Even the decor and layout of KFC and East Dawnings provide a connection to the typical Chinese life; "layouts are designed to resemble Chinese homes" (Case 7-2). Yum! provides visitors with a unique experience which is not dominated by American "young and hip" (Case 7-2), but pays respect to the home country. "A plaque at the entrance of one KFC describes it as "an exchange channel between KFC fast-food culture and Chinese folk culture" (Mellor, W. January 26, 2011. PP. 1). These operational strategies place KFC as the superior brand for fast food dining; "KFC is certainly doing better than McDonald's at becoming more Chinese" (Mellor, W. January 26, 2011. PP. 1).
What Successful Companies have in Common
Without question the success of companies in China depends on adaptation to local Chinese ways of doing business and the intricacies of culture. While not to indicate that Chinese consumers do not…… [Read More]
Petersburg, 20080. This is because drive-through restaurants must be located in highly circulated areas by vehicles. In addition to this, such restaurants require special spacing facilities. These restaurants must usually provide at least five stacking spaces at or behind the menu board.
These spaces must be clearly delineated from other vehicular use areas. In addition to this, drive-through restaurants must ensure pedestrian connections. The speaker boxes of drive-through restaurants must be carefully oriented towards areas where the noise level permitted is higher.
The reasons for introducing the drive-through service in China rely on the significant expansion potential that the fast food industry in this market provides. KFC has identified certain characteristics of its customers that determined the company to sustain this idea. For example, the company's customers have revealed increasing mobility, which requires a drive-through service (QS, 2002). In addition to this, customers on the Chinese market have…… [Read More]
The final option is the joint venture. There are several benefits to entering the market with a JV. Among them is the local experience that KFC would gain. Their local partner would be able to help them maneuver through the social and political pitfalls that the company may run into. A JV is less risky as well because the risk is shared among the partners. ith each partner bringing different expertise to the table, there is less operational risk as well.
The drawback to a joint venture is that you must cede some control. This increases the risk of a lack of standardization. Additionally, with less controlling interest, the firm retains less of the profits, the remainder of which to the JV partner. However, a joint venture partner also helps the firm to gain access to the Chinese market. It encourages the Chinese government to remove barriers to operations and…… [Read More]
KFC's marketing strategies China. What successfully cater Chinese market? This include limited: Introduction (history KFC china they're upto today) Market Segmentation strategy ( target market ) Price strategies ( pricing strategy china) Promotion strategies Place strategy ( decide locate strategic reasons) Product strategies ( specific tailored products Chinese market) Conclusion (summary works ).
Some voice concerns, in the present, about the potential saturation of the fast-food market, driven both by the expansion of Western chains and local competitors, as well as by a decreasing purchasing power of local consumers. This paper will aim to address some of these concerns, including by examining the price, place, product and promotion strategies implemented by KFC in China and by looking at how these were customized to match the company's market segmentation strategy. Based on this analysis, the paper aims to draw conclusions and put forward recommendations towards future KFC actions in China.
Market…… [Read More]
Weston's previous position as a salesman for IBM in Japan and Ohkawara's familiarity with the Japanese culture enabled them to devise strategies that helped overturn KFC's performance in the country. Realizing that the fast-food business is more profitable when located in urban areas in order to entice higher customer volume; thus, KFC-J relocated to Tokyo, which has a higher volume of people, therefore increasing the chances of the store to attract potential customers. Apart from changes in the store location, KFC-J also decided to change its store size into half the recommended store size in the U.S. Despite the expensive cost of space rental and limited space in Tokyo, KFC-J thrived because it is accessible to people who are most likely to patronize fast food items. Knowing the Japanese appetite also helped Weston and Ohkawara introduce changes in the menu, thereby making the KFC menu more suitable to the customers'…… [Read More]
Organisational Marketing Objectives
DEVELOPING OGANISATIONAL MAKETING OBJECTIVES
Developing Organizational Marketing Objectives
Kentucky Fried Chicken (KFC)
Executive / Management Summary
Mission and Vision
Kentucky Fried Chicken (KFC) is concerned with the production of fast foods, specializing in fried chicken. It is a worldwide restaurant with its headquarters in the United States of America. Current CEO is oger Eaton. The revenue for the company is $9.5 billion as at 2012. The parent to this organization is Yum Brands. The mission of KFC as at 2013 is to "sell food in a fast, friendly environment that appeal to pride conscious, health-minded consumers" (Ozersky, 2012). The vision of KFC is to be a global brand that specializes in selling food in a fast, friendly environment that appeals to all people who are conscious of their health.
Marketing Strategies and Strategic Direction
KFC targets city people who have more concern about quality food.…… [Read More]
Stategic Management KFC Holdings (Malaysia) Behad.
A Case Study Stategic Management KFC Holdings (Malaysia) Behad
KFC Holdings (Malaysia) Behad is an investment holding company located in Malaysia, whose key vision is to be the leading integated food sevices goup in the ASEAN egion deliveing consistent quality poducts and excellent custome-focused sevice, its' mission is to maximize pofitability, impove shaeholdes value and delive sustainable gowth yea afte yea, the company's guiding pinciple ae adapted fom the Yum! Dynasty Model and is known as the KFCH Dynasty model.
