Employee auditing is essential as each retained employee must have an understandable job description that is known to management and new employees must understand their role as well. There is not question that this company will remain in business but a good exit strategy would be to build partnership connections with other retail outlets for distribution of FreshDirect brand products and possibly build a consultation service to assist other market players in developing the quality systems that FreshDirect has maintained.
eferences
Gonzales, J. September 28, 2007, FreshDirect Takes Heat, Workers Try to Unionize, NYDailyNews.com, etrieved January 25, 2008 at http://www.nydailynews.com/news/2007/09/28/2007-09-28_freshdirect_takes_heat_workers_try_to_un.html
Johnson, .. Killgallon, L. & Lockart, K. 2000, Online Grocery: How the Internet is Changing the Grocery Industry. University of Virginia Press, 1-11, etrieved January 20, 2008 at http://faculty.darden.virginia.edu/gbus885-00/Documents/OnlineGrocery_8-25.pdf
Kempiak, M. & Fox, M.A. (July 2006) Online Grocery Shopping: Consumer Motives, Concerns, and Business Models First Monday Journal etrieved, January 17, 2008…...
Technology also enables it to keep inventories low, as the store can keep close track of consumer demand for specific products.
Q3.Assess Fresh Direct's entrepreneurial strategy. Is the company taking advantage of opportunities to launch new products and/or enter new markets? How is it handling new competition?
Fresh Direct operates in a relatively conservative format, using word-of-mouth advertising to save on marketing costs. This is fairly easy for it to do, given its relatively narrow customer outreach in the New York area. It has used celebrity advertisements, however, to garner attention. Having close relationships with suppliers is an essential part of Fresh Direct's strategy. This means that by eliminating the middleman, Fresh Direct can pass on its savings to consumers. Not operating in a physical location enables it to save on overhead operating costs and labor costs. However, it has been highly conservative in its expansion, despite the introduction of some…...
stakeholders in any microfinance situation. The borrowers are a major stakeholder, and the microfinance institution is another. The investors in the microfinance lender are significant stakeholders, regardless of whether they are investing for charitable purposes or as part of an IPO. Some of the indirect stakeholders are the families and communities of the borrowers, the countries and regions at large (whose economies will ultimately be affected), and the employees of the microfinance institution, and the governments of the countries and regions where the lending takes place, because of their role in tax collection.
Microfinance started mainly as a charitable concept, but there are also examples of microfinance institutions tapping capital markets for financing as well. The competitive strategy is that these entities are getting substantial returns from many of their borrowers -- ROI can be very high when lending to small entrepreneurs, commensurate with the risk. But by pooling risk,…...
The Psssssst! brand is well-established in dry shampoo. It is owned by Freeman Beauty Labs. The brand comes in several varieties, including the regular Dry Shampoo and Dry Shampoo avy Curly. On Amazon (2013), the regular Psssssst! is priced at $5.71 for a 5.3 ounce container. The product reviews on Amazon (2103) indicate higher customer satisfaction than with Tresemme. It is difficult to infer from the marketing who the target market for Psssssst! might be under Freeman's ownership.
Batiste
Batiste has a wide range of dry shampoo products available, including Original, Dark and Deep Brown, Blush Hair, Blush Floral & Flirty, Tropical, a Hint of Color, and more. The Original is priced on Amazon at $8.45 for a 5.05 ounce container and the specialty products in the line are typically priced at a premium to this. The company is independent and British (Batiste.com, 2013), specializing in dry shampoo as its primary product.…...
Distribution Strategy and Strategic AlliancesIntroductionPerrys Ice Cream may collaborate with a competing national brand, but there are considerations that have to be made. This paper looks at those issues. They include sales channel, the pros and cons of partnership, the value of alternative marketing channel options, and whether margin or drayage makes the most sense.Direct Sales ChannelDirect sales involves the company selling its products directly to customers, without going through any other retailers or intermediaries. There are several potential advantages to this approach for Perry Ice Cream (yan & Barretta, 2018). First, it can allow the company to better control its inventory and ensure that its products are fresh. Second, it can reduce costs by eliminating the need to pay fees to middlemen. Finally, it can give the company a more direct relationship with its customers, which can be valuable for marketing and customer service purposes. However, there are also…...
