Multinational Companies Essays (Examples)

Multinational Companies and Ethical Theories Human Rights

Multinational Companies and Ethical Theories:

Human rights issues in the global supply chain are one of the major challenges that multinational companies face in their operations. While these firms try to support human rights through various initiatives, the also violate these rights through other practices that characterize their operations (Arnold, 2010, p.371). The human rights paradigm has extended to incorporate emerging actors to an extent that the debate on these rights is no longer limited to individual states. Multinational companies have been included in the human rights paradigm in the global supply chain is because they are holders of human rights. egulations for human rights protection are particularly important to these firms because of their organizational structure, total influence, and mode of operation (Deva, 2004).

One of the major concerns for governments, scholars, and non-governmental organizations is how to influence the human rights behaviors of multinational companies. This concern is…… [Read More]

Policies and Procedures for Multinational Companies

Multinational Success

The author of this report has been asked to speak to a hypothetical company that is ramping up global production of a selected product. For the purposes of this report, the author will focus on consumer electronics. The different facets and issues within the business that will be answered to will include a list of best practices, the key benefits of creating such policies, the major ramifications that could be faced if those policies are not created and followed, the significant ways in which the long-term sustainability of the company will be served by the policies and whether or not the practices will create a competitive advantage for the company. When it comes to the last of that list, an example company will be given to prove the point. While some companies do fine without a list of best practices and similar policies, having everything in writing, communicated…… [Read More]

Managing in Multinational Companies in

Still, what has to be mentioned at this state is that the productivity is increased at the level of repetitive team tasks. In other words, when the tasks of the team are less repetitive, when they are new and involve creativity, the productivity of the team decreases. This is explained by the fact that the members in a homogenous team are alike and tend to have the same reaction to a change, and this reaction can be one of resistance.

In the context of managing an international project, the team will often be confronted with the need to reshape the team tasks in order to meet changing needs and features, such as changing legislations, changing customer needs, intensifying competition and so on. All in all then, the more important disadvantage of the homogenous team is that it is more rigid.

The homogenous teams tend to be less inclined to accept…… [Read More]

Globalisation by Their Nature Multinational Companies Have

Globalisation

By their nature, multinational companies have culturally diverse social capital, and need to adopt strategies to maximize the benefit that this capital has to the business. The field of human resource management plays a significant role in unlocking this social capital. Job descriptions and benefits programs provide motivation for employees that fits with their individual and cultural needs, in addition to meeting the needs of the organization. This paper will outline some of the issues with respect to unlocking social capital within the multinational corporation.

Social Capital

Taylor (2007) notes that social capital can be created within organizations. In particular, the relationships within the organization and the relationships that the organization has with external groups and individuals can be critical to success. There are many cultures where social capital is critical to success. The human resources department should be able to understand when crafting job descriptions where social capital…… [Read More]

Challenges Facing Multinational Companies

Human esource Challenges Facing Multinational Entities

Human esource Challenges American Companies in Venezuela Encounter

To remain competitive, U.S. firms, and indeed other global firms, have found it necessary to venture to other markets. Although, there are numerous benefits to be reaped from such a move, global companies often have to contend with a number of challenges. Some of these challenges have got to do with the hiring of both local and expatriate talent. This text highlights some of these challenges -- in the Venezuelan context.

Challenges in Attracting and etaining Local Talent

Skill Barrier

To begin with, one of the most significant challenges American multinationals encounter in Venezuela is skills gap. Unlike their counterparts in the U.S. not many Venezuelans possess the skills necessary to run or manage specialist functions of a U.S. multinational subsidiary. Indeed, this is one of the key reasons that could motivate American companies to 'export'…… [Read More]

Multinational Company

Sony Corporation

Nearly every large, well-known corporation transacts business in multiple countries and states. The relationship between corporations and the countries and states they transact business in has traditionally resembled a double-edged sword. On the one hand, countries and states need businesses in order to generate tax revenues and stimulate economic growth by creating new jobs. However, countries and states often have varying cultural, legal, political, and social norms and desire that businesses conform to such norms. In order for corporations to succeed and maintain a balanced relationship with the various countries and states business is conducted in, there must be respect, understanding, and willingness to adapt.

This paper analyzes and examines the multitude of issues related to Sony Corporation conducting business in Germany. Part II gives an overview of Sony Corporation, including the cultural, legal, and political environment both in the United States and Germany. In Part III, issues…… [Read More]

TNT Is a Multinational Company Specializing in

TNT is a multinational company specializing in the express service delivery. The company delivers parcel, document, and mail to its customers domestically and globally. Following the global recession, competitions, and recent development in the electronic message delivery, the company has recorded a decline in the profits delivered to the shareholders in the last few years. This document develops a marketing plan to improve the company sales and boost the revenue. The marketing plan will target Netherlands, the UK, and North America. The marketing plan will also target the emerging countries such as China, India and South America. The brand positioning will be used as promotion strategy where company will use its strong brand to differentiate itself from the competitors. Moreover, TNT will employ 7Ps (Product, Price, Promotion, People, Place, Process and Physical Evidence) as the marketing mix. TNT will use brand technique to differentiate its products in the market and…… [Read More]

Multinational Acquisition

Acquisition that I am studying is the Google acquisition of Motorola's mobile business, Motorola Mobility, for $40 per share, or a total of $12.4 billion (Google, 2012). Both companies are active in the mobile communication space, Motorola Mobile in the handset space and Google with its operating system. By acquiring the technology and patents of Motorola Mobile, the latter of which Google valued at $5.5 billion (Reisinger, 2012). The acquisition was made entirely with cash, of which Google has no shortage. There were also significant tax benefits associated with the deal, including the ability to reduce taxes as the result of the ongoing losses at the Motorola Mobility division, which will continue to be run independently. This paper will outline a number of issues pertaining to the accounting elements of this deal. Although both firms are American, they are multinational companies and there will be some theoretical explanation of how…… [Read More]

British American Tobacco Company Business Ethics the

British American Tobacco Company: Business Ethics

The British American Tobacco company is a multinational company with over 200 brands that they have developed under the guidance; the company is staggeringly successful, selling 694 billion cigarettes in 2012 (bat.com). The worldwide company sees itself, and many would argue, rightfully so, as a powerful forces that has stimulated economies all over the globe in lasting and measurable ways: in 2012, the company's "subsidiaries enabled governments worldwide to gather more than £30 billion in duty, excise and sales taxes on our products, more than seven times the Group's profit after tax" (bat.com). Being a stimulus to the economy and a pillar of economic stability is something that company prides itself on: British American Tobacco has 44 factories in 39 countries, employing 55,000 people worldwide in a massive multicultural workforce (bat.com).

