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NASCA from an OD Consultant perspective:
The National Association for Stock Car Auto acing -- NASCA established by Bill Frank (Senior) in the year 1947 is the sanctioning body for controlling stock-car racing and is the prime spot for providing information on car races, drivers, teams and industry events to its fans. NASCA works from the Daytona Beach, Florida considered the seat of auto racing having its offices across Mexico, Los Angeles, Toronto, New York, Bentonville Ark, Charlotte, Concord and Conover N.C. It is from these locations that NASCA approves 1500 races in over 100 tracks across 35 U.S. states, Canada and Mexico. NASCA's Governing Body prepares the rules, manages the events and ensures that the drivers adhere to the rules. Significantly, it controls the major racing series and selects a new Champion after the completion of every season. (Harris, 2012)
Considering a sport, NASCA is a diversity of racing…… [Read More]
The spectators predominantly making up the genre of who buys heavy machinery, tools, or other such products are found common in the areas where NASCAR is most popular.
A brand can be determined directly by its advertising in terms of its entire scope because the type and distribution of advertising can dictate the products salability and consumer base. For example; one may conclude that Egg-Nog is a holiday brand simply because it is only advertised during a certain time of year. udweiser is synonymously known for its Super owl commercials, which in-effect has given it an association as a 'mans-beer' or a commonality of such conglomerations components.
Sponsorship for a product helps to create demand for that product in several influential ways. In terms of NASCAR, sponsors are most interested in selecting a car and driver that is much more likely to be a winning car/driver. This is not only…… [Read More]
From that meeting, the National Association for Stock Car Auto Racing was born, and France, nor anyone else at that meeting could have envisioned what NASCAR has become today (History pp).
The first NASCAR-sanctioned race was held on Daytona's beach course on February 15, 1948, however, it was 1949, when what is now the NASCAR inston Cup Series, the premier racing division in America, was born (History pp). There were eight events held in 1949, and less than a year later, the country's first asphalt super-speedway at Darlington Raceway in South Carolina opened its doors for the new division (History pp). Characters became heroes, and names like Lee Petty, Fireball Roberts, Buck Baker, Herb Thomas, the Flock brothers, and others became as well-known to race fans as illie, Mickey and the Duke were to baseball fans (History pp).
In May 2004, after forty-five years of hosting two races in NASCAR's…… [Read More]
10). Branding a sport means picking the focus and emphasizing it. For instance, "Nissan ranks high on the shopping list," since "we know what triggers a consumer's desire beyond price point alone" (Ibid. p. 13) When Nissan is out there on the race track, the consumer focuses on it as he or she never would anywhere else.
When Tony Stewart climbed the 20-foot fence to be with his fans after winning at Daytona International Speedway, Joe Gibbs took advantage of the moment. "It also turned out to be a marketing opportunity," and Home Depot, the sponsor of Stewart's team, placed full-page ads in newspapers throughout the country. "Hey Tony,' the ad read. 'We have ladders'.... And sales rose by a double-digit percentage in the immediate aftermath" (Poole, p. 1).
The ad showed Stewart climbing up the fence at Daytona. Then it was used to promote a weekend sale on ladders…… [Read More]
functionality is apparent when we compare http://nascar.comand http://www.weather.com.These sights are vastly different in terms of content, color, layout, and design. NACAR is all about speed and no doubt the site designer attempts to convey speed through visuals and graphic design. Even the page loading is fast. The brand character of the NACAR website is straightforward and clear, whereas the Weather Network's brand character is more ambiguous. Because weather is such a broad subject and is in itself a neutral thing, Weather.com tells less of a story than NACAR.com does. Weather.com ends up feeling a little colder and dryer than NACAR.com.
The NACAR.com website communicates speed, celebrity, and excitement, all characteristics of the sport itself. The competitive nature of stock car racing demands a bright, engaging site and the designer succeeds at creating a fast-paced online environment. Yet the plethora of multimedia content and color does not outdo the core content…… [Read More]
One of the common issues that all major sports are dealing with is effectively promoting themselves. In the case of NASCA, Horse acing and Professional Golf; there are specific strategies that are utilized to reach out to the target audience. To understand how this is achieved requires looking at the audience profile for each sport. This will be accomplished by: examining demographic, promotional strategies, the promotional mix and how to apply these tools. Together, these elements will provide specific insights as to how each sport has been able to effectively reach out to their core audience.
NASCA is focused on males and females who are between the ages of 15 to 60 years old. In general, the audience is from a middle class background and is located in suburban areas. The kind of promotional strategy that is being utilized in a pull-based philosophy. This is when advertisers will…… [Read More]
Management class 494, I Executive Summary case title Nascar: A Branding Success. Marketting Strategy book O.C. Ferrel, I international student, I write summary formal words make an international student essay IA, I sounds weird write Executive summary a I write.