KFCH is in Malaysia's eceation industy and in the estauant and fast food fanchises sub-industy, though its' netwok of subsidiaies it has channeled investments in thee majo segments namely estauants, integated poulty and ancillay. The integated poulty opeations include feed mills, contact boile faming and pocessing, poulty fams, beede fams and hatchey and…… [Read More]
Organisational Marketing Objectives
DEVELOPING OGANISATIONAL MAKETING OBJECTIVES
Developing Organizational Marketing Objectives
Kentucky Fried Chicken (KFC)
Executive / Management Summary
Kentucky Fried Chicken (KFC) is a fast food venture specializing in serving its customers with the best products and services at all times. It is the aim of the venture to offer such products and services as part of the plan to have and dominate its market share. Through its mission and vision, the venture has managed to be one of the leading fast food ventures in the market. Coupled with a practical set of marketing strategies and a focused marketing direction, Kentucky Fried Chicken (KFC) has managed to take the market by force, and dominate with increasing growth. Currently, Kentucky Fried Chicken (KFC) is stable in the market with a solid foundation to progress to a more stable production process. Its objectives drive the marketing and production strategies. The marketing…… [Read More]
Management of Multicultual Wokgoups by KFC Copoation
Headquateed in Lousville, Kentucky, KFC Copoation (heeinafte altenatively "KFC" o "the company") was founded moe than 70 yeas ago fo "Colonel" (an honoay title) Haland Sandes with the poceeds of a Social Secuity check. Since that time, the company has gown to include moe than 18,000 KFC estauants opeating in 155 counties aound the wold (About KFC, 2016). Not supisingly, the company is fequently confonted with the need to effectively manage multicultual wokgoups. To detemine optimal appoaches, this pape povides a eview of the elevant and timely liteatue concening these issues to develop salient ecommendations fo the top management of KFC concening effective appoaches to the management of multi-cultual wokgoups. A summay of the eseach and impotant findings concening the effective management of multicultual wokgoups ae povided in the conclusion.
Review and Analysis
The oganizational changes that have been needed in ecent yeas…… [Read More]
Where, their focus was on streamlining the construction and the permit approval process, by establishing good contacts with local individuals. This would allow KFC to quickly construct a number of different restaurants throughout China. As they would grow, from: just one store in 1987 to opening it 1000th store in 2005. This information is important, because it highlights how the underlying business strategy that KFC would use in China (rapid growth), helped the company to become a major fast food chain in this newly developing market. Where, the faster they would open restaurants, the greater their profits would increase.
The information from this source is useful, in establishing the basic strategy that KFC was using in China. Where, once they had found a business model that would work for this market. They would quickly begin opening a variety of restaurants around the country. As a result, this information can be…… [Read More]
Product/Services/Promotional Strategies Offered by XYZ Company, and My Own Web Page
Web Promotional Strategies
A Report on the Product/Services/Promotional Strategies of Kentucky Fried Chicken
Kentucky Fried Chicken is a well-known brand in fast food restaurant. Started with a single recipe of Colonel Sanders, the restaurant has developed networks worldwide, offering fast food services family target market and franchise opportunities for investors. The company has seriously developed the web site as a gateway for its customers and business partners. The main KFC web site provides complete information about its menu options and knowledge center about fast food and family events options, while also provide links to its franchise information center. It has the familiar colors, logo, and picture of the Colonel as the main presentation to visitors.
In the main business operation, KFC has a very large target market, in all demographic areas. The company addresses human's basic need of food,…… [Read More]
S. market anticipated to deliver between 5 and 7% margin growth over the next five years. Further, the Chinese marketplace is also one marked by lower labor costs and a lack of the stigma associated with working in fast food establishments that exists in the United States and other westernized nations.
Looking at Table 2: U.S. Operating Profit Source by Brand for 2004 according to SEC filings (2004) clearly Taco Bell contributes the majority of profits followed by Pizza Hut at 34%, then KFC at 15%. Long John Silver's and A & W. have been continually losing share and profits relative to larger competitors.
Table 2: U.S. Operating Profit Source by Brand
Long John Silver's/A&W
Contrast U.S. profit source by brand with International profit sources, and the critical role of KFC in any expansion strategy becomes clear. Table 3, International Operating Profit Source by Brand…… [Read More]
Marketing eport for Ms. Janet Bradley
Keeping in view the increasing obesity rates in Australia and finding the spicy and high-calorie fast foods as the major reason for it, Ms. Janet Bradley has planned to establish a low-calorie fast food restaurant chain that will serve as an alternative to McDonald's, ed ooster, KFC, and other fast food chains. This paper presents a comprehensive analysis of the micro and macro environment for the new fast food chain in order to recommend strategies which can help it in becoming successful in the industry. The major micro environmental forces which will impact its business are consumer behaviour, suppliers and intermediaries, publics, and competitors. The buyer behaviour has been analysed using cultural, social, personal, and psychological dimensions -- all having a significant impact on the purchase decisions and preferences of the consumers towards fast food products. The restaurant chain will also take a big…… [Read More]
Aspects such as weight reduction, disease reduction, and overall peak performance will be emphasized (Jeffery, 2006). Sponsoring many of Australia's more popular sporting events with the products would also be very beneficial. Placement of these products will occur within all of the Yum! Brands locations. As mentioned above, two strengths of the company are its global positioning in regards to its brand, and its overall depth of franchises (McGinley, 2004). With more locations than any of its competitors in emerging markets, the company has a distinct competitive advantage relative to its peers in the industry. By effectively utilizing this franchise to unveil its healthier product segment, Yum! Brands can capitalize on its location density. The locations are also very useful in regards to cross selling many of the newer health option that customers may not be aware off. By placing the new products in all of its location simultaneously the…… [Read More]
In the last 30 years, developing markets have shown the potential for fast food restaurants to realize increasing profit margins. This is because markets such as China provide them with the capacity to offer unique products and experiences to customers. However, specific concepts must be integrated with each other to effectively connect with them. In the case of McDonalds, they are facing considerable challenges and opportunities in China. (Allon, 2012) ("McDonalds and KFC")
A good example of this can be seen with observations from a report conducted by Zach's esearch which said, "The U.S. business accounts for 30% of the fast-food giant's overall revenues. The region has not been able to post positive comps since Oct 2013 mainly due to heightened competition and a few wrong decisions that have slowed service. Moreover, the headwinds in the international market have compounded the woes for the domestic market. Going forward, we…… [Read More]
9% to 734 units (Khun, 2009)
Additionally, James Moss, of Curzon Investment Property, has commented (Khun, 2009) that Dominos and Subway have been successful in the UK market as a result of their franchise models that are almost recession proof. In addition many investors (who want to own a franchise) have found these two chains to be exceptional investments. Additionally, many "Britons are also shunning posh business lunches and choosing instead to head to Eat or Pret for a sandwich (Khun, 2009,9)." The report also explains that "Independent operators (with fewer than five outlets) have increased their market share by 2.2% across the UK's top 10 cities to further fuel the feeling that many high streets are turning England into 'fried chicken Britain'(Khun, 2009,9)." The following chart illustrates the most popular cities for Fast Food in the UK.