The company claims that it gives each local factory a tremendous amount of…… [Read More]

Employee Satisfaction With a Company's Review Process

Employee Satisfaction with a Company's Review Process

The following research examines the reason for a decline in employee satisfaction regarding the review process at XYZ, Inc. The results of the survey revealed that sample biases may have confounded the results and that the survey will have to be re-administered to reflect the true attitudes and results of the preliminary research leading up to the current survey. The result showed a high degree of satisfaction with the quality and quantity of management feedback. The results of this survey are inconclusive and further research will need to be conducted to eliminate the possible effects of sample bias.

Delimitations (See Leedy)

Premise

Hypothesis

Research question(s)

Evaluation Objective

Development Objectives

Participants

Researcher

Survey Group(s)

Assistants

Site contact

Timeline

Chapter II

A. Literature Review

B. Introduction

C. General Management Issues

D. Project Related Issues

E. Conclusions

F. Definition of Terms

G. References

H. Project Submission…… [Read More]

Coca Cola Company Overview Coca-Cola

Typically, buyers have the ability to switch their tastes from one soft drink brand to the other.

Barrier to Entry: It is very difficult to enter the industry due to several factors:

First, a new firm will need to implement economic of scale to enjoy cost reduction and compete favourably within the industry. To establish economic of scale, a new firm will require huge capital investment ranging from several millions of dollar. Huge capital needed to enter the industry serves as a barrier for a new firm. More importantly, a new firm will need to overcome the tremendous marketing muscle to establish market presence within the industry, and entering into the industry requires substantial capital. Moreover, government regulation is another factor making entry into the industry very difficult. egulations such as Soft Drink Inter-brand Competition Act are making the new entry nearly impossible in the U.S. market.

Assessment of the…… [Read More]

Pharmaceutical Companies Intellectual Property and the Global AIDS Epidemic

Pharmaceutical Companies, Intellectual Property, and the Global AIDS Epidemic

For this case study, six questions had been asked. The first one is: Should pharmaceutical companies distribute drugs at low cost in third world countries? What are the pros and cons of such an approach? The second one is: What are the principal arguments of pharma companies who oppose making exception to IP laws for developing countries? What are the arguments by NGOs and others for a differential treatment? The third question is: What impact would you expect South Africa's decision to levy duties on drug imports from Western nations to have on the international distribution of drugs to South Africa? The fourth question is: In June 2002, the WTO extended the transition period during which least-developed countries (LDCs) had to provide patent protection for pharmaceuticals. In your opinion, do you think this is an appropriate change in policy, or a…… [Read More]

Expatriate Remuneration in a Multinational Organization the

Expatriate Remuneration in a Multinational Organization

The purpose of this study is to determine the extent to which the regime that is adopted for the process of remunerating expatriates in Coca Cola Company is effective. Coca Cola is a very large multinational company and therefore the study is going to focus on how its expatriate enumeration policy is effective in the process of remunerating its expatriates who span all parts of the globe while having different positions. The study is going to concentrate on the general effectiveness of the different foreign remuneration regimes on the company's turnover and the corresponding effect of the remuneration policing in maintaining a perfect professional image of the company. The effectiveness of the expatriate remuneration is gauged using a variety of methods that are all geared towards the succinct and exact determination of the extent to which the policies of remunerating the expatriates is the…… [Read More]

HRM in an MNE Human Resource Management in an Multinational Enterprises

Human esource Management in Multinational Enterprises

Similarities and Differences between domestic and international HM

HM assumes a strategic role in almost all business organizations. It is the core of an organization's corporate strategy because it helps enhance their performance, create a sustainable competitive advantage and guides through enterprise management. This leads to the two similarities between domestic and international HM. Basic functions such as allocation, procurement, motivation, and utilization are similar whether in the home or foreign country. Both international and domestic HM serve same functions and activities in H recruitment, planning, training and development, performance management, industrial relations and compensation. Another aspect is linked to environmental forces, which drive the function of HM. These external drivers include economical, political, and cultural and legal have a significant impact on H activities in both domestic and international environment (McDonnell, 2011). In addition, they have similar fundamental human resource goals. First, they…… [Read More]

MNE Select Multinational Organizations Describe Main Line

MNE

Select multinational organizations describe main line business organizations. Examine ways companies utilizes internet part marketing strategies. Identify current potential problems recommendations improvement.

Multinational enterprises (MNE)s: Nike and Kellogg

Multinational enterprises (MNE)s: Nike and Kellogg

A multinational enterprise (MNE) is defined as a firm that is based in two or more nations. Although they began as iconic American companies, Nike and the Kellogg Corporation have operations all over the globe and have customers in almost all of the developed and much of the developing world. But because of the different types of products they sell, the ways in which they reach their customer base -- particularly online -- are quite distinct.

The multinational company Nike uses the Internet to both advertise its products as well as to sell its products. Nike markets fashion-forward sportswear that is supposed to fill a functional purpose, but also is noteworthy because of its style.…… [Read More]

General Electric Company GE Is a Multinational

General Electric Company (GE) is a multinational company that operates in more than 116 countries in North America, Europe, and Asia. The company specializes in the production of diversified industrial products, and is organized along 11 businesses such as Energy, Transportation, Infrastructure, Commercial and Consumer Finance, Equipment Service, etc. Over the years, GE has recorded financial success. In 2011, Fortune ranks General Electric as the 7th largest company globally, 13th most admired company, and 14th most profitable company. The company key competence lies in its great proven leaders who combine the company resources to achieve financial success.