NASCA executive summary
NASCA, short for The National Association for Stock Car Auto acing, is a relatively small size firm, but which also has an increased importance within the national and international auto racing events. The success of the organization is based on several key features, including the dedication of the staff members to high quality operations and services, the wide reach of the company outside the geographic borders, but also, the strength of its marketing approach.
The marketing team of NASCA is highly skilled and qualified, and, along the years, has produced some of the more successful measures to attracting the attention of the audience, as well as its…… [Read More]
Sports-elated Military ecruiting Initiatives Today
armed forces have traditionally had a lot to offer for new entrants into the job market, but in recent months, these benefits have increasingly been insufficient to sell the idea of military service to young people during a time of war. In response to this shortfall in recruiting levels, military recruiters have resorted to a number of alternative approaches to marketing military service as a viable option to qualified candidates. To determine the current initiatives being used by military recruiters today, this paper will provide a review of the military's use of sports, specifically racing such as NASCA and NHA for recruiting purposes. An examination of the effectiveness, associated costs, and the history of these sports-related initiatives will be followed by a summary of the research and an assessment of current and future trends in the conclusion.
eview and Discussion
Background and Overview.
At a…… [Read More]
One example is Life after Loss: A Practical Guide to Renewing Your Life after Experiencing Major Loss by Bob Deits (2004), but there are many suitable books of this nature. I would expect this student to read this book very eagerly because of the subject matter and the practical significance to his life. I might also recommend counseling for this student to address possible issues related to depression based on his obvious circumstantial risk factors. I would consult with his family as well to better understand the student and also to impress on them the importance of being sensitive to his feelings but not to the extent that they allow him to escape his academic responsibilities on a long-term basis.
4. What about the kid who seems disinterested in anything except NASCAR or rock music?
There are several possible approaches in this case; my choice would probably be based on…… [Read More]
Leadership is a term that can mean many things to many people in many situations. It can refer to a sergeant in the U.S. Army leading his men through minefields to track down enemy combatants in Afghanistan. It can mean the fastest car in a NASCAR race and it can allude to the young man in a Sunday School class who takes over competently when the regular teacher is unable to be present.
When discussing leadership it is helpful to use examples of people who showed leadership in various ways. The best-selling book by Michael Abrashoff (It's Your Ship: Management Techniques from the Best Damn Ship in the Navy) offers a wonderful glimpse into how a captain took over a Navy ship that was ranked very low in its capabilities because of a number of serious problems with personnel, with equipment, and obviously with leadership.
In Abrashoff's book the author…… [Read More]
The analysis cited above continues to describe the ways in which corporate "life" (in the sense of how many different individuals and entities are vital to the running of a corporation in the current climate):
Businesses today must be consumer, profit, and publicly oriented. Only a few years ago, the first two would have sufficed. But, in support of our dualistic argument regarding the marketing concept, that is -- creating exchanges that satisfy individual and organizational objectives more effectively and efficiently than the competition -- Philip Kotler (2000) has labelled marketing as inappropriate in a world of environmental deterioration, population expansion, world hunger and poverty, and neglected, under-funded, and business-like social services. Thus, marketing as exchange has been augmented by the need to preserve or enhance consumer and societal well being, too. Increasingly, this extends beyond 'seeming' to the needed 'substance' of corporate social responsibility.
The above touches on…… [Read More]
d.). This de-institutionalization of the company will help bring the IMAX experience to new movie goers. To further broaden their appeal, IMAX has diversified their movies as well.
IMAX's second part of their business strategy centers on bringing more Hollywood movies to their large format screens. Whether it be remastering previously released films or simultaneously new films, IMAX has worked hard to expand their audience from those who typically enjoyed the unique IMAX documentary films that started the company. Costs of conversions of existing films has reduced significantly, at $22,5000 to convert a standard two-dimensional film and $45,000 to convert a 3-D film ("IMAX: Larger," n.d.). These 3-D films are also a part of the company's current business strategy.
Technological development to improve movie goers' experience as well as differentiate their product from other traditional theaters is a primary focus of IMAX's business strategy. The company has committed both financial…… [Read More]
Hearing loss is very case specific because one person who has hearing loss or impairment may be able to hear certain sounds or be completely deaf.
Impairment entails something is not working as well as it should but there may still be some basic functioning. Hearing loss can go by many terms such as deaf, deafness, or hard of hearing. All could be one and the same situation but as pointed out, each individual is suffering from their own individual illness or situation and may or may not be comparable to any other hearing loss situation.
