decision Erickson should recommend, whether to develop a healthy Progresso soup line internally, or collaborating with Weight Watchers in the development. General Mills has been successful at developing other light foods, such as yogurt, so they could probably develop their own brand of light soups for the Progresso brand. However, collaborating with a well-known and respected brand such as Weight Watchers could allow them to be more creative and innovative with their soups, because Weight Watchers is a known brand, and they have developed their own successful line of Weight Watcher food items, so they have much more experience.
General Mills might choose to develop their light soups on their own, because they have their own development department with years of experience, and they have developed light products in the past that have become successful. Since Progresso is so successful, they might want to keep the makeup of the soup…… [Read More]
Total eward Program
General Mills is a major food producer with a stable business selling packaged foods to supermarkets. The company earned $17.9 billion in revenue in 2014, and on that took home $1.8 billion in net income (MSN Moneycentral, 2015). According to its 2014 Annual eport, the company sees its strategy as "putting the consumer first." The company competes by connecting with consumers and developing "deep insight into what they like to eat, where they shop for food and how they approach cooking" (p.1). The company notes that the industry in the developed world is mature, with just 1.5% growth in the U.S., slower than overall industrial sales growth. Input costs, however, were up 4%, creating a challenging operating market (2014 Annual eport). The report's explanation of the company's business indicates that General Mills is primarily a marketing-driven company, developing products and utilizing channels suited to getting goods to…… [Read More]
Unlike similar firms, General Mills offers a comprehensive statement of purpose rather than a traditional mission statement or statement of vision. General Mills’ statement of purpose is succinct, capturing the company’s core mission, values, and vision. “We serve the world by making food people love,” (“Purpose,” 2017). Unsurprisingly, the General Mills mission statement is remarkably similar to that of their competitor Kraft, which is “Helping people around the world to eat and live better,” (“Kraft Food’s Mission Statement,” 2011). The word “serve” suggests that General Mills wants to cultivate a consumer-focused approach to food-related businesses, while the “food people love” phrase connotes comfort food and food that is culturally appropriate.
General Mills also lists five main pursuits, including putting people first, building a culture of creating, making food with passion, earning people’s trust, and treating the world with care (“Purpose,” 2017). Each of these separate pursuits is addressed on…… [Read More]
Investing 1 to 30% of your pay. General Mills will match a portion of your contribution with a potential additonal match based on the company's annual performance.
Choice of managed investment funds plus individual stocks, bonds and mutual funds outside the funds offered by the company.
loan feature is available before retirement.
Stock options and ownership
Employees can share in our successes by owning a portion of the company. The company match in the 401(k) is in company stock, and our voluntary stock purchase program allows another opportunity for ownership.
nnual stock option grants are available to some management-level employees.
We offer life, long-term care, legal, auto and homeowners insurance, plus company-paid short- and long-term disability insurance.
We provide mortgage counseling and assistance for selling your house and purchasing a new home.
Want to continue your education? We reimburse employees for job-related courses, and you'll…… [Read More]
Diversity is increasingly becoming a serious H issue for companies in the 21st century marketplace. Organizations have been forced to develop strategies for increasing the representation of minority groups and making their workplaces more favorable for them. General Mills was recently named one of the most inclusive companies in the world. This text examines the company's diversity program with the aim of determining what it does differently from competitors and what the possible weak spots are.
General Mills: Diversity and Inclusion
Diversity is one of the major H issues that companies have been forced to deal with to gain competitive advantage. Companies with effective diversity and inclusion strategies are generally perceived as being more favorable workplaces than those with ineffective programs. General Mills was recently named one of the 50 most inclusive workplaces by DiversityInc. This text examines the company's diversity program with the aim of identifying what it does…… [Read More]
The Five Forces model provides a means of assessing the overall profitability of an industry. General Mills operates in the processed food industry, focusing on sales to grocery outlets. The bargaining power of buyers is often quite strong, because there are only a handful of major players in any one area. The industry is becoming increasingly concentrated. In fact, Wal-Mart now controls 21.5% of the US grocery market, giving it tremendous bargaining power over a supplier like General Mills (Daniels, 2017). Balancing this is the fact that as a major buyer of agricultural products, General Mills can exert pressure down the supply chain – but often times the suppliers have limited control over their costs so this tactic is risky and just ends up squeezing out farmers. Careful supply chain management is required to maintain the sustainability of the business (Church, 2015).
The economic environment is generally favorable at present,…… [Read More]
The corporate level strategy of General Mills is the horizontal growth strategy. Imperatively, horizontal growth is accomplished by expanding its business operations into other geographic expanses or by expanding the range of products as well as services being offered in the prevailing market. In this regard, General Mills has expanded its business operations not just in the United States but also internationally and increasing its wide range of products retailed in its stores. The generic Porter strategy followed by General Mills is the differentiation focus strategy. This is in the sense that the company strives to accomplish differentiation in its target segment (Porter, 1985). This is largely owing to the fact that the company deals with different products within its segment including cereals, frozen vegetable, fruit, dry dinners, frozen pizza as well as pizza snacks, and an extensive range of organic products (Forbes, 2018). The strategic choices of…… [Read More]
Decisions about international business take into account a wide range of different factors, including political, economic and social environments, in addition to firm-specific issues such as where to produce, what the company makes and how easy it is to ship the company's product. In this report, the case of General Mills in Europe will be considered. General Mills is a major producer on consumer consumables, and the countries in question are going to be France and Greece. The paper is going to discuss the key issues with respect to each country, keeping in mind the General Mills context.
