleviate the many potential areas of pricing itself and pricing processes being compromised. What's needed is a risk management plan aimed at the dealer channel to alleviate the many financial risks to Ford Motor Company from trimmings its dealer ranks throughout the United States.
Ford's Need for a isk Management Plan
The risks specific to the isk Management Plan will include the following key sections, highlighting the need to manage risks by the probabilities of their occurrence, according to isk Management completed by the Department of Energy as it relates to best practices in risk mitigation and disaster recovery al;so apply to Ford Motor Company's dealer channel Department of Energy (2005). While specific to another industry the applicability of these key concepts are…… [Read More]
Ford Motor Company
Objective of this report is to use Ford Motor Company 2012 Second Quarter to carry out research on the company's production inventory levels, price and sales data and operational cost information.
Ford Motor Company (Ford) is one of the largest global automotive companies. The company manufactures and distributes automobile across six continents, and the company operates financing business through Ford Motor Credit Company. At the end of the 2011 fiscal year (FY2011), the company recorded total revenue of $136 billion, an increase of 5.7% over FY2010. Ford Motor also recorded the total net profit of $20 billion at the end of the 2011 fiscal years recording the increase of 4.3% over FY2010. The strength of Ford Motor lies with its strong brand that the company sells at premium price. Among its brands are Lincoln, and Ford which are among the strongest brand in the world. (Datamonitor, 2011).…… [Read More]
Ford Motor Company and its human resources management practice. The company's human resources strategy is very closely tied to its strategy. As with other automakers, Ford's labor costs can be quite high, but there are also related costs of labor, such as benefits and pensions that can result in the total labor cost today being very high, even when much of the company's production is automated. Ford also must work closely with its main unions in order to negotiate the terms of each contract, something that also influences the company. Ford seeks to compete largely as a cost leader in its industry, but needs to have relatively low labor costs in order to pursue this policy profitably.
The HR position at Ford constitutes a number of different tasks. Labor relations is listed as the foremost specialty within the HR department, and with good reason given how critical it is to…… [Read More]
Ford Motor Company (herein referred to as Ford) has grown from a somewhat obscure automaker to one of the world's most recognized motor vehicle brands. Founded in the year 1919 by Henry Ford, the company's main business remains the production of trucks and cars. However, through some of its subsidiaries, the company also concerns itself with motor vehicle financing.
The Ford Motor Company: A Brief Overview of its Vision, Mission and Primary Stakeholders
Ford's mission according to Lewis et al. (2006) is outlined as:
We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world. We anticipate consumer need and deliver outstanding products and services that improve people's lives.
I am convinced that the statement above successfully captures the company's purpose. In so doing, it also succeeds in outlining the firm's overall goals going forward. On the other hand, the company's…… [Read More]
They clearly understand that none among them can be considered true candidates for advancement within the firm because they have an outlook that is not conducive with the company's new direction. Culture shift within marketing is driven by these outside managers and is critical to give the company the tools to establish a stronger, more integrated global marketing department.
Marketing strategy at Ford is driven now by the need to develop products that can be marketing globally, rather than regionally. The company has made several structural changes in order to implement this strategic shift. They have brought in external managers and they have made structural changes. In order to implement many of their marketing changes, they also needed to bring in the most powerful stakeholder within their marketing arm, their dealers. The dealers have been an important component to Ford's restructuring, since part of the company's malaise can…… [Read More]
What the accountant manager basically does is to assess the costs, inputs and processes associated with the organizational products and services. They then organize this gathered information in a way that managers know the costs per unit and the labor per unit incurred in the making of a respective product or service, as well as the number of vehicles employed in the distribution of the products or services (Williamson, 2003).
Overall, the role of accounting management is that of providing the organizational leaders with sufficient and adequate information to be used in the decision making process. This is true in all organizations, including Ford Motors Company, where managers use accounting data to reach the established desiderates, but also to assess the microenvironmental situation and establish SMAT goals (Specific, Measurable, Attainable, ealistic and Time framed).
An actual analysis of the management accounting function within Ford is quite a difficult task for…… [Read More]
Ford Motor Company's experience with its Ford Pinto model are some of the darkest in the long history of the company. Although the company only manufactured the Pinto for a short number of years, the vehicle left a lasting impression on the company's operation (Dowie M., 1977).
