Martha Stewart Essays (Examples)

Creating a homey, comfortable, and beautiful environment is likely to be important for the consumer, as much of the products of the company stress simplicity and elegance, yet adding something a bit extra to everyday life, through the use of homemade crafts, making food from scratch, or added amenities to the home. These are women who are concerned as to what other women think of them, and think of their childrearing and homemaking skills.

hat segments are the ideal targets of the market?

Marketers estimate that although women slightly more than 50% of the population, they women "buy or influence an average of 85% of everything that is sold in the United States," and that number is even higher for food, household items and home improvement items (Clark, 2007) omen are ideal marketing targets because they have "huge appetite to communicate" and often recommend products to their friends, and use…

Works Cited

Clark, Jennifer. "Women as Consumers." San Diego Marketing Power. 2007.

13 Mar 2007. http://sandiego.marketingpower.com/content20020.php#

Investor Relations." Martha Stewart Living Omnimedia, Inc.2007. http://www.marthastewart.com/portal/site/mslo/menuitem.017db2225a7627b8510467a2b5900aa0/?vgnextoid=b24ddc2858650110VgnVCM1000003d370a0aRCRD&vgnextfmt=default

Insider Trading

On June 4, 2003, the Securities Exchange Commission announced that it was pursuing charges against investor Martha Stewart and stock broker Peter Bacanovic for securities fraud. The fraud occurred on December 27, 2001 when Stewart sold stock in ImClone Systems, after receiving an unlawful tip from Bacanovic, who at the time was working for Merrill Lynch. The SEC also accused the two of attempting to cover up the insider actions, and of making false statements regarding the ImClone trades to SEC investigators (SEC, 2003). Stephen Cutler, the SEC director of enforcement said in the SEC's press release about the charges that "It is fundamentally unfair for someone to have an edge on the market just because she has a stockbroker who is willing to break the rules and give her an illegal tip. It's worse still when the individual engaging in the insider trading is the Chairman and…

Works Cited:

AP. (2004). Martha Stewart convicted on all four counts. Fox News. Retrieved April 13, 2013 from  http://www.foxnews.com/story/0,2933,113417,00.html 

Heminway, J. (2003). Save Martha Stewart? Observations about equal justice in U.S. insider trading regulations. Texas Journal of Women and the Law. Vol. 12 (247).

Moohr, G. (2006). What the Martha Stewart case tells us about the white collar crime. Houston Law Review. Vol. 43 (2006).

Podgor, E. (2005). Jose Padilla and Martha Stewart: Who should be charged with criminal conduct? Penn State Law Review. Vol. 109 (Spring 2005).

In this particular case, it appears that at least two elements of Ms. Stewart's arrest and her subsequent sentencing can be related to consensus theory.

Berle's theory of public consensus focuses on conditions within a civil society, where the consensus of the public forms a continuous although informal check on the powers of decision making held by managers (Moore and eberioux, 2010, p. 1113). In other words, managers and other powerful entities within corporations are subject to the public eye, which should serve as a deterrent for corporate crime. In a more formal way, this public consensus is legalized within guidelines and rules implemented by entities such as the SEC and other government agencies governing business ethics.

In the light of the above, one might therefore state that Martha Stewart's arrest for insider trading is the result of legal and public consensus regarding her guilt. She was found guilty according…

References

Leone, M. (2004, Jun. 4). Martha Stewart Arrested. Retrieved from:  http://www.cfo.com/article.cfm/3009528 

Moore, M.T. And Reberioux, a. (2010). Corporate Power in the Public Eye: Reassessing the Implications of Berle's Public Consensus Theory. Seattle University Law Review, Vol. 33. No. 4. Retrieved from:  http://digitalcommons.law.seattleu.edu 

PBS NewsHour. (2004, Jul 16). Martha Stewart Sentenced. Retrieved from:  http://www.pbs.org/newshour/bb/business/july-dec04/stewart_7-16.html

Clone case came to the attention of the SEC because it involved the CEO of ImClone, Sam Waksal, who had the same stockbroker as Martha Stewart, and the two were friends. Waksal found out at about an FDA ruling that was going to negatively affect the value of ImClone shares, and sold his shares on the basis of this information. That alone is insider trading, because Waksal was in a privileged position within the company, and traded on information that had yet to be released publicly. The relationship between Waksal and Stewart, along with the broker, brought the case to the attention of the SEC. Undoubtedly, the high profiles of the individuals involved was a factor.

The specific issue here was insider trading, yet ultimately Stewart was never convicted on that. Waksal was, because he was the insider. Stewart was in a position to receive this privileged information, but she…

Even if he hints around in a non-direct way that his friends should sell their stock without coming out and saying it, he may be guilty of insider trading because the information on the merger has not yet been made known to the public.

This is unethical and what the corporate officer should steer the conversation in a different direction and if his friends insist on continuing to ask questions he should firmly, but politely tell them he is not allowed to discuss personal company information with them.

Likewise, an employee has a certain amount of fiduciary responsibility if he knows that there are fraudulent practices happening at the corporation. If the employee knows that there is insider trading or if he knows that the accounting practices the corporation is using are dishonest, then he has an obligation to report what he knows. Some employees, especially if they do not…

Bibliography

Hoffman, Drew, "Martha Stewart's Insider Trading Case: A Practical Application Rule of 2.1," The Georgetown Journal of Legal Ethics 20, no. 3, (2007): 707-717.

James, Randy, "A Brief History of Insider Trading," Time, November 9, 2009.  http://www.time.com/time/business/article/0,8599,1936562,00.html  (accessed August 9, 2010).

Jennings, Marianne, "The Lessons from Galleon Hedge Fund and the Insider Trading Ring," Corporate Finance Review 14, no. 5, (2010): 43-46.

Khan, Walayet A. And Asjeet S. Lamba, "The Effectiveness of Legal Sanctions in Curtailing

American Business Culture in Novel and Film -- all Street, Martha Stewart, and a Cookbook Mix of Greed and Gracious Living

Perhaps the quintessential film about American business culture is Oliver Stone's 1987 drama "all Street." The film's infamous Gordon Gekko, as portrayed by Michael Douglass, is shown as a hollow charlatan whose ethos that "greed is good" highlights the corruption of American business culture. However, quite often, breaches of American business ethics are not nearly so obvious. The protagonist of the film, as portrayed by Charlie Sheen, is a callow and easily corrupted young man, eager to make money, and easily swayed by the promises of American capitalism.

