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Franchising in China
Words: 584 Length: 2 Pages Document Type: Case Study Paper #: 94941108
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Franchise Business in China

Franchising is one of the entry methods used by multinationals and foreign businesses to venture into new markets. A Multinational that is trying to enter the Chinese market will experience several pros and cons of the market. Factors in favor of franchising for any MNC are such that the market is favorable for franchises as many thrive in a ready market. Secondly, the market is not only ready but is a large target market. Thirdly, the Chinese have the investments needed to buy a franchise. Fourthly, the market has the necessary laws that support the establishment of franchises by foreign companies receiving importation and exportation licenses. However, there are numerous factors unfavorable for franchising. The major problem an MNC will face is the challenges linked to the quality control systems and laws in the nation. This is an auxiliary complication from China's ambiguity in franchising in…

Legal Structure of Business
Words: 1397 Length: 4 Pages Document Type: Case Study Paper #: 51260727
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Legal Structure of Business

For a McDonalds franchisee, there are three options. The franchise can be operated as a sole proprietorship, a partnership, or a corporation. The real issue is not that there are options, but which option should be chosen. It is not always possible to make that determination easily, since there are many factors that have to be considered in each choice. A sole proprietorship is operated by one person. That person is solely responsible for the business, and there is no complex legal structure. That person can reap all the profits and rewards, but he or she also shoulders all the liability for any lawsuits or other issues that might go wrong. In a partnership, the profits and the liabilities are shared between two people. There can be some adjustment as to which person is "more" responsible for specific issues, or it can be a completely 50-50…

Planning an Advertising and Sales Strategy
Words: 1281 Length: 3 Pages Document Type: Marketing Plan Paper #: 56762181
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Advertising and Sales Strategy for Travel Agent Franchise

Before embarking on any business opportunity it is necessary to consider the viability of the business, including the way that the new venture may be marketed and the products sold. If a new business is a franchise, then it may be argued some aspects of the have already been developed and proof of concept exists. If a franchise has been chosen, for example Cruise Planners; An American Express epresentative, the potential franchise will still need to consider the way in which the business will be advertised and sales made. This franchise opportunity has been chosen as it requires a low initial investment.

Advertising Plan

The first consideration is the advertising plan, looking to assess what types of media may be used, and the best way of optimizing the budget available.


The budget for advertising is typically between 3% and 5% of…


Dickinson, Bob; Vladimir, Andy, (2007), Selling the Sea: An Inside Look at the Cruise Industry, John Wiley & Sons

Florida-Caribbean Cruise Association (2012), Cruise Industry Overview - 2012, The State of the Industry, 

Franchise Opportunities, (2014), accessed at  / on 14th July 2014

Internet World Statistics, (2014), United States of America Internet and Facebook Users Stats, accessed at  on 14th July 2014

Menu Planning Menus May on the Surface
Words: 1534 Length: 6 Pages Document Type: Essay Paper #: 63639859
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Planning menus may on the surface seem rudimentary, but upon further inspection, one should realize a thorough and prudent approach is required. Menus are an essential component to any business irrespective of the industry. They are the foundation by which the customer can interpret the value proposition offered by the business. In planning the menu, the owner should focus on two primary concepts: culture and technology. With culture, the franchise can better determine its target market and demographic. This enables the company to formulate a menu to cater specifically to this target market. Technology as it stands today, will impact the menu and subsequent product offerings. Due to its ubiquitous nature, the internet provides the consumer with a litany of options. Thus, when designing the menu, technological advances should be utilized.

The first aspect of the menu design should be that of culture, target markets and demographics. Knowing this…


1. McGrory, Brian (September 19, 2004). "$28.95 for that?." The Boston Globe ( .

2. Goodale, Gloria (October 19, 2007). "At fast-food joints, try the secret menu." Boston: Christian Science Monitor. ISSN 0882-7729. .

3. Clines, Frances X. (1994-01-16). "Building the Szechuan Empire." The New York Times. /1994/01/16/nyregion/new-yorkers-co-building-the-szechuan-empire.html?pagewanted=all&src=pm. July 31, 2012.

4. Erikson, Chris (2010-06-28). "The Chinese Menu Wars." The West Side Spirit. . Retrieved August 1, 2012.

Franchising - Selecting the Right
Words: 1450 Length: 5 Pages Document Type: Term Paper Paper #: 78849339
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Most ecently, Entepeneu magazine named Libety Tax Sevice #50 on its list of Fastest Gowing Fanchises (May 2003). In 2003, Entepeneu magazine named Libety #50 on its annual Fanchise 500, and #15 on its list of Top Low-Cost Fanchises fo 2003 in its Be You Own Boss issue.

With nothing as cetain as taxes, what othe industy offes the pepetual poduct of tax pepaation, and a gowing maket even in sluggish economic times? Moe people pay taxes annually with an inceasing numbe willing to pay a pepae to do thei taxes. Unlike many industies, the tax industy aena has been dominated fo ove 40 yeas by only one majo competito, H&R Block.

It's ou goal to bing in fanchisees of high calibe, who ae motivated to gow with us as we each the pinnacle of the industy. Libety will exploe all financing options to bing the best candidates into ou…

references. New menu items, improvements in operations, building remodels and equipment changes are tested in company restaurants and not released to the system until they are proven successes.

Innovation and creativity are central to Golden Corral and reflected in the company's statement of beliefs, which

Roman Holiday For Part One
Words: 9639 Length: 20 Pages Document Type: Case Study Paper #: 70819218
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That is the beauty of the successful and rising platform established through successful investments; it all becomes quite circular. Then, by reinvesting and refinancing earnings, everything becomes stronger. Just as easily, however, this corporation could have been buried.

1. What is a franchising arrangement? And how is this reflective of business expansion? Moreover, how does this support business growth? From HighBeam Business, these key-terms set the stage from here on out:

MLA: Pondent, Corr S. "About eacquired Franchise ights" (29 December 2010). Highbeam Business: Money. eHow. Demand Media, Inc. Web. 18 March 2011.

About eacquired Franchise ights

A franchising arrangement is a way to expand a company's business without investing a lot of additional money. The franchisee gets the use of an existing business model, or franchise rights, as well as business support, and pays the franchisor a franchise fee in return.

eacquired ights

The franchisor could decide to buyback…


HighBeam Business: Issues in Accounting Education: The hole in the doughnut: accounting for acquired intangibles at Krispy Kreme. Web. 16 March 2011.

Citation: Bollinger, Michael a. CMA, CFM, CPA, CIA, CGFM, CDFM. "Fair value, Accounting procedures." Publication title: Strategic Finance. Montvale: Mar 2011. Vol. 92, Iss. 9; pg. 25, 1 pages 4K9S4PXGS8 at CALIFORNIA STATE UNIVERSITY - SACRAMENTO MAIN ACCOUNT via ProQuest, an information service of ProQuest LLC.

