Ford Motor Company Essays (Examples)

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Ford Motors Company

Words: 1654 Length: 4 Pages Document Type: Essay Paper #: 45665335

Marketing Plan for Ford Motors Company

The logic is really very simple -- when a model is supposed to be for women, it has to be designed by women.

It is clear that cars are now being purchased in USA for both men and women, and many times, women have their own cars. This fact had been realized as early as 1956 when there was a model called Dodge La Femme for women to drive and probably that was the reason why it failed. (Women and SUVs) There was a difference in the thinking of men who designed the car and women who were supposed to drive it.

The market for cars among women is large and it had been 20% of the new vehicles during 1984 and this has gone up to 28% in 1990. The decisions are taken by them in 80% of the cases of purchase. (Women…… [Read More]


Concept cars for women. 4 March, 2004. Retrieved from Accessed on 18 July, 2005

Kile, Heather. Women and SUVs. Retrieved from Accessed on 18 July, 2005

Ten Cars Women Love. Retrieved from Accessed on 18 July, 2005

Women and minority automobile buyers. Road and Travel Magazine. Retrieved from
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Ford Case Strategic Case Study Ford Motors

Words: 1038 Length: 4 Pages Document Type: Essay Paper #: 22637276

Ford Case

Strategic Case Study: Ford Motors

Company Overview

Ford Motors is one of the oldest and largest auto manufacturers in the world, and despite being enormously hard-hit by the economic downturn of the recent past the company has returned to profitability and has been successful in redefining its strategy and realigning its resources to achieve its strategic ends (Ford, 2012; Hoover, 2012; euters, 2012). With internationally-based sourcing, manufacturing, distribution, and sales operations, the company is also quite large in terms of geographic spread, which comes with advantages and disadvantages (Ford, 2012; euters, 2012). The following pages present a brief overview of the company's current strategy in the light of the recent near-collapse of the company and its climb to profitability, and also gives a summary of a strategy the company could possibly pursue to further solidify its position and increase profitability.

Existing Objectives and Strategies

Many companies underwent serious…… [Read More]


Ford. (2012). 2011 Annual Report. Accessed 1 May 2012.

Hoovers. (2012). Ford Motor Co. Accessed 1 May 2012.

Johnston, R. & Bates, J. (2003). The Power of Strategy Innovation. New York: AMACOM.

Reuters. (2012). Ford Motor Co. 1 May 2012.
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Ford Motors Corp -- Business

Words: 2714 Length: 10 Pages Document Type: Essay Paper #: 53699824

4 the Competition

Ford Motors Company activates in a mature and highly competitive market and threats come not only from within the United States, but also from abroad. Due to globalization and market liberalization, the automobile manufacturers from Asia are easily capable to sell their products to the American consumer. Brands play a pivotal role in competition as customers tend to make purchases based on it. The competition is also intensified by the vast offering of substitute products, often materialized in public transports or personal automobiles running on alternative combustibles. Another source of rivalry is that the products often seem to look alike, and there are few features that offer one vehicle a point of difference.

The effects of the intense competition are various and often depend on the unique characteristics of the company, its served customers and the market where it operates. There are two most common outcomes. The…… [Read More]


Brand, M., 2006, the Auto Industry View of Ford's Downsizing Plan, NPR, last accessed on October 2, 2008

Nolan, J., August 7, 1997, the Battle of the Overpass, the Detriot News

Rioux, S.M., Bernthal, P.R., Wellis, R.S., the Globalization of Human Resource Practices, Development Dimensions International, Retrieved from on October 2, 2008

2008, Automotive News, / last accessed on October 2, 2008
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Ford Motor

Words: 1588 Length: 5 Pages Document Type: Essay Paper #: 54205309

Ford Motor

Introduction of the company - Ford

Ford Motor Business began in 1903 by Henry Ford and it has constantly remained within family group possession ever since that period. The business created and applied assembly line manufacturing from the launch of the Model T. In the year 1909, and created planes and automobiles for U.S. Allies in The Second World War. Ford has worked globally since 1904, in the event it opened a division in Canada to acquire entry to Commonwealth marketplaces. With regard to the initial half in the Twenty-first century, Ford continued to be the prominent automobile manufacturer in the marketplace it had successfully developed. In 1956, Toyota released its initial automobile in the United States of America, and started acquiring marketplace share. In hindsight this became the turning point within the U.S. marketplace, and since the Twenty-first century came to an end Ford experienced declining marketplace…… [Read More]


Barry, S. (2009). Extraordinary slowdown' in sales brings pounds 10.2bn loss; But Ford 'is set to break even in 2011. Western Mail. Cardiff UK. pp31-32.

Blitterswijk, M.V. And Karadzhov, R. (2011). Financial and Strategic Analysis of Ford Motor Company and Tata Motors. CBS - M.Sc. Finance and Strategic Management.