General Mills produces food under a number of common household brands -- Cheerios, Betty Crocker, Pillsbury, Haagen-Dazs, Old El Paso, Yoplait and Nature Valley. The company is based in Minneapolis and began in 1860 with two flour mills, hence the name. The company would change its name to Gold Medal Flour…… [Read More]
With that, some strengths and weaknesses of eneral Mills are the following from a SWOT analysis due to customer satisfaction.
The net income was thirty percent higher in 2003 than previous years since it became seventy hundred sixty million
eneral Mills is one of the largest consumer foods companies in America in today's modern society
The company has a strong name brand
Consumer food is the biggest revenue that the company had to date
The company has a good marketing strategy by having events, direct mail with customers while advertising world wide
Prices are high
Hard to obtain shares in European countries
eneral Mills has not been able to get into the market in India, which one of the biggest markets
Required production is not being met on schedule, analyzing future for the company
WT Strategy…… [Read More]
Intrinsic Value of Liberty
There can be very few doubts as to the importance of liberty to the philosophical espousing of John Stuart Mill, who even authored a treatise entitled On Liberty to underscore the amount of emphasis he placed on this particular concept. What is most interesting about the many different notions the author has in relation to freedom is the circumscriptions that are routinely placed upon it in what is the age-old conflict between the individual and the group -- the latter of which routinely takes the form of government or some other determining mechanism of society. Not surprisingly, Mill presents a number of viewpoints that contradict the notion that the morality of the state should influence the personal opinions and actions of the individual, especially when the effects of those actions only resonate within the individual himself. The two most eminent of these arguments, of…… [Read More]
To cultivate genius when it does appear, a society must be free for all, not just the recognized geniuses. or, as Mill more eloquently puts it, "it is necessary to preserve the soil in which they [geniuses] grow. Genius can only breathe freely in an atmosphere of freedom...If from timidity they consent to be forced into one of these moulds [of conformity]...society will be little the better for their genius" (on Liberty, 9). Mill uses the extreme example of genius to illustrate the general principle he has devoted this entire book to; namely, that individual liberty is essential for the progress of a society. In this particular facet of his argument, he uses the archetypal vision of the genius to add a concrete incarnation of what otherwise might be an abstract and abstruse concept. Instead, Mill's view of liberty is rendered strikingly clear by his use of logic and example.…… [Read More]
Courage, intelligence for example could be used for wrong purposes and hence it was important pre-requisite to have good will if an action was to be termed moral.
Intelligence, wit, judgment, and the other talents of the mind, however they be named, or courage, resoluteness, and perseverance as qualities of temperament, are doubtless in many respects good and desirable. But they can become extremely bad and harmful if the will, which is to make use of these gifts of nature and which in its special constitution is called character, is not good. (Kant 2: p 9)
John Stuart Mill on the other hand proposed a different theory of morality which stated that an action is right if it promotes happiness of the greatest number of people. In other words, if an action maximizes general happiness then it can be deemed moral. Mill felt that maximization of general happiness was the…… [Read More]
For him, it is also important to know that liberty, while dependent on the individual's decision alone, should also take into account the consequences that will come out upon the accomplishment of an action. That is, it is vital that the individual think of the 'bigger picture': will the action benefit the common good, or will it benefit my personal interests only? Positive liberty, hence, becomes more vital when it goes beyond thinking and speaking, and the individual engages in doing a particular activity, knowing that s/he has the freedom to do so. Mill posits on this issue, "The liberty of the individual must be thus far limited; he must not make himself a nuisance to other people...It is desirable, in short, that in things which do not primarily concern others, individuality should assert itself. Where, not the person's own character, but the traditions or customs of other people are…… [Read More]
Mill talked of ethical freedom in terms of all areas wherein individual and society interacts and become involved with each other; Marx utilized the same viewpoint, although specified it in terms of proletarian-bourgeoisie relations.
For Marx, ethical freedom is self-realization within the individual, and primary in this realization was the acknowledgment that one needs to be economically independent in order for modern individuals, and society in general, to function progressively. Ethical freedom is said to have been achieved if there will develop a new social order, identified as the "industrial proletariat," described to be the modern individuals, belonging to the previously identified proletariat class, who embodies "fresh moral and political idea, but one rooted in the world of material reality" (Morgan, 2005:392). In concrete Marxian terms, self-realization is an event that will occur only once the following elements have been abolished, as cited in "The Communist Manifesto": "representative government, bourgeois…… [Read More]
Do you consider Utilitarianism to be the way we ought to determine right and wrong? Why or why not?
I disagree with Utilitariasnim as moral instrument on the grounds that Utilitarianism may, paradoxically, be harmful in that it focuses on the influence of pleasure or pain to the greatest amount of people. In that way, it strikes me as being an incomplete measure for ethics, since (using a hypothetical situation) the majority of people of a specific nation may have pleasure from seeing a minority, who happen to be mentally disabled, annihilated, on the grounds that the majority may have to pay taxes to support this minority. According to Utilitarianism, the majority wins and the minority is annihilated.
Pleasure also assumes various formats including immediate vs. mediate pleasure. Oftentimes, the more immediate types of pleasure are deferred for the longer-term categories (such as saving for the future) that are seen…… [Read More]
Sampling a. No description of participants given.
b. The informants all appear to be appropriate to the study, all being engaged in the practice or training of nursing techniques and procedures, most in treatment settings.
