Maximising market share rather than shareholder value may be a critical decision for management, but the right one in the long run. Do you agree or disagree with this statement?
Market share is the term used for the dominance of the company in the market, or simply the size of the customer base. Some companies have small base in the regional markets, while some are international. In either case the importance of retaining the market cannot be overstated. The loss of customers would immediately translate to loss for the company and thus it will be driven out of the market. So market share is the basis for the company's profit and enhancing value. While the stock holders and share holders and those having interest in the company have priority in protecting their assets and stake in the company -- the question if market share or stake holder value is to be…...
Growing Market Share at Olympus
When you can buy a Barbie doll that doubles as a video camera, I think that it's official that anything can be a camera. -- Jason Griffey, 2012
The heyday of amateur single lens reflex cameras and developable film has passed, replaced by increasingly sophisticated cameras in all types of handheld wireless devices, especially smartphones. Some camera manufacturers have responded to these trends in different ways, with some changing to digitally-based technologies for their cameras while others have simply gone out of business. Major manufacturers such as Olympus have a number of business lines besides amateur photography, but even these firms are struggling to stay afloat on a digital sea of photographic technology. To determine what these companies should do in the face of these trends, this paper provides a review of the relevant literature concerning the kind of markets in which Olympus sells cameras and…...
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References
Barnes, R 2011, November 23, 'Olympus,' Marketing, p. 20.
Market share -- gain fifty percent of the local market share within a three-year period.
Profitability -- break even within the first two years of operations and earn a $20,000 profit by the beginning of the fourth year.
Competitive Position -- establish the business as the "hometown" alternative of choice for premium coffee beverages and related goods through full participation in community events such as softball teams or fundraisers.
Customer retention or turnover -- positioning the business as the "local" alternative of choice will require a high rate of customer retention. Our goal is to have no less than ninety-five percent of our customers return to the business.
Customer satisfaction -- will be the highest priority in the small coffee business and will be vital to maintaining retention. Our business will shoot for a full one hundred percent customer satisfaction rate and will empower its employees to have the authority to take care…...
Amazon.com: Technology and Market Share
Much of what drives Amazon is technology. As it states in its mission statement, Amazon sees that their "vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online (Amazon.com 2011)." This tradition is taking another step into the future with the advent and development of Kindle. This new "pad" or "tablet" will, if Amazon it's way be the launchpad for a new era in E-commerce. The naysayers have been wrong before and this author is making a safe bet that the Kindle Fire will light up E-commerce much as Bezos has in the past. Other technological innovations such as Amazon's cloud servers and even a space project have been more problematic and will be examined here as well.
esearch Questions
In order to understand Amazon and where it is going…...
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References
Alcala, N. (2011). Amazon Launches a Flash-Sales Fashion Site. Available:
Brand Placement of Gain Laundry Detergent
Gain laundry detergent has been in the market for significantly a long period of time and has been adopted and accepted throughout the U.S. as a household detergent that produces quality and acceptable results in laundry since the 1960s to the present time. Gain has undergone several rebranding exercises aimed at improving the position of the brands in the market just like other products of P&G. However, of late the Gain brand has been highlighted to be lagging behind the other competing brands that hitherto it used to beat in the market. This paper hence seeks to find out the reason for this displacement from the top performing brand in the market, and also look at the consumer behavior that could possible contribute to the decline in the performance of Gain as a brand name.
One of the factors sighted for the decline in performance of…...
Company Description
Established in Atlanta in the year 1978 by Arthur Blank and Bernie Marcus, The Home Depot basically aims at changing consumer perspectives regarding home improvement and care. Current headquarters of the retailer are still in Atlanta, though it has over 2,200 stores across the U.S. (including U.S. Virgin Islands, Puerto ico and Guam), Mexico, Canada, and China. With a workforce of over 300,000, Home Depot is the largest specialty retailer in the world in the home improvement sector, and USA's fourth largest retail chain; its retail sales in 2009 amounted to 66.2 billion dollars (ife, n.d.).
Strategic Positioning
The retailer has an explicit operating strategy, implemented via four major, management-designed initiatives (Clissold, 2013).
