Jc Penny Essays (Examples)

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JC Penney J C Penney Company Inc Is

Words: 1467 Length: 5 Pages Document Type: Essay Paper #: 12045649

JC Penney:

J.C. Penney Company, Inc. is a holding firm with the main operating subsidiary known as J.C Corporation, Inc. The company sells accessories, family apparel and footwear, beauty products, home furnishings, and fine and fashion jewelry in its department stores in America and Puerto ico. Since its inception, this company has grown to become a major retailer that operates approximately 1,106 department stores by the beginning of 2011. The business of this firm basically consists of selling their products and services through the numerous stores and its online business strategies. This growth has resulted in the company to be ranked as America's largest department-store retailer and catalog business.

Mission, Vision, and Primary Stakeholders of J.C. Penney:

The vision of J.C. Penney Company, Inc. is to become America's shopping destination for inventing great styles at reasonable and attractive prices. This vision is centered on the company's long-range growth initiatives that…… [Read More]

References:

Bartholomew et. al. (2007, June 1). J.C. Penny Company, Inc. Equity Valuation and Analysis.

Retrieved December 17, 2011, from  http://mmoore.ba.ttu.edu/ValuationReports/Summer2007/JC-Penney.pdf 

"J.C. Penney Company, Inc." (2010). Commission File Number 001-15274. Retrieved from United States Securities and Exchange Commission website:  http://www.sec.gov/Archives/edgar/data/1166126/000119312511081412/d10k.htm#toc142811_12 

"J.C. Penney Company, Inc. Summary Annual Report" (2010). Annual Reports.com. Retrieved December 17, 2011, from http://www.annualreports.com/HostedData/AnnualReports/PDF/jcp2010.pdf
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JC Penney's New Pricing Strategy J C Penney

Words: 880 Length: 2 Pages Document Type: Essay Paper #: 15091371

JC Penney's New Pricing Strategy

J.C. Penney was founded in 1902 by James Cash Penney, and by 1907 he had purchased full interest in three locations, moving his company headquarters from Wyoming to Salt Lake City in 1909. By 1912, there were 34 stores in the ocky Mountain State areas. By 1928 Penny's had opened 1000 stores and by 1941 had 1600 stores in all 48 states. Penny's began national advertising in 1956, offered in-store credit cards in 1959, and acquired The Treasury discount stores in 1962. By 1963 it issued its first catalog, expanded to Alaska and Hawaii, acquired Thrift Drug and by 1969 was a major feature in most American cities. By James Penney's death in 1971, the company had revenues of over $5 billion and peaked with 2,053 stores in 1973 jcpenney.com; Mattioli, 2012).

etailing in the 21st century demands far different strategies than ever before. etailing…… [Read More]

REFERENCES

www.jcpenney.com

D'Innocenzio, A. (January 27, 2012). J.S. Penney Slashing Prices on All Merchandise. USA

Today. Retrieved from:    http://www.usatoday.com /money/industries/retail/story/2012-01 -25/penneys-price-overhaul/52787388/1 

Girard, K. (March 5, 2012). Is JC Penney's Makeover the Future of Retailing? Working Knowledge -- The Harvard Business School. Retrieved from:  http://hbswk.hbs.edu /item/6944.html
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External Factors Penny's Proposed New Pricing Strategy

Words: 1562 Length: 5 Pages Document Type: Essay Paper #: 73712980

External Factors

Penny's proposed new pricing strategy

The new Penny's proposed strategy is a revitalization strategy that is directed at the pricing procedures within the company. According to Penny, there should be a "Fair and Squire Every Day" pricing strategy. This new pricing strategy was not there initially. The transformations, which are also done by JC Penny's CEO on Johnson, are ambitious plans, which are geared at changing the phase of the company completely. According to Johnson, the 110-year-old store is to be transformed into a retail powerhouse, which resembles those of the twenty first century. He wants to create 80 to 100 stores within one store. These stores are perceived to be of high brands. There will be a "Town Square," where customers will be able to access a number of facilities and offerings as free ice cream and hot dogs (Mattioli, 2012).

