Market Share Essays (Examples)

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Maximising market share rather than shareholder value may be a critical decision for management, but the right one in the long run. Do you agree or disagree with this statement?
Market share is the term used for the dominance of the company in the market, or simply the size of the customer base. Some companies have small base in the regional markets, while some are international. In either case the importance of retaining the market cannot be overstated. The loss of customers would immediately translate to loss for the company and thus it will be driven out of the market. So market share is the basis for the company's profit and enhancing value. While the stock holders and share holders and those having interest in the company have priority in protecting their assets and stake in the company -- the question if market share or stake holder value is to be….

Growing Market Share at Olympus
When you can buy a Barbie doll that doubles as a video camera, I think that it's official that anything can be a camera. -- Jason Griffey, 2012

The heyday of amateur single lens reflex cameras and developable film has passed, replaced by increasingly sophisticated cameras in all types of handheld wireless devices, especially smartphones. Some camera manufacturers have responded to these trends in different ways, with some changing to digitally-based technologies for their cameras while others have simply gone out of business. Major manufacturers such as Olympus have a number of business lines besides amateur photography, but even these firms are struggling to stay afloat on a digital sea of photographic technology. To determine what these companies should do in the face of these trends, this paper provides a review of the relevant literature concerning the kind of markets in which Olympus sells cameras and….

Balanced Scorecard
Financial

Market share -- gain fifty percent of the local market share within a three-year period.

Profitability -- break even within the first two years of operations and earn a $20,000 profit by the beginning of the fourth year.

Competitive Position -- establish the business as the "hometown" alternative of choice for premium coffee beverages and related goods through full participation in community events such as softball teams or fundraisers.

Customer retention or turnover -- positioning the business as the "local" alternative of choice will require a high rate of customer retention. Our goal is to have no less than ninety-five percent of our customers return to the business.

Customer satisfaction -- will be the highest priority in the small coffee business and will be vital to maintaining retention. Our business will shoot for a full one hundred percent customer satisfaction rate and will empower its employees to have the authority to take care….

Amazon.com: Technology and Market Share
Much of what drives Amazon is technology. As it states in its mission statement, Amazon sees that their "vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online (Amazon.com 2011)." This tradition is taking another step into the future with the advent and development of Kindle. This new "pad" or "tablet" will, if Amazon it's way be the launchpad for a new era in E-commerce. The naysayers have been wrong before and this author is making a safe bet that the Kindle Fire will light up E-commerce much as Bezos has in the past. Other technological innovations such as Amazon's cloud servers and even a space project have been more problematic and will be examined here as well.

esearch Questions

In order to understand Amazon and where it is going….

Brand Placement of Gain Laundry Detergent
Gain laundry detergent has been in the market for significantly a long period of time and has been adopted and accepted throughout the U.S. as a household detergent that produces quality and acceptable results in laundry since the 1960s to the present time. Gain has undergone several rebranding exercises aimed at improving the position of the brands in the market just like other products of P&G. However, of late the Gain brand has been highlighted to be lagging behind the other competing brands that hitherto it used to beat in the market. This paper hence seeks to find out the reason for this displacement from the top performing brand in the market, and also look at the consumer behavior that could possible contribute to the decline in the performance of Gain as a brand name.

One of the factors sighted for the decline in performance of….

Company Description
Established in Atlanta in the year 1978 by Arthur Blank and Bernie Marcus, The Home Depot basically aims at changing consumer perspectives regarding home improvement and care. Current headquarters of the retailer are still in Atlanta, though it has over 2,200 stores across the U.S. (including U.S. Virgin Islands, Puerto ico and Guam), Mexico, Canada, and China. With a workforce of over 300,000, Home Depot is the largest specialty retailer in the world in the home improvement sector, and USA's fourth largest retail chain; its retail sales in 2009 amounted to 66.2 billion dollars (ife, n.d.).

Strategic Positioning

The retailer has an explicit operating strategy, implemented via four major, management-designed initiatives (Clissold, 2013).

Customer Service

Home Depot's first initiative, customer service, revolves around forging an emotional bond with clients, putting their needs first, and caring for business associates. It retrained all U.S. business associates in 2012, for its newly developed program, 'Customers FIST'.….

Market Selection & Five Forces Strategy Tool The Intensity of Rivalry
The smartphone manufacturing industry has a high intensity of rivalry based on the rivalry strategy tool. This is because there are many companies that manufacture smartphones and they are all competing to increase their market share of the smartphone industry (Gehani, 2016). The smartphone industry is growing with each passing day making the industry competitive and manufacturers have to ensure that they remain on top or in front of their competitors. There is increasing competition especially from Chinese manufacturers who are developing cheap and high-end smartphones that are attractive and targeted to the low-income earners. This puts a strain on the well-established manufacturers like Apple and Samsung who are left to battle for the top end spectrum of the market. Therefore, for a company to continue leading the smartphone manufacturing industry it should adjust its strategy. Ignoring the emerging market of….