The objective of this report is to present a competitive environment analysis of General Electric. The paper uses SWOT model, PESTEL model and five Porter forces to provide analysis of GE.

SWOT Analysis of General Electric

SWOT model refers to Strength, Weakness, Opportunity and Threat. SWOT model is a tool that analysts use…… [Read More]

Strategic Alliances Describe Each Company the Companies

Strategic Alliances

Describe Each Company

The companies analyzed are the Eastcom Systems and Convergence Strategies. Strategic alliance between Eastcom Systems and Convergence Strategies is formed in direct response to customer demands for International TEM solutions in EMEA and APAC regions. The alliance was formed in November 2009 wherein Eastcom Systems Pte Ltd., the global provider of world class universal cost optimization solutions for large and medium sized enterprises, formed an alliance with the Belgian-based Convergence Strategies, a leading business consulting and TEM solutions provider in EMEA. Both would then jointly serve other multinational corporations in the area of telecom cost cutting on a global basis. (Eastcom, 2011a)

Eastcom Systems from Singapore serves its customers through a network of partners while the Belgian-based Convergence is a business and ICT solutions which provides solutions to business change using business strategies and the supporting ICT solutions that support these strategies. The aim is…… [Read More]

Boeing Company's Health and Safety Regulatory Compliance

Boeing Company's Health And Safety egulatory Compliance

Boeing Company is a multinational company and is currently the world's largest airplane producer in the world. It is headquartered in Chicago., IL. It manufactures the largest passenger planes at the moment as well as manufacturing rockets, and other space shuttles. It also serves as a defense contractor being the world's second largest company to do so. It also serves as an air transport for hire for executive and VIP services as well as being of help to the state in times of crises with air travel management. As a large-scale manufacturer, the company makes use of several chemicals among other inputs that contribute to environmental degradation in several ways. This paper identifies several agencies and state organs within and outside America helpful that regulate Boeing's activities and ensuring that they promote environmental conservation.

Boeing in America

Boeing company has it base in…… [Read More]

Coca Cola Company Course Name Course Number

Coca Cola Company



The organization of choice for this paper is the Coca-Cola Company that is operating in beverage industry for more than a century principally manufacturing, distributing, and marketing nonalcoholic beverages globally. It mainly offers sparkling and still beverages. The Coca-Cola Company is a USA-based company, headquartered in Atlanta, Georgia and founded in 1886.

Amongst the market leaders in the beverage industry, Coca-Cola Company fights to remain on the top. Keeping up its reputation and serving the masses throughout the globe since the past many decades the company continuously adapts its product and process in order to satisfy the customers to the maximum possible extent. This research paper analyses the organization using the PESTEL analysis and SWOT along with an analysis of the information needs of the organization and how a customer relation management system (CM) can be integrated into this giant beverage firm that has ruled the beverage…… [Read More]

Boeing Company

Boeing Company

The mission statement of the Boeing Company is fairly simple, as it is based on the company functioning as a global enterprise that is unified and a leader in the aerospace industry. The company seeks to attain that leadership in this particular vertical industry through a number of different means, foremost of which includes embracing diversity and utilizing international resources, concepts and employees to truly earn its regard as an global organization. t seeks to actively amalgamate the aforementioned resources and to pool through them to actuate a degree of solidarity in the company and in its actions. To this end it is involved in a number of different processes within several international settings. Globalization, then, is one of the chief ways in which The Boeing Company attempts to fulfill its mission as operating as a leader in aeronautics. This organization also hopes to maintain a leadership presence…… [Read More]

Ritz Carlton HR Analysis Company Overview Human

Ritz Carlton HR Analysis

Company Overview

Human Resources Decision Criteria

Recruitment and Selection

Policy on Diversity

Training and Development

Company Overview

The Ritz Carlton is a high end hotel chain that operates in locations around the globe. Hotel locations reside in over twenty four different countries in over seventy different locations. The organizations current staff consists of rough forty thousand employees. The organization is structured so that it operates as a completely independent division of the Marriott International parent company. The hotels are often coupled with kinds of facilities that provide amenities such as spa treatments, golf facilities, as well as luxury condominiums.

The Ritz Carlton's mission and vision both include providing their customers the highest quality service in the industry as its core competency. Additionally, the class of consumers it serves has rather high expectations for what top quality service might entail and is extremely high compared to other…… [Read More]

Responsibility of Companies Has Historically

These claims are virtually all based on the concept that corporations - particularly multinationals -- should be held accountable for their actions within their sphere of operations. "Corporations, for their part, have responded in numerous ways, from denying any duties in the area of human rights to accepting voluntary codes that could constrain their behavior" (atner, 2001, p. 436). In fact, this very point is echoed throughout the literature; for example, "At the turn of the 20th century, corporations tended to disregard the public interest willy-nilly. And even as recently as one-half century ago, corporations had so much power over the marketplace and so little responsibility to society" (Sriramesh & Vercic, 2003, p. 450). Despite these trends, things are changing, though, as atner points out: "The last decade has witnessed a striking new phenomenon in strategies to protect human rights: a shift by global actors concerned about human rights from…… [Read More]

Does a Strong Sense of External Community Correlate With Exceptional Company Performance

strong sense of external community correlate with exceptional company performance?

Large multinationals are well-known for their involvement in supporting the community they work in and also for their support for sports, humanitarian and social causes. The profitability and high visibility of these companies in external community activities certainly makes one believe that external community involvement and exceptional company performance go hand in hand.

A closer analysis of the community relation exercise shows that in many cases such involvement is an extension of business activities. The multi-billion dollar profits, of course give the exceptional performers the ability to buy the goodwill of political parties, news media, and the community in general to look after their present and future interests.

Whatever the motives, external community involvement shows that the company is performing well and has greater ambitions. External community involvement is also a result of increased social awareness and there are cases…… [Read More]

Threats to a Company Is

These are most likely to be experienced in Middle East and Africa in almost the same magnitudes/levels of severity.