Although this report focuses on hearing loss as it is associated to military service, it is important to note that in the United States; approximately three of every thousand newborns are born with some type of hearing impairment thus making it one of the more common birth defects in our nation. This entails that…… [Read More]
Life is ephemeral in nature. In life, occurrences, situations, and circumstances are constantly changing. It is through these changing circumstances that opportunities arise. These opportunities provide life with excitement and wonder. To better enjoy life, a plan of activities is often needed to ensure that an individual doesn't become entrapped by the natural progressions of life. Negative aspects such as complacency, boredom, or animosity towards others can quickly turn life into a struggle. To avoid and alleviate many of these pitfalls, the creation of a personal bucket list is helpful. My list for instance, includes many aspects in which I am personally passionate about. This list, although incomplete, will provide ample excitement and reprieve from the daily rigors of life. Below are my bucket list and the reasoning behind each activity.
Travel to all seven continents volunteer / help out and make a difference.
The world is a…… [Read More]
satisfaction scores do not seem necessarily low or high and they illustrate many interesting trends. For example, there are many fluctuations that are evident. One example is that it appears that the overall satisfaction with appliances has slowly decreased from a high of 85 in 2000 to a low of 80 in 2008. It would be interesting to investigate the reasons in which appliances received higher ratings in 2000 than in the rest of the years. The appliances rating in 2000 was actually the highest rating of any of the different categories provided. It could be the case that after 2000, companies began to implement cost cutting strategies that reduced the quality of the appliances; or it could also represent a statistical error or a poor quality data set. However, it would be impossible to determine why the decrease occurred without further investigation.
I don't think that companies should ever…… [Read More]
In this segment S&W competes with Beretta from Italy, Heckler & Koch from Germany and Fabrique Nationale from Belgium. The most dominant competitor in this segment is Glock of Austria, which sold 50,000 Glock Model 19 pistols to Iraqi Security Forces without the consent and approval of U.S.-based collation command or the U.S. Congress. Glock, in refusing to cooperate with the U.S. military, has opened up a significant opportunity for S&W in government markets based on the conflict Glock has created and the preference of Congressional members to buy from domestic suppliers.
Available Substitute Products
There is an abundance of substitute products as the handgun marketplace is fragmented with nine different manufacturers, each with between 5% to 14% market shares. Glock and their innovation in polymer pistols and firearms revolutionized the industry in the 1980s, yet S&W was able to regain their market share by working with distributors, dealers and…… [Read More]
Car Culture: How and Why "Ricers" Came into The Scene
Since the advent of cars, people have always wanted to play around with them and make modifications of their own preferences. Car modification has been taking place ever since we started manufacturing vehicles and the reason has been varied. There are some who did it for prowess or just for some mischief. For example, NASCAR evolved from the building of super-fast cars that were mostly a result of bootlegging. The initial modifications that people would perform on their vehicles were mainly conducted due to criminal activities. In the old cars, there was no matching of cars to engine numbers, transmission, or body frame. This made it possible for thieves to change engines and repaint a vehicle, which in turn meant they have a new car. This car modification was referred to as hot rodding. However, all this changed when the…… [Read More]
Life lessons, relationship lessons, even artistic, music, and performance sharing could take place (imagine, a NeoPet "Grease" production using a global cast)?
Conclusions and Implications -- NeoPets obviously provides a niche about which some consumers are excited. Like many technological entertainment devises, though, there is certainly potential for abuse. One would not necessarily want their children to sit in front of a NASCA racing program, replete with ads, for hours at a time and never have any physical activity. It is not the place of technology to mandate other behavior, but the wisdom of parents and society to create a balance. Ensuring that this will not be a fad is quite simple -- continue to evolve, to grow, to become more sophisticated in content and interaction. In a similar way, funding could come from private foundations that might sponsor a segment (e.g. Boeing on history of flight; Microsoft on computing…… [Read More]
This research would include company- and individual-specific information and figures as well as academic research related to operations shutdowns and cessations generally. The first step of direct action that would be taken is a meeting of relevant and available operations and organizational leadership, describing the necessary changes and the reasons behind them, and presenting the information obtained through research to ensure that expectations are all in line with each other. Current organizational needs, values, and methods for obtaining these would also be stressed at the meeting, setting a clear rationale and plan for the upcoming changes and adjustments.
After the necessary leadership members have been apprised of the plan for change, other members of the organization would also be informed of the coming changes and their rationales in a more efficient manner. Explanation will be made as comprehensive as possible so as to mitigate and reduce the level of negative…… [Read More]
The racehorse industry has been faced with accusations of promoting the breeding of fragile animals that are unable to withstand the rigors of training, because of a lust for promoting speedy animals at all costs. And the recent publicity of the slaughter of retired racehorses who have outlived their usefulness has further damaged the reputation of the sport. Unlike other forms of betting, horseracing must try to preserve its family-friendly image to some extent, given that many parents take their children to the track. Poor sportsmanship and a lack of sensitivity to the suffering of animals will turn the next generation of fans away.