However, although the general American business culture's lack value of ethics may 'feel' accurately portrayed in the film, in reality, quite often a lack of ethical norms is not quite so raw nor so obvious on all Street. Business people's reasons…

Works Cited

Elias, Paul. (April 19, 2004). "ImClone Stock Passes Pre-Scandal Levels." AP Wire. Accessed on April 24, 2004 at  http://aolsvc.news.aol.com/business/article.adp?id=20040419173809990012 

Harrigan, Susan. (July 2, 20040. "When Greed is Good Gone Wrong." The Baltimore Sun. Accessed on April 24, 2004 at  http://www.baltimoresun.com/features/bal-greed02,0,7607649.story 

Status of Corporate Scandals." AOL News. (April 24, 2004) Accessed on April 24, 2004 at  http://aolsvc.news.aol.com/business/article.adp?id=20040305155809990005 

Wall Street." (1987) Directed by Oliver Stone.

JC Penney's New Pricing Strategy

J.C. Penney was founded in 1902 by James Cash Penney, and by 1907 he had purchased full interest in three locations, moving his company headquarters from Wyoming to Salt Lake City in 1909. By 1912, there were 34 stores in the ocky Mountain State areas. By 1928 Penny's had opened 1000 stores and by 1941 had 1600 stores in all 48 states. Penny's began national advertising in 1956, offered in-store credit cards in 1959, and acquired The Treasury discount stores in 1962. By 1963 it issued its first catalog, expanded to Alaska and Hawaii, acquired Thrift Drug and by 1969 was a major feature in most American cities. By James Penney's death in 1971, the company had revenues of over $5 billion and peaked with 2,053 stores in 1973 jcpenney.com; Mattioli, 2012).

etailing in the 21st century demands far different strategies than ever before. etailing…

REFERENCES

www.jcpenney.com

D'Innocenzio, A. (January 27, 2012). J.S. Penney Slashing Prices on All Merchandise. USA

Today. Retrieved from:  http://www.usatoday.com/money/industries/retail/story/2012-01-25/penneys-price-overhaul/52787388/1 

Girard, K. (March 5, 2012). Is JC Penney's Makeover the Future of Retailing? Working Knowledge -- The Harvard Business School. Retrieved from:  http://hbswk.hbs.edu/item/6944.html

piccolo sogno or little dream is essential to the marketing and the design of the products at Tod's. The objective of the little dream to both of these facets of the Italian shoe conglomerate is to present products to which customers aspire. The goal is to not make things that they need, but things that they want. In fact, the goal is to make products that Tod's customers think are actually a little bit better than themselves, so that they can push themselves and their fashion sense forward by obtaining these products.

One of the best examples of the concept of piccolo sogno as pertaining to Tod's merchandise is in the menswear that is popular among male customers in the United States. The look of this clothing is definitely "preppy" (Seabrook page with the cartoon on the top), which is related to money in the fact that people with wealth…

Works Cited

Seabrook, Jonathan. "Shoe Dreams." The New Yorker. Print.

Prologue

Luxury brands are successful because they enable customers to project an image that may not be a true reflection of themselves. Tod's bags uses the concept of piccolo sogno, a little dream, to help customers bridge the gap between who they really are and who they want to be. Martha tewart Living Omnimedia uses the concept of piccolo sogno, a little dream, to help customers become the person they want to be…a little at a time.

A Little Dream -- A Little Lie

Diego Della Valle understands me. That is the main reason I would buy a pair of his shoes or think I have to have one of his luscious bags. ure, the soft crushable caramel-colored leather is seductive, but not as seductive as the image the products can convey. Once, in the span of two terrible weeks, I was laid off from a job I loved and…

Seabrook, John. "Shoe Dreams: How Diego Della Valle Became the Italian Ralph Lauren." Letters from Italy. The New Yorker, 10 May 2004. Web. 19 Feb. 2014.

 http://archives.newyorker.com.libproxy.newschool.edu/?i=2004-05-10#folio=062 

[Type text]

As Austin suggests, "We need to do a better job of teaching our children how to live, and we need to start right now. First of all, that means that we've got to make home ec education a priority on the college level," (p. 5).

I could not disagree. What Austin is arguing for is a deep societal change, one that erases from our lives the horror of fast food and suburban living and replaces genuine caring, whole food, and healthy lifestyle. If our school board can become a beacon of change for America, then I am all for incorporating home economics as part of our academic program. For the time being, I do not know if our budget can accommodate a program as ambitious as Austin's. We can only hope that the push for home economics becomes organic, as an extension of the current obsession with home improvement and…

References

Austin, Elizabeth. "Saving The Home From Martha Stewart - importance of learning home economics." Washington Monthly. Dec 1999. Retrieved online:  http://findarticles.com/p/articles/mi_m1316/is_12_31/ai_58170285/?tag=mantle_skin;content 

Quindlen, Anna. L. "Let's Talk About Sex." Newsweek. 7 Mar, 2009. Retrieved online: http://www.newsweek.com/2009/03/06/let-s-talk-about-sex.html

Electoral Politics

As detailed quite eloquently in Chapter 15 of Haywood's text, having political power is not simply getting one's way in a crude and overt manner, like passing or pushing a bill through congress. Rather, power also involves the task of agenda-setting itself, putting an idea upon the national platform of discourse. The author additionally cites Bacharatz and Baratz as critical in defining not simply making yes or no the key player in politics -- for instance, for many years, the discrimination against Black Americans was not even part of the national discussion, until the civil rights movement. (126) Black Americans were an invisible political voice, though a sizable minority in America.

Application of agenda-setting to today's political life

Today, the role of military service and how it affects one's fitness as commander in chief is part of the national debate. The right to rule (129) is equated with…

grrrl -- here me roar! We've come a long way since the bra-burning days of yore. Feminists in the 1960s and 1970s helped break down significant barriers for grrrls, and helped us to reclaim that fun-filled word. However, that "second wave" of feminism is long gone. We're back to struttin' our stuff, high heels, lipstick, and all. Now 20-somethings don't have to demand to be called a "woman" to assert feminine strength; grrrl is just fine. In fact, the term reeks of fun and frolic, of grrrl power. As Angela Mcobbie states in her book Postmodernism and Popular Culture, "far from having to relinquish their femininity to achieve 'equality, these girls have demanded their right to hold onto it intact, even excessively," (166). Welcome to the Third Wave of Feminism, grrrls!

Ironically, it took hairy legs and armpits to achieve this linguistic transformation and ride this third wave. We had…

References

Garrison, Ednie Kaeh. "U.S. Feminism-Grrrl-Style!" Feminist Studies. Spring 2000. Find Articles. 24 Apr. 2003.  http://www.findarticles.com/cf_0/m0300/1_26/63295343/p1/article.jhtml?term=%22third+wave+feminism%22 .