SunPower
PAGES 6 WORDS 2069

BUS599 Module 3 SLP SunPower Background
In this particular discussion, a similar pricing model as that adopted in SLP2 will be used. However, unlike was the case in SLP2, SunPower will have to come to terms with the reality of new players joining the industry. The new entrants present new competition. It would be interesting to see the impact new competitors entering the Solar Power industry will have on SunPower’s market share, cost to the consumer, as well as cumulative profitability.
Discussion
Decision 1: Beginning of Year 1: 2007 (See Appendix 3)
SLP3 Module Price: $0.13
SLP2 Module Price: $0.13
SunPower’s market share is typical of a firm at its stage. To enhance its market share, the firm ought to make sound strategic decisions in the light of the prevailing market conditions. The firm could in this case adopt an innovative approach whereby it out-competes rivals in the industry by offering products the competition cannot match in….

Apple needs to increase its market share for iPad 4.
Product outline

Apple Inc. is a well known technology firm that specializes in designing, production and selling of computers, mobile phones and music related devices. The most outstanding feature of Apple Inc. is the brand-perception as well as identification. Apple has built itself to become a cult-brand over the last decade with the strategy to invest and market iTunes, QuickTime and iMaclines working to fortify the brand loyalty hence the cult-brand formation. The short-term goals that Apple Inc. put in place are geared towards increasing the sales of the iPad which is one of the most recent products of Apple. Apple Inc. is a fairly large corporation with a huge startup capital base and a corporate culture that is inclined towards engineering and innovation. It is known to properly utilize the bureaucracies that exist and also possessing good customer culture that is….

Apple needs to increase its market share for iPad 4.
Product outline

Apple Inc. is a well known technology firm that specializes in designing, production and selling of computers, mobile phones and music related devices. The most outstanding feature of Apple Inc. is the brand-perception as well as identification. Apple has built itself to become a cult-brand over the last decade with the strategy to invest and market iTunes, QuickTime and iMaclines working to fortify the brand loyalty hence the cult-brand formation. The short-term goals that Apple Inc. put in place are geared towards increasing the sales of the iPad which is one of the most recent products of Apple. Apple Inc. is a fairly large corporation with a huge startup capital base and a corporate culture that is inclined towards engineering and innovation. It is known to properly utilize the bureaucracies that exist and also possessing good customer culture that is….

Over the last few years, the government has exerted more control on the insurance industry by controlling premium rates meaning the industry has become less competitive on pricing. In addition to this, through Obamacare, the government has set requirements for healthcare insurers which have significantly reduced their medical loss ratio Dinan 396.
The second factor that affects the degree of competitiveness of the industry is the number of companies operating in the industry. This has been the major reason for the hundreds of mergers in the industry since this is the major driving factor for changes in market share. The last factor is government-provided health insurance. The government provides insurance plans which create significant competition for the private companies Vanness and olfe 101()

The productivity measures that can be developed are the number of health insurance consumers, average cost of providing medical cover and price of health insurance premiums. The number….

2009).
Market Share and Sales

As stated above, it is impossible to predict total market share in terms of a percentage or direct proportion. The growth in the demand for web development services vastly outstrips supply, and with a large part of the retail sector still untapped in terms of website sales it will be impossible for any small competitor to capture a major portion of market share (Urbach et al. 2009; Mohammed 2008). Sales will only be limited by the potential of the company to produce the products sold, however, meaning a substantial amount of revenue can be generated.

Ongoing Market Evaluation

Statistics and market trends are regularly calculated, compiled, and published by a variety of individuals and organizations, including the Canadian national government, which will allow for the continuous monitoring of relevant data and potential impacts on the market (Office of Consumer Affairs 2011). The company's planned move back to China….

arket Analysis of House of Fraser
House of Fraser was founded in 1891 by James Arthur in Glasgow. Originally a drapery shop, the store quickly expanded and by the end of 1891, the entire Fraser family was investing in the company. At this point, the store was renamed to Frasers & Sons. Over time, the store expanded from selling draperies to selling clothing, shoes and other department store apparel.

The company has continued to grow through the purchase of smaller companies. In 2005, House of Fraser aquaired Jenner's department store and in 2006 it took over Baugur. In 2008, the company had three new openings in London, Belfast and Bristol. The company continues to grow and is a ripe competitor.

House of Fraser is ranked high in the market overall with its six major competitors being arks & Spencer, John Lewis, Harrods, Debenhams, Selfridges and Fenwick. John Lewis is by far the most….

Market Model Changes
The medtech, or medical technology, industry is a large and intensely competitive industry that produces highly innovative medical devices for hospitals and other healthcare facilities in the effort to save lives and improve health for patients (Research, 2012). It is spread across different segments including, cardiology, oncology, neuro, orthopedic, and aesthetic devices. It relies largely on aging baby boomers, high unmet medical needs, and increased incidence of lifestyle diseases, including cardiovascular disease, diabetes, hypertension, and obesity.

The industry is being challenged by pricing concerns, hospital admissions and procedural volume, uncertainty concerning healthcare reform, Medicare reimbursement issues as agencies are looking for cost reduction measures, and regulatory overhang. There is a rise in patients deferring treatment in elective procedures. "One factor aligning economic and clinical forces: in the U.S., the number of medical practices owned by hospitals grew from 25% in 2005 to 50% in 2008" (practice, 2011). Where hospitals….