Dornbach-Bender, R., Slade, B. And Thorpe, J. (2009). Strategic Report for Ford Motor Company. Oasis Consulting.

Solid Works. (2010). Ford Motor Company: Little things can make a huge impact on quality. Partner Case Study: Solid Works with Varatech Sigmund.
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Ford Motors Corp Marketing Overview

Words: 1140 Length: 4 Pages Document Type: Essay Paper #: 41780812

Financial Objectives

Throughout the few recent years, the Ford Company has ended fiscal years with negative profits. Despite this however, they remain strong and able to finance their operations without endangering organizational stability. Nonetheless, the past profits are not able to sustain long periods of time of losses. In this order of ideas then, the financial objectives of the managerial team at Ford can be summarized as follows:

"Finance our plan and improve our balance sheet" (Ford Motor Company 2008 Annual eport)

Increase sales to generate more revenues

Increase investments with the aim of generating sustainable revenues, not only in terms of actual revenues, but also in terms of prestige and position within the market

6. Target Markets

As it has been mentioned before, modifications have occurred in the way Ford segments its customer base. Once appealing to wealthy individuals who wanted to make a socio-economic statement, the marketing team…… [Read More]


Tippins, R., 2006, Ford's Bold New Marketing Strategy, All Business, last accessed on June 29, 2009

Ford Motor Company 2008 Annual Report, Retrieved from     /about-ford/investor-relations/company-reports/annual-reports on June 29, 2009

2008, Ford Rethinking Marketing Strategy for 2009 F-150, Left Lane,  last accessed on June 29, 2009

2009, One Ford Mission, Ford Motor Company Website,
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Ford Motor Car Co Is

Words: 1858 Length: 6 Pages Document Type: Essay Paper #: 41582285

If Boca Raton, Fla. buys 32 Explorers, we need to let the entire municipal market know about it.

Foreign sales

The key to foreign sales is understanding that the Explorer will be a luxury item in much of the rest of the world. Ford Explorers may be driven by middle-class families and soccer moms in the United States, but the $30,000 price tag is going to make the Explorer an upper-class item in countries with a lower standard of living than the United States.

Naturally, to overseas upper-class drivers, the vehicles they drive are status symbols, and we must focus on the prestige element of owning an Explorer. We should look for luxury lifestyle magazines - foreign versions of the Robb Report, for example - and purchase adverting that focuses on the luxury features and prestige factor of owning the Explorer. Ads with American celebrities, who often are even more…… [Read More]

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PI and Unemployment Ford Motor

Words: 715 Length: 2 Pages Document Type: Essay Paper #: 91944674

The government estimates that quality improvements in light trucks have an estimated retail value of $361.76 (Robb and Schroeder, 2006). Improvements included many high demand items such as tire monitoring systems, better air bags, improved power trains, reduced emissions, and a number of other changed to standard option packages (Robb and Schroeder, 2006). The Bureau of labor Statistics reports that similar changes have been made to passenger cars, totaling $139.96 for the average 2007 model (Foster, 2006).

Drops in prices, combined with rising costs means that many other manufacturers like Ford will have to do some drastic restructuring. Ford's lay offs will add to national unemployment levels in the future. Ford has a solid plan for recovery, although it may not be fast enough for many analysts. Ford estimates that it will be in the black again by the end of 2009 (Gharib, 2006). The immediate future does not bode…… [Read More]

Works Cited

AmosWeb. (2006). State of the ECONOMY. Retrieved December 9, 2006 at

Foster, T. (2006). News. Bureau of Labor Statistics. November 14, 2006. Retrieved December 9, 2006 at 14, 2006.

Gharib, S. (2006). NBR Complete Transcripts: 09-15-2006. Retrieved December 9, 2006 at

Peters, J. (2006). Prices Fell Sharply In October. November 15, 2006. New York Times. Section C, Page 1, Column 6. Retrieved December 9, 2006 at
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Innovation Management at Ford Motors

Words: 3250 Length: 10 Pages Document Type: Essay Paper #: 21514353

Additionally, aside financial resources, they also used their assets. The most relevant example in this sense is the selling of part of its interests in Mazda. It as such transformed its assets into liquidities -- the 20% shares in Mazda were converted into $540 million (Murphy) -- that better allowed them to pursue their innovation objectives.