McRobbie, Angela. Postmodernism and Popular Culture. London: Routledge, 1994.

Straus, Tamara. "A Manifesto for Third Wave Feminism." Alternet. 24 Oct. 2000. Independent Media Institute. 24 Apr. 2003.  http://www.alternet.org/story.html?StoryID=9986 .

Still, MIT countered "Our mission statement talks about principled, innovative leaders and we take the principled part seriously." (AP ire, 2005)

Part II. The impact of technology on work-related stress

ork should be growing less stressful -- given the ubiquity telecommuting, and the increased swiftness and interconnectedness of technical innovation that connects the individual to the workplace via the Internet. (Olson, 2003) However, the easier it becomes to get 'connected' to work, quite often the more the stress of the workforce bleeds into the quality life of one's home and the higher the expectations demanded of conscientious employees.

Cite a specific example (from work, industry, media etc.) where technology played/will play a role in an organizations behavior

For example, the connective nature of work enabled by the Internet, specifically with high-speed connections such as broadband, and when complimented with wireless phones, video conferencing, and other technologies, have enabled some workers…

Works Cited

AP Wire. (9 Mar 2005) "Harvard rejects those who saw Admissions." The New York Times. Retrieved 10 Mar 2005 at  http://www.nytimes.com/aponline/business/AP-Business-School-Hacker.html 

Olson, Elizabeth. (24 Aug 2003) Executive Life; at Home (of Course) With a Telecommuter." The New York Times. Retrieved 10 Mar 2005 at  http://query.nytimes.com/gst/abstract.html?res=F60F1FF83F5D0C778EDDA10894DB404482

Nordstrom

Market Structure

The market structure of the retail industry is that of monopolistic competition. As its name suggests, monopolistic competition is an environment composed of a large number of firms each with a portion of the market. The firms in this type of market structure have similar products but they are differentiated in some way. Nordstrom's for example has private brands that only Nordstrom's can carry. These brands include Hotel Collection sheets, Martha Stewart cookware, Psycho Bunny for men, INC brand clothes for women, and much more. Even though these product offerings may be similar to competitors in regards to color or value proposition, they are differentiated by the fact they are only offered at Nordstrom's locations. Furthermore, there are many firms competing within the retail environment. For example, Nordstrom's must compete with JC Penny, Target, Wal-Mart, Dillard's, Sears, internet stores, and many other outlets. All of these competitors…

9) Thau, Barbara. "Macy's Doubles Down on Its 'Omnichannel' E-Commerce Future." DailyFinance.com. 23 June 2011. Web. 24 Feb. 2012. .

10) Wahba, Phil. "Sears Closing More Stores as Holiday Sales Slide." Reuters. Thomson Reuters, 27 Dec. 2011. Web. 24 Feb. 2012. .

11) Kaplan, Stephen. "Capital Ideas - The Evolution of U.S. Corporate Governance." The University of Chicago Booth School of Business - Business School, Full-time, Part-time, Executive MBA Programs. Web. 13 Jan. 2012. .

Lesson Plan Design: usiness/Corporate Ethics

This lesson plan will be designed to teach students traditional and conventional moral philosophies, standards and ethical convention in a corporate/business environment. As protocol students will be required to examine traditional moral and ethical standards as defined by philosophical and sociological standards.

The purpose of the lesson will be to teach students about the types of ethical considerations they might be faced with in a business or corporate environment. Students will be expected to have adequate knowledge of current events, and engage in discourse related to the morality of recent news events related to corporate ethics. The course will also require students to analyze their own experiences within corporate America where appropriate or the workplace and identify what gaps currently exist in the moral/ethical aspect of employment and asses how improvements made in this area might impact the workforce as a whole.

Students not having…

Bibliography

Adelgais, A., King, A., Staffieri, A. "Mutual Peer Tutoring: Effects of Structuring Tutorial Interaction to Scaffold Peer Learning." Journal of Educational Psychology, Vol. 90, 1998

Dunham, James H. "Principles of Ethics." Prentice-Hall: New York: 1929

IUB. "Collecting Student Feedback." {Online}. Available:  http://www.iub.edu/~teaching/feedback.html 

Reigeluth, C. "Instructional Theories in Action: Lessons Illustrating Selected Theories and Models." Lawrence Erlbaum Associates, 1987

justification report provides recommendations to Martha Stewart Living Omnimedia, which is a media empire that provides insights into a company's relations with its stakeholders, especially customer and shareholders. The firm is a diversified media and merchandising company that was founded in 1997 by Martha Stewart. Martha Stewart Living Omnimedia is classified into four business segments i.e. Internet, Merchandising, Publishing, and Broadcasting media platforms product lines. As a result, the firm's business holdings incorporate various print publications, e-commerce websites, and radio and television programming. The founder of the company served as its chairperson, president and Chief Executive Officer until the ImClone Insider Trading saga occurred, which resulted in her forceful resignation. The resignation was fueled by the fact that the Securities and Exchange Commission agreed to prohibit Stewart from serving in any capacity that would revolve around preparing, auditing, and disclosing fiscal results and information of a publicly traded company.

In…

She is, like Betty Crocker or Aunt Jemina, more than a woman. According to the company fact sheet released to investors, Martha Stewart, the brand, now has an exclusive deal with Macy's, Inc., the department store behemoth and: "In November 2006, we published Martha Stewart's Homekeeping Handbook: The Essential Guide to Caring for Everything in Your Home. The book, which the ashington Post described as "the ultimate housekeeping resource," enjoyed an enthusiastic reception and climbed high bestseller lists across the country" and Martha's legal difficulties are forgotten ("Company Fact Sheet," 2006, Martha Stewart Omnimedia ebsite).

Of course, brands must constantly reinvent themselves -- all of these homemaking icons have changed their image to become more contemporary. Martha Stewart fixes fast and easy recipes, Betty Crocker makes low fat cake mixes, and Aunt Jemina has grown more politically correct in her depiction on the box. But a brand must stay the…

Works Cited

Kotler, P. & Keller, K. (2006). Marketing Management. (12th ed.). Upper Saddler River:

Prentice Hall.

Company Fact Sheet." (2006). Martha Stewart Omnimedia. Investor Relations. Retrieved 22 Mar 2007 at  http://media.corporate-ir.net/media_files/irol/96/96022/FactSheet0107a.pdf

The CEO of Martha Stewart Living Omnimedia, Inc., Sharon L. Patrick, issued a press release in October: "Despite the losses in the quarter, we continue to benefit from strong consumer support for our products, which offer that unique blend of 'Martha Stewart' brand attributes - inspirational 'how-to' ideas translated into products that stand for quality, style, usefulness and affordability," Patrick reported.

