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Strategy the Airline Industry --
Words: 1430 Length: 5 Pages Document Type: Case Study Paper #: 786853
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g. Lufthansa); partners with Blackberry and Yahoo for in flight conveniences.

Early aggressive additions to fleet and service did, as analysts predicted, negatively impact the company.

Company will need to carefully evaluate routes, new service, new equipment, and new technology in order to maintain growth potential.


Fairly stable and industry respected; replaced CEO in May 2007.

Needed a new managerial focus after 2004.

Optimistic, keep tight rein on overly aggressive expansion.

Human esources

Jet Blue University, compensates better than most airlines, rewards loyalty for service

Unsuccessful attempt at unionizing

Ensure mission is translated to consumers; empower local employees to make better decisions so clients are not left sitting on tarmac.

Market Share

Huge and rapid growth spurt in early 21st century

Became a model for other carriers; major carriers copied model and took away share

Continued energy and fiscal focus on consumers and next generation of airline ideas.



Air Transportation Safety and System Stabilization Act, Public Law 107-42. (2001, September 22). Retrieved October 2010, from Office of Transportation - U.S. Government:

Jet Blue Press Release - Names Dave Barger President and CEO. (2007, May 10). Retrieved October 2010, from

Air Travel Report: Dip in Delays, Spike in Complaints. (2010, October 12). Retrieved October 2010, from CNN Travel: 

Jet Blue Shareholder Information. (2010, October 12). Retrieved October 2010, from Jet Blue:

Policy & Strategy in Today's
Words: 311 Length: 1 Pages Document Type: Term Paper Paper #: 3943046
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7). To bring this program into action, JetBlue has implemented an interesting employee structure. JetBlue has a home-based reservation system, where agents are allowed to work from their home via a remote connection with the central base. These employees are also committed to the company because of the particularly pleasant circumstances of their work. This type of empowerment allows for employee loyalty to the company, as well as keeping labor costs lower. Labor costs are also kept lower by lower than average salaries for the industry. Nonetheless, because of the corporate culture, many more applications are received by JetBlue than other airlines (p. 10). The company makes up for this by high job security, overtime pay, and a high probability for promotion. In this way, the company gains loyalty from both…

Business Policy&'strategy Organizational Leaders David
Words: 393 Length: 1 Pages Document Type: Term Paper Paper #: 96736995
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The strategy has helped a limitation and a better control over the costs and it was subscribed by Neeleman himself, who only makes $200,000 a year in wages - quite low in comparison to other executives at international corporations.

The second feature in the successful corporate culture implemented by David Neeleman was that of an increased focus onto the full satisfaction of the customers' needs and wants. Instead of prospecting the market to identify the strategies implemented by the competition and trying to top them, the founder researched the market in order to identify the needs of the customers. "So instead of trying to beat the other airlines, he took a different angle. He's not in the aviation industry, Neeleman says, "e're in the customer service business" (Mount, 2007).

As such, by cutting costs while satisfying both his staff and his employees, David Neeleman was able to find a perfect…

Works Cited

Mount, I., 2007, America's 25 Most Fascinating Entrepreneurs,,  accessed on May 20, 2008

Policy&'strategy Jack Welch's Boundaryless Organization
Words: 368 Length: 1 Pages Document Type: Term Paper Paper #: 23712185
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However, in the abstract idea that all limitations are overcome and the top management succeeds in creating the boundaryless organisations, the company would be met with several advantages. For instance, the staff members would be more ingenious and more eager to help the employer resolve any impending problems. he company would benefit from more dedicated staff, which is free to come up with strategies and solutions and which in the end add more value to the entity.

JetBlue has taken the first steps in becoming a boundaryless organization when they encouraged the employees to become more involved in the decision making process. he HR strategy could carry on retrieving the most beneficial outcomes. he control over the staff members is however a boundary that is difficult to eliminate as the corporate success directly depends on how the staff interacts with the customers; and these interactions must be clearly supervised and…

The concept is rather fruitful in theory, but its practical application is quite difficult to achieve due to various limitations. For instance, there is a risk that the employees will increase procrastination and will decrease the quality of their operations; then, the control and supervision of the staff would be reduced and this would also negatively impact the organization. However, in the abstract idea that all limitations are overcome and the top management succeeds in creating the boundaryless organisations, the company would be met with several advantages. For instance, the staff members would be more ingenious and more eager to help the employer resolve any impending problems. The company would benefit from more dedicated staff, which is free to come up with strategies and solutions and which in the end add more value to the entity.

JetBlue has taken the first steps in becoming a boundaryless organization when they encouraged the employees to become more involved in the decision making process. The HR strategy could carry on retrieving the most beneficial outcomes. The control over the staff members is however a boundary that is difficult to eliminate as the corporate success directly depends on how the staff interacts with the customers; and these interactions must be clearly supervised and improved as to achieve the organizational goals.