The production and marketing of the Ford Pinto began in 1970 in response to the public's demand for small, economical vehicles. Over the subsequent years, the Pinto became subject to repeated complaints about its susceptibility to catching fire in low-speed, rear-end collisions. There were numerous such complaints but little was done to address the problem but Ford did little to address the problem until the summer of 1978 when three teenage mid-American girls were tragically burned alive inside a Pinto that had been struck from behind. This time the prosecutor of the county in which the young girls had been killed decided to…… [Read More]
Ford Rev Up?
Analysis of the Case Study, "Can Ford Rev Up?"
From the case study entitled, "Can Ford Rev Up?" It was evident that Bill Ford, as the new CEO of Ford Company, had adopted a contingency plan in order for the company to survive the changes and crises that it had been experiencing prior to Bill's appointment as CEO.
The state of Ford's financial standing when Bill became CEO had plunged, wherein sales had initially became stagnant and eventually decreased, loan payments were no longer owned by Ford but by its investors, and the increasing competition among other car companies who were also thriving to survive in an already stagnating market. Thus, given its state, Bill decided to come up with a contingency plan, which helped determine the alternative courses of action to be taken if an intended plan is unexpectedly disrupted if rendered inappropriate.
Examples of Bill's…… [Read More]
World's Most Ethical Companies: Analyzing Ford Motor Company
The Ford Motor Company, herein referred to as Ford, is a U.S.-based multinational manufacturer of transportation vehicles, particularly luxury cars and commercial trucks. It was formed by Henry Ford in 1903 and has its headquarters in Dearborn, Michigan. The company currently ranks second among America's largest automakers; and is fifth in Europe, and eighth in the world. Cisco Systems, one of its largest technological partners, acknowledges that the company's high-level moral consciousness in the treatment of its stakeholders has contributed to its success year after year. This text outlines the various ways through which Ford demonstrates its moral responsibility to different stakeholders and examines how these acts contribute to the company's overall success.
Ford's Moral esponsibility towards Customers
Organizations have a moral responsibility to ensure that customers receive value for their money and are kept satisfied through high-quality products. Ford goes out…… [Read More]
Marketing Plan for Ford Motors Company
The logic is really very simple -- when a model is supposed to be for women, it has to be designed by women.
It is clear that cars are now being purchased in USA for both men and women, and many times, women have their own cars. This fact had been realized as early as 1956 when there was a model called Dodge La Femme for women to drive and probably that was the reason why it failed. (Women and SUVs) There was a difference in the thinking of men who designed the car and women who were supposed to drive it.
The market for cars among women is large and it had been 20% of the new vehicles during 1984 and this has gone up to 28% in 1990. The decisions are taken by them in 80% of the cases of purchase. (Women…… [Read More]
Ford Motor Company's efforts to redefine strategies to address key strategic issues during the upcoming fiscal year. The essay also reviews Ford's business-level strategy, the company's value chain activities and identifies Ford positioning with respect to the five forces of competition.
Ford's current business- level strategy was developed as a result of challenges the company has faced in the last decade. Ford saw their market share in the U.S. decline from 23.7% in 2000 to 15.5% in 2006. Over the same period Ford's North American division reported billions in losses from the Ford, Lincoln and Mercury product lines. To return the North American division to profitability, Ford launched an ambitious restructuring plan, the Way Forward. (Kirtane, Shukla, Wang and Zhan, 2006).
Over the last decade, Ford's business-level strategies were ambiguous, with the result that they were neither a successful differentiator nor cost leader. Ford failed to innovate on many of…… [Read More]
In the early 1960s, one of the only truly "American" sports car was the Corvette. Unfortunately, for most people at the time, the price of a Corvette was simply too high. The Thunderbird, previously a sporting car, had grown into a large luxury car, and those enthusiasts who wanted a two-seater sport vehicle were forced to buy imports (Georgano). However, demographics were changing the face of the car buying experience in America, and within a few years the post-war baby boomers would be purchasing their first cars.
