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Millennial Generation and Their Work in Nonprofit
Words: 1541 Length: 5 Pages Document Type: Essay Paper #: 11151451Millennial Generation and Their Work in Nonprofit
Millennials and the Nonprofit Sector: A Modern Volunteer Workforce
Volunteer work is always crucial to help increase the strength of supporting those in need within our society. However, who volunteers and works with nonprofit organizations is a huge part of driving new innovation in charitable practices. Today, a new development generation that is increasingly entering adulthood is the Millennials. These individuals have more education and a greater demand to give back to their society. As such, more young people are volunteering in getting involved with nonprofit organizations, which is a positive outlook for the future.
The Millennial generation is the newest group of individuals reaching adulthood. It features young adults born between the years of 1982 and 2002. This makes them roughly between 18 and 29 years old, many of whom are teens and twenty somethings. They are incredibly different than any other…… [Read More]
Sampling Design
The objective of the research is to assist McDonalds in appealing to millennials. The company's North American sales have been flat for the past four years. Sales in the U.S., the company's largest market, were down 2.1% in 2014. This trend has resulted in a decline in net income. Changing consumer tastes are often cited as a problem for McDonalds -- the number of customers actually declined more than sales, by 4.1%. The research will help with this problem by testing the attitudes of millennials towards food.
The population consists of Americans who are in the millennial generation. This generation has been defined as those born between 1980 and the mid-2000s, according to the White House (CEA, 2014). These people range in age between 10 and 35 today. The cutoff for the population of the survey will be 18-30, so that the survey population are all adults, and…… [Read More]
A thorough and Detailed Review of Millennial and the new Gen Z
Words: 4243 Length: 11 Pages Document Type: Thesis Paper #: 75973161Millennial and the new Gen Z
This research involves a comparison between the Millennial and Gen Z. generations. Other research topics include the distinctions between communication and technology, an evaluation of online communication among Millennial Colleges in the modern world as well as the adjustments required in order for them to communicate with people of Gen Z, to maintain their competitiveness in the field of virtual higher education. Another issue that has been thoroughly discussed is Gen Z's as Gen X'ers offspring and Millennials as Baby bloomers' offspring.
The Gen Z's that are upcoming; those born between the mid-90s and 2007 mostly include youth who have been raised with computers, cell phones and internet. They are dependent, savvy and have complex knowledge of technology. In addition, they have grown up to be introduced to smart phones. This generation has financial concerns due to doubts concerning student loans and an economy…… [Read More]
Postmillennial View the Bible Is
Words: 1652 Length: 5 Pages Document Type: Thesis Paper #: 97014151
Thus, it is of no surprise that certain metaphors can be understood as being references to the Roman society.
Christians believe in a God who is forgiving and kind, and who never leaves his followers behind. Furthermore, Christianity sometimes promotes the concept of sinners who are saved instead of being punished for their wrongdoings. The Bible has several episodes where apostles say that sinners have no place in heaven, and that there is no second chance for them. Also, it appears that those that have sinned will be taken by surprise, with no time to repent for their sins.
If one were to take into consideration all the details presented in the Book of Revelation, it would be possible for him or her to compare the start of the millennium from the book of Revelation with the start of Noah's journey, or with Lot's departure from Sodom and Gomorra. Both…… [Read More]
Millennialism in America Charismatic Prophets
Words: 2145 Length: 7 Pages Document Type: Term Paper Paper #: 19661186For Jehovah's Witnesses, that millennium was supposed to begin already, first in 1914, and later in 1975 (Brom 2004). The year 2000 brought to light the fear and fiction surrounding Y2K and the numerical millennium, but the return of Christ had yet to take place. "As the millennium approaches, self-styled messiahs like David Koresh and Marshall Applewhite have flourished, teaching impending doom with doctrines cobbled from Christianity, millennialism and even science fiction," (Washington Post Staff 1997).
A new date of spiritual revolution has now been set, embraced by many members of New Age millennial movements: 2012. The year 2012 has been selected because of its connection with the Mayan calendar, which is embraced by many New Age individuals. However, the generic New Age brands of millennialism often lack the presence of a charismatic prophet. The New Age movement is therefore qualitatively different from that of other millennial movements that draw…… [Read More]
Prophecy Amillennialism vs Premillennialism There Have Always
Words: 805 Length: 3 Pages Document Type: Essay Paper #: 56282873Prophecy
Amillennialism vs. Premillennialism
There have always been discussions among church leaders and scholars regarding the end times and what will occur. The rapture, the return of Christ and the final battle between the forces of God and those of Satan have all been discussed ad infinitum. But, there is one set of beliefs that seems to still cause a great deal of debate among people in the Christian church. This split is between those who believe in a millennial kingdom that follows the rapture and subsequent tribulation period, and those who believe the words in Revelations 20 to be figurative (Slick). Though both sides offer support for their argument it is possible to find scripture that supports the premillennial point-of-view and refutes the amillennial.
The scripture where all the talk of a thousand year reign comes from is in Revelations 20: 2,3 which, from the King James version of…… [Read More]
Kraft Foods Canada Targeting of the Millennials
Words: 3322 Length: 11 Pages Document Type: Essay Paper #: 89560578Situation Analysis
Marketing to Millennials is important. The problem has been that they have been ignored and instead, their parents were the ones that were a market to for many years. This is significant since parenthood is altering the way millennials have been interacting with products and how they pick the products. Before they had children, millennials were particularly more likely to purchase brands that they looked at as having amazing quality. This was regardless of the value. They now put a greater stress on convenience and price in comparison to other features when ordering for themselves. Kraft Canada wants to come up with a way to not just market to the parents, but also to their children in a way that is effective and that can be traded in a way that is appealing (Kraft Foods Canada:Targeting The Millennials 2014). It is evident to the company that such transitions…… [Read More]
Marketing Management with Millennials
Words: 684 Length: 2 Pages Document Type: Essay Paper #: 59946688Like many other fields that exist within business and society at large, there is always some modicum of shifting and changes that occur. They usually do not happen overnight but they can move quickly due to being aided and assisted along in prominence by the presence of technology and other advancement. Social media, for example, is just one thing that has helped change the pace of society from noticeable to nearly frenetic. Even so, generational changes are the biggest source of change in many instances and paradigms and marketing management is no different. While the desires, wants and needs of the older generations is still relevant to many marketers, the emergence of the Millennials over the last generation and the coming reveal of Generation Z has most certainly changed the marketing landscape and will continue to do so for the foreseeable future.