The new pricing strategy is an…… [Read More]

References

D'Innocenzio, A. (2012). J.C. Penney slashing prices on all merchandise. USA Today (January

27). Accessed 5/5/12 at   http://www.usatoday.com /money/industries/retail/story/2012-01 -

25/penneys-price-overhaul/52787388/1

Mattioli, D. (2012). How J.C. Penney was minted. Wall Street Journal (January 25).
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Management Styles Used by JC Penney's Management

Words: 1854 Length: 5 Pages Document Type: Essay Paper #: 6197069

management styles used by JC Penney's management and pros and cons of each era of management. The paper begins with a general introduction of the management and then by answering the questions asked. The paper also evaluates company's management styles and problems faced by the company. Importance of innovative management style and a suitable style for JC Penney is also considered in the given paper.

Management

Penney being one of the 'largest retailers in the United States of America' was founded in the year 1902 by James Cash Penney. At its inception the company owned three departmental stores. The company now owns and operates a chain of more than 1050 department stores in the country. (Hoover's Company Profile, 2014) Throughout the period of more than a century of its operations the company has witnessed many changes in management and operations, all directed at making the company and its stores widely…… [Read More]

References

Bhasin, K. (2013). JC Penney's Senior Management Team Knows There's Only One Way Out Of This Mess. Business Insider, 18th March.

Bhasin, K. (2013). Inside JC Penney: widespread fear, anxiety, and distrust of Ron Johnson and his new management team. Business Insider, 22nd February.

Chernev, A. (2012). Two questions haunting J.C. Penney. Retrieved from: http://www.businessweek.com/articles/2012-08-13/two-questions-haunting-j-dot-c-dot-penney [Accessed: 25 Jan 2014].

Daft, R.L. (2012). Management. Australia: South-Western.
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Kohl's vs JC Penney

Words: 582 Length: 2 Pages Document Type: Essay Paper #: 76705523

Financial Statement Analysis

Basically, these ratios tell a lot about the two companies. It takes half a second to realize that Kohl's is the better investment, since JCP is losing money in heroic fashion. JC Penney not only lost a lot of money last year, but has lost money for the past three years. Its revenues are down substantially in that time, with a collapse in 2013. A quick Google search tells all about the massive marketing missteps that have crippled JC Penney. The stock price is low, but that is because this is not a growth story.

The current ratio highlights the liquidity of the company, and both are well above the 1.0 threshold normally considered a sign of trouble. While Kohl's earns a better profit margin, both companies have a health gross margin. The issue over at Penney is that its net margin is a staggering loss. To…… [Read More]

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Analysis of Kohl's financials

Words: 1314 Length: 5 Pages Document Type: Essay Paper #: 56605915

JC Penney Acquiring Kohl's

Kohl's Financials

Often, a firm that is taken over is struggling financially. One of the reasons is entirely pragmatic -- a struggling firm likely has a lower stock price, making the takeover more affordable. Over the past four years, Kohl's has seen its revenues flatline. evenues were $19.2 billion in FY 2016. The company's cost of goods sold is steady as well, at 63.8%. So in that sense, Kohl's is a very stable firm financially. This stability should actually mean that its stock price fairly accurately reflects the present value of future cash flows, making it difficult for the acquiring firm to earn profit from the transaction, given that they have to pay a premium to Kohl's shareholders.