Ford Motor Company realized that there was a new market emerging, and 5 months prior to the typical start of the 1965 model year released the Ford Mustang. It was the automaker's most successful launch since the model A. Although it has undergone a number of transformations and is on its fifth generation, the Ford Mustang changed the way…… [Read More]
Six different well-vetted and established measures were used to determine each subjects' personal standing in terms of their level of self-actualization or progress towards self-actualization, their perceived level of social support, their placement on a depression index, an assessment of their life experiences, and finally a test designed to measure how likely an individual is to try to present themselves positively on self-reporting measures such as those use din the study. This last test's results were used to control for self-reporting biases in the other instruments. The subjects were given instructions in person and then asked to complete all six instruments in their own homes, with recommendations that the instruments be completed in a single block of time, and respondents then mailed the completed instruments to the researchers.
The research did not yield any results that were contrary to long-held and specifically stated hypotheses, and in large part simply confirmed…… [Read More]
omen are often portrayed as inferior to men within Ford Maddox Ford's famous novel The Good Soldier. This inferiority is symbolized through Edward's desire for young, attractive women, the description of the minuet, and also the reference to the shuttlecocks. Further, this female inequality plays a large part in developing the women's motivations, desires, and interactions with other characters. Female inequality to men plays an important role in the outcome of Ford's classic story, in setting into play the motivating factors behind Edward's desires, and Leonora's reactions.
Ford's diction often makes us subtly aware of the inequality of women within the novel. In describing Edward, the narrator notes "He wanted only moral support at the hands of some female, because he found men difficult to talk to about ideals. Indeed, I do not believe that he had, at any time, any idea of making any one his mistress. That sounds…… [Read More]
Ford vs. Dodge
This is a paper that compares Dodge and Ford trucks. There are seven references used for this paper.
There are a number of trucks available to the consumer today. It is interesting to compare the 2004 Dodge RAM 1500 quad cab and the Ford F-150 to understand their similarities as well as their differences.
The 2004 Dodge RAM 1500 quad cab comes standard with a "five-speed HD manual transmission, and Magnum ® 3.7L V6 engine which produces 215 horsepower at 5,200 RPM and 235 pounds-feet of torque at 4,000 RPM (http://www-5.dodge.com/vehiclecompare/Startup.jam)." The truck has a "Gross Vehicle eight (GV) rating of 6,350 pounds, a rear 9.25 axle, and a 3.55 axle ratio (http://www-5.dodge.com/vehiclecompare/Startup.jam)." The axle ratio number is significant because a "numerically lower axle ratio results in lower engine rpm and better fuel economy. A numerically higher ratio improves acceleration, climbing grades, carrying loads or…… [Read More]
Ford Motor Company is headquartered in Detroit and operates globally. The company competes primarily in cars and light trucks. The company was founded in 1903 and today is one of the Big Three of U.S. automakers. The industry has globalized rapidly over the past few decades, and Ford now operates plants around the world. The company rose to prominence not only as an early automobile maker but the developer of the assembly line, and a leader in industrial production techniques. These allowed Ford to sell more cars than its competitors early, allowing it to establish itself as a market leader. The company today sells two main lines -- Ford and Lincoln (Ford.com, 2015). The industry is also in a state of flux with respect to technological change. Electric cars, and greater fuel efficiency are driving one segment of the market, while other segments still rely on light trucks and larger…… [Read More]
Ford Motors: Strategy to Beat Competitors Using Operations and Supply Chain
Ford Motor Company is the second largest automobile manufacturer in the United States apart from General Motors. The Ford Company is credited for the production of trucks and cars for mass markets. The company also produces car accessories such as cars' electronic components, vehicles' plastic, and replacement parts. Moreover, Ford Motor owns approximately 8% stakes in Aston Martin, a 2.1% stake in Mazda, and 49% stake in Jiangling. Ford Motor also develops joint ventures with several companies around the world. The company has also diversified their business operations into financial services such as American oad Insurance and Ford Motor Credit. However, Lincoln and Ford's models accounted for the approximately 10.5% of the company sales in the United States. A rise in prosperity of emerging markets has made Ford focusing their business attention in China. At the end…… [Read More]
I would ensure that Ford's H is in alignment with the company's business strategy by identifying the aims of the firm and evaluating how well the H's objectives, methods, and outcomes match the goals of the overall business. The is the responsibility of the H Business Operations division (Human esources, 2016).