Number of Fast Food Restaurants by City
London (central) (847 outlets)
Edinburgh…… [Read More]
This has certainly been the case with KFC and its burgeoning operations in many Asian countries where cultural factors that can affect business operations are particularly pronounced. For example, according to Briscoe and Schuler (2004), "In a highly successful strategy, KFC employed a first-generation Chinese-American to return to China to establish its chicken restaurants. These international employees may not be placed on a full expatriate compensation package, but rather may receive a form of hybrid compensation, with some aspects of the package received by a traditional expatriate and some aspects of local employees" (p. 219). Even though these KFC expatriate executives may not receive the full measure of the compensation package offered counterparts in other countries, these assignments are widely regarded as being important to achieving longer-term career goals, professional development and providing valuable work experience in cross-cultural settings (Konopaske et al., 2009).
Evaluate the monetary and nonmonetary programs…… [Read More]
S. It is at a stage where it would be considered a cash cow. Yum is feeling out international expansion opportunities for Taco Bell, but there is little possibility that Taco Bell will supplant KFC and Pizza Hut as the key driver of economic growth. Those two firms have stronger product offerings for international markets. The role that Taco Bell plays, providing cash that can fuel global expansion of other brands, is the ideal role for the company within the context of Yum Brands.
There are a couple of companies that could make a good fit for Yum. They are Starbucks and Dunkin Donuts. These firms operate in complementary segments to Yum's existing portfolio and have core product offerings that can be taken overseas, thus the industry is attractive. The stock price for the former is particularly depressed in light of their recent struggles although the latter is perhaps a…… [Read More]
According to Spring (2002), in 2002, YUM! Brands acquired a& and Long John Silver's; at that time, the company reported that, "The acquisition allows us to accelerate our multi-branding strategy and...to be expanded international leaders...in chicken, pizza, Mexican and seafood" (quoted in Spring at 203).
As noted above, the company's motto is, "Our passion is to put YUM on our customer's faces all over the world," and this marketing approach appears to be paying big dividends. Indeed, Spring notes that YUM! Brands is currently a leader in the construction and operation of themed environments: "For instance, in 1922, the a& logo was created by Roy Allen and Frank right to represent their two last names. Opening in Lodi, California, the men constructed an outdoor stand that looked like a root beer barrel. In 1923, a& developed the first car-hop service initiating the spread of drive-in restaurants. Later restaurants relied on…… [Read More]
VF markets all of its diverse brands as eco-friendly, sporty, functional products that are useful for its outdoorsy customers. They are meant to leave a light carbon footprint yet also are helpful for consumers who wish to pursue more 'extreme' sports like hiking and trail running. Even its 'Lucy' brand of yoga sportswear is marketed in such a fashion. This fashion-friendly, yet functional marketing strategy seems ideally suited to the demographic likely to use VF clothing. VF consumers are young, but old enough to have established themselves enough financially to participate in pricey sports like skiing, snowboarding, and climbing. Because their sports are played outdoors and because of their age, relative affluence, and education, they are likely to care about the environment. VF fuses these two concerns. Its products are stylish, and suited to the needs of the sport because they are functional and durable. A good example…… [Read More]
popularity of foreign restaurant: consumer attitude and behavior toward foreign cuisines in Bangkok
Thailand as a tourist destination
Thailand has become a tourist destination hotspot for its scenic beauty, the humble nature of their people, and the relative value of foreign currencies relative to the baht. According to EIU ViewsWire (2003), "Growth in the tourism industry in recent years was the result of the depreciation of the baht against non-Asian currencies (which improved competitiveness relative to destinations outside the region), aggressive marketing campaigns and an increase in the number of airlines offering flights to Thailand." (EIU ViewsWire, 2003)
Additionally, according to EIU ViewsWire (2003), "Tourist arrivals rose by 5.8% to just over 10m in 2001, despote the global economic downturn and the September 11 terrorist attacks in the U.S., bringing in Bt 295bn (U.S. $6.6 bn) in revenue. Thailand benefited from its reputation as a safe and stable society and…… [Read More]
By boosting the benefits part of the value equation to match the increase in the price part of the value equation, KFC can been able to thrive in Malaysia, but with a very different value equation from what it offers to American consumers.