The matter of technological innovation is not only a core focus of Ford's, but of all players within the American automobile industry. The reasons for the rivalry in terms of &D are numerous, the most outstanding however being constituted by the desire to attract and satisfy as many customers as possible, managing as such to increase organizational revenues. "&D efforts in the U.S. Auto industry are channeled into a variety of processes such as stamping, casting, machining, and assembling. Within the time-frame of our investigation, &D efforts had to embrace sudden changes in taste…… [Read More]


Brighton, G., July 17, 2006, Ford to Drive Revolution with £1bn R&D Project, PSFK,  last accessed on May 6, 2009

Murphy, J., November 18, 2008, Ford Cuts Mazda Stake, The Wall Street Journal

Ramrattan, L.B., 1998, R&D Rivalry in the U.S. Automobile Industry: A Simultaneous Equation Model Approach to Bain's Hypothesis, American Economist, Vol. 42

Ramsey, J., October 7, 2007, Ford is Biggest Spender on R&D, AutoBlog, / last accessed on May 6, 2009
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TQM Initiatives at Ford Motors

Words: 2935 Length: 11 Pages Document Type: Essay Paper #: 69638352

Normally, the designer's direct involvement into the user-research process is noted to be limited. There is however a need for a close collaboration between the researchers and the designers so that the quality attributes that are desired by the clients are adequately included into the final product (Donnelly, 2000).

It is therefore clear that for the user's perceptions of quality to be adequately captured and incorporated into the design and production stages of a given product, usability research must be thoroughly conducted and the results clearly communicated by the researchers to the design team. Ford Motors's application of a user-centric approach to the production of its products makes it very crucial for the company to actively be connected to the latest thoughts and perceptions that its clients may harbor.

The successful the initiative

It is important that the success of the TQM initiative to be gauged so as to highlight…… [Read More]


Ahire, S.L. 1997. Management Science- Total Quality Management interfaces: An integrative framework. Interfaces 27 (6) 91-105.

Abbott, Lawrence (1955), Quality and Competition, New York, NY: Columbia University Press.

Abraham, M., Crawford, J., & Fisher, T. (1999). Key factors predicting eff ectiveness of cultural change and improved productivity in implementing total quality management. International Journal of Quality and Reliability Management, 16(2), 112-132.

Ackoff, R. (1993, March). Beyond TQM. Journal for Quality and Participation. 66-78.
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History of Automakers Ford Motor

Words: 603 Length: 2 Pages Document Type: Essay Paper #: 88504505

The company is now considered the second largest automaker in the world. Within one year after its inception, the company brought well-known brands under its name such as Cadillac, Cartercar and Pontiac. The company was originally owned by William Durant but excessive debt cost him the ownership in 1910 when the bank took it over. Durant then started the Chevrolet Motor company. In 1920s, the company sales surpassed those of Ford Motor Company due to brilliant leadership of Alfred Sloan. In the next decade, the company expanded and started Greyhound bus service. During the Second World War, the company faced threat of nationalization from Nazi government. But due to personal and business contacts, the company abandoned its German operations in return for a complete tax write-off. Its post war growth was impressive as General Motors became the first ever U.S. company to pay $1 billion in taxes. It was also…… [Read More]


History of Ford Motor Company:

History of General Motors:
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Ford HRM the Role of

Words: 725 Length: 3 Pages Document Type: Essay Paper #: 42009314

According to the site Ford's Human esource goal is " to build a team of people who possess strong consumer instincts and innovative ideas, who draw strength from diversity, and who can deliver the performance needed to compete effectively in a global marketplace." Of all these opportunities I would be most interested in learning and development because I like to teach others how to do things and this would be a fine way of demonstrating that skill and contributing to human resource strategy.

In order to improve Human esource strategic initiatives at Ford I would suggest to make the company as friendly as possible to work for. This would include listening and respecting to their many employees. Often better pay and benefits works to placate the worker into obeying and toeing the company line, but sometimes letting the workers contribute to the actual strategic planning of the business would provide…… [Read More]


Ford Motor Company. " Human Resources Career Paths. " Viewed on 23 April 2013. Retrieved from

The Society of Human Resources Management (SHRM). General format. Retrieved from

Stewart, G.L., & Brown, K.G. (2012). Human resource management (2nd ed.). Danvers, MA: John Wiley & Sons, Inc.
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Ford Future Market Conditions The

Words: 849 Length: 2 Pages Document Type: Essay Paper #: 73229870

Price elasticity of demand

Traditionally, large ticket items do not have a great deal of elasticity in terms of price, because they are viewed as necessary goods, although they are not as elastic as a supermarket item one can 'stock up' on in bulk when it goes on sale. Car demand can be somewhat elastic in the sense that people can elect not to buy a new car, purchase a used car, or lease a model until prices decline -- there are market substitutes that can be cheaper, if the car market prices goods too high, as Ford was pricing its vehicles too high, and producing too many high-cost vehicles. Also, the price of compatible goods like gas can impact the choice of vehicle consumers chose to purchase. The Toyota Prius' popularity grew with the price of gas.

A g.


