Market Share Essays (Examples)

Market Selection & Five Forces Strategy Tool
The Intensity of Rivalry
The smartphone manufacturing industry has a high intensity of rivalry based on the rivalry strategy tool. This is because there are many companies that manufacture smartphones and they are all competing to increase their market share of the smartphone industry (Gehani, 2016). The smartphone industry is growing with each passing day making the industry competitive and manufacturers have to ensure that they remain on top or in front of their competitors. There is increasing competition especially from Chinese manufacturers who are developing cheap and high-end smartphones that are attractive and targeted to the low-income earners. This puts a strain on the well-established manufacturers like Apple and Samsung who are left to battle for the top end spectrum of the market. Therefore, for a company to continue leading the smartphone manufacturing industry it should adjust its strategy. Ignoring the emerging…

References
Gehani, R. R. (2016). Sensemaking corporate brand values in the smart-phone industry. SAM Advanced Management Journal, 81(4), 37.
Oh, Y., & Oh, J. (2017). A critical incident approach to consumer response in the smartphone market: product, service and contents. Information Systems and e-Business Management, 15(3), 577-597.
Vuori, T. O., & Huy, Q. N. (2016). Distributed attention and shared emotions in the innovation process: How Nokia lost the smartphone battle. Administrative Science Quarterly, 61(1), 9-51.

BUS599 Module 3 SLP SunPower
Background
In this particular discussion, a similar pricing model as that adopted in SLP2 will be used. However, unlike was the case in SLP2, SunPower will have to come to terms with the reality of new players joining the industry. The new entrants present new competition. It would be interesting to see the impact new competitors entering the Solar Power industry will have on SunPower’s market share, cost to the consumer, as well as cumulative profitability.
Discussion
Decision 1: Beginning of Year 1: 2007 (See Appendix 3)
SLP3 Module Price: $0.13
SLP2 Module Price: $0.13
SunPower’s market share is typical of a firm at its stage. To enhance its market share, the firm ought to make sound strategic decisions in the light of the prevailing market conditions. The firm could in this case adopt an innovative approach whereby it out-competes rivals in the industry by…

References
Godfrey, R. (2015). Strategic Management: A Critical Introduction. New York, NY: Routledge
Heisinger, K. (2009). Essentials of Managerial Accounting. Mason, OH: Cengage Learning.
Miltenburg, J. (2005). Manufacturing Strategy: How to Formulate and Implement a Winning Plan (2nd ed.). New York, NY: Productivity Press.
Morden, T. (2016). Principles of Strategic Management (3rd ed.). New York, NY: Routledge.
Moschandreas, M. (2000). Business Economics (2nd ed.). Mason, OH: Cengage Learning.
Tracy, J.A. & Tracy, T. (2014). The Comprehensive Guide on How to Read a Financial Report. Hoboken, NJ: John Wiley & Sons.

Over the last few years, the government has exerted more control on the insurance industry by controlling premium rates meaning the industry has become less competitive on pricing. In addition to this, through Obamacare, the government has set requirements for healthcare insurers which have significantly reduced their medical loss ratio Dinan 396.

The second factor that affects the degree of competitiveness of the industry is the number of companies operating in the industry. This has been the major reason for the hundreds of mergers in the industry since this is the major driving factor for changes in market share. The last factor is government-provided health insurance. The government provides insurance plans which create significant competition for the private companies Vanness and olfe 101()

The productivity measures that can be developed are the number of health insurance consumers, average cost of providing medical cover and price of health insurance premiums. The…

Works cited

Austin, D. Andrew, and Thomas L. Hungerford. The Market Structure of the Health Insurance Industry. Washington, DC: Congressional Research Service, 2009. Print.

Baughman, Reagan. "Differential Impacts of Public Health Insurance Expansions at the Local Level." International Journal of Health Care Finance and Economics 7.1 (2007): 1-22. Print.

Dinan, John. "Shaping Health Reform: State Government Influence in the Patient Protection and Affordable Care Act." Publius 41.3 (2011): 395-420. Print.

Dossche, Maarten, Freddy Heylen, and Dirk Van den Poel. "The Kinked Demand Curve and Price Rigidity: Evidence from Scanner Data." The Scandinavian Journal of Economics 112.4 (2010): 723-52. Print.

2009).

Market Share and Sales

As stated above, it is impossible to predict total market share in terms of a percentage or direct proportion. The growth in the demand for web development services vastly outstrips supply, and with a large part of the retail sector still untapped in terms of website sales it will be impossible for any small competitor to capture a major portion of market share (Urbach et al. 2009; Mohammed 2008). Sales will only be limited by the potential of the company to produce the products sold, however, meaning a substantial amount of revenue can be generated.

Ongoing Market Evaluation

Statistics and market trends are regularly calculated, compiled, and published by a variety of individuals and organizations, including the Canadian national government, which will allow for the continuous monitoring of relevant data and potential impacts on the market (Office of Consumer Affairs 2011). The company's planned move…

References

Mohammed, A. (2008). Retailers Competing for Market Share: 2007 Retail Sales in Review. Accessed 18 October 2011.  http://www.statcan.gc.ca/pub/11-621-m/11-621-m2008075-eng.pdf 

Office of Consumer Affairs. (2011). Consumer Trends Report. Accessed 18 October 2011.  http://www.ic.gc.ca/eic/site/oca-bc.nsf/eng/ca02088.html 

Urbach, M., Schaan, S. & Anderson, F. (2009). Technological Change in the Private and Public Sectors. Accessed 18 October 2011.  http://www.statcan.gc.ca/pub/88f0006x/88f0006x2009004-eng.pdf

arket Analysis of House of Fraser

House of Fraser was founded in 1891 by James Arthur in Glasgow. Originally a drapery shop, the store quickly expanded and by the end of 1891, the entire Fraser family was investing in the company. At this point, the store was renamed to Frasers & Sons. Over time, the store expanded from selling draperies to selling clothing, shoes and other department store apparel.

The company has continued to grow through the purchase of smaller companies. In 2005, House of Fraser aquaired Jenner's department store and in 2006 it took over Baugur. In 2008, the company had three new openings in London, Belfast and Bristol. The company continues to grow and is a ripe competitor.

House of Fraser is ranked high in the market overall with its six major competitors being arks & Spencer, John Lewis, Harrods, Debenhams, Selfridges and Fenwick. John Lewis is by…

Mintel (2011), Department Stores Retailing-UK-March 2011,  http://academic.mintel.com/sinatra/oxygen_academic//display/&id=545274 

Office for National Statistics (2012), Consumer Prices Indices- RPI Annual Percentage Changes 1948 to 2011,  http://www.ons.gov.uk/ons/datasets-and-tables/data-selector.html?cdid=CDKQ&dataset=mm23&table-id=2.2 

Wikipedia (2012), House of Fraser,  http://en.wikipedia.org/wiki/House_of_Fraser

Market Model Changes

The medtech, or medical technology, industry is a large and intensely competitive industry that produces highly innovative medical devices for hospitals and other healthcare facilities in the effort to save lives and improve health for patients (Research, 2012). It is spread across different segments including, cardiology, oncology, neuro, orthopedic, and aesthetic devices. It relies largely on aging baby boomers, high unmet medical needs, and increased incidence of lifestyle diseases, including cardiovascular disease, diabetes, hypertension, and obesity.

The industry is being challenged by pricing concerns, hospital admissions and procedural volume, uncertainty concerning healthcare reform, Medicare reimbursement issues as agencies are looking for cost reduction measures, and regulatory overhang. There is a rise in patients deferring treatment in elective procedures. "One factor aligning economic and clinical forces: in the U.S., the number of medical practices owned by hospitals grew from 25% in 2005 to 50% in 2008" (practice, 2011).…

Bibliography

Blog, I. (2012, Mar 12). MedTech Industry Stock Outlook. Retrieved from Financial Content: http://markets.financialcontent.com/stocks/news/read/20832505/MedTech-Industry-Stock-Outlook

practice, B.G. (2011, Feb 9). Creating a new commercial model for the changing medtech market. Retrieved from Bain & Company:  http://www.bain.com/publicatgions/articles/creating-a-commercial-model-for-changing-medtech-market.aspx 

Research, Z.E. (2012, June 15). MedTech Industry Stock Outlook-June 2012-Zacks Analyst Interviews. Retrieved from Nasdaq:  http://community.nasdaq.com/News/2012-06/medtech-industry-stock-outlook-june-2012-zachs-analysts-interviews.aspx ?

