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sturm ruger financial analysis

Words: 1514 Length: 5 Pages Document Type: Essay Paper #: 54118039

Sturm Ruger
Introduction
Sturm Ruger is one of the largest firearms manufacturers in the United States. The company is solid financially, despite some steep revenue declines. That said, the industry is still slated for growth, albeit slow growth. This calls into question the effectiveness of the company’s strategy, if it is suffering heavy revenue declines. The profits have also declined. While Sturm Ruger has made some moves financially to help get it through these times, while remaining profitable, such moves might not be sustainable, and the company will need to address the root causes of its revenue struggles, be those causes in its products, the competitive environment, pricing, distribution or otherwise.
Discussion of the Firearm Industry
The firearm industry in the United States is worth approximately $17 billion, spread over 690 businesses, with an annual growth rate of 2.8% (IBIS World, 2019). The National Shooting Sports Foundation estimates that the…… [Read More]

References
IBIS World (2019) Guns and ammunition manufacturing industry in the US. IBIS World. Retrieved March 27, 2019 from https://www.ibisworld.com/industry-trends/market-research-reports/manufacturing/fabricated-metal-product/guns-ammunition-manufacturing.html
NSSF. (2019) Firearms and ammunition industry economic impact. NSSF.org. Retrieved March 27, 2019 from https://www.nssf.org/government-relations/impact/
Sturm, Ruger and Company 2018 Annual Report. Retrieved March 27, 2019 from https://ruger.com/corporate/PDF/10K-2018.pdf