Customer Service
Home Depot's first initiative, customer service, revolves around forging an emotional bond with clients, putting their needs first, and caring for business associates. It retrained all U.S. business associates in 2012, for its newly developed program, 'Customers FIST'.…...
Market Selection & Five Forces Strategy Tool
The Intensity of Rivalry
The smartphone manufacturing industry has a high intensity of rivalry based on the rivalry strategy tool. This is because there are many companies that manufacture smartphones and they are all competing to increase their market share of the smartphone industry (Gehani, 2016). The smartphone industry is growing with each passing day making the industry competitive and manufacturers have to ensure that they remain on top or in front of their competitors. There is increasing competition especially from Chinese manufacturers who are developing cheap and high-end smartphones that are attractive and targeted to the low-income earners. This puts a strain on the well-established manufacturers like Apple and Samsung who are left to battle for the top end spectrum of the market. Therefore, for a company to continue leading the smartphone manufacturing industry it should adjust its strategy. Ignoring the emerging market of…...
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References
Gehani, R. R. (2016). Sensemaking corporate brand values in the smart-phone industry. SAM Advanced Management Journal, 81(4), 37.Oh, Y., & Oh, J. (2017). A critical incident approach to consumer response in the smartphone market: product, service and contents. Information Systems and e-Business Management, 15(3), 577-597.Vuori, T. O., & Huy, Q. N. (2016). Distributed attention and shared emotions in the innovation process: How Nokia lost the smartphone battle. Administrative Science Quarterly, 61(1), 9-51.
BUS599 Module 3 SLP SunPower
Background
In this particular discussion, a similar pricing model as that adopted in SLP2 will be used. However, unlike was the case in SLP2, SunPower will have to come to terms with the reality of new players joining the industry. The new entrants present new competition. It would be interesting to see the impact new competitors entering the Solar Power industry will have on SunPower’s market share, cost to the consumer, as well as cumulative profitability.
Discussion
Decision 1: Beginning of Year 1: 2007 (See Appendix 3)
SLP3 Module Price: $0.13
SLP2 Module Price: $0.13
SunPower’s market share is typical of a firm at its stage. To enhance its market share, the firm ought to make sound strategic decisions in the light of the prevailing market conditions. The firm could in this case adopt an innovative approach whereby it out-competes rivals in the industry by offering products the competition cannot match in…...
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References
Godfrey, R. (2015). Strategic Management: A Critical Introduction. New York, NY: RoutledgeHeisinger, K. (2009). Essentials of Managerial Accounting. Mason, OH: Cengage Learning.Miltenburg, J. (2005). Manufacturing Strategy: How to Formulate and Implement a Winning Plan (2nd ed.). New York, NY: Productivity Press.Morden, T. (2016). Principles of Strategic Management (3rd ed.). New York, NY: Routledge.Moschandreas, M. (2000). Business Economics (2nd ed.). Mason, OH: Cengage Learning.Tracy, J.A. & Tracy, T. (2014). The Comprehensive Guide on How to Read a Financial Report. Hoboken, NJ: John Wiley & Sons.
This pape povides a plan fo eintoducing the failed Blackbey smatphone to the maket. The Blackbey was once the most popula smatphone in the U.S. and othe makets. The intoduction of the smatphone in 2006 maked a defining moment in the histoy of the smatphone maket. Howeve, with its focus limited to copoate uses and govenment agencies, Blackbey was slow to espond to the evolving needs of individual consumes. This gap pesented a pefect oppotunity fo Apple, Samsung, and othe ivals to oust Blackbey fom its dominant position. By 2011, the Blackbey had lost its position in the industy. The smatphone kept on losing its maket shae to newe entants, who have intoduced moe consume-oiented smatphones. The dominance of the Apple and othe ivals may make it…...
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references of the market was one of the major reasons that led to the failure of the Blackberry smartphone. The company has historically focused on corporate and institutional users, giving little attention to individual consumers. The declining performance of the company is also a major weakness as the company is increasingly losing its financial strength, which may make it unable to exploit opportunities in the marketplace. Other notable weaknesses include limited support for third party applications, poor leadership, and poor branding.