Churchill Downs must honor the legacy of its treasured past, and promote prominent ethical spokespersons for the sport, like the multiple Kentucky Derby winner jockey Calvin Borel. More stringent standards must be imposed industry-wide regarding the treatment of both horses and jockeys, but until then,…… [Read More]
S. And maintain approximately as many members (both domestically and abroad) as the Hell's Angels. Their criminal activities are more focused on the manufacturing, distribution, and sales of cocaine, marijuana, and methamphetamines. The banditos use "puppet" or minor affiliate clubs who are not themselves Banditos but operate with the Banditos' authority and conduct some the parent club's criminal activities on their behalf.
In the modern era, widespread crackdowns and joint operations initiated by state and federal law enforcement authorities and legislative tools such as the federal acketeer Influenced and Corruption Organizations (ICO) Act have greatly reduced the influence of the Italian Mafia/LCN in American society but organized crime still persists, even if on a much smaller scale than half a century ago. However, whereas the power and reach of LCN has been greatly reduced, a significant influx of newer criminal enterprises has filled much of the gap vacated in…… [Read More]
Advertisements are a great way to try and reach those consumers whom you are trying to get to buy your product. And keeping in mind the stages those consumers go through when making buying decisions can be very helpful in having a successful marketing campaign. There are several things that a company can look at when trying to determine if an advertisement was a success or not. They can look at satisfaction levels of the consumers or their share of the market for a particular product. Some experts feel that these are not the things to be focusing on but instead they should be looking at consumer loyalty and advocacy. It is thought that companies need focus on creating customers who not only come back time and time again to buy their product but also don't mind telling people about it (John Blasberg, Vijay Vishwanath, and James Allen, 2007).
hat…… [Read More]
In many cases, the sports that are largely ignored in the U.S. are equally deserving of national exposure and coverage, because they demand the same level of natural talent, skill, and expertise as those high-profile sports that enjoy extensive national coverage.
Especially in the wake of recent revelations and scandals arising in the major American sports involving use of steroids, violent assaults on women, driving under the influence of alcohol, and federal convictions for those types of crimes as well as for cruelty to animals have undermined the traditional reputation of professional athletes as role models in modern American society. To date, no such controversies have plagued any of the lesser-appreciated sports in the U.S. In that regard, surfing in particular is associated with health, vitality, and natural physical fitness that is not at all likely to fall prey to illegal or performance-enhancing drug use in the sport. Furthermore, unlike…… [Read More]
Some examples of how they use these things can be seen in their use of sports in their marketing mix. They sponsor NASCA, produce innovative Superbowl commercials and were a major corporate sponsor at the Beijing Olympics last summer. They feel that the more they can connect to their customers through these activities they more comfortable those consumers become with their products. Making these kind of connects is a key to the way the Coca-
Cola Company chooses to do business. It is this type of thinking that allows them to be the leading company that they are.
The Coca-Cola Company is a major player in the beverage industry around the world. They are known as the global leader.
They have been around a long time and are in no danger of going anywhere anytime soon. They are a force to be reckoned with and should be watched very closely…… [Read More]
The non-threatening approach of the study needs to be expanded upon with top-management visibility and support added to give it even more credibility and credence in the eyes of the workers being effected by the manufacturing operation closure. The support of top management in any change management initiative, including the closure of the plant and the urgent need to get an OD strategic plan created and implemented, is crucial (Hoff, 2008). The study being completed by Dr. Akin from the University of Virginia is just the start and while it shows excellent support for appreciate inquiry, it does not integrate OD and sense-making as well. While sense-making is done well on its own it needs to be part of the broader OD strategy. To accomplish this, I would bring together DuPont senior management for the plant and work to create a strategic plan that ties together all three concepts into…… [Read More]
On the other hand, the god was also a winged god and using his symbol also could mean that the company advertised its capacity to make things fly, both in a practical and symbolical manner. In any case, the central place on the blimp for the company logo is relevant in showing the importance that is being attributed to the winged shoe.
The text is written in yellow on blue and the most reasonable explanation for this is the fact that yellow is a color that stands out, especially on its blue background. It is also an optimistic color, which means that Goodyear will thus be associated with a positive outlook. The lines above and below the writing are very important, because they emphasize the writing and attract the attention of the audience to them. The text and message is thus centered, both on the blimp and in the minds…… [Read More]
Nevertheless, there have been many decisions over the years that have tended to weaken the intent of the Framers. In 2001, in Zelman v. Simmons Harris the Supreme Court ruled that school voucher programs did not violate the establishment clause of the First Amendment. The decision represented a blow to the essentially secular nature of the American state and system. By allowing public money to be given to religious schools, the Supreme Court was permitting the violation of a more than two hundred year old principle. In reaching its decision, the Supreme Court chose to accept the argument that giving money to schools was not a case of advancing religion but rather one of who should have power over education - the state or individual parents.
