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Based on the data presented in the Table 2, it is revealed that Ford is a company that is good for the investment opportunity. The profitability ratios are one of the key ratios to determine the financial health of a company. Based on the data in Table 2, Ford Company demonstrates the increase in the profitability ratios between 2008 and 2011. For example, the OA increase from the loss of 5.9% to the gain of 11.78% between 2008 and 2011. The company recorded a loss in the OA in 2008 due to the economic crisis facing the United States during the period. However, between 2009 and 2011, the company recorded the increase in the OA. Similarly, the company recorded the increase in the Net Profit Margin from 2009 and 2011. The company recorded 544% increase in the net profit margin between 2009 and 2011 revealing that the company recorded the…
Michael A. Hitt, R. Ireland, D. (2009). The Strategic Management: Globalization & Competitiveness: Cases. Cengage Learning. USA.
Ford (2012). Ford Earns First Quarter Pre-Tax Operating Profits of $2.3 Billion and Net Income of $1.4 Billion. Ford Motor U.S.A.
Porter, M.E.(1980). The Competitive Strategy and Techniques for analyzing competitors and industries. New York: The Free Press.
Wright, P, (1987). A refinement of Porter's strategies."Strategic Management Journal, 8: 93-101.
Ford Motor Company
Over the last several years, Ford Motor Company has been through a tremendous amount of challenges. This is because they were adversely impacted by the financial crisis and consumers switching to fuel efficient vehicles. Despite these issues, the firm has continued to adapt and become stronger. However, there are renewed worries that a secondary slowdown in consumer spending could adversely impact the automaker. To fully understand what is happening there will be a focus on the pre-tax operating profits, key financial ratios, strategies to improve performance and how the company's refusal of bailout funds may have impacted their results. Together, these different elements will highlight the current fiscal state of Ford. (Hiraide, 2012)
Based on the most recent quarter pre-tax operating profit, project the profit for the next four (4) quarters assuming that the U.S. economy stays the same as today, declines into a recession and modestly…
2011 Annual Report. (2012). Ford Motor Company. Retrieved from: http://corporate.ford.com/doc/2011_annual_report.pdf
Ford Motor Company. (2012). Yahoo Finance. Retrieved from: http://finance.yahoo.com/q/ks?s=F+Key+Statistics
Ford Motor Company 10Q. (2012).
Hiraide, N. (2012). Surviving the Global Recession. International Journal of Economics and Finance, 4 (5), 85-94
Nevertheless, the company needs to move on its own as well in a continuous process of internal reform and different approach to the market. It is clear than many of the automobile producers, Ford included, have based so much of their production activity on large vehicles, adapted to the then-necessities of the U.S. market, but nevertheless unsuited for the economic trends that saw high oil prices and an increasing concern for the environmental problems such cars caused.
Ford seems to have been one of the car producers that eventually realized the impact and danger of such a policy, but the current economic and financial crisis affected its operational activity and the viability of a statement declaring valid its change of path. Investments have since gone towards an attempt to change this approach and diverse the portfolio of product sufficiently for the company to survive.
Most likely, the right combination of…
1. Vlasic, Bill. January 2009. Ford Reports a Record $14.6 Billion Loss for 2008. The New York Times. On the Internet at http://www.nytimes.com/2009/01/30/business/30ford.html?_r=1&hp . Last retrieved on April 21, 2009
2. Brody, A. (1987). "Prices and Quantities," The New Palgrave: A Dictionary of Economics, v. 3, p. 957.
3. Jordan, J.S. (1982). "The Competitive Allocation Process Is Informationally Efficient Uniquely." Journal of Economic Theory, 28(1),
4. Hicks, John Richard (1939). Value and Capital. London: Oxford University Press. 2nd ed., paper, 2001
ford Motor Company Analysis
Ford's History, Development and Growth
As Ford Motor Company itself proudly declares, "The dream became a business." The inception of Ford is one of the critical steps in the industrialization of America and the West in general. According to Ford's public relations department, "Ford Motor Company entered the business world on June 16, 1903, when Henry Ford and 11 business associates signed the company's articles of incorporation. With $28,000 in cash, the pioneering industrialists gave birth to what was to become one of the world's largest corporations. Few companies are as closely identified with the history and development of industry and society throughout the 20th century as Ford Motor Company." (www.ford.com)
As with most huge multinational corporations, Ford Motor Company's beginnings were humble. In fact, the car manufacturer suffered through many nervous moments in its infancy. The earliest record of a shipment is July 20, 1903,…
Ford Public Relations. www.ford.com.
Banham, Russ. (2003). The right price: Ford has an ambitious revenue-management strategy, but can it save the company? - Company Profile. CFO Magazine.
Jewett, Dale. (2005). Ford promotes several key executives in high-level shake-up. Autoweek.
Daniels, Rogers. (2005). Safety of officers comes first. Center for Auto Safety.
Ford Motor Company
Business Analysis Ford Motor Company
Ford Motor Company is 4th on Fortune 500 List and 4th on Global 500 List and is the 2nd largest auto manufacturer in the world. Ford Motor Company has the advantage of Ford Motor Credit however, due to Firestone tire recalls the prices are the lowest prices in years with cash reserves sunk to $4.1 billion and $13 billion on acquisitions with $3.5 billion to cover recall of tires. Ford Motor Company is Environmentally friendly including cleaner engine emissions and is presently working with environmental groups to clean the environment and is vested in solar power.
Ford Motor Company is focusing on cost reduction programs and is building smaller vehicles, which are more fuel efficient to balance its global portfolio and stay abreast of the worldwide shift in demand. While the company should be profitable, it will be a lower level of…
Chrysler Financial Results (2012) Chrysler Group Inc. Retrieved from: http://www.chryslergroupllc.com/investor/pressreleases/financial/Pages/default.aspx
Ford Financial Reports & SEC Filings (2012) Ford Corporate. Retrieved from: http://corporate.ford.com/our-company/investors/investor-quarterly-results
FORD LICENSES ITS BEST PRACTICE REPLICATION PROCESS TO THE UNITED STATES NAVY (2002) Media. Ford.com. Retrieved from: http://media.ford.com/article_display.cfm?article_id=13909
Ford Reduces Global Energy Consumption (2010) Compressed Air Best Practices. Retrieved from: http://www.airbestpractices.com/energy-manager/sustainable-manufacturing-news/ford-reduces-global-energy-consumption
Ford Motors Company
Ford Motor Company is an American Multinational company that was founded by Henry Ford in the year 1903. Ford's headquarter is in Dearborn Michigan in the United States where it specializes in the production of automobiles both commercial and luxury. Under its commercial category of vehicles, it trades under the Ford brand while its luxury cars trade under the Lincoln brand. Ford Motors is a well established company which is listed in the New York Stock Exchange and has served many markets around the world with superior brands that have continued to dominate in several regions across the globe.
Apart from producing its own brands, the company has ventured into several other companies where it enjoys its presence in terms of having stake in other automobile manufacturers. The company enjoys stake in Mazda of Japan as well as Aston Martin of the United Kingdom. The company also…
Don Hammonds, (2009). Globalization Brings Flexibility to Auto Industry. Retrieved October 15, 2012 from www.post-gazette.com/stories/news/g20-summit/globalization-brings-flexibility-to-auto-industry-358654/
Ford, (2012). Stakeholder engagement. Retrieved October 15, 2012 from http://corporate.ford.com/microsites/sustainability-report-2011-12/blueprint-governance-stakeholders
Ford Motor Company was an early pioneer of industrial production, with Ford having developed the assembly line production of automobiles and used this to capture a dominant position in the U.S. automobile market. The company has remained dominant but fell upon difficult times in recent years due to a combination of poor product/marketing and high pension obligations. The company has begun to revive its fortunes in the past couple of years, however, and is once again pursuing leadership in the automobile industry.
Ford remains focused on the consumer automobile industry. The company sells a variety of cars, trucks and vans in dozens of markets around the world. The products are often tailored to local markets (i.e. smaller cars in Europe). Ford also generates a significant portion of its income from its financial arm, Ford Credit (Ford.com, 2011).
The GDP is the gross domestic product and is the aggregate figure describing…
Federal Reserve.gov, press release. (2011). Discount and advance rates, January 24, 2011. Retrieved March 11, 2011 from http://www.federalreserve.gov/newsevents/press/monetary/monetary20110222a1.pdf
Ford.com. (2011). About Ford. Ford Motor Company. Retrieved March 11, 2011 from http://corporate.ford.com/about-ford/heritage
St. Louis Fed. (2011). Inventory to sales ratio: Total businesses. Federal Reserve Bank of St. Louis. Retrieved March 11, 2011 from http://research.stlouisfed.org/fred2/series/ISRATIO
Ford Motor Company: The future of H
What are the key business strategies?