2008, 25 Lessons from Jack Welch, 1000 Ventures, , last accessed on May 26, 2008

Policy & Strategy Competitive Advantages
Words: 317 Length: 1 Pages Document Type: Term Paper Paper #: 90822022
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As a strategist for JetBlue I would find differentiation to be the most difficult. The discount airline business is highly commoditized and vigorously competitive. Sources of differentiation are scarce. All competitors have almost equal access to the same technology and same routes. Competitors attempt to differentiate based on service levels, yet none of their service initiatives are a source of sustainable competitive advantage. Furthermore, differentiation is not the main driver of profitability in this sector. Cost control is, but many of the major costs such as airplane leases, landing fees and fuel prices are relatively fixed so acute focus must be placed on the more controllable areas, including those which affect the same service levels upon which differentiation is built.

orks Cited

Sandberg, Kirsten. (2005). inning Customers Through People and Technology: A Conversation with Jeffrey Rayport. Harvard Business School Press. Retrieved April 8, 2008 at

Works Cited

Sandberg, Kirsten. (2005). Winning Customers Through People and Technology: A Conversation with Jeffrey Rayport. Harvard Business School Press. Retrieved April 8, 2008 at

Southwest Airlines
Words: 1606 Length: 4 Pages Document Type: Case Study Paper #: 81998087
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Business Studies

Southwest Airlines

Southwest Airlines has been a highly successful airline, it has been one of the most successful airlines in U.S. history with the low cost carrier model created by Southwest emulated successfully by many other airlines across the world. Today it is the largest domestic carrier in the U.S. And has a history of consistent profits, with on a few quarters in the recent recession showing losses (Southwest Airlines, 2013). There are numerous reasons behind the success, the main reason are the leadership and the way that the firms ability to gain and maintain effective competitive advantages. These will provide a good basis from which to consider the future of the firm.

Effectiveness of Leadership

Southwest Airlines was founded by ollin King and Herb Kelleher, having seen successful interstate airline operating out of California it was believed that Texas could also support an interstate airline (Barratt, 2008).…


Barrett, C, (2008), Southwest Airlines' Colleen Barrett on 'Servant Leadership', [online] accessed 27th September 2013 from 

Bryant, E, (2008, Dec), Leadership Southwest Style, T+D, p36-39

Mintzberg Henry, Ahlstrand Bruce, Lampel Joseph B. (2011), Strategy Safari: The Complete Guide Through the Wilds of Strategic Management, Financial Times / Prentice Hall

Southwest Airlines, (2013), homepage, [online]

Corporate Advertising Program Would You
Words: 682 Length: 2 Pages Document Type: Case Study Paper #: 83939434
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As the Bible says, out of the abundance of the heart, the mouth speaks," which means that you will know a person's thoughts and what they hold dear by how they speak. This is a critical lesson for JetBlue management. They cannot just gloss over this with the promise of better performance because that will immediately make them even less credible. The fact that no one stood up for the customers in the first place is an excellent case in point as to how flawed the culture is (McGregor, 2007). The Corporate Advertising program needs to instead concentrate on cultural change. It needs to show how JetBlue is rewarding employees for taking initiative, and explain how employees who go beyond get recognized -- and those that ignore customers are gone. JetBlue needs to embrace the Golden ule and use that as the basis of their advertising, taking the high road…


Holland, M.. (2008). PASSENGER BILL of RIGHTS. Defense Counsel Journal, 75(1), 109-111.

Thomas a. Kochan. (2006). Taking the High Road. MIT Sloan Management Review, 47(4), 16-19.

Jena McGregor. (2007, March). An Extraordinary Stumble at JetBlue. Business Week,(4024), 58.

Waite, M.. (2007). Managing Under Crisis: The Source of Atonement at JetBlue Airways. The Business Review, Cambridge, 9(1), 187-191.

Southwest Airlines Social Media Using
Words: 3506 Length: 10 Pages Document Type: Case Study Paper #: 92272980
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Only a small percentage of flights are booked using travel agents. The primary means for customers to purchase tickets is directly from the airline over the phone or online at the company's website Using this method, customers have access to offers that are only available on the web.

Southwest's marketing campaign is based on setting itself apart through branding. For instance, Southwest uses a "cattle call" method of seating. Customers are not assigned seats, but board in three groups according to arrival time. This allows the airlines to board passengers more quickly. In addition to this key difference, Southwest allows passenger to change reservations without incurring any additional costs, as with other airlines. However, Southwest does not offer same-day standby on a different flight. This service is usually free on other airlines without upgrading.

Southwest is the bare bones carrier. They offer Snack Packs of prepacked goods instead of…


American Airways. General Feed. Accessed June 11, 2010 from 

American Eagle Airlines. General Feed. Accessed June 11, 2010 from 

Continental Airlines. Facebook page. Accessed June 11, 2010 from  

Finance Portfolio FedEx Corporation NYSE
Words: 3995 Length: 15 Pages Document Type: Thesis Paper #: 62871570
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Target's chart, however, shows that the company has tracked the market and GDP fairly closely, indicating that perhaps it does not trade the way a discount retailer should.

Johnson & Johnson

JNJ is a pharmaceutical and consumer products company. It competes in pharmaceuticals, consumer products in the health and beauty segment and in medical devices. The company was founded in 1886 and today is a multinational conglomerate with operations in 57 countries and with approximately 250 subsidiaries.

To a certain extent, JNJ's product line is price inelastic. Pharmaceutical demand is tied to overall consumer demand and the state of the economy, but not to the same extent that many other consumer products are. As a result, JNJ would be expected to have less significant swings in its stock price relative to the GDP, other macroeconomic indicators, or the Dow Jones. The stock, however, has traded roughly in line with the…

Works Cited:

Yahoo! Finance, various pages. (2009). Retrieved November 25, 2009 from 

Federal Reserve. (2009). Money Stock Measures. Federal Reserve. Retrieved November 25, 2009 from 

Bureau of Economic Analysis. (2009). National Economic Accounts. BEA. Retrieved November 25, 2009 from 

Bureau of Labor Statistics. (2009). Employment Situation Summary. BLS. Retrieved November 25, 2009 from

Southwest Airlines SWOT Analysis Southwest
Words: 1422 Length: 4 Pages Document Type: SWOT Paper #: 62855129
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Customers complain of smaller cramped seats and hence an uncomfortable flight experience. This is because Southwest wants to accommodate as many passengers as it can in one flight and its seats are thus smaller than those found in other airlines. This is especially uncomfortable for those who need extra space due to physical challenges.