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ReferencesLeRoux, M. N., Schmit, T. M., Roth, M., & Streeter, D. H. (2010). Evaluating marketing channel options for small-scale fruit and vegetable producers. Renewable agriculture and food systems, 25(1), 16-23.Ryan, K. & Barretta, P. (2018). Perry\\\\\\\\\\\\\\\'s Ice Cream Distribution Strategy and Strategic Alliances: The 800-Pound Gorilla. London, UK: SAGE
Dell was setting a very rapid pace of new product introductions during the period analyzed by the author and afterwards as well. The focus on just the direct channel and thoughts of disintermediating the indirect channels through their highly successful direct build-to-order model blinded Dell from the much larger and more diverse profit pool all channels could provide. Ignoring these market dynamics and believing the direct model was by far going to win the battle of channel models in the PC industry, Dell experienced exceptional declines immediately following this rapid run-up of growth. In the end, Dell chose to use the profit pool concept to gain an even greater insights into their customer base and was able to generate profits 3 times higher than industry average (Gadiesh, Gilbert, 1998). Dell recovered form a potentially disastrous situation by using the profit pool concept effectively.
There is also the example of how…...
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References
Gadiesh, O., & Gilbert, J.L. (1998, Profit pools: A fresh look at strategy. Harvard Business Review, 76(3), 139-142+.
Consumers today are busy -- often so busy they do not have time to shop. Grocery shopping is time-consuming, especially after work. Getting to the store, parking, navigating the aisles (especially with small children) and checking out -- not most consumers' idea of a fun evening. FreshDirect offers a great solution: online shopping. With a few clicks of a mouse, and for a small fee, the chore of grocery shopping is accomplished with great ease for the consumer. There is no need to even carry heavy shopping bags to the car.
Consumers are health-conscious and want to improve the quality of their lives by cooking at home more and eating out less. However, it is easy to grab takeout rather than grocery shop because of the pressures surrounding the chore of shopping. FreshDirect ensures that healthy foods are waiting on the customer's door when he or…...
Jerzee Fresh
The author of this report has been asked to construct a business plan and analysis relating to a hypothetical non-alcoholic beverage (NAB) company. In this case, the company will be Jerzee Fresh. It will focus on drinks that are made entirely of organic fruits and vegetables. As might already be obvious, the drink will be geared towards people in the community that are healthy and active. Included in this analysis will be the significance of the name, the revise mission statement and the justification for its components, a few reasons why this particular NAB was selected, a SWOT analysis of the new brand, a strategic position that will be taken and an overview of the distribution channels that will exist. Something else that should be mentioned are regulatory risks and a few other items. While the healthy drink industry is getting very crowded, this is indeed because there is…...
The relationship between the Russian Revolution and the rise of fascism is distinct and marked. Both movements were revolutionary in their own way, and both were provoked to a certain extent by a Marxist inspiration. Lenin was one of the leaders of the Russian revolution and he was a committed Marxist. He did not want Russia to participate in any part of the war, but was the one who surrendered to German invasion. When Lenin died, the gap that was left open in his death was quickly taken over by Stalin. Fascism was the outgrowth of a revolution that was meant to create more freedom, justice and equality. This is because the Russian revolution and the nation were vulnerable during this time of transition: this vulnerability meant that someone strategic could have the power to come in and corrupt the policies in place. This paper will explore the nuances, events…...
It is often said that 'we eat with our eyes' first, and children are no different. hen hamburgers are in attractive packaging emblazoned with cartoon characters, children will want to eat the burgers more than broiled chicken and whole wheat pasta. Conversely, Cornell's Center for Behavioral Economics in Child Nutrition Programs found that children eat more fruit when the fruit is displayed in attractive baskets rather than in stainless-steel buckets (Aubrey 2011). However, the presence of fast food offerings is too powerful to resist, even when fruit is present. In my own experience, I notice that when children beg to go to McDonald's, they show no interest in the healthier menu. One study of McDonald's located on hospital premises found: "hen apple dippers and milk jugs were on the menu...families rarely ordered them. Apple dippers were purchased by anywhere from 0.3% to 3.6% of kids; milk from 1.1% to…...
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Works Cited
Aubrey, Alison. "Cheap marketing techniques help kids choose more fruit." NPR.
Labor Market Analysis: H Professionals / Employment Analysis in H Profession 2015
Critical analysis of current labor market trends
Evaluation of the impact of external factors
Analysis of advertising, recruitment and selection methods
Professional standards and competences (including behaviors) for H Professionals
The place of interaction between employers and potential employees is termed as the labor market. Here, there is competition among employers to attract the most skilled individuals from the candidate pool, and among workers for acquiring the best jobs. The current U.S. labor market for human resource professionals is healthier, in economic terms, than it ever was since the Great 2007-09 ecession.