For global marketers, it is therefore important to remember that the value equation not only remains important as the product or brand is taken around the world, but that the value equation changes in each country around the world. Another example is Starbucks, which succeeds in Japan's congested cities not because the Japanese like its coffee (they are tea drinkers) but because Japanese city dwellers have tiny apartments unfit for socializing, so they enjoy the comfort of a Starbucks as a place to meet people. The value equation of Starbucks is very different to Japanese than it is to Americans and the company has succeeded by marketing…… [Read More]
Again, Mc Donald's has managed to deal with competitive threats posed by both these market players due to the fact that the prices that Burger King, Starbucks and Costa Coffee charge are much higher than that charged by Mc Donald's. The primary reason behind higher prices of Costa Coffee and Starbucks is the fact that their target market is much stronger and niche as compared to that of Mc Donald's. The recent economic crunch however, has benefitted Mc Donald's as many people who prefer sophisticated ambience, due to their lower purchasing power and increased inflationary pressures now prefer Mc Donald's over the likes of Starbucks and Costa Coffee. As a result, Mc Donald's is the strongest market player in the Global region today.
Mc Donald's target market includes all the people who travel for leisure and/or business purposes and prefer to have a luxurious accommodation. The cafe provides best possible…… [Read More]
merican popular culture has also infected our dietary choices although in my case, it has encouraged me to think much more critically about what I put into my body. Ironically, the poor suffer the worst in that regard because fast food restaurants are concentrated in their neighborhoods (
Kasser, 2003). Meanwhile, fast food is much more expensive than quality food and it only perpetuates obesity and diabetes. I have sworn off all merican fast food, largely because of my continual exposure to its effects on those who eat it regularly. I cringe to think that people still eat McDonald's, especially knowing how much fat, sodium, and artificial flavorings are in their imitation of real food. The mass consumption of meat is also destroying the environment. Knowing what I do about fast food has turned me off to it completely and the fact that merican popular culture pushes it so hard…… [Read More]
Screening for breast cancer before there are symptoms is very important. Screening helps doctors find and treat cancer in its early stages. Treatment is more likely to be successful when the cancer is detected early. A doctor may suggest any of the following screening tests for breast cancer: screening mammogram, clinical breast exam, beast self-exam (Stoppler, 2009).
Mammograms can often show a breast lump before it can even be felt. A mammogram is a picture of the breast that is made with an x-ray. It can also show a cluster of tiny deposits of calcium. These deposits are known as micro calcifications. Lumps can be from cancer, precancerous cells, or a host of other conditions. Further tests may be needed to find out if abnormal cells are present. Women in their 40s and older should have mammograms every 1 to 2 years (Stoppler, 2009).
During a clinical breast exam the…… [Read More]
However, the main segment of Pizza Hut customers is consisted of people aged 16-35, with medium incomes, medium education, and low gastronomic education. In addition to this, secondary segments are consisted op people aged 35-55, with medium to high incomes, and medium to high education. Pizza Hut is also addressing the vegetarian segment, by developing products for vegetarians, like Veggie lover's pizza, various types of salads and desserts. Also, by continuously developing its product range, Pizza Hut is trying to gain other customer segments, with more sophisticated preferences.
Besides having satisfied employees, Pizza Hut is trying to maintain its customers as satisfied as possible as well. In order to improve its customer relationship management, and therefore, to improve customer loyalty, Pizza Hut has implemented Avaya's Enterprise Manager program, since "fulfilling our promise of fast delivery of hot pizzas to all customers is crucial to maintaining our leadership in…… [Read More]
Company's Basic Information
Americana Group is a food company that is situated in Kuwait. Americana was founded in the year 1963. It started out with a small number of traditional business activities in Kuwait and has since gone ahead to substantially grow and become the largest food company in the Arab World as well as the Middle East expanse. Initially, the Americana group was a family-owned company by the Al-Kharafi family. The owners have an international business interest portfolio that takes into account food, finance, oil and gas, real estate and telecoms. However, in 2016, the Al-Kharafi family sold almost 67% of its stake to the Adeptio group, an investment group led by Mohamed Alabbar for a value of $2.4 billion. Moreover, at the outset of 2017, the Adeptio group finalized the mandatory takeover offer that remained in the company's stockholding (Reuters, 2016).
The company's main business operations includes transmitting…… [Read More]
5% 2010 over 2009, indicating a major growth bounce back. What these figures indicate is that McDonalds may be priced at the high end of its range. The company is trading just off of its 52-week high and indeed is just off of its 10-year high.
The market's growth assumptions are reasonable. China has not faced a strong economic downturn and is therefore going to continue to be a robust market for the company. Same store sales in April were up 4.9%, indicating that McDonalds' demand is coming out of the economic downturn. The company has been able to penetrate the Indian market, where it cannot market either beef or pork. Overcoming a challenge like that demonstrates that this company can continue to expand until it saturates the entire planet if it so desires.
The major international threat, Yum Brands, is expanding rapidly to build out market share but is…… [Read More]
For instance, McDonald's has a solid partnership with Starbucks that came as a natural solution to the increased consumption of coffee in its restaurants. Starbucks happens to be the world's leading specialty coffee retailer with a worldwide presence that matches that of the fast food producer.
Other factors affecting decision
Vietnam is an Asian country with strong oriental cooking habits, which might not be very compatible with McDonald's typical menu of cheeseburgers and fries with a Coke on the side. Furthermore, the local food seems to be relatively healthy, which again is not something that cam be said by McDonald's food.