The other weakness of Southwest is its customer on-plane experience. Owing to the cost concern, Southwest put as many seats as possible in the planes and only single class seat, economic. It means that the size of a seat in Southwest's airplanes is smaller than a seat in other airlines' aircrafts. Thus, there are some customers could feel uncomfortable with the smaller seats because those customers' physical issues, like the football players. Therefore, the Southwest might loses the business of those customers with special issues.


The threats always come from external environment. And external environment…


[1] "Southwest Airlines 2005 Form 10-K." Retrieved December 2, 2009. p 1 about_swa/press/factsheet.html.

[2] "The Mission of Southwest Airlines."

Pet Airways Is a Low-Cost
Words: 3179 Length: 10 Pages Document Type: Essay Paper #: 3775277
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The price of oil is a significant concern, however, as this impacts on the price of jet fuel (though they are not perfectly correlated). Airlines typically rely on sophisticated hedging strategies in order to control fuel costs, as rapidly rising fuel costs can be devastating for business (McAllister, 2010).

The technological environment is one characterized by changes in plane configurations and models, in order to capitalize on the latest trends in the airline industry. As airline manufacturers become more responsive to the market needs, this will benefit Pet Airways, as our company will need to have specialized cargo holds to handle our star passengers. The political and legal environment is generally favorable. hile laws regulating airlines are strict, they are universally applied. The biggest challenge will be when tighter security regulations reduce demand for flights, as most flights are within a few passengers of being unprofitable. The cultural and social…

Works Cited:

ATA. (2010). When America flies, it works. Air Transport Association. Retrieved May 17, 2011 from 

CBO. (2011). CBO's economic projections. Congressional Budget Office. Retrieved May 17, 2011 from 

McAllister, E. (2010). U.S. airlines more cautious on '10 fuel hedges. Reuters. Retrieved May 17, 2011 from article/2010/02/25/us-travel-leisure-summit-fuel-hedging-idUSTRE61O59Z20100225

Negroni, C. (2011). For many carriers, business class is the premium choice. New York Times. Retrieved May 17, 2011 from

Southwest Airlines The Case Is
Words: 3131 Length: 11 Pages Document Type: Case Study Paper #: 82613447
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Another issue is the legal/political power that Southwest has (or does not have, in relation to its rivals). Ultimately, the company has suffered as the result of the right Amendment, and it needs to leverage its current size to fight back against American Airlines over this legislation. Not only should Southwest fight for the amendment to be repealed in its entirety and immediately, but it should fight for punitive action against American Airlines and DF airport. A civil suit against these parties for the financial harm caused to Southwest could prevent them from undertaking such illegal and unethical actions in the future and could help Southwest to put AA out of its misery. Lastly, Southwest has had problems with its maintenance. The company spends a lot less than any of its rivals on maintenance, and while its accident in Chicago was ruled the result of pilot error, concerns over the…

Works Cited:

Chang, K. (2011). How Southwest Airlines beat the Wright Amendment. CNBC. Retrieved March 12, 2012 from

Jacksonville Business Journal. (2012). Union slowing AirTran, Southwest merger. Jacksonville Business Journal. Retrieved March 12, 2012 from 

MSN Moneycentral. (2012). Southwest Airlines. Retrieved March 12, 2012 from 

Mutzabaugh, B. (2012). Southwest's new routes begin to blend in AirTran cities. USA Today. Retrieved March 12, 2012 from

Com Boom of the Late
Words: 580 Length: 2 Pages Document Type: Term Paper Paper #: 70355418
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In a 2001 inteview with Judy Vofield XE "Vofield, Judy" of Web Builde XE "Web Builde" ezine, he noted that by Januay 2002, ezboad would be the clea leade in thei niche, not only in tems of maket shae, but also in peception and in tems of that, it would become a model fo collaboative community development that othe companies emulate.

In the ecession XE "ecession, XE "ezboad" had some ough times, but its management was able to evese the tend and continuing gowing. In an inteview with Jim Cashell XE "Cashell, Jim" (Cashell, 2002), Vanchau emaks:

18 months ago, we ealized that we wee on the oad to bankuptcy and we needed to change couse. We did that. In a shot yea, we shifted ou evenue model fom puely advetising XE "web sites:advetising" to almost entiely subsciption. We also doubled ou numbe of communities ceated to ove 1…

references by introducing a low cost subscription option - providing the service, ad free - beginning in July of 2002.

A jetBlue is a low-fare, low-cost passenger airline, which provides high-quality customer service. jetBlue, which started

Marketing Defining Marketing Having Progressed From the
Words: 1071 Length: 3 Pages Document Type: Essay Paper #: 74041198
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Defining Marketing

Having progressed from the foundational four elements of product, price, promotion and place or distribution, marketing today is more multifaceted in its dependence on other departments, functions and stakeholders to succeed. These dependencies have been made more complex by the immediate, instantly visible aspects of every marketing campaign in social media (Bernoff, Li, 2008). No longer can a marketing strategy be executed in a vacuum; today every aspects of a campaign is immediately visible to the public, often immediately communicated through social media on a global scale. The challenge for marketers is to move beyond the four foundational elements of what marketing had been in the 20th century into what it has become today. The intent of this analysis is to compare two definitions of marketing, in addition to a personal definition as well. The importance of marketing to organizational success is also discussed, in addition to…


Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.