Market Patterns

One industry that has shifted in the past few years in terms of its structure is the smartphone operating system market. A few years ago, most of the early smartphones were based around proprietary operating systems. Palm and Blackberry dominated the market. Apple joined the industry with the introduction of the iPhone, but more recently other firms have entered the market as well, including Google (Android), indows, Symbian and other systems. The market has moved from a stable oligopoly of four firms basically between two firms into a market that is much closer to monopolistic competition. However, there is the risk that as operating systems shake out, the market could return to an oligopoly of just three operating systems (est & Mace, 2007).

In the short-run, firms in this industry will seek to gain market share through differentiation. The products are slightly differentiated from each other -- they…

Works Cited:

West, J. & Mace, M. (2007). Appropriability, proximity, routines and innovation. Druid Summer Conference 2007. Retrieved February 4, 2012 from http://www2.druid.dk/conferences/viewpaper.php?id=1675&cf=9%20{^

Seppala, (no date). Monopolistic competition. University of Illinois. Retrieved February 4, 2012 from http://www.econ.uiuc.edu/~seppala/econ102/lect15.pdf

Watkins, T. (no date). The transaction cost approach to the theory of the firm. San Jose University. Retrieved February 4, 2012  http://www.sjsu.edu/faculty/watkins/coase.htm 

Blodget, H. (2011). Android is destroying everyone, especially RIM -- iPhone dead in water. Business Insider. Retrieved February 4, 2012 from http://articles.businessinsider.com/2011-04-02/tech/30089528_1_android-phones-google-s-android-smartphone-market

Market Model Patterns of Change

Sir/Madam, answers attachment page. But write a APA format, citing quotations a APA format. answers fits 3 pages.

The operating system software industry that was dominated by Microsoft was a monopoly till quite some years back when other players came into the market and disrupted the monopoly. These players include Linux with their various operating system software such as edhat and Ubuntu and Apple with their Macintosh operating system.

The general pattern of change in this particular market model was that of monopoly to oligopoly. There are several short-run and long-run behaviors in the monopoly and oligopoly market models. In monopoly, there is only one market player who has full control over the market. However, in oligopoly, there are several market players who hold different market shares depending on their marketing strategies, brand awareness, product specification, product diversification, etc. Soberman & Gatignon, 2005()

The short-run…

References

Brooks, G.R. (1995). Defining Market Boundaries. Strategic Management Journal, 16(7), 535-549.

Chintagunta, P.K. (1996). Investigating the Effects of a Line Extension or New Brand Introduction on Market Structure. Marketing Letters, 7(4), 319-328.

Soberman, D., & Gatignon, H. (2005). Research Issues at the Boundary of Competitive Dynamics and Market Evolution. Marketing Science, 24(1), 165-174.

The assumptions of industry structure and pricing are based on the market shares of the leading competitors in the motorcycle market including Harley-Davidson with 65% and Honda with 12.9%. There are over 40 different manufacturers of motorcycles globally who comprise the remaining 22% of the worldwide market (Murphy, 2008). Gaining distribution for a new motorcycle model will be challenging given the concentration level of competitors in the market. As motorcycles are considered discretionary purchases, they are influenced by the consumer sentiment index, the level of per capita disposable income, the downstream demand for motorcycle dealership and repair, and the available time consumers have for using them (Diamond, 2008). All of these factors are taken into account in the factoring of both the baseline motorcycle industry forecast and the hybrid motorcycle forecast as well.

Sales and Unit Forecasts

Using exponential smoothing and an average sale price of $9,100, the forecast for…

References

Diamond, D.. (2008). Managing Incentives for Green Vehicles. Public Manager, 37(4), 15-18.

Lapide, L.. (2009). History of Demand-Driven Forecasting. The Journal of Business Forecasting, 28(2), 18-19.

Patrick Mahoney. (2007, March). Taking the roar out of the crowd: HYBRID MOTORCYCLES. Machine Design, 79(5), 98-100.

Murphy, R., Graber, M., & Stewart, a.. (2010). Green Marketing: A Study of the Impact of Green Marketing on Consumer Behavior in a Period of Recession. The Business Review, Cambridge, 16(1), 134-140.

Of course, this is a good thing for customers on short-term, but is negatively affects other companies on the market. This is because smaller competitors and especially those that intend to enter the market addressed by IBM find it at least difficult to provide product prices in accordance with those provided by IBM. These smaller companies do not have the ability of reducing their production or operating costs, which does not allow them to introduce competitive prices on the market. This way, they are clearly disfavored by IBM's position and market power.

In addition to this, in a field like it, it is imperative to make continuous investments into the research and development activity. This requires significant capital amounts from these companies. The investment levels that IBM reaches cannot be reached by many of these companies. This makes it difficult for these companies to keep up with IBM and its…

Reference list:

1. Oates, J. (2009). IBM Faces EU Monopoly Probe. Enterprise. Retrieved November 14, 2010 from  http://www.channelregister.co.uk/2009/01/20/ibm_eu_probe/ .

2. Annual Report (2010). IBM. Retrieved November 15, 2010 from  http://www.sec.gov/Archives/edgar/data/51143/000104746910001151/a2195966z10-k.htm .

3. Monopoly: A Brief Introduction (2006). Linux Information Project. Retrieved November 15, 2010 from  http://www.linfo.org/monopoly.html .

4. O'Gara, M. (2010). EC Opens Two Antitrust Investigations of IBM. Retrieved November 15, 2010 from http://soa.sys-con.com/node/1478919.

Market Audit

The first point that has to be looked into is the health of the company, Colorado Australia. The company is passing through a bad phase and this is not the time for a product launch as generally no new introduction can make money for a period of time after launch. When the company launching the product is itself in a relatively poor condition of finances, then it is less likely to take risks that will be required for the successful development of the new product. Here the situation is likely to be of a new brand in a new market, rather than a totally fresh launch. The company is already exporting substantial quantities and it is possible even the same item is being exported for sale by another organization under a different brand name. It may be possible that expansion of sale of quantities under that arrangement may…

REFERENCES

"Before You Buy Hiking Boots" Retrieved from http://shoes.about.com/od/athleticshoes/bb/bybhikingboots.htm

Accessed 12 October 2005

"Colorado dashes hopes of retail recovery" (August 5, 2005) Retrieved from  http://www.smh.com.au/news/Business/Colorado-dashes-hopes-of-retail-recovery/2005/08/05/1123125885090.html  Accessed 11 October 2005

"Colorado Group Ltd.: (Australian Stock Exchange: CDO)" Retrieved from http://www.onesourceexpress.com/companyreports/default_ec.asp?keyid=44678842& camp=EC5001& GCID=C15112x004& ovchn=INK& ovcpn=International& ovcrn=onesource-international-1& ovtac=PIB Accessed 11 October 2005

Market Behavior

One industry that has seen a shift in the market model is the smartphone industry. During the mid-2000s, this industry was an oligopoly, populated basically by two firms that emerged from the old PDA market. Palm and RIM (Blackberry) operated as a duopoly, catering primarily to business customers with early smartphones. Apple joined the industry with the iPhone, and was quickly followed by a number of other players. The organization of the industry is somewhat unique, as some firms are vertically integrated providers with operating systems and hardware integrated (Blackberry, Apple) and other firms have a number of hardware manufacturers working in conjunction with operating systems makers. Thus in operating systems there remains almost an oligopoly with two or three major firms and a couple of other minor ones, whereas on the hardware side the industry is fully in a state of monopolistic competition.