Public disorder and domestic extremism are most likely to affect companies operating in Middle East as compared to the ones operating in Africa

How the threats presented affect operations such as shipping, personnel security, and business continuity.

The threats presented above are most likely to presented affect operations such as shipping, personnel security, and business continuity in various ways. Terrorism for instance is most likely to disrupt supply chain/logistics of the company. It can also threaten the personnel thereby directly interfering with the business continuity of the given business. The level of terrorism could be too high to bear and this might force the company to close shop or relocated to other less risky environments. Crime such as piracy has a more direct influence on the business continuity and operation costs…… [Read More]

UPS Section 1 Company's Services

49% which shows that the company is able to earn $22 by investing $100 which is certainly a sign of financial healthy company. After analyzing the profitability ratio, let's now examine the efficiency ratios of the company.

Efficiency atio Analysis

Efficiency ratios (E) are the ratios which used to assess the effectiveness of a company. The specific rations come under the ambit of E are eturn on Asset (OA) and eturn on Equity (OE) (Daniel, 1992). Let's examine both the ratios.

eturn on Assets (OA) Analysis

An indicator of how profitable a company is relative to its total assets. OA gives an idea as to how helpful management is at using its assets to produce profit (Groves & Edward, 2004). Calculated by dividing a company's annual wages by its total assets, OA is displayed as a percentage. The computed OA figure and its graph is mentioned below,

UPS OA

Years…… [Read More]

Multi-National Report on Ford Motor Company

Multi-National Report on Ford Motor Company:

Ford Motor Company is a worldwide company that operates in both the Automotive and Financial Services sectors with its major operations being to build up, devise, produce and service cars and trucks. hile Ford's automotive sector basically sells vehicles under various brand names such as Ford, Volvo, Mercury and Lincoln, the financial services sector provide several automotive financing products both through and to automotive dealers. Ford's automotive sector is responsible for marketing trucks, cars and vehicle parts through the retail dealers, distributors and dealers in North America. Additionally, this sector offers a series of after-sale vehicle products and services in several segments like car accessories, maintenance, repairs and extended service. On the contrary, the financial services sector provides retail financing, wholesale financing and financing to profit-making customers.

Ford's financial services sector also provides other financing services incorporating loans to dealers for operational capital, developments…… [Read More]

Business in China Companies Have

Another factor that must be taken into consideration is represented by the business etiquette in China. Business etiquette in this country is significantly different than that of Western countries, but it is similar to other Asian countries. The analysis of business etiquette is based on the cultural dimensions that characterize the Chinese population. Same as in the case of other Asian cultures, China has a high long-term orientation, which means that the country's population has a strong attitude on persevering. Also, there is a high level of power and wealth inequality within the society. The Chinese culture is a collectivist one, and businessmen should refer to this fact in their meetings with Chinese partners (International Business Center, 2008).

The differences between the business etiquette in China and those in other countries refer to aspects like the appearance and clothing style, the behavior at meeting, offering and receiving gifts, and communications.…… [Read More]

Polish Companies Reacted to Ethical Issues and

Polish Companies Reacted to Ethical Issues and Changes in usiness Standards Since the Fall of Communism in 1989?

Poland's Economy Pre-Communism's Fall

Poland's Natural Resources

Minerals and Fuels

Agricultural Resources

Labor Force

The Polish Economy Under Communism

System Structure

Development Strategy

The Centrally-Planned Economy

Establishing the Planning Formula

Retrenchment and Adjustment in the 1960s

Reliance on Technology in the 1970s

Reform Failure in the 1980s

Poland's Economy After the Fall of Communism

Poland After the Fall of Communism

Fall of Communism

Marketization and Stabilization

Required Short-Term Changes

Section 2.3.2. The Shock Strategy

Section 2.3.3. Initial Results

Section 2.3.4. Long-Term Requirements

Section 2.4. Macroeconomic Indicators for 1990-91

Section 2.4.1. Price Increases

Section 2.4.2. Impact on Productivity and Wages

Section 2.4.3. Statistical Distortions

Section 2.4.4. Agricultural Imbalances

Section 2.4.5. Causes of Decline

Section 2.5.The Polish Post-Communism Privatization Process

Section 2.6. Structure of Poland's Economy: Post-Communism

Section 2.6.1. Fuels and Energy

Section 2.6.2.…… [Read More]

A Company Analysis Essay

QuintilesIMS services the healthcare industry and plans on expanding their reach internationality. Turkey is a country that has experienced changes in recent years. They offer universal healthcare with private health insurance options for individuals. The county is also looking for foreign investors within their healthcare sector, presenting a great opportunity for growth for the company.

Quest Diagnostics is also looking to expand and they offer laboratory services and information for clinical trials. Thanks to deregulation of clinical trials, more clinical trials may be formed without need for extensive research and concise data. Quintiles IMS is a data-driven company that has recently experienced a megamerger and has yet to eliminate or introduce all of their services. Quest Diagnostics has remained fairly stable and could provide options for Turkey faster than QuintilesIMS. However, the company can beat their competition through their data-driven approach.

They have the technological innovation Quest Diagnostics lacks as…… [Read More]

Change Implementation at Toyota Company

Kotter Change Management Model

Many companies around the world have used the emergent change approaches, but many have not been able to stand the test of time. From their experiences, Kotter's model has a long-standing high reputation with flexibility in dealing with the vast issues and problems experienced by companies during the change. Toyota is a lean manufacturing company, and their processes involve change and improvements. The changes that occur in the company require them to have the commitment of both the management and leadership; good channels of communication; team development; cultural readiness and the autonomy of employees. In our case, we are going to apply Kotter's model in dealing with their H situation where employees wish to be given freedom (Cameron & Green, 2012). They argue that must execute duties but lack that freedom and this has hindered them from giving their best. Additionally, they want the training they…… [Read More]

Apple Company Supply and Demand

Apple Inc. Supply and Demand

Apple is a U.S. multinational company that specializes in manufacturing and marketing of electronic products. Top Apple brands include iPhone, iPod, Apple Computer, and iPad. Globally, Apple is ranked as the second largest global electronic company with over $215.6 Billion revenue at the end of the 2016 fiscal year. Apart from the company superior financial performances, Apple has enjoyed high demand for its products globally based on the stylish method employed in designing the products. The iPhone is one of the major products of Apple Inc., and the company has recorded superior demand for the product since the product has been launched.