Body
When some marketing professionals and people with…… [Read More]
Kraft Foods Canada Targeting the Millennials
Words: 1181 Length: 4 Pages Document Type: Case Study Paper #: 61306742Problem Definition
Until now, Kraft has rested its marketing strategy for its processed cheese slices on the traditional demographic of Canadian families. As the millennial market grew, the need to reposition Kraft singles became immediately apparent. Moreover, the market for processed cheese itself had been falling and millennials tended towards products that reflected wellness and healthy food—the antithesis of what processed cheese offers. Kraft therefore finds itself in a position of needing to rebrand one of its most iconic products, making Kraft Singles relevant to millennial moms—and their children.
Kraft Singles promotes four core brand attributes overall: health, nutrition, taste, and convenience (p. 7). To retain authenticity, Kraft Singles needs to develop a new marketing campaign that is both relevant to millennial moms while also remaining rooted in these four core attributes or values. Because of the connotation of processed cheese as being less healthy than real cheese, Kraft Singles…… [Read More]
1000 Years of Revelation 20 1-6 Evangelical Christian
Words: 2553 Length: 8 Pages Document Type: Term Paper Paper #: 43374431000 Years of evelation 20:1-6
Evangelical Christian perspective on 1000 years of evelation 20:1-6 (the Millennium)
Evangelical view of the millennium is dependent on hermeneutical approach towards the Bible as a whole, as well as our way of interpreting the book of evelation. Since realized millennialism is at times suspected for not adopting the "literal" approach, this becomes extensively misleading. An evangelical Christian can affirm the literal-nature of Scripture and also recognize all metaphors pertaining to a text, which recognize the fact that all the prophecies of Old Testament were fulfilled by Jesus. Our debate revolves around interpreting Scripture rather than concerning the commitment to Scripture (Jupp, 2009).
The interpretation of evelation 20 in the light of entire counsel of God is imperative as evelation tends to be the only book present in New Testament which discusses millennium. Charles Hodge believes the explanation of obscure passages to be essential in…… [Read More]
Gaming as an Instructional Strategy
Words: 10150 Length: 35 Pages Document Type: Term Paper Paper #: 29985406Knowles stated "The richest resources for learning reside in the adult learners themselves" (p. 66). n instructional strategy like gaming may help to facilitate tapping into the adult learner's experience. Through collaboration during the play of a game, learners may discuss prior experiences to aid in discovery of the correct answer. Gaming activities also permit peer feedback to be given to students based on their previous experiences. The millennial student desires immediate feedback and integrates their experiences into their learning (Tapscott, 1998). gain, through group discussion and collaboration, learners share previous experiences with others to confirm or not the correct answer.
By not tapping into the experience of adult learners, negative effects may result (Knowles, 2005). The adult learner identifies their experiences as who they are. In other words, their experiences help to define them as a person. dult learners, who perceive their experiences as being ignored or devalued, perceive…… [Read More]
Revelation 20:1-6 (the Millenium)
The objective of this study is to examine the 1000 years of Revelation 20:1-6 (The Millennium) an exegetical and theological topic therefore the review will be extended beyond only the biblical in terms of research and will examine the views of other scholars in this area of inquiry.
The lue Letter ible states the following in the ook of Revelations, Chapter 20, Verses one through six:
"Then I saw an angel coming down from heaven, holding the key of the abyss and a great chain in his hand. And he laid hold of the dragon, the serpent of old, who is the devil and Satan, and bound him for a thousand years; and he threw him into the abyss, and shut it and sealed it over him, so that he would not deceive the nations any longer, until the thousand years were completed; after these things…… [Read More]
AVON Calls on Foreign Markets Avon Believed
Words: 870 Length: 3 Pages Document Type: Essay Paper #: 37722165VON Calls on Foreign Markets
von believed that having regionalized new product development centers, supply chain operations, marketing and sales divisions would make them more competitive in foreign markets. Ironically the exact opposite happened, as the case illustrates. von's performance was drastically reduced and the duplication of effort crippled the organization. Unfortunately the highly decentralized, market-driven organizational structure that von had such high expectations for failure to deliver the results needed to keep the company growing. The net outcome of the highly decentralized organizational structure was a massive duplication of effort and cost overruns; the organizational structure turned into more of a liability than strategic asset. The goal of this case analysis is to explain and recommend how von can regain profitability while also attaining a higher level of internal new product development, production and selling efficiency. nother objective of this analysis is to evaluate how von can attain a…… [Read More]
Health Disparities the Growing Inequalities
Words: 775 Length: 2 Pages Document Type: Essay Paper #: 1674372This is important, because utilizing technology to deliver various health care solutions will: increase collaboration, improve the underlying amounts of care and it can help to reduce costs. Once this takes place, it means that implementing various changes can be easier.
When a health care professional encounters an Asian patient in their practice, what are at least three characteristics he/she should consider in order to improve communication and cultural competence in delivering services to this patient and tell why those characteristics are important to consider.
Three characteristics that should be considered would include: family, communication and the concept of time. Family matters to Asian patients, as this is their foundation for strength and support. Communication is important, with these patients more focused on body languages and pauses (to signify substance vs. The actual words). Time will be different between the two cultures, as Asian patients will place less of an…… [Read More]
Dockers Is a Levi Strauss Brand That
Words: 1086 Length: 4 Pages Document Type: Essay Paper #: 8871490Dockers is a Levi Strauss brand that was initially launched in 1986. Throughout the 1990s Dockers rode a wave of success as business casual gained acceptance in the workplace, and khakis became the pants of choice in mens casual wear. Dockers was at the forefront of the business casual movement and its brand became synonymous with khakis. Such success spurred brand expansion; in 1998 Dockers launched a line of clothing for women, and eventually clothing for children. Over the next several years, the Dockers brand expanded internationally and entered other product categories, such as accessories and clothing beyond khaki pants.