In 1990s, the company tried to enter this market, but didn't due to the lack of suitable business partners. A few years later, KFC and Lotteria entered the market and consolidated their position. Therefore, at this point the restaurant chain would need a couple of strong breakthrough strategies…… [Read More]
In conjunction with these car ads, car insurance companies took advantage of this by advertising their services as well. Car insurance companies that I noticed advertising through billboards were Safeco, Progressive, and All State. Progressive provided a catchy and positive note to its ad by having the slogan, "Happy drivers make good drivers." From what I can recall in the All State ad, it mentioned something about safe driving, again with a catchy phrase: "Safe driving bonus for not driving like a paparazzi." These car insurance ads, particularly for Progressive and All State, tackle issues relevant to motorists, their target market: both chose to discuss driving behavior, using different ad 'treatments.' Progressive addressed reckless/irresponsible driving by focusing on the ideal driving behavior and its positive outcome, that is, drivers must have a happy temperament in order to be a good driver. All State, meanwhile, chose to go the opposite route…… [Read More]
Many companies in this industry are no longer trying to expand the number of restaurant, but rather focus on other growth strategies, such as international expansion or product innovation. The last strategy is very suitable for the home market. The eating habit trends point to a change in the average American towards a healthier lifestyle. Yum! has a weakness point in this area as its products are not perceived as healthy. McDonalds has developed a number of products for the customers interested in a healthier died, such as salads. Other competitors, such as Wendy managed to prepare the same products with less 10 grams of fat in it. The healthy lifestyle trend opened the way to more competitors which sell quick-service healthy products, such as: Panera Bread, Subway and Quizno's.
The consumer habits change from one generation to another. The trend in the last generations is not only towards healthier…… [Read More]
Balanced Scorecard (BSC) is special strategic performance management framework that enables organizations to effectively manage as well as measure the process of strategy delivery (Kaplan & Norton,1992). The concept was proposed by obert Kaplan and his counterpart David Norton as has so far been voted as one of the most important business ideas of the last couple of decades.The idea involves the application of four generic viewpoints/perspectives that covers the major focus areas of the organization.In this paper, we develop the strategic objectives for McDonald's in the format of a balanced scorecard. The strategic objectives are important as measures for attaining the corporation's vision and mission.
An overview of McDonald's Corporation
From the moment of its inception as well as the opening of its very first store in San Bernardino, California, McDonald's has upheld a vision of quality products, service as well as innovation. McDonald' has worked tirelessly to differentiate…… [Read More]
International Channel Management
The Japanese Distribution System has been under a lot of scrutiny and assessment and analyses by foreigners, and these analyses have attempted to find out the reason behind the absolute 'no go' principle that they find when they attempt to export any product to Japan. In a basic comparison between Japan and the United States of America, for example, while there is one single retail store for every 68 persons in Japan, in America, there is one retail store for every 120 persons. (Japanese Business Environment) The Japanese Distribution is virtually in the midst of a big controversy today, wherein the distributive structure and the various trade practices followed by the Japanese are under question. (A new perspective on the Japanese distribution system: structure and trade practices) The fact is that the Japanese Distribution System came into being during the early years of the seventeenth century, when…… [Read More]
Quiznos Subs Marketing Plan
Quiznos is a fast food restaurants specializing in sandwiches. Quiznos operates in a highly competitive market and needs to market effectively to increase sales and market share. The following analysis will describe a marketing strategy for Quiznos. This will begin by looking at the current situation and trends. This will be followed by looking at the key issues for Quiznos, including strengths, weaknesses, threats, and opportunities. Based on this analysis, a marketing strategy with the objective of increasing the dinner market is recommended. The final sections will describe how this will be achieved by describing the marketing strategy, actions to be taken, and control.
Current Situation and Trends
The U.S. fast food market is around $150 billion annually (Euromonitor, 2005).
The U.S. fast food market is expected to increase by about 1.7% from 2004 to 2008, to reach $153 billion in 2008 (Euromonitor,…… [Read More]
The meat comes from a local independent packing company that doesn't buy beef that has been injected with growth hormones; the buns are from a bakery in Pueblo, Colorado; and two hundred pounds of potatoes are "peeled every morning in the kitchen and then sliced with an old crank-operated contraption." The cooks make $10 an hour, and all other employees earn $8.00 an hour. hen asked why the Conway family provides health insurance for all full time employees, Rich Conway said, "e want to have healthy employees."
The author also calls for changes in the way the U.S. Congress oversees advertising, asserting on page 262 that Congress "should immediately ban all advertisements aimed at children that promote foods high in fat and sugar." The justification for that ban would be that 30 years ago, congress banned cigarette ads from TV and radio, because of course cigarettes were seen as a…… [Read More]
Particularly McDonalds and Starbucks fight daily on sales as well as share prices (Brush, 2011). The Starbucks growth has been slow during last some periods yet it offers a tough competition to the McDonalds by offering extensive sale points. The two companies are in competition war yet the customer base of the two is totally different. The Starbucks customers are more affluent and the McDonalds customers are more price sensitive (Shaughnessy, 2013).