Opportunities
One opportunity Blackberry may take advantage of to regain its lost glory is the Samsung crisis, which has caused the South Korean giant substantial losses in terms of not only revenue, but also reputation. The recall of the Samsung Galaxy Note 7 and its subsequent discontinuation presents a good opportunity for Samsung rivals to gain competitive advantage in the marketplace. Emerging markets also present an important opportunity for Blackberry, especially since Apple has historically focused on developed markets. The attractiveness of emerging markets particularly stems from the rapid growth of smartphone penetration in these markets. Other significant sources of growth include mergers and acquisitions, strategic partnerships, growth of cloud computing, integration of third party applications and features, as well as the firm's existing customer base.
Threats
The biggest threat facing the Blackberry is competition. Apple, Samsung, and recent entrants to the smartphone market such as Xiaomi and Huawei have provided unmatched smartphone features, which may make it difficult for Blackberry to successfully re-enter the market.
Company Performance
One of the most important aspects for determining the success, performance, and profitability of a company is performance measurement. Performance measurement is basically described as a system that improves individual performance towards supporting and realizing organizational performance. The measurement of company performance has attracted considerable attention in the recent past because of its significance towards the achievement of continuous improvement in a business. Additionally, performance measurement is regarded as the process for determining how individuals and organizations have been successful in achieving desired objectives and implementing strategies (Amaratunga, Kulatunga & Baldry, n.d.). Given its significance, there are several ways for measuring company performance to help improve success and profitability.
Eight Performance Measures
As previously mentioned, there are several measures for determining a company's performance relative to its business strategies, objectives, and goals. These performance measures have been developed and are utilized to examine various aspects that relate to performance. These…...
Amaratunga, D., Kulatunga, U. & Baldry, D. (n.d.). Performance Management Applications in Facilities Management: An Investigation into the Future Directions. Retrieved from The University of Salford website: http://usir.salford.ac.uk/9924/1/performance_measurement.pdf
Apple needs to increase its market share for iPad 4.
Product outline
Apple Inc. is a well known technology firm that specializes in designing, production and selling of computers, mobile phones and music related devices. The most outstanding feature of Apple Inc. is the brand-perception as well as identification. Apple has built itself to become a cult-brand over the last decade with the strategy to invest and market iTunes, QuickTime and iMaclines working to fortify the brand loyalty hence the cult-brand formation. The short-term goals that Apple Inc. put in place are geared towards increasing the sales of the iPad which is one of the most recent products of Apple. Apple Inc. is a fairly large corporation with a huge startup capital base and a corporate culture that is inclined towards engineering and innovation. It is known to properly utilize the bureaucracies that exist and also possessing good customer culture that is…...
Apple needs to increase its market share for iPad 4.
Product outline
Apple Inc. is a well known technology firm that specializes in designing, production and selling of computers, mobile phones and music related devices. The most outstanding feature of Apple Inc. is the brand-perception as well as identification. Apple has built itself to become a cult-brand over the last decade with the strategy to invest and market iTunes, QuickTime and iMaclines working to fortify the brand loyalty hence the cult-brand formation. The short-term goals that Apple Inc. put in place are geared towards increasing the sales of the iPad which is one of the most recent products of Apple. Apple Inc. is a fairly large corporation with a huge startup capital base and a corporate culture that is inclined towards engineering and innovation. It is known to properly utilize the bureaucracies that exist and also possessing good customer culture that is…...
Over the last few years, the government has exerted more control on the insurance industry by controlling premium rates meaning the industry has become less competitive on pricing. In addition to this, through Obamacare, the government has set requirements for healthcare insurers which have significantly reduced their medical loss ratio Dinan 396.
The second factor that affects the degree of competitiveness of the industry is the number of companies operating in the industry. This has been the major reason for the hundreds of mergers in the industry since this is the major driving factor for changes in market share. The last factor is government-provided health insurance. The government provides insurance plans which create significant competition for the private companies Vanness and olfe 101()
The productivity measures that can be developed are the number of health insurance consumers, average cost of providing medical cover and price of health insurance premiums. The number…...