With such expansion, though, came lack of focus as Dockers moved farther away from the early success of its original model. Karen iley-Grant, the current director of global consumer marketing for Dockers says that the brand "…went through a kind of midlife crisis, splintering the message and our advertising started…… [Read More]
Assemble Historical Data Over the Last Several
Words: 1422 Length: 5 Pages Document Type: Essay Paper #: 56387913Assemble Historical Data
Over the last several years, the role of the federal government in the housing market has been increasingly brought to the forefront. This is because of the implosion in prices and support that was provided by ashington to address these issues. However, since the 1930s the U.S. government has been directly providing support to the housing market (through the FHA). This was in response to the impact of private mortgages on the economy during the Great Depression.
As time went by, this role was expanded with ashington providing direct and indirect assistance through: Fannie Mae, Freddie Mac along with the Veterans Administration (VA). The combination of these factors allowed the federal government to help with the financing and purchasing of homes. As a result, the numbers of Americans who own properties have increased exponentially since the 1940's. Evidence of this can be seen in the below chart…… [Read More]
Performance Management
Leadership, will provide
Performance management: Addressing three critical problems at the Los Angeles Tribune
A decline in advertising revenue
A loss of advertising revenue is one of the most critical concerns for the Tribune, given that without advertising the paper cannot function in either the short or the long-term. Unfortunately, because fewer people are reading print newspapers, advertisers are shifting online to venues which offer larger audiences and which are often free. The paper must convey the unique value of advertising through the Tribune to advertisers, given its audience and general outreach (Chapter 3, 145).
In the short-term, calculating the needed increase in overall revenue is of paramount importance. In the long-term, given the likely trends regarding advertising in the newspaper world, the desire to advertise in print at all will likely evaporate. Instead of fighting these trends, the Tribune must grow its online advertising base. Offering a…… [Read More]
Slice of Heaven and Associates
Tiny Homes Market Plan
Slice of Heaven Marketing Plan
Product Description
Value Proposition
Critical Issues
Market
Macro Environment
Market Size and Growth
Market Trends
Target Market Segments
Competitive Analysis
Direct Competition
Indirect Competition
Marketing
Marketing Objectives
Financial Objectives
Positioning Strategy
Product Strategy
Pricing Strategy
Distribution Strategy
Integrated Marketing Communications Strategy
Advertising
Sales Promotion
Direct Marketing
Public elations
Branding Strategy
Market esearch
evenue
Break-Even Analysis
Sales Forecast
Expense Forecast
Marketing
Marketing Implementation
Controls
Marketing Organization
Contingency Planning
Appendix 1 Positioning Map
Appendix 2 Marketing Organization
Executive Summary
Goals
Founded in 2016, Slice of Heaven is a community of small economic homes set in an urban setting that are both environmentally friendly and aligned with your values for low cost. We build small homes using recycled materials such as reclaimed lumber and generate power through the use of solar energy. Our homes are situated in a gated…… [Read More]
Cooping With Millenials at Workplace
Words: 1052 Length: 3 Pages Document Type: Essay Paper #: 42046014Work Through Millenial's Eyes / Cooping With Millenials At Workplace
What do Millennial Want
What could be done
According to Charles Volkert, there is no one who can create a work environment that suits the need of all of his or her employees. This is particularly true for workers born after 1980 (Generation Y); such young workers often differ significantly from those born before, especially in terms of what they expect from their employers and their mentality towards work. For a manager to not only attract, but also maintain the best of post-1980 workers, it is key to adapt benefits and also formulate a motivational system that takes into account the unique preferences and attributes of these kinds of workers. However, before formulating such steps, it is crucial to first understand the Generation Y employees in detail (Volkert, 1).
What do Generation Y workers Want
According to obert Half's 2015…… [Read More]
One authority describes the transition in telephony thusly: eally smart engineers advanced technology to evolve phones from wall hanging boxes with an operator making phone connections to little, fold-up cellular devices. Now the world of everything integrated - computer chips, display screens and communicating - has spawned the age of smartphones" (Oppenheim, 2011, p. 17).
Written methods
Written messages were passed through a variety of media, including circulars, memoranda, policy letters, notices, forms, and reports.
All of the 1991 methods as well as e-mail, facsimile machines, and SMS together with the above-mentioned wireless "look-at" devices that are internet enabled.
Visual methods
Manually prepared bar graphs; tape-based video recordings
PowerPoint presentation, digital video recordings, clip art, stock graphics and pictures; user-friendly touch-screen devices (Gentry, 2011).
Audio and/or sound methods
Tape recordings (20mm et al.), vinyl disks, CB
VoIP, stock sounds, computer-based recordings and editing
As can be readily discerned from the…… [Read More]
The Impact of Intergenerational Differences on the Workplace
Words: 1009 Length: 4 Pages Document Type: Term Paper Paper #: 94618283Intergenerational Issues in Talent Management
Human esources Director
In response to your recent request for an analysis of the survey of the company's employees which determined that the vast majority are from the so-called "Millennials" generation who are less than 35 years of age with less than 5 years of work experience or the so-called "Matures" generation which is comprised of workers older than 60 years with more than 30 years of work experience, this memorandum explains what the survey findings mean for the organization and provides a plan to address these impacts. Finally, a summary of the research and important findings concerning the impact of these intergenerational differences are provided in the concluding section.
Analysis concerning how this scenario affects the organization
As can be readily discerned from the statistics in Table 1 and Figure 1 below, the number of Matures and Millennials in the American workplace today are…… [Read More]
Generational Differences in Social Media Usage
Words: 2329 Length: 9 Pages Document Type: Essay Paper #: 31623145The topic for this paper is to determine what is meant by social change from the perspective of graduate students today. The paper is organized into four parts. The first part presents a background statement concerning the issue of interest and the gap in the existing body of knowledge the study intends to address. A description concerning the role of the researcher is provided in the second part and an explanation concerning the process of gathering, organizing, and analyzing data to form the basis of the methods used in this study are presented in part three followed by the analysis and interpretation of those data. Finally, a discussion concerning the trustworthiness of the findings that emerged from this analysis and a summary of the research are presented in part four.
Introduction
Background statement
What you have learned about social change as a social issue. Because the historical record confirms that…… [Read More]
Human Resource Management HRM Is
Words: 5653 Length: 15 Pages Document Type: Literature Review Paper #: 10565782Frank and Taylor (2004) warn that motivating employees is highly dependent on their specific wants and needs. An accounting firm that mostly hires conservative, serious-minded employees who value efficiency above all else are not likely to be motivated by the offer of a life coach or a concierge. They would probably be much more motivated by a good 401k plan. However, that does not mean that all types of organizations cannot get creative with their benefits.