Gronroos, C. (1989). Defining marketing: A market-oriented approach. European Journal of Marketing, 23(1), 52.

Lusch, R.F. (2007). Marketing's evolving identity: Defining our future. Journal of Public Policy & Marketing, 26(2), 261.

Webster, Frederick E.,,Jr. (1994). Defining the new marketing concept (part 1). Marketing Management, 2(4), 22.

Southwest Airlines
Words: 1431 Length: 5 Pages Document Type: Term Paper Paper #: 50382617
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start an analysis of Southwest Airlines and its success story is the company's mission statement. According to the company's website, the company's mission is "dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit"

If we take a brief look at this mission statement, we may find that, differently from many of today's companies, Southwest's mission is not profit maximization, but achieving customer satisfaction through the quality of the services provided. Additionally, the mission statement refers to the joint collaboration and mixture of Company Service and Company Spirit, in the sense that one cannot truly operate and exist without the other. A friendly and efficient working environment is, in Southwest's opinion, a key towards achieving the highest level of customer satisfaction.

The generic strategy for Southwest relies on several important pillars, some of them deriving from the mission statement. The…


1. The Mission of Southwest Airlines. On the Internet at about_swa/mission.html

2. Zelner, Wendy, and Arndt, Michael. Southwest Airlines is Holding Steady. BusinessWeek Online. February 3, 2003. On the Internet at 

The Mission of Southwest Airlines. On the Internet at

Session Long Project Thank Case 1
Words: 870 Length: 3 Pages Document Type: Case Study Paper #: 92110514
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session long project. Thank ! Case 1 Let's start assignments class examining structure passenger airline market. Market structure analysis requires a supply demand side market, case, airline passengers airline companies.

Airline industry

Identify key external factors that affect the passenger airline industry and explain how that impact occurs

The airline industry is affected by a number of cultural and economic factors. The price of fuel has an obvious impact upon the input costs of airlines, and will affect their ability to slash prices. Cultural factors include the fears about travel after 9/11 and also seasonal variation in demand, such as the sharp upturn in travel during holidays and vacations vs. slow seasons. Other cultural factors include changes in technology: business travelers are traveling less because they can often conduct their operations online, versus in face-to-face meetings. Environmental factors like major weather events also affect the airlines. Internal factors such as…


Rothman, A., & Jasper, C. (2011). The unbearable heaviness of business class. Business Week


Structure of the airline industry (n.d.). Avjobs. Retrieved:

Analyzing FedEx Express Airlines
Words: 1442 Length: 5 Pages Document Type: Case Study Paper #: 75998091
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FedEx Express Airlines (Case Study)

In this case study, we will be looking at FedEx Express's hub airports. The airports will include Memphis International Airport (MEM) and Indianapolis International Airport. The focus will be mainly on capacity, traffic, and what is planned for the future of these airports.

FedEx Corporation is one of the largest companies in the courier industry. The company is renowned not just nationally in the United States, but internationally. FedEx Corporation belongs to the parcel service industry segment. The size of the industry segment is quite large in the sense that in the past fifteen years or so, consumers in America have spent beyond fifty billion dollars in shipping packages, parcels and also letters. Also referred to as Federal Express, the company is a big player in the segment and is positioned as one of the trailblazers in the industry segment (FedEx Corporation, 2014). The following…


CAPA. (2015). Prospects for Indianapolis International Airport look promising after good 2014 passenger growth. Retrieved 21 April 2016 from: 

Cosmas, A., Martini, B. (2007). UPS and FedEx Air Hubs: Comparing Louisville and Memphis Cargo Hub Operations.

FedEx Corporation. (2014). Annual Report. Retrieved from: 

Hao, E. (2015). Overview of the Cargo Industry and Airports: A Case Study of Memphis International Airport. Retrieved 21 April 2016 from:

Southwest Airlines Porter's Five Forces
Words: 679 Length: 2 Pages Document Type: Essay Paper #: 93861155
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For short haul routes, customers have the option of driving or even taking the train. There are often low switching costs associated with driving. As the hassles associated with flying have increased, switching has increased as well. hile flights on longer routes are faster, there is often a price-performance tradeoff. The longer the flight, the lower the threat of substitutes.

The intensity of rivalry is high in the airline industry. There is little to differentiate airlines. Each airline has high fixed costs. Exit costs are high, as each airline has high fixed costs and only operates in the airline industry. In addition, the industry is subject to intermittent overcapacity. In addition, the service is highly perishable -- an empty seat cannot be resold later. This spurs intense competition to fill airplanes. ith low switching costs and a low diversity of rivals, there is a high degree of rivalry.

