Martha Stewart
Essays

This paper profiles the historic retailer J.C. Penney. Penney was once one of the most powerful brands in America. Now the brand has become tarnished, and Penney has a reputation for selling poor-quality goods. It struggles to compete on price with retailers like Wal-Mart and Target. This paper offers a comprehensive organizational overview and concludes with recommendations.

January of 2003 will mark the launch of a company called Personal Touch that will specialize in producing handmade soaps. Personal Touch will begin as a private company backed by several large investors who have…

This is a series of three short essays on leadership. It discusses how the author wishes to expand his or her leadership potential; how the author has shown leadership in the past and defines leadership; and explains how he or she shows leadership within the context of his or her current workforce. The essays are for a leadership-based undergraduate scholarship in business.

Of course, it's tempting to think of business decisions as occurring in a perfect economic bubble -- wouldn't it be nice to simply prepare a strategic SWOT (strengths, weaknesses, opportunities, and threats) analysis…

As detailed quite eloquently in Chapter 15 of Haywood's text, having political power is not simply getting one's way in a crude and overt manner, like passing or pushing a bill through congress.

American Business Culture in Novel and Film -- Wall Street, Martha Stewart, and a Cookbook Mix of Greed and Gracious Living

Martha Inc. The Incredible Story of Martha Stewart Living Omnimedia

Men and women have many more options today when it comes to their choices in periodicals opposed to even a short thirty years ago. Although they both have the shared increase in choices, there are some very universal…

This paper is about ethics. There are three questions, each pertaining to a code of ethics. The first question is about the elements that make a business more ethical. The second question is about developing a code of ethics and the third question is a response to a statement about the importance of having a code of ethics.

Martha Stewart is a household name -- not only because this icon of home decor and stylish living is awaiting sentencing for allegedly lying to investigators about the reasons she sold shares of a biotechnology company…