Critical analysis of current labor market trends
US unemployment rate in June was at a record low of 5.3% in this economic recovery and about half its October 2009 peak (10%). A strong average job growth rate of around 243,000 jobs a month was recorded last year. In contrast, though, there is significant…...
The organic nature of the products that the company offers all seems to have a detrimental effect on profitability. Kudler may have to eliminate certain product offerings. This is particularly true if these products are not selling very well. In addition, the owner of the company may have some success in negotiating a lower price for those products that do sell well. The owner should be careful not to settle for whatever price she is quoted.
Another issue is payroll expense. All companies have problems with getting payroll expenses to a reasonable level. However. Kudler seems to have a problem in being able to pay highly specialized workers at the rate of the market. In addition, when on the specialized workers gets sick or quits it is difficult to find a replacement. Some of this will be remedied when the aforementioned problems are handled because it will create greater cash flow.…...
Organization Behavior
Human esource Management Policies of Wal-Mart
Employment Law Wal-Mart
Human esource Management Policies of Wal-Mart
Wal-Mart is a large scale multinational retailer that employs more than 2.2 million employees in 27 countries. The management of this large workforce requires it to implement effective human resource management and employment relations policies at its workplace. Wal-Mart believes in effective recruitment and selection process in order to fill the vacant job positions with the most talented and skillful employees. It uses one way and two way virtual interviewing techniques in order to minimize its heavy recruitment and administrative costs. Wal-Mart generally fills its vacant job positions from the industry through fresh graduate induction and experienced professionals. It trains them through different methods in order to make them learn the most advanced knowledge related to their job responsibilities.
The Wal-Mart workforce consists of individuals from different cultures, nationalities, and races. In order to manage this culturally dispersed…...
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REFERENCES
Bergdahl, 2010, How the HR Division at Wal-Mart drives the Company's Success through People. Available at [Accessed November 28th, 2012]
Celentino, J. 2012, Wal-Mart Doesn't Owe Pregnancy Light Duty. Available from [Accessed November 29th, 2012]
Greenwald, J. 2011, Court rules against Wal-Mart in sexual harassment, retaliation case. Available from [Accessed November 29th, 2012]
Hinshaw & Culbertson, 2012, Wal-Mart Follows Properly-Drafted Accommodation Policy, Still Ends Up Potentially Liable for Retaliation. Available from [Accessed November 29th, 2012]
Tresemme Fresh Start is, however, the number one brand in dry shampoo (Communispace, 2013). There are roughly three types of competitors for Tresemme. Direct competitors are those in the dry shampoo space that has similar positioning or price points. Indirect competitors are dry shampoos with dissimilar position or price point, and close substitutes like conventional shampoo with similar positioning.
One way to determine who the most direct competitors are is to check the product page at Amazon. e have established criteria for what a competitor looks like -- similar pricing and positioning -- and if consumers who are looking at Tresemme are also viewing the pages for similar products, that similar product is a competitor we have to beat for that sale. Based on this, Batiste, Suave Keratin, Dove, and Got2b are all competitors. The Suave and Dove products are priced lower, as is Batiste. Got2b is priced higher, as…...
Direct mailers will first go to the 535 green businesses on a monthly basis and will be expanded from this number as needed to continue to provide the average 15 event total to meet the strategic goals.
Type: All types of businesses, with 10 or more employees will be targeted as potential customers to this service with the first emphasis being on businesses who have strategic planning around green/sustainable business practices.
Value Drivers: Intentions of practicing sustainable standards in business, seeking mid range catering for meetings and events, seeking alternative to cheaper/less healthy alternative catering offerings, seeking to try something new with a greater level of service and sustainable business practices, a desire to support other local businesses with a similar goal, a desire to improve business climate with only limited resources, a desire to offer vegetarian fare to those who choose it, a desire to offer healthier alternatives to employees…...
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References
Arthur, D. (2001). The Employee Recruitment and Retention Handbook. New York: AMACOM.
Furniss, C. (2006, October). How Green Is Your Business. Geographical, 78, 45+.
Halweil, B. (2003, May/June). The Argument for Local Food: At an Unimposing Diner in Vermont, a Revolution Is Taking Place. World Watch, 16, 20.
Henderson, E. (1998, July/August). Rebuilding Local Food Systems from the Grassroots Up. Monthly Review, 50, 112.
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