Dolce & Gabbana, Branding Strategy, and Toys R Us Growth
Marketing
Dolce & Gabbana's decision to launch 15 new stores in China is a smart one. In terms of marketing, D&G should stress several factors to gain on the Chinese market, not only on mainland China but also in Europe and the U.S. Also, D&G's partnership with P&G for high end cosmetics is a good idea. The benefits of connecting a luxury brand with an extended brand are many but there are also significant risks. Sometimes, the connection of a luxury brand with a logically unconnected product is inappropriate and highly risky. In addition, sometimes joining two logically connected products is a problem because of relocation, top-heavy management and corporate culture clashes. Some previously successful manufacturers are now faltering. Toys R Us is faltering for several reasons. The market for "traditional toys" is in trouble, the market for "electronic toys" is huge, and the market for "educational toys" could be a healthy market. Toys R Us should learn the trends and follow them.
Research Paper
Undergraduate
Simon Bolivar and Latin American independence
Simon Bolivar is often considered to be one of the greatest men in the history of Latin America. During his relatively short lifetime he freed a number of countries from Spanish rule and offered up both military and political victories. With that in mind, this paper takes a look at Bolivar from his early life through his death, and with special attention paid to some of his more notable accomplishments.