5. Auditor impairment analysis on book value of reacquired franchise rights for Arizona acquisitions. The four present values should allow you to reach a conclusion about the acceptability of the client's impairment analysis. Up to this point you are performing a conventional analysis of accounting estimates as per CAS 540. Become thoroughly acquainted with this CAS and refer to it in your report. Call this conventional analysis, and its conclusion, Part I of your report. It is worth 5 marks. The solution posted in BB for class 7 to the class discussion a&B company case, and the Hilton and O'Brien article in class 6 link may help in doing this part of the assignment.

You can use any accounting standards you prefer to support your conclusions, the U.S. ones mentioned in the case, or comparable CICA Handbook sections, or international standards, but be specific about which ones you are using so that the marker can follow your analysis and give you full credit.

Franchising Extant Literature Has Been
Words: 1914 Length: 7 Pages Document Type: Literature Review Paper #: 42103137
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Another study by uilloux, auzente, Kalika, and Dubost (2004) indicated that the most important aspects of successful franchising are advice as well as assistance then followed by the level of name recognition of the franchisor, the chances of eventually owning multi-outlets, support services as well as the potential profitability.

The existing literature indicate the need for more theoretical backing (Combs et at, 2011,p.102).

More studies are necessary in order to explain the reasons as to why one would be attracted to franchising as well as franchising is a wonderful opportunity for the aspiring/potential franchisees.

4. Consequences of Franchising

Extant literature has been dedicated to the study of the consequences of franchising. Combs et at, 2011,(p.102) explored the consequences of franchising. This is in line with the opinion of Busenitz et al., (2003) that the process of building a new business venture must involve the prediction of its success as well…

Guilloux et al., (2004) on the other hand found out that the quality of the sev=rvice delivery by the franchisor is an important factor in the survival of a franchise.

5. Identification of critical successful factors for franchising

Several studies have been dedicated to the Identification of critical successful factors for franchising. Ngaochay (2011,p.147) cited the need for corporation and mutual understanding between the franchisor and the franchisee.

Subway Restaurants Small Business- Subway Restaurants Amidst
Words: 1268 Length: 3 Pages Document Type: Essay Paper #: 37906898
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Subway estaurants

Small Business- Subway estaurants

Amidst the depths of the Great ecession, one restaurant chain managed to grow their revenues and bottom line with a unique marketing concept created by a franchise owner. The now famous "Five Dollar Foot Long" was launched by a Stuart Frankel, a Miami Subway Franchise owner, and is "a national phenomenon that has turbocharged Subway's performance" (Boyle, M. November 5, 2009). Subway restaurants with 2010 revenues of 15.2 billion, is the global leader in locations with 33,959 topping McDonald's 32,373 locales (Brandau, M. March 9, 2011). The Subway story is instrumental in analyzing the costs and benefits of the franchise concept, but also is useful in explicating the three fundamental questions of economics: what product or service to produce, how it is produced, and for which customers it is produced for (Mankiw, G.N. 2004).

What does Subway Produce?

Subway is the ninth best global…


Boyle, M. (November 5, 2009). The Accidental Hero. Retrieved November 7, 2011 from 

Brandau, M. (March 9, 2011). Subway may have More Units, but McD Holds More

Cash. Nation's Restaurant Retrieved November 7, 2011 from 

Canter, L. (February 10, 2011). Joining the Subway Franchise Team. Food and Drink

Risk That One Needs to Be Concerned
Words: 2127 Length: 7 Pages Document Type: Term Paper Paper #: 43954874
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risk that one needs to be concerned with when selling a franchise (and this is a general case, not only the case of Germany) is that the franchiser (that is, the person who buys the franchise) may not fulfill all his contractual obligations. These include a certain quality standard and a brand image of the mother company (the franchisor). This obviously may lead to the fact that the customers will associate with the mother company a certain level of quality that is less than that agreed upon and less that the one the company actually has in the country of origin. This can cause serious prejudice to the brand image. If we think of a classical case of franchising, McDonald's, a level of quality may include a certain degree of organization, in order to avoid long lines, a certain quality of the products (for example, the franchise contract foresees that…

Subway Economic Analysis Subway Corporation Economic Business
Words: 956 Length: 3 Pages Document Type: Essay Paper #: 41812524
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Subway Economic Analysis

Subway Corporation:

Economic Business Analysis

Subway Corporation: Economic Business Analysis

Why Subway?

Microeconomics centers on the study of the economic makeup of individual households, firms, and government. As franchise firms fall into this category, it is clear that small business owners, such as franchise owners, face the day-to-day task of dealing with many economic decisions in order to keep their businesses both functional and successful in order to turn a profit. One such example of this type of franchise is Subway. As the world's largest restaurant chain, Subway franchise owners make decisions every day that contribute to the bigger picture, helping keep Subway one of the world's most recognizable and successful franchises.

In understanding why an economic business analysis of the Subway Corporation is one worth completing, one can ask: what makes Subway interesting? Subway's success story is seemingly unparalleled in terms of growth and global acceptance.…


Fitzgerald, T. (2009). Subway's journey to green. Journal of Logistics Management.

48:4, p. 22. Retrieved from: ProQuest database.

Mohanty, L. (2011). Introductory microeconomics adapted from G. Mankiw's principles of microeconomics. TUI Powerpoint lecture. Accessed on: 20 July 2011.

Rittenberg L. And T. Tregarthen (2009). Principles of microeconomics. Retrieved from:

Drew White 1750 Danny Gamache
Words: 2065 Length: 6 Pages Document Type: Essay Paper #: 70281003
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There are rumors, the Forbes report goes on, "that the owners are looking to sell the team, which has sizeable debt and has had a hard time attracting season ticket holders" (Forbes).

Another struggling franchise mentioned often in analysis as a financial loser is the Atlanta Thrashers. Forbes reports the team lost 10% of its value in the 2008-09 season and is now worth $143 million. Local revenue per fan is $10 and the Thrashers' debt is 46% of its total value; player salaries were $39 million and gate receipts were $23 last season. "A nasty and continuous legal battle amongst the eight owners…has resulted in the team turning to Goldman Sachs for investors"

(Forbes). Although the Thrashers are not in the so-called Sun Belt, Atlanta is not known for ice, snow, and cold, like the more traditional hockey venues experience.

The financial struggles of some teams today is not…

Works Cited

Badenhausen, Kurt, Ozanian, Michael K., and Settimi, Christina. (2009). "NHL Team Valuations: The Business of Hockey." Forbes Magazine. Retrieved Dec. 1, 2009, from .

Baird, Michael (2005). "NHL Finances: Skating On Thin Ice." Sports Facility Reports. Retrieved Nov. 30, 2009, from .

Forbes (2009). "NHL Team Valuations: #18 Tampa Bay Lightning." Retrieved Dec. 2, 2009 from

Management of the Golden State
Words: 2224 Length: 8 Pages Document Type: Essay Paper #: 76232470
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I will also be involved in handling and addressing employee work-life imbalances to steer them towards nothing less than achievement.

Player development

Building a happier and a more satisfied team requires some effort to reduce conflict and improve their working relationship. Teams are the force that drives most organizations, be it a functional team, a team of managers or a project team makes work easier and more effective. My key role in player development is to mentor the team members to solve problem, make better decisions, and learn new skills so that performance and productivity don't suffer.