The objective of the paper is to investigate the supply and demand for the iPhone.

Supply and Demand for iPhone

The theory of supply and demand illustrates the quantity demanded versus the quantity supplied in the market. (Mankiw, 2007). The study discusses the…… [Read More]

Multinational Firms Face With Security

Often knowledge transfer faces the most significant threats in globally distributed MNCs, as the core part of their international property is included in the knowledge they are sharing across networks (Caelli, 2002). Knowledge transfer however is critical for being able to compete effectively on a global basis, as customers increasing a re buying expertise, not just products. This requirement is often exacerbated by local governments in foreign nations who often require disclosure of the data being transmitted in and out of their countries, with China being one of the most aggressive on this issue (Cohen, 2000).

Conclusion

The development of effective security strategies for MNCs needs to be predicated on the legacy, 3rd party and enterprise systems' integration requirements of companies as they grow quickly through mergers, acquisitions and global expansion strategies. Being able to unify the entire complex of systems in an MNC and making sure the integration points…… [Read More]

Company Coca-Cola

Marketing Strategy -- Coca Cola

Coca Cola Company

Marketing Strategy - Coca Cola

The Coca-Cola Company is a market leader with the market of 42% in the soft-drink industry and possesses a sustainable brand image due to its variety of products and product quality. The current study aims to analyze and discuss the current marketing strategies adopted by the Coca-Cola Company. The Coca-Cola Companies contains a large portfolio of products that are available in more than 200 countries of the world. The company holds the ability to develop its current and existing products in order to meet the customer preferences and demands.

History of the Company

Industry

Products

Global Marketing Strategy

Company's Brand

Target Market

Selection of Products

Pricing

Distribution

Advertisement and Promotion

Competitive Advantage

Discussion

Future Outlook of the Company

EFEENCES

Introduction

History of the Company

The Coca-Cola Company was incorporated in 1892 by Asa Griggs Candler and the…… [Read More]

Coca-Cola Company Coca-Cola Coke Is a U S -based

Coca-Cola Company ("Coca-Cola," "Coke") is a U.S.-based manufacturer and distributor of non-alcoholic beverage. The company recorded revenue of $46.5 billion in FY2011, and earned $8.5 billion in net income. According to the company's website, it sells products in over 200 countries, given the company near-global scope. This also ensures that Coca-Cola has substantial exposure to foreign currencies. This report will discuss a number of international financial aspects to Coca-Cola's business, including foreign currency risk and capital structure.

As Coca-Cola operates in just about every country in the world, there are a very few options for international expansion. The company's Mexican subsidiary is already exporting to Cuba, circumventing Helms-Burton. However, there remains one country where one cannot currently buy a Coca-Cola product, and that is the Democratic People's Republic of Korea (DPRK), or North Korea (Hebblethwaite, 2012). There is increasing wealth in that country, however, as the result of Chinese investment.…… [Read More]

Political Science Multinational Conflict Management

orks Cited

http://www.questiaschool.com/PM.qst?a=o&d=5002006259

Cuellar, Mariano-Florentino. "The International Criminal Court and the Political Economy of Antitreaty Discourse." Stanford Law Review 55.5 (2003): 1597+.

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Dahl, Richard. "A Changing Climate of Litigation." Environmental Health Perspectives 115.4 (2007): 204+.

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Fromkin, David. "International Law at the Frontiers." orld Policy Journal 15.4 (1998): 59-72.

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Koh, Harold Hongju. "Foreword: On American Exceptionalism." Stanford Law Review 55.5 (2003): 1479+.

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Scharf, Michael P. "The ICC's Jurisdiction over the Nationals of Non-Party States: A Critique of the U.S. Position." Law and Contemporary Problems 64.1 (2001): 67.

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Stacy, Helen. "Relational Sovereignty." Stanford Law Review 55.5 (2003): 2029+.

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Tiefer, Charles. Veering Right: How the Bush Administration Subverts the Law for Conservative Causes. Berkeley, CA: University of California Press, 2004.

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David Fromkin, "International Law at the Frontiers," orld Policy Journal15.4 (1998): 59. http://www.questiaschool.com/PM.qst?a=o&d=5002006259

Mariano-Florentino Cuellar, "The International Criminal Court…… [Read More]

Ganga Pharmaceuticals Is a Multinational Indian Corporation

Ganga Pharmaceuticals is a multinational Indian corporation that competes in the manufacturing of pharmaceuticals and related research and development with annual revenues of about $285 million. The company features one of the largest biotechnology parks in India and currently employs around 7,000 employees globally. In recent years, Ganga has acquired a number of companies in Europe and the United States, including C-Pharma, which was acquired in 2003 for approximately $17.2 million. As part of this acquisition, the human resources division at Ganga sought to align the newly acquired C-Pharma with the parent company, but met with mixed success due to some missteps in its administration of the transition. To determine where the company went wrong and what steps could have been taken to avoid these adverse outcomes, this study provides a review of the relevant literature in two parts. The first part provides an overview of Ganga, its operations strategy,…… [Read More]

Ethics Program Imagine Company Toyota Ethics Program

Ethics Program

Imagine company Toyota ethics program effective program . The Federal Sentencing Guidelines Organizations encourages firm set ethics programs. eview Website, located http://www.ussc.gov/guidelines, prior assignment.

Toyota Corporation is a multinational automaker in japan and is the world's largest automobile manufacturer. The company employs a large number of employees in different departments with different key objectives in order to achieve the organizations different objectives. Toyota Corporation has a corporate philosophy that is well communicated to the employees and facilitates the achievement of their goals. The managers of the organization view employees as the most important factors who contribute towards the achievement of set objectives. An ethics program is a systematic approach to raising ethical awareness of employees, providing education and guides on ethics.