Data Collection a. Data collection was entirely based on human experiences; only individual experiences/attitudes were recorded or used in the study.
b. Data collection strategies are not described in details, but appear to have consisted of an open questionnaires with free responses. These provide appropriate and significantly consistent results.
c. Human rights issues such as privacy are not explicitly addressed in the published study.
d. Data saturation is not described or achieved -- this was a very limited study drawn from a limited pool of informants.
e. Explicit procedures are not detailed in the published study, making the findings impossible to fully replicate. Other qualitative questionnaires that attempt to measure the same phenomenon could be…… [Read More]
But the products sold by GMI are such staples, this is unlikely, and its food products are fairly diverse and palatable to a large, general audience. It has also shown the ability to innovate and swiftly offer customers products with new, different formulas based upon shifts in demand. Thus, its 'fashion line' seems considerably less secure than its food lines, much like its restaurant and toy components.
The need to focus on necessary products with durable sources of sustained demand vs. non-specialty products with volatile demand is further underlined in GMI's specialty retailing. Certain brand names such as Eddie Bauer and Talbots are doing extremely well. Although these are clothing lines, these retailers do not offer 'trendy' clothes and instead market themselves to broad niche markets that are older and more reliable in terms of their preferences. Eddie Bauer offers clothing targeted to the 'outdoorsy' consumer who is in search…… [Read More]
Durant and General Motors
Alex Madsen's book "The Deal Make: How William C. Durant Made General Motors" is a biographic account of Durant's life, documenting his failures as well as his achievements and giving an insight into the dynamic life of this entrepreneur. Durant is best known as the founder of General Motors, but his story is far from normal. The book starts at the end, telling the story of his funeral in Manhattan in 1947 (Madsen, 2001). At his funeral there were many long standing friends and colleagues who are life's he had touched (Madsen, 2001). Durant was remembered as a vibrant and risk taker, impatient and determined.
The book then goes on to look at his life. It is noted that while working at a range of early jobs, including stacking lumber at a mill and as a travelling cigar sales person he demonstrated many of the…… [Read More]
Freedom and the root of utilitarianism are focused on providing society as a whole with happiness, not just a particular group of individuals in the social order. Mill risks generalizing at this point, as he is inclined to impose his point-of-view without expressing interest in what others want.
It would be normal for someone to want people to achieve happiness, but this is not necessarily the case in Mill's situation, as he believes that his happiness is general and that every person on earth needs to have access to concepts that make him happy. Even with the fact that he was aware of the importance of objective thinking, Mill failed to observe that his theory acted directly against it.
2. Humans have feelings and their lives are governed by various sentiments that they experience through their lives. Mill's theory can actually become simpler if one were to consider things from…… [Read More]
Freedom, Liberty, And Authority
homas Jefferson is attributed as saying "the price for freedom is constant vigilance." Only those who are willing to stake there reputation, their personal well being, their fortunes and their futures on the pursuit and defense of freedom are those who will have a guarantee of remaining free from the tyranny of those who would exchange the freedom for the freedom of minority at the expense of the majority. John Stuart Mills captured this idea 100 years after the original constitutional convention, Declaration of Independence and the Constitution recorded these and other words into the annals of history. Mills accurately captured the reason U.S. citizens are free, and the only means by which the can hope to remain such.
Mills begins in much the same way as Hamilton as he sets the stage for the path, and pursuit of freedom. He identifies that there exists in…… [Read More]
In other words De Beauvoir sees the opportunity of secretary, shop girl, teacher, or nurse as wholly unlikely to offer women a real sense of independence and will likely continue to be treated as temporary positions held until the woman is married, at which time she will likely give up this vocation (surrender her body) and tend to a family.
Mill like De Beauvoir speaks of the extreme vocation of the wife and mother as one that offers much work and little independence. He says that women already share a larger burden than men with regard to living and in addition, and by virtue of this, necessary and natural role of the woman as wife and mother she is but should not be further barred from interests that could make her a better person.
…in addition to the physical suffering of bearing children, and the whole responsibility of their care…… [Read More]
Political Philosophy II: Theories of Freedom
John Stuart Mill's On Liberty is one of the foundational defenses of liberal, democratic government. According to Mill, there are certain core principles "that should regulate how governments and societies, whether democratic or not, can restrict individual liberties."[footnoteRef:1] Mill wrote that regardless of whether a monarch, dictator, or even a democratic majority governed, the only reason to deprive others of their liberties was what he called the harm principle, namely, that "a harm, an action must be injurious or set back important interests of particular people, interests in which they have rights" and "justifies restricting liberty to prevent harm to others."[footnoteRef:2] In defining the harm principle, Mill's intentions were clearly noble in that he wished to prevent the illegitimate use of power by the state to restrict free speech, sexual behavior, or other personal, private choices. However, since Mill wrote, even a number of…… [Read More]
Aristotle vs. Mill
The Greek philosopher Aristotle and John Stuart Mill agreed that the objective of morality was the pursuit of general happiness and the good life in society and in the individual. ut they deviated in the concept of, and the manner of arriving at, "the right thing to do," especially in reference to friendships. Mill held that actions are right in the proportion that they tend to promote that happiness and wrong, as they tend to promote unhappiness. He advocated the action/rule-based type of morality, which determined the goodness of an act according to the consequences of that act and independently of the doer's virtues or character traits (Fieser). This type directly opposes the virtue-based morality propounded by Aristotle, who believed that happiness as the ultimate end of existence that is sought for itself and not for any other end.