The company has seen its selling, general, and administration expenses increase gradually over the past couple of years, which has resulted in shrinking operating income. The operating profit…… [Read More]

References

Kohl's 2015 Form 10-K. Retrieved January 17, 2017 from  http://corporate.kohls.com/investors/financial-information 

MSN Moneycentral: Kohl's (2017) Retrieved January 17, 2017 from  https://www.msn.com/en-us/money/stockdetails/financials/fi-126.1.KSS.NYS 

Vasel, K. (2016). JC Penny, Kohl's, Macy's and Sears sued over misleading prices. CNN. Retrieved January 17, 2017 from  http://money.cnn.com/2016/12/09/pf/price-scheme-jcpenney-kohls-sears-macys/
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Justification Report With Recommendation

Words: 2320 Length: 8 Pages Document Type: Essay Paper #: 86626062

justification report provides recommendations to Martha Stewart Living Omnimedia, which is a media empire that provides insights into a company's relations with its stakeholders, especially customer and shareholders. The firm is a diversified media and merchandising company that was founded in 1997 by Martha Stewart. Martha Stewart Living Omnimedia is classified into four business segments i.e. Internet, Merchandising, Publishing, and Broadcasting media platforms product lines. As a result, the firm's business holdings incorporate various print publications, e-commerce websites, and radio and television programming. The founder of the company served as its chairperson, president and Chief Executive Officer until the ImClone Insider Trading saga occurred, which resulted in her forceful resignation. The resignation was fueled by the fact that the Securities and Exchange Commission agreed to prohibit Stewart from serving in any capacity that would revolve around preparing, auditing, and disclosing fiscal results and information of a publicly traded company.

In…… [Read More]

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Economics Changing Strategies and the

Words: 580 Length: 2 Pages Document Type: Essay Paper #: 45006842

The customers want to watch out the promotional offers, and a recent survey showed that in many cases it would take discounts of up to 50% to persuade customers to make a purchase (Business Insider, 2012). Therefore, rather than appreciating the more consistent everyday low prices, the JC Penney customers have seen the move as taking away their opportunity to purchase goods on promotional offers. The result has been significant, in the first quarter alone the company saw revenue drop by 20%, with the firm losing 10% of their customers (Bickle, 2012). The strategies continue to struggle, with the 2012 revenues amounting $17,260 million, compared to $17,759 million in 2011, the result of 2012 was the lowest revenue in the last five years (Morning Star, 2013). This has had an undeniable negative impact on the company stock, following an initial gain of the strategy was announced, the firm has struggled,…… [Read More]

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Tax Liability a Preview of Capital Structure

Words: 2119 Length: 6 Pages Document Type: Essay Paper #: 45408700

Tax Liability

A preview of capital structure issues

In regards to the overall business environment, capital structure has profound implications of the business, irrespective of its industry. For one, a firm's capital structure is then the composition or 'structure' of its liabilities. For example, a firm that sells $40 billion in equity and $160 billion in debt is said to be 20% equity-financed and 80% debt-financed. The firm's ratio of debt to total financing, 80% in this example is referred to as the firm's leverage. This leverage has implications on the entire firm. For example, leverage in many respects is a double edges sword. On one hand, leverage can amplify gains for firms. However, if used incorrectly, leverage can also amplify loses. As such, firms must be cognizant of its capital structure as complacency can hinder overall business performance. Debt and equity financing, can have a profound implications on the…… [Read More]

References:

1) Myers, Stewart C.; Majluf, Nicholas S. (1984). "Corporate financing and investment decisions when firms have information that investors do not have." Journal of Financial Economics 13 (2): 187 -- 221

2) Baker, Malcolm P; Wurgler, Jeffrey (2002). "Market Timing and Capital Structure." Journal of Finance 57 (1): 1 -- 32.