Ford's North American operations lost $1.6 billion in 2006,…… [Read More]

Works Cited

Lassa, Todd. (2007). "Ford brass unveils rescue plan. But is it enough?" Motor

Trend. Retrieved 30 Jun 2007 at

Webster, Sarah. (29 Jun 2007). "Ford leaders talk global warming, fuel economy in letter." The Detroit Free Press. Retrieved 30 Jun 2007 at
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Ford World Automobile Industry 2009 Which Companies

Words: 616 Length: 2 Pages Document Type: Essay Paper #: 32962416

Ford orld Automobile Industry 2009

hich companies are likely to be most successful over the next five years?

The companies likely to experience the greatest market success in the coming years are those that find a way to simultaneously innovate and, in the case of the Detroit Big 3 especially, find intuitive ways to reduce their capacity. Something that the case study published in the text by Grant (2009) makes quite clear is the notion that the American automotive market's crisis was essentially predicated by a series of assumptions that haven't evolved in several decades and by an oversaturated marketplace.

The text reports that, in fact, in the face of the growing financial crisis, "by the time President Obama took office in January 2009, U.S. auto sales were half of those a year previously. This fall in demand was unprecedented in the industry's history." (Grant, p. 534) The article goes…… [Read More]

Works Cited:

CNN. (2011). Global Fortune 500. CNNMoney.

Grant, R.M. (2009). Contemporary Strategy Analysis, 7th Edition. John Wiley & Sons.
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Ford Moving to China for

Words: 955 Length: 2 Pages Document Type: Essay Paper #: 72609438

S.. Over a period of time, even the manufacturers, like Ford, move their manufacturing bases to China. (Chain eaction: Big Three's Outsourcing Plan: Make Parts Suppliers Do it) manufacturing company that is giving employment to a large population of a town closes its operations and shifts its operations to elsewhere; this leads to loss of jobs. The entire town gets affected. As the public are not earning, they cannot buy and cannot pay taxes. The whole economy comes to a standstill. Hence, moving manufacturing base weakens the economy. Ford closed its New Jersey plant after 55 years of its existence. This closing resulted in early retirement of about 300 workers. The balance 600 workers were transferred to other Ford plants. By this closing down, about 400 jobs were eliminated. Ford is shrinking American operations, but is investing in Asia. When American companies are moving out of U.S., foreign companies starts…… [Read More]


China-into the fast lane. Retrieved at     /en/company/about/corporateCitizenship/report/articlesChinaMeiWeiCheng.htm. Accessed on 8 February, 2005

Company in Action: Ford invests $1 billion in China. Dragon venture Newsletter. Retrieved at Accessed on 8 February, 2005

Corporate America and Outsourcing. Retrieved at Accessed on 8 February, 2005

Dobbs, Lou. Exporting America: Why Corporate Greed is Shipping American Jobs Overseas. Retrieved at . Accessed on 8 February, 2005
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Ford Mustang Marketing Research I Spoke to

Words: 1213 Length: 4 Pages Document Type: Essay Paper #: 27789063

Ford Mustang

Marketing Research

I spoke to five male car owners in their 20s. Three of them had purchased a vehicle in the past two years, the other two had their cars for longer. None of them had purchased a Mustang, but one had a Camaro. The four that owned other types of cars indicated that they did not want a pony car for a number of different reasons, from gas prices to the fact that such cars did not suit their personalities. The other one chose the Camaro because it was the one that "felt right" and was unable to elaborate on that. The respondents, when asked to describe the brand's personality used terms like "fast," "muscle," and "cruising up and down the block." The consumers responded unanimously to the proposition that if the Mustang brand was attached to a different product, it would not make sense. The Mustang…… [Read More]

Works Cited: (2012). Compare 2012 Ford Mustang to the competition in your area. Retrieved March 1, 2012 from

Milkman, K. (2008). Tap consumers desire for "should." Harvard Business Review. Retrieved March 1, 2012 from

Ohnsman, A. (2011). Toyota, Honda lose market share in September U.S. sales rebound. Bloomberg. Retrieved March 1, 2012 from

Perner, L. (2010). Information search and decision making. USC Marshall. Retrieved March 1, 2012 from
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Ford Company Initially Established on

Words: 1415 Length: 4 Pages Document Type: Essay Paper #: 8579676

Ford Company has collaborated with many firms, but the most important three alliances have proven to be Percepta - a partnership with Tele Tech -, UPS Supply Chain Solutions and NewView -formerly e-Steel -. Still, the company's mission has many times proven to be difficult, especially because it has to face 22 competitors, the most important ones being DaimlerChrysler, General Motors and Toyota.Even though, the management staff has chosen to maintain the company's position on the market by designing 'smarter and more efficient models" of cars, which would be safer as well. In what the prices are concerned, many models, especially the luxury ones, can be considered quite expensive, but, on the other hand, the company provides its clients with the possibility to apply for credits, a marketing strategy which offered Ford Group the chance to register 49.39% of the market sales. Cutting prices would represent a future promotion plan…… [Read More]


Ford company, at

Ford Motor Company, at     /en/company/default.htm?referrer=home

Ford's Mission's Statement, at  

Ford Motor Company Annual Report, at
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Ford Decisions Decision-Making and Management

Words: 946 Length: 3 Pages Document Type: Essay Paper #: 13671964

This is a process which combines both sound organizational theory and the democratic corporate governance to help a company like Ford enact all its moving parts in the face of the current crisis.