The team, just like any other groups will therefore need a well formed team dynamics so that we have a well modeled player who will be part of the team and not act as individuals. The commonly known dynamics that are found in teams are roles, norms, relations, need to belong, development, effects…


Ann Marie N. & Joyce S., (2009). Group Dynamics and Team Building. Retrieved August 31,

2011 from 

Business mart, (2010). Managing Your Franchise Business. Retrieved on 2, 2011 from 

Content writer, (2011). The Concept behind Sales Promotion. Retrieved on 2, 2011 from

Blimpie History the Blimpie Story Began in
Words: 520 Length: 2 Pages Document Type: Term Paper Paper #: 23498970
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limpie History

The limpie story began in 1964, when two students followed through on the idea of making high quality sandwiches, with the best ingredients used. They derived the name limpie from blimp, as the best description of their sandwiches. Nowadays, limpie has more than 1700 locations and has its headquarters in Atlanta. The last move on the market was the partnership with Wal-Mart and the opening of several limpie locations in the stores. These rank currently as the most successful

Initial Franchise Fees, Networth, Inventory, Liquid Cash Reserves

According to different websites, the initial franchise fee is $18,000, although this may be adjusted according to certain conditions and criteria. To this, one has to add other costs and operating reserves for the first months, until the "business is up and running"

. Overall accosts are estimated at between $114,000 and $340,000 depending on location, equipment, etc.

The networth of…


1. Hall, Terrie. BLIMPIE Subs and Salads. 2005. On the Internet at

2. The Blimpie Story. Merger Place. On the Internet at


4. GlobalBX. On the Internet at

Managerial Econ the Company That Is Going
Words: 1342 Length: 5 Pages Document Type: Term Paper Paper #: 15984156
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Managerial Econ

The company that is going to be discussed in this analysis is Starbucks. Starbucks is in the quick service restaurant business, with a focus on the coffeeshop industry. The outlets are a combination of company-owned stores and franchises, most of the latter being overseas. There is an agency problem in the way that some of these franchise businesses are structure. Starbucks, in going overseas, frequently utilizes local partners to run franchises.

Organizational architecture involves three main considerations: the assignment of decision rights, the reward system and the performance-evaluation system (Brickely et al., 2009). At Starbucks, there is a dual architecture for foreign franchises, especially in the countries were foreign franchises compete directly against store-owned franchises. In such situations, the decision rights are primarily with the company, and the franchisee has its decision rights subordinated. The reward system is based on store performance. The rewards range from more territory…

Works Cited:

Brickley, J.A., Smith, C.W., & Zimmerman, J.L. (2009). Managerial Economics and Organizational Architecture. New York: McGraw-Hill/Irwin.

Investopedia. (2012). Agency problem. Investopedia. Retrieved April 21, 2012 from 

Layne, N. & Sloan, D. (2010). Starbucks eyes Japan growth, India market. Reuters. Retrieved April 21, 2012 from 

Starbucks 2012 Proxy Statement. Retrieved April 21, 2012 from

Importance of Embracing Cultural Diversity in the Global Marketplace
Words: 770 Length: 2 Pages Document Type: Essay Paper #: 69917243
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Global Marketplace

Culture can be defined as the common values, traditions and beliefs held by a certain group. It captures how the group's members live, how they relate both with each other and with other groups, and how they perceive life. In that regard therefore, culture can be referred to as the glue that holds members of a particular group together (Cavusgil, Knight & iesenberger, 2007). An enterprise that succeeds in today's global marketplace is one that is capable of; overcoming the strong cultural influence of the society in which it is domicile, appreciating cultural diversity, and incorporating it into its day-to-day operations (Cavusgil, Knight & iesenberger, 2007).

What cultural factors must U.S. sports franchises overcome to increase popularity abroad?

From the onset, it should be noted that sports are a fundamental component of the U.S. culture, and have, like all other sectors, not escaped global scrutiny. There have been…


Cavusgil, S.T., Knight G. & Riesenberger, J.R. (2007). International Business: Strategy, Management and the New Realities. Upper Saddle River, NJ: Prentice Hall.

Kegley, C. & Blanton, S. (2009). World Politics: Trends and Transformations, 2009-2010 Update Edition (12th ed.). Boston, MA: Cengage Learning.

Global Marketplace
Words: 759 Length: 2 Pages Document Type: Essay Paper #: 86807435
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Global Marketplace

There are a number of cultural factors that U.S. sports franchises must overcome in order to increase popularity abroad. The biggest is that many U.S. sports are not well-known overseas, and those that are might not be the most popular sports in other countries. Even where a sport is popular, there are often local teams that resonate more with the local fans than American teams the fans might never see. Furthermore, overseas fans tend not to have the same long-held connections with a team. Someone who was a Lakers fan when they were winning championships might be a Heat fan today, whereas people from LA or Miami are unlikely to change allegiance.

In order to overcome these, sports franchises need to foster consistent exposure to a given market. Sometimes this comes naturally, like ockets exposure in China during the Yao Ming years, but other times the team will…


Koba, M. (2013). U.S. pro-teams give "away game" a whole new meaning. CNBC. Retrieved March 14, 2013 from 

Vignali, C. (2001). McDonalds: Think global, act local -- the marketing mix. British Food Journal. Vol. 103 (2) 97-111.

Legal Nurse Consultant Business Plan
Words: 5420 Length: 20 Pages Document Type: Term Paper Paper #: 24690003
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(Chizek, 2003)

The ole legal nurse consultant may provide service in a number of roles, including but not limited to:

Consulting expert

Testifying expert

Facility-based investigator

Trainer and in-service presenter

Peer reviewer

Quality improvement, risk management, claims management

Liability insurance marketer and clinical resource" (Chizek, 2003)

As standards of care constantly change, medical and nursing staff must keep informed of current standard to develop and/or modify policies and procedures, which must be maintained and secured indefinitely. In the event the facility is sued, these will be used to establish the current standard during the time of the questionable occurrence. Policies and procedures also provide the legal nurse consultant with the foundation for facility documentation to be judged for compliance. (Chizek, 2003)

The minimum length of time the modified policies and procedures should be kept is the time frame of the statute of limitations in the individual jurisdiction. In most jurisdictions,…


Brown, M.R. (1999, February). America's Most Wanted J-O-B-S. Black Enterprise, 29, 109.

Chizek, Mardy. "Can you use a legal nurse consultant? These specially trained and experienced nurses can be frontline protectors against liability suits. (Feature Article)." Nursing Homes, February 1, 2003.

Clark, Scott a.. "Keys on developing the best laid business plans," the Journal Record, April 12, 1999.

Senior Helpers Began Franchising in 2005 Senior
Words: 1340 Length: 5 Pages Document Type: Essay Paper #: 4614422
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Senior Helpers began franchising in 2005. Senior Helpers is an in-home care service that is designed to give clients as much or as little help as they require so that they may enjoy living independently at home. Senior Helpers offers flexible and non-contractual services.

The Company provides the following services: assisting clients with everything from companionship to bathing to Alzheimer's and dementia care. Senior Helpers services include an in-home assessment to assist in the determination of the type and level of care needed. Our services are available anytime, including days, nights, weekends, and holidays for either long or short-term duration. Our future plans include developing a new Senior Helpers Facility at 7632 Hull Street Road, Chesterfield, Virginia 23832 by the end of 2012.