During the 3rd Quarter of 2004, Stewart's company purchased "Body and Soul" magazine, and Patrick also announced that Stewart will launch a new television show; and Mark Burnett Productions will "develop and produce a primetime network television series" set to launch in the fall of 2005 (Burnett is the producer of "Survivor").

Current assets for Martha Stewart Living Omnimedia, Inc., as of Sept. 30, 2004, were $179,298. Current Liabilities for the same period, $61,815. That is a plus $117,483.

For the year ending 2003, "net cash provided by (used…

Goffer made over $300,000 from the illegal deal. As the case expanded, 13 others were also charged. Altogether, they had acquired approximately $40 million or more in profit during the years 2006-2009 (Krantz). And the list could go on and on.

Conclusion - How Does Illegal Insider Trading Affect the Market and Economy?

Unfair advantage. Violation of transparency. Disruptive of a properly functioning market. Investors no longer invest. It begins with the first one and ends with the last. Trading in the market, whether by a professional or an amateur is based on skill and luck. One investor can perform better in the market because he or she learns how to acquire more skill in analyzing equities. But, if one person has an advantage such as inside corporate information no one else has, and he uses it to trade, he now has an unfair advantage (Heakal).

Transparency is now violated…

Works Cited

Heakal, R. "Defining Illegal Insider Trading." n.d. Forbes Investopedia . 18 December 2009 .

Hoffman, D. "Martha Stewart's Insider Trading Case." 1 July 2007. allbusiness.com. 18 December 2009 .

Krantz, M. "On warpath, SEC charges 11 with illegal insider trading." 15 July 2009. usatoday.com. 18 December 2009 .

ProCon.org. "Should Insider Trading by Congress be Allowed?" 11 August 2009. ProCon.org. 18 December 2009 .

Business Case Studies

Critical Thinking -- Erroneous Thinking

Logical Fallacies in Business Reporting

lthough the reporting of facts and figures is often thought of as an objective science, quite frequently even business reporting is characterized by logical fallacies, including but not limited to appeals to ignorance, hasty generalizations, and ad hominem attacks. In fact, one could argue that these logical fallacies, however, are particularly common and pernicious in business reporting because of the frequently technically complex nature of the subject matter in regards to facts and figures, combined with the emotional texture of business reporting that involves the fabric and texture of individuals lives. Reporters wish to attract attention and render complexities comprehensible, but frequently fall into logically fallacious traps to accomplish these objectives.

Fallacy

Hasty Generalization hasty generalization is often characterized by an all or nothing style of reporting. The fallacy of the hasty generalization is a failure of…

Appeal to Ignorance.

An appeal to ignorance is an appeal to the lowest common denominator of knowledge -- 'it's the economy, stupid,' one might say is the ideal example of this rhetorical device. It is a seductive rhetorical technique because it implies an individual's gut instinct and gut ignorance is correct, regardless of the facts. Recently, "William Wolman, author and former Business Week chief economist" has questioned "the usual explanation of the job problem -- a rise in productivity. In his opinion, many Americans are working far more hours than the productivity numbers measure. In fact, he ventures what he calls a radical notion that the workweek should be shortened, but with no reduction in pay." Wolman cites how the simplistic 'lazy American' trope is in fact misguided. In fact, Europeans work fewer hours and although the anti-European sentiment may contain American pride in our longer hours, one must ask if longer hours are really personally and economically profitable for the economy as a whole. ("The Key to Wealth," January 19, 2004, Business Week Online retrieved on January 19, 2004 at (http://www.aol.businessweek.com/bwdaily/index.html#top)

The fact that the American economy appears to be growing is assumed in the rhetoric of politicians to be proof that the economy is improving -- an 'I don't know much, but I know I have a job approach.' However, the quality of the jobs being generated and their long-term stability is important as well. "Everyone should realize that what the productivity number actually measures is nothing that you or I would call productivity. Instead, it's output per measured hour worked. Stress the word 'measured,' because it seems

McLaren and Farahmandpur conceive of the new imperialism as a "combination of old-style military and financial practices as well as recent attempts by developed nations to impose the law of the market on the whole of humanity itself" (2001, 136).

McLaren and Farahmandpur note, too, that the concept of class division is a taboo subject within the "guarded precincts of academic discourse, leaving discussions of class out of discussions of global capitalism, exploitation and oppression linked to capitalism. Certainly, this was true in the Martha Stewart case. The media was at pains to point out how well accepted she was by the other inmates, pointing out that she hadn't even won the Christmas decorating contest. Every once in a while, to use George Orwell's mythology, some of the more equal pigs must appear to be less equal in order to convince the less equal pigs that all pigs are equal.…

References

Halsall, P. (1997, Aug.) "Olympe de Gouge: Declaration of the Rights of Women, 1791." Modern History Sourcebook. Retrieved March 23, 2005 at  http://www.fordham.edu/halsall/mod/1791degouge1.html 

Krishnan, R. (1996, May). December 1995: "The first revolt against globalization." Monthly Review, 48, 1+. Retrieved March 23, 2005, from Questia database,  http://www.questia.com .

McLaren, P., & Farahmandpur, R. (2001). "Teaching against globalization and the new imperialism: Toward a revolutionary pedagogy." Journal of Teacher Education, 52(2), 136. Retrieved March 23, 2005, from Questia database,

Kmart -- Soaring High

ShopperTrak's National Retail Sales Estimate (NRSE) reported that U.S. retail sales for the week ending April 23 increased 9.9% as compared to the same week last year. Although adverse weather throughout the Midwest led to a sharp 13.0% week-over- week decline, the Easter holiday calendar shift continued to positively impact the year-over-year retail comparison, posting one of the strongest yearly increases seen in 2005. (Vargas, 2005)

Retail industry in U.S. has seen profits soaring high for most of the big retailers like the Wal-mart and Home Depot. While the rich gets richer, the profit of some others has also shot high. One of such names is Kmart. etter customer care, good marketing strategies, reorganization, and now the acquisition of Sears Corp has helped it revive from its bankruptcy condition of 2002.

Kmart Holding Corporation and its subsidiaries (together, "Kmart") is a mass merchandising company that offers…

Bibliography

"Frederick, J. (2005) "DSN retailing today." Retrieved April 28, 2005 from:

Insider Trading

All of the individuals were engaged in insider trading. They all obtained their knowledge by way of an insider, in this case a member of the Board of Directors. Any trading based on knowledge acquired by an insider, regardless of the degrees of separation is considered to be insider trading. Thus, the ex-husband clearly knew of his ex-wife's position. He passed the information along to his dentist, who may or may not have known the source of the information. Certainly, the dentist's broker would have had pretty good reason to question what the source of the information was, knowing that this sort of information is not just randomly acquired.