Of all of the troubled 'big three' automakers, Ford was the only one not to need major financial help and government-supervised restructuring. This was seen partially as a result of Ford's commitment to incorporate sustainability into its car designs far earlier than either General Motors or Chrysler. "Ford's current strength stems from what was a literal bet-the-company decision in 2006 to borrow $23.6 billion, putting even the company's fabled blue logo up as collateral. That money helped Ford move more quickly than General Motors or Chrysler to bring out new lines of more fuel-efficient vehicles, and, more crucially, provided a cash cushion when the car market tanked along with the economy in late 2008" (Ford Motor Company, 2010, The New York Times). Ford has sold off of its luxury brands like Jaguar, and divested most of its…
Bolch, Matt. (2008, June). Speaking green: spreading the word about sustainability initiatives may fall to more than one department, but human resources plays an important role. HR
Magazine. Retrieved November 26, 2010 at http://findarticles.com/p/articles/mi_m3495/is_6_53/ai_n27889475/
Ford Motor Company. (2010). The New York Times. Retrieved November 26, 2010 at http://topics.nytimes.com/top/news/business/companies/ford_motor_company/index.html
Smashing the clock. (2006). Bloomberg Businessweek. Retrieved November 26, 2010 at http://www.businessweek.com/magazine/content/06_50/b4013001.htm
Ford Motor Company -- Flowchart Analysis
Ford Motor Company is one of the largest manufacturing companies in the global marketplace. Fiscally, Ford has had two major recent periods; one of prosperity, one of decline. Period #1, the late 1980s to 19979, showed a steady pattern of growth, about 5-7% per annum. Sales in 1998 were down 6%, up 14% in 1999, giving the decade an average of 5.4% growth and a profit margin slightly above the industry of 7-9%. Costs of goods remained consistent at around 72%, and debt/leverage ratios steady. Since 2000, though, and most especially since 2007, Ford has seen its sales and profits diminish, its international market share decline, and its ability to compete effectively erode. For the primary market segment of Ford, the automotive side, financial and marketing decisions are based on numerous trends: competitive pricing, cost of goods and projections, ability to recap money through…
Spotlight on Decision Making. (2011). Best Practices, LLC. Retrieved from: http://www.best-in-class.com/bestp/domrep.nsf/products/spotlight-on-decision-making-ford-motor-company-armstrong-building-products!OpenDocument
Crawley, J. And Woodall, B. (2011). Ford-F-150 Recall Greatly Expanded. Reuters. Retrieved from: http://www.reuters.com/article/2011/04/14/us-ford-recall-idUSTRE73D3KN20110414
Magee, D. (2004). Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker. New York: John Wiley.
Peratec. (1995). Total Quality Management: The Key to Business Improvement. London: Chapman and Hall.
Ford Motor Company was the only one of America's Big Three automakers to turn down government assistance in 2009. The company wanted to maintain its independence, and believed that the strategies that were in place were going to be sufficient to bring about the financial recovery of the firm. In the past couple of years, the company has revamped its product line, cut its expenses, and sought to take advantage of the growth in overseas markets.
What this presentation will show is that for the most part, Ford has experienced something of a renaissance in the past couple of years as the result of these strategies. The analysis will consist of a ratio analysis, an examination of the current economic climate and how that affects Ford's strategy, and a qualitative analysis of both Ford and the auto industry in general. But there is a bigger question that must be answered.…
Slide 11: Valuing Ford's stock is challenging. The company's equity has negative book value. It pays no dividends, and is not expected to any time soon, so you cannot use the dividend discount model. The price, therefore, reflects expected growth in the company. Yet the qualitative analysis reveals difficult conditions. It is also worth noting that while Ford turned a strong profit in 2010, it saw its cash flow from operations decline. This indicates that the apparent growth trajectory may be illusory. Basically, from both the quantitative perspective and the qualitative perspective, it is hard to argue that Ford is worth $15 a share. The company has turned itself around, but now the hard part begins. And until Ford shows that it can handle the hard part, including higher gas prices, its unfunded pension obligations and fending off intense competition, it will continue to be overvalued at these levels.
Slide 12: What you can take away from this is that Ford has indeed done a great job in turning itself around. But it was so far down, so far gone, so far in the red, that this turnaround really doesn't mean much for the company's future. It is well-positioned, but the markets may be overexuberant with respect to the firm's prospects. There are a lot challenges ahead. It will be interesting to see if Ford can meet those challenges.
Those five steps are:
Analyze the Situation and ask the following questions:
Are we making any major changes in our business process?
How do those changes impact our employees job functions?
hat information and training will our employees need to continue being successful in their jobs?
How will our employees best accept and integrate this information and training?
How do our employees learn?
How can we get this information and training to our employees?
Are there any corporate needs that are not being met?
Does our staff have the skills they need to do their jobs effectively?
Evaluate the Training in Place: This is inclusive of training materials, manuals new hire orientation material etc.
Identify Gaps: Identify what the company can provide and that which it cannot provide thereby knowing what assistance should be sought for.
Assess Options: After identifying what is needed assess options by considering the questions of:…
History. [Copyright © 2005, Ford Motor Company Online available at: Copyright 2005, Ford Motor Company]
WEEKLY NORTH AMERICAN PRODUCTION REPORT - WEEK ENDING MAY 22, 2005
Barlow, Neil et al. (1998) Learning at Work within the Ford Motor Credit Company. Global J. Engng. Educ, Vol.2, No.2 1988 UICEE available Online at http://www.eng.monash.edu.au/uicee/gjee/vol2no2/barlow.pdf
Ford Motor Company's Current Market Position
Quality Issues at Ford Motor Company
Human esources ole
Financial Impact of ecalls on Ford Motor Company
The Ford Motor Company was founded by Henry Ford in 1903 who along with 11 other investors signed the article of incorporation for the organization. Since then, the Ford name has experienced tremendous growth and has been awarded with substantial significance in the automotive industry. It is one of the largest car producers in the world, which distributes automobiles across six continents. Its primary operations are located in Europe and the United States. The organization employs more than 164,000 personnel. This analysis provides an overview of the organization as well as the issues that challenge the organization. Then, it will direct attention to the way in which the problem has in effect on the future viability of the organization. Lastly, it…
CNN Wire Staff. (2012). Ford recalls 2013 Escape SUVS. CNN. Web. http://www.cnn.com/2012/07/15/business/ford-recall/index.html
Danca, A.C. (1999). SWOT Analysis. Retrieved 12 February 2013 from http://www.stfrancis.edu/content/ba/ghkickul/stuwebs/btopics/works/SWOT.htm
Datamonitor (2011). Ford Motor Company SWOT Analysis, 1-11.
Holbeche, L. (2009). Aligning Human Resources and Business Strategy (2nd ed.). Burlington, MA: Butterworth-Heinemann/Elsevier.
Ford Motor Company Annual eport:
Ford Motor Company is one of the leading firms in the global automotive industry that produces and distributes automobiles in six continents. Currently, the company has approximately 164,000 employees working in its 70 plants across the globe. While Ford Motor Company headquartered in Dearborn, Michigan, it has several automotive brands including Ford and Lincoln. Apart from its engagement in the automotive industry, the firm provides financial services through Ford Motor Credit Company. Ford Motor Company completed another year of enhanced annual operating profits resulting in its announcement for reinstatement of paying quarterly dividends. Through its delivery of best-in-class vehicles to customers worldwide, Ford Motor Company had an improved cost structure and strengthened balance sheet in 2011.
Main Sections of the eport:
The 2011 annual report for Ford Motor Company has been divided into various sections based on the different aspects of its businesses. The major…
"2011 Annual Report." (2012, March 14). Ford Motor Company. Retrieved May 24, 2012, from http://corporate.ford.com/doc/2011_annual_report.pdf
Ford Motor Company
Alan Mulally has transformed Ford Motor Company from a firm that only a few short years ago was floundering in an industry-wide morass of mismanagement, inefficiencies and no sense of direction. Since assuming the helm at Ford he has devised a plan that identifies specific, communicated goals for both management and labor that ensures that the transformation from the brink of insolvency to profitability not only takes place, but does so with a minimum of distraction to the company's focus. Mulally understands that the company's competition is not only from Ford's direct competitors but that other competitive forces are at work as well. He also understands that Ford must adhere to a business-level strategy that includes all aspects of automobile sales; not just the ones that take place at the dealership's lot.
Considering the fact that Mullally seems to be the type of leader that is "involved…
David, F.R.; (2008) Concepts of Strategic Management, Sixth Edition, New York: Prentice-Hall, accessed on October 4, 2011 at: http://www.slideshare.net/saberkhosravi/concepts-of-strategic-management
Drucker, P.F. (1983) Concept of the Corporation, 1983 edition, New Jersey: Transaction Publishers
Ford (2011) Value Chain, accessed on October 3, 2011 at website: http://corporate.ford.com/microsites/sustainability-report-2010-11/operations-value
Fu, P.P.; Tsui, A.S.; Liu, J.; Li, L.; (2010) Pursuit of whose happiness? Executive leaders' transformational behaviors and personal values, Administrative Science Quarterly, Vol. 55, Issue 2, pp. 222 -- 254
Ford Motor Company
Business and corporate governance plan for Ford Motor Company
Key components for corporate governance plans
Current issues for Ford Motor Company in corporate governance plan
Shortage of Parts from OEM Suppliers
Corporate esponsibility Committee
Define the current need for a governance plan
Ethical business Approach
ole of Stake Holders
Structured Decision making Process
Share Holder's Concerns
Accountability and Transparency
Development of corporate governance plan
Corporate Code of Conduct
Audit and isk Committee
Process for implementation and periodic assessment
The corporate governance plans are developed on the basis of business vision, mission, and strategy. The business cannot inherit the corporate governance required by the whole industry. The company specific practices and objectives as well as the degree of willingness for transparency and accuracy…
Acharya, V.V., Gottschalg, O.F., Hahn, M., & Kehoe, C. (2013). Corporate governance and value creation: Evidence from private equity. Review of Financial Studies, 26(2), 368-402.