The key is to creating an effective and creative employee benefit strategy is talk to the employees and find out what they really want. According to Gajewski (2005) it is critically important to modify "the corporate culture to balance employee needs and desires with organizational objectives" (p. 4). Therefore, if companies can change the corporate culture in such as way that satisfies both management and employees, then they would be remiss not to do…… [Read More]
Market Analysis of Tiny Houses
Words: 710 Length: 2 Pages Document Type: Other (not listed above) Paper #: 39679528Tiny House: Target Market Analysis
The tiny house market for homes "typically between 100 and 500 square" has a wide demographic outreach in terms of its age range: "Millennials, who have limited funds and might not be able to afford a traditional mortgage because they have to pay off college loans; and Baby Boomers, who are retiring and seeking ways to stretch their pension by finding affordable homes" (Hyde n.d.). The concerns of both groups are strikingly similar. Idealistic Millennials embrace the environmental benefits provided by such homes and Baby Boomers are seeking to save money on utilities. However, demographically, the impressive size of the Millennial generation makes this an even more attractive potential target market: "By sheer numbers, the 75 million members of the millennial generation overtook baby boomers last year" (Lee 2016). Slice of Heaven's emphasis on the luxury market of tiny homes would allow both demographics to…… [Read More]
Political Realignment Curse A Are We in
Words: 1833 Length: 6 Pages Document Type: Essay Paper #: 83983357Political ealignment
Curse
a) Are we in the midst of a political realignment in America?
Political realignment is an aspect, which is in evitable in America. It is evident that the political scenes in America today are changing from one state to the other. It is clear across the nation that realignment is not only bringing significant changes in the political scenes, but the changes are evident and are affecting the social and economic circles too. The big picture in political circles in America is that of minority parties rising up to become the most influential across the board. On the other hand, people in the majority parties have to stir up their confidence to catch up with the completion. In this context, political realignment is one of the major features in America (Winograd & Hais, 2009).
b) What role will social capital play in fostering / hindering the realignment?…… [Read More]
Future of Unions in America Union Membership
Words: 4625 Length: 13 Pages Document Type: Term Paper Paper #: 21689548Future of Unions in America
Union membership has been steadily decreasing since the 1970's. But since the history of union membership has been filled with short, fervent periods of rapid increases in membership, followed by long periods of stagnation and decrease in membership, this may not seem to be cause of worry. However, while the current decrease in the number of union workers may seem to be just another slump, the fact that it has lasted more than thirty years, is disturbing. In that time, the world and it's economy has dramatically changed, and one must ask the question "could this be the twilight of the American labor movement?" If unions are going to, not only survive, but flourish and expand their influence, the entire labor movement must change it's very nature; expanding it's scope of interest, membership, and international relationships. This essay will examine the history of the union…… [Read More]
Exegesis of Revelation Chapter 20
Words: 4904 Length: 15 Pages Document Type: Term Paper Paper #: 68771338Book of Revelation is a unique portion of the New Testament. Unlike the other Books found in the latter part of the Bible, the Book of Revelation is not presented as a historical document or an instructional discussion, but is essentially a prophetic book, intended to deliver a glimpse of upcoming history that affects the happenings of the church. Also more mystery and disagreement surrounds the Book of Revelation than any other part of the New Testament. hy is this so? One reason why there is so much disharmony in the interpretations of the Book of Revelation is that there are different perspectives from which this apocalyptic book could be understood. The magnificence of revelation is apparent in its intersection of shared imagery, language and style. It is often beneficial to read revelation alongside the Old Testament. Bible scholars have found up to 500 references from the Old Testament in…… [Read More]
Questionnaire for Business Research
Words: 560 Length: 2 Pages Document Type: Essay Paper #: 34167653attitudes that millennials have towads food. The suvey is pat of a boade scope of eseach on behalf of a majo food etaile. The suvey will contain two pats. The fist pat will contain basic demogaphic infomation, and the second pat will contain the suvey about you food attitudes.
The esults of this suvey will be held in confidence. At no point do we equie you name. The suvey will be maked with an identification code, by which the esults will be stoed. This does not contain you name, o any othe infomation that could be used ot identify you.
The suvey contains ten questions. It should take between 3-5 minutes to complete.
What is you age?
What type of wok do you do?
Unemployed
Student
Sevice
White colla
Blue colla
Ats/ceative
What is you highest education level?
Post Gaduate Degee
What is you income?
$50,000
5) What is you…… [Read More]
Integrated Business Communications Integrated Business Communication Write
Words: 899 Length: 3 Pages Document Type: Essay Paper #: 25678177Integrated Business Communications
Integrated Business Communication. Write (3-4) page paper addresses: As a future executive, explain important communication issues face embark career. Discuss communication complex, complex,
Assessing integrated business communication today
Ultimately, business is about serving customers, and customers will not understand the value one's business can give them without effective communication. However, the need for effective communication is not limited to people who buy an organization's goods and services. The ability to frame a cohesive organizational message begins with strong, effective workplace relationships between employees and employers and then spills out into the other facets of the workplace.
Technology
Given the profound shifts that have occurred in workplace communication, it is necessary even for well-functioning organizations to review their standard operating procedures. Workers, thanks to the availability of online technology, are often spaced out farther from one another than ever before yet are also far more constantly connected: the…… [Read More]
Revelation 20:1-6 describes the "thousand years" in which Satan is imprisoned and the martyrs for Christ are resurrected and placed upon thrones to judge and reign with Christ for a thousand years. The passage also makes reference to a "first resurrection" implying that there will be a second. Yet, because of the nature of the Scriptural verses is visionary and imagistic, they have been the source of contentious interpretations over the years. Do the verses refer to a time that is yet to come (premillennial) or a time that we are already in (postmillennial) or to no real time at all but rather to only a figurative sense of the spiritual dimensions of the Christian way to heaven (amillennial)?
Poythress states that Rev 20:1-6 contains several different "levels of communication" -- the linguistic, the visionary, the referential, and the symbolic.