All of the parties are culpable, though the degree might vary. The broker, Green, has a high level of culpability as an industry professional. Green would have known that such knowledge is not easy to come by and there…

References

No author (2009) Raj Rajaratnam and insider trading. Seven Pillars Institute. Retrieved April 29, 2016 from  http://sevenpillarsinstitute.org/case-studies/raj-rajaratnam-and-insider-trading-2 

SEC.gov (2004). SEC charges Martha Stewart, broker Peter Bacanovic, with illegal insider trading. SEC.gov. Retrieved April 29, 2016 from  https://www.sec.gov/news/press/2003-69.htm

But if one agrees with the jury that convicted her, that the evidence supports that "Stewart acted on illegally obtained information in selling her stock," the fact that some corporate executives might 'do worse' things does not make her illegal actions correct or 'a good thing.' Ironically, one of the reasons so many celebrities used the 'two wrongs make a right' defense of Stewart -- even if she did lie, there are worse things she could have done, and many CEOs do worse -- is that Stewart has so often been personally attacked as a successful female corporate executive, domestic diva, and brand wrapped up into one -- allegations that have nothing to do with her quality as a leader and a developer of a quality brand. But two logical fallacies in Stewart's case do not make a right either -- merely because Martha Stewart has been unfairly attacked does…

Works Cited

Downes, Stephen. (2005) The Logical Fallacies Index. Retrieved 21 Apr 2005 at http://www.datanation.com/fallacies/index.htm

'Fallacy: Straw man." (19 Apr 2005) Fallacy Files. Retrieved 21 Apr 2005 at  http://www.nizkor.org/features/fallacies/straw-man.html 

"Mission: Critical 'Burden of Proof.' (2005) St. John's University. Retrieved 21 Apr 2005 at  http://www2.sjsu.edu/depts/itl/graphics/adhom/straw.html 

'Martha Stewart / Insider Trading: not a "Good Thing" (Oct 22, 2002.) SRI Media. Retrieved 21 Apr 2005 at  http://www.srimedia.com/artman/publish/article_245.shtml

ethics in the business and accounting communities has been a topic of broad discussion. From the collapse of Enron to the mishaps of Andersen the country has seen the most tumultuous ethical behavior in the history of our nation. The purpose of this discussion is to define ethics and the reasons why ethical behavior is important among accountants and business leaders. e will also explore ethical codes within the accounting and business communities. In addition we will provide examples of corporations that have performed both ethically and unethically. Finally we will focus on what changes need to be made to encourage ethical behavior.

Defining Ethics

Ethics is defined as the science of morality. (The Macmillan Encyclopedia) The Oxford Dictionary of Business defines ethical behavior as "Behavior judged to be good, just, right, and honorable, based on principles or guides from a specific ethical theory. However, ethical theories may vary from…

Works Cited

About the SEC. U.S. Securities and Exchange Commission.  http://www.sec.gov/about/whatwedo.shtml 

Code of Ethics. http://www.picpa.org/mem_indus/ethics/code/201.aspand http://www.picpa.org/mem_indus/ethics/code/203.asp

Creswel, Julie. "Will Martha Walk." Fortune Magazine. Published November 10, 2002

Dictionary of Business, Oxford University Press, © Market House Books Ltd. 1996

Convenience rather than creating cuisine is the priority of Kraft ads. Adult tastes are given less of a priority than suiting the palate of children. Nutrition is paid homage to, but only in the sense of giving a family a starch, protein, and vegetable on a plate in the Hormel TV dinner advertisement.

One ad that occurred towards the end of the show, a Domino's Pizza advertisement, seemed to clash with the demographic of the other advertisement. However, the cheapness of Domino's many specials enables a mother to feed a large family quickly.

It is interesting to compare the Martha advertising with the advertising for later-night television programs aimed at a younger demographic, with a larger male audience. These ads favor snack food like sodas, have hipper and more conceptual features, and in the case of many fast food advertisements like KFC and McDonald's, often feature minority actors, even those…

The Birkin may still have some durability if it changes and morphs -- if smaller sizes, new colors, new models, or new fabrics suddenly become trendy. However, it cannot remain as it is in the peripatetic world of fashion and still draw attention.

What are the implications of broad diffusion and adoption of this innovation?

Very broad diffusion would result in the 'death' of the bag, even the death of Hermes; given the lack of diffusion of the brand in society is the point of owning the bag. Knock-offs and fakes are extremely common, to the point that many fashion magazines run articles on how to spot a fake Birkin.

Because of its waiting list, from a typical expensive Hermes bag, "Birkin has become a cultural emblem of elitism, privilege and celebrity" (Givhan 2004). One store put up a sign: "The Wait Is Over. Get Yours Now" (The wait list…

References

Carter, Kelly. (2008). Can a Birkin bag get you special treatment? USA Today.

Retrieved November 12,

2011 at  http://www.usatoday.com/life/lifestyle/fashion/2008-04-21-birkin-main_N.htm 

Givhan, Robin. (2004). Martha's moneyed bag carries too much baggage. The Washington Post.

Further the fair pricing strategy which Yousuf refers to as "a permanent discount of at least 40% on all items" could also effectively defend the company's market share from both existing competitors and new entrants. Next, J.C. Penney's move to embrace a new management team could end up yielding some positive results as such a move will inevitably change the way things are done at the firm. Indeed, in the opinion of Heller, the incoming management team possesses some radical new ideas. This can be gleaned from the background (as highlighted earlier on in this text) of some of the key executives who have joined J.C. Penney in recent times. I am also convinced that J.C. Penney's new logo will give the company a brand identity that is largely unique. The same in my opinion could in addition to having the effect of repositioning J.C. Penney's brand in its clients'…

Works Cited

Heller, Laura. "Why J.C. Penney Will Be the Most Interesting Retailer of 2012." Forbes. N.p., 26th January 2012. Web. 3rd April 2012.

Hitt, Michael a., R. Duane Ireland and Robert E. Hoskisson. Strategic Management: Competitiveness & Globalization. 3rd ed. Mason, OH: Cengage Learning, 2010. Print.

Mattioli, Dana and Russell Adams. "Martha's Deal Miffs Macy's: Sale of Stewart Stake to Penney Leads Rival to Review Changes to Its Stores' Line." The Wall Street Journal. N.p., 8th December 2011. Web. 4th April 2012.

Yahoo Finance. "J.C. Penney Company, Inc. (JCP) -- NYSE." Yahoo Finance. N.p., 3rd April 2012. Web. 3rd April 2012.