Aristotle contended that friendship is the greatest external…… [Read More]
The author of this report has been asked to answer several questions about noted ethicists and philosophers. There will also be coverage of both of those as they pertain to happiness, good, evil and utilitarianism. The people that will be covered in these answers include Mill and Kant. When it comes to Mill, there will be a definition of happiness as well as what is meant by something or someone being intrinsically good or evil. As it relates to Kant, there will be the question of whether it is ever morally acceptable under Kantian ethics to lie to patients so as to not cause them psychological harm. Finally, there will be the question of whether it is practical or possible to combine utilitarianism and ethics of care. While some ethical questions about healthcare are cut and dry and have a fairly to very obvious answer, there are most…… [Read More]
In the opening remarks to Utilitarianism, Mill sets the stage for this discussion. He accepts that the idea of utilitarianism dates back two thousand years, and is part of a philosophical discourse that has never been resolved. He then explains the prevailing thought that moral laws are considered universal, deriving from the same source. Their evidence is a priori in that they are simply assumed to be correct. These laws, however, lack a fundamental rule, something that is the root of morality, that should be self-evident. Mill is staking out a position that there is no such fundamental rule, and that this is a defect.
Mill then argues that utility, as described by Bentham, is where happiness derives from, and that this ultimately influences decision-making and morality even among those who reject the idea and attempt to base their moral standards on another universal code. Mill does not explicitly…… [Read More]
Babies in the Mill" By Dorsey Dixon
The historical context of "Babies in the Mill" by Dorsey Dixon is in both the words of the song and the presentation of the song (folk/blues). Composed in the 1960s by Dorsey Dixon, the song memorializes a time from 1880 to 1920 when child labor was used in the textile mills -- where Dorsey himself had worked (and seen firsthand that exploitation of children as described in the song).
From the 1880s to the 1920s, American industrialism had brought about a major change in the workforce. Mills like the textile mills and cotton mills described in Dixon's song were producing more and more product as labor was more and more divided up into simple tasks. Cheap labor allowed mill owners to drive up profit margins, as at the time there were no federal laws regulating the use of child labor. In fact, throughout…… [Read More]
External Analysis of the Portable Saw Mill Industry
Explain three benefits of conducting an external analysis.
For Edward Perry, Timber King's new CEO, external analysis is one of the most strategic activities he can engage in and have his company continually pursue. Of the many benefits associated with external analysis, the top three are staying on top of customer trends and their continual evolution, being able to anticipate and act on opportunities, and getting advance warning of any significant threats (Banham, 2010). These three areas of customer-centered analysis, scanning the external environment for opportunities while looking to mitigate threats must eventually be integrated to the internal systems and processes of Timber King in order for the company to be successful (Feldmann, Olhager, 2008). The company must become highly agile and market-driven for the portable saw mill business to succeed.
Educate Mr. Perry on some of the challenges of conducting an…… [Read More]
It might be argued that the Industrial Revolution throughout Europe was not a revolution in the traditional sense, insofar as it involved no violence. Anyone making this argument, however, is unaware of the existence of the Luddites. Active in England in the early nineteenth century, at the height of the industrial revolution, Luddites were English textile workers who revolted against their replacement with industrial machinery and responded by destroying that machinery. The ritish government responded by sending in the army. The labor historian Eric Hobsbawm notes that "the 12,000 troops deployed against the Luddites greatly exceeded in size the army which Wellington took" to defeat Napoleon, which may give some sense of where governmental priorities actually lay.[footnoteRef:0] The real point is that the Industrial Revolution was tremendously disruptive to the lives of ordinary workers and people, and what is remarkable in retrospect is only that there was not…… [Read More]
For this reason, biological containment measures are being developed to control plants by inhibiting gene flow through pollen and/or seed (Eastham and Sweet). For example, outcrossing can be controlled by ensuring that the pollen of the GMO is sterile (Mills, 2006).
3) Explain interest in subject.
I believe GMO technology will greatly benefit society by increasing the availability and quality of food, but, at the same time, I acknowledge real biosafety concerns posed by outcrossing. For this reason, I am interested in molecular strategies for gene containment in GMO crops to ensure that they are responsibly deployed and that they are available for larger-scale commercial release than is currently possible.
Eastham, K. And Sweet, J. (2002, March). Genetically modified organisms (GMOs): The significance of gene flow through pollen transfer. European Environment Agency (EEA) Environmental issue report No 28. http://www.mindfully.org/GE/GE4/Pollen-Transfer-Gene-FlowEEAMar02.htm
Genetically modified organism. Wikipedia. http://en.wikipedia.org/wiki/Genetically_modified_organism
Mills, N. (2006). Genetically modified…… [Read More]
homelessness an issue that involves the general public of the United States instead of the (relatively) few victims who suffer from this condition. Nearly all of these factors have to do with the notion of the sociological imagination, a concept that was innovated by Charles right Mills and which essentially enables people to look beyond their a particular person's fault to understand how the larger society may have contributed to that person's circumstances (Carl, p.6). From the angle of sociological imagination, then, homelessness is a public issue and not a private one for all of the homeless people because there are several systematic factors that are responsible for people being too poor and for housing being not affordable or not in great enough demand to account for the number of people who need it.
One of the major structural issues that is responsible for these factors and for homelessness is…… [Read More]
The author of this report has been asked to answer a specific and thoughtful answer to a question about the greatest happiness principle and what it really means. Indeed, the question is how the principle is supposed to be useful and informative when it comes to guiding someone on what to do, what not to do and why. As the author expected, there is a strong correlation between this question and the general concept of utilitarianism. hile the linkage and comparison of the greatest happiness principle and utilitarianism may make it easy to some to offer some explanations and insights, it just complicates things for others in some ways and the author of this response is certainly among that echelon.