Companies' focus of writing codes of conduct is transforming from writing the rules to regulate conduct to leveraging value-based codes that inspire principled performance among executives, management…… [Read More]

Mart Is an American Multinational Retail and

Mart is an American multinational retail and discount store chain having more than 1,100 stores across all the states of the country. Established in 2009, Max-Mart is one of the fastest growing retailers in the United States after Wal-Mart, Target Corporation, and K-Mart. In addition to the home country, Max-Mart also operates a number of independent retail and discount stores in Australia, United Kingdom, Japan, Thailand, and New Zealand. Other international locations of the company include Canada, Europe, and Mexico. Max-Mart is headquartered in Hoffman Estates, Illinois, United States. It has done a number of acquisitions and mergers during the last couple of decades. Max-Mart serves more than 3 million customers every day.

Max-Mart offers a wide array of consumer products and grocery items; including beauty and health care products, food items, toys, clothing, shoes, home and electronic appliances, bedding and furniture, books, medicines, magazines, jewelry, movies, music, games, sports…… [Read More]

Aztec's Capital Investment Company Overview

Thus, the paper provides the following recommendations on the strategies that the company will use to prepare its 3-year financial plan to achieve its corporate objectives.

First, Aztec needs to rely more on the share capital as source of fund than raising fund from the bank loan. Loan capital is the fund borrowed from the bank while the share capital represents the funds raised by selling shares to the public. Typically, share capital should be clearly a preferred option of raising fund because the company only liable to pay dividends for such funds which is only between 2 and 3% of the market value of the equity per annum. On the other hand, loan capital is a borrowed fund that has a fixed interest which a company should pay no matter its financial conditions.

Aztec would enjoy several advantages from raising fund from the share capital. First, the company will…… [Read More]

Bosch Company and Social Media the Bosch

Bosch Company and Social Media

The Bosch Company appears to have a strong and comprehensive presence within the world of social media. This is crucial as social media is a truly powerful and invasive tool that can be used to build relationships with new customers and strengthen already existing relationships with old customers. "Building a social strategy takes time and careful attention, but the point is: you need one. Many of my friends don't watch TV, don't read magazines or newspapers, and get most of their news from Twitter and Facebook. So where will brands have the best chance of engaging my friends? On Twitter and Facebook. Social media builds brand awareness in ways that no other form of media can and reaches customers who would be otherwise unreachable" (Barbara, 2012). The Bosch Company appears to have an acute understanding of this and has worked hard to create a truly…… [Read More]

Boeing Company the Impact of Mission Vision

Boeing Company

The Impact of Mission, Vision, and Primary Stakeholders on the overall success of the Boeing Company

The Boeing Company is the world's largest aircraft manufacturing corporation. It designs, develops, manufactures, and sells commercial aircrafts, military aircrafts, missiles, electronic and defense systems, satellites, and highly advanced information and communication systems for airline companies, aerospace research institutes, defense organizations, and governmental bodies. The Boeing Company aims to become the leading player in the commercial aircraft industry by promoting innovation and imagination, and serving the worldwide customers with technical excellence and superior services. Its vision and values are based on integrity, quality, customer satisfaction, shareholder value, and corporate social responsibility. The mission, vision, and corporate values shape the way Boeing formulates its business strategies for its worldwide operations. All these values and corporate principles provide a framework to the organizational members to adopt the best practices for the success and sustainability…… [Read More]

Apple the Computer Company With Relation to

Apple (the computer company) with relation to China. The paper will need to focus on the company's product development and supplier relations within the Chinese market.

Apple

"Apple Inc. (NASDAQ: AAPL; formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iork creativity and production suites. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977… Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012" (ikipedia: Apple Inc.)

The following essay describes Apple's relationship with China…… [Read More]

Taking a Company International

Company International

hen a market becomes saturated, it becomes more difficult to sell new items; there is a limit to replacement sales, and even adding 'bells and whistles' has limited appeal. In addition, in the cellular phone market, because of both technology improvements and manufacturing cost decline, the margin of profit on the innovations -- the bells and whistles -- declines rapidly as well. An example of this is the picture phone: when first introduce just a couple of years ago, a low consumer price was about $200; now they are sold as 'twofers' with prices for a pair as low as $40 or so.

The cellular phone market in the United States is mature, perhaps even on the verge of decline. So it makes sense to look for profitable markets elsewhere. Chile is an appropriate choice.

Beginning to sell our ABC Cellular phones and service in Chile will offer…… [Read More]

Cultural Conflicts in Multinational Corporations

Each customer's predictive score informs actions to be taken with that customer. usiness intelligence just doesn't get more actionable than that." (Siegel, 2009)

Predictive analytics involves: (1) a focus on actions; (2) rapid deployment; and (3) engagement of business and IT. (Siegel, 2009) Decision management is characterized by: (1) a focus on decisions; (2) the combination of business rules with analytics; and (3) putting predictive analytics to work. (Siegel, 2009) Irwin Speizer writes that there is a "new generation of workforce-planning tools" that offer great promise through the use of "sophisticated software and data-rich predictive-modeling techniques..." (Speizer, 2006) It is stated that the study of "internal staffing history and skill sets, external and internal business trends, demographic data and other variables" that the HR leader can "predict a company's talent-related needs years into the future." (Speizer, 2006)

V. Summary & Conclusion

Starbucks did manage to negotiate their way successfully through…… [Read More]

Smaller Company Offer Competitive Benefit Packages Employees

smaller company offer competitive benefit packages employees competing talent large corporations? FYI - School text book The Handbook Employee Benefits, Seventh Edition Jerry S.

Competitiveness of employee benefits in small size enterprises

The global economy is still striving to overcome the tremendous pressures of the economic recession that began in 2007 in the American real estate sector and soon expanded to the rest of the sectors, as well as the rest of the countries. The means in which each country or sector overcome the recession differ from one region to the other and the differences are due to elements such as fiscal policies, strength of the economic sector or the threshold for risk. Generically, more protective countries have proven better able to overcome the threats of the crisis (Bernitz and inge, 2010).