Short Run and Long…

Works Cited:

Ha-aburda, H. & Yehezkel, Y. (2011). Platform competition under asymmetric information. NET Institute Working Paper. Retrieved May 9, 2012 from  http://archive.nyu.edu/bitstream/2451/31399/2/11_05.pdf 

Kokovin, S., Parenti, M., Thisse, J-F. & Zhelbodko, E. (2011). Monopolistic competition with big firms. Google Scholar. Retrieved May 9, 2012 from  http://d852eff6-a-62cb3a1a-s-sites.googlegroups.com/site/mathieuparenti/home/research/KPTZ.pdf?attachauth=ANoY7cpH5Fs5HfC7W-DaU_jYLfshpIWuFjGQCtwDfIlgmj8XZQjc6ooKbOToLXP9dRdEkSMqCS3FwU-WOisyNmvlPGWdewkrOq-OL-nY4y7rJEDKgYcUsXNwq7m3JMiSWKrhtM4Is8Y-uys6Gtdw6GUAnSX_Xs5P4Dk7UKBmzE9KRySQadZg8JhrIirYITG4tkbdGRW7B4m1KuzWLj1MU3t3s4aCiZn7Z3CgXyu5CyRzRvOHGirSCKg%3D&attredirects=0 

Thierer, A. (2012). Bye Blackberry: How long will Apple last? Forbes. Retrieved May 9, 2012 from  http://www.forbes.com/sites/adamthierer/2012/04/01/bye-bye-blackberry-how-long-will-apple-last/

Market Penetration

In order to be able to calculate the market penetration in our case, we should first give a brief definition and description of the market penetration concept. Identified by some with the company's market share, the market penetration concept allows a company to determine "what percentage of all possible sales was represented by their actual sales"

It is calculated by " measuring all real sales of a given good for a given period and then comparing that total with the total of all sales of that specific good for the same period made by one's own company"

In our particular case, we will be calculating the market penetration as the ratio between the total number of customers on the market and the number of customers that have actually bought our company's products.

As such,

Market Penetration = Number of customers that have bought the product/Total number of customers…

Bibliography

1. Kobulnicky, Paul and Stoffle, Carla. Market Penetration in Research Libraries. January 1999. On the Internet at www.arl.org/stats/program/Market.pdf

Kobulnicky, Paul and Stoffle, Carla. Market Penetration in Research Libraries. January 1999. On the Internet at www.arl.org/stats/program/Market.pdf

Ibid.

It revealed the fact that customers were willing to buy chocolate in order to be in fashion.

The government, which is a communist one, has imposed chocolate importers to mark the country of origin in order to provide the customers with the accurate information about the products they offer.

Size, number, and financial strength of competitors. If we take into consideration the report mentioned above, the main competitors are: Dove (38.61%), Cadbury, Le Conte, Nestle, Hershey's, Golden Monkey, Ferrero Rocher, M&M's, Tresor Dore and Shenfeng. These ten producers account for 90% of the chocolate market, while the first three cover about two thirds of the market share. However, among these ten best companies we can only depict two internal brands. These are Golden Monkey (2.94%) and Shenfeng (1.58%). Due to the new regulations regarding the percentages and quality of the ingredients used, many national producers may not be able to…

Bibliography

Chocolate Strives for Standard.,(2004) Retrieved on Nov 28th, 2006 from China Daily, web site:  http://www.chinadaily.com.cn/english/doc/2004-12/24/content_402994.htm 

Parry, Richard Lloyd, (2006), For Lovers of Chocolate, future could be very dark., Retrieved on Nov 28th, 2006, from The Times, web site:  http://www.timesonline.co.uk/article/0,25689-2079799,00.html 

Sachs, Jeffrey D. (2004), Welcome To The Asian Century. By 2050, China and maybe India will overtake the U.S. economy in size. Retrieved Nov 28th, 2006, from Fortune, web site:  http://money.cnn.com/magazines/fortune/fortune_archive/2004/01/12/357912/index.htm

Rational firms will choose the lowest-cost option between the two. The market is expected to be efficient, so that while some firms will find it cheaper to pollute, other firms will find it cheaper to install pollution abatement mechanisms.

Ultimately, the system will seek to deliver the lowest per-unit cost of abatement. This will be achieved because the firms that are going to abate their pollution are the ones for whom the cost of abatement is lower than the cost of polluting. With these firms focused on their abatement efforts, they will deliver a greater degree of pollution abatement at a lower per-unit cost with the marketable permits than any other system.

To see the value in this system, the alternative must be considered. If firms are mandated to reduce pollution, they will do so to bring themselves under the maximum allowable pollution levels. However, firms will have no economic…

It is however important to come up with an integrated proactive management of real property in order to cover most of the risks that affect this market sector.

The requirement for the integrated property management

So as to achieve the required alignment between the strategic decisions of a business and other elements like the organization structure, enabling physical environment and work processes, it is necessary that organizations come with clear methods of managing their property. Proactive management of real estate/corporate property is one of the ways of ensuring that the property is not at risk. It however demands that very clear strategic positions are taken by senior management with clarity of the expected deliverable in measurable terms.

Fig.2 Proactive real estate management

Source

Source: Then (1996).

Conclusion

The market value of commercial property has been fluctuation over time. The last three years has however seen it suffer a heavy hit…

References

Appraiser BC Appraisals Inc. What is a cost approach appraisal method  http://www.bcappraisalsinc.com/faq/what-is-a-cost-approach-appraisal-method.html  (2011).

Deutsche Bank. Real estate markets still in grip of financial crisis (2008)

<  http://www.dbresearch.com/PROD/DBR_INTERNET_EN-PROD/PROD0000000000235517.PDF 

Forsyth, S. Why the Market Value of Commercial Property Can Rise & Fall Over Time.(2010)

A challenger thus goes for an all out attack against the leader in order to gain market share. In the field of pharmaceuticals, for example, Merck would be seriously challenged by Pfizer because both companies are massive in size and are targeting almost the same areas. Some of the strategies attained by a challenger would include Frontal attack (offering new and better products at lower price) Leapfrog (offering treatment in previously untouched areas), Flank (reach a new segment of market) and encircle (develop a niche).

Market Nicher:

A company may choose to focus on one single segment and hence achieve the title of a specialist. The company is still trying for domination but only in its selected areas. It doesn't want to compete in every single field like the leader or the challenger. For example a firm may try to become a dominant player in discovering treatments for neurological disorders.…

market values" UK Listed Companies evaluate companies Investor atios Profitability atios. With reference statement: require critically appraise importance market balance sheet UK listed companies critical assess a relevant range investor profitability ratios measuring performance.

Market value

Market value and balance sheet value

A British firm listed on the market is generally traded at its market value, regardless of its balance sheet value. At a simplistic level, the balance sheet value represents the value of the firm as it is computed within the organization and in terms of the company's resources, revenues and other internal values. The market value on the other hand is the value of the company as it is assigned by the multitude of players in the market, and which is often computed based on elements intrinsic to the market, such as profitability of the company, risks and so on.

At a more specific level, the two concepts…

References:

2010, Investor ratios, Bized,  http://www.bized.co.uk/compfact/ratios/investor2.htm  last accessed on December 15, 2010

2010, Profitability ratios, Morningstar,  http://news.morningstar.com/classroom2/course.asp?docId=145093&page=6&CN=COM  last accessed on December 15, 2010

2010, Investopedia,  http://www.investopedia.com  last accessed on December 15, 2010

Investment tips: what are key investment ratios? Essortment, http://www.essortment.com/career/keyinvestmentr_sape.htm last accessed on December 15, 2010

hile standardization may eventually win out in a market, it is only by virtue of having so many choices that the ideal standard can be determined.

4. It is important to build a strong brand because the brand is the one source of sustainable competitive advantage that can be derived from marketing (Yap, 2006). The brand contains within it all of the past marketing that the company has done. The brand alone can sell the product, more than a sales pitch. As a result, the brand is the most important component of the marketing campaign.

A brand manager must understand the brand image in order to ensure that the brand experience matches that image. The brand is a promise to the consumer, of quality or price or both. The consumer associates the brand with certain qualities or characteristics. The brand manager must understand what value the brand has to the…

Works Cited:

BusinessPlans.org. (2010). Marketing plan. BusinessPlans.org. Retrieved May 8, 2010 from http://www.businessplans.org/Market.html

No author. (2010). Implementing a marketing strategy. BNet. Retrieved May 8, 2010 from  http://www.bnet.com/2410-13237_23-66491.html 

AMD. (2009). Competition: Driving innovation and consumer choice. Advanced Micro Devices. Retrieved May 8, 2010 from http://www.amd.com/us-en/Weblets/0,,7832_12670_13047,00.html

Yap, T. (2006). Corporate branding: Its role in sustainable competitive advantage. UCSI. Retrieved May 8, 2010 from  http://www.ucsi.edu.my/jasa/1/papers/10E-pg38.pdf

3 Squares is a company that has remained profitable across its operations because of suitable internal and external environment factors. These internal and external factors have enabled the company to effectively identify market opportunities and capitalize on them to become one of the profitable meal delivery service for seniors. Based on the findings of a SWOT analysis, one of the historical factors that have contributed to change in the company's market segment is the changing demographics of modern populations. In the last few years, there has been a significant increase in the number of the elderly populations in developed countries, particularly the United States (Wiener & Tilly, 2002). Since the company focuses on delivery of meal services to seniors, the growth in the elderly population has contributed to change in the firm's market segment. This change has implied that the firm has a huge customer base because of the increase…

he new organic smoothie can be made out of the same fruits as regular smoothies commercialized by Orange Julius.

he objectives of the marketing plan and marketing strategies include: increasing the market share by 10%, increasing sales by 12%, developing the image for the new organic smoothie, and expanding the company's overall image.

