Marketing Management
Essays

The paper looks at five most recent studies on marketing management. Each study is looked at individually with focus on the research problem, background, theories, results and implications for marketer that each study presents. All the five chosen studies focus on aspects ethics in marketing and how it impacts performance.

The globe and its entire human race in the twenty first is witnessing revolution in many facets of life and technological boom in communication is one of the immense transformations that have changed the standard and ways of living. Quite a few of the technological brands and products are surging ahead even to the leading economies as well as underdeveloped and developing nations. Apple iPhone is one of those brands that have become widely accepted and well-known, and has captured numerous consumers ranging from US to Europe to Asia (White, 2012).

The whole idea of marketing is to identify the needs of clients and offering a solution to their needs. A marketing executive must however look for profitable means to satisfy these needs.

This paper intends to explore the changes and shifts in the marketing environment from the 1980's to present in light of the changes and adaptations that management has been faced with in the past two decades.

Marketing plays an important role in the establishment of a product in the market. Developing a brand name and the uniqueness of a product is often the main objective of an organization.

There are interesting similarities between the ethical values presented by the American Marketing Association, and by Biblical passages. In particular, the quotes used in this paper from the Old Testament (Proverbs) seem amazingly in line with the values of the AMA. Also, a passage from Joshua is poignantly linked to the responsibilities assumed by the marketing manager.

Customer perceived value is the term given to a customer's perceived valuation of a good, service or product offering including its benefits and costs relative to other alternatives.

My organization is the Redwoods Group, which is a specialized insurance provider. The company states its core purpose is to serve others, and its focus is to keep kids safe. They note that solutions to many problems are…

This paper gives answers to four marketing questions. The first question regards whether pricing should be related to customer's perceived value of the product. The second question is on whether channel images should be consistent with brand images. The third question is on whether TV advertising is still the most powerful medium of advertising. The last question is on the key factors of an effective sales force, whether it is training or selection.

Like many other fields that exist within business and society at large, there is always some modicum of shifting and changes that occur. They usually do not happen overnight but they can move quickly due to being aided…