The company can work on the customer pool that lies between total affluent and totally price sensitive. The company, like it has done before in 2012, can float the videos of its hygienic processes on YouTube. It can show that McDonalds operates cleaner that the clean companies and that eating at McDonalds mean eating healthy and quality. Thus there should be deals and sitting areas designed for middle and rich class too so that a big customer base…… [Read More]
Chinese short story: The sad (happy) story of Li Yan
In the rural province where Li Yan was born, the villagers called her parents foolish. In some areas of China, it is legal to have a second child if the first-born is a girl, but not where Li came from. Additionally, many people bribed their doctors to reveal the sex of the child, yet Li's parents did not. It was said that Li was raised like a 'Little Empress' by her family: while other families demanded that their children work hard in the fields, her family instead stressed that she needed to study in school. However, Li's parents were still very strict and made sure their daughter applied herself. Time and time again, they reminded her that no matter how difficult it was for her to achieve success in school, she was not working as hard as they were working…… [Read More]
I find the idea that the world is becoming homogenized to American culture to be parochial, offensive and ill-formed, the product surely of American thinking. Nobody from any other culture would see the world in that light, because they are actually informed about the non-American world. Writers arguing in favor of the idea that the world is becoming homogenized to American culture are laughably ill-informed. They make heroic errors in judgment in their arguments. The reality that there is some evidence of globalization, but only in the most superficial ways has this actually made its influence. Consider a moment the supposition that food and entertainment are changing -- not only is this a great leap but food and entertainment are rather superficial when one considers the depth and breadth of individual cultures.
The first thing to point out is that culture runs rich and deep. America is an…… [Read More]
Segmenting International Markets
Companies that operate internationally will also segment the market internationally. International segmentation is undertaken by companies identifying groups of consumers with common traits or characteristics, which may traverse national borders (Kotler & Keller, 2011). One of the most basic methods of segmenting international markets is through regional, or national, segments based on social or cultural differences. For example, when KFC first entered the Chinese market the market was perceived as a similar market to other Asian countries, is that the company failed to succeed due to different case. When the company realized that Chinese consumers did not like skin on the fried chicken, and adjusted the product for this market they became more successful (Gereffi & Christian, 2010). Different consumer tastes which impact on the way product is made, presented or sold are only one potential source of international segmentation, other influences may include political, legal or…… [Read More]
Participants will be recruited with announcements in local newspapers and school newsletters. Flyers are posted in the nurse's offices and in the clinic. esponse cards will be given to parents who indicate an interest in participating in the study. See the participation invitation -- Appendix 1.
Once enrolled, participants will answer a series of questions related to food choices, influences, physical activities and food and beverage advertisements. The first measure will involve showing the children a set of distinct images. The children will then be asked 1) what company the image belongs to; 2) what they feel about that company; 3) if the images make them feel good/bad/nothing; 4) if they enjoy the food; 5) how they feel after eating the food; and, 6) what their parents think of the type of food or company. The following 15 images are examples of popular logos. These 15 will be used…… [Read More]
Starbucks succeeded in Asia specifically because it did not market the same way that it did in North America. Cultural differences made it difficult to market their primary product (coffee), so they shifted focus to their secondary product (the casual "third place"), something that is in high demand in Asia's densely populated cities and Asia's communal culture (Chang, 2010). Had Starbucks stuck with its focus on coffee, the message would have been lost on tea-drinking Asian consumers.
The notion that products can be marketed the same all the world over is a fanciful one. Even the world's most ubiquitous companies tailor their products, their distribution and their promotional strategies to the local conditions. The brand may be the same, but the marketing behind the brand is often very different.
4. There are a number of costs beyond the domestic price that must be considered when marketing abroad, including product-related costs,…… [Read More]
The sexually explicit imagery that they witnessed on TV led young Indians to express more need in sexuality. Eventually, whole regions in India had been reported of suffering as a result of young people watching TV and becoming sexually active at a much smaller age. The Kerala province in India is only one of the several areas that have had their people falling victims to the western culture depicted on satellite TV. (Lukose, Ritty 2005)
A characteristic that people fail from seeing when examining globalization is that it allows concepts to become known worldwide. Perhaps certain issues relating to globalization are actually good, and, perhaps people accept globalization because it presents new and helpful theories.
In spite of the fact that Indians generally communicate to the rest of the world through English, they communicate to their neighboring countries through Hindi. People in Bangladesh, Pakistan, and Nepal all need to know…… [Read More]
Investment requirements to enter the Chinese market are high. In order to reach the retail market, Bank of America would need to develop a branch network, which is very capital-intensive. Given the high degree of regulation in the Chinese banking sector, Bank of America should enter the market via partnership with or purchase of an existing player in the market. This bank should be chosen with respect to how well it complements Bank of America. It needs an established branch network, experience with business finance and significant goodwill with the Chinese government. One of the strongest such contenders is the Industrial and Commercial Bank of China (ICBC), which has experience working with foreign companies such as Dresdner Bank and American Express. Bank of America should approach ICBC about a joint venture to build a working relationship as an outright merger would be impossible since the Chinese government still owns the…… [Read More]
Convenience rather than creating cuisine is the priority of Kraft ads. Adult tastes are given less of a priority than suiting the palate of children. Nutrition is paid homage to, but only in the sense of giving a family a starch, protein, and vegetable on a plate in the Hormel TV dinner advertisement.
One ad that occurred towards the end of the show, a Domino's Pizza advertisement, seemed to clash with the demographic of the other advertisement. However, the cheapness of Domino's many specials enables a mother to feed a large family quickly.