Personal freedom was now being re-defined as something that included the right to government assistance if the government provided assistance in similar situations. Persons…… [Read More]
Age, race open. I'd like to chat so if you're interested.
M4W: Are you ready to truly be happy? Me too...glad I found you - (Almost) 39
Are you looking for a man to treat you like you have never been treated before? Do you want a man who can't wait to hurry and get home to you at the end of the day and wrap his arms around you like he is never going to see you again? Do you want a man you know you can trust never to let you down and know you can always turn to him for anything no matter how big or how small?... I am looking for my forever, not just sex or a one night stand... A man who will always be there for you 24/7 well then I am glad we found each other.... I look forward to spending the…… [Read More]
Plus our pickup, laundry, maintenance and delivery services make it even more convenient for employers and employees alike to participate in a Cintas uniform program" (Uniforms & Apparel 3).
These third-party providers are clearly much better equipped to launder these types of rugged uniforms and report to do so consistently to help promote a positive image for customers as well: "hether you rent, lease or buy, a Cintas uniform program can enhance your company's image. It can also save you time and money. First impressions matter. In Cintas work uniforms your employees will project a professional, confident appearance and attitude to your customers" (emphasis added) (Uniforms & Apparel 3). First impressions do in fact matter, and it is also reasonable to conclude that different workers will experience different levels of success in keeping their uniforms clean and well maintained on their own.
Beyond the foregoing advantages of leasing or renting…… [Read More]
To visit a friend no longer requires a long day's journey. It also enables people to live farther away from their place of work, often opening up our employment opportunities. However, the creation of the car also created an expanded labor pool in certain areas. Thus, modern life is constructed in such a way that traveling long distances are required to get to work or to get basic goods. Some neighborhoods are designed so walking even to the corner store is impossible. This has generated a poorer state of physical health amongst the populace. People walk less. They are dependent on technology, simply to move -- even to drive to the gym.
As the result of the creation of the automobile, people have fewer face-to-face social connections. They do not know our neighbors and often talk to loved ones over the phone, on a long commute. The automobile has…… [Read More]
S. Navy has an excellent product mix as they are working to attract, recruit and retain key members of each position segment they have. The recruitment of the most highly skilled areas including nurses and physicians is the most pressing and requires the greatest level of consultation and one-on-one recruiting effort. The recruitment of Naval physicians is a critical need; it's clear from its position on the website and often there are face-to-face discussions and recruitment efforts on the part of the U.S. Navy to gain physicians directly into their branch of the service.
How is the product (good and/or service) of the organization you are auditing, currently distributed?
The U.S. Navy distributes it current set of recruitment offices throughout 26 American cities, which are accessible from the following Website: http://www.cnrc.navy.mil/.The focus of each of the 26 city sites is on tailoring the recruitment process to regionalized needs…… [Read More]
com TV, a station accessible by Internet that would present clients with viable information on the company and their products. More importantly, the television station would offer advice and demonstrations on how to install the items purchased on your own, without the assistance of home improvement specialists.
The desired consequence of all these opportunities, as well as other strategies, is to increase the market share and revenues. However, all options include a certain level of risk that could generate unfortunate results. That is why, prior to making a decision, management, marketing and financial departments need to analyze the opportunity from several view points.
3. Long-term objectives on profitability, competitive activities, technological and market leadership, as well as the social and environmental responsibilities of the company
Aside from the general long-term objective of increasing their market share and revenues, the managers at Home Depot desire to become among the strongest international…… [Read More]
This company's reach extends across the vast properties of the two companies from which it originated. America Online brought its flagship online service, Netscape, and several interactive services to the merger. The threat of new competitors can be applied to the telecommunications industry in that new competitors will always emerge, as more companies are sure to be formed. The threat of substitutes can be applied to the medium of the Internet, because the cost of switching Internet providers and Internet service in general is very cheap. The presence of this type of substitute products can lower industry attractiveness and profitability because it can limit price levels. The bargaining power of buyers is greater in the telecommunications industry when there are few dominant buyers and products are standardized. Finally, the intensity of rivalry between competitors in the telecommunications industry is at an all-time high. This is a result of the structure…… [Read More]
Economic Principles -- Perfectly Competitive Markets
Generally, gasoline and related petroleum products intended for automobiles are all products whose sale in the United States represents a close approximation but not necessarily an exact model of a perfectly competitive market. That is because entering the market is not completely barrier-free in that it requires a significant investment of capital. In that regard, the primary barrier to entering the market is the overhead cost associated with establishing the gas station facilities and qualifying for government licensing.