The greatest risks associated with our business today are competition and employee turnover. e feel we can overcome these risks because of our franchise support. Our biggest…

Works Cited:


Extracted 08/30/2011


Extracted 08/30/2011

Launching a Car Rental Company at OKC Airport
Words: 2037 Length: 8 Pages Document Type: Essay Paper #: 30848174
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New Car Rental Property Proposal

Despite the proliferation of ride-sharing services such as Lyft and Uber, the rental car industry continues to thrive, with average fleet sizes and revenues experiencing significant increases since 2015 (2016 U.S. car rental market, 2017). One market location that is well positioned for a new non-franchise car rental enterprise is Oklahoma City, Oklahoma (OKC) which hosts a world-class international airport, the Will Rogers World Airport, located just 6 miles from the city's downtown. This paper provides an overview of the U.S. car rental market and a description of the basic business model that will be used by the new car rental enterprise which will be known as Stardust Car Rentals. In addition, a description of four performance measures, data collection methods and how the data will be used is followed by an outline and analysis of two cost-benefit decisions that will have to be considered.…

Business Correspondence External Correspondence Big-1
Words: 471 Length: 2 Pages Document Type: Corporate Writing Paper #: 73625258
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Please do not hesitate if I can be of any further assistance.

Yours truly,

Internal Document -- Memo

To: Frank Page

Re: B-1 Rental Agency Follow-up

Date: June 15, 2012

Please be advised that B-1 Franchise Oversight Manager has been contacted pursuant to your instructions to resolve the Twin Cities Airport B-1 franchise issue involving their repeatedly furnishing vehicles with inoperable systems and otherwise in need of maintenance. The following points were emphasized in that correspondence:

The situation is serious and has recurred numerous times

The situation has already been brought to the attention of management without any appreciable response

B-1 and CCC have a long-standing business relationship and mutual interests in the way B-1 vehicles are represented to the public in this region

We expect B-1 to take immediate and appropriate action to rectify this situation

An operational audit is in order to identify the source of the problem…

Legal Structure of Business
Words: 1089 Length: 4 Pages Document Type: Term Paper Paper #: 38434797
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Legal Structure of McDonald's Corporation

There are many different categories of business in the world today. McDonald's brand franchisees operate as part of a corporation. The company, comprised in part of restaurants run by independent entrepreneurs, is currently considered one of the worlds most successful and largest franchising companies every created. Seventy percent of McDonald's restaurants are owned and operated by independent owners.

This corporate business structure has resulted in substantial opportunities for individual business owners and for the corporation as a whole. The legal structure of McDonald's is discussed below, as well as the advantages and disadvantages McDonald's corporation has over other legal business entities. Though McDonald's corporation operates slightly differently than other corporations in the world today, it remains one of the world's leading retailers, a testament to its strong legal structure.

Legal Aspects Of A Franchise

McDonald's successfully operates as a franchisee corporation. There are many legal…


"McDonald's Corporation." Retrieved Sept 1, 2005: .

"McDonald's Owners Operators." Retrieved Sept. 5, 2005:

Subway Finance and Info Systems the Practice
Words: 1197 Length: 3 Pages Document Type: Essay Paper #: 61037060
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Subway Finance and Info Systems

The practice of finance and accounting is a very important component within the context of business operations. As the global economy continues its tepid pace of expansion, cost controls are now paramount to company success. Managing inventory, sales, loss, and other financial aspects are critical to the success of any franchise. Subway is no different in this regard as the company must content with intense price competition along with a consumer with less discretionary income. Throughout the course of my interviews, I acquired knowledge as to how many owner account and control costs. I also gained insights as to how these owners utilize information technology in an effort to forecast future demand while also eliminating inefficient behavior on the part of associates. Through these subsequent conversations, I was better able to garner a better understanding of the finance department. I was also better able to…


1) Richard Behar (March 16, 1998). "Why Subway Is 'The Biggest Problem In Franchising' That's the assessment of a congressional staffer who studied." Forbes Magazine. . Retrieved August 1, 2012.

2) Joe Ducey (June 26, 2007). "Sub-Standard." KNXV-TV (Phoenix, Arizona. Archived from the original on August 18, 2007. . Retrieved April 8, 2008. "His office recently warned Subway, for shorting a customer and the ABC 15 Investigators found Subway was the biggest offender in our test."

3) "SUBWAY Free Cookie Promotion for Completing SUBWAY Receipt Survey." Financial Tips and Articles on How to save More Money and Earn Extra Cash from Credit Card Offers and Banking Bonuses to Travel Savings and Shopping Discounts including Promotional Code Offers and Merchant Discount Links That Assist You in Maximizing Money. N.p., 6 June 2011. Web. 02 Aug. 2012. .

Western Hotels Best Western Has a Prominent
Words: 596 Length: 2 Pages Document Type: Essay Paper #: 45018143
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Western Hotels

Best Western has a prominent international presence with hotels in over 90 countries worldwide. The largest percentage of these hotels (2194) is in North America followed by Europe with 1,424 hotels then, Asia with over 300 then South America with slightly over 116 (Best Western International, 2012).

Competitive analysis

The top Best Western competitors are Holiday Inn and Comfort Inn. Holiday Inn has a 90.9% total Brand Awareness followed by Best Western at 89% then followed by Comfort Inn at 88.7% in addition, Best Western's total advertising awareness in 2010 was 18% followed by Holiday Inn Express at 16.8% and then Holiday Inn at 16.7% (Best Western International, 2012)

The Disadvantages of Franchising

The preparation of legal documents such as agreements, Uniform Franchise Offering Circulars (UFOCs) and related documents, and filing them is costly.

The state laws regulate the situations in which a franchisor may wish to terminate…


Best Western International . (2012). North American Development. Retrieved from 

Hotel New Resource. (2012, August 12). Best Western Hotel Industry News . Retrieved from

Leveraging the Scope and Readiness for Change
Words: 1760 Length: 6 Pages Document Type: Term Paper Paper #: 43308453
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Corp Trans

Change in Organizational Culture: Sustainability Initiatives and "Speed Brakes" in the Massage Envy Chain

In his writings and theories on organizational culture and specifically on cultural changes meant to improve organizational performance and/or stability, obert H. Miles defines and discusses six "speed brakes" that can prevent an organization form effectively implementing desired changes. He defines them -- and proposes solutions for them -- in a specific sequence as he insists that it is in this sequence that they ought to be addressed. Miles' (2010) speed brakes are cautious management culture, business-as-usual management process, initiative gridlock, recalcitrant executives, disengaged employees, and a loss of focus during execution. Though he recommends specific steps to counter each of these six speed brakes in order, Miles' (2010) plan for organizational plan can be boiled down to a very simple overarching strategy: have a well-focused initiative for change that is rolled out quickly…


Lyons, a. (2010). Massage Envy's $600 million in annual revenue and 20,000 employees. Accessed 16 March 2013. 

Massage Envy. (2013). Accessed 16 March 2013. 