It is interesting to compare the Martha advertising with the advertising for later-night television programs aimed at a younger demographic, with a larger male audience. These ads favor snack food like sodas, have hipper and more conceptual features, and in the case of many fast food advertisements like KFC and McDonald's, often feature minority actors, even those…… [Read More]
Directly linked with cultural globalization and actually deriving from the basic concepts at the forefront of globalized culture - glocalization and grobalization - is McDonaldization. The term is generically used to present the strategies implemented by the American fast food chain in 'conquering' the world, strategies which are now more broadly applied by other companies in various industries. And their strategies are worth analyzing. In ussia for instance, the company's success is given by their early penetration of the market (only a few months after the fall of the Soviet egime) and by their choice to personally run their operations (unlike Subway, KFC or other American emblems which used franchising and failed in ussia). Penetration of the ussian market was a difficult task for the company at least from a legislative stand point, which demands foreign companies to go through 20 or 30 agencies and get between 50 and…… [Read More]
The franchising operations have expanded significantly during the recent years namely because of the benefits and reduced risks they offer to both parties. A positive example in this sense is given by international chain McDonald's, which franchised several of their stores to countries across the globe. The McDonald's example however also reveals that franchising is not always suitable, and it is far from being the universally agreed method of successfully penetrating the foreign markets. To better understand, before entering the ussian market, the officials at McDonalds clearly analyzed the market features and felt the need to handle the operations by themselves, rather than become a franchisor. As a result of increased attention to details, the American corporation now holds next to 80% of the ussian fast food industry. Other American-based fast food chains have attempted to enter the market, but they did this through franchising, and the economic background in…… [Read More]
This is largely due to the fact that, despite the constant sense of rejection of western influence among the older generation, the young generation of Muslim teenagers is more and more interested in the American lifestyle and every product that suggests a part of American culture. Dahlia Zayed, Regional Marketing Manager for TNS Middle East & Africa supports this point in her article "Fast food still sells in Egypt" arguing that the mirage of the American culture has made the society change. At the same time however, it is pointed out that the main part was played by the campaigns that tried to promote precisely the idea that companies have oriented their products according to the special needs of the Muslim religion which rejects pork meat or different other spices that otherwise make the basis of Pizza Hut products. This adaptability is important in a world of competition because it…… [Read More]
Know that the opportunity cost of starting a business isn't just financial, but of time and lost earnings during the time the business runs at a loss, when you could be doing other things.
Discuss how small business has added to economic growth.
There are roughly "twenty-five and a half million small businesses in the United States, driving the longest period of economic growth in our nation's history" noted Aida Alvarez in 2000, when she was the administrator of the Small Business Administration (Alvarez, 2000, CNN.com). On a very basic level, every large, multimillion dollar corporation was once a small business. Bill Gates began Microsoft out of his garage, as did Apple's founder Steven Jobs. But even small businesses that do not expand on such a monumental scale are a creative source of new ideas and talent that nurture their surrounding communities, and create opportunities for new economic growth. They…… [Read More]
The cultural practices are evolved and based on the financial, social and moral understanding and capabilities of the local population, and it has been observed that Americans, Asians and Africans share extremely different perspectives and understanding on these issues, therefore the cultural adoption has been intense in countries where the technological revolution has been of the same intensity as in North America (Zelli, 1993). In some of the cases, the Americans companies has attempted to nullify the concerns and shortcomings of the American culture, by incorporating the cultural values of the local region, and has therefore evolve a different taste for the customers to avail, this has further delighted and fascinated the local population of different regions towards the American culture, for example the American culture has major differences with the Islamic culture adopted in Arab countries, therefore to compensate for such difference the American companies introduced the concept of…… [Read More]
S. that is no reason to sue the fast food franchises. These lawsuits "are an embarrassment to our legal system, and an embarrassment to the people who are saying they were so dumb not to know they might get fat" (Abrams, 2004). In fact on the day that Abrams wrote that piece for MSNBC the U.S. House of Representatives passed the so-called "Cheeseburger bill" which was legislation to "protect the fast food industry from frivolous lawsuits." (Abrams).
Abrams attacked John Banzhaf, the lawyer that has launched some of the suits against the fast food industry. Abrams says that Banzhaf is wrong to link the suits against tobacco with the need to sue junk food companies. In the case of tobacco companies, Abrams continues, "people were misled about what was in cigarettes" but the same deception doesn't apply to fast food. "People should know fast food isn't good for you," Abrams…… [Read More]
("On the Ground Floor of Global Growth," 2010)
The average rate growth in net income is 6.5%. The below table is illustrating the different projections over the next three years.
Net Income Estimates
("On the Ground Floor of Global Growth," 2010)
These figures are highlighting how the net income will be consistently increasing between 2011 and 2013.
Earnings Per Share
("Yum rands," 2010) ("On the Ground Floor of Global Growth," 2010)
The average rate of growth for the EPS is 15.05%. The below table is: showing how these numbers are expected to increase in the future.
Earnings Per Share Estimates
("On the Ground Floor of Global Growth," 2010)…… [Read More]
Parents are aware that the competitive economy combined with the pressure to succeed means they must push their children. Schools and teachers are also under tremendous pressure to perform. "Some schools link teacher pay to student test performance, and the pressure on teachers is intense" (Chang 2008:5).