JC Penney

Introduction & on Johnson

At this point it is hard to judge if JC Penney is a well-run company because it just got a new CEO but in recent years it definitely has not been well-run. The recently-fired CEO on Johnson made a few strategic moves to transition the company's store to the modern era (Heller, 2013). Among the moves made were to upgrade the clothing lines, eliminating the deep discounting and reducing the workforce, as well as technology upgrades (Ibid). The problem was that these moves alienated staff and customers, without bringing in any new ones. JC Penney went from $17.2 billion in income in the 2012 fiscal year to $12.95 in the 2013 fiscal year and it lost money both years (MSN Moneycentral, 2013). The decline in net income for 2013 was actually not as great as the decline in revenue would imply, indicating that must…

References

Chen, J. (2006). Martha Stewart dropped by JC Penney over Macy's disputes: Report. U.S. Weekly. Retrieved November 23, 2013 from  http://www.usmagazine.com/celebrity-news/news/martha-stewart-dropped-by-jc-penney-over-macys-dispute-report-201359 

Cheng, A. (2013). JC Penney sprints ahead in back-to-school traffic. MarketWatch. Retrieved November 23, 2013 from  http://blogs.marketwatch.com/behindthestorefront/2013/07/30/j-c-penney-sprints-ahead-in-back-to-school-web-traffic/ 

Crossan, M. & Apaydin, M. (2010). A multi-dimensional framework of organizational innovation: A systematic review of the literature. Journal of Management Studies. Vol. 47 (6) 1154-1191.

Fleck, N., Korchia, M. & Roy, I. (2012). Celebrities in advertising: Looking for congruence or likeability. Psychology and Marketing. Vol. 29 (9) 651-662.

K-Mart's Bankruptcy -- a Case Study

hy did the store synonymous with low prices for relatively high quality, the famed purveyor of blue-light specials, fall into dissolution and financial despondency and eventual bankruptcy in January of 2002? (CNN, 2002) The fall of Kmart the mega-store cannot be pinned simply to single internal or external phenomena, although the company was misguided and mismanaged on multiple levels, and the economy was enduring one of its rockiest retailing passages at the time. hat left Kmart "singing the blue-light blues," (LaMonica, 2002) can be subscribed to a variety of marketing, positioning, and branding phenomenon, as well as economic miscalculations and the company's leadership.

In 2002 analysts later said that Kmart management had made two big mistakes during the holiday shopping season when retailers consistently attempt to land themselves in the 'black' after 'black Monday,' the season between Thanksgiving and the New Year. Instead, Kmart…

Works Cited

CNN.com. (January 22, 2002) "Kmart files for Bankruptcy." Retrieved on September 12, 2004 at http://cnnstudentnews.cnn.com/2002/fyi/news/01/22/kmart/index.html

Haber, Gary. (May 7, 2003) "Kmart hopes pricing, brand names work: It's a lean operation leaving bankruptcy." Detroit Free Press. Retrieved on September 12, 2004.  http://www.freep.com/money/business/kbox7_20030507.htm .

Haber, Gary. "Kmart names new chairman: Largest shareholder Lampert promises active role." Detroit Free Press. Retrieved on September 12, 2004.  http://www.freep.com/money/business/kmart7_20030507.htm 

LaMonica, Paul. (January 18, 2002). "Singing the Blue Light Blues." CNN.com. Retrieved on September 12, 2004  http://money.cnn.com/2002/01/18/investing/q_kmart/index.htm

Financial Accounting

The question is missing a clause. "…is more conducive to ethical behavior" than what? The word "more" invites comparison but there is nothing to compare the current environment to. Well, the current environment is not much different than any past environment. The regulatory environment does not dictate ethics, as ethics exist distinct from laws. Ethical behavior rests on how society itself defines ethics, and is only loosely related to the regulatory environment. So while there is definitely a tighter regulatory environment at least with the introduction of Sarbanes-Oxley and the PCAOB, these laws do not dictate ethics, just behavior (Lennox & Pittman, 2010). Indeed, an increasingly complex regulatory environment only serves to complicate the issue of individual ethics, and creates confusion among business practitioners between legal/illegal and right/wrong, the two operating entirely different conceptual spheres (Jennings, 2004).

The "business" environment is quite vague -- there are many facets…

References

Erickson, J. (2011). Overlitigating corporate fraud: An empirical examination. Iowa Law Review. Vol 97 (2011) 49-100.

Gerety, M. & Lehn, K. (1997). The causes and consequences of accounting fraud. Managerial and Decision Economics. Vol. 18 (7-8) 587-599.

Jennings, M. (2004). The disconnect between and among legal ethics, business ethics, law and virtue: Learning not to make ethics so complex. St. Thomas Law Journal. Vol 1 (2) 995-1040.

Lennox, C. & Pittman, J. (2010). Big five audits and accounting fraud. Contemporary Accounting Research. Vol. 27 (1) 209-247.

global PR trends?

The introduction of the Internet has changed the face of global commerce and thus the role of public relations. Only through the use of the unfiltered medium of the Internet could Martha Stewart issue a Christmas letter on her own personal website, to her many, presumably adoring world fans, about her positive yet trying experiences behind bars. The online medium allows an individual to have unfiltered contact with the public, when disseminating slanted information to the public. The information no longer needs to be passed through any screened form or censorship, as might occur when transmitted through the use of commercial television or radio.

Also, the Internet is more focused in the sense that the speaker does not have to quickly cut back to a sponsor -- public relations on the Internet can be more extensive, yet also more covert, and it can even be disguised as…

J.C. Penney News Is Bigger Than Lawsuit Decisions, evenue Losses, and esignations - Mark Cuban's Stock Purchase Is Better Than Money for J.C. Penney's ecovery (JCP, MSO)

Organizational context: J.C. Penney

J.C. Penney is one of the most famous and renowned of the major U.S. department stores. It is well-known for its image of Americana and its reasonable prices. However, within this particular market segment, J.C. Penney is facing increasingly stiff competition from major retailers such as Wal-Mart and Target. Wal-Mart boasts that it has considerably cheaper prices than all of its competitors, including Penney; Target has managed, despite its bargain-basement image to cultivate a more sophisticated aura than J.C. Penney. J.C. Penney is struggling to eke out a future for itself, despite a host of challenges that are partially environmental and partly of its own making.