As mentioned above, more and more people turn to organic food, which means the company must take advantage of this market expansion period. Even more, after the new organic smoothie will be strongly established in customers' buying preferences, it is recommended that the company develops other types of organic food.

When launching a new product, the marketing mix is very i8mportant, as well as controlling the launch and the immediate period. he target market for the new organic smoothie is consisted of individuals aged 14-60, with medium income, medium to high education, health oriented. It is recommended…

The Morning Berry Smoothie (2008). Organic Eating Daily. Retrieved July 26, 2008 at  http://organiceatingdaily.com/organic-beverages/morning-berry-smoothie/ .

Smoothies - Your Best Fast Food Alternative (2008). Retrieved July 26, 2008 at http://www.articlesnatch.com/Article/Smoothies-Your-Best--Fast-Food -- Alternative/107809.

Yogurt and smoothie opportunities are booming, says Dairy Innovation Forum 2005 speaker (2005). Dairy Management Inc. Retrieved July 26, 2008 at http://www.innovatewithdairy.com/InnovateWithDairy/Articles/Articles_DBV2_081505.htm.

Pharmaceutical industries have to operate in an environment that is highly competitive and subject to a wide variety of internal and external constraints. In recent times, there has been an increasing trend to reduce the cost of operation while competing with other companies that manufacture products that treat similar afflictions and ailments. The complexities in drug research and development and regulations have created an industry that is subject to intense pressure to perform. The amount of capital investment investments required to get a drug from conception, through clinical trials and into the market is enormous. The already high-strung pharmaceutical industry is increasingly investing greater amounts of resources in search of the next "blockbuster" drug that can help them gain market position and profits. Laws, regulations and patents are important to the industry while spending billions of dollars in ensuring the copyright of their products.

It is the intention of this…

Bibliography

Ansoff, H.I. (1957). Strategies for diversification. Harvard Business Review, 35(5), 113-124.

Ansoff, H.I. (1965). Corporate Strategy. New York, NY: McGraw-Hill.

Ashour, M.F., Obeidat, O., Barakat, H., & Tamimi, A. (2004). UAE Begins Examination of Patent Applications. Tamino.com. Retrieved January 18, 2004, from the World Wide Web:  http://www.tamimi.com/lawupdate/2001-01/intprop.htm 

Bain, J.S. (1954). Economies of scale, concentration, and the condition of entry in twenty manufacturing industries. American Economic Review, 44, 15-36.

Google Monopoly

Technology and the internet have brought about many changes in nearly all facets of modern living. As a result, markets and financial systems also have felt the impacts of this massive revolution. Monopolistic trends have been witnessed in the past decade as those organizations who can capitalize on a market, or by creating a brand new market, dominate with product innovation and keen business practices

The purpose of this essays is to exaine Google as company who is exisiting and flourishing in a monopoly market. The serach engine market has produced billions of dollars of revenue for this internet company. This essay will describe the major factors that affect the degree of the competitiveness in this market that Google is currently dominating. The essay will also examine the competitive forces that are trying to vie for business share and competitive advantage in this particular market.

Signs of a…

References

Bort, J. (2013). Steve Ballmer: Google Is a Monopoly and Should Be Investigated by The Governement. Business Insider, 20 Sep 2013. Retrieved from  http://www.businessinsider.com/steve-ballmer-google-is-a-monopoly-2013-9 

Crawford, S. (2012). Is Google A Monopoly? Wrong Question. Bloomberg, 8 July 2012. Retrieved from  http://www.bloomberg.com/news/2012-07-08/is-google-a-monopoly-wrong-question.html 

Efrati, A. (2013). Google Earnings: Profit Up But Search Ad Prices Drop 6%. The Wall Street Journal, 18 July 2013. Retrieved from  http://online.wsj.com/news/articles/SB10001424127887324263404578614290220266684 

Goodwin, D. (2013). Google Fails to Gain Search Market Share, Bing Steals From Yahoo. Search Engine Watch, 14 Nov 2013. Retrieved from  http://searchenginewatch.com/article/2307115/Google-Fails-to-Gain-Search-Market-Share-Bing-Steals-From-Yahoo

Antitrust Practices and Market Power

The modern business environment is increasingly characterized by the proliferation of emerging monopolies in various industries. One of the industries that have experienced an increase in budding monopolies is Information Technology, particularly with the growth and development of social media and networks. Technology companies have rapidly developed into monopolies because of the connection between attractive business opportunities. The growth of leading technology companies into monopolies has also been fueled by their efforts to gain and maintain market power. However, some of these companies such as Google, AT&T, Standard Oil, Microsoft, and Facebook have been investigated for antitrust behavior.

Similar to Google, Facebook is company whose growth and development is partly attributed to the failure by Microsoft to strangle it like it did to Netscape a decade before. Facebook's business and operations are entirely built on focusing on developing network effects since the firm's value for…

References

European Commission (2014, October 24). Antitrust: Commission Probes Allegations of Antitrust Violations by Google. Retrieved November 13, 2014, from  http://europa.eu/rapid/press-release_IP-10-1624_en.htm 

Fox, J. (2013, January). The Web's New Monopolies. Atlantic Monthly, 30-34.

Windrum, P. (n.d.). Back from the Brink: Microsoft and the Strategic Use of Standards in the Browser Wars. Retrieved November 13, 2014, from http://arno.unimaas.nl/show.cgi?fid=292

When this occurs typically a company will have to scramble to explain why all their commitments about a new product only partially were delivered, if at all. This and the precise market positioning of a new product to ensure existing products are not cannibalized require product managers to have a unique and expert-level skill set (Guide, Li, 2010).

Why the Industry Needs the Product Development and Management Association (PDMA) and New Product Development Professional (NPNP) Certifications

The role of the PDMA is to support the continual education and attainment of excellence in product development and management, creating opportunities for professional advancement for its members while ensuring a consistently high level of professionalism and thought leadership. The PDMA often hosts seminars and promotes opportunities for learning among its membership base, which is global in scope. In addition to its commitment to continual learning, the PDMA also works to define and continually…

References

Choi, J., Kristiansen, E., & Nahm, J.. (2010). VAPORWARE. International Economic Review, 51(3), 653.

Guide, V., & Li, J.. (2010). The Potential for Cannibalization of New Products Sales by Remanufactured Products. Decision Sciences, 41(3), 547.

David Pickton. (2003). The PDMA Toolbook for New Product Development. R & D. Management, 33(4), 459-461.

Schmidt, J., Sarangee, K., & Montoya, M.. (2009). Exploring New Product Development Project Review Practices. The Journal of Product Innovation Management, 26(5), 520.

all Street Journal Online was selected due to its discussion of Gross Domestic Product (GDP) regarding the United States and globally. Facebook, Inc. and Alphabet, Inc., the parent company of Google, have very high market valuation, in large part due to their dominance of the mobile advertising market. However, the author believes their very high combined valuation may be unduly optimistic, based on the current percentages of U.S. GDP and global GDP spent on mobile advertising and projected percentages of GDP spent on mobile advertising by 2025. Gross Domestic Product (GDP) is an important facet of Macroeconomics because it is a basic tool for determining a nation's and the world's productivity, income and expenditure. In this article, GDP is discussed, expenditures in particular are discussed and the dramatic effect of adjusting expenditures is shown when examining Facebook's and Alphabet's glowing combined market valuation.

Body

"Facebook and Google: The $230 Billion…

Works Cited

Gottfried, Miriam. "Facebook and Google: The $230 Billion Question; Mobile-Advertising Growth Has Driven a Stunning Rise in the Two Companies' Market Values, but Investors May Be Taking a Glass-Overflowing View." 12 April 2016. www.wsj.com. Web. 18 April 2016.