However, despite the economic gains of recent years, there is also a profound sense that something has been lost of China's native culture. One recent editorial in the Chinese Communist Party's official newspaper stated that Chinese cultural development "lagged behind rising diplomatic and economic clout, reducing China's overall influence and exposing it to foreign dominance" (Boden 2011). The Party stated its desire to build up China's organic culture, rather than importing it from the West, which risks the possible tainting of the populace with western ideas. "It decried that Walt Disney Co.'s Mulan appropriated a Chinese legend that proved popular at the box…… [Read More]
Hot ings Restaurant
Vision and Mission
A vision statement can help to define an organization's purpose. A good vision statement should therefore not only be inspirational, but should serve as the framework for all strategic planning (ard, 2011). The business that I am creating is a Hot ings Restaurant / Sports Bar. The vision that I have for the restaurant is a complete entertainment package consisting of a sports bar and a restaurant that specializes in the best wings in town. The atmosphere will be one of total fun, from the staff to the menu to the televisions and other entertainment throughout the facility. I envision the wings being the centerpiece of the menu, topped with a proprietary hot sauce that comes in Hot, Fiery and Blistering. There will also be cooler sauce options for those who prefer. I envision the wings being what draws people through the doors and…… [Read More]
role a business advisor a local business 'start-' consultancy company, asked provide a portfolio a potential customer requires advice start a business venture: ____ The epot Task (1) How start a business venture a Fast Food takeaway Wolverhampton City UK (2) Using 'Marketing mix', develop a Marketing Strategy Fast Food takeaway Wolverhampton.
Fast Food Takeaway Venture
The modern day economic agents face incremental challenges from the industry and the market and they often require the assistance of business specialists in order to best respond to these emergent challenges (Boone and Kurtz, 2010). The fast food venture is to be opened in Wolverhampton City, UK and its success would be ensured by a full understanding of the industry and the market and the strategic adaptation based on company capabilities, industry features and market requirements (Brown, 2005).
The first step is represented by the thorough analysis of the market and the identification…… [Read More]
The area northeast of Madison, Wisconsin between the city and the area of Interstate 90 and Cottage Grove oad contains a large swath of viable and as of yet undeveloped land. This proposal to develop this target plot follows a sustainable policy of sprawl. The goal is to develop the land as an extension of the Madison metropolitan area rather than as a suburb, providing urban residents with green space while providing those living near the target area with recreational activities as well. Land use policies will be progressive and focused on social justice and ethical development. The proposal for development includes the potential for ethical and sustainable business development, which encourages small business owners to establish a presence in the new space. The new area will be known as Park 420.
Park 420 will be divided into quadrants including one quarter set aside for urban farmland. Grown…… [Read More]
McDonald's is one of the most established companies in the entire world. Lately though, McDonalds has been sort of slow in their growth as their appearance has become out-of-date in the contemporary world (Royle, T., 2000). The succeeding evaluation will center on the strengths, weaknesses, budget, threats and occasions confronting the company as it endeavors to move onward and reverse the leaning of stagnated growth. The exact tactical selections that McDonald's has begun to act on will also be associated to other main corporations suffering the same destiny, particularly al-Mart. Eventually, the multiple company and practical and business strategies that McDonald's is applying will allow them to not only endure to be a leader in the market, but allow growth for the future.
McDonald's has the immense asset of brand identification. They are famous for high quality, low priced, fast and handy food possibilities in a…… [Read More]
The interest of certain categories of public in promoting this trend has significantly intensified. Therefore, the demanded quantity of organic products is likely to increase.
2. There are several factors that influence the organic products supply. The most important factors are represented by prices, costs of production, prices of traditional products, weather, and technology. In the case of the influence of prices, if they increase the supplied quantity of organic products is likely to increase also, because the company is interested in increasing its profits. The costs of production are also very important. If these costs increase, it will be more difficult for the company to produce these products, leading to reduced supply.
The prices of traditional products can determine the purchasing behavior of organic products buyers. If prices of traditional products increase, becoming similar to those of organic products, some of these customers can orient towards organic products, leading…… [Read More]
By positioning away from chicken restaurants, Chick-Fil -- a avoids direct comparisons with those restaurants but allows for direct comparison against burger joints.
In terms of strategic planning, the objectives of this ad campaign were most likely to raise awareness of Chick-Fil-a, to create interest in the brand and to improve both sales and market share. hen the outputs are concerned, the only reasonable conclusion is that the ads are successful. The ads stick in people's heads more than most fast food ads, and Chick-Fil -- a has become more successful since the campaign began. The campaign has been ongoing since the mid-1990s, indicating that the company's financial and market outcomes in that period have been positive, and that follow-up market research has indicated that the campaign has been part of that success.
Batra and Stayman (1990) note that when advertisements create positive moods, brand attitude change is facilitated. Every…… [Read More]
What is the significance and quality of his life? He is a little like a force of nature, a little like a trickster god, a little like a criminal... his activities make his like and that of all those around him at once interesting and uncomfortable, and every day he challenges those around him to change and renew their lives.
To understand how his behavior itself is and creates chaos, one can just glance at a few of his reported activities. I wrote to him just a few days ago, asking him to tell me a few of his newest stories -- as always, they were full of humor and insight. Once upon a time, he said, not long ago, this little girl came up to him. "Are you a boy or a girl?" He grinned at her, leaned in close, and said: "I'm a radical gender*****." "What's that?" He…… [Read More]
Ethical Issues Involved
The increased danger of heart disease in urban Asian areas as a result of an unhealthy lifestyle affects several areas of basic human needs. Specifically these include the need for health and happiness. The people most affected by the danger are those living in urban areas. The lifestyle promoted by stress-laden jobs and a lack of physical activity affects the basic need for health.
Health is adversely affected because of the various structures in place in an urbanized setting. The development of motorized transport for example has severely restricted the human tendency to exercise the body in these kinds of settings. Furthermore health is affected by the ready availability of addictive drugs such as cigarettes and alcohol. These are often used to cope with work and other urban-related stress factors, because exercise is no longer used as a stress reliever.
The basic human needs for food and…… [Read More]