Ciravegna, L. (Ed.). (2012). Sustaining Industrial Competitiveness After the Crisis: Lessons from the Automotive Industry. USA: Palgrave Macmillan.
Fernando, A.C. (2009). Business Ethics: An Indian Perspective. New Delhi: Pearson Education India.
Form 10-K. (2011). Ford Motor Company. Retrieved from: http://corporate.ford.com/doc/sr11-form-10-k.pdf
With Mullaly saying, "As we come through the recession of 2008 -- 2009, were going to be a turbo machine when the economy turns around." This was occurring when the company was posting yearly losses of $14.7 billion in 2008. ("Integrating Cases,' n.d.) What all of this shows, is that the combination of the different leadership styles; would allow Mullaly to provide everyone with an honest assessment about: the current problems facing the company, what needs to be accomplished to rectify the situation and what the long-term effects will be. This is significant, because it highlights how the change in leadership style would help to effectively unit the entire organization behind these objectives. Therefore, Mulally should continue with his current style of leadership, as it is achieving the desired results. If he attempts to change leadership styles, it could create confusion within the company. ("Integrating Cases,' n.d.)
2010 Ford Focus. (2010). Ford Vehicles. Retrieved from http://www.fordvehicles.com/cars/focussedan/
Integrating Cases. (n.d.). pp. 543 -- 545.
Cherry, K. (2010). Leadership Theories. About.com. Retrieved from http://psychology.about.com/od/leadership/p/leadtheories.htm
Hill, C. (2009). Implementing Strategy. Strategic Management Theory. (pg. 454). Mason, OH: Southwest Learning.
Ford Motor Company is one of the largest automotive companies in the world. They had total sales of over 5.6 billion cars worldwide in 2011 and have over 16% of total market share in the United States alone ("Market share and sales," 2012). Maintaining a presence of this magnitude requires a substantial network of supply for both parts and labor. It is also essential that they be able to sell their products throughout the world, not just in the United States, so a global presence and supply chain must also be maintained. Pressure to increase sales and extend brand recognition has caused increased pressure on the supply lines, while the ongoing economic conditions have made it more difficult to continue to improve revenue. In spite of these existing external and internal pressures, Ford continues to produce some of the best known models in the world, including the Mustang and Focus.…
Ford Motor Company 2011 Annual Report. (2012). Retrieved December 1, 2012 from:
Healey, J. (2012). Ford's CEO has no regrets about call for bailout. Los Angeles Times.
Ford Motor Company was founded by Henry Ford in 1903 and from there has emerged as America's leading car maker. Ford also makes many other automobiles including trucks. The Subsidiaries of the company also operate in auto financing, thus having two sectors, Automotive and Financial Services. The Automotive segment refers to the operations of Ford at North America, and South America, Europe, Africa, Asia and the administration of Volvo. The Financial services are under the banner of the 'Ford Motor Credit Company and Other Financial Services.' ("Ford Motor Company NYSE; Cyclical Consumer Goods & Services/Auto & Truck Manufacturers," 2011) Some of the success that the company achieves now is rooted to its basic creation and maintenance of the best known production method and constantly updating the method. The famous Ford Assembly line stands the company in good stead although there have been a lot of labor and competitive issues with…
Ford Motor Company. (2011a) "Ford's Electrified Vehicle Portfolio Brings Expanded Choice
Way-Trajectories and Industrial Models of the World's Automobile Producers." Oxford University Press: Oxford.
Klier, Thomas; Rubenstein, James. (2008) "Who Really Made Your Car? Restructuring and Geographic Change in the Auto Industry." W.E. Upjohn Institute for Employment Research: Kalamazoo, MI.
Meyer, Stephen. (1981) "The Five Dollar Day: Labor Management and Social Control in the Ford Motor Company, 1908-1921." State University of New York Press: Albany, NY.
In October they are forced to half dividend. On the 17th October Ford posts its first consecutive quarterly loss in a decade. (C News Ford chief Jacques Nasser ousted).
Though overwhelmed by the situation ill Ford does his best to improve their financial situation and succeeds for a short while. ut Ford's true "revitalization" would only be brought about by the CEO who came after ill Ford, Alan Mulally (who is the present CEO).
Ford Motor Company started the last century with a single man envisioning products that would meet the needs of people in a world on the verge of high-gear industrialization. Today, Ford Motor Company is a family of automotive brands consisting of: Ford, Lincoln, Mercury, Mazda, Jaguar, Land Rover, and Volvo. The company is beginning its second century of existence with a worldwide organization that retains and expands Henry Ford's heritage by developing products that serve the…
Ford Motor Company Press Release (April 2007) AvailableOnline http://media.ford.com/newsroom/release_display.cfm?release=25859(accessed 29th April 2007)
BusinessWeek an Interview with Bill Ford and Alan Mulally (7th September 2007) Online. Available Http: http://www.businessweek.com/autos/content/sep2006/bw20060907_376309.htm?chan=search (accessed 29th April 2007)
Arrogance and Complacency Damaged Ford (18th September 2006) Online.AvailableHTTP http://www.businessweek.com/autos/content/sep2006/bw20060915_054583.htm?chan=search (accessed 28th April 2007)
Ford Motor Company (undated) a) Online. Available HTTP:
All of our manufacturing facilities and major suppliers' facilities have attained third-party certification to the standard" (Environment, 2008, p. 2). The company is also actively engaged in ongoing improvements in the environmental performance of its facilities. For example, the company reports that it has reduced global energy use by 27% and global water use by 25% compared to 2000 levels (Environment). The company reports that it seeks to improve its environmental footprint in the following ways:
Working to provide effective environmental solutions;
Working to continuously reduce the environmental impacts of our business in line with the company's commitment to sustainable development;
Measuring, understanding and responsibly managing the company's resource use, especially materials of concern and nonrenewable resources; and,
Working to eliminate waste (Environment, p. 4).
Impact of Increased Sales or Increased evenue on Ford's Pricing Strategy and Market Potential.
Assuming that the existing market saturation levels in some of Ford's…
Ebony salutes Ford Motor Company & Black America: A 100-year adventure. Ebony, 58(8), 44.
Environment. (2008). Ford Motor Company. [Online]. Available: http://www.ford.com /aboutford/microsites/sustainability-report-2006-07/env.htm.
Ford Motor Company. (2008). Yahoo! Finance. [Online]. Available: http://finance.yahoo.com/q/pr?s=F .
Form 10-K (Annual Report). (2008, February 27). Ford Motor Company. [Online]. Available: http://biz.yahoo.com/e/080227/f10-k.html .
Ford: ecent Decision
Organization: Ford Motor Company
Nature: Global Automaker and owner of additional subsidiaries
Time Period: First and Second Quarters, 2011
Inputs Used: Global search features using ProQuest, Questia, Google Documents, The New York Times, Ford Motor Company website
Despite economic trials, Ford Motor Company has come out of some of the most difficult economic times for automakers in better shape than many other auto makers in 2011. In fact in April, 2011, Ford reported its largest first-quarter profits since 1998, particularly because of a shift to smaller, more fuel-efficient cars. This is a welcome shift and change in reporting since its decision to borrow almost $24 billion in 2006, which helped Ford move more quickly than GM or Chrysler to bring out new lines of more fuel-efficient cars, and even more important, a cash cushion when the entire automobile industry ran into problems in 2008. In addition, Ford…
Ford Earnings. (June 7, 2011). The New York Times. Cited in:
Vlasic, B. (June 7, 2011). Ford Strategy Will Call for Stepping up Expansion,
Especially in Asia. The New York Times. Cited in:
There is an Earth Mother and a Sky Father that organize the universe; an evil-trickster or anti-hero that needs to be subdued, and a reason for humans to populate the earth. There are similar "issues" to explain: water, the sky, stars, weather, seasons, the movement of the sun, etc. -- all part of the functional consciousness of discovery -- whether that be stories in front of the evening fire to pass the time and culturally educate, or to set some sort of order for society and a way to organize thought and action (Bierlein, 1994)
Bierlein, J.F. (1994). Parallel Myths. Ballantine Books.
Campbell, J. (1991). The Masks of God, Vol. 2., Penguin.
Cushing, F. (2007). Outlines of Zuni Creation Myths. Kessinger Publishers.
Dalley, S. (2009). Myths from Mesopotamia. Oxford University Press.
Hamilton, V. (1991). In the Beginning: Creation Stories from Around the World.
Sproul, B. (1979). Primal Myths:…
Bierlein, J.F. (1994). Parallel Myths. Ballantine Books.
Campbell, J. (1991). The Masks of God, Vol. 2., Penguin.
Cushing, F. (2007). Outlines of Zuni Creation Myths. Kessinger Publishers.
Dalley, S. (2009). Myths from Mesopotamia. Oxford University Press.
