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Ford Motors Company

Words: 1654 Length: 4 Pages Document Type: Term Paper Paper #: 45665335

Marketing Plan for Ford Motors Company

The logic is really very simple -- when a model is supposed to be for women, it has to be designed by women.

It is clear that cars are now being purchased in USA for both men and women, and many times, women have their own cars. This fact had been realized as early as 1956 when there was a model called Dodge La Femme for women to drive and probably that was the reason why it failed. (Women and SUVs) There was a difference in the thinking of men who designed the car and women who were supposed to drive it.

The market for cars among women is large and it had been 20% of the new vehicles during 1984 and this has gone up to 28% in 1990. The decisions are taken by them in 80% of the cases of purchase. (Women…… [Read More]


Concept cars for women. 4 March, 2004. Retrieved from  Accessed on 18 July, 2005

Kile, Heather. Women and SUVs. Retrieved from  Accessed on 18 July, 2005

Ten Cars Women Love. Retrieved from Accessed on 18 July, 2005

Women and minority automobile buyers. Road and Travel Magazine. Retrieved from
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Ford Case Strategic Case Study Ford Motors

Words: 1038 Length: 4 Pages Document Type: Case Study Paper #: 22637276

Ford Case

Strategic Case Study: Ford Motors

Company Overview

Ford Motors is one of the oldest and largest auto manufacturers in the world, and despite being enormously hard-hit by the economic downturn of the recent past the company has returned to profitability and has been successful in redefining its strategy and realigning its resources to achieve its strategic ends (Ford, 2012; Hoover, 2012; euters, 2012). With internationally-based sourcing, manufacturing, distribution, and sales operations, the company is also quite large in terms of geographic spread, which comes with advantages and disadvantages (Ford, 2012; euters, 2012). The following pages present a brief overview of the company's current strategy in the light of the recent near-collapse of the company and its climb to profitability, and also gives a summary of a strategy the company could possibly pursue to further solidify its position and increase profitability.

Existing Objectives and Strategies

Many companies underwent serious…… [Read More]


Ford. (2012). 2011 Annual Report. Accessed 1 May 2012.

Hoovers. (2012). Ford Motor Co. Accessed 1 May 2012.

Johnston, R. & Bates, J. (2003). The Power of Strategy Innovation. New York: AMACOM.

Reuters. (2012). Ford Motor Co.  1 May 2012.
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Ford Motors Corp -- Business

Words: 2714 Length: 10 Pages Document Type: Research Proposal Paper #: 53699824

4 the Competition

Ford Motors Company activates in a mature and highly competitive market and threats come not only from within the United States, but also from abroad. Due to globalization and market liberalization, the automobile manufacturers from Asia are easily capable to sell their products to the American consumer. Brands play a pivotal role in competition as customers tend to make purchases based on it. The competition is also intensified by the vast offering of substitute products, often materialized in public transports or personal automobiles running on alternative combustibles. Another source of rivalry is that the products often seem to look alike, and there are few features that offer one vehicle a point of difference.

The effects of the intense competition are various and often depend on the unique characteristics of the company, its served customers and the market where it operates. There are two most common outcomes. The…… [Read More]


Brand, M., 2006, the Auto Industry View of Ford's Downsizing Plan, NPR,  last accessed on October 2, 2008

Nolan, J., August 7, 1997, the Battle of the Overpass, the Detriot News

Rioux, S.M., Bernthal, P.R., Wellis, R.S., the Globalization of Human Resource Practices, Development Dimensions International, Retrieved from  on October 2, 2008

2008, Automotive News,  / last accessed on October 2, 2008
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Ford Motor

Words: 1588 Length: 5 Pages Document Type: Essay Paper #: 54205309

Ford Motor

Introduction of the company - Ford

Ford Motor Business began in 1903 by Henry Ford and it has constantly remained within family group possession ever since that period. The business created and applied assembly line manufacturing from the launch of the Model T. In the year 1909, and created planes and automobiles for U.S. Allies in The Second World War. Ford has worked globally since 1904, in the event it opened a division in Canada to acquire entry to Commonwealth marketplaces. With regard to the initial half in the Twenty-first century, Ford continued to be the prominent automobile manufacturer in the marketplace it had successfully developed. In 1956, Toyota released its initial automobile in the United States of America, and started acquiring marketplace share. In hindsight this became the turning point within the U.S. marketplace, and since the Twenty-first century came to an end Ford experienced declining marketplace…… [Read More]


Barry, S. (2009). Extraordinary slowdown' in sales brings pounds 10.2bn loss; But Ford 'is set to break even in 2011. Western Mail. Cardiff UK. pp31-32.