3) Explain how any additional information you propose could be of benefit to the decision making process of the organization.

Decision-making is impacted by a wide variance of concerns and conditions, many of which will be relegated in consideration behind some more dominant areas of concern such as accounting conditions or market sales. However, it is not always possible for the immediate leadership team to consider all relevant aspects of a decision given the many responsibilities and roles implied by management or administrative authority. Therefore, it will often fall upon members of the organization at other levels to add important peripheral concerns to the conversation surrounding a decision. For instance, in making decisions regarding borrowing in the…… [Read More]

Works Cited:

Datta, K. (2009). The 'Ford' Test of CEO Success. Rediff Business.

McIntyre, D.A. (2009). It Was Inevitable: Ford Can't Dodge the Financial Bullet. Time. Online at,8599,1883276,00.html

Shepard, G. (2005). How to Make Performance Evaluations Really Work. Wiley Publishers.
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Ford Apply the Issues and

Words: 924 Length: 3 Pages Document Type: Essay Paper #: 69594538

The company makes sustained investments in the technologies it uses and incorporates to improve the final quality of the products, but also in the complementary service it offers, such as financial assistance or vehicle maintenance (The Ford Motor Company Website, 2009).

The Communities as Stakeholders

It is generally accepted than any economic agent will place a reduced emphasis on the role of communities as stakeholders, than on that of consumers. While it can be argued that Ford has implemented a similar approach and has paid increased attention to clients rather than communities, the automobile maker cannot be accused of wrongful behavior within the communities in which it operates. And this is even true despite the massive firings which shook the company throughout the past year as they were simply taken as drastic measures to help the company overcome the financial crisis, and not as direct endeavors aiming to attack the…… [Read More]


Svendsen, A., 1998, The Stakeholder Strategy: Profiting from Collaborative Business Relationships, Berrett-Koehler Publishers, ISBN 1576750477

2009, The Ford Motor Company Website,      last accessed on November 18, 2009

Ford Motor Company 2008 Annual Report,
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Ford the Many Different Aspects of Management

Words: 1246 Length: 4 Pages Document Type: Essay Paper #: 92438467


The many different aspects of management, leadership and all the tactics inherent within these concepts provide a wide array of selections for the many aspiring business professionals and decision-makers in the corporate world today. Understanding the key components of an organizational system are beneficial in realizing the true potential of any single agency, company or organization. The organizing function of management is perhaps the greatest tool leaders have at their disposal in conducting the operations of the business interests who guide the organization. The way an organization actually organizes itself describes its purpose and reveals the true essence beyond what is perceived superficially by those who do not understand the fine subtleties of management and leadership. The purpose of this essay is to explore the organizing function of management and apply these functions to certain aspects of organizational resources. I willl use the Ford Motor Company as the example…… [Read More]


Flinn, R. & Green, J. (2011). Detroit outgrows silicon valley in technology jobs as ford binges on hires. Bloomberg Mar 24, Website Retrieved from: ford-binges-on-hires.html

Ford Motor Company Website. Retrieved March 29, 2011 from: ford/governance/board-of-directors/board-of-directors-801p

Grant, T. (2000). Ford motor company: new business leader program. Wharton Center fo Leadership and Change.Website Retrieved from

Howes, D. (2010). Foresight leads to ford's comeback. AnneDoyle Strategies for Leaders Website Retrieved from tentItemID=1748
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Ford Marketing Plan the Following

Words: 1580 Length: 6 Pages Document Type: Essay Paper #: 91065450

Together with excess capacity, this will slow the company's future growth.

The fact that Ford has reduced its personnel levels, while allocating certain amounts of resources overseas and creating jobs abroad because it is cheaper, is seen as a weakness for the company.


The sports segment can be considered an opportunity for the company. Sport-utility vehicles were previously a weakness for Ford. But the company's research and development activity has managed to improve a segment ant to make it much more competitive. The demand for this segment has increased and is expected to follow this trend, given the new customer requirements that have modified because of the financial crisis (Heath, 1993).

