Research Paper
Undergraduate
Consumer Behavior Segmentation Targeting and Positioning
This paper discusses target market segmentation and positioning for the airlines industry, with a particular focus on JetBlue Airlines and Southwest Airlines. Discussion covers the external factors that all airlines must address to be competitive.
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Stellin, S. (2012, September 12). Budget airlines fly south. Travel – The Getaway. New York, NY: The New York Times. Accessed http://www.nytimes.com/2012/09/16/travel/budget-airlines-fly-south.html?ref=jetblueairwayscorporation
Wen, C-H. and Yeh, W-Y. (2010). Positioning of international air passenger carriers using multidimensional scaling and correspondence analysis. Transportation Journal (Winter):10. Available 5/4/12 through ProQuest database.
The Patriot Act and its implications
In response to the terrorist attacks that occurred on September 11, 2001, Congress passed the U.S.A. Patriot Act, an act that gives federal officials more authority to track and intercept communications, for both law…