The airline…

Works Cited:

FRBSF. (2002). Competition and regulation in the airline industry. Federal Reserve Bank of San Francisco. Retrieved May 1, 2010 from 

Grant, R. (2005). Contemporary strategy analysis. Malden, MA: Blackwell Publishing

McCormick, G. (2010). U.S. airlines more cautious on '10 fuel hedges. Reuters. Retrieved May 1, 2010 from article/idUSTRE61O59Z20100225

Porter, M. (1980). Porter's five forces. QuickMBA. Retrieved May 1, 2010 from

Airline Case Analysis Explain the
Words: 2015 Length: 6 Pages Document Type: Case Study Paper #: 87844546
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On the price dimension of the marketing mix, the company continues to compete with low-end and state-funded carriers, who arguably have a competitive advantage due to their funding source. Nonetheless, 1 Time is fighting the good fight of customer service and delivering value at their price points (Mantshantsha, 2007).

Of all aspects of the company's marketing mix, this one is struggling the most as it strives to capture more of the business traveller market. The promotional strategies are tied to the company's website and to limited direct marketing through social networks, yet is weak at defining a connection between the extensive MO strengths the company has and the ability to translate that into customer value. The lack of connection between the reliability base the company has and the success of its business travellers is a major weakness in the promotional strategy.

On the place dimension of the marketing mix, the…


Josh Bernoff & Ted Schadler. (2010, July). Empowered. Harvard Business Review, 88(7, 8).

Kristina Heinonen, Tore Strandvik, Karl-Jacob Mickelsson, Bo Edvardsson, Erik Sundstrom, & Per Andersson. (2010). A customer-dominant logic of service. Journal of Service Management, 21(4), 531-548.

Kelly, B. (2008). LIFT OFF. Finweek, 18. Retrieved from Business Source Complete database.

Liou, J., Yen, L., & Tzeng, G.. (2010). Using decision rules to achieve mass customization of airline services. European Journal of Operational Research, 205(3), 680.

Airline Industry Has Become Increasingly
Words: 17068 Length: 50 Pages Document Type: Dissertation Paper #: 69548589
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By the turn of the century, though, these low-costs carriers had become profitable or at least had significantly reduced their losses due in large part to concomitant increases by major carriers that were increasing their prices in response to decreasing yields and higher energy prices (Doganis 2001).

By and large, passenger traffic across the board increased significantly prior to September 11, 2001 and all signs indicated it was continue to increase for the foreseeable future. For example, according to Janda, Flouris and Oum (2005), global air passenger traffic increased from 1.573 trillion revenue-passenger-kilometers (RPK) in 1985 to 3.394 trillion in 2000, representing a 116% increase during this decade-and-a-half period, or an average annual compounded growth of 5.26%. Furthermore, between 1985 and 2000, air freight traffic grew at even faster rate than passenger traffic (Janda et al. 2005). These authors also emphasize airlines are directly affected by the larger economy in…

Network." 2010, October 7 Canada NewsWire Group. [online]. available:

Environmental Concerns at Fll Fort
Words: 1219 Length: 4 Pages Document Type: Research Proposal Paper #: 74416715
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Port Everglades is a predominantly industrial area, with a container port and cruise ship port. Overall, however, noise levels at FLL for all airlines are below the federal standards.

The effort to manage noise pollution at FLL is ongoing. The airport authorities have submitted Noise Mitigation Principles to the FAA and are awaiting feedback on a preferred alternative for noise mitigation. The Broward County Board of County Commissioners also has a consultant to implement the noise mitigation program forthcoming.


The growth of FLL has mirrored growth in the region. The population of South Florida is expected to grow a further 25% by 2020. This will increase the strain on FLL. The lands adjacent to the airport are all developed, so there is little room for expansion. The 9R/27L runway, for example, cannot be expanded to accommodate jet traffic because of the course of I-95. Therefore, flights on the 9L/27R…

Works Cited

No author. (no date). FLL International: Building a Green Airport. Clean Airport Partnership. Retrieved November 8, 2008 at

No author. (2008). Noise Information. Broward County. Retrieved November 8, 2008 at ; 

Andrus, Katherine (2006) ATA Comments on FAA Noise Analysis for Fort Lauderdale-Hollywood International Airport. Air Transportation Association. Retrieved November 8, 2008 at  no author). (2000). Aviation and the environment: airport operations and future growth present environmental challenges United States General Accounting Office. Retrieved November 8, 2008 at 

No author. (no date). FLL International: Building a Green Airport. Clean Airport Partnership.

Sustainability of Low Cost Carriers
Words: 5333 Length: 20 Pages Document Type: Term Paper Paper #: 51305334
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" (Traventec, Ltd., 2005) Market saturation is possible according to Traventec, Ltd., due to the constant "influx of new entrants into the low cost carrier and regional space and continued expansion of existing players. When and whether market saturation is actually reached in specific regions of the world depends on how mature regional and low cost air transport is in the first place and the size of the yet under-served demographic area." (Traventec, Ltd., 2005) There is stated to be a potentially huge regional aviation market in South East Asia yet untapped with more than half of the population of the entire world within six hours flying radiuses from "Kuala Lumpur and a five hour flying radius from angkok." (Traventec, Ltd., 2005) the airports in this area have only recently been liberalized with the "international bilateral agreements and vested in the development of airport capacity." (Traventec, Ltd., 2005) When this…


The Impact of Low Cost Carriers in Europe (2003) Online available at .

The Inevitable Convergence of Regional and Low Cost Carriers (2005) Traventec - the Travel Technology People. July-August 2005. Traventec Ltd. Galway Business Park, Dangan, Ireland Online available at entec_publication_july2005.pdf

Sean D. Barrett (2004) the sustainability of the Ryanair model 1 Dec 2004. International Journal of Transport Management Volume 2, Issue 2, 2004, Pages 89-98. Online available at 

Europe's Airports (2006) Mintel International Group Ltd. Published: Feb. 1, 2006 - Online available at

Monopolies vs Competition in a
Words: 1154 Length: 3 Pages Document Type: Term Paper Paper #: 19799611
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Instead, IM began to falter after a series of product failures. As a result, many companies gained market share against IM with some even over taking it; an efficient market took care of the issue.