History

The J.C. Penney Company was first incorporated in 1913. It expanded rapidly,…

References

About us. (2013). J.C. Penney. Retrieved:

 http://ir.jcpenney.com/phoenix.zhtml?c=70528&p=irol-homeprofile 

Corporate social responsibility. (2013). J.C. Penney. Retrieved:

 http://ir.jcpenney.com/phoenix.zhtml?c=70528&p=irol-govCSR

Training is part of this process, so that people explicitly understand the ethical culture of the company. Ethical cultures tend to be self-perpetuating because the people within the organization will hold themselves and their co-workers accountable. When you look at a company like Enron, large parts of that company were devoid of ethical standards, so it was much easier for the frauds to occur. Enron also highlights the need for ethical leadership in order to develop a highly-ethical culture. The organization looks to its leaders for ethical guidance and will likely adopt as part of the culture the ethical standards of the leaders. This is the point of the provisions in SOX holding the CEO and CFO accountable for accounting fraud and raises a lot of red flags about companies that would go private to dodge this requirement.

Lastly, there needs to be a compliance mechanism as well. Culture, training,…

References

Friedman, M. (1970). The social responsibility of business is to increase its profits. New York Times Magazine. Retrieved April 25, 2014 from  http://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html 

IBE. (2010). Ethical due diligence in recruitment. Institute of Business Ethics. Retrieved April 25, 2014 from https://www.ibe.org.uk/userassets/briefings/ibe_briefing_17_ethical_due_diligence_in_recruitment.pdf

McConnell, T. (2010).. Moral dilemmas. Stanford Encyclopedia of Philosophy. Retrieved April 25, 2014 from  http://plato.stanford.edu/entries/moral-dilemmas/ 

Morgenstern, M. & Nealis, P. (2004). Going private: A reasoned response to Sarbanes-Oxley? SEC.gov Retrieved April 25, 2014 from  https://www.sec.gov/info/smallbus/pnealis.pdf

The treatment of the undocumented workers has legal and economic implications, but is only an issue in the political arena.

Companies that hire illegal immigrants are being socially responsible. The argument that illegals suppress wages is not based on sound evidence - the jobs illegals do would otherwise be unfilled. If anything, hiring illegals is socially responsible because it gives those people an opportunity to better themselves, something they otherwise would not have had. The notion is especially absurd given that 99% of Americans received this same opportunity at some point in their own family's history. Furthermore, mankind has an obligation to look out for our fellow man. This duty transcends any sense of duty to a state or that state's rule of law.

The only small issue with regards to illegal immigrants is that with regard to legal immigrants, those who play by the rules, sometimes to their detriment.…

Works Cited

Carroll, Archie B. (1991). The pyramid of corporate social responsibility. Business Horizons. Retrieved October 24, 2008 at  http://findarticles.com/p/articles/mi_m1038/is_n4_v34/ai_11000639

She has committed herself to helping people in difficult circumstances help themselves. hile in prison Stewart volunteered at the omen's Venture Fund, teaching poor women how to start their own businesses, and has continued to show an interest in empowering former female inmates since her release ("Stewart aims to lighten sentence with charity," 2004, Milwaukee Journal Sentinel).

Since she is barred from serving as the CEO of her own company, Stewart does not formally have an organization to run, thus adding the stewardship of Heifer to her portfolio might be an attractive offer for the successful businesswoman. She would bring added publicity to the cause's mission. It would draw a larger donor base for Heifer, as Stewart's traditional Macy and Kmart shopping audience would hear about the organization through Stewart's website and media broadcasts.

orks Cited

Leadership Team." (2007). Heifer International. Retrieved 14 Feb 2007 at http://www.heifer.org/site/c.edJRKQNiFiG/b.201524/

Singer, Peter and…

Works Cited

Leadership Team." (2007). Heifer International. Retrieved 14 Feb 2007 at  http://www.heifer.org/site/c.edJRKQNiFiG/b.201524/ 

Singer, Peter and Jim Mason. (2007) the Way We Eat. New York: Rodale.

Stewart aims to lighten sentence with charity/." (2004). Milwaukee Journal Sentinel. Retrieved 14 Feb 2007 at  http://www.findarticles.com/p/articles/mi_qn4196/is_20040601/ai_n10965437

Since people are less apt to be attracted by excess gadgetry in the market of clothes washers and dryer, and fewer people own more than one laundry machine than own a wide array of kitchen gadgets, remaining in the high-end market sphere for this product line, barring some substantial new R&D development may be questionable.

To find out what is the newest and best product lines, increasing the company's sales presence at trade shows might be a good idea. Improving its reputation at trade shows would increase retailer's interest in the product, and encourage major vendors to showcase the product more prominently in their store displays and promotions. Expanding the range of stores might be a good idea since the product line is so deep, but there is also the possibility of establishing a special relationship with a particular store whose brand seems uniquely suited to the image of the…

Men and women have many more options today when it comes to their choices in periodicals opposed to even a short thirty years ago. Although they both have the shared increase in choices, there are some very universal differences between the two genders.

It may be men preferring topic specific magazines while women enjoy generalized periodicals, or the way members of their sex and the opposite sex are displayed, or even the thrust of advertising campaigns found throughout, in the end there's no getting around it, men and women's periodicals are simply different, just as men and women themselves are.

Differences in Gender Specific Publications

Despite the influx of numerous e-zines, the magazine industry continues to branch out into a variety of genres. Each year, new publications are introduced on newsstands around the country. Not so surprising, these general and topic specific magazines are often gender specific. Interestingly enough, although…

References

Men's Magazines. (2003). Retrieved September 1, 2003, from Magazines.com Web site:  http://www.magazines.com/ncom/mag?subject=53&id=2624621189928 

Women's Magazines. (2003). Retrieved September 1, 2003, from Magazines.com Web site:  http://www.magazines.com/ncom/mag?id=2624621189928&subalpha=%30%3055&last=80 

Differences in Gender Specific Publications

Kmart-Strategy

Kmart was the second largest retail chain in the United States before it announced bankruptcy in the early part of the 2002. But while for some it may have appeared as the biggest blow to the country's already waning economy, economic analysts were not exactly surprised that KMAT had filed for 'chapter 11' protection. This is because the company had been encountering several problems since past many years and despite its numerous measures had been unable to fight with the other two retail giants i.e. Wal-Mart and Target. It is important to understand that Kmart would have never immersed itself in such deep waters, if it had not tried to compete with its rivals using their strategies. In other words it was extremely important for the chain to develop a strategy that was not only different from its competitors' but was based on the core niche of the company.…

REFERENCE:

Jenni Cooper, A NEW START FOR KMART - SET THE COMPANY APART., Denver Rocky Mountain News, 02-02-2002, pp 2C.