Despite the domestic particularities of each region, fact remains that overcoming the crisis should be a global effort…… [Read More]

Global Business Environment Multinationals Such

Some of the problems that this type of approach offered were:

Reliability issues -- many of these marketing directors had their own host perspective (local responsiveness) and the headquarter perspective (global integration), but none of the overarching overview that someone coordinating all the activities in other countries might have.

7. Research findings, Analysis and Evaluation

The results of the primary research are fully supported by the findings of the secondary research and backed by the general theory in the area of global marketing strategy. The marketing directors of both companies in all different regions (Asia, Latin America, Europe) have admitted to adapting their marketing strategies as much as possible to local specificities, but also recognized the important role that the headquarters and central marketing department played in the way they made their decisions, especially since the central departments were also coordinating the marketing budgets and were working towards creating economies…… [Read More]

MNC Multinational Corporations Mnc's There Is Some

MNC

Multinational Corporations (MNC's)

There is some debate on whether Multinational Corporations (MNC's) increase risk when borrowing foreign currencies. Those in favor of borrowing state that lower costs of financing can be achieved and it improves their ability to compete. Those against state that when an MNC borrows a foreign currency, they are essentially speculating on future exchange rate movements.

Multinational Corporations (MNC's) have a variety of options in regard to financing new ventures. Some believe that borrowing money in foreign currencies increase exposure to risk while others believe that it can be a beneficial position that lowers the cost of financing. It is reasonable to suspect that both positions have some truth to them and the individual factors that are relevant could be best determined on a case by case basis. A foreign investor entering an unfamiliar environment always faces risks, but there are some countries in which these…… [Read More]

Global Company Microsoft Affected Germany

"We have the right to question this situation," Zrihen said in the statement. "The presidency of the EU, which is a central element of the European legislative process, and is supposed to obey the democratic principles, accepts to be sponsored by a private company whose economic interests are directly put into cause by a legislative proposition on the agenda of the Council...Furthermore, knowing that the 'compromise' proposal emanating from the Irish presidency rejects all of the European parliament's first lecture amendments, which corresponds to the demands of Microsoft, there is a feeling of great worry"(Preimesberger, May, 14, 2004).

To conclude with, no one can deny Microsoft's positive impact on Germany, but this mustn't be used as a screen for its reprobatory actions that should be made public by the mass-media according to their gravity.

ibliography

Ketmann, Steve. "Germany Denies Microsoft an." Wired News. 19 March 2001.

Ketmann, Steve. "MS Denies…… [Read More]

Private Military Companies Iraq Illustrate a Trend

private military companies Iraq illustrate a trend warfare? -No, Historical reasons great empires employed a large number mercenaries.-What reasons, -Type firms, divided types- type spear

Private military companies

Today's society is more challenging and dynamic than it has ever been. And this trend is manifested within the military sector as well. Here, the employees in the division have to be better motivated in order to risk their lives and this motivation has to be complex, and include both financial and non-financial incentives. While the major non-financial incentive would be the sense of fighting to protect one's country, the financial incentive has to be substantial and significantly larger than that of any other category of employees.

The modern day army then integrates technologic developments to improve the nature and outcome of its operations. It as such strives to answer the more and more complex demands of the contemporaneous society and, in…… [Read More]

Home-Based Companies Are Slowly Shifting Their Business

home-based companies are slowly shifting their business operations to foreign companies to ensure they have an impact in the global business world. Given the current modern changes in international business developments, the number of expatriates is increasing for both long-term and short-term durations. For these organizations, sending employees overseas is an opportunity undertaken to improve business activities but without the right preparation, it is a challenging initiative to any organization. In this regard, companies are constantly training employees on international work issues to ensure their success in the global marketplace (Kontrimas, 2006). However, businesses face several challenges relating to hiring employees for their American-based business or expatriating employees to work in remote facilities, open new plants, and work with international clientele. As is the case H2O, mentoring future corporate leaders to successfully manage operations on a worldwide scale is a welcome step to ensure their operations are not limited to…… [Read More]

New Entity the Mother Company

To make an exact copy of the Manhattan headquarters, the executives will create the exact positions in China. They will discuss the requirements of the positions with the American employees and will search for those Chinese that best meet them. Also, the American homologue should participate to the hiring process. For instance, if the Chine company is looking to hire a Marketing Director, the Marketing Director within the Manhattan offices should participate to the selection, hiring and most importantly, the training process. In terms of training, the programs will have to be offered to all employees, not just the top-management ones. The primary goal of the training sessions will be to introduce the new associates to the operations, partners and goals followed by the mother company as to aid them best perform their tasks. Aside from this however, a vital issue is that integrating the Chinese employees into the corporate…… [Read More]

Coca-Cola Company Struggles With Ethical Crises

Coca-Cola Company. Specifically it will discuss and analyze the case study, including relevant facts and recommendations regarding the study. Coca-Cola is one of the most well-known and famous brands in the world, and it has been in existence since the late 1800s. This case study indicated that it faced several ethical issues in the last decade that eroded its credibility and created strife inside and outside the company.