Yet, another example of why government should not interfere with market structures is the airline industry. After 1978, the airline industry was quickly transformed into an oligopoly market structure where only a half dozen or so companies controlled 90% of U.S. travel. Airlines such as American mostly enjoyed high profits until 2000, taking advantage of limited competition and their ability to price discriminate to increase profit margins for those customers who were willing and able to pay higher prices. eginning in 2000, everything came crashing down for the airlines (pardon the pun). American airlines lost money from 2000 until it finally reaped a small net profit in 2005. The oligopoly market structure that once fueled…


America's Airlines, Flying on Empty (2005, September 6). The Economist. 6 Sept. 2005.

Conigliaro, A., Elman, J., Schreiber, J. And Small, T. "The Danger of Corporate Monopolies."


Conigliaro, A., Elman, J., Schreiber, J. And Small, T. "The Danger of Corporate Monopolies."

U S Airways the Airline Industry
Words: 1458 Length: 4 Pages Document Type: Term Paper Paper #: 89817066
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S. Air hub in Phoenix is nearby the Delta hub in Salt Lake City. Typically, airlines seeking out acquisition targets seek to fill voids in hub locations rather than select airlines with lots of hubs close to their own. For example, critics of the .S. Air offer state that nited would have been a far better suitor for Delta because of the synergies between nited's tran-Pacific routes and international networking and Delta's Atlantic and Latin American routes. And, critics believe that .S. Airlines should have targeted bankrupt Northwest as an acquisition target rather than Delta. Most experts expect nited to make a counter bid for Delta

The need for mergers in the airlines industry is compelling and combing airlines can have many synergies. But, has .S. Airways selected the right company to merge with? The answer appears to be no. Being number one does not necessary guarantee being profitable. There…

US Airways Bids $8 Billion for Delta." The New York Times 15 Nov. 2006. Retrieved from Web site: 

Isidore, Chris. "U.S. Air Makes $8 Billion Bid for Delta." 15 Nov. 2006. Retrieved from Web site: 

US Airways Makes Hostile Offer for Delta." ABC News 15 Nov. 2006. Retrieved from Web site:

Southwest Airlines Strengths Southwest Has the Lowest
Words: 967 Length: 4 Pages Document Type: SWOT Paper #: 87582489
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Southwest Airlines


Southwest has the lowest prices per seat of any other airline. Moreover their pricing structure is simple and relatively transparent to passengers, with few classes of fares and few ticket reservations. They are able to do this due to providing frequent point-to-point service between secondary airports that are on average only 515 miles apart. They offer more direct, non-stop flights than the traditional hub and spoke system, and have quick turn around times (of 25 minutes compared to an hour or more for most major airlines). It ranks high on-time performance, baggage handling, and least customer complaints.


They do not offer meals, only peanuts and drinks. They have no major frills. Huge competition.


Major airlines have pared down flight schedules, and deferred or cancelled new aircraft deliveries, whilst some have also retired approximately 5% of their older planes. This leaves greater opportunity for low-cost startups…

Classic Airlines Has the Reputation of Being
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Classic Airlines has the reputation of being the world's fifth largest airline, which commands a fleet of more than 375 jets that serve 240 cities with over 2,300 daily flights. Classic, around for more than 25 years, employs more than 23,000 employees and the year before this report earned $10 million on $8.7 billion in sales.

Classic also has a glorious reputation for its integrity with Labor Unions due to the fact that it accords fair wages to employees and pilots -- ranging on the high-end of the spectrum -- and catering to comfort of employees.

Unfortunately, whilst employees are content, consumers are not. The disaster of the recession coupled with terrorist scares has caused reduction in consumers flying the airlines with increasingly more of their former passengers selecting other flights.

Their top competitors are airlines such as United Airlines, Northwest Airlines, and British Airways who, although facing general threats…


Brown, A. The politics of airline deregulation Knoxville: University of Tennessee Press, c1987.

Bowler, G.M., Jr. (2010). Netnography: A method specifically designed to study cultures and communities online. The Qualitative Report, 15(5), 1270-1275.

Bunce. D (1997). What factors are associated with the outcome of individual-focused worksite stress management interventions? Journal of Occupational and Organizational Psychology, 1, 70, 1-17. Retrieved August 1, 2010, from ABI/INFORM Global. (Document ID: 11554203).

Freiberg, K. Nuts!: Southwest Airlines' crazy recipe for business and personal success Austin, Tex.: Bard Books, 1996.

Negotiation for Delta Airlines the Situation in
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for Delta Airlines

The situation in the airline industry was already in trouble long before September 11, 2001. Major airlines like Delta was pursuing bankruptcy as an option to fight off organizational collapse caused by reduced traffic, skyrocketing expenses and potential pilot strikes for both the wholly owned subsidiary Comair and Delta's own pilots. Since deregulation, one of the only alternatives for the major airlines was bankruptcy. The terrorist hijackings on 9/11/2001, was simply added salt in Delta's wounds. This research paper is about a real-life negotiation for Delta Airlines and Comair. The report will do the following:

Identify the parties involved in the negotiation

Identify the central and secondary issues of the negotiation

Identify the interests of each party and why they care

Identify the opening positions of the parties and how they presented themselves

Identify the final position of the parties and how they evolved.