Before getting into semantics and how the principle can or should be perceived, the author of this report will quote the man who came up with the principle…… [Read More]
Differentiations are always brought up by the contemporary mainstream economists and their theories regarding ontological questions and assumptions or mere recognition regarding conformity of preference structures regarding some rules can be approximated usefully. This is done by the commodities' association or there quantities uses. Taking into account that preference can as well be taken as a usefulness determinant, departing of this conception from the usefulness concept should not take place. Different marginal utilities may occur for diverse people regarding same object for any customary conception.
Market price and diminishing marginal utility
In a case whereby the stock flow or the flow of goods and services in a country is of lower marginal utility as compared to the commodities that the same country trade for with other country, then decision to affecting that trade is only upon the country. Evidently, business transaction involves a case of exchange of goods whereby there…… [Read More]
Marshall Executive Brief #3 Trade Policy Greece and France
This brief will discuss critical issues of trade policy, including global trade, global currency exchange, business strategy and operations, R&D, human resources, accounting and finance.
Global Trade and Currency Exchange
Free trade is a system where the governments of two countries do not discriminate between the imports and exports of the other country. In particular, free trade in the modern sense applies to tariffs and other trade barriers, or the non-existence thereof. Ricardo described free trade in terms of absolute and comparative advantage. Usually, this concept is described using a simplistic, fictional world in which there are two countries and maybe only two goods. In this example, countries should produce the good in which they have comparative advantage, and in doing so the two countries combined with have a higher aggregate output than if only the country with absolute…… [Read More]
With this in mind communications strategy has to be developed and implemented. The central debate remains that of degree of uniformity. The pros and cons are obvious, i.e. economies of scale, consistent message across markets, centralized control, different market characteristics, media availability and costs and government regulations (alabanis & Diamantopoulos, 2011). The stronger argument appears to be that different strategy appears to work in different situations, rather than a totally standardized campaign. Once these geographical issues are decided upon then the scope of the campaign, objectives and elements of strategy can be worked on. If the organization develops a message for one market and then transposes this intact into others or if it develops a message with a number of markets in mind from the start, it may be centrally conceived in both cases (Han, 2009; Wills & Ryans, 1977).
This is popular because of co-ordination and control providing the…… [Read More]
Financial Accounting Case Study
Despite its large size and established market position, General Mills, like any other company, has to grapple with those factors that, if not properly addressed, could have a negative effect on performance. Market demand is one of those factors. In order to effectively address the issue of demand, the company has to determine and respond to two major demand-related issues. First, there is need to understand the factors influencing demand. These include the prices of products, the availability and prices of substitutes produced by competitors, and government regulation - especially with regard to the promotion of healthy foods. Secondly, there is need to analyze the outlook of this demand in the near future. General Mills offers for sale a wide range of food items such as snacks. The demand of these could fall significantly in future, mainly due to the government's effort to ensure…… [Read More]
Both France and Greece are Mediterranean countries in Europe. They are both part of the EU and have a shared Western Civilization heritage. Both have moderately high power distance and uncertainty avoidance. However, France scores much higher for individualism and Greece for masculinity. Hofstede does not outline time horizon for Greece; France scores as a short-term time horizon society.
II. Cultural Dimensions
There are five dimensions under Hofstede. Power distance "expresses the attitude of the culture towards the inequalities amongst us." A high power distance country would be more accepting of these differences. The second dimension is individualism. This reflects "the degree of interdependence a society maintains among its members." A high individualism society has members who reflect their self-image as I, rather than we. The third dimension in masculinity/femininity. This dimension defines masculinity as desiring achievement and success, with femininity oriented towards caring for others…… [Read More]
Market of Grain in the United States
In the United States, millions of Americans are confronting the latest trends in the commodities markets where the costs of agricultural products have driven up costs of breakfasts of average Americans. Over the past year, the price of orange juice has increased a quarter, and the price of milk has also risen by 5%, and egg by a fifth. The issues have made General Mills and Kellogg's to increase the prices of their breakfast cereal products. The cause of an increase is due to a recent rise in the price of grains such as wheat and corn. Underpinning the rise in the price of grains is that the demand has outpaced the supply because of the growing demand for cereals for the production of biofuels such as ethanol. Thus, the author is trying to reveal the factors that lead to an increase in…… [Read More]
In addition to this, the company must continue to develop new products. This is because consumers' needs and requirements are in a continuous change process and the company's products will have to adapt to the requirements issued by customers.
1. History (2008). CSC Brands. etrieved March 19, 2010 from http://careers.campbellsoupcompany.com/History.aspx.
2. Strategies (2008). CSC Brands. etrieved March 19, 2010 from http://careers.campbellsoupcompany.com/Strategies.aspx.
3. Annual eport (2009). CSC Brands. etrieved March 19, 2010 from http://files.shareholder.com/downloads/CPB/871395724x0x320834/0a34b982-31c3-4cb4-bebb-96301d23a4bd/CPB_2009_Annual_eport.pdf.
4. Shea, M.E. & Mathis, M. (2002). Campbell Soup Company. Arcadia Publishing, Charleston. etrieved March 19, 2010 from http://books.google.ro/books?id=wqekiCpw4qcC&printsec=frontcover&dq=campbell+soup+company&source=bl&ots=rwkPu0hPI&sig=ErN5zHrIZhchnuxNP7TanqWBJ8s&hl=ro&ei=qWKjS7__M5L4mgOLxZ3wCQ&sa=X&oi=book_result&ct=result&resnum=5&ved=0CCQQ6AEwBA#v=onepage&q=&f=false.