Each of these levels offers a unique way of looking…… [Read More]
HR Response to Intergenerational Differences
Words: 739 Length: 2 Pages Document Type: Essay Paper #: 71276287Human esources
With the baby boomers, Generation X, and the millennials, there are three generations in the modern workforce. While there have always been multigenerational workforces, these three generations in particular have specific and pronounced differences reflecting the rapidly-changing world and their place in that world. In the past, it was reasonable that one generation would be more or less like its predecessors in the workforce, but that is not the case today and this poses some unique challenges for the human resources profession.
One of the biggest generational differences is with the role that work plays in one's life. Millennials in particular seek work that is fulfilling, and they do not see work as something that simply is to be tolerated in order to pay the bills. Baby boomers may have been able to accept a good-paying job they disliked in exchange for this pay and security, but millennials…… [Read More]
Hipster Consumer Behavior Following the Publication of
Words: 2312 Length: 8 Pages Document Type: Essay Paper #: 76984759Hipster Consumer Behavior
Following the publication of Norman Mailer's essay, "The White Negro" in 1957, the term "hipster" has become part of the American lexicon. The image of hipsters has changed in fundamental ways since that time, though, and marketers interested in this segment are therefore faced with some significant challenges in fine-tuning their marketing mixes to appeal to young adults who define themselves as hipsters or who are attracted to the image for other reasons. This paper provides a review of the relevant peer-reviewed and scholarly literature concerning hipster consumer behavior, including a background, a description of the lifestyle branding theoretical foundation that can be used to formulate marketing initiatives, and the findings that emerged from the research. Finally, a summary of the research and important findings are presented in the conclusion.
Background
Although adults of any age may be regarded as "hipsters," this category is commonly regarded as…… [Read More]
ecruiting
For a lot of companies, many jobs involve the performance of highly-specialized tasks. For Savannah Engineering, Inspection and Insurance Company (SEIIC), there is a need for highly-trained engineers and technical personnel. These employees need to have either a high level of formal training (usually in engineering), a lot of experience in the industry, or both. Because of the high degree of specialization in the field, it is a highly competitive environment to find these types of employees. The industry is growing, or at the very least SEIIC wishes to grow, and that requires not only retaining employees, but finding more. Thus, SEIIC needs to have a recruitment strategy that will allow it to meet its talent needs on an ongoing basis.
Techniques
There are a number of means by which companies can attract and retain such engineering and technical talent. One of the issues with respect to recruiting engineers…… [Read More]
Managing Intergenerational Workforces Effectively
Words: 1753 Length: 5 Pages Document Type: Research Paper Paper #: 75761985career in H
One major human resources issue at hand is the generational gap between workers, in particular with respect to generational frictions. Today's workforce is demographically diverse. Because of our aging population, many baby boomers are staying in the workforce longer than before, there are Gen X and Gen Y and now the millennial generation is entering the workforce. Yet, there are substantial differences between these generations, and those differences create certain frictions. Generation X workers are the most experienced, and the oldest, yet they are also the least likely to have mastery of modern technology; millennials are the opposite. aised with technology - the youngest ones have never experienced a world without the Internet -- they are adept with modern technology, but lack meaningful real world experience. The value systems of these respective generations are also quite different -- the younger the worker is the less likely the…… [Read More]
Compensation and Benefits The Modern Workplace
Words: 1053 Length: 3 Pages Document Type: Essay Paper #: 48557321Crafting a Compensation and Benefits Plan: Looking Ahead in the Modern Workplace
Increasingly, technologically-driven businesses have become more and more reliant upon attracting top talent to gain a competitive edge. Perhaps the most obvious example of this is the Google organization. Google’s Internet search engine is virtually synonymous with searching on the Internet itself. Google offers generous salaries and time off to its employees. It also offers many amenities, such as free food, medical care, dry-cleaning, fitness classes, and even buses from certain common location hubs in the surrounding area. This enable employees to remain focused on work as well as removes many of the inconveniences of modern life (Cain, 2017). To reduce stress levels about balancing personal and professional lives, Google even offers the option of allowing employees to bring pets to work and daycare (Cain, 2017).
Amazon has been taking the lead from Google, also offering catered lunches,…… [Read More]
Integration of Technology Into School
Words: 2079 Length: 7 Pages Document Type: Research Paper Paper #: 43090587
This means that teachers may need additional training which can be delivered in-house or outsourced depending on the localized requirements and levels of computer-based and information resource expertise in the teacher cohort. The full impact of a comprehensive integration of technology in the classroom is characterized by one educator thusly: "The infusion of technology has been a great blessing for the school and will have staying power. Learning has been totally transformed. e expect that this will pay tremendous dividends as the progress of these students is measured through standardized tests and other methods for the remainder of their school career" (Fox 24).
Example No. 3. Technology is ubiquitous, and its use is not only common business practice throughout the known world, its use in educational settings has become commonplace as well. It would be irresponsible for teachers to ignore potential opportunities to improve their delivery of educational services using…… [Read More]
Bridging the Generational Gap in the Workplace
Words: 505 Length: 2 Pages Document Type: Essay Paper #: 55077430Bridging the Generational Gap in the Workplace
The proposed study will be guided by the following research questions:
What are the current main intergenerational obstacles in the workplace?
What are the preferred leadership styles of different generations?
What are other workplace preferences among the different generations?
How can organizations overcome current intergenerational obstacles in the workplace?
Conceptual Framework
The conceptual framework to be used in the proposed study concerns the breakdown of the generations that are currently employed in the United States as set forth in Table 1 and as conceptualized in the workplace in Table 2 below.