The H job positions listed for Ford's H department consist of the following categories: Global Occupational Health Services, Compensation & Benefits, Corporate Travel, Global Security & Fire, H Business Operations, H Labor Affairs, Learning & Organizational Development, and Occupational Safety. Current job openings include Applicant Tracking System Administrator, Occupational Health Nurse, Worker's Comp Litigation Attorney, and Plant Physician. In the Global Occupational Health Services department of the H, the work centers on strategically enhancing the health/safety of employees through the improvement of health standards in the workplace. In the Compensation and Benefits department, H employees are tasked…… [Read More]
Individual eport style Case Analysis: - Ford Motor Company - IN TEXT CASE 18 Case Objectives 1. To examine external internal forces affect competitive strategy. 2. To investigate choices business corporate-level strategies a highly turbulent industry.
Ford Motor Company
The modern day society is still striving to overcome the impediments of the economic crisis that commenced in 2007 in the United States real estate sector. The crisis left people unemployed, losing their life savings, and the economic agents in hurdle. Still, in these difficult times, the leading American manufacturer of automobiles reemerges as a strong and stable organization.
Ford Motor Company has not used federal funds to overcome the crisis, but has focused on reconsolidating itself in order to restore its balance and financial stability. Today, the organization is revealing the first signs of this stability, yet challenges still remain.
General information about Ford Motor Company
Ford Motor Company was…… [Read More]
Multi-National Report on Ford Motor Company:
Ford Motor Company is a worldwide company that operates in both the Automotive and Financial Services sectors with its major operations being to build up, devise, produce and service cars and trucks. hile Ford's automotive sector basically sells vehicles under various brand names such as Ford, Volvo, Mercury and Lincoln, the financial services sector provide several automotive financing products both through and to automotive dealers. Ford's automotive sector is responsible for marketing trucks, cars and vehicle parts through the retail dealers, distributors and dealers in North America. Additionally, this sector offers a series of after-sale vehicle products and services in several segments like car accessories, maintenance, repairs and extended service. On the contrary, the financial services sector provides retail financing, wholesale financing and financing to profit-making customers.
Ford's financial services sector also provides other financing services incorporating loans to dealers for operational capital, developments…… [Read More]
Now "battered by soaring gas prices and plummeting sales" Ford has been "forced to slash production of the trucks that have been its lifeblood -- from half of its vehicles today (and 70% in 2005) to a projected "one-third by 2012" (arner 2008). Congress is calling for Ford along with the other American car companies demanding a bailout to show a real commitment to raising fuel economy standards and creating a leaner, meaner production machine.
Ford must point to its previous good-faith attempts to raise fuel standards to support its calls for government assistance. Many point to previous CEO Bill Ford's inability to sell his vision to other members of the company: "no matter his personal convictions, Bill Ford had neither the operational skills nor the management talent to make his green aspirations a reality. Instead, the chairman tried to tack environmental changes onto a business model focused obsessively on…… [Read More]
.. pronounce it invalid," which is not the case in the investment contract signed by Wolf. The contract was standard, and gave authority to the broker to invest and manage the original sum of money. Although it could be argued that, given Wolf's expressed desire that the funds be invested conservatively, that the actions of the defendant were not optimal, that does not make it patently offensive to the point that the entire community would consider the contract invalid.
What does the outcome of this case mean for the affected industry? Customers of that industry?
This frees the investment banking industry from the concern that an angry investor will be able to sue a broker or the entire firm if he or she does not like the performance of his or her portfolio. It also means that a wary investor must not invest his or her funds and sign a…… [Read More]
Normally, the designer's direct involvement into the user-research process is noted to be limited. There is however a need for a close collaboration between the researchers and the designers so that the quality attributes that are desired by the clients are adequately included into the final product (Donnelly, 2000).
It is therefore clear that for the user's perceptions of quality to be adequately captured and incorporated into the design and production stages of a given product, usability research must be thoroughly conducted and the results clearly communicated by the researchers to the design team. Ford Motors's application of a user-centric approach to the production of its products makes it very crucial for the company to actively be connected to the latest thoughts and perceptions that its clients may harbor.
The successful the initiative
It is important that the success of the TQM initiative to be gauged so as to highlight…… [Read More]
Stakeholder Analysis Ford Motor Company
Key Stakeholders Ranked by Level of importance
Corporate officers -- Responsible for establishing the goals and mission of the company and ensuring that managers and employees at all levels are properly carrying out the strategy of the company. (Luca, 2007)
Customers/Car owners -- customers make an investment when purchasing a vehicle and they expect the vehicle to be safe and reliable. Customers depend on their vehicles for work, school and general transportation. As such they have an interest in Ford's ability to develop good dependable vehicles.