5. Campbell Soup Company (2010). Wikinvest. etrieved March 19, 2010 from http://www.wikinvest.com/stock/Campbell_Soup_Company_(CPB)#Campbell_Soup_Company_and_the_Competition.
6. Industry Statistics and Projected Growth (2010). Organic Trade Association. etrieved March 19, 2010 from http://www.ota.com/organic/mt/business.html.… [Read More]
reakfast is considered the important meal of the day. It is a good, nutritional start for the rest of the day. The metabolism of the human body is at its peak from morning to noon. More energy is required during this period. Nutritionists believe that breakfast should be the heaviest meal of the day. And meals should become smaller as the day progresses. Cereal is a good source of carbohydrates -- the body's primary fuel-source. When the body does not get enough carbohydrates, it scavenges muscles for fuel. This leads to a toxic condition known as ketosis.
In this day of hectic time-schedules and careers, a mother's access to a quick and healthy diet is essential. Cold cereals are healthy. They are quick and easy to prepare. They often provide both carbohydrates (from the cereal) and protein (from the milk) -- essential components for the body. Many recent studies have…… [Read More]
The company also wishes to expand its business operations to new potential markets in the short run. However, it will first have to analyze its internal strengths and weaknesses in order to evaluate its own capabilities to penetrate in that market in an effective way (Perreault & McCarthy 2002). On the basis of this analysis, it can be recommended that P&G should first focus on improving its existing products and customer services in the already targeted markets before entering into new markets. eason being, a dual strategy will bring critical challenges for the company which may become unmanageable in the short run and take the company into serious financial problems and competitive challenges (Ferrell & Hartline 2011). Conversely, if it chooses to improve its existing products and services in the near future and target new markets as a second strategy after some passage of time, it can reap benefits from…… [Read More]
Leadership played a substantial role in the recent economic troubles. The banking industry suffered from leadership that was incentivized to pursue high-risk short-term policies that resulted in high levels of return but subjected the entire economy to substantial risk. In the automobile industry, leaders failed because they did not adequately anticipate industry trends and did not adjust the corporate culture soon enough to respond to changes in the external environment (Davis, 2009). The insurance industry suffered as the banks did from taking on too much risk, the result of leadership more concerned with short-term results that with long-term growth.
In order to select leaders to guide them out of the abyss, these companies must find leaders with different traits -- in the case of banking and insurance a more conservative mindset and in the case of automobiles a more progressive one. The shareholders should ultimately take responsibility for their investments,…… [Read More]
In order to achieve the economies of scale, the company has vast network of sales and distribution along with acquisitions and mergers to support increased production of which Cadbury is a recent example. The company also tries to sustain and enhance its brand image by virtue of comprehensive branding strategy. Vertical and horizontal expansion of companies' product range is also indicative of Kraft's sustained strategic expansion. ecently the company split into Mondel-z International, Inc. And Kraft Foods Group, North America.
The potential discrepancies in the strategic and business level strategies of the company are based in the functional capacity of the firm. There have been issues related to internal control of the company being not stringent enough to ensure integrity of financial reporting and for this purpose; the company also adopted an audit committee charter. Aim was to improve the functional management in relation to finance and operations.
3) How…… [Read More]
In the "question marks" category were introduced the products of the "Specialty channel," as they appeared in 2004 and tried to conquer a relatively new market for the company, that of the non-traditional products. Therefore, this attempt has not been proved to be a real success because, just as in the case of the natural, organic and frozen products, the market of the specialties had been reached by other companies and, even though the investments were quite high, because the offer of products was diverse, the growth has proved to be quite low.
The QSPM Matrix
Having all these in mind, the main two directions I could identify for the Kellogg Company to follow are represented by a potential enlargement of its company in Europe -where for example, the sugar free chocolate chips cannot be found- or by a diversification of the products line in the North America, the most…… [Read More]
Take trail mix... It is an energetic, "idealized" snack food. This comes primarily from the target populations the manufacturer focuses it is marketing. Other channels for influence include consumers looking for "quick" fixes, such as families looking for fast and fun food. It would be interesting to explore the link marketing of "fast" snack products such as this have on families with young children, and compare this with the influence the product had on the political and behavioral habits and beliefs of the college students consuming it.
Lastly, symbolic systems help us better understand how products are systematically introduced and marketed to consumers. This helps shapes attitudes and beliefs. Also important to note however, as learned in class, is whether societies tend to accept or reject certain items even if marketed well. For example, oark (2007) noted that in many cultures certain foods or animals are taboo. Consider for a…… [Read More]
Week 1: One strategic control would obviously be the budget. The budget is one of the main strategic controls. The company determines its spending on R&D, new market entry, marketing for different products, and this spending is indicative of what the company's priorities are for the coming year. If there is no money for something, it is not a priority. If General Mills sees innovation as a pathway forward, it will spend on R&D. If it sees an acquisition as a key strategic pathway, it will put itself in a position to absorb a rival.