Current Estimates of Generations in the U.S. Workforce
Generation
Birth Years
Estimated Number
Matures
1900-1945
million
Baby Boomers
1946-1964
million
Generation Xers
1965-1980
million
Millennials
1981-?
million
Source: Based on textual data in Fabre, 2007
Table 2
Conceptualization of Continuum of Workplace oles Occupied by the Four Generations
Healthcare ole
Generation
Birth…… [Read More]
Marriott and IMC
Marriott: Background
Marriott refers to one of the biggest hotel brands in the nation, which took truly in many ways represents the American dream and the American spirit of entrepreneurship and development. The company had very humble beginnings, starting in 1927 from an A&W oot Beer stand in Washington DC by J. Willard and Alice S. Marriott: over the next 30 years is developing into a full food service business (JW Marriott, 2013). The Marriott group further embodied American values of hard work and productivity in that "For the next fifty-eight years -- until his death in 1985 -- J. Willard Marriott rarely rested. Whether adding locations, perfecting procedures or expanding into new enterprises, Marriott breathed, ate, and lived his company" (JW Marriott, 2013). This is a shining example of how the company has used unselfish actions as a means of benefiting humanity and building a stronger…… [Read More]
Marketing Citroen Ds in Australia
Words: 3443 Length: 11 Pages Document Type: Essay Paper #: 63645882Citroen DS3 is a small car that is marketed by the French automaker Citroen. The DS3 was originally launched in 2010. It comes in two main variants, the regular DS3 and the Cabrio. The car is in the supermini class, wherein it competes with the likes of the Mini Cooper, the Smart Fortwo and other very small passenger cars. This paper will examine the marketing of the DS3, with particular reference to the Australian context. The marketing will include the 4Ps of price, promotion, place, and product. The analysis will also determine the target market and market segmentation for this car. The core value proposition and other key marketing elements will be discussed as well. The analysis will be based on the marketing materials provided by the company online, with analysis rooted in marketing theory.
Brief Overview
The automobile industry uses extensive segmentation of its products. Most companies in the…… [Read More]
The Five Forces That Shape Competitive Strategy
Words: 1941 Length: 6 Pages Document Type: Essay Paper #: 39741145Five Forces
The concept of the five forces is rooted in the idea that these are the five forces that influence whether an industry or company can be profitable. A company, when formulating its strategy, will seek to find ways to shift these forces and manipulate them in ways that allow the company to be profitable, preferably sustainably profitable. As Porter (2008) elaborates, the five forces that shape competitive strategy are the bargaining power of buyers, the bargaining power of suppliers, the threat of new entrants, the threat of substitutes and the intensity of rivalry within the industry.
About the Company
The company to which the five forces will be applied is Tesla Motors, the electric car maker. Tesla is a relatively new player in the industry, has a tremendous reputation with respect to product quality, but has yet to turn a profit, has a tremendous bleed rate, but it…… [Read More]
.....entrepreneur one must endure multiple hardships. These hardships define people as leaders or failures. Women in the last few decades have amidst gender inequality, started businesses. This had led to a major growth in the number of women entrepreneurs in a predominantly male-dominated area. However, while women entrepreneurship has written, the persistent inequalities and continued views of women have led to the assumption that entrepreneurship may still be gendered. Meaning, society views only men as the main bread winners and capable of being effective leaders that entrepreneurs are defined as. This paper supports this assumption and will provide evidence of gendered entrepreneurship as well as literature that goes against such notion, demonstrating the potential for the gender gap to narrow in the future.
To first understand the potential of gendered entrepreneurship, one must first define it. Gendered entrepreneurship is a hypothesis considering entrepreneurship to have gendered patterns. The UK was…… [Read More]
Using Emotional Intelligence in the Workplace
Words: 4903 Length: 15 Pages Document Type: Essay Paper #: 13781453Emotional Intelligence and the Role it Plays in Project Portfolio Management
One of the most important and essential qualities of leadership needed in today's multigenerational business world is Emotional Intelligence (EI). EI is a "people smart" type of intelligence -- it enables an individual to read a person and provide the right kind of emotional feedback and/or responses to that person's needs. Leaders who demonstrate strong emotional intelligence are able to improve project performance because they focus on the individuals within a team rather than simply or exclusively on goals and procedures (Cacamis & Asmar, 2014). EI allows one to be person-centered, oriented towards responding to emotional cues that the other is consciously or unconsciously displaying in their words, behavior, body language, and communications. Effective use of EI can help organizations to promote a stronger workplace culture, stronger teams, and stronger performance overall (Den, Deanne & Belschak, 2012). In a…… [Read More]
Managing People Bridging the Generation
Words: 1686 Length: 4 Pages Document Type: Essay Paper #: 3539351This is also in defiance of the usual job search and reward method -- instead of salary-driven, Millennials are fulfillment-driven.
Through these intergenerational pairings, companies hope to tap into this valuable, selfless idealistic pursuit of knowledge and social capital for its own sake, while not losing the work ethic and focus of older generations. The experiment at andstad has been quite successful in many instances, although the degree to which the two personalities melded, it was reported, often varied between teams. Of course, a Baby Boomer might wryly observer that the fact that the degree to which the partners liked one another was so influential in the team's success might be seen as 'very Generation Y' Generation Y, the Google generation that spawned the search engine created by a company where work and play have almost no division at all at its corporate headquarters, wants to have fun at work,…… [Read More]
Evolution of Civilizations as a
Words: 4219 Length: 10 Pages Document Type: Term Paper Paper #: 37397855, lands useful to man, but according to technical and conspicuous for purposes that each civilization.
When business needs and adds prestige to urban heritage, religions, however, that mark their territories of pagodas, churches, monasteries, mosques and other places of worship, this singularity is affirmed more, while the forms of urban and rural habitat are specified, they are luxuries or miserable. And civilization, always customary in everyday life acquires additional visibility monumental materializing the skills of craftsmen-artists who enrich the work of the builders.
Added to this are, of course, the wealth and prestige that comes from adding additional, oral traditions of all time, written tradition gradually spread to shops and palaces, and the ideological apparatuses of all kinds, from which they eventually win the depths of peoples. o, the graphics become, like languages, distinctive marks of the various civilizations.