Miles, R. (2010). Accelerating corporate transformations. Harvard Business Review.

Miller, K. (2011). Organizational Communication. Mason, OH: Cengage.

Market Structure of Subway Sandwiches at the
Words: 635 Length: 2 Pages Document Type: Essay Paper #: 81463000
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Market Structure of Subway Sandwiches

At the national level, Subway operates in a nearly perfectly competitive market: there are a number of franchise competitors (Blimpee, Quiznos), regional chains, and independent establishments, and supermarkets Market barriers are reasonably low (a food truck can offer sandwiches and compete with a local Subway), consumers have a high degree of buying power (there is a low commitment level when buying a sandwich) and there are many available substitute goods. However, in some areas, competition may be less 'perfect' depending on the availability of other establishments where people on a quick lunch break can eat. Although there still may be many possible options, such as bringing lunch, the location and lack of competitors can make it easier for a Subway to thrive within a certain area.

Q2. What type of competition does your firm face? Who are some competitors? (Even if you said your firm…


Weiss, Steven. (2011). Subway vs. Quiznos. QSR Magazine. Retrieved April 18, 2011 at 

Zajac, Andrew. (2010, August 25). Restaurant chains, vending machines will have to post calories. LA Times. Retrieved April 18, 2011 at

Organizational Dynamics of Coffee Bean & Tea
Words: 3753 Length: 15 Pages Document Type: Essay Paper #: 19717852
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organizational dynamics of Coffee Bean & Tea Leaf, Singapore with a reference to the relevant theories. The strengths and weakness are highlighted and then recommendations made on how to improve the daily running of the franchise.

Overview of the company

Organizational structure

Organizational culture at Coffee Bean and Tea Leaf

Employee motivation

Organizational form

Overview of the company

Coffee Bean & Tea Leaf Singapore is part of a larger organization (a franchise) that deals in coffee and tea as their specialty. The company is headquartered in Los Angeles California and is owned as well as operated by International Coffee & Tea, LLC (Hoovers,2011).

In Singapore, the company it operates under the business name Coffee Bean & Tea Leaf (S) Pte. Ltd. It operates both tea and coffee stores in the country (Singapore). In its stores it offers coffee bean brews, lunch, breakfast, tea as well as cakes. The company is…

Jay Galbraith's model of an organizational structure still remains to be the most influential design framework and has a lot of under laying messages. Galbraith (2005) posits that there is no single successful design for any organization hence the need to be dynamic. Any organization should strive to implement only the features that support it's strategy and hat will enhance it's growth and development and change all those that are nit in tandem with the organization's goals and objectives (Mohrman 2007).


Coffee Bean and tea Leaf is a successful organization whose management can be improved by making a few changes to its organizational structure.It is important for the workers to be given more autonomy for the franchise to achieve success.

1992 Easy Way Tea From
Words: 2736 Length: 10 Pages Document Type: Assessment Paper #: 53319776
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Porter's Five Forces Analysis

Bargaining power of buyers -- low; individual consumers cannot influence the price, but large buyers can negotiate better contracts

Bargaining power of suppliers -- low, as they need the tea companies to buy their items

Barriers to entry -- relatively high due to the maturity of the market

Substitute products -- their threat is increased, including items such as sodas, bottled water, juices or coffee and coffee-based beverages

Competitive rivalry -- increased as all players strive to improve their competitive positions, increase their access to customers and increase their market share.

4. Solution Generation and Evaluation

Before generating a solution, it is necessary to look at the problem encountered by the Australian Easy Tea Company from three different angles -- the 5W questions, fishbone diagrams and the Pareto analysis.

The 5W questions:

Who? The Tea Easy Australia Company

What? Cannot improve its competitive position

When? Now…


Burt, J., Growing green tea in Western Australia: development of a green tea industry in the Manjimup / Pemberton area, Government of Western Australia, Department of Agriculture and Food,  last accessed on March 4, 2010

Moore, C.W., 2008, Managing small business: an entrepreneurial emphasis, 14th edition, Cengage Learning EMEA

1999, 4804.0 -- National Nutrition Survey: Foods Eaten, Australia, 1995, Australian Bureau of Statistics,[email protected]/e8ae5488b598839cca25682000131612/9a125034802f94ceca2568a9001393ce  last accessed on March 4, 2010

2010, the World Factbook -- Australia, Central Intelligence Agency,  last accessed on March 4, 2010

Job Fair Brochure Half Time Sports Bar
Words: 518 Length: 2 Pages Document Type: Essay Paper #: 44872416
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Job fair brochure: Half Time Sports Bar & Grill

Looking for a fun place to work? Love sports? Love to eat? The Half Time Sports Bar & Grill is a rapidly-expanding local franchise that offers traditional American food in a relaxed and homey setting. Customers can watch their favorite sports while they are served by a dynamic and engaging wait staff. Behind the counter, equally enthusiastic line cooks prepare the perfect burgers, fries, wings, and seafood to go with the football, basketball, and baseball games on-screen. The beer is cold, and the atmosphere is filled with a sense of friendly rivalry. Half Time Sports Bar & Grill needs new wait staff and cooks: do you have what it takes to serve on our team?

Servers must be motivated, and used to working in a fast-paced environment. Earning potential is high, given that customers often order multiple appetizers, drinks, and entrees…

capital budgeting case'study
Words: 2438 Length: 10 Pages Document Type: Essay Paper #: 88999752
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South Coast Railway is evaluating a proposal for a five-year franchise from the UK government. This proposal would be to operate a high speed commuter rail service from 2018 to 2022. The following report will examine the financials relating to this decision, and the decision-making heuristic.


The decision at hand is essentially a capital budgeting decision. There are a few different ways to evaluate a capital budgeting decision. The most common is the net present value (NPV) technique. This relies on discounted future cash flows to make the decision. The principle behind the use of discounted cash flows is that money earned today can be reinvested, and because of that, a pound earned in the future is inherently worth less than a pound earned today. The value of future money decreases over time. The NPV method discounts those future cash flows back to present value, and compares then…

Organizational Behavior Motivation Western Motels
Words: 1540 Length: 5 Pages Document Type: Case Study Paper #: 33238010
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At Western Motels, when maids quit their job, they refuse to give a reason for this. Such a situation may occur because they do not feel comfortable talking to their superiors.

This is connected with the organizational problems discussed above. In order to improve communication, it is important that managers build the right infrastructure and to communicate openly (Smith, 2003).

7. There are many problems that must be addressed at Western Motels. The problems with employee retention cannot be solved in a short period of time. Their solution is based on building a consistent, solid, sustainable organizational culture that is able to fulfill the needs and requirements of employees.

The starting point should be represented by building a strong set of values to represent the company and to attract and retain employees. Next, the company should focus on the financial aspects that are important for all employees, no matter what…

Reference list:

1. Reiss, S. (2004). Multifaceted Nature of Intrinsic Motivation: The Theory of 16 Basic Desires. The Ohio State University. Retrieved March 16, 2010 from .

2. McNamara, C. (2000). Organizational Culture. Management Library. Retrieved March 16, 2010 from .

3. Smith, S. (2003). Remove Your Workplace Communication Barriers: They Are Costing You More Than You Think. Next Level Consulting. Retrieved March 16, 2010 from .