Managers -- Managers carry the information received from corporate officers to employees and make certain that the goals established are realized.
The General Public -- Everyday people are killed or injured in car accidents. Because Ford cars are popular and a mainstay on roads throughout the world, the general public is interested in knowing the…… [Read More]
Indeed, the choices in terms of portfolio diversification through the introduction of newer car models on the market, in an attempt not only to retain existing customers, but to bring forth new ones, are obvious for both Ford and GM.
As such, in the automobile industry, the method of distribution (or rather the distribution network in this case) is quite important. Ford's CEO was willing to travel across the U.S. In order to meet the dealers, evaluate their performances and decide on future action in this area. Ford's approach was to encourage dealers in their activities through the direct presence of the company's CEO.
In terms of differences between the two companies on the road to recovery, probably the most important example is given by Tom Krisher. He points out towards the fact that "the essential difference between Ford and GM, according to some industry analysts, is that GM went…… [Read More]
Leadership Development Practice at Ford Motor Company
Given the enormous effect of an informed and effective leadership team on a company's profitability, it is not surprising that leadership development has become an important part of the practices of many Fortune 100 companies. By identifying potential leaders today and providing them with the training and education they will need to become effective leaders in the future, these companies are making an investment in their futures. The costs that are associated with providing these leadership development programs are significant, though, making the need for informed and effective practices essential. To determine how one Fortune 100 company is approaching the need for such leadership development programs, this paper provides a review of the relevant literature concerning Ford Motor Company, followed by a summary of the research and important findings in the conclusion.
eview and Discussion
One Fortune 100 company that has clearly embraced…… [Read More]
Privileging the rights and needs of people with financial stakes in the American auto industry runs counter to American ideals of equality and Rawlsian justice.
Should we try to restrain, in this and other product liability situations, the litigiousness that seems to characterize American life? How might we do this?
Litigation that is blatantly foolish against corporations, such as a recent lawsuit against Quaker Oats for false advertising because Crunchberry cereal did not contain real fruit, usually fails, or is reversed upon appeal (inter 2009). The appeals process is the constitutional 'check' to juror's tendency to award too much to aggrieved plaintiffs. ithout the ability to sue corporations, the corporate lack of concern at Ford for the safety of the Pinto can occur once again. Litigation can be a powerful tool of consumers against large corporations.
Ford Pinto. Engineering.com. Retrieved June 17, 2009 at http://www.engineering.com/Library/ArticlesPage/tabid/85/articleType/ArticleView/articleId/166/Ford-Pinto.aspx
Shaw, .H. &…… [Read More]
The government estimates that quality improvements in light trucks have an estimated retail value of $361.76 (Robb and Schroeder, 2006). Improvements included many high demand items such as tire monitoring systems, better air bags, improved power trains, reduced emissions, and a number of other changed to standard option packages (Robb and Schroeder, 2006). The Bureau of labor Statistics reports that similar changes have been made to passenger cars, totaling $139.96 for the average 2007 model (Foster, 2006).
Drops in prices, combined with rising costs means that many other manufacturers like Ford will have to do some drastic restructuring. Ford's lay offs will add to national unemployment levels in the future. Ford has a solid plan for recovery, although it may not be fast enough for many analysts. Ford estimates that it will be in the black again by the end of 2009 (Gharib, 2006). The immediate future does not bode…… [Read More]
CEO as Leader of Ford Motor Company
The leadership of any large, diverse multinational corporation needs to concentrate on a unifying vision coupled with transformational leadership skills to keep the company moving forward over the long-term (Wang, Oh, Courtright, Colbert, 2011). At the Ford Motor Company, the challenge is to not only manage these core aspects of effective leadership, the CEO must also initiate and continually improve innovation over time as the auto industry is going through significant transformation (Luca, McNamara, 2010). The intent of this analysis is to evaluate how effective leaders are in the auto industry in synchronizing these many tasks, in conjunction with serving as a catalyst of effective innovation and transformational growth over time.
Analysis of the CEO ole at Ford
Alan Mulally is currently CEO of Ford Motor Company, and his background is heavily based on aerospace, defense and commercial airline industries. In these industries,…… [Read More]