However, that is not substantially different from many other industries or even the simplest markets because virtually every business in modern American society requires the purchase or lease of land or facilities. Therefore, the existence of these barriers is not, in principle, enough to take gasoline and petroleum sales out of the perfect market description because the barrier is equally surmountable by anybody with sufficient capital…… [Read More]
professional wrestling in America today. Specifically, it will include the question: does pro-wrestling cause violence in children? Pro-wrestling is a violent sport, and one of the most popular in America today. Many people in the public and the media question whether pro-wrestling, especially popular with children, causes violent behaviors in them. There are many documented cases of children's violence being caused or aided by actions they saw pro-wrestlers make on television, and it seems quite certain that children are certainly influenced by the violence they see during pro-wrestling matches.
Does Violence in Pro-wrestling Cause Violence in Children?
Professional wrestling is one of the most popular sports in America today, and it is clear by watching only one or two bouts that it is an extremely violent sport. One writer notes about the current massive popularity of pro-wrestling, "America's latest cultural obsession lies in the wrestling ring, where the likes of…… [Read More]
Marketing Shampoo -- Selling sex with soap suds
Shampoo's main function as a product may be to clean hair, but when it comes to advertising, no form of marketing succeeds more potently to sell this cleansing product to women than the marketing of feminine sex appeal. 'Buy the product, and be a sexy woman/girl.' This may not always come across as good clean fun in the eyes of the consumer, but, even if us not strictly dirty advertising, the need to sell sex as part of the image to the typical female consumer of shampoo cannot be underestimated. hat else will distinguish what is otherwise a fairly indistinguishable product, other than the promise of sensuality via the right kind of soaping and suds?
hile much of Chapter 7 of Reading Culture by Diana George and John Trimbur makes much of how the female body has been used as an image…… [Read More]
spinning a little too fast, and I need to get away, I usually head to the small coffee shop that is only about two blocks away from my house. It is a no-name shop, not one of your cookie-cutter conglomerate shops which you can find on any corner in any city in any country of the world. My shop is small, run by two sisters who share the work part time. On the outside it is unimpressive -- a regular storefront in a 1970s era strip mall. The windows are covered with sticky see through vinyl which lets some light in but keeps the world from peering in at the regulars who hold up inside.
As I enter the shop, I am at first assaulted with the delicious aroma of fresh brewed coffee. While this shop offers the typical "double-tall-non-fat-half-decaf" specialty drinks we all know and love, the two sisters…… [Read More]
The concept of dividing a mass market into homogeneous segments and targeting one or more with a distinct product offering and unique marketing communication is a fundamental precept of marketing theory. Market segmentation recognizes that different customer groups have different wants and needs that justify the development and offering of different products and services. The process of segmentation theoretically results in a much better understanding of users' needs, their decision criteria, and their approaches. Although much of the theory of market segmentation is appreciated and understood by sport marketers, it remains one of the more difficult marketing concepts to turn into profitable reality.
Consumer segmentation can help the sport marketer in the following areas. First, it allows an analysis of the marketplace, including a knowledge of competitors as well as how and why customers buy. Second, it can contribute to the strategic management of an organization in that it allows…… [Read More]
Use of video technology allows the viewer to feel what it is like to experience this sensation, and also contains interesting anthropology of the culture of devotees, who are often societal outsiders, whose existences revolve around their cars and the high of living, often quite literally, at the edge.
olack, Christ. (2003). "Not just for kids: the stars of tomorrow karting program is looking to narrow the open-wheel racing divide between the U.S. And the rest of the world." Auto Racing igest. October/November 2003. Retrived 5 Oct 2006 at http://www.findarticles.com/p/articles/mi_m0FCH/is_6_31/ai_106096836
This article opens a discussion as to how to improve the standing of American motor car drivers. It analyzes how some of the best international racers today began driving karts as young as eleven or twelve in their races. This raises the question -- to be competitive in racing, might not the U.S. switch to such an emphasis in preparing…… [Read More]
The area that consists of andolph County, NC is quite vital for this region of the country. According to the United States Census, the 2012 population estimate is 142,466 people for this region. The population is nearly 90% with black and Latinos making up most of the rest of the demographic. The county is generally lower middle class with the average median household income nearly $40,000. This county is poorer than the rest of North Carolina. The vitality is average with unemployment and apathy is significant in this region.