Mcdonald's Market Structure Mcdonald's 2010 Is One
Words: 639 Length: 2 Pages Document Type: Essay Paper #: 93276133
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McDonald's Market Structure

McDonald's (2010) is one of the most recognizable brands around the world. It is the world's largest food chain and has more than 32,000 locations in more than 110 countries. Operating it's own brand, McDonald's franchises its brand to local business people; approximately 70% of McDonald's restaurants are franchised. As of 2009, 80% of McDonald's restaurants were franchised business with the remaining 20% being were company-operated. McDonald's serves more than 47 million customers on a daily basis and employs upwards of 1.5 million people. The chain has adapted to cultural regions and offers items such as the Teriyaki Mac in Japan, substitutes lamb for beef in India, and offers variants of the Filet-O-Fish in China ("Fast Food Market Share," 2011).

McDonald's functions as an oligopoly in the burger themed fast food franchise industry. An oligopoly occurs when few firms dominate the market. For example, in the Spanish…


Humphries, J. (2011). Fast Food Market Share. Retrieved from Next Generation Food: 

McDonalds (MCD). (n.d.) Retrieved from Wikinvest:

Hungry Jack's
Words: 782 Length: 3 Pages Document Type: Marketing Plan Paper #: 65878520
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Hungry Jack's: Analysis And ecommendations

As an Australian company, Hungry Jack's is likely to be affected by the strong Australian economy, which came through the global recession relatively unscathed and which continues to experience low unemployment and rising wages (CIA, 2012). A busy populous means one seeking convenient food that is easy to get, and so this should be good for business. As part of the larger Burger King Corporation, Hungry Jack's is also affected by the global tightening of capital, however, so there is some balance in the macroeconomic environment (Burger King, 2012).

Hungry Jack's is the Australian franchise of the International Burger King Corporation, first opening n 1971 (Hungry Jack's, 2012). The company's stated mission is, "to ensure that our guests return, by delivering great food through the highest standards of Quality, Service, and Cleanliness every hour of the day, every day of the year" (Hungry Jack's, 2012).…


ACCC. (2012). Advertising & selling. Accessed 4 March 2012. 

CIA. (2012). Australia. World Fact Book. Accessed 4 March 2012. 

Google Maps. (2012). Search=Hungry Jack's. Accessed 4 March 2012. ttp://

IBISWorld. (2012). Fast Food in Australia. Accessed 4 March 2012.

Industry With Which I Have
Words: 3675 Length: 10 Pages Document Type: Term Paper Paper #: 28198741
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I think that proper networking and research on who is making quality products, and finding a vendor with a good track record of customer satisfaction would be crucial in getting a positive consumer reaction.


Networking is invaluable when you do not miss opportunities that are available just from people talking about your product. Some of the smaller stores are involved in fairs and events where products can be introduced to the public without the burden of larger brand name competition.

Additionally, my variety of personal strengths will help me succeed when I launch my new business. I am not intimidated by the possibility that my business might fail. I know that I will work very hard to make my business successful, and if the business is not successful, I will know that I would have done everything possible to make the business succeed.

I am not afraid or intimidated…


The Body Shop. (2004) Where we come from. Retrieved October 2, 2004, from:

Bath & Body Works, Inc. (nd). Retrieved October 2, 2004, from: -- /free-co- factsheet.xhtml

Biesada, a. (2004) Hoovers Online. The Body Shop International PLC.


Legal Forms of Business There Are Different
Words: 957 Length: 2 Pages Document Type: Essay Paper #: 15707904
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Legal Forms of Business

There are different business forms that exist depending with the legal attributes that govern them. These business forms have their advantages making them preferred to others in different scenarios. The paper discuses different forms business describing a scenario where preference of these business forms arises.

Sole Proprietorship

This is the simplest and cheapest form of business. Sole proprietorships have unlimited liability since the owner is responsible for all debts accruing to the business (Cheeseman, 2010). In this instance, as much as the profits are shared by the owner alone personal assets of the owner can be used to pay the debt owed. The preference for coming up with a sole proprietorship business is seen in the process of decision making, rising of capital and legal requirements such as registrations and reporting. Considering that an individual wishes to open and run a business, the legal requirements will…


Cheeseman, H. (2010). Business Law, legal Environment, Online Commerce, and International Issues (7th ed.). New York: Prentice Hall.

Gwinnett Braves Gwinnett County Commissioner
Words: 1352 Length: 4 Pages Document Type: Thesis Paper #: 27635261
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It is apparent today that these projections, both for the revenue streams and for the stadium costs, were optimistic. The County had used these optimistic figures as the basis for their argument to build the stadium. Moreover, County economist Alfie Meek outlined other benefits to the County. He calculated $15 million annually in new economic activity and 200 new jobs that would pay $6.5million in new personal income (Gwinnett County, 2008). These figures were based partly on impacts seen from the Gwinnett Arena, home of a minor league hockey team.

Despite the cost overruns and high likelihood of future revenue shortages, bringing the team to Gwinnett is likely to have a positive impact. The County was eager to build a stadium, but they made their decision based on relatively optimistic numbers. The high end estimate for attendance revenue, for example, was $468,000; the county used $400,000, very close to that…

Works Cited

No author. (2008) "Gwinnett Braves" Gwinnett County. Retrieved December 7, 2008 at|Hidden+Page|Gwinnett%20Braves 

Tucker, Tim. (2008) "Gwinnett stadium deal 'lucky coincidence' for Braves" Atlanta Journal-Constitution. Retrieved December 7, 2008 at 

Tucker, Tim & Redmon, Jeremy (2008) "Ballpark figures for new Gwinnett Stadium" Atlanta Journal-Constitution

Retrieved December 7, 2008 at

Visual Communications the Character of
Words: 783 Length: 3 Pages Document Type: Research Paper Paper #: 44268803
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James ond is presently one of the principal sexual concepts that the film puts across. Daniel Craig's ond is no longer seen as a very effective killing tool, as it shown as an object of admiration.

Craig's physical appearance is no longer a crime deterrent, as it is actually used with the purpose of impressing viewers. This ond is no longer yelling, as he speaks in a gentle voice and some might even be inclined to consider that he has become more sensitive. When considering ond's overall development, it appears that society is becoming more and more obsessed with the masculine body image and less preoccupied with manliness as an intellectual concept.

The masses in the 60s saw masculinity as an idea that needed to be exploited and largely believed that men had to be particularly aggressive in order to truly be appreciated by individuals around them. However, trends changed…


Caunce, Stephen, "Relocating Britishness," (Manchester University Press, 2004).