3) Lyandres, Evgeny and Zhdanov, Alexei, Investment Opportunities and Bankruptcy Prediction (February 2007) Available at SSRN: http://ssrn.com/abstract=946240

4) Timmer, Jan (2011). Understanding the Fed Model, Capital Structure, and then Some.
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Company or Organization Preferably the

Words: 5736 Length: 15 Pages Document Type: Essay Paper #: 77120086

The exponential growth of the Internet has also served as the catalyst for the growth of highly collaborative, interactive forums and platforms on which Delphi-like brainstorming can be accomplished (Decker, Wagner, Scholz, 2005). Conversely many of the external relationships companies have and that are essential to understanding how the strategic planning process will impact an organization lend themselves to quantification. An example of this level of quantification of external factors is the use of frameworks for evaluating the performance of supply chains over time, a process area that can be highly quantified through the use of maturity models and measurements of performance over time (Gilmour, 1999). Both of these extremes, qualitative data analysis through the use of techniques including writing of scenarios, brainstorming and the Delphi technique to the extremely quantitative, both require organizations to have a fairly high level of interprocess maturity and development to be able to manage…… [Read More]

References

Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Reinhold Decker, Ralf Wagner, Soren W. Scholz. (2005). An internet-based approach to environmental scanning in marketing planning. Marketing Intelligence & Planning, 23(2/3), 189-199.

Qi Fei, David L. Olson. (2007). Web services composition strategy in enterprise systems. Human Systems Management, 26(1), 53.

B. Johansson, F. Sudzina. (2008). ERP systems and open source: an initial review and some implications for SMEs. Journal of Enterprise Information Management, 21(6), 649-658.
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Business Dispute the Nature of Disputes in

Words: 1289 Length: 3 Pages Document Type: Essay Paper #: 77741457

Business Dispute

The nature of disputes in business is varied and in some instances they come because of the wrong performance of people. Let us take the case of Mr. Coughlin who retired from Wal-Mart in January finally gave his resignation from the board of directors on March 25th. According to Wal-Mart there was a pattern of expenses account abuses by him, as also the use of incorrect invoices for getting reimbursement of expenses. This action has been accompanied by the sacking of a few other employees also. The investigation into the matter is being carried by the U.S. attorney for the Western District of Arkansas. The matter is also being investigated by Wall Street Journal and they feel that Mr. Coughlin often forced his subordinates to create false bills so that he could get payments for his personal expenses from Wall-Mart. He is now 55 years old and this…… [Read More]

References

Bandler, James; Zimmerman, Ann. (8 April, 2005) "A Wal-Mart Legend's Trail of Deceit." Wall Street Journal. Retrieved from  http://www.mindfully.org/Industry/2005/Wal-Mart-Coughlin8apr05.htm  Accessed on 23 May, 2005

Franke, Diane. "5 tips for better business cases." (Sept. 20, 2004) Retrieved from http://www.fcw.com/fcw/articles/2004/0920/pol-5tipsbiz-09-20-04.asp Wal-Mart 2002 Accessed on 23 May, 2005

Fishman, Charles. (December, 2003) "The Wal-Mart You Don't Know." Retrieved from http://www.fastcompany.com/magazine/77/walmart.html Accessed on 23 May, 2005

"Wal-Mart Loses Unpaid Overtime Case." (20 December, 2002) Retrieved from http://www.cbsnews.com/stories/2002/12/20/national/main533818.shtml Accessed on 23 May, 2005
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Micromarketing if Someone Doubts That

Words: 1197 Length: 4 Pages Document Type: Essay Paper #: 84493547



Publishing companies are responding to the targeting by producing magazines for the different markets. The magazine sections of book stores and pharmacies fill a sizeable portion of square footage by covering a range of titles from Teen People to Harley Davidson. Thousands of consumer magazines have been founded over the past decade, including 440 last year alone, nearly all of them born targeted. Only about 10% of the 6,200 consumer magazines published in the U.S. are general-interest titles, down from 30% two decades ago.