Tube in China

Marketing Audit and Competitive Market Analysis

China represents one of the fastest growing economies in the world that has an enormous population. Although the total number of internet users per capita is far less than can be found in the advanced nations, a smaller percentage of internet penetration coupled with the gigantic population represents an enormous market for online service provider. Unfortunately, China's online world does not operate as it does in most nations. In fact, China keeps many websites permanently blocked and has different methods of maintaining a firewall that only allows Chinese internet viewers to navigate to a collection of pre-approved sites (the firewall is sometimes referred to as the "Great Firewall of China").

There are many subjective standards that are in place which can be difficult to overcome to be able to enter the Chinese digital world. Some of these standards include that any…

References

Bloomberg Business. (N.d.). Company Overview of iQiyi.com Inc. Retrieved from Bloomberg Business:  http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=98904258 

Chiu, C., & Silverman, A. (2012, April). Understanding social media in China. Retrieved from McKinsey & Company:  http://www.mckinsey.com/insights/marketing_sales/understanding_social_media_in_china 

Qui, Y. (2011, July 1). Understanding Chinese Consumers. Retrieved from China Business Review:  http://www.chinabusinessreview.com/understanding-chinese-consumers/ 

YouKu. (N.d.). Corporate Profile. Retrieved from YouKu: http://ir.youku.com/phoenix.zhtml?c=241246&p=irol-homeProfile

189). Even though Towing It is not in an emerging industry per se, it is a very young company and therefore has limited resources. As the Sander and Koomagi reports dictates "venture capital and private equity play a very important role in financing of these companies" (p. 189) and venture capital definitely plays a very important role for Towing It as well. Having evaluated the expenses of this venture it is safe to project that profits will be made within the first year and that an increasing rate of return will be provided for both the owners and the venture capitalists throughout the next five years.

Technicalities

Technically speaking, the main thrust of the company will be through the website and online media which will be marketing the company in a 24/7 methodology. The equipment needed is easily procured through rental of the airplane and purchasing of the banners. The…

Works Cited

Junttila, K.; Meretoja, R.; Seppala, A.; Tolppanen, E-M.; Ala-Nikkola, T.; & Silvennoinen, L.; (2007) Data warehouse approach to nursing management, Journal of Nursing Management, Vol. 35, Issue 2, pp. 155-161

Krive, J.; (2013) Building effective workforce management practices through shared governance and technology systems integration, Nursing Economics, Vol. 31, Issue 5, pp. 231 -- 249

Murtola, M.L.; Lundgren-Laine, H.; Salantera, S.; (2012) Governance of managerial information needed by nurse managers in hospitals: A literature review, Communications in Computer and Information Science, Vol. 313, pp. 104 -118

Sander, P. & Koomagi, M.; (2007) The allocation of control rights in financing private companies: Views of Estonian private equity and venture capitalists, TRAMES: A Journal of the Humanities and Social Sciences, Vol. 11, Issue 2, pp. 189 -- 205

Tiny House: Target Market Analysis

The tiny house market for homes "typically between 100 and 500 square" has a wide demographic outreach in terms of its age range: "Millennials, who have limited funds and might not be able to afford a traditional mortgage because they have to pay off college loans; and Baby Boomers, who are retiring and seeking ways to stretch their pension by finding affordable homes" (Hyde n.d.). The concerns of both groups are strikingly similar. Idealistic Millennials embrace the environmental benefits provided by such homes and Baby Boomers are seeking to save money on utilities. However, demographically, the impressive size of the Millennial generation makes this an even more attractive potential target market: "By sheer numbers, the 75 million members of the millennial generation overtook baby boomers last year" (Lee 2016). Slice of Heaven's emphasis on the luxury market of tiny homes would allow both demographics to…

References

Hyde, R. (n.d.) Tiny house movement: Making market opportunities. Investopedia. Retrieved from:  http://www.investopedia.com /articles/investing/092815/tiny-house-movement-making-market-opportunities.asp

Lee, D. (2016). Why millennials are staying away from homeownership despite an improving economy. The LA Times. Retrieved from:  http://www.latimes.com/business/la-fi-0301-housing-economy-20160301-story.html 

Patel, N. (2015). Tiny house, big benefits: Freedom from a mortgage and worries -- and stuff.

The Washington Post. Retrieved from:  https://www.washingtonpost.com/lifestyle/magazine/tiny-house-big-benefitsfreedom-from-a-mortgage  -- and-stuff/2015/06/23/f8f706f0-0acc-11e5-9e39-0db921c47b93_story.html

Market Structure and Managerial Decision Making

The objective of this paper is to discuss the concept game theory in the competitive market environment where there are two or more firms competing against one another. The paper cites the examples of Nash equilibrium, prisoner dilemma, and dominant strategy. Moreover, the paper discusses the theory of perfect competition, monopoly, monopolistic market and theory of oligopoly. (Bhat, and au, 2008).

Game Theory

The game theory is a type of situation where the rewards or payoff given to any player depends on the action of the other players. The interdependence between two or more firms is referred as a game theory, and the rewards earned by a firm is known as a payoff, and the payoff matrix assists in analyzing the interdependence between firms. A duopoly is an interdependence between two players that may result in a game theory. However, a relationship between two…

Reference

Bhat, M.S., and Rau, A.V. (2008). Managerial Economics and Financial Analysis, Hyderabad, IND BS Publications, ProQuest ebrary. Web. Retrieved April 20, 2016, Chapter 4: Market Structures, pp. 85-107.

Krugman, P. & Wells, R. (2012). Economics and Microeconomics (Third Edition). Worth Publisher.

Mjmfoodie. (2011). Episode 29 Monopolistic Competition [Video File]. Retrieved from  https://www.youtube.com/watch?v=T3F1Vt3IyNc 

Links to Government Regulation of Monopoly

Market Revolution: hy it as Good for Some, Not for Others

The Market Revolution of the 19th century could not have occurred without the Age of Industrialization that allowed it to displace the old mode of commerce and trade. Goods could now be produced en masse and shipped at far faster speeds than ever before. hat had once been the work of the domestic role players was not taken out of their hands and made the work of laborers in factors. In every sector, technology played a part -- the cotton gin, the furnaces, the steel mills, the meat packers, the freight trains -- the landscape of America was changing and life and its social, spiritual, economic and political characteristics were also being impacted as a result. For some the impact was positive -- but for others it was negative. To some, the market revolution was a quality of American…

Works Cited

Srebnick, A. (1997). The Mysterious Death of Mary Rogers. NY: Oxford University

Press.

For this type of customers, Diesel should create a special line of clothing items, different from the one for the primary target customers. For the primary target customers the central piece is the jeans. For the secondary target customers Diesel designers should combine jeans with other clothing items that are best suitable for 25-35 aged customers, that have good jobs and that are present in high social circles. For the secondary target customers the price should be significantly higher than the price for the primary target customers. The secondary target customers are trying to buy a certain status together with the clothing items they buy, so the higher the price of the clothes, the higher the status they are achieving. Other than this, the price should reflect the work invested in creating these clothing items, which require extra care for the secondary target customers.

As mentioned above, the communication strategy…

Reference List

Nordas, H.K. (2004). The Global Textile and Clothing Industry post the Agreement on Textiles and Clothing. World Trade Organization. Retrieved July 8, 2007 at  http://www.wto.org/english/res_e/booksp_e/discussion_papers5_e.pdf .

Diesel History (2007). Diesel Clothing. Retrieved July 8, 2007 at  http://www.diesel.com/#/dieselinfoandpress/ .

Profile of General Demographic Characteristics: 2000. U.S. Census Bureau. Retrieved July 8, 2007 at  http://www.census.gov/main/www/cen2000.html .

Consumer Buying Behavior Notes. Retrieved July 8, 2007 at  http://www.udel.edu/alex/chapt6.html#personal .

3. How the quality of service changed and why?

The quality of service increased significantly as all practices areas of the hospital better aligned to the cultural norms, values and needs of each ethnic population represented by the segments served. The quality also increased because the staff also began to better understand the unique needs of the patients being served, with more emphasis on interpersonal communication than had been the case in the past. This personalization aspect of leadership works both ways; the hospital staff had a much better appreciation and understanding of the unique needs of the population they were serving, and the potential patients and customers developed familiarity and trust with the providers. The next step for the hospital is to create a means to continually evaluate the level of satisfaction they are delivering to patients. The hospital could use the SEVQUAL metrics to evaluate the level of…

References

Barrett, H., Balloun, J., & Weinstein, a.. (2009). How variation in management perceptions affects organizational performance. Quality and Quantity, 43(3), 451-461.