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Works cited
Austin, D. Andrew, and Thomas L. Hungerford. The Market Structure of the Health Insurance Industry. Washington, DC: Congressional Research Service, 2009. Print.
Baughman, Reagan. "Differential Impacts of Public Health Insurance Expansions at the Local Level." International Journal of Health Care Finance and Economics 7.1 (2007): 1-22. Print.
Dinan, John. "Shaping Health Reform: State Government Influence in the Patient Protection and Affordable Care Act." Publius 41.3 (2011): 395-420. Print.
Dossche, Maarten, Freddy Heylen, and Dirk Van den Poel. "The Kinked Demand Curve and Price Rigidity: Evidence from Scanner Data." The Scandinavian Journal of Economics 112.4 (2010): 723-52. Print.
As stated above, it is impossible to predict total market share in terms of a percentage or direct proportion. The growth in the demand for web development services vastly outstrips supply, and with a large part of the retail sector still untapped in terms of website sales it will be impossible for any small competitor to capture a major portion of market share (Urbach et al. 2009; Mohammed 2008). Sales will only be limited by the potential of the company to produce the products sold, however, meaning a substantial amount of revenue can be generated.
Ongoing Market Evaluation
Statistics and market trends are regularly calculated, compiled, and published by a variety of individuals and organizations, including the Canadian national government, which will allow for the continuous monitoring of relevant data and potential impacts on the market (Office of Consumer Affairs 2011). The company's planned move back to China…...
arket Analysis of House of Fraser
House of Fraser was founded in 1891 by James Arthur in Glasgow. Originally a drapery shop, the store quickly expanded and by the end of 1891, the entire Fraser family was investing in the company. At this point, the store was renamed to Frasers & Sons. Over time, the store expanded from selling draperies to selling clothing, shoes and other department store apparel.
The company has continued to grow through the purchase of smaller companies. In 2005, House of Fraser aquaired Jenner's department store and in 2006 it took over Baugur. In 2008, the company had three new openings in London, Belfast and Bristol. The company continues to grow and is a ripe competitor.
House of Fraser is ranked high in the market overall with its six major competitors being arks & Spencer, John Lewis, Harrods, Debenhams, Selfridges and Fenwick. John Lewis is by far the most…...
HSBC Bank is a global banking and financial services corporation headquartered in London, England. As one of the largest banks in the world, it operates in over 60 countries and territories, offering a wide range of financial products and services to individuals, businesses, and governments. This essay will focus on microeconomic concepts that can be applied to analyze HSBC Bank, with specific examples and insights.
Market Structure
One important microeconomic concept to consider is market structure. HSBC Bank operates in a highly competitive global banking industry. It faces competition from numerous other large banks, as well as smaller....
1. Data-driven decision making: Business statistics provide organizations with quantitative data that can be used to make informed decisions. By analyzing data on market trends, customer behavior, and operational performance, organizations can make strategic decisions that are based on evidence rather than intuition.
2. Performance measurement: Business statistics allow organizations to track their performance over time and compare it to industry benchmarks. By measuring key performance indicators (KPIs) such as revenue, profit margins, and customer satisfaction levels, organizations can identify areas for improvement and set goals for future growth.
3. Risk management: Business statistics can help organizations identify potential risks and opportunities....
1. Analyzing the Effect of a Global Economic Downturn on Sony Corporation's Key Metrics
2. Exploring the Impact of Technological Advances on Sony Corporation's Performance Metrics
3. Assessing the Consequences of Increased Competition in the Electronics Industry on Sony Corporation
4. Investigating the Influence of Currency Fluctuations on Sony Corporation's Financial Metrics
5. Examining the Effects of Supply Chain Disruptions on Sony Corporation's Key Performance Indicators
6. Evaluating the Impact of Changes in Consumer Preferences on Sony Corporation's Sales and Revenue
7. Simulation of Different Marketing Strategies and their Impact on Sony Corporation's Market Share
8. Analyzing the Effects of Government Regulations on Sony Corporation's Profitability
9. Exploring....
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