However, because of the ever increasing cost of paper and printing and the growing numbers of people going online to read about their special interests, the Internet is fast becoming the Mecca of targeted publications and the advertisements that go hand in hand with them. What makes it more enticing is being able to capture the names and locations of these online users through electronic tricks…… [Read More]

References

Bianco, Anthony, Lowery, Tom, Berner, Robert and Arndt, Michael (2004) "The

Vanishing Mass Market." Business Week. New York: 60
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Nordstrom Market Structure the Market Structure of

Words: 4054 Length: 12 Pages Document Type: Essay Paper #: 13105530

Nordstrom

Market Structure

The market structure of the retail industry is that of monopolistic competition. As its name suggests, monopolistic competition is an environment composed of a large number of firms each with a portion of the market. The firms in this type of market structure have similar products but they are differentiated in some way. Nordstrom's for example has private brands that only Nordstrom's can carry. These brands include Hotel Collection sheets, Martha Stewart cookware, Psycho Bunny for men, INC brand clothes for women, and much more. Even though these product offerings may be similar to competitors in regards to color or value proposition, they are differentiated by the fact they are only offered at Nordstrom's locations. Furthermore, there are many firms competing within the retail environment. For example, Nordstrom's must compete with JC Penny, Target, Wal-Mart, Dillard's, Sears, internet stores, and many other outlets. All of these competitors…… [Read More]

9) Thau, Barbara. "Macy's Doubles Down on Its 'Omnichannel' E-Commerce Future." DailyFinance.com. 23 June 2011. Web. 24 Feb. 2012. .

10) Wahba, Phil. "Sears Closing More Stores as Holiday Sales Slide." Reuters. Thomson Reuters, 27 Dec. 2011. Web. 24 Feb. 2012. .

11) Kaplan, Stephen. "Capital Ideas - The Evolution of U.S. Corporate Governance." The University of Chicago Booth School of Business - Business School, Full-time, Part-time, Executive MBA Programs. Web. 13 Jan. 2012. .
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Interview the Person's Name Position and Organization

Words: 819 Length: 3 Pages Document Type: Essay Paper #: 20677290

Interview

The person's name, position and organization

Position: Vice President of Store Management (VPSM)

Organization: Macys

Why you chose this person to interview

This individual exhibits all the qualities I find admirable as a leader. Irrespective of the field or industry, leadership's skills are necessary to advance. In today's global environment, where competition abounds, leaders must be effective in driving results. David, as I have seen from both his words and subsequent actions, drives results within the retail environment. This environment is characterized with changing consumer sentiments, macroeconomic conditions, and overall business dynamics. David has proven in his extensive career, to overcome many of these pitfalls, while continually improving business results. As such, he is an ideal candidate to interview. For one, he possesses skills which are in high demand and sought after. Secondly, many of the skills and abilities he possesses are transferrable. In the event that I change…… [Read More]

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Compulsive Shopping

Words: 820 Length: 2 Pages Document Type: Essay Paper #: 77329460

Shopaholic

I'm a shopaholic. There's absolutely no getting around it. For years I managed to justify my new Tommy Hilfiger jeans, Gap sweaters, and shiny new gadgets with excuses like "I need them for work" or "Everyone else has one, why can't I?" I went on giving excuses, buying completely unnecessary, expensive stuff, and never really giving it much of a second thought until it finally caught up to me one day last May, and I was forced to see how my actions were affecting my future.

I'd had a horrible day at work. My boss had criticized my latest project, saying it was "amateurish" and suggested that I focus a little more seriously on my career (ouch!) and I was feeling more than a little depressed. So naturally, I went shopping. I didn't even think about it. I was knee deep in the sale rack at my local department…… [Read More]

Works Cited

Pagewise. Are you a shopaholic? Quiz and facts on compulsive shopping. 24 April 2004. ttp:/ / www.me.essortment.com/shopaholic_rxfm.htm

Engs, Ruth, RN, EdD. HOW CAN I MANAGE COMPULSIVE SHOPPING and SPENDING (SHOPOHOLISM). 24 April 2004.  http://www.indiana.edu/~engs/hints/shop.html
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Databases in the Workplace

Words: 799 Length: 3 Pages Document Type: Essay Paper #: 67641088

Databases in the Work Place

We are in the information age and the effective management of data is paramount in almost all aspects of our life. All businesses today thrive on the availability of vast pool of data pertaining to their domain and thus databases constitute an indispensable aspect of all businesses. Having access to a huge database and the intelligent interpretation of the data therein holds the key to business success. I am working as a database engineer for "Intelligent Email Solutions," a company which specializes in offering email based intelligent customer relationship management solutions. Let us have a brief overview of the use and the importance of databases in our company.