Another major strategic control is the rewards system. The rewards a company sets out for its employees will orient the employees towards the specific activities that are being rewarded. If the rewards are general – say, net profit-based- they will orient employees to perform their duties well in a general sense, but that's it,…… [Read More]
.....ethical plan and strategy is integral to an organization's overall commitment to social responsibility. In "Marketing Ethics and Social Responsibility," Marinova (2013) first discusses the general importance of ethics as a general marketing strategy, in order to promote the brand as one that is socially responsible and thereby position the organization not just ethically but also strategically within the marketplace. Next, Marinova (2013) defines terms related to ethics and corporate social responsibility to help organizations to identify their weaknesses in these areas and make strong commitments to change and revising their ethical policies, particular in marketing. Moreover, the author offers some of the direct marketing solutions related to specific issues like false advertising and the sale of potentially harmful products from toys containing lead paint to food products containing items known to cause obesity or other diseases. The tremendous strengths of the Marinova (2013) article are only partially offset by…… [Read More]
So, advertising is not just bad because it lures us into eating unhealthy diets, the diets to lose some of the weight we gain are just as bad. Why? ecause they teach fast weight loss -- lose 10 pounds in two weeks. Is that possible? Yes, but it's usually "water" weight -- that weight that is most quickly put back on when we go back to a normal diet. ut just as the ads and promos don't tell us about all the calories in those RTE cereals and fast foods, when they push the fad diets, they don't mention that "water" weight problem.
And, sure enough, that's why people on fad diets eventually get frustrated. They lose ten pounds in a couple or three weeks, go back to their regular diet, and gain it right back. Eventually, the frustration level reaches a point that they give up and go have…… [Read More]
Science is a neutral human pursuit. It is only the application of science that raises potential ethical questions. Kurt Vonnegut's novel Cat's Cradle perfectly exposes the ways science can be manipulated by the hands of its sponsors. Money determines the nature of research, its methodologies, its findings, and its applications. Michael Pollan's The Omnivore's Dilemma raises similar ethical questions and concerns, focused not on the military but on the food industry. Arguably, the food industry poses far more complicated ethical issues than the military-industrial complex. The military can be viewed as an ethically incorrect institution, as even when it presumably protects the lives of Americans it does so necessarily at the expense of the lives of others. National security is not built on a universal human rights vision, but on a xenophobic model that presumes national superiority and reinforces an "us vs. them" mentality that is at the root…… [Read More]
Discussion of management commitment
A distribution center will definitely be needed in Hong Kong, with full-time management and a staff of at least 25. Contract transportation drivers can be used to bring product from the distribution center to retail locations. Financial needs will be somewhat substantial at first to carry out securing the distribution center, hiring and training staff, and marketing the product, however there is substantial capital available to support this venture (General Mills, 2012a).
2. Export market research, screening and selection
In the last few decades, rapid economic development has been seen in many countries in Asia, with China now standing as the second largest economy in the world and Asia as a whole is a larger economic unit than the Americas or the Eurozone (APO 2012).
he association of Australian agriculture and American branding with quality also exists in China and other parts of Asia, where food…… [Read More]
interview that they conducted with Labor Relations Ms. Sheila Brown, a Labor Relations Specialist who works with the U.S. government in Columbia, SC. The interview paper involved an interview where she answered questions and answers about her job so that the author could get a better understanding of her type of work. In addition to the interview, the project essay will begin with a literature review that will relate labor relations theory application that links to the actual job processes and/or functions. Then, we will relate the results of Ms. Brown's interview to gain real world insights into her profession and how it functions in the U.S. government. The literature review will give us an idea of how the discipline is different in the private sector.
Ms. Brown is officially known as a Labor Relations Officer/Manager (LROs) or Chief Human Relations Officer (CHRO). These terms can and are…… [Read More]
Justification Report for American Beverage Corporation
"There is a growing sense of the world's interdependence and connectedness, and an understanding that progress is an illusion if it destroys the conditions for life to thrive on earth" (Buchholz, 1991). Twenty years ago, business ethicist and university professor Rogene Buccholz made the point that preserving natural resources should be a priority for the business community. Since that time, corporate social responsibility has become an even more important goal. Consequently, we prepared this report to provide the management team of American Beverage Corporation (ABC) with recommendations on launching a corporate environmental and sustainability program.
There are many reasons that ABC should commit to sustainable practices and principles, not least of which is protecting the earth's resources. But as this report discusses, there are compelling economic and business reasons to go green as well. By launching a green initiative ABC will realize the following…… [Read More]
The weaknesses of the company are first that it relies on just a few top customers for the majority of its revenue growth and its lack of product quality have at times led to recalls. Opportunities include the growing level of health consciousness in globally, higher levels of product demand in Latin America nations that today have relatively low levels of adoption today and the potential to grow through mergers and acquisitions (Kissas, 2007). The threats Kellogg's is facing include stringent regulations and a lack of strategies for managing foreign exchange risk. In addition there is intensive pricing pressure from competitors as well.
GOALS and OBJECTIVES
The goal of transforming Kellogg's Fruit Loops into a healthy alterative and also spinning off new products for its widespread popularity is the goal of this marketing plan. Specifically concentrating on product line extensions for the product into the ready-to-eat cereal category is the…… [Read More]
If warranted, fire the management team and bring in experienced staff with a can-do, customer oriented attitude.