Blitterswijk, M.V. And Karadzhov, R. (2011). Financial and Strategic Analysis of Ford Motor Company and Tata Motors. CBS - M.Sc. Finance and Strategic Management.

Dornbach-Bender, R., Slade, B. And Thorpe, J. (2009). Strategic Report for Ford Motor Company. Oasis Consulting.

Solid Works. (2010). Ford Motor Company: Little things can make a huge impact on quality. Partner Case Study: Solid Works with Varatech Sigmund.
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Ford Motors Corp Marketing Overview

Words: 1140 Length: 4 Pages Document Type: Essay Paper #: 41780812

Financial Objectives

Throughout the few recent years, the Ford Company has ended fiscal years with negative profits. Despite this however, they remain strong and able to finance their operations without endangering organizational stability. Nonetheless, the past profits are not able to sustain long periods of time of losses. In this order of ideas then, the financial objectives of the managerial team at Ford can be summarized as follows:

"Finance our plan and improve our balance sheet" (Ford Motor Company 2008 Annual eport)

Increase sales to generate more revenues

Increase investments with the aim of generating sustainable revenues, not only in terms of actual revenues, but also in terms of prestige and position within the market

6. Target Markets

As it has been mentioned before, modifications have occurred in the way Ford segments its customer base. Once appealing to wealthy individuals who wanted to make a socio-economic statement, the marketing team…… [Read More]


Tippins, R., 2006, Ford's Bold New Marketing Strategy, All Business,  last accessed on June 29, 2009

Ford Motor Company 2008 Annual Report, Retrieved from /about-ford/investor-relations/company-reports/annual-reports on June 29, 2009

2008, Ford Rethinking Marketing Strategy for 2009 F-150, Left Lane,  last accessed on June 29, 2009

2009, One Ford Mission, Ford Motor Company Website,
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Ford Motor Car Co Is

Words: 1858 Length: 6 Pages Document Type: Term Paper Paper #: 41582285

If Boca Raton, Fla. buys 32 Explorers, we need to let the entire municipal market know about it.

Foreign sales

The key to foreign sales is understanding that the Explorer will be a luxury item in much of the rest of the world. Ford Explorers may be driven by middle-class families and soccer moms in the United States, but the $30,000 price tag is going to make the Explorer an upper-class item in countries with a lower standard of living than the United States.

Naturally, to overseas upper-class drivers, the vehicles they drive are status symbols, and we must focus on the prestige element of owning an Explorer. We should look for luxury lifestyle magazines - foreign versions of the Robb Report, for example - and purchase adverting that focuses on the luxury features and prestige factor of owning the Explorer. Ads with American celebrities, who often are even more…… [Read More]

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PI and Unemployment Ford Motor

Words: 715 Length: 2 Pages Document Type: Term Paper Paper #: 91944674

The government estimates that quality improvements in light trucks have an estimated retail value of $361.76 (Robb and Schroeder, 2006). Improvements included many high demand items such as tire monitoring systems, better air bags, improved power trains, reduced emissions, and a number of other changed to standard option packages (Robb and Schroeder, 2006). The Bureau of labor Statistics reports that similar changes have been made to passenger cars, totaling $139.96 for the average 2007 model (Foster, 2006).

Drops in prices, combined with rising costs means that many other manufacturers like Ford will have to do some drastic restructuring. Ford's lay offs will add to national unemployment levels in the future. Ford has a solid plan for recovery, although it may not be fast enough for many analysts. Ford estimates that it will be in the black again by the end of 2009 (Gharib, 2006). The immediate future does not bode…… [Read More]

Works Cited

AmosWeb. (2006). State of the ECONOMY. Retrieved December 9, 2006 at .

Foster, T. (2006). News. Bureau of Labor Statistics. November 14, 2006. Retrieved December 9, 2006 at  14, 2006.