Indicators of Social And Economic Conditions
andolph County has experienced some difficult economic times in the last 5 years and it shows in the community. There are many vacant buildings, buildings and homes for sale and a general sense of mild despair amongst many in the community. Unemployment, drug abuse and obesity are major problems contributing to…… [Read More]
Addiction to Violence in Sports
Violence is a part of human nature. Violence is a natural part of existence. Human beings have some of the greatest tendencies and great potential for abuse of violence as a means of communication or action. Each person is capable of violence, but that possibility does not mean that that person overall is violent. There are a number of ways in which humans beings can exercise their urges for violence in healthy and productive ways. Participating in sports and sporting events is one such activity where humans can demonstrate violent behavior(s) within specific parameters (game rules) and there be no grave consequences. By the very nature of sports, successful and exceptional players demonstrate at least a moderate level of violence as part of their participation; the violence displayed need not be upon opposing players, though that is a facile example. Violence is sports can…… [Read More]
Coca-Cola: Strategy Implementation
The Coca-Cola Company's organization is a double-edged sword. The Company's structure is one of global decentralization in which the Company manufactures and sells concentrates, bases and syrups, owns the brands and conducts marketing initiatives, while its global "partners" manufacture, package, merchandise and distribute the final products. This business model involves a "tall hierarchy" of at least 5 levels in which daily operations are apparently left to lower levels while long-term planning and extended-vision is handled by higher levels. The Company also employs committees to handle vital functions such as audit and budget, while using task forces to study unusual-but-possible repetitive problems that may arise for the Company. The management style is apparently very culturally adaptable, optimistic, passionate, responsible and rewarding, having lower level management handle day-to-day operations while upper management focuses on long-range objectives. The Company's conflict-resolution style is also quite adaptable, using Ombudsmen who are confidential,…… [Read More]
tudying a Magazine
ports Illustrated is an American run magazine, run by Time Warner, that has been in circulation for 55 years and that focuses on description of various events, which include, in the magazine's own words, sports news, scores, photos, columns and expert analysis from the world of sports including NFL, NBA, NHL, MLB, NACAR, college basketball, and many others. ports Illustrated, or I, offers the readers, who are primarily male (though the magazine and the website has also been able to appeal to female viewers as well more recently), everything from photos, in-depth sports reporting, cards, football awards, swimsuit issues, segments on sports related things, and awards for sportsmen and women's accomplishments.
ports Illustrated runs a variety of articles that are mostly connected to-you guessed it-sports. For example, by going to the website, one can see at least 13 "top headlines" in the right hand side…… [Read More]
Track Betting in Sports - the Pros and the Cons
There is no doubt that first of all, thoroughbred wagering is a huge sport in the U.S. And elsewhere; and there also is no doubt that off-track betting (OTB) has become a very popular form of gambling, not only in the United States, but all over the world. Like any issue involving money, the public, and potential harmful habits that could be formed, OTB is, always has been - and always will be - controversial. This paper will discuss gambling addiction and other negative wagering issues as part of the "con" side (including the age groups most vulnerable to addictive behaviors); and the paper will also present the "pro" side, including food, beverage and entertainment services offered at OTB sites, the newest OTB innovations (which are on the Internet, which makes a person's home a veritable OTB); and the paper…… [Read More]
1948?" It will inform the reader of important events that occurred in the world in 1948. For America and the world, 1948 was a year in transition. World War II had ended, but there was still war in the world. America was entering into an era of prosperity, and families were engaging in the "baby boom." 1948 was a banner year for many improvements and innovations that would prove to be important in the years ahead.
War and Peace
It would seem that 1948 would be a year of peace, and that the world would be at peace after the horrors of World War II, but that is not the case. The State of Israel became reality in May 1948, and the day after it was created, the neighboring Arab nations of Egypt, Transjordan, Lebanon, Syria, Iraq, and Saudi Arabia declared war on the fledgling nation. First created as Palestine…… [Read More]
CPU design has primarily been a function of two separate factors. Like trying to decide how to get across town, on a bus, taxi or personal auto, the process of getting from point a to Point B. In computer terminology has been dependant to two extrinsic factors. First, CPU architecture has been influenced by the technology available at the time of manufacture. Although the growth curve regarding semiconductor closely resembles a straight line - one that goes straight up - at the time of any chips manufacture, the technology which could be employed during the manufacturing process was the single most delimiting factor.
The second influence on the CPU's design architecture is based on the type of applications which the computer would be expected to process. CPU's which would be called upon to perform repetitive, analysis type processing when any given report is requested are bounded by different parameters than…… [Read More]
rhetoric in modern day proceedings, the topic will reflect the modern day influence that rhetoric has on governmental processes from decision making to laws that are passed in Congress.
The paper shall deal with the importance of rhetoric in modern day proceedings, with its influence on governmental processes from decision making by Presidents to that of the Congress, The paper shall argue that rhetoric is far moved away from reality.