Paul Hughes-Cromwick, Sarah Root, & Charles Roehrig. (2007). Consumer-Driven Healthcare: Information, Incentives, Enrollment, and Implications for National Health Expenditures. Business Economics, 42(2), 43-57.

Ravichandran, K., S. Prabhakaran, and S. Kumar. 2010. Application of Servqual Model on Measuring Service Quality: A Bayesian Approach. Enterprise Risk Management 2, no. 1, (January 1): 145-169.

Wrenn, B.. (2006). Marketing Orientation in Hospitals: Findings from a Multi-Phased Research Study. Health Marketing Quarterly, 24(1/2), 15.

Shared value as a business approach is integral in conducting business because it both creates economic value and societal benefit. Businesses create shared value when they can make profit while also meeting important social needs like improving environmental performance, reducing health related problems, improving nutrition, reducing disability among other factors. When businesses create shared value to make profit and meet societal needs. Shared value should not only be thought of in the context of doing more good. It also encompasses aspects of capitalism (Driver, 2011). Capitalism has relegated many important aspects of society like improvement of environmental performance, safety, and focus on the local community to the periphery of the business operations because of a notion that these are social and not business related activities. The shared value concept includes all these social items into capitalism. For profit firms that engage in these social activities stand to gain a lot…

References List

Driver, M. (2011). An Interview with Michael Porter: Social Entrepreneurship and the Transformation of Capitalism. Retrieved from  http://amle.aom.org/content/11/3/421.full 

Gibson, P. (2011). Shared Value. Business and the Environment, 22(3), 1-4.

Porter, M.E. & Kramer, M.R. (2011). Creating Shared Value: How to reinvent Capitalism-and

Unleash a Wave of Innovation and Growth. Harvard Business Review. Retrieved from  http://www.hks.harvard.edu/mrcbg/fellows/N_Lovegrove_Study_Group/Session_1/Mich

Market Efficient espect Set Information Impossible Makes Abnormal Profits

Market Efficient

In his work, Fama argued that given the massive use of resources by the brokerage firm to conduct studies on trends in the industry, the effects of changes in interest rates on corporate balance sheets and expectations of managers and/or political analysts of the companies should be able to systematically beat a generic portfolio with the same risk characteristics.

Since, according to Fama, professional in every situation, the analyst has a fifty percent chance of beating the market; although its specific capabilities did not exist he would beat a lot of the market. The analyst did "help" the market to be efficient if all the investors, in fact, would hold portfolios composed of stock indices, would open up significant opportunities for professional traders to take advantage of the situation. But the movement of traders to that "new market" would…

References

Arrow, K.J., 1959. 'Toward a theory of price adjustment', in M. Abramovitz (ed.), The Allocation of Economic Resources, and Stanford: Stanford University Press, pp. 41 -- 51.

Aumann, R.J., 1964. "Markets with a Continuum of Traders," Econometrica, Vol. 32, No. 1/2, Jan. - Apr., pp. 39 -- 50.

Clifton, J.A., 1977. "Competition and the evolution of the capitalist mode of production," Cambridge Journal of Economics, vol. 1, no. 2, pp. 137 -- 151.

Frank, R., 2008. Microeconomics and Behavior 7th ed. (McGraw-Hill) ISBN 978-007-126349-8.

Market Potential Index

There are eight indicators on the market potential index: market size, market intensity, growth rate, consumption capacity, commercial infrastructure, receptivity, economic freedom and country risk.

The market size is the largest weight. The measures used are urban population and electricity consumption, I guess as proxies for the number of people who have at least the possibility of having money.

Market intensity is based on the gross national income per capita and private consumption as % of GDP, measures that reflect the wealth of the country and presumably telling something about purchasing power.

Growth rate is based on the growth rate in energy use and the real GDP growth rate, looking at how fast the market is growing.

The consumption capacity is measured with consumer expenditure and income share of middle class. This is similar to market intensity, but with a focus on consumers and the middle class,…

References

Global Edge (2014) website, various pages. Global Edge. Retrieved December 13, 2014 from  http://globaledge.msu.edu/mpi 

Koetsier, J. (2013). Tablets will outsell laptops 6 to 1 by 2017 as mobile PC market hits 579.4 million. Venture Beat. Retrieved December 13, 2014 from  http://venturebeat.com/2013/05/06/tablets-will-outsell-laptops-6-to-1-by-2017-as-mobile-pc-market-hits-579-4-million/

Market Structure of Subway Sandwiches

At the national level, Subway operates in a nearly perfectly competitive market: there are a number of franchise competitors (Blimpee, Quiznos), regional chains, and independent establishments, and supermarkets Market barriers are reasonably low (a food truck can offer sandwiches and compete with a local Subway), consumers have a high degree of buying power (there is a low commitment level when buying a sandwich) and there are many available substitute goods. However, in some areas, competition may be less 'perfect' depending on the availability of other establishments where people on a quick lunch break can eat. Although there still may be many possible options, such as bringing lunch, the location and lack of competitors can make it easier for a Subway to thrive within a certain area.

Q2. What type of competition does your firm face? Who are some competitors? (Even if you said your firm…

References

Weiss, Steven. (2011). Subway vs. Quiznos. QSR Magazine. Retrieved April 18, 2011 at  http://www2.qsrmagazine.com/articles/columnists/steve_weiss/1008/ 

Zajac, Andrew. (2010, August 25). Restaurant chains, vending machines will have to post calories. LA Times. Retrieved April 18, 2011 at  http://articles.latimes.com/2010/aug/25/nation/la-na-fda-calories-20100825

(Dunn, 2009)

Arumemi-Ikhide believes that Arik can succeed due to a combination of the opportunity -- helped by economic and air transport reforms in Nigeria -- and the capability to deliver a high quality product." (Dunn, 2009) Also stated by Arumemi-Ikhide is that this "will be a key in differentiating it in the international market and providing feeder traffic. That will be the lifeline for the international network. That's what sets up apart from our rivals." (Dunn, 2009)

Martin Russell states in the report entitled: "Arik Air: The Future of African Aviation" that both the "internal opinion of African air travel and that of onlookers overseas was bleak before the arrival of Nigeria's newest treasure, Arik Air." (2008) Russell states that the aviation industry is African is "hampered by somewhat less predictable weather and frequent storms" resulting in aviation in African being "far from predictable with temperamental skies that readily…

Bibliography

Nigeria's air traffic grows by 31% during 2008; defies global slump (2009) TradeInvest Nigeria Thu, 05 Mar 2009. Online available at:  http://www.tradeinvestnigeria.com/news/957188.htm 

Lawal, Lateef (2009)FG Invests Over N7b In Air Navigation, Safety, Search & Rescue - Nigeria Masterweb Daily News. Online available at: http://www.nigeriamasterweb.com/blog/

More Frequencies to Foreign Airlines Put Nigerian Carriers at Risk (2009) The Guardian -- Travels 17 Jul 2009. Online available at:  http://www.ngrguardiannews.com/travels/article01//indexn2_html?pdate=170709&ptitle=More%20frequencies%20to%20foreign%20airlines%20put%20Nigerian%20carriers%20at%20risk 

Dunn, Graham (2009) Arik Air: Pressing Ahead with International Plans. 3 June 2009. Airline Business. Online available at:  http://www.flightglobal.com/articles/2009/03/06/323508/arik-air-pressing-ahead-with-international-plans.html

Because of these factors being taken into account, the online market has gone through much more rapid market consolidation over time, as is shown in the analysis of competitors in Figure 1.

Figure 1: Market Shares of e-Commerce book etailers

In contrast, the value chain for traditional book retailers is far more difficult to replicate from a competitive standpoint and pricing is driven my multi-tier distribution channels. The result is a much more fragmented competitive landscape as is shown in Figure 2.

Figure 2: Market Share Traditional Market

Conclusion

What differentiates the e-commerce value chain and corresponding digital market vs. The traditional market is that accuracy and speed of information use in the former (Shih, Fang, 2005). Comparing the pricing structures of each of these industries illustrates how critical the role of multi-tier distribution is in traditional markets, and how essential the ability to tailor experiences and build trust is…

References

Syed Alwi, S., & Da Silva, R.. (2007). Online and Offline Corporate Brand Images: Do They Differ? Corporate Reputation Review, 10(4), 217-244.

Porter, Michael E., & Millar, Victor E.. (1985, July). How Information Gives You Competitive Advantage. Harvard Business Review, 63(4), 149

Ya-Yueh Shih, & Kwoting Fang. (2005). Customer defections analysis: an examination of online bookstores. The TQM Magazine, 17(5), 425-439.