Market Patterns
One industry that has shifted in the past few years in terms of its structure is the smartphone operating system market. A few years ago, most of the early smartphones were based around proprietary operating systems. Palm and Blackberry dominated the market. Apple joined the industry with the introduction of the iPhone, but more recently other firms have entered the market as well, including Google (Android), indows, Symbian and other systems. The market has moved from a stable oligopoly of four firms basically between two firms into a market that is much closer to monopolistic competition. However, there is the risk that as operating systems shake out, the market could return to an oligopoly of just three operating systems (est & Mace, 2007).

In the short-run, firms in this industry will seek to gain market share through differentiation. The products are slightly differentiated from each other -- they perform the….

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3 Pages
Case Study

Business

Maximising Market Share Rather Than Shareholder Value

Words: 1020
Length: 3 Pages
Type: Case Study

Maximising market share rather than shareholder value may be a critical decision for management, but the right one in the long run. Do you agree or disagree with this…

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8 Pages
Essay

Business

Growing Market Share at Olympus When You

Words: 2254
Length: 8 Pages
Type: Essay

Growing Market Share at Olympus When you can buy a Barbie doll that doubles as a video camera, I think that it's official that anything can be a camera.…

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2 Pages
Essay

Business

Balanced Scorecard Financial Market Share -- Gain

Words: 479
Length: 2 Pages
Type: Essay

Balanced Scorecard Financial Market share -- gain fifty percent of the local market share within a three-year period. Profitability -- break even within the first two years of operations and earn a…

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24 Pages
Essay

Business

Amazon Com Technology and Market Share Much of

Words: 6058
Length: 24 Pages
Type: Essay

Amazon.com: Technology and Market Share Much of what drives Amazon is technology. As it states in its mission statement, Amazon sees that their "vision is to be earth's most customer…

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4 Pages
Essay

Sports - College

Gain Laundry Detergent Market Share

Words: 1300
Length: 4 Pages
Type: Essay

Brand Placement of Gain Laundry Detergent Gain laundry detergent has been in the market for significantly a long period of time and has been adopted and accepted throughout the U.S.…

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5 Pages
White Paper

Business

How Depot Divides Its Market Share

Words: 1767
Length: 5 Pages
Type: White Paper

Company Description Established in Atlanta in the year 1978 by Arthur Blank and Bernie Marcus, The Home Depot basically aims at changing consumer perspectives regarding home improvement and care. Current…

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3 Pages
Essay

Business

Developing a Business Strategy

Words: 1021
Length: 3 Pages
Type: Essay

Market Selection & Five Forces Strategy Tool The Intensity of Rivalry The smartphone manufacturing industry has a high intensity of rivalry based on the rivalry strategy tool. This is because there…

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6 Pages
Essay

Business

SunPower

Words: 2069
Length: 6 Pages
Type: Essay

BUS599 Module 3 SLP SunPower Background In this particular discussion, a similar pricing model as that adopted in SLP2 will be used. However, unlike was the case in SLP2, SunPower will…

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4 Pages
Essay

Marketing

Apple Market Share Increase for Ipad 4

Words: 4916
Length: 4 Pages
Type: Essay

Apple needs to increase its market share for iPad 4. Product outline Apple Inc. is a well known technology firm that specializes in designing, production and selling of computers, mobile phones…

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13 Pages
Essay

Business

Apple increase in market'share for iPad 4

Words: 4916
Length: 13 Pages
Type: Essay

Apple needs to increase its market share for iPad 4. Product outline Apple Inc. is a well known technology firm that specializes in designing, production and selling of computers, mobile phones…

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4 Pages
Research Paper

Healthcare

Market Model Patterns of Change

Words: 1403
Length: 4 Pages
Type: Research Paper

Over the last few years, the government has exerted more control on the insurance industry by controlling premium rates meaning the industry has become less competitive on pricing.…

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3 Pages
Business Plan

Business

Market Analysis Mocfish Market Analysis

Words: 788
Length: 3 Pages
Type: Business Plan

2009). Market Share and Sales As stated above, it is impossible to predict total market share in terms of a percentage or direct proportion. The growth in the demand for…

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3 Pages
Essay

Urban Studies

Market Analysis of House of Fraser House

Words: 804
Length: 3 Pages
Type: Essay

arket Analysis of House of Fraser House of Fraser was founded in 1891 by James Arthur in Glasgow. Originally a drapery shop, the store quickly expanded and by the end…

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3 Pages
Essay

Healthcare

Market Model Changes the Medtech or Medical

Words: 865
Length: 3 Pages
Type: Essay

Market Model Changes The medtech, or medical technology, industry is a large and intensely competitive industry that produces highly innovative medical devices for hospitals and other healthcare facilities in the…

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4 Pages
Essay

Education - Computers

Market Patterns One Industry That Has Shifted

Words: 1231
Length: 4 Pages
Type: Essay

Market Patterns One industry that has shifted in the past few years in terms of its structure is the smartphone operating system market. A few years ago, most of the…

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