(Ford Motor Company: eoom enables Ford to drive into new technology)
II. Marketing Strategies:
Target Market: Target Market 1
This market consists of institutional sales with large manufacturers or independent manufacturing divisions of corporations having a huge network of broker, dealer or distributor network. For these categories the ideal vehicle suited will be the sports wagon and minivans. Only last January, the managers publicized the Ford Fairline concept at the Detroit Auto Show as their vision a new 'people mover' being a minivan category of vehicle. The Fairlane was on Ford's Mazda6-based CD 3 platform. However the plan has developed to an analogous styled vehicle which is built on Ford's larger D3 platform that started with Volvo. The two are front-wheel-drive platforms. Through the period of 2010, Ford will depend immensely on these two car platforms. The initial three vehicles on the Mazda-based CD3 platform which are the Ford Fusion,…
Ford Motor Company's Vision for the next 100 years: Great Products, Strong Business, Better
World" Retrieved at http://www.fordmotorcompany.co.za/Press/118.doc . Accessed 30 October, 2005
Ford Motor Company: Advanced Vehicle Technology" Retrieved at http://www.ford.com /en/company/about/publicPolicy/advancedVehicleTechnology.htm. Accessed 30 October, 2005
Ford Motor Company: ChannelNet Drives Qualified Leads for 5,000 Ford Motor Company
Purpose of Income Statement
The purpose of an income statement is to convey to interested stakeholders the level of income that the company has. In general, financial statements are used to provide a consistent method of presenting financial information that is used by creditors and investors to learn more about the financial health of the company. The income statement focuses on the revenues and costs that the company has in its operations, telling the reader about the company’s ability to earn a profit (Accounting Tools, 2018).
The income statement can be evaluated on its own, but because it covers a particular time period, it also has value in conveying information across multiple time periods. A growing business, for example, will have that growth illustrated in its income statement, as its income and costs will grow over time. The income statement is therefore a valuable tool for regulators as well –…
Accounting Tools (2018) The purpose of financial statements
Brenner, L. (2016) The purpose of the balance sheet and income statement. Houston Chronicle. http://smallbusiness.chron.com/purpose-balance-sheet-income-statement-61847.html
CSI Market (2018). Auto and truck manufacturers’ industry revenue growth rates. CSI Market. Retrieved June 26, 2018 from https://csimarket.com/Industry/industry_growth_rates.php?ind=404&hist=20
Ford Motor Company 2012 Annual Report. In possession of the author.
The cash flow statement is the third major financial statement that is mandated by the Securities Exchange Commission. Every public company must produce a statement of cash flows that highlights the acquisition and disposition of cash, for operations, investment and finance. The cash flow statement can lend context to the income statement and balance sheet both, which makes it a valuable statement to examine. One key difference between the cash flow statement and the other two is that there are not many ratios with which to perform analysis. Analyzing the cash flow statement is a little bit more intuitive.
As with the other statements, the cash flow statement is produced to help provide transparency to an organization’s stakeholders, and assist with evaluating the financial condition of the company. There are key financial stakeholders such as the shareholders and the creditors, but many other stakeholders as well such as customers,…
Ford Motor Company 2012 Annual Report. In possession of the author
Investopedia (2018) What is cash flow from operating activities. Investopedia. Retrieved July 1, 2018 from https://www.investopedia.com/terms/c/cash-flow-from-operating-activities.asp
Morningstar (2015) The statement of cash flows. Morningstar. Retrieved July 1, 2018 from http://news.morningstar.com/classroom2/course.asp?docId=142913&page=4
Way, J. (2018) What is the importance of a company’s financial statements. Houston Chronicle Retrieved July 1, 2018 from http://smallbusiness.chron.com/importance-companys-financial-statements-21332.html
The Product Life Cycle of the Ford F Series
Q1. Explain how Ford's product/service (new car sales) is positioned in the market. Create a positioning statement for the product/service and explain its rationale
Ford’s service is positioned in the market towards capturing truck and SUV sales. While the Mustang is still in production, Ford has ended the Taurus line and is slashing focus on sedans. Focus from here out for Ford will be on SUVs, EVs and trucks. The positioning statement for Ford is thus: The auto market is transitioning away from sedans towards larger vehicles (SUVs and trucks) and towards energy-efficient vehicles such as EVs and hybrids. Ford’s farewell to the Taurus, a much-respected model for many years is emblematic of the shift in directional thinking. The Expedition, Bronco and F-150 will be the new face of the Ford Motor Co. for the years to come.
The rationale for…
Enis, B. M., & Roering, K. J. (1980). Product classification taxonomies: Synthesis and consumer implications. Theoretical developments in marketing, 186-189.
Farquhar, P. H. (1989). Managing brand equity. Marketing research, 1(3).
Luft, A. (2020). GM sold more. Retrieved from https://gmauthority.com/blog/2020/04/gm-sold-more-full-size-trucks-than-ford-ram-in-first-quarter-2020/
Tienhaara, A., Ahtiainen, H., & Pouta, E. (2013). Consumers as Conservers—Could Consumers’ Interest in a Specialty Product Help to Preserve Endangered Finncattle?. Agroecology and sustainable food systems, 37(9), 1017-1039.
Weber, J. (2009). Product Strategy. In Automotive Development Processes (pp. 17-28). Springer, Berlin, Heidelberg.
Ford faces many threats. In terms of operational/strategic threats, the company faces intense competition in all of its markets. There is no product or geography where Ford does not face intense competition. This drives down margins and exposes Ford to the possibility of declining sales. The competitors in the industry are innovating at a rate faster than Ford generally is. This creates new and unique competitive threats. Ford is under threat from electric cars and self-driving cars, both of which threaten to completely transform the landscape for personal transportation in the coming years. Thus, Ford's position in the marketplace is very much threatened by new technology, and whatever competitors (old or new) that master the new technologies before Ford can expect to win market share away from Ford.
Vehicle emissions standards are occasionally a threat to Ford's business. These are not a major threat today -- but they were in…
There is little indication in Ford's financial statements that things are going to improve any time soon. The company actually hailed the 14.2% market share in North America as "the lowest market share decline in the past ten years" (Ford Motor Company, 2009).
Ford's financial position is nothing short of awful. The company's condition has deteriorated steadily over the past five years, and its performance relative to industry peers is generally poor.
Ford Motor Company
Avg Collection Period
Fixed Asset Turn
Total Asset Turn
MSN Moneycentral. (2009). Accessed April 8, 2009 from http://moneycentral.msn.com/detail/stock_quote?Symbol=f&getquote=Get+Quote
No author. (2009). Henry Ford's $5-a-Day Revolution. Ford Motor Company. Retrieved April 8, 2009 from http://www.ford.com /about-ford/heritage/milestones/5dollaraday/677-5-dollar-a-day
No author. (2009). Ford Executive: Automaker doesn't need Bailout. NPR. Retrieved April 8, 2009 from http://www.npr.org/templates/story/story.php?storyId=102665356
No author. (2009). New Fiesta Boosts Ford of Europe Market Share. Ford Motor Company. Retrieved April 8, 2009 from http://media.ford.com/news/fordofeuropefebruary2009salesrelease.htm
World's Most Ethical Companies: Analyzing Ford Motor Company
The Ford Motor Company, herein referred to as Ford, is a U.S.-based multinational manufacturer of transportation vehicles, particularly luxury cars and commercial trucks. It was formed by Henry Ford in 1903 and has its headquarters in Dearborn, Michigan. The company currently ranks second among America's largest automakers; and is fifth in Europe, and eighth in the world. Cisco Systems, one of its largest technological partners, acknowledges that the company's high-level moral consciousness in the treatment of its stakeholders has contributed to its success year after year. This text outlines the various ways through which Ford demonstrates its moral responsibility to different stakeholders and examines how these acts contribute to the company's overall success.
Ford's Moral esponsibility towards Customers
Organizations have a moral responsibility to ensure that customers receive value for their money and are kept satisfied through high-quality products. Ford goes out…
Cisco Systems. (2007). Ford's Innovative Customer Relations Programs Increase Owner Satisfaction and Promise 20% Reduction in Annual Savings. Cisco Systems Inc. Retrieved 30 August 2014 from http://www.cisco.com/web/about/ac79/docs/wp/Ford_CS_1116.pdf
Ford Motor Company. (2012). Sustainability 2012/13. Ford Motor Company. Retrieved 30 August 2014 from http://corporate.ford.com/microsites/sustainability-report-2012-13/people-workplace-health
Ford Motor Company News Center. (2014). Let the Sun In: Ford C-Max Solar Energi Concept Goes off the Grid. Gives Glimpse of Clean Vehicle Future. Ford Motor Company. Retrieved 30 August 20145 from http://corporate.ford.com/news-center/press-releases-detail/let-the-sun-in -- ford-c-max-solar-energi-concept
The Volvo Group. (2012). The Volvo Group Sustainability Report 2012. The Volvo Group. Retrieved 30 August 2014 from http://www.volvogroup.com/SiteCollectionDocuments/VGHQ/Volvo%20Group/Investors/Financial%20reports/Sustainable%20reports/sustainability_report_12_eng.pdf
Protecting this proprietary pricing process is critical for the future of Ford's ability to win sales into the future. Ford Motor Company must focus on how to alleviate the many potential areas of pricing itself and pricing processes being compromised. What's needed is a risk management plan aimed at the dealer channel to alleviate the many financial risks to Ford Motor Company from trimmings its dealer ranks throughout the United States.