Maturation profoundly affects trade flows of civilization. On the one…… [Read More]
Improve Student Motivation This Is
Words: 3181 Length: 11 Pages Document Type: Literature Review Paper #: 35011813For example, let's say that a student has tremendous amounts of respect for their history teacher. While at the same time, they do not like their math teacher. These two contrasting views will have a negative impact on how they will deal with a host of situation. As, the student is more willing to listen to ideas of teachers they like and respect. Whereas those educators, that are often looked down upon will be ineffective in reaching out to their student. This is significant, because it is showing how inside the classroom the teacher must be able to relate to each person. As a result, the way that this idea can be used in the classroom is to establish an initial foundation of support for the educator and the views that are being presented. The way that this is accomplished is through effectively reaching out to the student by ensuring…… [Read More]
This strategy of investing face-time has continued to scale extremely well in the U.S., yet has faced many challenges in other nations that value data, hard numbers and strong methodologies to validate the claims of products. One nations' buyers of cosmetics in particular, the Japanese, are more focused on the specifics of the how a product is produced and want to know in great detail what the ingredients are in specific measures. The level of data analysis presented by cosmetics providers in Japan is often taken as a measure of the elegancy and exclusivity of a given cosmetic product over another (Grammenou, 2009). Due to these wide variations in how cosmetics are sold, Avon continues to excel in westernized cultures with the U.S. being their flagship market. In Asian cultures were the depth and sophistication of data is an indicator of exclusory and elegance, Avon continues to struggle in other…… [Read More]
Renting vs Purchasing a Home the Decision
Words: 1732 Length: 4 Pages Document Type: Thesis Paper #: 33712227Renting vs. Purchasing a Home
The decision to rent a home, rather than buy one, is complex but comes down in favor of renting. In addition to a credit shortage, buyers are skittish about investing their money in what seems to be a losing proposition. After all these factors are considered, the thriving rental market is no surprise.
The decision to rent a home, rather than buy one, is complex but comes down in favor of renting. After the housing bust, homes are much less expensive than they used to be, but credit for purchasing a home is harder to find. In addition to a credit shortage, buyers are skittish about investing their money in what seems to be a losing proposition. Baby Boomers, who do have more assets than their grandchildren in Gen Y, are no longer interested in the upkeep associated with large homes. Gen Y, entering the…… [Read More]
Importance of Motivating an Age Diverse Workplace
Words: 3167 Length: 10 Pages Document Type: Research Paper Paper #: 47093914motivation to an age divese wokplace. It ceates the undestanding of motivation in the context of a divese wok envionment. The pape explains why it is impotant fo manages of oganizations to acquie skills and knowledge egading divesity management. It pesents vaious challenges that manages face when motivating a divese wokfoce. The pape pefoms a desciption of the divese skill set that benefit oganizations which incopoate diffeent geneations of employees. The eseach fostes knowledge on the chaacteistics of vaious geneations, fo example, the Wold Wa II geneation, Baby Boomes, Geneation Xes and the millennial geneation. On this, it identifies vaious aspects such as attitudes, pefeences, and ways of thought and factos that motivate them. It descibes how an oganization benefits fom young and old geneation wokfoce in tems of taditional and technological skills. The pape povides infomation on the consequence of divesity, fo example, impovement of output, pomotion of innovation…… [Read More]
Sociological Analysis of Hyperconnectivity Sociology Hyperconnectivity Is
Words: 1133 Length: 3 Pages Document Type: Research Paper Paper #: 97221229Sociological Analysis of Hyperconnectivity
Sociology
Hyperconnectivity is a fairly new concept that it is indigenous to the 21st century. The term was coined only a few years ago by Canadian social scientists as a way to describe how people are connect via machines, networked organizations, and networked societies overall. Thus, this is a term that could have been coined now. "Hyper" is usually an adjective to describe a state of excess excitement and unruly energy; "hyper" as it exists as a prefix coming from the Greek language, means abnormal, unusual, and appearing in quantities beyond what is normal. Both definitions can be useful when considering the global culture or state of hyperconnectivity that much of the world finds itself in during the 21st century. We have mobile devices that connect to the internet wherever we are and wherever there is an internet connection. We have long since had computers and…… [Read More]
Economic Situation What Current Macroeconomic Situation U S
Words: 1044 Length: 3 Pages Document Type: Essay Paper #: 92847461Economic Situation
What "current macroeconomic situation" U.S. (e.g. U.S. economy concerned unemployment, inflation, recession,)? What fiscal policies monetary policies time? Key concepts include paper -- data trends unemployment, inflation, GDP growth, expansionary fiscal policy tools, FOMC, easy money policy tools terms class.
What is the current macroeconomic situation in the U.S.
The United States is no longer mired in a full-blown recession as it was in 2008, but the process of economic recovery has been long, slow, and onerous. At present, unemployment is hovering around 7.9%. This reflects a slight increase from the last quarter. The U.S. seems to be in a precarious position, neither in full-blown recessionary mode but not entirely recovered. Of particular concern is the fact that "the increase [in unemployment] was much sharper for millennials, up from 11.5% the month before and 10.9% in November 2012" (Kingkade 2013). Young people were particularly hard-hit by the recession.…… [Read More]
Multigenerational Issues in Leadership
Words: 8003 Length: 30 Pages Document Type: Term Paper Paper #: 75308117multigenerational issues of leadership in the workplace. The discussion explores the differences between the traditionalist generation, baby boomers, Generation X and Generation Y the discussion also focuses on how the differences between these generations have affected the nursing shortage that America is now faced with.
Our discussion examined the nursing shortage which has been caused by the ageing baby boom population and the lack of new recruits. It seems evident from the research conducted that the nursing shortage has also been caused by job dissatisfaction. Many nurses are dissatisfied with their jobs because of increased working hours, inadequate pay and stressful working conditions.
This discussion also focuses on the characteristics of the four generations mentioned above. The traditionalist generation is known for the top-down leadership style that offers very little feedback and allows management to have all the power in the organization. The traditionalist generation is composed of individuals that…… [Read More]
Economics and Happiness Isaac Singer's Novels the
Words: 1419 Length: 4 Pages Document Type: Term Paper Paper #: 90062052Economics and Happiness
Isaac Singer's novels The Slave and Satan in Goray share a great number of similarities. Both novels are centered on the theme of religion, and delve deeply into a number of passions. Further, both books share Singer's repulsion with the slaughter of animals. All in all, however, The Slave is a much more subtle and personal look at the role of religion than the larger than life look at religious Messianic fervor depicted in Satan in Goray.