Ford is focusing its strategy on going green and on smaller vehicles. These types of vehicles cost less to produce. This leads to reduced prices compared with other vehicles. This is an opportunity for overcoming the negative effects…… [Read More]

Reference list:

1. Annual Report (2008). Ford Motor Company. Retrieved June 14, 2009 from     /doc/2008_annual_report.pdf.

2. Heath, D. (1993). Explorer Leads Ford's Sales Inroads. The Seattle Times. Retrieved June 15, 2009 from

3. Small Cars: A Green, Global Strategy for Ford (2008). Global Auto Shows. Ford Motor Company. Retrieved June 15, 2009 from
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Ford and the World Auto

Words: 1285 Length: 5 Pages Document Type: Essay Paper #: 85235929

S. In sales and innovation and quantity will likely continue to dominate sales as consumers seek cheaper alternatives, either in fuel economy or sticker price, especially in the wake of a downturn of the U.S. economy. It is clear that in the wake of change, and especially growth of competitive systems profitably tends to decrease in all traditional markets. ("Japan's Car Giants Escape" NA)

4.hich companies are likely to be most successful over the next 5 years?

Emerging markets, i.e. foreign competitors are likely to be most profitable over the next five years and in second any existing corporation who has foreseen the massive changes in auto manufacturing and implemented effective and economical models. hen discussing emerging markets one must also consider the fact that the traditional auto industry (mainly in the U.S.) has been historically resistant to the development of ecofriendly autos, short of developing a scrap/recycling industry that…… [Read More]

Works Cited

Bidwai, Praful. INDIA: "World's Cheapest Car Environmentally Costly," Jan 16, 2008

Brown, Lester R. "Planning for the Eco-Economy." USA Today (Society for the Advancement of Education) Mar. 2002: 31.

Ealey, Lance a., and Luis Troyano-Bermudez. "The Automotive Industry: A 30,000-Mile Checkup." The McKinsey Quarterly (2000): 72.

Japan's Car Giants Escape Domestic Woes with New Assault on U.S. Market." Sunday Business (London, England) 12 Jan. 2003: NA.
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Ford Inc - Revised the Ford

Words: 706 Length: 2 Pages Document Type: Essay Paper #: 74323929

At the same time, Ford has not shied away entirely from larger vehicles. It still offers a range of crossovers, SUVs and trucks with powerful motors and towing capacity, and has expanded its product line in the last year, now that the economy has picked up again (Ford, 2010). This allows it to compete in a market with limited competition, since companies like Toyota and Nissan do not offer many large vehicles. However, Ford is not offering as great a variety as GM or Chrysler, which have many trucks and SUVs to choose from. This is still beneficial for the company: it is able to compete in the large vehicle market, but has a reduced number of vehicles in comparison to its competitors, so it is not wasting money on developing and assembling too many different models.

Lastly, with a strong variety of vehicle options, Ford has expanded into new…… [Read More]


Ford Motor Co. Global Operations. Retrieved Feb 22, 2011 from:

Google Finance. Ford Motor Company quote. Retrieved Feb 14, 2011 from:
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Ford's Impact of Downsizing Globalization

Words: 967 Length: 3 Pages Document Type: Essay Paper #: 7241772

But regardless of the reasons for downsizing, fact remains that it is a process which severely affects both the organization as well as its employees. The major effect upon the organization is related to the corporate culture. In this order of ideas, Ford, like most American companies, promoted the idea of a secure workplace, one in which the employee is valued, cherished and accordingly rewarded. But his firing directly contradicts this initially stated mission, forcing as such the stakeholders to question the true intentions and capabilities of the organization which led it to stepping over their promoted culture. Looking at it from a different angle, the situation presents itself with an opposite conclusion. To better explain, the corporate culture at Ford, again like in most American companies, clearly states the company's intent to register profits. And if achieving this desiderate requires the downsizing of the personnel, they will engage in…… [Read More]


Maynard, M., 2007, Ford Chief Sees Small as Virtue and Necessity, the New York Times

Downsizing, What Is, 2008,,sid9_gci759501,00.htmllast accessed on March 8, 2008

Longman Dictionary of Contemporary English, 2008, accessed on March 8, 2008
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Ford the Organization and Its

Words: 1472 Length: 5 Pages Document Type: Essay Paper #: 98785521

What the accountant manager basically does is to assess the costs, inputs and processes associated with the organizational products and services. They then organize this gathered information in a way that managers know the costs per unit and the labor per unit incurred in the making of a respective product or service, as well as the number of vehicles employed in the distribution of the products or services (Williamson, 2003).

Overall, the role of accounting management is that of providing the organizational leaders with sufficient and adequate information to be used in the decision making process. This is true in all organizations, including Ford Motors Company, where managers use accounting data to reach the established desiderates, but also to assess the microenvironmental situation and establish SMAT goals (Specific, Measurable, Attainable, ealistic and Time framed).