Identify key…


Collins, Michael, & Dias, Monica (2/3/2001). Delta Pilot Vote Sets Up Showdown. The Cincinnati Post.

Fonti, Nancy (6/21/2001). It's Official: Delta Pilots OK Contract 70% Vote Yes; Pay To Become Industry's Best. The Atlanta Constitution.

M2 Communications Ltd. (2001). Delta President discusses Comair pilot strike in Cincinnati. M2 Presswire, 5/11/2001.

Sirius and Xm Satellite Radio Satellite Radio
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Sirius and XM Satellite Radio

Satellite radio has emerged in the past few years as the hot new trend in broadcasting. Operating similar to DirecTV, satellite radio companies bounce their signals off satellites to beam high-quality digital service coast-to-coast, offering exclusive ad-free programming. Satellite radio offers listeners the opportunity to hear any show anywhere in the United States, combining the benefits of premium quality sound and convenience when traveling on the road. Research indicates that similar to the way FM radio grew against dominant AM radio, satellite radio is becoming known for "edgier" alternative programming (McCarthy, at The entire satellite radio industry is currently made up only two companies, XM Radio, which started broadcasting in 2001 and has 2.5 million customers, and Sirius, with 600,000 subscribers since going live in 2002. This paper will offer a comparative analysis of the two companies and a general overview of the satellite…


Deitz, C. "A Step-by-step Comparison of XM and Sirius Satellite Radio Features." Radio.

2005. About. <  >.

Gustafson, C.J. "Sirius Satellite Radio vs. XM Satellite Radio- Which Streams Should You

Choose?" Ezine Articles. 2005. Ezine Articles. 21 Mar. 2005

Economics of Southwest Airlines
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Economics of Southwest Airlines

A Brief Economic Analysis of Southwest Airlines Today

Southwest Airlines was incorporated in 1967 and has its headquarters in Dallas. It is a U.S. airline that offers domestic point-to-point service; as of December 31, 2004, the company operated 417 Boeing 737 aircraft, with service to 60 airports in 59 cities in 31 states (Southwest 2); the company also has at least another 261 Boeing 737-700s on order (Comerford 1). Today, Southwest has six reservations centers (one each in Albuquerque, Chicago, Houston, Oklahoma City, Phoenix, and San Antonio); in addition, the company sells credits to its business partners (these include credit card companies, hotels, telecommunications companies, and car rental agencies) (Southwest 3).

Economic Performance and Discussion

hile much of the aviation industry was devastated by the terrorist attacks of September 11, 2001, Southwest has managed to maintain an even keel due in large part to the progressive…

Macroeconomic Impact on Business Operations
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Macroeconomic Impact on Business Operations

Monetary and fiscal tools are used by the government to control economic conditions in the country. Monetary policy usually targets money supply in the market in order to control inflation. In some countries such as ussia and Brazil, governments may often force the mints to print extra currency to meet various expenses. This results in higher flow of money in the market which is unsubstantiated by gold reserves of that country. That leads to inflation and causes several problems due to macroeconomic instability.

However when inflation is kept in check, prices stay within consumer's reach, money market remains stable and other areas such as employment, interest rates etc. However while monetary policy is more dependent on market forces and consumer behavior, fiscal policies include governmental spending, taxation and interest rates. We must understand that fiscal measures are normally utilized in capitalist countries when economic conditions…


1) Brock, James (2000) "Industry Update: Airlines," Review of Industrial Organization, 16: 41-51.

2) Transportation Research Board (1999), "Entry and Competition in the U.S. Airline Industry: Issues and Opportunities," National Research Council, Special Report 255. Washington D.C., National Academy Press.

3) U.S. Department of Transportation (2000) "International Aviation Developments: Transatlantic Deregulation (Second Report)," Office of the Secretary.

4) U.S. Vs. AMR Corporation, Case number 99-1180-JTM, U.S. District Court for the District of Kansas.

United Airlines United Continental Does Not Have
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United Airlines

United Continental does not have a mission statement or a vision statement, either on its website or in its annual report (10-K). Cochran, David and Gibson (2008) argue that the mission statement is a critical first step in the strategic management process. It sets the framework for what the firm's strategies are supposed to accomplish, especially in conjunction with the vision statement. hen a company lacks these things, it can lack strategic focus. Elements of the strategy can lack coherence, and be a poor fit with one another. A mission statement is also the most visible and public element of the strategic plan, so without it the company is not communicating its plan to the public. Nor is the mission communicated to employees, when there is not one.

A mission or vision statement can be simple and vague, but provide a sense of direction. It can also be…

Works Cited:

BRS. (2012). Mission statement. Business Resource Software. Retrieved March 16, 2012 from

Cochran, D., David, F. & Gibson, C. (2008). A framework for developing an effective mission statement. Journal of Business Strategies. Vol. 25 (2)

MSN Moneycentral. (2012). United Continental Holdings. Retrieved March 16, 2012 from 

QuickMBA. (2010). Porter's five forces. Retrieved March 16, 2012 from

Low Cost Differentiation Preemptive Strengths Service Porter's
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Low Cost




ervice (Porter's value chain):

Best low-fare carrier

(a) High capacity usage (few unfilled seats), and is, therefore, one of the most profitable airlines, while many other airlines are unprofitable. (b) It can maintain focus on cutting frills.