Ford's Need for a isk Management Plan
The risks specific to the isk Management Plan will include the following key sections, highlighting the need to manage risks by the probabilities of their occurrence, according to isk Management completed by the Department of Energy as it relates to best practices in risk mitigation and disaster recovery al;so apply to Ford Motor Company's dealer channel Department of Energy (2005). While specific to another industry the applicability of these key concepts are…
Carnegie-Mellon (1996) - Definition of Software Risk Assessment Concepts and Directions: -Retrieved from the Internet on October 15, 2006 at http://www.sei.cmu.edu/pub/documents/96.reports/pdf/tr012.96.pdf
Department of Energy (2006) - From the CIO's website for the U.S. Department of Energy, Retrieved from the Internet on October 15, 2006 at http://cio.doe.gov/ITReform/sqse/index.html
Risk Management (2005) - Acquisition and Program Risk Management Guidance - Volume 2: Chapter 4 -Retrieved from the Internet on October 15, 2006 at http://nasdocs.faa.gov/nasiHTML/risk-mgmt/vol2/04_ch_v2_01.html
Ford Motor Company is facing the challenge of a changing external environment in the long-run. In the short-run, business will continue more or less as usual, but in the medium to long run the company faces technological changes that will make electric cars mainstream, and will introduce driverless cars to the roadways, which will be a transformative development for society, one that might only be a couple of years away (Hars, 2016). Further, the costs associated with burning fossil fuels are likely to escalate, in particular the potential for carbon taxes, consumer rejection of burning carbon and a gradual shift in the first half of the 21st century towards different models of transportation. Ford will need to examine the long-run impacts of these trends to its business, and seek to find the right long-run strategy to build around for the future.
Ford Motor Company is a leading producer of…
Enderle, R. (2016). How Ford's approach to innovation could help Apple. CIO Magazine. Retrieved May 20, 2016 from http://www.cio.com/article/3020263/innovation/how-ford-s-approach-to-innovation-could-help-apple.html
Ford.com (2016). Model: Focus Electric. Ford Motor Company. Retrieved May 20,2016 from http://www.ford.com /cars/focus/trim/electric/
Hars, A. (2016). Driverless car market watch. Driverless Future.com. Retrieved May 20, 2016 from http://www.driverless-future.com/
Interbrand (2015). Top Global brands: rankings. Interbrand. Retrieved May 20, 2016 from http://interbrand.com/best-brands/best-global-brands/2015/ranking/
Marketing Plan for Ford Motors Company
The logic is really very simple -- when a model is supposed to be for women, it has to be designed by women.
It is clear that cars are now being purchased in USA for both men and women, and many times, women have their own cars. This fact had been realized as early as 1956 when there was a model called Dodge La Femme for women to drive and probably that was the reason why it failed. (Women and SUVs) There was a difference in the thinking of men who designed the car and women who were supposed to drive it.
The market for cars among women is large and it had been 20% of the new vehicles during 1984 and this has gone up to 28% in 1990. The decisions are taken by them in 80% of the cases of purchase. (Women…
Concept cars for women. 4 March, 2004. Retrieved from http://english.aljazeera.net/NR/exeres/4B81525E-DCB6-4BBB-8B67-82DAD22E03E4.htm Accessed on 18 July, 2005
Kile, Heather. Women and SUVs. Retrieved from http://fubini.swarthmore.edu/~WS30/HKFinalProject.html Accessed on 18 July, 2005
Ten Cars Women Love. Retrieved from http://cars.msn.co.uk/CarNews/carswomenlove/?MSID=af118d01110c47c484a9a1ae4f5e590b Accessed on 18 July, 2005
Women and minority automobile buyers. Road and Travel Magazine. Retrieved from http://www.roadandtravel.com/businessandcareer/careers/minoritycarbuy.htm
This doesn't really turn the attention away from those companies but instead reinforce their brand image. Ford needs to stop playing a "me-too" game. (Economist, 2006)
Ford is focusing more on its weaknesses than its strengths. For one, customers have yet to be convinced that Ford vehicles have any real strength but there is a long history of manufacturing behind Ford and it can certainly develop its core strengths which must not be ignored during marketing. Second, by focusing on its weaknesses, it seems even more vulnerable and hence drives potential customers away.
First Ford needs to be very realistic about its vehicles. It must conduct an impartial survey to find out what are the real complaints against its vehicles, which vehicles are still selling better than others and where it can beat the competition. It should not insist on promoting its vehicles as just as good as anything else.…
"Shrink to Fit." The Economist, January 7th, 2006,-page 59.
Ford Brand Value Accessed online June 28, 2009 http://finance.mapsofworld.com/brand/value/ford.html
Ford Motor Company and its human resources management practice. The company's human resources strategy is very closely tied to its strategy. As with other automakers, Ford's labor costs can be quite high, but there are also related costs of labor, such as benefits and pensions that can result in the total labor cost today being very high, even when much of the company's production is automated. Ford also must work closely with its main unions in order to negotiate the terms of each contract, something that also influences the company. Ford seeks to compete largely as a cost leader in its industry, but needs to have relatively low labor costs in order to pursue this policy profitably.
The HR position at Ford constitutes a number of different tasks. Labor relations is listed as the foremost specialty within the HR department, and with good reason given how critical it is to…
Boxall, P. (2003). HR strategy and competitive advantage in the service sector. Human Resource Management Journal. Vol. 13 (3) 5-20.
Walker, G. & MacDonald, R. (2001). Designing and implementing an HR scorecard. Human Resource Management. Vol. 40 (4) 365-377.
Richard, O. (2000). Racial diversity, business strategy and firm performance: A resource-based view. Academy of Management Journal. Vol. 43 (2) 164-177.
Ford Motor Company
Objective of this report is to use Ford Motor Company 2012 Second Quarter to carry out research on the company's production inventory levels, price and sales data and operational cost information.
Ford Motor Company (Ford) is one of the largest global automotive companies. The company manufactures and distributes automobile across six continents, and the company operates financing business through Ford Motor Credit Company. At the end of the 2011 fiscal year (FY2011), the company recorded total revenue of $136 billion, an increase of 5.7% over FY2010. Ford Motor also recorded the total net profit of $20 billion at the end of the 2011 fiscal years recording the increase of 4.3% over FY2010. The strength of Ford Motor lies with its strong brand that the company sells at premium price. Among its brands are Lincoln, and Ford which are among the strongest brand in the world. (Datamonitor, 2011).…
Datamonitor, (2011). Company Spotlight: Ford Motor Company. MarketWatch: Automotive. USA.
Ford (2012). 2012 Second Quarter Earning Review JULY 25, 2012 (Preliminary Results).
Jiambalvo, J. (2001). Managerial Accounting. Chapter 7: Capital Budgeting Decisions. John Wiley & Sons, Inc.
Mcgraw-hill (2010). Chapter 6: Elasticity, Consumer Surplus, and Producer Surplus. USA.
Ford Motor Company (herein referred to as Ford) has grown from a somewhat obscure automaker to one of the world's most recognized motor vehicle brands. Founded in the year 1919 by Henry Ford, the company's main business remains the production of trucks and cars. However, through some of its subsidiaries, the company also concerns itself with motor vehicle financing.
The Ford Motor Company: A Brief Overview of its Vision, Mission and Primary Stakeholders
Ford's mission according to Lewis et al. (2006) is outlined as:
We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world. We anticipate consumer need and deliver outstanding products and services that improve people's lives.
I am convinced that the statement above successfully captures the company's purpose. In so doing, it also succeeds in outlining the firm's overall goals going forward. On the other hand, the company's…
Carter, C., Clegg, S.R., Kornberger, M. & Schweitzer, J. (2011). Strategy: Theory and Practice. London: SAGE Publications.
Dyck, B. & Neubert, M. (2008). Management: Current Practices and New Directions. Boston, MA: Cengage Learning.
Henry, A. (2008). Understanding Strategic Management. New York: Oxford University Press.
Lewis, P.S., Goodman, S.H., Fandt, P.M. & Michlitsch, J.F. (2006). Management: Challenges for Tomorrow's Leaders (5th ed.). Mason, OH: Cengage Learning.
They clearly understand that none among them can be considered true candidates for advancement within the firm because they have an outlook that is not conducive with the company's new direction. Culture shift within marketing is driven by these outside managers and is critical to give the company the tools to establish a stronger, more integrated global marketing department.