Facts

The facts of Coca-Cola are legendary. One writer notes, "Both the Coca-Cola brand and company took an early lead in the soft-drink industry, for the brand achieved national distribution early on and the company has consistently dominated the industry" (Wolburg, 2003). Coca-Cola is one of the world's leading soft drink manufacturers, and they sell their product in at least 200 countries worldwide. They were the leading soft drink company for decades, and their main rival is PepsiCo, who they have been…… [Read More]

Ford Company Initially Established on

Ford Company has collaborated with many firms, but the most important three alliances have proven to be Percepta - a partnership with Tele Tech -, UPS Supply Chain Solutions and NewView -formerly e-Steel -. Still, the company's mission has many times proven to be difficult, especially because it has to face 22 competitors, the most important ones being DaimlerChrysler, General Motors and Toyota.Even though, the management staff has chosen to maintain the company's position on the market by designing 'smarter and more efficient models" of cars, which would be safer as well. In what the prices are concerned, many models, especially the luxury ones, can be considered quite expensive, but, on the other hand, the company provides its clients with the possibility to apply for credits, a marketing strategy which offered Ford Group the chance to register 49.39% of the market sales. Cutting prices would represent a future promotion plan…… [Read More]

UPS Foundational Facts and Figures Related to the Company's Creation

United Parcel Service (UPS)

Foundational facts

Current financials

Prospective assessment

Tough competition and soaring costs

Suggestions

United Parcel Service (UPS)

United Parcel Service (UPS) is an American multinational corporation that operates in three major industry sectors i.e. logistics service, freight forwarding service, and courier express service. UPS is services-based company and is headquartered in Atlanta, Georgia. The company has worldwide operations. Being a public limited company, it is traded on New York Stock Exchange (NYSE) having the ticker symbol UPS. Scott Davis currently serves as the Chief Executive Officer (CEO) of the company. The company operates through a structure of several subsidiaries operating worldwide. Some of the main subsidiaries of the company are The UPS Store, UPS Capital, UPS Logistics, UPS Express Critical, UPS Professional Solutions, and UPS Supply Chain Solutions. Total revenues of UPS for the fiscal year FY 2012 were $54.1 billion with an operating income of $5.874…… [Read More]

Ford Motor Company

World's Most Ethical Companies: Analyzing Ford Motor Company

The Ford Motor Company, herein referred to as Ford, is a U.S.-based multinational manufacturer of transportation vehicles, particularly luxury cars and commercial trucks. It was formed by Henry Ford in 1903 and has its headquarters in Dearborn, Michigan. The company currently ranks second among America's largest automakers; and is fifth in Europe, and eighth in the world. Cisco Systems, one of its largest technological partners, acknowledges that the company's high-level moral consciousness in the treatment of its stakeholders has contributed to its success year after year. This text outlines the various ways through which Ford demonstrates its moral responsibility to different stakeholders and examines how these acts contribute to the company's overall success.

Ford's Moral esponsibility towards Customers

Organizations have a moral responsibility to ensure that customers receive value for their money and are kept satisfied through high-quality products. Ford goes out…… [Read More]

Strategic Management Company Analysis Introduction

Beyond that, there is little evidence of clusterization either domestically or in the global market

The sugar industry is in decline. However, there remain a few opportunities. The first major opportunity is the growth in China. One of the true growth markets in the sugar world, China is increasing in affluence and increasing its consumption of sugar-laden estern foods. The Chinese market increased by two-thirds in just six years, from 2000 to 2006, and still lags estern sugar consumption levels. Another opportunity, albeit farther out in terms of time frame, is the U.S. market. To enter this market will involve the Australian government breaking down the trade barriers that U.S. sugar producers have erected. There are more threats. The first major threat is the growth of India and other producers. India is poised to become the world's largest sugar producer, and will have a significant impact on prices worldwide. Another…… [Read More]

Marketing Company G Wishes to Launch a

Marketing

Company G. wishes to launch a line of small appliances. The marketing plan is designed to guide the process of bringing that line to market. The line will initially begin with a couple of products, but will eventually expand to fill a broad portfolio of products. Within Company G, the small appliances line has been developed not only to take advantage of an opportunity in the market, but is designed to give Company G. A growing product line in order to bolster stagnating revenues. This plan will outline the process by which the line will be marketed.

Mission Statement

With its new line, Company G. has the objective of becoming a premium player in the small appliance industry. These new appliances will bring professional quality into your kitchen, but at domestic prices. Our mission is to help you cook your best.

Market Objectives

The target market for the company's…… [Read More]

Apple Company Apple Computer Inc Is a

Apple Company

Apple Computer, Inc. is a multinational corporation with its roots in the United States. It designs and markets consumer electronics, computer software, and personal computers (Shetty, 2011). The company has grown to rival the likes of Microsoft in the world of consumer electronics and computers. As such, its physical, monetary and human resources, as well as its knowledge and technology are used in such a way as to ensure the growth and sustainability of the company. Despite several criticisms, the company's current size and stature in the public eye remain testament to its effective use and management of the resources at its disposal.

According to Shetty (2011), the company's best-known hardware products are its Macintosh computers and the iPod, iPhone and iPad. It also promotes a range of software, including the Mac OS X operating system, iTunes media browser, iLife multimedia, and iWork productivity software, among several others.…… [Read More]

Dispersed Knowledge Within Markets and Companies as

Dispersed Knowledge Within Markets and Companies

As the world has penetrated into the age of advancements and innovations, it has given rise to increased globalization, which has resulted in intense and fierce competition in the marketplace on a universal platform. Companies and firms on a broad spectrum are now confronting numerous new challenges because of the competition that has rapidly grown within the marketplace. Therefore, it has become significant for the companies to be vigilant so that they can develop and implement the systems that meet the requirement of innovation of the current market and have the potential to act promptly in response to the new changes (itzer 2011).

A general perception has been developed that multinational corporations were the widespread firms that extensively practiced the dispersed knowledge. The globally dispersed locations of the firms confronted a need to assimilate geographically dispersed knowledge in order to create value to the…… [Read More]

Far East Trading Company

East Trading Company

From Stockholm's perspective, the clearest signs of the company's problems came from the FETC half- year report. As such, operating income was down by 26% in Swedish krona terms and most activities were encountering serious net operating losses.

In terms of operations, there were significant signs of accounting fraud and cost control deficiencies. Additional, many of the operations seemed to be function at much less than the desired potential. The Chinese plant is an excellent example: a state of the art production facility was operating at only 70% of its capacity. As we can see from these examples, the cause of the company's misfortunes had only a secondary cause in the Asian Crisis. The more important one was given by the bad management and organizational practices.

In terms of the financial situation, the company had contracted several important credits on the international financial market and the subsequent…… [Read More]