An actual analysis of the management accounting function within Ford is quite a difficult task for…… [Read More]


Bhimani, A., 1996, Management Accounting: European Perspectives, Oxford University Press, ISBN 0198289669

Williamson, D., 2003, Introduction to Management Accounting, St. Martin College, Retrieved from on July 14, 2009

2009, Despite Record Losses, Ford Refuses TARP, Directorship, last accessed on July 14, 2009

2009, Ford Motor Company, Hoovers, -- /free-co-factsheet.xhtml last accessed on July 14, 2009
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Ford Mustang Marice Campbell in the Early

Words: 613 Length: 2 Pages Document Type: Essay Paper #: 98797757

Ford Mustang

Marice Campbell

In the early 1960s, one of the only truly "American" sports car was the Corvette. Unfortunately, for most people at the time, the price of a Corvette was simply too high. The Thunderbird, previously a sporting car, had grown into a large luxury car, and those enthusiasts who wanted a two-seater sport vehicle were forced to buy imports (Georgano). However, demographics were changing the face of the car buying experience in America, and within a few years the post-war baby boomers would be purchasing their first cars.

Ford Motor Company realized that there was a new market emerging, and 5 months prior to the typical start of the 1965 model year released the Ford Mustang. It was the automaker's most successful launch since the model A. Although it has undergone a number of transformations and is on its fifth generation, the Ford Mustang changed the way…… [Read More]


Boss, H. (2012). "2012 Ford Mustang Consumer Review." (12/2/11).

Retrieved from:

Georgano, G. A History of Sports Cars. New York: Dutton, 1971.

Hinkley, J., The Big Book of Car Culture. Detroit: Motor Books, Inc., 2005.
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Strategy to Beat Competitors Using Supply Chain and Operations Case of Ford

Words: 1570 Length: 5 Pages Document Type: Essay Paper #: 55095393

Ford Motors: Strategy to Beat Competitors Using Operations and Supply Chain

Company Overview

Ford Motor Company is the second largest automobile manufacturer in the United States apart from General Motors. The Ford Company is credited for the production of trucks and cars for mass markets. The company also produces car accessories such as cars' electronic components, vehicles' plastic, and replacement parts. Moreover, Ford Motor owns approximately 8% stakes in Aston Martin, a 2.1% stake in Mazda, and 49% stake in Jiangling. Ford Motor also develops joint ventures with several companies around the world. The company has also diversified their business operations into financial services such as American oad Insurance and Ford Motor Credit. However, Lincoln and Ford's models accounted for the approximately 10.5% of the company sales in the United States. A rise in prosperity of emerging markets has made Ford focusing their business attention in China. At the end…… [Read More]


Kearney, A.T. (2013). Creating Competitive Advantages through Supply Chain: Insights on India. Council of Supply Chain Management Professional.

Bozarth, C. & Handfield, R.B. (2012). Introduction to Operations and Supply Chain Management. Pearson Education.

Ned Davis Research (2016). NYSE:F Ford Motor Company. USA.

Morningstar (2016).Ford Motor Co F (XNYS). USA.
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Leadership Issues at Ford Motors

Words: 612 Length: 2 Pages Document Type: Essay Paper #: 27216980

One of the main reasons for his success has been the fact that Mulally was not intimidated by the necessary decision to divest large assets despite possible concerns that doing so demonstrated weakness of fear on the part of the organization. Mulally recognized that the current challenges facing the organization required consolidation and solidarity of Ford brand names instead of diversity (Hochleutner, 2011), which conflicts with traditional business management theory in many situations (Hill & McShane, 2007). The strategic vision that Mulally demonstrated in that respect is a fundamental component of effective organizational leadership (Hill & McShane, 2007).

Under Mulally's leadership, Ford has also embraced technological innovation (Hochleutner, 2011) and in the broadest sense that extends beyond merely innovation of its product line. In that regard, Mulally recognized the importance of the newest forms of social media, especially with the youngest segment of its market. Instead of relying on traditional…… [Read More]


Hill, C.W.L. And McShane, S.L. (2007). Principles of Management. New York:


Hochleutner, M. "Ford CEO, Alan Mulally, on remarkable turnaround: It took leadership, courage, and service to something great." (February 9, 2011). Retrieved March 4,

2011 from the Stanford University Center for Leadership Development and Research (CDLR), from:
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Ratio Analysis Ford