Database

Our clientele are big corporations like Nike, Citibank, ANZ Grindlays, Jc penny etc. We provide automated email-based customer relationship management using our novel 'semantic engine' which scans through thousands of customer emails and categorizes them and…… [Read More]

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Multi Ethnic Literature

Words: 3326 Length: 12 Pages Document Type: Essay Paper #: 33967127

Multi-Ethnic Literature

The focus of this work is to examine multi-ethnic literature and focus on treating humans like farm animals that can be manipulated for various purposes. Multi-Ethnic literature offers a glimpse into the lives of the various writers of this literature and into the lives of various ethnic groups and the way that they view life and society and their experiences. Examined in this study are various writers including Tupac Shakar, Dorothy West, Petry, and others.

A Rose Grows From Concrete

One might be surprised to learn that Tupac Shakar was the writer of many sensitive poems. Upon his death in 1996, Tupac's mother released a collection of poems entitled 'A Rose Grows From Concrete', which includes various love poems among the 72 poems in the collection. Tupac writes:

Things that make hearts break.

Pretty smiles

Deceiving laughs

And people who dream with their eyes open

Lonely children

Unanswered…… [Read More]

Bibliography

Jones, SL (2012) Rereading the Harlem Renaissance: Race, Class and Gender in the Fiction of Jessie Fauset, Zora Neale Hurston and Dorothy West. Greenwood Publishing Group. 2002. Retrieved from: http://books.google.com/books?id=NeRtokbeXDEC&dq=social,+political+and+economic+oppression,+created+a+climate+in+which+Dorothy+West+felt+compelled+to+refrain+from+completing+or+actively+pursuing+a+publisher+for+The+Wedding.+West%E2%80%99s+nearly+half-a-century+space+between+publication+of+The+Living+Is+Easy+(1948)+and+The+Wedding+(1995)+signifies+the+complexities+of+African+American+literature+and+the+debate+over+which+aesthetics%E2%80%94folk,+bourgeois,+and+proletarian%E2%80%94should+take+preeminence+at+a+given+time&source=gbs_navlinks_s

Edwards, Walter. "From poetry to rap: the lyrics of Tupac Shakur. " The Western Journal of Black Studies. 26.2 (Summer 2002): 61(10). Expanded Academic ASAP. Gale. College of Alameda. 17 Sept. 2008

Hale, JC (1985) The Jailing of Cecelia Hale. University of New Mexico Press. Retrieved from: http://books.google.com/books?id=eW6RGpubQ9UC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false

Pat Mora (2012) Artist Page. Retrieved from: http://voices.cla.umn.edu/artistpages/mora_pat.php
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J C Penney News Is Bigger Than Lawsuit

Words: 2795 Length: 10 Pages Document Type: Essay Paper #: 68718686

J.C. Penney News Is Bigger Than Lawsuit Decisions, evenue Losses, and esignations - Mark Cuban's Stock Purchase Is Better Than Money for J.C. Penney's ecovery (JCP, MSO)

Organizational context: J.C. Penney

J.C. Penney is one of the most famous and renowned of the major U.S. department stores. It is well-known for its image of Americana and its reasonable prices. However, within this particular market segment, J.C. Penney is facing increasingly stiff competition from major retailers such as Wal-Mart and Target. Wal-Mart boasts that it has considerably cheaper prices than all of its competitors, including Penney; Target has managed, despite its bargain-basement image to cultivate a more sophisticated aura than J.C. Penney. J.C. Penney is struggling to eke out a future for itself, despite a host of challenges that are partially environmental and partly of its own making.