Lehman, Peter, "Masculinity: Bodies, Movies, Culture," (Routledge, 2001)

Pang, Laikwan and Wong, Day, "Masculinities and Hong Kong Cinema," (Kent State University Press, 2005)

Operations Mavi Founded in Istanbul
Words: 2886 Length: 8 Pages Document Type: Research Paper Paper #: 9148349
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For example, Mavis will be able to provide white linen assortments in the Miami, Florida area while eliminating the offering altogether in its Gainesville, Florida store. This allows the strategy to mitigate gaps in communication or overall service. Finally, the Bullwhip effect leads to many financial costs which are both tangible and intangible (Mason-Jones, 2000). Those in the supply chain must deal with the ramifications of poor customer service, lack of productivity, and missing parts due to stock outs (Anand, 2006). Moreover the hiring and dismissals of employees can result in losses due to inadequate methods of inventory management.There are however, methods by which the inventory concerns can be mitigated. The localization strategy mentioned above does a good job of abating this influence. Inventory management procedures such as vendor management inventory and "just in time" replenishment help abate the consequences of inventory management procedures as well (Lewis, 2006).

Vendor Management…


1) Anand, G., P.T. Ward, and M.V. Tatikonda. 2010. Role of explicit and tacit knowledge in six sigma projects: An empirical examination of differential project success. Journal of Operations Management 28 (4) 303-315.

2) David M. Herszenhorn; Carl Hulse. "Deal Struck on $789 Billion Stimulus work=the New York Times date=February 12, 2009." p. A1. /2009/02/12/us/politics/12stimulus.html. Retrieved February 16, 2013

3) Krugman, Paul (January 25, 2008). "Stimulus Gone Bad." The New York Times.

Transmedia Characters
Words: 2027 Length: 6 Pages Document Type: Term Paper Paper #: 97770693
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James Bond: A transmedia character

"This was going to be bad news, dirty news, and he didn't want to hear it from one of the Section officers, or even from the Chief of Staff. This was to be murder. All right. Let M. bloody well say so."

For viewers accustomed to the James Bond of cinema, reading The Living Daylights by Ian Fleming may come as something of a surprise. In contrast to the flashy, urbane, womanizing Bond of film, Fleming's secret agent seems much more subdued. Bond is first shown at a firing range -- although Bond is a crack shot, his prowess with a pistol seems very tame compared with the fantastic gadgets he has been saddled with in various films. When he meets with M, there is no flirtatious banter with Miss Moneypenny. It is clear that this Bond is a Cold War spy, with a serious…

Executive Business Program as the World Continues
Words: 588 Length: 2 Pages Document Type: Term Paper Paper #: 52567503
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Executive Business Program

As the world continues to globalize, education becomes more important than ever before. There was a time when experience and a high school diploma could get someone a position, and with years of dedication and experience they would advance without ever furthering their education. Those days are gone for good. In today's world, higher education is the key to being able to define and achieve one's professional goals.

By enrolling in and completing the Executive Business Program, I will be more fully equipped to make choices in my career path. The completion of this program will provide additional career opportunities for me in the business world, and instead of being limited to a narrow list of positions; I will be able to choose from a wide variety of possibilities. A higher level of education is a necessary stepping-stone on the way to one's true goal of a…

Small Business Management and Entrepreneurship
Words: 7031 Length: 20 Pages Document Type: Term Paper Paper #: 19110372
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mall-Business Management & Entrepreneurship

The fruition of many years of dreaming and planning will be realized through the opening of a restaurant in the Tri Cities area. Opening any business requires serious planning and calculations, yet the special needs of a restaurant are particular to the idea that many restaurants have gradual and long-term returns on investment. tart-up costs are often very significant with hard goods and food costs making up a very large output, not to mention procuring a location and either a purchase or lease and either building or remodeling space to meet the needs of the business and procuring the real estate.

Breaking even is often a guiding light at the end of a very long tunnel, between six months and two years depending on the region, and turning a profit often takes much longer. Another consideration is of coarse that restaurants usually do not provide a…

Service Business." Retrieved February 20, 2003, Website: ( , restbind)

Sanson, M. (December, 2002). Will It Come to a Smoking License for Restaurants?

Restaurant Hospitality, 86(12), pg. 8.

Vendor Selection Procedures
Words: 1617 Length: 6 Pages Document Type: Term Paper Paper #: 58525908
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Tony oma's estaurant, a franchise in the restaurant industry that focuses on Italian food products. The company may employ anywhere from a dozen to 20+ employees per individual restaurant at any given time. Tony oma's like any restaurant in the food service industry has concerned itself with many different ethical issues and considerations including ethics related to vendor selection processes.

esearch suggests that a company such as Tony oma's must be particularly aware of ethical issues related to vendor selections, to ensure that vendors are selected for service in a fair and ethical manner along the strictest business morals. There are many opportunities for bribery and other ethical violations to occur in the vendor selection process.

The purpose of this report is to identify potential breeches of ethical conduct with regard to vendor selection and to help established a code of ethics related to vendor selection that is based on…


CADA. "CADA Suggested Code of Ethics for Vendor Evaluation." June, 2002.

Retrieved 29, November 2004,

ICCMA. "The 'free' lunch, an online discussion." Public Management, 83(5), 2001:2

NFSMI. "Chapter 1 -- Vendor Selection Procedures." National Food Service Management

Economics of Public Policy
Words: 4599 Length: 15 Pages Document Type: Term Paper Paper #: 40440193
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Monopolies and Trusts:

Appropriate Areas for Government Intervention?

Capitalism is the economic system that has dominated the United States virtually since the day of its independence. A social and economic system based on the recognition of individual rights; capitalism demands that owners' rights to control, enjoy, and dispose of their own property must be respected. In a capitalist system, the purpose of government is to protect individual economic rights, and to make sure that no one individual, or group may employ physical or coercive force upon any other group or individual. The success of capitalism is well evident. The surpluses that this system produces have enabled individuals to experiment; to create new products, and market new ideas. These private surpluses are traded in a free market in direct competition with other buyers and sellers. Such competition is best represented by the efforts of two or more parties acting independently to…

Country of Origin Effect on
Words: 6167 Length: 20 Pages Document Type: Literature Review Paper #: 86751866
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With this in mind communications strategy has to be developed and implemented. The central debate remains that of degree of uniformity. The pros and cons are obvious, i.e. economies of scale, consistent message across markets, centralized control, different market characteristics, media availability and costs and government regulations (alabanis & Diamantopoulos, 2011). The stronger argument appears to be that different strategy appears to work in different situations, rather than a totally standardized campaign. Once these geographical issues are decided upon then the scope of the campaign, objectives and elements of strategy can be worked on. If the organization develops a message for one market and then transposes this intact into others or if it develops a message with a number of markets in mind from the start, it may be centrally conceived in both cases (Han, 2009; Wills & Ryans, 1977).

This is popular because of co-ordination and control providing the…


Ahmed, S.A., a. d'Atrous and M.E. Adraoui. 1994. 'Country-of-Origin Effects on Purchasing Managers Product Perceptions.' Industrial Marketing Management 23 (July): 323-332.

Keller, Kevin Lane. 1993. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, Vol. 57, No. 1. pp. 1-22

Shirin, Khosrozadeh; Kambiz, Heidarzadeh Hanzaee. 2011. The Effect of the Country-of-Origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions. Chinese Business Review, August Vol. 10, No. 8, 601-615

Bailey, W. And S.A. Gutierrez de Pineres. 2007. 'Country of Origin Attitudes in Mexico: The Malinchismo Effect.' Journal of International Consumer Marketing 9 (3): 25-41.