The terminology 'rhetoric' traces its origin in different periods of time in its different interpretations. Its different interpretations at different times led people to seek its origin in many ways and in varied histories. At times it is used disparagingly as oral out bursting of radicals; at other times it is generalized as a public speech. Traditionally, it is also seen to be used to indicate a branch of study relating to speech. People are also seen to use the…… [Read More]
Global and Domestic Marketing Decisions
Of course, it's tempting to think of business decisions as occurring in a perfect economic bubble -- wouldn't it be nice to simply prepare a strategic SOT (strengths, weaknesses, opportunities, and threats) analysis based on one's industry alone? Alas -- or fortunately, depending on one's perspective, however, no company exists within such a comfortable bubble in today's business environment. (SOT Analysis, 2004) Today, companies must keep abreast of the profound technical, cultural, and ethical shifts that have occurred in today's business climate, reflecting the more forward-thinking yet bearish attitude climate of the 21st century, as opposed to the 1990s.
From a technological point-of-view, the Internet has changed global and domestic commerce. In particular, cultural industries such as the music industry have been impacted. No longer can music companies simply bank on the popularity of an individual artist. Nor can music and entertainment companies ignore…… [Read More]
Puma is known as the major German international corporation that designs and creates casual footwear that is athletic for all ages. They also create tons of clothes for both men and women. The corporation is stationed in Herzogenaurach, Bavaria. The business was established in 1924 by Adolf and udolf Dassler. The affiliation among the two brothers failed at one point and time while doing business together. This ended when the two made the decision to split in 1948, creating two separate units, Puma and Adidas. Each of the enterprises are presently centered in Herzogenaurach, Germany.
The most normally created Puma brands are Puma shoes, which are athletic in design. This is because due to the fact that the first puma's products were shoes. For more details, Puma first football sneaker was produced in 1948 and it was worn in the first football match after the war by…… [Read More]
Advances in Nanomaterials and Their Applications
Nanomaterials, including carbon nanofibers and nanotubes, are being explored extensively for their use and application in multiple manufacturing domains. One of the most eager manufacturing sectors to incorporate nanomaterials into their midst is the athletics gear and sporting industries. Tennis rackets, surf, skate, and snow boards, skis, ski poles, boats, bicycles, hockey sticks, baseball bats, golf clubs and balls are all potentially transformed by the use of nanomaterials. Other athletics applications of nanomaterials include sports stadium materials, artificial turf, running track surfaces, clothing, and gymnasium equipment (Chunyan, 2011). While nanomaterials are proving promising from design, implementation, and development perspectives, there are also significant safety issues that need to be taken into consideration by engineers, manufacturers, and industry regulators.
The root word "nano" comes from the Greek meaning dwarf because the particles are extremely small and require special technologies for visualization as well as…… [Read More]
The high competition rate in the industry necessitates fast and numerous new developments. Nextel Communications Inc. can much more valuable spend its time and money by investing in new ideas. Court cases take time and energy, while also being highly detrimental to the creative process. In this way, losses are incurred not only in terms of legal fees and work hours, but also in terms of creativity and new products within the company.
In addition, law suits could have a detrimental effect on a company's reputation. If Nextel were for example to lose the case, Verizon receives the right to continue with their product. Potentially, Nextel's reputation could be harmed by its involvement in an apparently petty attempt to corner the market on their product. Even if the company wins, the result could be equally damaging in terms of lost hours as well as creativity and reputation damages.
Furthermore, the…… [Read More]
The Encirclement by Tamas Dobozy is a story in which a Professor, Teleki, makes several attempts to give speeches and lectures regarding a certain series of events all over North America. He is plagued however, by a certain blind individual, a Mr. Sandor, who follows him from lecture circuit to circuit. Sandor approaches him and hectors him. He is a particularly vindictive individual who accuses Professor Teleki of false presentations, pointing fingers at him and accusing Teleki of being blind, and offering up false information during his lecture series. What is interesting is that Sandor does not believe his accusations to be false at all. And, The Professor is deeply disturbed by the keep accuracy of some of the items Sandor points out about his lectures. He is uncertain as to how a blind man can report so many things, and how someone, anyone, can follow him so closely.…… [Read More]
New York Times describes how R.J. Reynolds Tobacco was found guilty of breaking its agreement to market cigarette products only to adults. The judge found that the company had pursued an advertising strategy aimed at promoting youth smoking. Important to the ruling, is the judges decision that 'actions speak louder than words' with it being reported that "the judge ruled that 'it does not matter' whether Reynolds intended to single out children and get them to smoke. The fact that it did not adopt 'reasonable measures' to shield young people from its advertisements represented a breach of the company's responsibility to help reduce youth smoking" (Winter).
It is also reported that Reynolds is not the only company accused of specifically targeting young people, a snuff making company is also accused of the same thing.
These issues have several significant implications on nursing practitioners, health practices and on health care.
Firstly,…… [Read More]