Words: 1898 Length: 5 Pages Document Type: Essay Paper #: 46224180

Ford Motor Company is headquartered in Detroit and operates globally. The company competes primarily in cars and light trucks. The company was founded in 1903 and today is one of the Big Three of U.S. automakers. The industry has globalized rapidly over the past few decades, and Ford now operates plants around the world. The company rose to prominence not only as an early automobile maker but the developer of the assembly line, and a leader in industrial production techniques. These allowed Ford to sell more cars than its competitors early, allowing it to establish itself as a market leader. The company today sells two main lines -- Ford and Lincoln (, 2015). The industry is also in a state of flux with respect to technological change. Electric cars, and greater fuel efficiency are driving one segment of the market, while other segments still rely on light trucks and larger…… [Read More]

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GM 2013 Annual Report. Retrieved April 11, 2015 from
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Ford Mustang Financials as a Company Ford

Words: 3250 Length: 10 Pages Document Type: Essay Paper #: 53945531

Ford Mustang


As a company, Ford has improved its sales in the past two years, after struggling during the recession. Ford's revenues in the last fiscal year (2011) were $136 billion, compared with $116 billion in FY2009 and $168 billion in FY2007. The company's profits have also fluctuated over that time period. FY2011 saw a profit of $20.2 billion, compared with $2.7 billion in FY2009 and a loss of $2.8 billion in FY2007. Thus, even though the company as a whole has seen its sales decline, cost controls and better pricing have allowed Ford to earn more profit from its sales.

The Mustang sold just over 70,000 units in 2011, giving the company a 29% market share. This was second to the Camaro, which sold over 88,000 units for a 37% share. The only other serious competitor was the Dodge Challenger with a 16% share (, 2012). Overall, Ford…… [Read More]

Works Cited:

Connor, M. (2010). Scoop! Next Ford Mustang going global. Motor Trend. Retrieved April 5, 2012 from

Forbes. (2011). Ford hits $14 with China growth, fuel efficiency focus. Forbes. Retrieved April 8, 2012 from (2012). Mustang detailed comparison. Retrieved April 5, 2012 from     /cars/mustang/compare/

Greenberg, K. (2009). Ford uses social media to target younger buyers. Marketing Daily. Retrieved February 11, 2012 from
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Ford vs G M

Words: 804 Length: 3 Pages Document Type: Essay Paper #: 48775238

Ford vs. GM

The author of this report is asked to compare two companies from the same industry. For the purposes of this report, those two companies shall be Ford and General Motors. A one page treatise will be offered for each company giving the history and performance of the two firms over time. Three years of financial data will be offered for each company including financial ratio data. Finally, a verdict will be offered as to which company (if not both or neither) are worth owning at this time.

General Motors

General Motors has been around in some form since 1908 when it was founded in Flint, Michigan. General Motors was the global leader in sales for nearly eight decades until 2007 when it ceded that throne to Toyota. Not long after that, General Motors filed chapter 11 bankruptcy with heavy government involvement and guidance. The involvement was heavy…… [Read More]


Ford. (2013, September 30). Ford -- New Cars, Trucks, SUVs, Hybrids & Crossovers |

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Vehicles . Retrieved September 30, 2013, from     /

General Motors. (2013, September 30). General Motors Company | Official Global Site |
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Ford Apply the Issues and

Words: 952 Length: 3 Pages Document Type: Essay Paper #: 87420235

Additionally, as the economic crisis hit the company, the efforts to sustaining the development of communities have also decreased.

Ford customers

The customers have generally represented the centerfold of the Ford Motor strategy in the meaning that the company strived to satisfy their needs and provide them with the products and services they desired. This statement seemed however more applicable with the past, rather than today. Ford understood the Americans' need for large, safe and reliable automobiles, which not only served the mobility needs, but also made an international as well as social statement. And Ford was perfect at satisfying these needs. However, as change affected the international context, the automobile manufacturer proved unable to change its approach. The customers were being harshly impacted by the soaring prices of oil and were also becoming more environmentally responsible consumers. This basically meant that they no longer required the traditional large size…… [Read More]


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Individual Report Style Case Analysis - Ford

Words: 2515 Length: 9 Pages Document Type: Essay Paper #: 95227600

Individual eport style Case Analysis: - Ford Motor Company - IN TEXT CASE 18 Case Objectives 1. To examine external internal forces affect competitive strategy. 2. To investigate choices business corporate-level strategies a highly turbulent industry.

Ford Motor Company

The modern day society is still striving to overcome the impediments of the economic crisis that commenced in 2007 in the United States real estate sector. The crisis left people unemployed, losing their life savings, and the economic agents in hurdle. Still, in these difficult times, the leading American manufacturer of automobiles reemerges as a strong and stable organization.

Ford Motor Company has not used federal funds to overcome the crisis, but has focused on reconsolidating itself in order to restore its balance and financial stability. Today, the organization is revealing the first signs of this stability, yet challenges still remain.

General information about Ford Motor Company

Ford Motor Company was…… [Read More]


Mehta, S., 2011, Oligopoly characteristics, Buzzle,  last accessed on March 27, 2012

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