Sport Management Identify and Discuss
Words: 785 Length: 3 Pages Document Type: Essay Paper #: 51976981
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This mechanism will ultimately save the firm money as it is more efficient with its resources. More important however, feedback insures that the strategic planning process remains focused on the metrics of success rather than diverging from its intended purpose. Sporting organizations need focus in order to maintain their funding constituency. This comes in the form of ticket, merchandise, and television ad sales.

Furthermore, performance measures are important in regards to the overall benchmarking process. Performance measures provide a means of evaluation of both personnel and the strategic plan itself. With these measures of success management can better identify performance relative to strategic planning benchmarks. Also, through the use of performance measures, coupled with appropriate feedback mechanisms management can better ascertain initiatives. If performance is a substantial departure from management standards, organizational leaders can better determine what areas need improvement and coach to those specific areas. Through performance measures, management…


1) Martin, D.C. & Bartol, K.M. (1998). Performance appraisal: Maintaining system effectiveness. Public Personnel Management, 27(2), 223-230.

2) Schweitzer, ME., Ordonez, L., & Douma, B. (2004) Goal setting as a motivator of unethical behavior. Academy of Management Journal, 47, 422-432

Video Categories One Aspect That
Words: 1187 Length: 4 Pages Document Type: Essay Paper #: 60806749
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It also allows the countries best suited for such activities to flourish. For example, China is proficient in manufacturing which allows the country to export far more goods than it imports. Developed nations such as Europe, Canada, America, and to a smaller extent, Japan demand these cheaper goods as they import more than they export. This trade allows both parties to subsequently flourish. China can sell its products to generate addition funding to expand its economy while Canada and Europe have access to low costs goods and services (Dessler, 2006). With the advent of globalization, Chinese manufactures are better equipped to expand overseas to expand their manufacturing competitive advantage. This expansion allows lower cost goods and services to reach otherwise inaccessible areas of the world, thus increasing their standard of living. A shirt that once cost $15 now only costs $5. Society benefits as more dollars can be allocated to…


1) Dessler, G. (2006). Expanding into China? What Foreign Employers Should Know About Human Resource Management in China Today. S.A.M. Advanced Management Journal, 71(4), 11-23. Retrieved March 1, 2012, from ABI/INFORM Global database.

2) Fiedler, Fred E. (1967). A theory of leadership effectiveness. McGraw-Hill: Harper and Row Publishers Inc.

3) Schwartz, J., & Liakopoulos, a.. (2010, May). Talent and work: Playing to your strengths. China Staff, 16(5), 22-28. Retrieved March 1, 2012, from ABI/INFORM Global.

4) George, P. (2009, may 14). Cultural beliefs. Retrieved from

Rethinking Marketing Strategies for Increased Efficacy Business
Words: 1598 Length: 4 Pages Document Type: Essay Paper #: 4858878
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ethinking Marketing Strategies for Increased Efficacy


Personal hygiene products are a very sensitive issue no matter for what gender or for what age. Nonetheless, everyone needs personal hygiene whether or not they actually practice it. Therefore, there is a strong and persistent need for these kinds of products. Marketing personal hygiene products is not easy territory through which to navigate. It is important to alert consumers to the presence and characteristics of the product, but set within the wrong context, the advertising for these products can put people off, embarrass them, or disinterest them. For example, currently, AllWays markets its line of products primarily with televised commercials and print advertisements. The content of which usually includes showing the product inside the packaging as well as outside of the wrapper. Though women want to know how and where the product will work for them, showing blue liquid pouring into an…


Cross Border Journal. (2006) Chinese Market, Japanese Company, American Methods. Available from . 2012 June 20.

Lambert, A., Sargent, J.D., Glantz, S.A., & Ling, P.M. (2004) How Philip Morris unlocked the Japanese cigarette market: lessons for global tobacco control. Tobacco Control, 13, 379 -- 387.

Recipe for Five Guys Burgers' Success Business
Words: 1039 Length: 3 Pages Document Type: Essay Paper #: 77951722
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The ecipe for Five Guys Burgers' Success

The ecipe for Five Guys Burgers' Success

The recipe of success for Five Guys Burgers is a combination of traditional or even homestyle marketing and business practices integrated into a 21st century digital landscape. One of the reasons Five Guys is a success is because it is a places that makes burgers. Americans love burgers. We love to have a variety of choices of burgers. We will make our own burgers and we will pay for someone else to make our burgers for us just the way we like. Aesthetically, the burgers at Five Guys look appealing. They serve huge burgers with a wide selection of free topics not including any special toppings that come with the burger. These few facts make it clear that Five Guys knows their consumers. Americans love burgers; they love big…


Five Guys Holdings, LLC. (2012) Five Guys Burgers and Fries. Available from: . 2012 July 14.

Gordon, E. (2006. 18 Ways to Create Marketing Buzz. Available from: . 2012 July 16. (2012) Service Marketing Mix/Extended Marketing Mix. Available from: . 2012 July 15.

Mansueto Ventures LLC. (2012) 5 Reasons Why Five Guys is a Big Success. Inc., Available from: . 2012 July 14.

Company Ethics Program Effective Program The
Words: 1275 Length: 4 Pages Document Type: Essay Paper #: 98206501
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company ethics program effective program . The Federal Sentencing Guidelines Organizations encourages firm set ethics programs. eview Website, located http://www.

Ethics Program

The following pages focus on presenting the challenges that JEMC must address in order to improve its codes of ethics and conduct. The Company Presentation section provides the description of JEMC and the presentation of the codes of conduct of important companies in the industry. The Ethical Challenges section analyzes the ethical problems that the company's activity must address. The Federal Sentencing Guidelines for Organizations discusses the guidelines developed by the government in the case of companies that do not follow rules and regulations. The Challenges of the Codes of Conduct section analyzes some of the most important problems determined by developing these codes of conduct. The elevance of Codes of Conduct section provides some recommendations on how the relevance of these codes of conducted can be improved.…

Reference list:

1. Nair, M. (2011). New Code of Conduct to Set Boundaries. Retrieved August 31, 2011 from .

2. ICC Commission on Marketing and Advertising (2012). International Chamber of Commerce. Retrieved August 31, 2012 from .

3. Statement of Ethics (2012). American Marketing Association. Retrieved august 31, 2012 from

Coordinating Management Between the CEO and CIO
Words: 505 Length: 2 Pages Document Type: Essay Paper #: 60598159
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An inevitable concern in expanding any business is to ensure that the strengths that initially enabled the business to flourish are maintained while the organization exploits new areas of growth. A new position of location coordinator would enable someone to troubleshoot issues with other location managers while the two of us as CEO and CIO work out the details of franchising new operations or using venture capital to open up more company-owned shops. The location coordinator would handle any issues which arise based upon geographic and regional issues on a case-by-case basis but would still have a general managerial level position and authority.

Of course, the idea of delegating is an important one for any growing organization. No one can do everything and currently the organization’s main leadership responsibilities are divided between ourselves. On the other hand, however, there is great concern in adding to an already bloated bureaucracy for…