Symbolic interactionism: theory and applications
In order to develop a deeper understanding of sociological theories designed to describe the complexities of the cognitive process, it is essential to identify tangible examples of these as they are manifested in the real world. The concept of symbolic interactionism, while carrying varying connotations depending on the distinct school of sociological thought one embraces, is generally agreed to describe the empirical analysis of three simple premises, "that human beings act toward things on the basis of the meanings that the things have for them … that the meaning of such things is derived from, or arises out of, the social interaction that one has with his environment … (and) that these meanings are handled in, and modified through, an interpretive process used by the person in dealing with the things he encounters" (Blumer, 1986). While this technical definition is sufficient in relating the scope and intent of this branch of sociological thought, truly understanding the import of symbolic interactionism as it pertains to societal behavior requires a deeper investigation into the observable implications of the theory. By examining the predominant theoretical treatments associated with symbolic interactionism through the lens of an extremely prevalent and well-documented example of the phenomenon which occurs daily in the real world – the biased manipulation and false interpretation of news media reports – one can gain a clearer comprehension of the ways in which this foundational branch of sociological theory dictates relations between races, classes and other social constructs.
Citizen Journalism, Tech, Advertising \"If News Media
Public relations and advertising are undergoing a great deal of change because of technology. This includes advertising in the field of print news and journalism. Citizen journalism, or the ability of nonprofessional writers to prepare publishable pieces, are raising interesting issues for traditional media in the US and around the planet. A look at current issues with examples in Africa and Germany is provided.