Research Paper
Undergraduate
Southwest Airlines: Fun Way to Promote
Southwest Airlines has always been considered a success story. Its business model relies on low prices, point to point flights, but also excellent service. This paper examines Southwest Airlines from two marketing perspectives: brand loyalty and promotion, with a focus on the "fun component" of its marketing model. It examines the literature on these topics and applies that to the case of Southwest.
Chick Does Not Have a Legal Basis
This paper is a ten page legal memo answering four questions. These four questions detail various scenarios concerning a made up character named Chick who had an accident while working, helped a friend with some insider trading, advised a company on acquisition, gets discriminated against by prospective employees.
Challenges Facing the U.S. Juvenile Justice System
Law – Juvenile Justice
The current U.S. Juvenile Justice System is burdened with underlying problems contributing to juvenile delinquency. There is a direct link between child abuse, child neglect, mental illness and juvenile delinquency. In addition, due to inadequate responses to those underlying problems, the juvenile justice system is forced to deal with problems for which it is decidedly inappropriate and incompetent. In the future, the Juvenile Justice System must deal with all the current problems and find adequate responses, including but not limited to a multidisciplinary approach that will combine the resources of educators, law enforcement, social workers, mental health professionals, lawyers, judges and community members.