Isaac Bashevis Singer was born near arsaw as the son of a rabbi, and moved to the U.S. just before I. He began to write professionally as a arsaw journalist between I and II. His early works of fiction were novellas and short stories. Satan in Goray appeared in 1935, just before Singer immigrated to the United States. The Slave was written in 1962, when Singer was firmly entrenched in…… [Read More]
Harley Davidson is somewhat hamstrung by a narrow product range and demographic, but there are some good opportunities for the brand. The biggest opportunity lies with the millennials. HD is a brand that relies on a long-term relationship with its customers to drive revenues, and this occurs over a 20-40-year period in their lives. The company's recent run of success was based on the baby boom generation, and while that is declining the next major cohort is the millennials (Ets-Hokin, 2011). HD needs to start planning now to capture this market at a relatively young age and hold it for three or four decades in order to enjoy sustained success. The other major opportunity is with overseas growth. While HD has long struggled to break into international markets, these markets still hold considerable promise. The Middle East and China in particular are good markets where wealthy clients have plenty of…… [Read More]
Demand and Supply
There are a number of different factors that Edgar needs to take into consideration with his idea to invest in the gas station business. Let's pretend for a minute that he is not just paying the fair market value for the gas station -- he is -- and simply discuss his theory about the economics of the gas market. If the market for gas stations is even remotely efficient, the price of that gas station will be the present value of expected future cash flows, meaning that all of the knowledge about the determinants of the gas market are already priced into what Edgar is going to pay. His profit comes from the value that he can add to the station through his own management. But let us digress and get Edgar up to speed with what the market has already priced into that gas station.
There…… [Read More]
Psychographic Population Segments Part B Discuss 6
Words: 635 Length: 2 Pages Document Type: Essay Paper #: 75663504psychographic population segments. Part B: Discuss (6) main social/Cultural
In order to discuss the three primary psychographic population segments that are existent today, it is necessary to clarify the meaning of psychographic segmentation. This term merely means stratifying people according to their attitudes, belief systems, opinions, activities, behaviors, and interests. The most readily available and convenient way to stratify the current population, then, based on these factors is to do so by generation. Thus, the three principle psychographic population segments involve the so-called Baby Boomer Generation, Generation X (which is sometimes grouped together with Generation Y) and the generation known as the millennials or "Generation Me" as affectionately termed by renowned author Jean Twenge.
There are several really salient social and cultural trends that have impacted online exchange. Of these, one of the more relevant today includes reputation. eputation is best defined as the public perception of a certain company,…… [Read More]
Interface Is The Zone of Relation That
Words: 1197 Length: 3 Pages Document Type: Essay Paper #: 53649107Interface is "the zone of relation that comes into being between human beings and machines, device processes, networks, and even organizations" (Hookway's, 2014, p.39).
What are popular interfaces?
Popular interfaces like the SoundCloud interface, offer music streams, and free music downloads. Another popular interface, Netflix, offers movie suggestions based on ratings and viewing history.
What is your new interface?
The new interface is a media based interface with several features including a lyrics and musical notes option, streaming music, and suggested songs.
Describe it
The media interface will focus on lyrics and song streams. Many people want to see and learn new songs. Think of the app like Sound Cloud, except the user has the option of viewing the lyrics. Another things that websites often do not feature, is the musical notes, composition of songs. People may want to learn to play a song or sing a song that they…… [Read More]
Sharon Helgason Gallagher and the Art Book in the Internet Age
Words: 2719 Length: 8 Pages Document Type: Reaction Paper Paper #: 50808955headline from May 2015. "Picasso's omen of Algiers Smashes Auction Record," is how the BBC phrased it, on May 12, noting that "Picasso's omen of Algiers has become the most expensive painting to sell at auction, going for $160 million" (Gompertz 2015). In the frequently dicey and volatile early twenty-first century economy, it is clear that high art has managed to maintain its value in a way that the mortgage of a Florida homebuyer or the Beanie Baby collection of a midwestern housewife have not. It is now almost eighty years since alter Benjamin issued his famous meditation on what precisely the value of the visual arts could be under late capitalism, "The ork of Art in an Age of Mechanical Reproduction." The subject of what art means in an age where reproductions of art are ubiquitous has been around for a while. But Benjamin had never seen the Internet.…… [Read More]
Luxury Brand
The business idea is to start a luxury brand. The concept of luxury is difficult to pin down, because it is relative. Marketers have misused the term commonly, but despite this, and the emergence of a substantial grey area, the category of luxury brand is still understood fairly well by consumers. Theoretically, luxury falls at one end of a luxury-necessity axis. A luxury brand, therefore, implies that the product's benefits fall almost entirely towards the luxury end of this spectrum (Heine, 2014). Any given product has a certain intrinsic value -- a car is a means of transportation. But luxury implies that the intrinsic value is a relatively small portion of the total value. Most of the value in a Bugatti Veyron lies far beyond its utility as a transportation machine. The same can be said for any luxury brand -- very little value in a Hermes scarf…… [Read More]
Analyzing and Understanding Generation Y In the Workplace
Words: 1078 Length: 3 Pages Document Type: A2 Coursework Paper #: 91197175Generation Y in the Workplace
Clifford and Behrstock's (2009) policy brief and study report aims at aiding district, state, and notably -- school-level heads -- in acquiring a better understanding of the generation Y (Millennial generation) so as to better support and manage teachers. The goal is improving the learning-teaching process, for present as well as future student generations. Drawing on studies from the educational field and beyond, this report explains how leaders at the school level can make sure the profession of teaching profits from millennial teachers' talents. It starts with a review of workforce and sociological research on this generation (i.e., Gen Y/Millennials), following which, it offers literature review results of strategies to retain emerging Generation Y talent in the nation's private sector. This is followed by a recent analysis of practices for new-teacher support and retention. Lastly, it provides strategies that may be implemented by efficient school…… [Read More]
Trends and Best Practices in HR
Words: 1767 Length: 5 Pages Document Type: Term Paper Paper #: 16335745Business, Legal and Financial Environment
SEIIC is in a technical insurance business. While the business has changed from its traditional characteristics since 9/11, those changes were not outlined in the case so we actually know very little about the challenges that the company is facing in the industry today, just that they are struggling. The business environment is getting more competitive. This could mean that there is competitive from foreign providers, or just new domestic companies entering this business. Insurance was always a quantitative business in nature, so it is also possible that with the rise in built-in diagnostics, the role of the inspector for heavy equipment has changed significantly and may even be less of a technical skill than it once was. Certainly, the skill set demanded of the workers is going to be slightly different. Otherwise, the way that government regulates the insurance business has not changed much,…… [Read More]