Gharib, S. (2006). NBR Complete Transcripts: 09-15-2006. Retrieved December 9, 2006 at

Peters, J. (2006). Prices Fell Sharply In October. November 15, 2006. New York Times. Section C, Page 1, Column 6. Retrieved December 9, 2006 at
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Innovation Management at Ford Motors

Words: 3250 Length: 10 Pages Document Type: Thesis Paper #: 21514353

Additionally, aside financial resources, they also used their assets. The most relevant example in this sense is the selling of part of its interests in Mazda. It as such transformed its assets into liquidities -- the 20% shares in Mazda were converted into $540 million (Murphy) -- that better allowed them to pursue their innovation objectives.

The matter of technological innovation is not only a core focus of Ford's, but of all players within the American automobile industry. The reasons for the rivalry in terms of &D are numerous, the most outstanding however being constituted by the desire to attract and satisfy as many customers as possible, managing as such to increase organizational revenues. "&D efforts in the U.S. Auto industry are channeled into a variety of processes such as stamping, casting, machining, and assembling. Within the time-frame of our investigation, &D efforts had to embrace sudden changes in taste…… [Read More]


Brighton, G., July 17, 2006, Ford to Drive Revolution with £1bn R&D Project, PSFK,  last accessed on May 6, 2009

Murphy, J., November 18, 2008, Ford Cuts Mazda Stake, The Wall Street Journal

Ramrattan, L.B., 1998, R&D Rivalry in the U.S. Automobile Industry: A Simultaneous Equation Model Approach to Bain's Hypothesis, American Economist, Vol. 42

Ramsey, J., October 7, 2007, Ford is Biggest Spender on R&D, AutoBlog,  / last accessed on May 6, 2009
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TQM Initiatives at Ford Motors

Words: 2935 Length: 11 Pages Document Type: Essay Paper #: 69638352

Normally, the designer's direct involvement into the user-research process is noted to be limited. There is however a need for a close collaboration between the researchers and the designers so that the quality attributes that are desired by the clients are adequately included into the final product (Donnelly, 2000).

It is therefore clear that for the user's perceptions of quality to be adequately captured and incorporated into the design and production stages of a given product, usability research must be thoroughly conducted and the results clearly communicated by the researchers to the design team. Ford Motors's application of a user-centric approach to the production of its products makes it very crucial for the company to actively be connected to the latest thoughts and perceptions that its clients may harbor.

The successful the initiative

It is important that the success of the TQM initiative to be gauged so as to highlight…… [Read More]


Ahire, S.L. 1997. Management Science- Total Quality Management interfaces: An integrative framework. Interfaces 27 (6) 91-105.

Abbott, Lawrence (1955), Quality and Competition, New York, NY: Columbia University Press.

Abraham, M., Crawford, J., & Fisher, T. (1999). Key factors predicting eff ectiveness of cultural change and improved productivity in implementing total quality management. International Journal of Quality and Reliability Management, 16(2), 112-132.

Ackoff, R. (1993, March). Beyond TQM. Journal for Quality and Participation. 66-78.
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History of Automakers Ford Motor

Words: 603 Length: 2 Pages Document Type: Thesis Paper #: 88504505

The company is now considered the second largest automaker in the world. Within one year after its inception, the company brought well-known brands under its name such as Cadillac, Cartercar and Pontiac. The company was originally owned by William Durant but excessive debt cost him the ownership in 1910 when the bank took it over. Durant then started the Chevrolet Motor company. In 1920s, the company sales surpassed those of Ford Motor Company due to brilliant leadership of Alfred Sloan. In the next decade, the company expanded and started Greyhound bus service. During the Second World War, the company faced threat of nationalization from Nazi government. But due to personal and business contacts, the company abandoned its German operations in return for a complete tax write-off. Its post war growth was impressive as General Motors became the first ever U.S. company to pay $1 billion in taxes. It was also…… [Read More]


History of Ford Motor Company:

History of General Motors:
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Ford HRM the Role of

Words: 725 Length: 3 Pages Document Type: Article Review Paper #: 42009314

According to the site Ford's Human esource goal is " to build a team of people who possess strong consumer instincts and innovative ideas, who draw strength from diversity, and who can deliver the performance needed to compete effectively in a global marketplace." Of all these opportunities I would be most interested in learning and development because I like to teach others how to do things and this would be a fine way of demonstrating that skill and contributing to human resource strategy.