eason Attitude, the ability to empathize, and the "feel" within an organization, particularly a restaurant, flows downward. If the management is lax, so will the employees. Clearly, with over 750 stores and growing, Oliver Garden has a comprehensive store and employee manual. In every other Oliver Garden, someone opens the door, greets the customer, and advises the wait time, or shows the group to their table. Water and a server usually arrive within 3 minutes. Above all, business owners, employees, and most especially, individuals who rely on gratuities to make ends meet must understand that there are hundreds of dining choices, people go out to eat so that they can be treated well, greeted with a smile, felt welcome, and provided a hot and tasty meal under time expectations. Indeed, if a specific…… [Read More]
Fortune Magazine every year publishes its list of the Top 100 companies to work for. There are a number of different factors that go into their survey, including things like benefits, employee loyalty and any unusual things that these companies do or provide for their employees. Each situation is different. In some industries, a great working environment is considered to be the norm and just to compete a company has to be good. In other industries, companies seek to use their working environment as a source of competitive advantage. There are as many different approaches to being one of the top companies to work for as there are companies on the list. Some companies want to attract the best people in their industries, who are among the most talented in the world. Other companies seek to foster loyalty because they see relationships and institutional knowledge as keys to their success.…… [Read More]
(Siziya, Muula, and Rudatsikira, 2007)
The following labeled Figure 1 shows the factors associated with truancy among adolescents in the study conducted and reported in the work of Siziya, Muula, and Rudatsikira (2007)
Factors associated with truancy among adolescents in Swaziland
Factor or (95% CI)*
Schooling (years) to 8 to 11
Most of the times or always
Number of times bullied or 2
Most students kind and helpful
Most of the times
Parents checked homework
Most of the times
Parents understood problems
Most of the times
Most of the times
or (95%CI)* adjusted for all the factors in the model
Siziya et al. Child and Adolescent Psychiatry and Mental Health 2007 1:15 doi:10.1186/1753-2000-1-15
Source: Siziya, Muula, and Rudatsikira (2007)
The work of Stanton et al. (2004) entitled: "Randomized Trial of a Parent Intervention" states that while "numerous interventions have been demonstrated…… [Read More]
Maketing to a multicultual audience -- Stabucks and McDonald's
All businesses today must be multicultual to some extent (Makgosa 2012). The Intenet has opened up new potals to multicultual, multinational consume audiences. Moe foeign nationals in developing nations aspie to imitate the Ameican, consumeist life they see potayed in the moden media. Ameica itself is gowing inceasingly divese, which demands a moe caefully-segmented appoach to maketing. Howeve, this ceates a poblem fo global businesses such as Stabucks and McDonald's. On one hand, the coe foundation of thei business is based upon maketing a paticula type of lifestyle, a lifestyle gounded in an image ooted in Ameicana (o in the case of Stabucks, a vey Ameican vision of a Euopean cafe). The coe poblem of today's multicultual maketing is that changes must be made to addess an inceasingly divese audience: an audience which demands moe than mee tokenism o…… [Read More]
Marketing Research on Three Minority Groups
Minority Research Paper
The following report is purposed on undertaking marketing research and gaining knowledge regarding different consumer markets. In particular, the report provides information about the size, location, purchasing power, and the market potential for the three largest minority target markets in the United States. These target markets include African-Americans, Hispanic-Americans and Asian-Americans. In addition, the report will expound and give detained analysis information of business potential for each minority target market.
Total numbers in the U.S.
million (United States Census ureau)
Percent of the total U.S. population
% (Centers for Disease Control and Prevention)
Rate of growth
The U.S. Census ureau forecasts that by the year 2060 there will be approximately 74.5 million African-Americans comprising those of more than one race in the United States, a figure that will constitute about 17.9% of the total U.S. population (United States Census ureau)…… [Read More]
GENETICALLY ENGINEERED FOOD OR ORGANISMS: SCIENCE'S ANSWER TO WORLD HUNGER
The introduction and use of genetically modified or engineered foods or organisms have attracted attention, mostly alarmed in recent years (WHO 2014). These foods are manufactured from organisms by artificially altering or engineering their DNA for nutrition purposes. This is done by infusing an edible plant gene into the organisms for immediate and ultimate purposes. One is to optimize production and increase the resistance to plant disease while tolerating the harmful effects of herbicides. Another is to extract them from genetically modified or GM microorganisms or animals for future use. Still another object or prospect is to alter the nutrients themselves in foods in order to control or prevent allergies they cause (WHO).
The target of the United Nations Organization's Millennium Development goals is to cut down the proportion of hunger this year into half (World Hunger Education Service, 2015).…… [Read More]
Former bestsellers, now in paperback, discounts on hardcover.
For those who prefer having hardcover books.
Allows price of Hardback to be within range of trade or PB.
More for gifts of collectibles.
Deep discounts at Amazon's outlet
All product categories
Deals dependent on close out, etc.
Designed to drive traffic to site on low e-commerce day.
Gift cards sent or emailed to anyone, anywhere
Keeping fiscal shopping with Amazon even if one cannot decide on a particular gift.
Gift cards are extremely popular in the contemporary gift giving market.
Also can be used as part of a wedding or baby registry.
Timed deals in all merchandise, changes every 4 hours.
Up to 70% discounts on many items.
People who like to shop; ex. HSN and ShopNBC types.
Sometimes great bargains, but one must check regularly to find them.
Offers…… [Read More]
An appeal was created that had nothing to do with the merits of the product itself, but rather due to its reinforcement of the notion that white is good and black is bad. Pear's ads tied this notion directly to cleanliness. Dirty (brown) was bad; poor (also brown) was uncivilized and Pear's was the means to solve this problem. It exemplified the white man's burden of cleaning up the dirty, poor brownness in society.
Betty Crocker made significant contributions to consumer culture. The character was one of the most successful, and was so in part because consumers who had been exposed to the character on the radio thought she was a real person. A character - a mascot - had for the first time been ascribed by the market the same respect as a human. As such, Betty Crocker was allowed by the market to exemplify the ideal American home…… [Read More]