Marketing strategy at Ford is driven now by the need to develop products that can be marketing globally, rather than regionally. The company has made several structural changes in order to implement this strategic shift. They have brought in external managers and they have made structural changes. In order to implement many of their marketing changes, they also needed to bring in the most powerful stakeholder within their marketing arm, their dealers. The dealers have been an important component to Ford's restructuring, since part of the company's malaise can…
No author. (2009). Ford Strengthens Global Marketing Function as Next Step in Implementing 'One Ford'. Reuters. Retrieved July 18, 2009 from http://www.reuters.com/article/pressRelease/idUS186381+27-Jan-2009+PRN20090127
Gardner, Greg. (2009). Rising Star Assigned New Duties at Ford. Detroit Free Press. Retrieved July 18, 2009 from http://www.freep.com/article/20090718/Business01/907180327/Rising-star-assigned-new-duties-at-Ford
Reign, Glady. (2007). Ford Dealers Urge Mulally for Plan. Street Directory. Retrieved July 18, 2009 from http://www.streetdirectory.com/travel_guide/54839/cars/ford_dealers_urge_mulally_for_plan.html
Ford Motor Company website. Retrieved July 18, 2009 from http://www.ford.com /about-ford/company-information/corporate-governance/corporate-officers/ford-officers-802p
Ford Motor Company's experience with its Ford Pinto model are some of the darkest in the long history of the company. Although the company only manufactured the Pinto for a short number of years, the vehicle left a lasting impression on the company's operation (Dowie M., 1977).
The production and marketing of the Ford Pinto began in 1970 in response to the public's demand for small, economical vehicles. Over the subsequent years, the Pinto became subject to repeated complaints about its susceptibility to catching fire in low-speed, rear-end collisions. There were numerous such complaints but little was done to address the problem but Ford did little to address the problem until the summer of 1978 when three teenage mid-American girls were tragically burned alive inside a Pinto that had been struck from behind. This time the prosecutor of the county in which the young girls had been killed decided to…
Dowie, M. (1977). How Ford put two million fire traps on wheels. Business and Society Review, 51-55.
Dowie, M. (1977, September). Pinto Madness. Mother Jones, p. 18.
Schwartz, G.T. (1991). The Myth of the Ford Pinto Case. Rutgers Law Review, 1013-1015.
Wheeler, M.E. (1981, January 14). Product Liability, Civil or Criminal - The Pinto Litigation. ABA Tort and Insurance Law Journal .
Ford Motor Company's efforts to redefine strategies to address key strategic issues during the upcoming fiscal year. The essay also reviews Ford's business-level strategy, the company's value chain activities and identifies Ford positioning with respect to the five forces of competition.
Ford's current business- level strategy was developed as a result of challenges the company has faced in the last decade. Ford saw their market share in the U.S. decline from 23.7% in 2000 to 15.5% in 2006. Over the same period Ford's North American division reported billions in losses from the Ford, Lincoln and Mercury product lines. To return the North American division to profitability, Ford launched an ambitious restructuring plan, the Way Forward. (Kirtane, Shukla, Wang and Zhan, 2006).
Over the last decade, Ford's business-level strategies were ambiguous, with the result that they were neither a successful differentiator nor cost leader. Ford failed to innovate on many of…
Cisco Systems Inc. (2007). Ford's innovative customer relations programs increase owner satisfaction and promise 20% growth in annual savings. [online] Available at: [Accessed 11 September 2011].
Ford Motor Company. (2011). Our value chain and its impacts. Ford corporate website. [online] Available at: < http://corporate.ford.com/microsites/sustainability-report-2010-11/operations-value> [Accessed 11 September 2011].
Herman, C. (2007). Ford zooms past competition in quality. ABC News. [online] Available at: [Accessed 11 September 2011].
Johnson, D. (2011). Future Lincolns to be better differentiated from Ford counterparts. Left Lane. [online] Available at:< http://www.leftlanenews.com/future-lincolns-to-be-better-differentiated-from-ford-counterparts.html > [Accessed 11 September 2011].
Now "battered by soaring gas prices and plummeting sales" Ford has been "forced to slash production of the trucks that have been its lifeblood -- from half of its vehicles today (and 70% in 2005) to a projected "one-third by 2012" (arner 2008). Congress is calling for Ford along with the other American car companies demanding a bailout to show a real commitment to raising fuel economy standards and creating a leaner, meaner production machine.
Ford must point to its previous good-faith attempts to raise fuel standards to support its calls for government assistance. Many point to previous CEO Bill Ford's inability to sell his vision to other members of the company: "no matter his personal convictions, Bill Ford had neither the operational skills nor the management talent to make his green aspirations a reality. Instead, the chairman tried to tack environmental changes onto a business model focused obsessively on…
Bray, Jim. (2008, October 28). Ford flexes its marketing muscles with new crossover. The Post
Chronicle. Retrieved 19 Nov 2008 at http://www.postchronicle.com/cgi-bin/artman/exec/view.cgi?archive=102&num=181770
Currie, Alan. (2008). Ford, GM, Chrysler chiefs should have gone by fuel-efficient car to bailout.
Telegraph. Retrieved 19 Nov 2008 at http://www.telegraph.co.uk/finance/breakingviewscom/3488678/GM-Ford-and-Chrysler-chiefs-should-have-gone-by-fuel-efficient-car-to-bail-out.html
Stakeholder Analysis Ford Motor Company
Key Stakeholders Ranked by Level of importance
Corporate officers -- Responsible for establishing the goals and mission of the company and ensuring that managers and employees at all levels are properly carrying out the strategy of the company. (Luca, 2007)
Customers/Car owners -- customers make an investment when purchasing a vehicle and they expect the vehicle to be safe and reliable. Customers depend on their vehicles for work, school and general transportation. As such they have an interest in Ford's ability to develop good dependable vehicles.
Managers -- Managers carry the information received from corporate officers to employees and make certain that the goals established are realized.
The General Public -- Everyday people are killed or injured in car accidents. Because Ford cars are popular and a mainstay on roads throughout the world, the general public is interested in knowing the…
Ford and World Safety Leaders Work to Launch Intelligent Vehicles Quicker, More Affordably. http://corporate.ford.com/news-center/news/press-releases/press-releases-detail/pr-ford-and-world-safety-leaders-work-34762
Luca, Anastasia. 2007. Organizational Stakeholders
MSNBC (2007). "Home Depot CEO Nardelli quits"
McNamara, Carter (2008). Boards of Directors
CEO Ford Motor Company
In 2006, ill Ford hired Allan Mullaly as the CEO. The reason why is because he realized that the company was facing severe challenges from: their high cost structure and they were losing market share to foreign competitors. (Hill, 2010, pg. 454) These two factors pushed the company to begin undergoing a major transformation. At the heart of this strategy, was a process known as strategic planning. This is when Mullaly created a plan that would help the company to: mitigate the losses that it was experiencing and introduce changes to help turn it around. To fully understand how this took place we will examine: the kind of leadership style that was utilized, how others are involved in the process, the way this occurred over the long-term and the strategy itself. Together, these different elements will provide the greatest insights as to the underlying challenges facing…
Doyle, A. (2011). Powering Up. Bloomington, IN: Xibris.
Lutz, D. (2009). Contemporary Business Update 2009. Mason, OH: South Western.
Hill, C. (2010). Strategic Management Theory. Mason, OH: South Western.
Multi-National Report on Ford Motor Company:
Ford Motor Company is a worldwide company that operates in both the Automotive and Financial Services sectors with its major operations being to build up, devise, produce and service cars and trucks. hile Ford's automotive sector basically sells vehicles under various brand names such as Ford, Volvo, Mercury and Lincoln, the financial services sector provide several automotive financing products both through and to automotive dealers. Ford's automotive sector is responsible for marketing trucks, cars and vehicle parts through the retail dealers, distributors and dealers in North America. Additionally, this sector offers a series of after-sale vehicle products and services in several segments like car accessories, maintenance, repairs and extended service. On the contrary, the financial services sector provides retail financing, wholesale financing and financing to profit-making customers.
Ford's financial services sector also provides other financing services incorporating loans to dealers for operational capital, developments…
Dornbach-Bender, Rhett, Bill Slade, and Joe Thorpe. "Strategic Report for Ford Motor Company." Oasis Consulting. Oasis Consulting, 20 Apr. 2009. Web. 20 Nov. 2010. .
"Ford Motor Company -- Case Study." Business Organizational. Business Organizational, Feb. 2005. Web. 20 Nov. 2010. .
Linn, Allison. "For Ford's Mulally, Big Bets Are Paying Off: Company Lauded for Avoiding Bankruptcy, Government Aid in Recession." Msnbc. Msnbc.com, 26 Oct. 2010. Web. 20 Nov. 2010. .
Thomaselli, Rich. "Marketer of the Year: Ford Motor Co." Advertising Age. Crain Communications, 18 Oct. 2010. Web. 20 Nov. 2010. .
Leadership Development Practice at Ford Motor Company
Given the enormous effect of an informed and effective leadership team on a company's profitability, it is not surprising that leadership development has become an important part of the practices of many Fortune 100 companies. By identifying potential leaders today and providing them with the training and education they will need to become effective leaders in the future, these companies are making an investment in their futures. The costs that are associated with providing these leadership development programs are significant, though, making the need for informed and effective practices essential. To determine how one Fortune 100 company is approaching the need for such leadership development programs, this paper provides a review of the relevant literature concerning Ford Motor Company, followed by a summary of the research and important findings in the conclusion.
eview and Discussion
One Fortune 100 company that has clearly embraced…
Egodigwe, L. (2009, June). In perfect alignment: An HR auto exec understands the importance of synchronizing the team. Black Enterprise, 39(11), 48-49.
Extending reach and ensuring effectiveness of leadership development. (2009, June 22).
Workforce Management, 88(7), 13.