In order to improve Human esource strategic initiatives at Ford I would suggest to make the company as friendly as possible to work for. This would include listening and respecting to their many employees. Often better pay and benefits works to placate the worker into obeying and toeing the company line, but sometimes letting the workers contribute to the actual strategic planning of the business would provide…… [Read More]


Ford Motor Company. " Human Resources Career Paths. " Viewed on 23 April 2013. Retrieved from

The Society of Human Resources Management (SHRM). General format. Retrieved from 

Stewart, G.L., & Brown, K.G. (2012). Human resource management (2nd ed.). Danvers, MA: John Wiley & Sons, Inc.
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Ford Future Market Conditions The

Words: 849 Length: 2 Pages Document Type: Term Paper Paper #: 73229870

Price elasticity of demand

Traditionally, large ticket items do not have a great deal of elasticity in terms of price, because they are viewed as necessary goods, although they are not as elastic as a supermarket item one can 'stock up' on in bulk when it goes on sale. Car demand can be somewhat elastic in the sense that people can elect not to buy a new car, purchase a used car, or lease a model until prices decline -- there are market substitutes that can be cheaper, if the car market prices goods too high, as Ford was pricing its vehicles too high, and producing too many high-cost vehicles. Also, the price of compatible goods like gas can impact the choice of vehicle consumers chose to purchase. The Toyota Prius' popularity grew with the price of gas.

A g.


Ford's North American operations lost $1.6 billion in 2006,…… [Read More]

Works Cited

Lassa, Todd. (2007). "Ford brass unveils rescue plan. But is it enough?" Motor

Trend. Retrieved 30 Jun 2007 at

Webster, Sarah. (29 Jun 2007). "Ford leaders talk global warming, fuel economy in letter." The Detroit Free Press. Retrieved 30 Jun 2007 at
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Ford World Automobile Industry 2009 Which Companies

Words: 616 Length: 2 Pages Document Type: Essay Paper #: 32962416

Ford orld Automobile Industry 2009

hich companies are likely to be most successful over the next five years?

The companies likely to experience the greatest market success in the coming years are those that find a way to simultaneously innovate and, in the case of the Detroit Big 3 especially, find intuitive ways to reduce their capacity. Something that the case study published in the text by Grant (2009) makes quite clear is the notion that the American automotive market's crisis was essentially predicated by a series of assumptions that haven't evolved in several decades and by an oversaturated marketplace.

The text reports that, in fact, in the face of the growing financial crisis, "by the time President Obama took office in January 2009, U.S. auto sales were half of those a year previously. This fall in demand was unprecedented in the industry's history." (Grant, p. 534) The article goes…… [Read More]

Works Cited:

CNN. (2011). Global Fortune 500. CNNMoney.

Grant, R.M. (2009). Contemporary Strategy Analysis, 7th Edition. John Wiley & Sons.
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Ford Moving to China for

Words: 955 Length: 2 Pages Document Type: Term Paper Paper #: 72609438

S.. Over a period of time, even the manufacturers, like Ford, move their manufacturing bases to China. (Chain eaction: Big Three's Outsourcing Plan: Make Parts Suppliers Do it) manufacturing company that is giving employment to a large population of a town closes its operations and shifts its operations to elsewhere; this leads to loss of jobs. The entire town gets affected. As the public are not earning, they cannot buy and cannot pay taxes. The whole economy comes to a standstill. Hence, moving manufacturing base weakens the economy. Ford closed its New Jersey plant after 55 years of its existence. This closing resulted in early retirement of about 300 workers. The balance 600 workers were transferred to other Ford plants. By this closing down, about 400 jobs were eliminated. Ford is shrinking American operations, but is investing in Asia. When American companies are moving out of U.S., foreign companies starts…… [Read More]


China-into the fast lane. Retrieved at /en/company/about/corporateCitizenship/report/articlesChinaMeiWeiCheng.htm. Accessed on 8 February, 2005

Company in Action: Ford invests $1 billion in China. Dragon venture Newsletter. Retrieved at Accessed on 8 February, 2005

Corporate America and Outsourcing. Retrieved at Accessed on 8 February, 2005

Dobbs, Lou. Exporting America: Why Corporate Greed is Shipping American Jobs Overseas. Retrieved at . Accessed on 8 February, 2005