Country of origin effect on Moller's cod liver oil brand loyalty
An understanding of the contextual elements that impact upon individual purchase decision making and the overall process through which individuals behave and ultimately make decisions is an important first stage in the development of any marketing communications plan (Shirin & Kambiz, 2011). The increasing demand for Italian food has contributed to the growth of restaurant chains such as Olive Garden, owned by General Mills, which has more than 100 units, and Sbarro, which has more than 500 outlets in forty-eight states. The acceptance of Italian food is not a fad. This ethnic food preference has staying power. Italian restaurant distribution is strongest in the mid-Atlantic, Pacific Coast, south Atlantic, and eastern and north central states. The Spaghetti Warehouse, a restaurant chain based in Garland, Texas, is now selling franchises and stepping up expansion. The Italian meals most often served are lasagna, spaghetti with sauce, pasta with red sauce, fettuccine, and pizza. Brands that dominate their market segments for Italian food are Chef Boy-Ar-Dee and Franco- American for canned pasta, Progresso for canned soup, Ragu and Prego for spaghetti sauces, and Stouffer Lean Cuisine and Michelina for frozen Italian entrees.
Technology's impact and future challenges for the legal profession
"IT and the Internet have provided stiff competition for the phone, the ledger, the library, and the filing cabinet, but the substantive work of lawyers has yet to be reconfigured" (R Susskind, The End of Lawyers? (OUP 2010, p 21).
Although technology has been immensely positive to the legal profession, as this essay, will show, it also presents grave challenges to the extent that critics question whether legal profession as we know it will be enabled to survive.
This essay reviews both benefits and threats of technology to the legal profession and concludes that, ominous though some of these disruptive innovative features may seem to the future of the Law, they may be beneficial in that they will force the traditional lawyer to shape himself and thus grow in a dialectical twist of fate, to a new and more progressive future.