Joann Muller, The Corporation: COMMENTARY: Attention Kmart: Find a Niche, Business Week, 02-04-2002, pp 72

Aristotle Ran GM

Query and Book Review

Morrison, Thomas V. (1998) If Aristotle Ran General Motors. Owl Books.

The Greek philosopher Aristotle wrote his most formative text upon "Ethics." Thus to apply his four fold philosophy about the dimensions of human experience to self-help in the context of business development may seem strange. Yet Aristotle also emphasized human excellence, stressing that the intellectual dimension and orientation of human life is to aim at truth; the aesthetic human striving aims for beauty; the moral human impulse is for goodness; and the spiritual is for unity, or unified growth and development. All of these principles, suggests the author in the step-by-step fashion to the genre, are exemplified in companies that succeed in the current business environment.

Thus, as suggested by Thomas V. Morrison, a company that has recently endured adversity, such as Martha Stewart Omni media, continues to succeed because it has…

Healthy Snack

TO EAT CEEPY SPIDES!

Have you ever had a devilled spider egg? They're perfect for Halloween, but they are a healthy choice any time of the year -- and great for scaring your mom! All it takes to make a devilled spider egg is one hard boiled egg and one carefully sliced kalamata olive. It's nutritious and fun!

Instructions: Hard-boil the eggs, and slice them carefully in half, removing the yolks. Mash up the yolks, adding mustard, mayonnaise, salt, pepper, and paprika. Then fill the egg whites with a dollop of this mixture. To make the spiders, carefully slice a kalamata olive in half. One half will be the body. Thin-slice the other half into eight segments for the legs, and place carefully on top of the devilled eggs!

einhold, Dorothy. "Halloween Deviled Spider Eggs." Shockingly Delicious, Oct 26, 2010. Accessed 21 January 2015 at: http://www.shockinglydelicious.com/halloween-deviled-spider-eggs/

Safety Precautions…

References

Iyer, Raghavan. "Tempeh Vindaloo." The Soyfoods Council.  http://thesoyfoodscouncil.com/tempeh-vindaloo-portuguese-style-tempeh-in-coconut-milk-vinegar-sauce/ 

Stewart, Martha. "Lobster Newburg." Martha Stewart Living.  http://www.marthastewart.com/354999/lobster-newburg

Instead, they will spend less on dish detergent and diapers at Wal-Mart, to compensate in their household budget. Perhaps watching Martha Stewart convinced the consumer of the value of such unique additions to the home. They may also buy Martha's towels in loyalty to her image of fine living at K-Mart. Now, even K-Mart proudly boasts Martha's up-scale products, as it too trades up in with the aim to dominate a wider and more affluent market segment.

The title of the book refers to the fact that middle-class households are spending differently and target themselves as part of a wider array of market segments when creating a budget. Households cut back on some purchases to trade up, or to buy more status-conscious goods in other market sectors. Thus, traditional market segmentation of a uniformly 'middle class' consumer uninterested in high-quality goods no longer holds / Consumers can be persuaded that…

The host is particularly sensitive to issues related to class, and urged her guests and audience members to think hard about the way social class impacts opportunity. On the other hand, many audience members nodded in sympathy at the genuine desire to bear a child. Motherhood does, in fact, link women together regardless of their social backgrounds. As most of Winfrey's audience members are female, few were not unaffected by the topic. The audience members selected to participate in the question-and-answer sessions asked a range of questions related to their personal experiences with trying to have children. "Wombs for Rent" called into question the notion that motherhood is a right -- or even a duty.

Winfrey rarely gets religious. However, the Oprah Winfrey Show can be undeniably New Age. The word "spiritual" is tossed around a lot. Recent episodes have been relatively mundane, though. For instance, an episode on interior…

The Bible and Financial Concepts
Introduction
The Bible is quite clear on how one should orient oneself in this life towards Heaven and pursuing the kingdom of God (Matt 6:33). However, in the financial world of today, this orientation can easily be lost as secular goals replace spiritual ones. This paper will address the issue of profit maximization, insider trading, and how to convert a sinner from a Biblical perspective to show why orienting oneself towards the Heaven is so important for one’s spiritual life.
Part I
Profit maximization by itself is an inappropriate goal because it is not connected to the moral or spiritual purpose of life, as indicated in Matt. 16:26: “For what is a man profited, if he shall gain the whole world, and lose his own soul? or what shall a man give in exchange for his soul?” One who dedicates his life simply to storing…

No one specific type of shoe was 'pushed' with a marketing campaign.

Pull marketing is often used in products that tap into a certain 'lifestyle' component, such as fashion, beauty, and makeup. Customers purchase an image as well as the item itself. Even Whole Foods, the organic supermarket, uses pull-based strategies. Consumers are less drawn to the (expensive) food store for specific deals or even specific items. ather, they come seeking a certain moral 'ethos' in terms of the way the company markets its product. Push-based products, such as investment services or hospitals, base their appeal upon trust, rather than a demonstrable, tangible item or short-term savings 'payoff.'

Describe the transition from push to pull: Process and an example of a successful transition

Almost all companies begin as 'push' companies. However, they may find that a more pull-based strategy is fruitful, once they have built some rudimentary brand awareness. A…

References

Push or pull? (2010). Tutor2U. Retrieved May 25, 2010 at  http://tutor2u.net/business/marketing/promotion_pushpull.asp 

Maki. (2010). Push marketing vs. pull marketing. Doshdosh. Retrieved May 25, 2010 at http://www.doshdosh.com/push-marketing-vs.-pull-marketing/

Ethics Training for Employees

"ecently we have become aware of massive fraud and abuses that are tolerated and even encouraged by executives in large and formerly reputable organizations" (Lee, 2004). The Enron scandal sent ricochets through corporate America, causing literally thousands of people to lose their jobs and sending a major city into a deeper recession than that experienced by the rest of the country. Even seemingly minor corporate scandals have had a tremendous impact on both corporate America and on consumer confidence in corporations. One need only look at the recent media fury surrounding Martha Stewart's recent release from prison to realize that corporate misbehavior is the hot-button issue of the day. As evidenced by the abundance of "Free Martha" t-shirts, the negative impacts of corporate ethical issues are not always apparent on the surface. However, the fact is that abusive and illegal practices that have been permitted, and…

References

Joseph, J., Wan Veer, L., and McFadden, A. (2004). Ethics in the Workplace. Retrieved 12 Mar. 2005 from Executive Update Online

Web site:  http://www.gwsae.org/executiveupdate/2000/october/ethics.htm 

Lee, W. (2004). Ethics: Compliance vs. Commitment. Retrieved 12 Mar. 2005, from Society for Human Resource Management

Web site:  http://shrm.org/hrresources/whitepapers_published/CMS_011027.pdf