Best low-fare carrier by standardization of fleet

(a) Few unfilled seats. WA has only one basic type of aircraft. This reduces training times (b) it can continue this direction.

Price and great staff relationship

(a) Employees work very well as a team (b) Employees are encouraged to have and show their sense of humor. This should continue though within bounds

Flexible as well as unionized.

tep 4: (a) Maintains very good relationships with its unions (b) may need to set conditions with its flexibility


Operations (Porter's value chain):

Mainly operates its own booking service

tep 4: (a) Booking flights is not available except directly through outhwest Airlines…


Southwest Airlines Co. (2009). Southwest Airlines -- A Brief History.

Mutzabaugh, B (March 1, 2012). Southwest, AirTran now single carrier in FAA's eyes. USA Today.

Capitalize on a New Opportunity Was Microsoft
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capitalize on a new opportunity was Microsoft. The company with the world's most dominant operating system completely failed to gain any traction for its mobile operating system, and is essentially a non-factor in smartphones and tablets as a result. Its longtime operating system competitor Apple is one leader, while new entrant Google is another.

Microsoft failed to recognize the opportunity presented to it in mobile, despite operating systems being its core business. As a result, Microsoft now faces a serious threat to its business. The company essentially relies on Windows for the bulk of its cash flow. If it loses dominance in PCs, Microsoft is going to struggle mightily. Thus, the failure of the company to address the opportunity in mobile has morphed into a threat. Additionally, its failure in mobile was the result of failing to recognize a major threat -- the lousy reputation of Windows. Microsoft perhaps took…

External Analysis of Southwest Airlines External Analysis
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External Analysis of Southwest Airlines

External Analysis Southwest Airlines

Will Southwest Airline's strategic plan continue to bring success in the new airline industry landscape? This paper sought to answer this question by examining the external increasingly consolidated environment in which Southwest competes. The review was conducted through application of Porter's Five Forces, a PEAT analysis, and a SWOT analysis.

The report concludes that Southwest has gained ground and maintained stability, changing only as much as it needed in order to remain the friendly domestic budget airline it started out as, and to compete effectively but with fidelity to its vision and values.

This paper will present a brief analysis of the competitive landscape for Southwest Airlines based in order to assess the airline's future capabilities in an environment in which other airlines are increasingly co-opting Southwest's successful and innovative strategies. This deductive exploration of the landscape will continue at the…


Airlines Industry Profile, First Research. (2011). [Web]. 

Domestic Airlines, U.S. Industry Report, IBIS World. (2011). [Web]. Retrieved 

Huettel, S. (2011). Tampa International Airport votes to give airlines incentives for adding flights, St. Petersburg Times. Retrieved  / business/airlines/article1176335.ece

Porter's Five Forces, Strategic Management, Quick MBA. (2011). [Web]. Retrieved

Supply Chain of Southwest Airlines
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Southwest Airlines

Organizational Profile

Southwest Airlines is a discount airline in the United States, and is one of the industry leaders as the #3 in market share (Portillo, 2012). The company has a large network of flights around the U.S. Recently, it is has turned its back on the discount carrier model and begun to price more in line with industry norms (Martin, 2013). The company faces the same supply chain issues as any other airline. As a service entity, staffing is a major input. The company's biggest commodity worry is fuel, which is a major cost driver. There have also been recent issues with respect to parts and maintenance, which are also elements of the company's supply chain, especially with respect to the procurement of good parts (Ferrari, 2009).

Business Strategy and Structure

As noted, Southwest operates as a discount carrier in the airline business. It has recently shifted…

Works Cited:

Ferrari, B. (2009). Southwest Airlines again tests maintenance standards. Supply Chain Matters. Retrieved April 21, 2013 from

Portillo, E. (2012). Southwest Airlines to begin CLT service in 2013. Charlotte Observer Retrieved April 21, 2013 from

Martin, H. (2013).Is Southwest Airlines losing the luv? Los Angeles Times. Retrieved April 21, 2013 from 

Velotta, R. (2010). Fuel hedging leads Southwest Airlines to profitable 1st quarter. Las Vegas Sun. Retrieved April 21, 2013 from

Classic Airlines Case in the Early 20th
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Classic Airlines Case

In the early 20th century two young men by the names of Orville and Wilbur Wright made what some argue as the greatest transportation invention ever discovered outside of the automobile. This 50 pound glider with a wingspan of approximately 17 feet would revolutionize the manner in which humans across the world would travel. In fact, this 12 second flight was so instrumental, that the Wright brothers will be forever remembered for their contributions to both aviation and society (Wright Brothers - First Flight of an Airplane, 2011). Now, fast forward 100 years into the future and a very different era has risen in the aviation industry. This era has been marred by excessive bankruptcies, mass consolidation, and national security concerns. ecently the issue of airport security has risen to the forefront. During the aftermath of the September 11th attacks and constant concern regarding Middle Eastern regimes…


1) Wright Brothers - First Flight of an Airplane." Inventors. Web. 30 Nov. 2011. .

2) Airline Industry Profile from First Research." Industry Statistics, Trends and Analysis from First Research, a D&B Company. Web. 30 Nov. 2011. .

3) September 11 and the Restructuring of the Airline Industry | Dollars & Sense." Dollars and Sense: Real World Economics. Web. 30 Nov. 2011. .

4) Traffic and Capacity Analysis." Home. Web. 30 Nov. 2011. .