Krivokapic-Skoko, B., Dowell, D., O'Neill, G. & Kleinschafer, J. (2009). Research note:
CEO as Leader of Ford Motor Company
The leadership of any large, diverse multinational corporation needs to concentrate on a unifying vision coupled with transformational leadership skills to keep the company moving forward over the long-term (Wang, Oh, Courtright, Colbert, 2011). At the Ford Motor Company, the challenge is to not only manage these core aspects of effective leadership, the CEO must also initiate and continually improve innovation over time as the auto industry is going through significant transformation (Luca, McNamara, 2010). The intent of this analysis is to evaluate how effective leaders are in the auto industry in synchronizing these many tasks, in conjunction with serving as a catalyst of effective innovation and transformational growth over time.
Analysis of the CEO ole at Ford
Alan Mulally is currently CEO of Ford Motor Company, and his background is heavily based on aerospace, defense and commercial airline industries. In these industries,…
M. Birasnav, S. Rangnekar, & A. Dalpati. (2011). Transformational leadership and human capital benefits: the role of knowledge management. Leadership & Organization Development Journal, 32(2), 106-126
Blair, Gerard M. (1993). Becoming a great manager. Management Development Review, 6(4), 3.
Ann Gilley, Pamela Dixon, Jerry W. Gilley. (2008). Characteristics of leadership effectiveness: Implementing change and driving innovation in organizations. Human Resource Development Quarterly, 19(2), 153.
House, R.J., & Shamir, B. (1993). Toward the Integration of Transformational, Charismatic, and Visionary Theories. In M.M. Chemers and R. Ayman (Eds.), Leadership Theory and Research: Perspectives and Directions, p. 81 -- 107. San Diego: Academic Press.
Ford Motor Company is - according to its financial statements for the last year - in relatively good financial shape, especially if one considers the current weak state of the economy, the past recessionary months and the still extremely shaky state of the recovery. This paper analyzes the current strengths and weaknesses of the company as it moves toward increasing globalization.
A useful tool in analyzing the external environment in which Ford is presently situated can incorporate Michael Porter's Five Forces model, which is graphically summarized below: (http://www.marketingteacher.com/Lessons/lesson_fivefoces.htm)
Ford is vulnerable to the threat of both new entrants (in terms generally of new car models as well as specifically of new environmentally friendly cars) as well as the threat of substitute products from other car companies eager to attract the same consumers that Ford wishes to attract. Honda, for example, is likely to become one of Ford's primary…
Hamel, Gary and C.K. Prahalad. Competing for the Future. Boston: Harvard Business Press, 1997. http://www.businessweek.com/2000/00_19/b3680166.htm
Product Liability Claims: Grimshaw v. Ford Motor Company
What is the official citation?
Grimshaw v. Ford Motor Company, 9th Circuit, 849.F.2d 460 (1968).
On August 10, 1978, three teenage girls driving a 1973 Ford Pinto sedan stopped to refuel the car they were driving. After they got done filling up, the driver then loosely put the gas cap back on the tank which then by accident fell off as they drove back down U.S. Highway 33. Looking to find the cap, the girls made a stop again directly in the right lane of the highway shoulder. They did this because there was not any kind of space on the highway for cars to be able to safely pull away from the roadway (Boyce, 2015). Not long after, a van that weighed over 400 pounds and improved with an unbending plank for a front bumper was moving at fifty five…
$128 Million -- Fuel System Fire. (2015, July 16). Retrieved from http://www.rcrsd.com/verdicts-settlements/fuel-system-fire/
Boyce, D. (2015, July 16). Ford Pinto Case Information. Retrieved from The Ford Pinto Case: http://fordpintoethics.webs.com/
Grimshaw v. Ford Motor Co. . (2013, May 16). Retrieved from Court of Appeals of California, Fourth Appellate District, Division Two: http://online.ceb.com/calcases/CA3/119CA3d757.htm
Alan Mulally the CEO of Ford
Discuss the role of leadership and how it can impact organizational performance?
Prior to Mulally's arrival at Ford in 2006, he carefully studied the organization, he took detail notes on the company. Mulally knew every detail about the organization prior to his arrival at Ford. His background in engineering and leadership is a great asset to Ford. He was selected by the Ford family to become the next President and CEO because of his intellectual capabilities and his vision for the organization. Mulally's first decision at Ford was to create a strategic plan for success for the organization. He looked at the products, the sales charts and made decisions based on previous records and current trends. Mullaly first major decision at Ford was to bring the Taurus model back. This car was a best seller until the 1990's, so Mulally made some changes to…
Taffinder, P. (2007) Leadership Crash Course. Viva Books, New York, NY
4 the Competition
Ford Motors Company activates in a mature and highly competitive market and threats come not only from within the United States, but also from abroad. Due to globalization and market liberalization, the automobile manufacturers from Asia are easily capable to sell their products to the American consumer. Brands play a pivotal role in competition as customers tend to make purchases based on it. The competition is also intensified by the vast offering of substitute products, often materialized in public transports or personal automobiles running on alternative combustibles. Another source of rivalry is that the products often seem to look alike, and there are few features that offer one vehicle a point of difference.
The effects of the intense competition are various and often depend on the unique characteristics of the company, its served customers and the market where it operates. There are two most common outcomes. The…
Brand, M., 2006, the Auto Industry View of Ford's Downsizing Plan, NPR, http://www.npr.org/templates/story/story.php?storyId=5168201 last accessed on October 2, 2008
Nolan, J., August 7, 1997, the Battle of the Overpass, the Detriot News
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Introduction of the company - Ford
Ford Motor Business began in 1903 by Henry Ford and it has constantly remained within family group possession ever since that period. The business created and applied assembly line manufacturing from the launch of the Model T. In the year 1909, and created planes and automobiles for U.S. Allies in The Second World War. Ford has worked globally since 1904, in the event it opened a division in Canada to acquire entry to Commonwealth marketplaces. With regard to the initial half in the Twenty-first century, Ford continued to be the prominent automobile manufacturer in the marketplace it had successfully developed. In 1956, Toyota released its initial automobile in the United States of America, and started acquiring marketplace share. In hindsight this became the turning point within the U.S. marketplace, and since the Twenty-first century came to an end Ford experienced declining marketplace…
Barry, S. (2009). Extraordinary slowdown' in sales brings pounds 10.2bn loss; But Ford 'is set to break even in 2011. Western Mail. Cardiff UK. pp31-32.
Blitterswijk, M.V. And Karadzhov, R. (2011). Financial and Strategic Analysis of Ford Motor Company and Tata Motors. CBS - M.Sc. Finance and Strategic Management.
Dornbach-Bender, R., Slade, B. And Thorpe, J. (2009). Strategic Report for Ford Motor Company. Oasis Consulting.
Solid Works. (2010). Ford Motor Company: Little things can make a huge impact on quality. Partner Case Study: Solid Works with Varatech Sigmund.
Throughout the few recent years, the Ford Company has ended fiscal years with negative profits. Despite this however, they remain strong and able to finance their operations without endangering organizational stability. Nonetheless, the past profits are not able to sustain long periods of time of losses. In this order of ideas then, the financial objectives of the managerial team at Ford can be summarized as follows:
"Finance our plan and improve our balance sheet" (Ford Motor Company 2008 Annual eport)
Increase sales to generate more revenues
Increase investments with the aim of generating sustainable revenues, not only in terms of actual revenues, but also in terms of prestige and position within the market
6. Target Markets
As it has been mentioned before, modifications have occurred in the way Ford segments its customer base. Once appealing to wealthy individuals who wanted to make a socio-economic statement, the marketing team…
Tippins, R., 2006, Ford's Bold New Marketing Strategy, All Business, http://www.allbusiness.com/marketing-advertising/advertising/3877648-1.html last accessed on June 29, 2009
Ford Motor Company 2008 Annual Report, Retrieved from http://www.ford.com /about-ford/investor-relations/company-reports/annual-reports on June 29, 2009
2008, Ford Rethinking Marketing Strategy for 2009 F-150, Left Lane, http://www.leftlanenews.com/ford-rethinking-marketing-strategy-for-2009-f-150.html last accessed on June 29, 2009
2009, One Ford Mission, Ford Motor Company Website,
If Boca Raton, Fla. buys 32 Explorers, we need to let the entire municipal market know about it.
The key to foreign sales is understanding that the Explorer will be a luxury item in much of the rest of the world. Ford Explorers may be driven by middle-class families and soccer moms in the United States, but the $30,000 price tag is going to make the Explorer an upper-class item in countries with a lower standard of living than the United States.
Naturally, to overseas upper-class drivers, the vehicles they drive are status symbols, and we must focus on the prestige element of owning an Explorer. We should look for luxury lifestyle magazines - foreign versions of the Robb Report, for example - and purchase adverting that focuses on the luxury features and prestige factor of owning the Explorer. Ads with American celebrities, who often are even more…
The government estimates that quality improvements in light trucks have an estimated retail value of $361.76 (Robb and Schroeder, 2006). Improvements included many high demand items such as tire monitoring systems, better air bags, improved power trains, reduced emissions, and a number of other changed to standard option packages (Robb and Schroeder, 2006). The Bureau of labor Statistics reports that similar changes have been made to passenger cars, totaling $139.96 for the average 2007 model (Foster, 2006).