Puma Sneakers Inc.

Puma markets sneakers targeting a market segment aged 15-30. I have chosen this target segment because it is the age where an individual is active and sporty. This applies to both male and female as the company offers a wide range of male and female sports clothing, a perfume line and shoe-wear. With differentiation, the company's focal point has taken numerous forms. Evidently, the needs of the target market have been addressed through alert attention. Puma's global Sneakers and lifestyle aims to capture approximately thirty percent of the organized retail sportswear market. This will be achieved through additional stores across the country (Pride & Ferrell, 2013).

The main customer base for Puma's sneakers are the company's primary target market predominantly females. The products are best standing based on their brand categories and premium pricing. This market is customer oriented and not demand oriented. Instead of fulfilling needs,…

References

Lamb, C.W. (2012). Marketing. Toronto: Nelson Education.

Pride, W.M., & Ferrell, O.C. (2013). Foundations of marketing. Australia: Southwestern, Cengage Learning.

Weele, A.J. (2006). Purchasing & supply chain management: Analysis, strategy, planning and practice. London: Thomson Learning.

28)

This quotation shows how arbitrary MTM can be. Simply by terming Enron's cash shortage a sa minority interest as opposed to the proper term for it, debt, Enron was able to manipulate MTM to prevent such a sizeable loss from appearing on its balance sheet. Moreover, MTM's role in this transaction allowed Enron to repair its problem of a cash flow shortage since it credited $500 million via its sale of Treasury securities. The relative short duration in which Enron was able to take out a loan and repay it indicates how effective MTM was in providing Enron a favorable balance sheet, and in singled-handedly dancing around the reality of its shortages. Additionally, it also kept others (shareholders, stakeholders, not to mention its hard working employees) to know how tenuous an economic position the company was actually in.

In discussing Enron's MTM approach to accounting and the considerable role…

References

Batson, N. (2003). "Second interim report of Neal Batson, court appointed examiner." Enron Corp et al., v. Debtors.

Monks, R.G., Minnow, N. (2008). Corporate Governance. New Jersey: Blackwell Publishers. Retrieved from http://www.ragm.com/enron/accounting.html

Valdmanis, T. (2008). "Senate report blasts SEC's Enron oversight." USA Today. Retrieved from  http://usatoday30.usatoday.com/money/industries/banking/2002-10-06-sec_x.htm

competitive market environment that Victorian Diary Giant operates by answering four questions in the case. Victorian Diary operates under the perfect competitive market. In the last few years, the firm has cut the milk prices by 8.5% making the new price to move to $4.50 per kilogram leaving farmers at break-even level because of the glut of the milk in the world markets. While 8.5% cut of price is relatively good, however, the struggling famers does not achieve much comfort from the new price.

Competition occurs when there is a rivalry among firms producing similar products. In the competitive environment, firms always try to take away the market shares of other firms. However, a perfect competitive market is the kind of market where firms are price taker. The following requirements operate in a perfect competitive market:

Firms operating in the market produce identical products,

There are no barrier to enter…

References

Andreu, M, Michael, W.D. & Jerry, G.R. (1995). Microeconomic Theory. Oxford University Press, New York and Oxford.

Edwards, C. (2007). Milk Madness. Tax & Budget Bulleting . No 4.

Hugh, R. (2008). Price Controls. Concise Encyclopedia of Economics. Library Economic and Liberty.

1)

Also reported for Wal-Mart Stores Inc. was the following information:

(1) It is reported that Wal-Mart now ships in the U.S. alone order from 35 of its 4,000 stores in the U.S. compared to the previously reported shipping from 25. Goals have been set at 50 stores by the end of the year. It is reported that traffic to Wal-Mart's U.S. e-commerce site "exceeds 45 monthly visitors and growth and conversion are accelerating." (Davis, 2013, p.1) Davis also reports that Wal-Mart announced yesterday it had acquired two online technology startups and planned to hire 150 more staffers for its Walmart.com operations in Silicon Valley, which already employ 1,500." (Davis, 2013, p.1)

(2) It is reported that in the U.K. The "Asda supermarket chain that Wal-Mart owns is the country's second-largest online grocer, Wal-Mart says. Asda completed the rollout of Wi-Fi to its stores in the first quarter, making it…

References

Akkad, S., Chelune, T., and Coppola, C. (2011) Wal-Mart's Strategic BMGT495-7380. University of Maryland; University College. 22 Nov. 2011.

Wal-Mart (2011). Corporate Facts Sheet. Retrieved from  http://walmartstores.com/pressroom/factsheets/ 

Wal-Mart Corporate (2011). About us. Retrieved from https://walmartstores.com/AboutUs/

Walmartstores.com (2008). 2008 Annual Report. Retrieved from  http://walmartstores.com/sites/annualreport/2008/docs/wal_mart_annual_report_2008.pdf

Sunrise Medical

Market growth in wheelchairs is favorable for a few reasons. The growth in the industry is concentrated in higher-priced segments, with 12-15% each. This means that the relevance of the standard wheelchair is declining, despite that segment remaining the highest volume wheelchair at around 208,000 units or 61.3% by volume and 31.4% of dollar sales. Projecting current growth rates out five years, the industry will looks as follows:

1998 Wheelchair Market

1998 unit share

1998 $ share

Standard

Lightweight

Ultralight

Power

total

Standard wheelchairs are going to lose unit share and are going to decline significantly in dollar share as well. The other three categories are going to increase in importance, so it is important for firms to capture a share of these markets. ight now, the power market is not served by Sunrise, so the company is essentially competing for what will be 38-39% of the total…

References:

QuickMBA. (2010). Porter's five forces. QuickMBA. Retrieved February 22, 2012 from  http://www.quickmba.com/strategy/porter.shtml 

Blank, S. (2010). Here's why the first-mover advantage is extremely overrated. Business Insider. Retrieved February 22, 2012 from http://articles.businessinsider.com/2010-10-19/tech/30027432_1_market-bad-idea-failure-rate

McGahan, A. (1993). Sunrise Medical's wheelchair products. Harvard Business School 9-794-069

Nationmaster. (2012) Age distribution tables: United States. Retrieved February 22, 2012 from  http://www.nationmaster.com/country/us/Age_distribution

However the restaurants collectively are considered to be a luxury good to those within the market. We feel that our brand is a normal good in this market as our cuisine is specific to the taste of the clientele represented by the demographic. Additionally, our decor and quality distinguish our establishment from what are deemed to be the lower quality establishments in the area that would normally represent the 'competition'.

The additional features of our establishment also yield a luxury restaurant as the market deems the bathroom as an important feature in distinguishing a market friendly and luxurious restaurant experience. In many countries it is that way, the food itself does not distinguish the restaurant, as one can ostensibly obtain a great, world-class meal from many restaurants. Indeed, the restroom experience is what qualifies a restaurant as being luxurious or not luxurious.

The market structure that best characterizes the industry…

References

Cadbury Schweppes Announces Intention to Sell Europe Beverages. United States, New York: PR Newswire Association LLC, 2005. ABI/INFORM Complete. Web. 15 July 2011.

Country Forecast Switzerland September 20092009,, The Economist Intelligence Unit, United States, New York.

John Bohannon Contributor to The Christian, Science Monitor 2004, The best food I've tasted - but never seen, United States, Boston, Mass.

Micheloud & Cie (2011) Cost of living in Switzerland: beverages. Switzerland.isyours.com  http://www.isyours.com/e/guide/costoflife/groceries.beverages.html

Dell Computer Future Market Condition: Outlook & Analysis

Market structure

At present, the current structure of the PC market is a market structure closer to one of perfect competition, with a very buyer rather than seller friendly focus. Many buyers and sellers and a high level of price volatility characterize the PC industry. However, no market is a textbook definition of any market structure. Although there are many products in the PC industry, they are not all exactly similar in nature and with many substitutes, and there are higher barriers to industry entry than in other competitive market structures -- thus this state of perfect competition is somewhat limited. (Investopedia, 2005) But overall, Forbes Magazine has said the PC market growth will moderate in 2005 due to a lack of significant new product introductions in a too-competitive marketplace. ("Market Share," 2005)

Impact of New Competitors

No new competitor has quite…

Works Cited

Bean, Michael. (2005) "Anatomy of A Price War." Forio. Retrieved 6 March 2005 at  http://www.forio.com/pricing20010912.htm 

'Dell Is Named in Lawsuit Over Financing." (Mar 4, 2005) Forbes. Retrieved 7 March 2005 at  http://www.forbes.com/associatedpress/feeds/ap/2005/03/04/ap1863170.html 

Investopedia. (2005) "Economics Basics: Monopolies, Oligopolies, and Perfect Competition." Investopedia.com. Retrieved 6 March 2005 at  

Thus, despite the high per-capita incomes in Scandinavia, consumers are value-conscious. Unlike Germany, Scandinavians are willing to pay more for wine, and recognize quality differences.