History

The J.C. Penney Company was first incorporated in 1913. It expanded rapidly,…… [Read More]

References

About us. (2013). J.C. Penney. Retrieved:

http://ir.jcpenney.com/phoenix.zhtml?c=70528&p=irol-homeprofile

Corporate social responsibility. (2013). J.C. Penney. Retrieved:

http://ir.jcpenney.com/phoenix.zhtml?c=70528&p=irol-govCSR
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Educational Intervention on the Balance

Words: 9613 Length: 25 Pages Document Type: Essay Paper #: 34346457



Literature eview

1. The dilemma of Obesity

Mokdad et al., (1999) in his study found that the issue of unhealthy weight, overweight and obesity are perhaps one of the rising concerns for the Americans in the 21st century as more and more U.S. citizens become vulnerable to the circumstantial risks and dangers of the phenomenon (Mokdad et al., 1999). It is usually the body mass indexes (BMI) that indicate whether a person is actually overweight or not. The National Health and Nutrition Examination Survey (NHANES) carried out a study for the years 1999 to 2002 using the BMI phenomenon and concluded that about 65% of U.S. citizens in the adulthood years were categorized under the overweight group because of their BMI (Division of Nutrition and Physical Activity, National Center for Chronic Disease Prevention and Health Promotion, 2005).

To understand the phenomenon of obesity and its rise, it's important to understand…… [Read More]

References

Adam Drewnowski and S.E. Specter (2004), Poverty and Obesity: The Role of Energy Density and Energy Costs, American Journal of Clinical Nutrition 79, no. 1: 6-16.

Akande, a. & Akande, B.E. (1994). On becoming a person: Activities to help children with their anger. Early Child Development and Care, 102, 31-62.

Akande, a. Wyk, C.D.WV. And Osagie, J.E. (2000). Importance of Exercise and Nutrition in the Prevention of Illness and the Enchancement of Health. Education. 120: 4.

Alexander, M.A., & Blank, J.J. (1988). Factors related to obesity in Mexican-American preschool children. Image, 20(2), 79-82.
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Retail Fashion Marketing on J C Penney

Words: 1680 Length: 5 Pages Document Type: Essay Paper #: 74687556

Further the fair pricing strategy which Yousuf refers to as "a permanent discount of at least 40% on all items" could also effectively defend the company's market share from both existing competitors and new entrants. Next, J.C. Penney's move to embrace a new management team could end up yielding some positive results as such a move will inevitably change the way things are done at the firm. Indeed, in the opinion of Heller, the incoming management team possesses some radical new ideas. This can be gleaned from the background (as highlighted earlier on in this text) of some of the key executives who have joined J.C. Penney in recent times. I am also convinced that J.C. Penney's new logo will give the company a brand identity that is largely unique. The same in my opinion could in addition to having the effect of repositioning J.C. Penney's brand in its clients'…… [Read More]

Works Cited

Heller, Laura. "Why J.C. Penney Will Be the Most Interesting Retailer of 2012." Forbes. N.p., 26th January 2012. Web. 3rd April 2012.

Hitt, Michael a., R. Duane Ireland and Robert E. Hoskisson. Strategic Management: Competitiveness & Globalization. 3rd ed. Mason, OH: Cengage Learning, 2010. Print.

Mattioli, Dana and Russell Adams. "Martha's Deal Miffs Macy's: Sale of Stewart Stake to Penney Leads Rival to Review Changes to Its Stores' Line." The Wall Street Journal. N.p., 8th December 2011. Web. 4th April 2012.

Yahoo Finance. "J.C. Penney Company, Inc. (JCP) -- NYSE." Yahoo Finance. N.p., 3rd April 2012. Web. 3rd April 2012.