Drops in prices, combined with rising costs means that many other manufacturers like Ford will have to do some drastic restructuring. Ford's lay offs will add to national unemployment levels in the future. Ford has a solid plan for recovery, although it may not be fast enough for many analysts. Ford estimates that it will be in the black again by the end of 2009 (Gharib, 2006). The immediate future does not bode…
AmosWeb. (2006). State of the ECONOMY. Retrieved December 9, 2006 at http://www.amosweb.com/cgi-bin/awb_nav.pl?s=awb&c=stp .
Foster, T. (2006). News. Bureau of Labor Statistics. November 14, 2006. Retrieved December 9, 2006 at http://www.bls.gov/ppiNOVEMBER 14, 2006.
Gharib, S. (2006). NBR Complete Transcripts: 09-15-2006. Retrieved December 9, 2006 at http://www.pbs.org/nbr/site/onair/transcripts/060915f/.
Peters, J. (2006). Prices Fell Sharply In October. November 15, 2006. New York Times. Section C, Page 1, Column 6. Retrieved December 9, 2006 at http://select.nytimes.com/gst/abstract.html?res=F50B17F83C5A0C768DDDA80994DE404482&n=Top%2fReference%2fTimes%20Topics%2fSubjects%2fU%2fUtility%20Vehicles%20and%20Other%20Light%20Trucks
Additionally, aside financial resources, they also used their assets. The most relevant example in this sense is the selling of part of its interests in Mazda. It as such transformed its assets into liquidities -- the 20% shares in Mazda were converted into $540 million (Murphy) -- that better allowed them to pursue their innovation objectives.
The matter of technological innovation is not only a core focus of Ford's, but of all players within the American automobile industry. The reasons for the rivalry in terms of &D are numerous, the most outstanding however being constituted by the desire to attract and satisfy as many customers as possible, managing as such to increase organizational revenues. "&D efforts in the U.S. Auto industry are channeled into a variety of processes such as stamping, casting, machining, and assembling. Within the time-frame of our investigation, &D efforts had to embrace sudden changes in taste…
Brighton, G., July 17, 2006, Ford to Drive Revolution with £1bn R&D Project, PSFK, http://www.psfk.com/2006/07/ford_to_drive_g.html last accessed on May 6, 2009
Murphy, J., November 18, 2008, Ford Cuts Mazda Stake, The Wall Street Journal
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Ramsey, J., October 7, 2007, Ford is Biggest Spender on R&D, AutoBlog, http://www.autoblog.com/2007/10/07/ford-is-biggest-spender-on-randd / last accessed on May 6, 2009
Normally, the designer's direct involvement into the user-research process is noted to be limited. There is however a need for a close collaboration between the researchers and the designers so that the quality attributes that are desired by the clients are adequately included into the final product (Donnelly, 2000).
It is therefore clear that for the user's perceptions of quality to be adequately captured and incorporated into the design and production stages of a given product, usability research must be thoroughly conducted and the results clearly communicated by the researchers to the design team. Ford Motors's application of a user-centric approach to the production of its products makes it very crucial for the company to actively be connected to the latest thoughts and perceptions that its clients may harbor.
The successful the initiative
It is important that the success of the TQM initiative to be gauged so as to highlight…
Ahire, S.L. 1997. Management Science- Total Quality Management interfaces: An integrative framework. Interfaces 27 (6) 91-105.
Abbott, Lawrence (1955), Quality and Competition, New York, NY: Columbia University Press.
Abraham, M., Crawford, J., & Fisher, T. (1999). Key factors predicting eff ectiveness of cultural change and improved productivity in implementing total quality management. International Journal of Quality and Reliability Management, 16(2), 112-132.
Ackoff, R. (1993, March). Beyond TQM. Journal for Quality and Participation. 66-78.
The company is now considered the second largest automaker in the world. Within one year after its inception, the company brought well-known brands under its name such as Cadillac, Cartercar and Pontiac. The company was originally owned by William Durant but excessive debt cost him the ownership in 1910 when the bank took it over. Durant then started the Chevrolet Motor company. In 1920s, the company sales surpassed those of Ford Motor Company due to brilliant leadership of Alfred Sloan. In the next decade, the company expanded and started Greyhound bus service. During the Second World War, the company faced threat of nationalization from Nazi government. But due to personal and business contacts, the company abandoned its German operations in return for a complete tax write-off. Its post war growth was impressive as General Motors became the first ever U.S. company to pay $1 billion in taxes. It was also…
History of Ford Motor Company: http://wardsautoworld.com/ar/auto_history_ford_motor/
History of General Motors: http://www.gm.com/corporate/about/history/
According to the site Ford's Human esource goal is " to build a team of people who possess strong consumer instincts and innovative ideas, who draw strength from diversity, and who can deliver the performance needed to compete effectively in a global marketplace." Of all these opportunities I would be most interested in learning and development because I like to teach others how to do things and this would be a fine way of demonstrating that skill and contributing to human resource strategy.
In order to improve Human esource strategic initiatives at Ford I would suggest to make the company as friendly as possible to work for. This would include listening and respecting to their many employees. Often better pay and benefits works to placate the worker into obeying and toeing the company line, but sometimes letting the workers contribute to the actual strategic planning of the business would provide…
Ford Motor Company. " Human Resources Career Paths. " Viewed on 23 April 2013. Retrieved from http://corporate.ford.com/careers/career-paths/human-resources?&ccode=U.S.
The Society of Human Resources Management (SHRM). General format. Retrieved from http://www.shrm.org
Stewart, G.L., & Brown, K.G. (2012). Human resource management (2nd ed.). Danvers, MA: John Wiley & Sons, Inc.
Price elasticity of demand
Traditionally, large ticket items do not have a great deal of elasticity in terms of price, because they are viewed as necessary goods, although they are not as elastic as a supermarket item one can 'stock up' on in bulk when it goes on sale. Car demand can be somewhat elastic in the sense that people can elect not to buy a new car, purchase a used car, or lease a model until prices decline -- there are market substitutes that can be cheaper, if the car market prices goods too high, as Ford was pricing its vehicles too high, and producing too many high-cost vehicles. Also, the price of compatible goods like gas can impact the choice of vehicle consumers chose to purchase. The Toyota Prius' popularity grew with the price of gas.
Ford's North American operations lost $1.6 billion in 2006,…
Lassa, Todd. (2007). "Ford brass unveils rescue plan. But is it enough?" Motor
Trend. Retrieved 30 Jun 2007 at http://www.motortrend.com/future/spied_vehicles/112_0604_ford_motor_co
Webster, Sarah. (29 Jun 2007). "Ford leaders talk global warming, fuel economy in letter." The Detroit Free Press. Retrieved 30 Jun 2007 at http://www.freep.com/apps/pbcs.dll/article?AID=/20070629/Business01/70629071/1014/Business01
S.. Over a period of time, even the manufacturers, like Ford, move their manufacturing bases to China. (Chain eaction: Big Three's Outsourcing Plan: Make Parts Suppliers Do it) manufacturing company that is giving employment to a large population of a town closes its operations and shifts its operations to elsewhere; this leads to loss of jobs. The entire town gets affected. As the public are not earning, they cannot buy and cannot pay taxes. The whole economy comes to a standstill. Hence, moving manufacturing base weakens the economy. Ford closed its New Jersey plant after 55 years of its existence. This closing resulted in early retirement of about 300 workers. The balance 600 workers were transferred to other Ford plants. By this closing down, about 400 jobs were eliminated. Ford is shrinking American operations, but is investing in Asia. When American companies are moving out of U.S., foreign companies starts…
China-into the fast lane. Retrieved at http://www.ford.com /en/company/about/corporateCitizenship/report/articlesChinaMeiWeiCheng.htm. Accessed on 8 February, 2005
Company in Action: Ford invests $1 billion in China. Dragon venture Newsletter. Retrieved at http://www.dragonventure.com/En/1003/newsletter_5.shtml. Accessed on 8 February, 2005
Corporate America and Outsourcing. Retrieved at http://www.nondot.org/~kungfoomaster/me/corp.html. Accessed on 8 February, 2005
Dobbs, Lou. Exporting America: Why Corporate Greed is Shipping American Jobs Overseas. Retrieved at http://www.businessknowhow.com/manage/export1.htm . Accessed on 8 February, 2005
The company makes sustained investments in the technologies it uses and incorporates to improve the final quality of the products, but also in the complementary service it offers, such as financial assistance or vehicle maintenance (The Ford Motor Company Website, 2009).
The Communities as Stakeholders
It is generally accepted than any economic agent will place a reduced emphasis on the role of communities as stakeholders, than on that of consumers. While it can be argued that Ford has implemented a similar approach and has paid increased attention to clients rather than communities, the automobile maker cannot be accused of wrongful behavior within the communities in which it operates. And this is even true despite the massive firings which shook the company throughout the past year as they were simply taken as drastic measures to help the company overcome the financial crisis, and not as direct endeavors aiming to attack the…
Svendsen, A., 1998, The Stakeholder Strategy: Profiting from Collaborative Business Relationships, Berrett-Koehler Publishers, ISBN 1576750477
2009, The Ford Motor Company Website, http://www.ford.com last accessed on November 18, 2009
Ford Motor Company 2008 Annual Report,