Netherlands

Like Scandinavia, the Netherlands is open to wine imports. With historical connections to Spain and Portugal, and without alliances with Italy or France, Dutch wine drinkers are friendly to imports and to the Spanish character found in Chilean wines. Like Scandinavians, the Dutch have high per-capita incomes are willing to spend for super-premium wines. They are unwilling to 'overpay' for quality, however, and are likely to compare the quality of an 8 pound Chilean wine to similarly-priced products from Australia, the U.S. And other major wine exporting countries.

Chilean Wine Promotion in Europe

Chile is not alone in wanting to increase wine exports to Europe. Australia and the United States have developed significant market share and see growing exports to European markets. The Wine…

Bibliography

Alcyon. "China and Chile Sign Wine Agreement." Wine Marketing. 2007.  http://64.233.167.104/search?q=cache:Tk-70Aey3zEJ:winemarketing.blogs.com/wine_marketing/veille/page/2/+chile+wine+marketing+europe&hl=en&ct=clnk&cd=3&gl=us  (Accessed November 24, 2007).

Anderson, K. The World's Wine Markets: Globalization at Work. Cheltenham: Edward Elgar, 2004.

Anderson, K. "Wine's New World." Foreign Policy, 2003: 47-59.

BeverageDaily. "World wine sales go from strength to strength." Beverage Daily, March 13, 2003: n.p.

McDonald's Market Structure

McDonald's (2010) is one of the most recognizable brands around the world. It is the world's largest food chain and has more than 32,000 locations in more than 110 countries. Operating it's own brand, McDonald's franchises its brand to local business people; approximately 70% of McDonald's restaurants are franchised. As of 2009, 80% of McDonald's restaurants were franchised business with the remaining 20% being were company-operated. McDonald's serves more than 47 million customers on a daily basis and employs upwards of 1.5 million people. The chain has adapted to cultural regions and offers items such as the Teriyaki Mac in Japan, substitutes lamb for beef in India, and offers variants of the Filet-O-Fish in China ("Fast Food Market Share," 2011).

McDonald's functions as an oligopoly in the burger themed fast food franchise industry. An oligopoly occurs when few firms dominate the market. For example, in the Spanish…

References

Humphries, J. (2011). Fast Food Market Share. Retrieved from Next Generation Food:

 http://www.nextgenerationfood.com/article/fast-food-market-share/ 

McDonalds (MCD). (n.d.) Retrieved from Wikinvest:

 http://www.wikinvest.com/stock/McDonald%27s_%28MCD%29

Billy Bob bought 100 shares of Stock in Ben's Barbeque, Inc. For $37.50 per share. He sold them in January, 2004 for a total of $9,715.02. What is Billy Bob's annual rate of return?

Since Billy Bob held the investment for 54 years, the annual rate of return is best calculated using the compound rate of return formula:

(Future Value / Present Value) ^ (1 / n) -- 1, where n = number of years.

Filling the data into the above formula:

Billy Bob's return on his investment in Ben's Barbeque is 1.78% per year.

Yellow Fruit Company's bonds are currently selling for $1,157.75 per $1,000 par-value bond. The bonds have a 10% coupon rate and will mature in 10 years. What is the approximate yield to maturity of the bonds?

ANSWE:

Using the following formula:

c (1 + r)-1 + c (1 + r)-2 + . . . +…

References

Block, S. And Hirt, G. (2005). Foundations of Financial Management, Eleventh Edition. New York, NY: McGraw-Hill Irwin.

Mayo, H. (1982). Finance. New York, NY: CBS College Publishing.

The buzz is mainly employed for ensuring rise in the sales, which will correspondingly result in the higher profits. There have been different products including Trivial Pursuit, Cold Mountain, and Hotmail which were able to achieve the focus and attention in the market not through the medium of advertising, but solely through buzz (Margo, 2006). If the buzz is used in appropriate manner, it supports advertising of the product in efficient and effective manner. It has been observed that 'an advertisement will never enjoy the credibility of buzz, but it can get closer by simulating buzz through testimonial advertising, such an execution is challenging' (Peyton, 2002). The success of the buzz is relevant to the verification of its authenticity. The credible buzz have resulted in the promotion of the brands on different accounts, 'the testimonials were highly credible because they were customers, and not just customers, but customers that actually…

References

Margo Berman. Street-smart Advertising: How to Win the Battle of the Buzz. Rowman & Littlefield Publication. 2006. pp. 34-76.

Peyton Paxson. Media Literacy: Thinking Critically about Advertising. Walsh Publishing. 2002. pp. 198-219.

Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. Advertising and Integrated Brand Promotion. Thomson South-Western. 2006. pp. 565-576.

According to the same source, the Australian market proves to be very fertile for the U.S. companies which already account for the greatest import share (over 50% in 2004). Such data are outlined by the following table:

Country

Total market (million of dollars)

Total imports (million of dollars)

Imports from U.S. (million of dollars)

U.S share

2002 2004%Change 2002-2004%Change 2002-2004%Change Australia 950-1400 47% 380-560 47% 185-285 54% 51% Source: http://www.buyusainfo.net/docs/x_4239321.pdf.

The U.S. home security market is another outlet offering promising perspectives. According to Frost & Sullivan's report (http://www.researchandmarkets.com/reportinfo.asp?report_id=365296),one of the levers responsible for increased demand is the emergence of new homes as a result of the low interest rate. The U.S. Census ureau studies showed that, in 2002, 1.7 million new houses were built in comparison with 2001 when 1.6 million new constructions were made. Moreover, the number was expected to grow in the near future.

Other reasons for a…

Bibliography

Brown, C., (2000). Australians' attitude to security. On the Internet at: www.infolink.com.au/articles/A4/0C0026A4.aspx.Retrieved February 20.

Best Export Markets for U.S. Security and Safety Equipment (2005). On the Internet at: www.buyusainfo.net/docs/x_4239321.pdf.Retrieved February 20

Environmental Scan of the Security Industry (2006). On the Internet at  http://www.asial.com.au/default.asp?page=/media%20centre/research+and+articles/environmental+scan+of+the+security+industry.Retrieved  February 20, 2007.

Home Security Market Goes Hi-tech (2006). On the Internet at: svconline.com/resav/hitech_home_security_06192006. Retrieved February 20, 2007.

Beverage Industry

New Companies Entering the Market

The beverage industry is witnessing rapid evolution with constant flow of new market entrants. These entrants attempt to avail product or marketing tactics that set them apart from the existing firms.

Firstly, the beverage market is able to support a certain number of successful companies. With the crowding of the market, there is reduction of room for new entrants thereby giving the customers as many options as they want. Consequently, customers might either reject these new entrants failing to notice them the most obvious result is that competition becomes so fierce that new entrants find it challenging to compete financially with the existing firms. In addition, the market share of the existing companies is reduced leading to sustainability challenges. In this regard, it is recommended that existing beverage companies adopt creative marketing techniques to retain and capture more market share.

Secondly, these new…

References

Diggines, S., & Walker, P. (2012, February 2). New FDA Regulations Impact Food and Beverage Companies. Retrieved September 13, 2012, from www.controleng.com:  http://www.controleng.com/industry-news/more-news/single-article/new-fda-regulations-impact-food-and-beverage-companies/b8abbd1a10.html 

Fisher, A.A., Johnson, F.I., & Lande, R.H. (1989). Price Effects of Horizontal Mergers. California Law Review,, 777-827.

Geiger, K., & Hamburger, T. (2010, February 7). Beverage Industry Douses Tax on Soft Drinks. The Los Angeles Times.

Gilbert, C.G., & Bower, J.L. (2007, February ). How Managers' Everyday Decisions Create or Destroy Your Company's Strategy. Retrieved September 13, 2012, from www.hbr.org:  http://hbr.org/2007/02/how-managers-everyday-decisions-create-or-destroy-your-companys-strategy/ar/1